Your content marketing playbook
Meet Ben Lifton the founder
of Content Kweens
Ben Lifton, the Founder and Director of Content Kweens, is widely recognised in the hair and beauty industry for his expertise in training and mentoring independent hairdressers, salon owners, and educators in all areas of marketing, business and personal development. Ben is a true multi-hyphenate, with a wealth of experience and talent across marketing, business development, education, social media, brand strategy, and content creation, all underpinned by emotional intelligence.
To date, Ben has trained over 4,100 hair professionals worldwide and now serves as the education consultant for the Wella Company and GHD, where he mentors their global educators.
How to grown on Instagram 1
Instagram has three different algorithms for each area of the app. Use these simple hacks to ensure your content receives the engagement it truly deserves.
1. Instagram feed
Having people save or share your content is the golden ticket. Use call to actions as text on your videos, or in the captions such as "save this for later" or "share with your hair bestie".
2. Instagram reels
Instagram rewards you by Showcasing your reels on the
Explore page when you attract more creators to visit a song's page and generate content using that specific song/audio.
Pro tip:
Aim for audio tracks with 5k+ reels for maximum exposure.
3. Instagram stories
To feature at the top of your communities story highlight feed, you need to regularly share behind-the-scenes (BTS) content.
Pro tip:
If you notice your story views drop, stop posting for 24 hours, then start posting again.
2 How to write video hooks
In today's competitive landscape of online video content, a strong hook is paramount, as it's the hook that can make the difference between a video that makes a viewer do or feel something and one that goes unnoticed.
Outcome hooks:
• Quick & easy way to outcome
• This technique will save you hours on service
• If you want outcome you need to use technique
Listicle hooks:
• 3 misconceptions about problem
• 3 reasons to avoid using service
• My 5 step hack to desired outcome
Credibility hooks:
• I'm a credibility label and here's why audience should...
• Calling all audience, watch this for desired outcome
• I'm a credibility label. Stop using failed solution and try product
Problem + solution:
• Trying problem hacks so you don't have to
• I was so problem before I tried product
• Why I will never activity again without solution FOMO
hooks:
• Your are not going to believe this
• You're a audience and you've found the best product
• Product will NOT achieve desired outcome. But this will 2. Hooks
The 5* IG and TT bio 3
Luxe Balayage Specialist | Hair Salon | Ironbridge
+ Ironbridge, UK
+ Blonde, Balayage & Luxe Hair Specialist
+ Ambassador @QuifHair
↘ Book With Me Here
3 Optimise your IG & TT name 4
Stylist
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Stylist Profitability 3
Step 2
Edit your “name”. Leave your “username” as it is.
Note:
Please check spelling is 100% correct. You can only change your name every 14 days.
Stylist Profitability 3 Create viral reels in seconds 5
Its
time to create
viral instagram reels with our 8 simple step plan.
Instagram Reels Templates create engaging videos for you. It syncs your content to match the beat of the music - all you have to do is add your videos.
5. Going viral
Step 1
Tap the reels icon, then tap the camera in the top right
5. Going viral
Step 5
Select your content
Note: You can select less pieces of content than it suggests.
5. Going viral
To change the part of a video that is showing, tap “edit video” 5. Going viral
Step 8
Tap the clip you want to edit and tap “adjust section”
5. Going viral