2019 AFA Industry Conference January 12 & 13 Huntsville, Alabama
AFA 2019 Industry Conference DAY 1 | SATURDAY, JANUARY 12 | BUSINESS OF FASHION 9am - Registration and Continental Breakfast Items
9:30am –WELCOME by Amanda H. Kruse, CEO Discount Divas Keynote Speaker, Amanda Kruse, CEO of Discount Divas, gives a special welcome to industry conference attendees. Join Amanda again at Saturday evening’s Networking & Panel Discussion discountdivas.com
9:45am-10:30am - Patricia M. Young, The Fashion Theory Lab STARTING A FASHION BUSINESS Our Industry Conference 2019 kicks off with the basics to starting a business, particularly in fashion/beauty. Whether you are a maker, designer, retailer, OR - -thinking about launching your own business, this will serve as a crash course to jumpstarting the year off on the right footing for your new or existing business endeavors. By Patricia McCaulley Young, Owner at the Fashion Theory Lab TheFashiontheoryLab.com | pyoung@knology.net
10:35am-11:20am - Anya Sievers, Anyaberry | BUSINESS PLANNING IS ALWAYS IN FASHION 3 KEYS TO WRITING AN EFFECTIVE BUSINESS PLAN Writing a Business Plan can seem intimidating, right? And especially for creative businesses! Learn 3 Keys to writing an effective business plan By Anya Sievers, Fashion Designer & Owner at Anyaberry Fashion Designer & Founder “Made in Huntsville” Anyaberry.com | anya.sievers@gmail.com
11:25pm | 10 MINUTE BREAK 11:35am-12:25pm- - Michele C. Pruitt | LET'S GET BUSINESS SOCIAL Building your business through effective use of social media Social media can be a powerful tool to building a following that can take you and your business to next level status. Understand how to use social media strategically to build your brand, while also significantly adding to your bottom-line. By Michelle Chester Pruitt Owner at RevNnew | Huntsville, AL Revnnew@gmail.com
12:25pm-1:10pm – LUNCH 1:15pm-2pm - Kelly Nicholas | FROM PASSION TO PROFIT From dreamer, to doer, to paid opportunity! Brand Ambassador, designer & strike-off pattern tester, Kelly, takes you on a journey of how to take your creative skill and talent from hobby to business through use of Instagram and Facebook. Learn how to make strategic connections, reach a target audience, and get paid for something you love doing! Kelly Nicholas| IG @Bellephant Brand Ambassador, Designer, Strike-Off Pattern Maker bellephantkel@gmail.com
Event Coverage by - -
2pm-2:15pm | 15 MINUTE BREAK
AFA Leaders/Volunteers - dlarock5050@gmail.com
virtuosodesigns@hotmail.com
Regina Miller, Wendy Robinson, David Robinson, Tiffany M. Jordan
2:20pm-3pm - Nicole E. Woodis | GARMENT SAMPLE MAKING & MANUFACTURING Do you have an apparel idea, but at a loss of how to bring it to life? Do you already have a product, but need to increase inventory availability due to the sale demands of your customer? This segment will explore these topics, and more, giving you solid info to help in the launch of growing and taking your brand to new heights in 2019! By Nicole E. Woodis, Director of Business Development OnPoint Manufacturing | Florence, AL nicole@onpointmanufacturing.com
3pm-7pm - 3 HOUR DINNER BREAK (on your own) SATURDAY EVENING, JANUARY 12 7PM INDUSTRY NETWORKING MIXER & DISCUSSION PANEL w/ Keynote Speaker, Amanda Haplin Kruse KEYNOTE SPEAKER Amanda Kruse, CEO/Owner at Discount Divas | discountdivas.com Emergency Room Nurse turned online ladies retail boutique business mogul, Amanda Haplin Kruse, joins the Alabama Fashion Alliance as keynote speaker. Kruse will share a little bit about how she and husband, Brandon, built the multi-million-dollar business, Discount Divas, with just a small initial investment, coupled with passion, consistency and commitment.
DAY 2 | SUNDAY, JANUARY 13 | WORLD OF RUNWAY MODELING & FASHION PHOTOGRAPHY | 12noon – 6:00pm This is a very unique conceptual workshop where models of any caliber, photographers at any level, can get a fresh insight into modeling & photography as it relates to the industry. This workshop will benefit all in attendance.
CHERYL BREHM Model/Model Coach/Actor Nashville, TN cher.and.jer@gmail.com
VIC VERGARA Vergara Photography Huntsville, AL maverickvergara@gmail.com vergara.photography
FASHION DISCUSSION PANELISTS DONATE!
Maria Wilkie University Instructor Couture Designer
Knegleshia S. Cobb Style Haven Stylist/Entrepreneur
Anya Sievers Anyaberry Fashion Designer Business Owner
Patricia M. Young The Fashion Theory Lab
Moderator
SPECIAL FASHION SHOW PREVIEW @7pm Networking/Discussion Panel - by AFA Fashion Design Apprentice 16 year old, Ja’Quise Kionne Lacy, JAK Clothing design Mae Jemison High School student | Huntsville, AL alabamafashionalliance@gmail.com
blossomwoodfoundation.org
AFA Industry Conference DAY 2 | SUNDAY, JANUARY 13