Engaging Infographics Kevin Akers has extensive design experience working with some of the globe’s smartest corporations and public relations firms, making him uniquely qualified to create infographics that perform and delight. Each piece is thoughtfully crafted using brand-sensitive design and illustration that encapsulate client objectives. Storylines zing, statistics pop and complex issues are distilled down to a digestible piece of digital artwork that is appetizing, sharable and never “out of a can.” As attention spans get shorter and on-line publishers get more discerning about content offered by media departments, infographics need to keep advancing in their efforts to communicate effectively. Here is a look at a few success stories....
Infographics are the perfect way to:
BUILD BRAND AWARENESS ILLUSTRATE A PRESS RELEASE CONCEPT SHOW AN EXPERT UNDERSTANDING OF A SUBJECT PROMOTE EVENTS & PROGRAMS MAKE A SURVEY MORE PUBLISHABLE INFLUENCE LEGISLATION PUBLICIZE A PUBLIC AFFAIRS ISSUE INTRODUCE A NEW PRODUCT OR SERVICE POPULATE SOCIAL MEDIA EDUCATE A GLOBAL AUDIENCE INCREASE SEARCH ENGINE OPTIMIZATION MAKE COMPLEX DATA MORE UNDERSTANDABLE PROVIDE CLICK-BAIT TO YOUR WEBSITE
An interesting and creative header illustration can be isolated and used by blogs to expand the infographic into a bigger news story.
A topic title that is quickly understandable is key to getting an infographic placed.
Modular facts can also be used as separate memes for social media.
Research findings can be customized to create individual infographics that target specific geographic locations, audiences or markets.
These infographics “borrowed interest� from topics already in the news.
Copy that can be easily translated into colorful visuals help guide readers through health tips from industry leaders. Friendly, approachable design can make scientific facts more appealing to healthcare audiences of all ages.
Unique illustration style can do a lot to bring personality to an infographic. Even a Rewards Program can be brought to life with a creative theme and a little design magic.
The whole world was interested in celebrating McDonald’s 60th birthday with an infographic that was translated into multiple languages like Chinese, Spanish and Korean.
(Left) Size can be a factor in the practical usability of an infographic. 8.5 x 11� formats fit perfectly on tablet and smart phone screens, plus they are easy to print on letter-size paper.
Not an ad, infographics are published for free. It’s important to provide artwork to potential publishers that is attractive, well-concieved and interesting.
Protiviti creates infographics of interest to the financial community. Their “Thought Leadership� library has a bounty of infographics available for publication. Icons and illustrations created for Protiviti are often animated for inclusion in company-produced videos and re-purposed for PowerPoint or sales presentations.
Robert Half shares their insights into the job market on a regular basis.
Complex data can be designed and illustrated to aide comprehension and understanding among target audiences.
A modular infographic can be spliced and diced to create single-issue memes for social media.
Large center images can make the story compact and easy to navigate.
Larger infographics make use of informative subheads for hurried readers.
If you have an infographic, branding, or packaging project on the horizon please contact: KEVIN AKERS design + imagery at 925.735.1015 or kevin@kevinakers.com To learn more about Kevin’s work, visit www.kevinakers.com and http://issuu.com/akers