Welcome to the second edition of your new look Alan Howard offers.
2023 marks our 50th year in the industry and we are excited to share with you our new look branding which we’ll be introducing online, on our social profiles, throughout our stores and our vehicle fleet over the next 12 months… keep an eye out for some very bright pink vans!
As part of our new branding, we are also excited to share with you our updated mission statement which concisely sums up who we are and what we strive to achieve:
“We are a family run company and the UK’s leading professional Hair and Beauty supplier.
We are exclusively for professionals, who we have been supporting since 1973, whether it be in•store, online or via our sales teams.
We partner with trusted brands to offer the best products, education, tools, furniture and business support, enabling our community to thrive.
We are Alan Howard, the partner of choice for Hair and Beauty professionals.”
We hope the values outlined in our mission statement resonate with you and show our commitment to supporting our customers, our colleagues and the professional industry that we love.
This, our 50th year, is a major milestone for us and one we will be celebrating with you throughout the year. We couldn’t have gotten this far without the support and loyalty of you, our valued customers whom we consider to be our extended Alan Howard family.
Be sure to sign up to our mailing list and to follow us on social media to be the first to know of all our birthday celebrations throughout the year!
All the best,
Jonathan & Anton Littler Managing Directorsrewards
your ideas for growth
Alan Howard funding
At Alan Howard we like to think of ourselves as more than a supplier of the best hairdressing products. We want to reward our customers loyalty, by reinvesting back into their businesses with a flexible rewards scheme.
spend reward grow
Whether your business is looking to invest in upskilling or motivating the team, upgrade your clients experience or recruit new clients, this scheme has all the tools you should need.
This scheme is suitable for all salons throughout the UK and is supported by our team of Business Development Managers who are always on hand to offer guidance, support and ideas on how best to achieve the objectives of your business.
Spend your rewards:
education (up to 100%)
• Hairdressing Courses
• Beauty Courses
• Business Courses
• Online Education
• In•Salon Education
scorpion furniture (up to 50%)
• Salon Furniture
• Backwash Basins
• Colouring Trolleys
• Reception Desks
• Beauty Furniture
marketing (up to 100%)
• Gift Vouchers
• Referral Cards
• New Client Packs
• Window Displays
• Social Media Assets
salon backbar products (up to 100%)
• Shed
• Sexy Hair
branded salon items (up to 100%)
• Shade Guides
• Bowls & Brushes
• Gowns and Aprons
• Scales, Timers
• Other Accessories
Alfa Italia salon tools (up to 50%)
• Hairdryers
• Straighteners
• Scissors
• Brushes
• Combs
spend. reward. grow Find out more at alanhoward.co.uk/rewards
Why Velvasilk ?
• Unique Velva Demi:Quasi system
• 111 shades
• Smaller colour molecule technology
• 5 strengths of Velvalift Developer
• 1:1 Mixing ratio (Ultra-Lift 1:2)
• Calibrated ammonia system
• Low pH formula for less colour fade
• Long lasting colours
• Extra conditioning properties leaves hair in excellent condition
Coming Soon
• Revolutionary grey coverage with ALL strengths of Velvalift Developer
• International shade numbering system
• Easy to mix rich crème consistency
• Non-staining formulation
• Brilliant blondes
• Pleasant fragrance
£11.95
400g Lightener each
buy 5 velvafix get 1 free
list price £3.49 Net £2.91 each
buy 5 velvafoam get 1 free
list price £3.49
Net £2.91 each
£5.99 velvalight bleach each
buy a shade chart for only £19.95, receive 6 velvasillk colours free
Pro Oxy Créme Peroxide
Litre Bottles
Buy 3 Any Mix For £6
Only £2.99 each
Pro Oxy Créme Peroxide
Handy Travel Size 100ml
Buy Any 6 For £4
NXT Colour 100ml
Buy 6 NXT
Only £5.49 each
Buy 5 Get 1 FREE
Only £3.50 each
Only 99p each
NXT Bleach 1000g
Buy 2 For £20
Only £13.95 each
Essentials Tint Brush Set, 9pc, Multicolour
Save 1/3 Now £3 Was £4.50
Shop the colour, get the looks
NEW compact and intuitive assor tment
SAME high per forming and reliable formula
NEW
creative additives and ser vice essentials, to maximise your ser vice oppor tunities
ONE stop for all colour ser vices, taking you from entry to exit of colour for clients of ALL ages
RELIABLE and trusted colour
ALL find outMORE!
