ASEAN WEEKLY NEWSLETTER
Content Marketing for your Marketing Content
ASEAN ECONOMIES VISUALLY EXPLAINED™ | WWW.CHARTINGTHAILANDECONOMY.COM
ABOUT US
CTE™ leverages visual graphic and online technology to help key decision makers effectively monitor the 10 ASEAN economies. Its 11 online reports cover all aspects of the economies to help long‐term investors plan their strategies, adjust existing ones as well as identify potential risks and opportunities. ASEAN Weekly, the company’s FREE weekly newsletter, has proved to be popular among executives in the region with more than 3,000 subscribers to date. It is a roundup of ASEAN economic news and updates helping busy executives to catch up with what matters in the region.
ASEAN ECONOMIES VISUALLY EXPLAINED™ | WWW.CHARTINGTHAILANDECONOMY.COM
2
ARE YOU CONTENT MARKETING TO ASEAN-FOCUSED EXECUTIVES?
? Your marketing content
Your services
How do you promote these contents?
Are you currently using content marketing (case studies, research, etc.) to promote your services?
Are you targeting ASEAN-focused Executives?
ASEAN ECONOMIES VISUALLY EXPLAINED™ | WWW.CHARTINGTHAILANDECONOMY.COM
3
CONTENT IS KING BUT WHAT KIND?
“With a few exception, most marketing contents are not periodic and the chance of being viewed is low without advertisement spending.”
Regular and useful contents for readers
+
Your marketing contents
“Regular and useful contents can attract more interest from your target audiences (your prospects) and increase the chance of your marketing contents being viewed”
ASEAN ECONOMIES VISUALLY EXPLAINED™ | WWW.CHARTINGTHAILANDECONOMY.COM
4
REGULAR ASEAN ECONOMIC BRIEFING HAS PROVED TO BE USEFUL CONTENTS FOR ASEAN EXECUTIVES ASEAN Weekly, our weekly e-mail newsletter, has proved to be popular among executives/investors interested in the region with more than 3,000 subscribers to date
ASEAN ECONOMIES VISUALLY EXPLAINED™ | WWW.CHARTINGTHAILANDECONOMY.COM
5
WHAT OUR SUBSCRIBERS SAY “A BIG THANK YOU to Saroj Khongkhaprasertsin for a very informative compilation of articles related to ASEAN region. Any one related to or interested in the region's business will be pleased to find so much well researched articles in one central location. Once again thanks Saroj for the Weekly round up of ASEAN economic news and updates” Corporate Director, Singapore
“It is interesting. I will definitely circulate among the colleagues and friends” President and Executive Director, Singapore
“Excellent, Thank you !” Corporate Director, Thailand
“I really like the selection of articles.” Corporate Director, Thailand
“Thanks this link is useful for my job” Corporate SVP, Malaysia
“It provides a good snapshot of the region” Corporate Director, Malaysia
“Would it be alright that we have it cataloged so that the students can use it in their research?” Librarian Head, an Ivy-league University
ASEAN ECONOMIES VISUALLY EXPLAINED™ | WWW.CHARTINGTHAILANDECONOMY.COM
6
WHAT WE OFFER We offer a transparent and effective content marketing tool for moderate monthly fee.
You own it
CTE to manage it
Customized contents to be added
Transparency and insights
It’s your audiences and it’s your newsletter. Logo can be changed to your logos.
Building on our existing newsletter program, we can apply the generic contents to your newsletter. “Your car, our engine” concept.
The whole right column is for your marketing contents. You can specify both the contents and updating frequency.
Detailed reports on each campaign, e.g. open rate, click rate, audiences breakdown by geography, for further target marketing opportunities.
ASEAN ECONOMIES VISUALLY EXPLAINED™ | WWW.CHARTINGTHAILANDECONOMY.COM
7
CONTENT PLUS NEWSLETTER MANAGEMENT SERVICE E-mail newsletter management
Sign up
Open
Read
Click
Sale
Using useful, regular and welcoming contents to promote your marketing contents (case studies, research, logo, etc.), maintain dialog with prospects, increase engagement and the sale conversion rate
ASEAN ECONOMIES VISUALLY EXPLAINED™ | WWW.CHARTINGTHAILANDECONOMY.COM
8
Sample of analytics and insights
ASEAN ECONOMIES VISUALLY EXPLAINED™ | WWW.CHARTINGTHAILANDECONOMY.COM
9
NEXT STEPS
Understand your needs and limitations
Work with your team and propose final format and process
Ongoing management of the newsletter
KEY CONTACT Mr. Saroj Khongkhaprasertsin Managing Editor Saroj@cteplatform.com (M) +6688 8181891 | (Skype) akesaroj
ASEAN ECONOMIES VISUALLY EXPLAINED™ | WWW.CHARTINGTHAILANDECONOMY.COM
10