2021 ASCPA Media Kit

Media Kit

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Your Business & Services!

Welcome to Alabama Society of Certified Public Accountants (ASCPA) Media Kit. We are so excited to know you are thinking of investing with us.

Protect. Educate. Connect. Those words represent the pillars of our organization’s mission of enhancing Alabama’s accounting profession through advocacy, education, and member engagement.

The ASCPA also believes that the products and services you provide can help make our members’ professional lives easier and more efficient. We learn about your mission and goals, and work with you to create customized marketing packages that will showcase your product to a targeted audience.

Together, we are the essential elements to elevating the CPA profession.

YOU + ASCPA = MORE Choosing where to invest your marketing dollars is a big decision. You want opportunities targeted to your specific audience and customized to fit your goals. We understand this challenge, which is why we want to make your business our priority.

For over 100 years, the ASCPA has been honored to represent Alabama’s Certified Public Accountants who work with to meet and exceed personal, business, and state-wide goals. In turn, our team wants to work with you to design strategic plans that will showcase your business services to those same members. Whether it’s a printed advertisement or an event sponsorship, our goal is for you to view us as a part of your own marketing team.

We look forward to working with you and learning how we can help you connect with CPAs and financial professionals.

3-2-1 ACTION!

ASCPA BY THE NUMBERS Here’s the breakdown. Enhancing Alabama’s accounting profession through advocacy, education, & member engagement for 100 years.

6,000

Total ASCPA Members

equipping & inspiring your growth 3,500

People who take ASCPA courses

4.78 out of 5

Average speaker rating

200+

Opportunities to make business building connections 2,400 in Public 1,850 in Business & Industry 350 Government & Educators 400 College Students 400 Retired 600 Associates & Out-of-State

ensuring the future of the profession Building a vibrant & diverse future CPA talent pool.

Generations

35%

Growth in Student Membership in the Past 2 Years

500

Number of Educational Foundation Donors Each Year

250 CEOs, CFOs, COOs, & VPs 575 Partners, Shareholders & Principals 150 Sole-Practioners

55% Male

45% Female

4 ASCPA Staff CPAs 800 CPA Firms Represented

50+

Accounting Scholarships Awarded Each Year 4% Generation Z (<23) 22% Millenials (24-38) 34% Generation X (39-53) 40% Boomers (54-74)

$80,000

Total Accounting Scholarships Distributed Each Year

in their words “I love being involved with ASCPA programs--whether it’s chapter leadership, accounting interview day, classroom blitz, or being on the ASCPA board. I love our profession and truly appreciate what it has done for me, a small rural farmtown boy. Being involved helps me give back in a very small way. Also, by being involved I have developed relationships across our state and actually across the United States. This has been so beneficial to me on a personal and business level, and this has all grown out of my involvement with the ASCPA.” John Shank Public Accounting Member Founding Partner at Barfield, Murphy, Shank & Smith, LLC. | Birmingham, AL

SPONSORSHIP OPPORTUNITIES

Our 2021 conferences and workshops provide a unique and exciting opportunity to get in front of your target market and promote your organization’s name and interests. Focus on your specific marketing needs with one of these upcoming CPE features!

Oscars Sponsor (Gold) Limited to one company per event • Recognized as the Gold Sponsor on all print materials for the conference, in the ASCPA magazine, and on the conference web page with logo linked to company website • Premier placement on slide recognizing sponsors during the event • 2 posts on each ASCPA social media channel recognizing your organization as Gold Sponsor • One-page promotional PDF provided to attendees with the event handouts • List of attendees and their email addresses • Optional opportunity to send swag bags to all attendees • 1-minute prerecorded message to all members Red Carpet Sponsor (Silver) • Recognized as Silver Sponsor on all print material for the conference, in the ASCPA magazine, & on conference web page with company logo linked to company website • Post on each ASCPA social media channel recognizing your organization as a Silver Sponsor • One-page promotional PDF provided to attendees with the event handouts • List of attendees and their email addresses • 30-second prerecorded message to all members

Paparazzi Sponsor (Bronze) • Recognized as Bronze Sponsor on all print materials for the conference, in the ASCPA magazine, & on conference web page with company logo linked to company website • Post on each ASCPA social media channel recognizing your organization as a Bronze Sponsor • One-page promotional PDF provided to attendees with the event handouts Box Office Sponsor (Lunch) • Recognized as Lunch Sponsor during the conference & in Grubhub e-certificate message to each attendee • Company listing on conference web page • One-page promotional PDF provided to attendees with the event handouts Popcorn Sponsor (Sponsored Webinar) • Opportunity to present a one-hour (50 minute) educational webinar to ASCPA members • Webinar listed on ASCPA website • List of attendees and their email addresses Movie Marathon Sponsor Sponsor an ASCPA Live-Stream Seminar • Add your logo to the webinar meeting room • One-page promotional PDF provided to attendees with the event handouts • List of attendees and their email addresses

Director’s Cut Package Design Your Own Package Don’t see a package that meets your needs? Contact Krispin Nelson at knelson@ascpa.org to design your own package from any of the sponsorship elements listed.