FOR MORE GREAT SAVINGS JOIN OUR L
INDOLA LOYALTY Rewards Scheme
TOPCHIC TUBES
1 FOR £7.29
3 FOR £6.99 EACH
SYSTEM CREAM DEVELOPER LOTION BIOCURL SINGLE PERM
LIGHTDIMENSIONS OXYCUR PLATIN
1 FOR £13.99
3 FOR £12.00 EACH
buy 10 tubes any mix and receive a free Oxydant worth £9.99
The current Goldwell Loyalty Programme will be changing after April 2023. All completed Loyalty Cards must be redeemed by April 30th 2023 No redemptions can be accepted after this date and no purchases will qualify for stamps after this date.
packaging with a purpose
WHY REFILL-POUCHES?
amika is a friend to the planet and by choosing this refill-pouch, you are too! these lower carbon emissons by 98.4%* when compared to traditional, virgin plastic bottles.
Salon Price from £17.35
*when used for 1 year, compared to our traditional HDPE packaging
BETTER THAN HALF PRICE ONLY £3.99!
Same great product... Original packaging.
BIG
1 x Spray and Play 300ml 49019
1 x What a Tease 150ml 49024
1 x Get Layered 275ml 49066
1 x Creme 2 Powder Play 100ml 49142
1 x Push Up Spray 150ml 50079
STYLE
1 x Control Maniac 50g 49110
1 x Slept In 150ml 49118
1 x H2NO Dry Shampoo 150ml 49128
1 x Not So Hard Up Gel 150ml 49131
VIBRANT
1 x Vivid Memory Spray 100ml 49244
1 x Color Lock Hairspray 300ml 49979
1 x Color Guard Sealer 150ml 49996
HEALTHY
1 x So You Want It All 150ml 49171
1 x Hair Laundry 50ml 49174
1 x Pure Addiction 250ml 49181
15% OFF
+ free heat resistant styling bag
Platinum+ Styler Black
Was: £159.99 Now: £135.99
100001
MAX Styler Black
Was: £149.99 Now: £127.49
100003
Curve Classic Curl Tong 26mm Was: £101.00 Now: £85.85
100005
Curve Classic Wave Wand Was: £101.00 Now: £85.85
100007
AIR Hair Dryer
Was £89.99 Now: £76.49
100009
CURL LIKE A PRO WITH
The Alfa Italia Tropea pro styler takes multi tasking to new heights. Curl like a pro with this 3 in 1 session kit must have. Titanium barrels clip easily into one base for ultimate curl creativity in one super compact package. Controlled heat up to 230ºC is delivered instantly to the barrel thanks to an advanced heater and distributed evenly thanks to the lightweight titanium construction of each barrel, meaning more curl and less damage.
EXTRA FREE 32mm BIG CURL ATTACHMENT*
Salon Price: £59.95
*Normally sold separately. SKU: 43576
Next Generation Professional All-in-one Dryer and Styler was £179.99 Ex.VAT £90.00 Ex.VAT
Titanium
42519
Rose Gold Ceramic
PRECIOUS METALS TOUCH STRAIGHTENER
SWIPE TEMPERATURE CONTROL PANEL to choose perfect styling temperature
• Digital variable heat 110°C to 235°C for all hair types & textures
42518 was £119.99 Ex.VAT £79.99 Ex.VAT
LO-PROFX
Ergonomically designed, ultra-low profile high-torque metal clipper and trimmer for smooth powerful cutting and comfortable handling
detail shaving & finishing
CISE DETAIL VING
or shape ups, detailing and removing ompact finishing tool is perfect ackling small areas in skin fading and thing out bald lines.
