The Hospitals of Providence A network of individual hospitals, clinics and imaging centers in El Paso, Texas were recently re-branded under a new name, The Hospitals of Providence. K E V I N A K E R S design + imagery was asked to create
an identity system that would unify the individual entities and bring an updated face to El Paso’s most respected healthcare institutions. A wide range of solutions explored a variety of themes to find the perfect voice for The Hospitals of Providence. Have look at how everything unfolded...
Providence Hospital has been a cornerstone of the El Paso community since 1902 and enjoys a beloved reputation with it’s citizens.
The exisiting identity system did not reflect the high-tech/high-touch philosophy of effective healthcare messaging.
BIOLOGY / HUMAN FORM
Developing a recognizable symbol was key to the success of the new identity system. A wide array of themes were explored.
SHIELDS
A bold letterform combines with a shield and cross giving quick hospital identification to a multilingual community.
The logo needed to perform in a variety of ways from signage to uniforms.
INTERSECTIONS
LETTERFORMS
A classic medical cross combines with a stylized “P� for a modern interpretation of healthcare.
Logo usability and readability are tested in a variety of sizes and on a variety of surfaces.
After a cross motif was approved the next phase consisted of new explorations and sketches.
UNIVERSITY CAMPUS
UNIVERSITY CAMPUS
UNIVERSITY CAMPUS
UNIVERSITY CAMPUS
UNIVERSITY CAMPUS
The symbol and typography came together in a logo-lock up that was presented in lots of color combinations.
The Hospitals of Providence new identity harkens back to the heritage and care established more than 100 years ago.
BARBARA SMITH
Surgery Coordinator
1625 Medical Center St. El Paso, TX 79938 b.smith@tenethealth.com sphn-pmh.com
(915) 747-4002 office (915) 747-4040 mobile (915) 747-4012 fax
Thousands of image-carriers and service lines throughout the network have adopted the new look and feel.
To check out the full range of healthcare services offered by The Hospitals of Providence, check out: www.thehospitalsofprovidence.com If you have a branding, packaging or collateral project on the horizon please contact: KEVI N AKE RS design + imagery at 925.735.1015 or kevin@kevinakers.com To learn more about Kevin’s work, visit www.kevinakers.com and http://issuu.com/akers