Price determined by items included in the package.

SPONSORSHIP CONTRACT

Please return this completed contract with full payment to the Alabama Society of CPAs (ASCPA) at 1041 Longfield Court, P.O. Box 242987, Montgomery, Alabama, 36124-2987 OR to Krispin Nelson at knelson@ascpa.org.

Quarterly B&I Series

Other Sponsorship Opportunities

Oscars Sponsor: $1000 Red Carpet Sponsor: $500 Paparazzi Sponsor: $250

Movie Marathon Sponsor: $100 per seminar

March 19, June 18, September 17, & December 17, 2021

Popcorn Sponsor: $750 per webinar

Director’s Cut Package: $___________total

Annual Business Meeting June 15, 2021

Oscars Sponsor: $1000 Red Carpet Sponsor: $500 Paparazzi Sponsor: $250

Summer Education Conference July 18-22, 2021

Red Carpet Sponsors: $1500 Paparazzi Sponsor: $1000 Exhibitor: $600

Company Name

Type of Business

Financial A&A Conference September 25, 2021

Oscars Sponsor: $1200 Box Office Sponsor: $1000 Red Carpet Sponsor: $750 Paparazzi Sponsor: $500 Exhibitor: $250

102ND annual CPE meeting September 30, 2021

Oscars Sponsor: $1200 Red Carpet Sponsor: $750 Paparazzi Sponsor: $500 Exhibitor: $250

Address

City/Zip

Contact

Phone

Governmental A&A Forum December 10-11, 2021

Oscars Sponsor: $1200 Red Carpet Sponsor: $750 Paparazzi Sponsor: $500 Exhibitor:$250

Email

ADVERTISING OPPORTUNITIES Connections Magazine Advertising Connections is the ASCPA’s flagship printed publication covering accounting news, technology trends, personal development tips and ASCPA offerings. Advertising in Connections is an effective way to reach an engaged audience and grow brand awareness.

Five reasons to consider a print advertising campaign: 1. It’s tangible. More than half members keep their copy of Connections and reference it later.

2. It strengthens your brand. You control the images, text, colors and fonts, solidifying your brand identity.

3. It reaches a targeted audience. Connections is written specifically for and by CPAs and financial professionals.

Your message will reach the right hands.

4. It engages with members. Unlike websites, which get skimmed by readers, Connections contains relevant articles enticing members to thoroughly read the entire publication.

5. It shows credibility. Driving members to your website or business through print assures them that you are a legitimate business ready to help them solve a business need.

Page Back Cover Inside Front Cover Inside Back Cover Full Page Half Page Third Page Classified

Size

1x

9” x 8.25” with 1/8 bleed 9” x 11” with 1/8 bleed 9” x 11” with 1/8 bleed 9” x 11” with 1/8 bleed 9” x 5.5” with 1/8 bleed 5.75” x 5.75” with 1/8 bleed 50 words & full color logo

$1,100 $1000 $1,550 $1395 $1,350 $1215 $1,210 $1089 $770 $693 $440 $396 $50 + $1.25 per word after

Connections is a full-color publication. No advertising agency discounts.

3 or more

ADVERTISING CONTRACT PLEASE CHECK THE BOX NEXT TO THE ISSUES FOR YOUR AD:

X

ISSUE

EDITORIAL THEME

DEADLINE

January/February March/April May/June July/August September/October November/December

Governmental Business & Industry Membership Professional Education Accounting Pipeline Practice Management

12.18.2020 02.06.2021 04.03.2021 06.05.2021 08.07.2021 10.09.2021

The ASCPA Connections magazine is published bimonthly and mailing to more than 6,000 Alabama CPAs. Digital versions are also sent to all members and remain archived on the ASCPA website for two years.

For more information and to reserve your ad space, please contact Corena Cottles, Communications Director at 334.386.5755 or ccottles@ascpa.org _____________________________________ Company Name _____________________________________ Contact Name/Email _____________________________________ Address _____________________________________ City/Zip _____________________________________ Phone I acknowledge by signing this contract that I have carefully read and accepted its terms and conditions.

Any verbal agreements affecting it are not binding unless reduced to writing and signed by both parties.

Page Reservation

Number of Inserts

Back Cover Inside Front Cover Inside Back Cover Full Page Half Page Third Page Classified Advertising rates are based on artwork that is print-ready and meets our size and mechanical specifications. When no new ad copy is provided the last ad run will be repeated. Publisher assumes no liability for errors in new copy or copy changes submitted after the deadline date.

The publisher reserves the right to reject any advertisement, photograph or illustration that is not in keeping with the standards of our publication.

Payment for advertising is due within 30 days of invoice date. Publisher reserves the right to cancel the advertising contract if invoice is not paid within 60 days.

Advertiser will bear full responsibility for withholding advertising materials that may violate any law, regulations or ruling of the Federal Trade Commission of infringe any copyright, trademark or patent and shall defend, indemnify and hold harmless the publisher from all third party claims on account thereof.