“The finish this creates is so smooth, it easily balds out lines and is ni e and small y to hold.”
am Campagna, tistic Team
08 Straw Brush Monochrom e
7918 - Display of 12 brushes - Only £37.60
Single Brushes:
7919 - Charcoal / 7920 - Graphite
7921 - Silver / 7922 - Ash Only £3.15each
tools of your trade... The tools of your trade... The tools of your trade... The tools of your trade... The tools of your
Toning Formulations
Colour Correction
Learn
more +
paul watts
What you’ll need
•Capcut app
•Your daily salon tools
•An open mind
So what is content cutting?
With social media dominating most of our lives, it can be a scary place to understand where to start. With this course I break down my strategy for success on building a Youtube channel for hairdressing education.
We explore different ways of creating haircuts for content using our alfa italia scissor system. We make haircutting fun, simple and quicker.
What you'll learn
Haircutting techniques using the alfa italia scissor system.
•Have fun looking into new ways to create beautiful haircuts time and again.
•My tried and tested Youtube Strategy
(The Stylist Blow Up Blueprint)
•Breakdown haircuts to understand the fundamentals then break the mould.
Payot
The Energising Hot Stone Body Massage
A combination of Swedish Massage Techniques and the use of hot stones to relax and provide energy to the muscles combined with shiatsu massage using pressure to rebalance vital energy, resulting in both relaxation and wellbeing.
Course Cost: £101 + vat
Stockport - 02.05.23
Stockport - 03.10.23
Glitterbels Gel Design
The gel polish nail art course is designed for those who are already qualified in gel polish. This course will teach advanced techniques and designs. It is important that participants have a solid understanding of gel polish application before taking this course, as the focus will be on nail art rather than the basics of gel polish application.
Course Cost: £95 + vat
Salon System Marvelbrow Sculpt, Colour & Correct
Salon System's Marvelbrow is a unique system that corrects unruly, over-tweezed, greying, and misshapen brows. The concept combines a scientific approach to brow shaping with treatments to sculpt, define, lengthen, and thicken for a more natural, youthful appearance.
Course Cost: £145 + vat
Facial Contouring & Eye Make Up
Learn the modern techniques of facial contouring and highlighting. Enabling you to create perfectly proportioned features, as well as colour mixing and concealing. Learn expert tips and techniques to create the perfect smoky eye - for day and evening.
Course Cost: £145 + vat
Stockport - 27.03.23
here to book and view all courses
New Naomi Rose
Beauty Implements
Everyday beauty essentials including tweezers, cutical pushers, buffing blocks and many more.
Available now, in store and online
Naomi Rose
Wax Kit - Save 25%
Pre Wax Cleanser 500ml - 96001
Choice of Wax 425g - 96010, 96011 & 96012
Choice of After Wax 500ml - Oil, Lotion or Gel
1 Pack of Strips - 96022
1 Pack of Spatulas - 96020
Kit Price £13.99
NR23WAXKIT
Naomi Rose
Tan Kit - Save 25%
Naomi Rose Tan Kit
Choice of 1L tan - Any Strength
Sticky Feet (25 Pack) - 5721
Hair Caps (100 Pack) - 5725
G String (50 Pack) - 5274
Kit Price £39.99
NR23TANKIT
Tan Minis
Any 4 for £9.99
BUY
Exfoliating body granita 200ml
RECEIVE HALF PRICE
Nourishing Body cream 200ml
DEAL PRICE: £18.00 | 57413
Supplying UK Nail Professionals Since 1992
Attraction Acr ylic 32.floz Liquid with FREE FlexiGloss Top Coat!
SAVE £11.95
FlexiGloss is a Hema-Free, Tack-Free top coat for use with all NSI nail systems.
OFFER PRICE £70.95 + VAT
Cleanse & Protect Bundle
Purify, Nail Pure & Lush Brush
Purify reduces the spread of infection, and sanitises hands in preparation for nail application. Contains 97% Isopropyl Alcohol.
Nailpure Plus cleanses and dehydrates the natural nail to prevent lifting, improve adhesion and keep enhancements strong and beautiful. Nail Pure Plus leaves antimicrobial agents on the nail to aid in prevention of infections before and after the service is completed.
OFFER
PRICE £23.95 + VAT
SAVE £6.30
Buy a 300 Box of Dura-Tips Natural or Clear & get a Dura-Glue & 3 Dura-Files FREE!
Extra slim, exible, super strength tips. Each 300 Box contains 30 each of sizes 1 to 10.
Deal comes with 1 each of 100, 150 & 180 grit Dura-Files.
SAVE £6.30
OFFER
PRICE £17.95
NEW FOR NEW FOR
NEW FOR NEW FOR
DAISY COLLECTION
DAISY COLLECTION
DAISY
DAISY
This wash unit is from the Pinnacle Daisy Collection. Comes complete with a tilting basin, mixer valve with shower head and British made waste and flexible pipe.
H: 104, W: 70, D: 120cm
Our price £699
This wash unit is from the Daisy Collection. Comes with a tilting basin, mixer shower head and British and flexible pipe.
H: 104, W: 70, D: 120cm
Our price £699
DAISY
STYLING CHAIR
Stock code: S193
DAISY
STYLING CHAIR
Stock code: S193
This chair is incredibly sturdy and comfy, would be perfect for a busy salon where there are clients coming and going frequently. Comes complete with a 5 star base and a lockable hydraulic pump.
H: 82/97, W: 61, D: 59cm
Our price £260
This chair is incredibly sturdy comfy, would be perfect salon where there are clients and going frequently. Comes with a 5 star base and a hydraulic pump.
H: 82/97, W: 61, D: 59cm
Our price £260
2023 2023
PINNACLE COLLECTION
FLORANCE
Stock code: S282bl WASH UNIT
This wash unit is from the Pinnacle Collection. Comes complete with a tilting basin, mixer valve with shower head and British made waste and flexible pipe.
This wash unit is from the Pinnacle Collection. Comes complete with a tilting basin, mixer valve with shower head and British made waste and flexible pipe. In smooth black fabric.
H: 104, W: 70, D: 120cm
CLASSIC
CLASSIC
FLUTE CHAIR
Stock code: S192
This chair is new for 2023 features include crescent shaped backrest curves into the armrests, soft upholstered support, Black hydraulic and disc and Gold metal work
This chair is new for 2023 features include crescent shaped backrest curves into the armrests, soft upholstered support, Black hydraulic and disc and Gold metal work around the chair.
H: 83/95, W: 64, D: 66cm
Our Price £260
CORK COLLECTION
WASH UNIT BUTE
Stock code: S403
STYLING CHAIR ALEXANDRIA
Stock code: S407
Comes complete with a tilting basin, mixer valve with shower head and British made waste and flexible pipe. Available in smooth Cork fabric.
H: 105cm, W: 66cm, D: 112cm
Our price £650
BUTE
STYLING CHAIR
Stock code: S405
The Bute is a chair that makes a statement and stands out with its square shape and solid, sharp lines. Comes complete on a square chrome base and lockable hydraulic pump.
H: 84 - 100cm, W: 65cm, D: 57cm
Our price £270
This chair is incredibly sturdy and comfy would be perfect for a busy salon where there are clients coming and going frequently. Comes complete with a chrome square base and a lockable hydraulic pump.
H: 82-97cm, W: 59cm, D: 58cm
Our price £270
Stock code: S156 WASH UNIT
Comes complete with tilting basin, full mixer valve with shower head, full British made waste trap with flexible waste pipe. Available with a black basin for £20 extra.
H: 97cm, W: 67cm, D:120cm
Our Price £590
BOXSTER
STYLING CHAIR
Stock code: S165
The Boxster is a chair that makes a statement and stands out with its square shape and solid, sharp lines. Comes complete with a chrome square base with a lockable hydraulic pump.
H: 82 - 97cm, W: 68cm, D: 59cm
Our Price £230
MELROSE
STYLING UNIT
Stock code: B228
Available in choice of finishes
Supplied with inset silver dryer holder in top
Supplied with robust brushed steel footrest
Supplied with safety backed circular mirror pre-bonded to backboard
Supplied assembled and checked in two sections for easy installation
Fixing plates included
Our Price £450
MURRAY
WALL UNIT
Stock code: B116
Attractive and durable unit made in the UK, inludes free dryer insert.
Standard: B117 £340 + VAT
Optional Extras + VAT:
Storage: B118 + £210
Island with storage: B119 + £610
H: 180, W: 75, D: 25cm
ALONSO
RECEPTION DESK
Stock code: B102
Made in the UK, the Alonso Recpection Desk is both stylish and practicalin equal measure. Complete with shelf, cupboard, drawer and cable management.
Our Prices £630
Furniture
ACCESSORIES COLLECTION
BOOSTER CUSHION DELUXE
Stock code:
S186
The Budget Footrest is a freestanding footrest with steel plated and chrome base.
H: 20, W: 33, D: 30cm, Weight: 2.4kg
Suitable for adapting to normal chairs when cutting children's hair. Available in a smooth black fabric only.
H: 16, W: 50, D: 32cm
Our price £29
TROLLEY
Stock code: S221
Comes complete with reinforced ABS frame, 5 trays and multi sectioned top.
H: 85, W: 32, D: 48cm
Our Price £55
ARTISTE SOLO COLOURING TROLLEY
Stock code: S223
Adjustable height. 2 colouring bowls, foil tray and brushholder. 5-star base with caster wheels.
H: 65 - 90, W: 32, D: 48cm
Our Price £45
Shop in-store:
Aintree
Unit 9, Priority Business Park
Vesty Road, Off Brindle Road
Aintree, Bootle, L30 1NY
Telephone: 0151 525 3149
Birkenhead
Units 11 - 14, Quarrybank Workshops
Quarrybank Street
Birkenhead, CH41 2ZD
Telephone: 0151 653 4966
Blackburn
Thornley Avenue, Blackburn, BB1 3HJ
Telephone: 01254 664113
Blackpool
Unit 2, Clifford Road
Blackpool, FY1 2PU
Telephone: 01253 628008
Belfast
1 Falcon Way, Belfast, BT12 6SQ
Telephone: 028 9066 3618
Bolton
Waterloo Street, Bolton, BL1 8HU
Telephone: 01204 386511
Burnley
Unit 6, Healeywood Ind. Est.
Burnley, BB11 2LZ
Telephone: 01282 433444
Bury
Unit 19 & 20, Peel Ind. Est.
Chamberhall Street, Bury, BL9 0LU
Telephone: 0161 974 5600
Chester Units 6-7, Borders Ind. Park
Saltney, Chester, CH4 8RJ
Telephone: 01244 671171
Crewe
Unit 1, First Business Park
First Avenue, Crewe, CW1 6BG
Telephone: 01270 581307
Leeds
Unit 3, South Leeds Trade Centre
Belle Isle Road, Leeds, LS10 2DL
Telephone: 0113 270 0010
Liverpool
4 Picton Road, Liverpool, L15 4LH
Telephone: 0151 733 1040
Macclesfield
Hulley Road, Hurdsfield Ind. Est.
Macclesfield, SK10 2LX
Telephone: 01625 422424
Oldham
Railway Road, Oldham, OL9 6HA
Telephone: 0161 633 2155
Preston
Lady Street, Preston, PR1 2PZ
Telephone: 01772 824585
Rochdale
Liley Street, Rochdale, OL16 2AS
Telephone: 01706 644803
Sheffield - Parkway