Joico Promotions November 2013

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LET THE SUNSHINE IN intensify your passion for color

SUN RAY

CORAL REEF

XDV12004

ISLAND FIRE

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SUN RAY

LET THE SUNSHINE IN

+ 2 parts yellow + 1 part orange

CORAL REEF

+ 2 parts orange +1 part pink

ISLAND FIRE

+ 1 part orange + 1 part red

all results are shown on level 9-10 (pale blonde) swatches. 2


EASY GOING GREEN intensify your passion for color

AURORA

PRIVATE ISLAND

GALACTIC GREEN

XDV12004

STARLIGHT

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AURORA

EASY GOING GREEN

+ equal parts peacock + yellow

PRIVATE ISLAND

+ 4 parts yellow + 1 part peacock

GALACTIC GREEN

+ 1 part yellow + 4 parts cobalt

STARLIGHT

+ equal parts cobalt + peacock

all results 4are shown on level 9-10 (pale blonde) swatches.


GO QUIRKY BLUE

ULTRA VIOLET

intensify your passion for color WILD ORCHID

LUNAR BLUE

OASIS

SUPERNOVA

XDV12004

COSMOS

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MOONSTONE

+

GET PASTELLED

+

equal parts cobalt + pink + clear

MERMAID

+ 2 parts clear +1 part peacock

LAVENDER MIST

+ 5 parts clear +1 part indigo

PINK SAND

+ 5 parts clear + 1 part pink

AQUA BLUE

+ 2 parts clear +1 part cobalt

all results are shown on level 9-10 (pale blonde) swatches. 6


ULTRAVIOLET

+

GO QUIRKY BLUE

equal parts cobalt + red

WILD ORCHID

+ 1 part indigo + 3 parts pink

LUNAR BLUE

+ equal parts peacock + indigo

OASIS

+

+

1 part indigo + 3 parts clear + 1 part cobalt

SUPERNOVA

+ equal parts red + peacock

COSMOS

+ equal parts indigo + cobalt

all results are shown on level 9-10 (pale blonde) swatches. 7


GET PASTELLED

MOONSTONE

intensify your passion for color

MERMAID

LAVENDER MIST

PINK SAND

XDV12004

AQUA BLUE

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DIAGNOSE

RESULT STEP 1 CLEANSE

STEP 2 BALANCE

STEP 3 TREAT

STEP 4 EXTRA’S

HAIR REJUVENATING SYSTEM

VOLUME BOOST

MOISTURE BOOST

PROTEIN BOOST

COLOR BOOST

Hair lacking life, lustre, elasticity and shine, or that which has been chemically treated, suffering extreme chemical damage or breakage

Flat, lifeless hair that lacks body, volume or style ability

Excessively dull, frizzy hair that lacks elasticity and feels rough or coarse in texture. Often hair is curly

Fragile, porous, dull hair that suffers from breakage and split ends

Colored hair that’s dull and lacking in vibrancy, often dry to touch

=

Any hairtype needing the maximum in rejuvenation, reconstruction and treatment

Fine, limp hair

Damaged hair is shinier, happier, healthier and manageable once more, while chemical services look and feel smoother and last longer.

K-PAK PROFESSIONAL CLARIFYING SHAMPOO K-PAK PROFESSIONAL CUTICLE SEALER

5

5

K-PAK DEEP-PENETRATING RECONSTRUCTOR Step 2 & 3 can be repeated up to 3 times in case of extreme damage. In combination with chemical services, start service after step 3

In combination with chemical services, continue with step 2 & 4 after service is completed

= Color-treated hair

Smoother, softer, shinier hair with touchable bouncy curls

BODY LUXE SHAMPOO

MOISTURE RECOVERY SHAMPOO

K-PAK PROFESSIONAL CUTICLE SEALER

5

5

= Natural damaged hair

More volume, body & life and better style-retention

5

5

K-PAK DEEP-PENETRATING RECONSTRUCTOR

K-PAK INTENSE HYDRATOR

=

Natural dry hair

K-PAK PROFESSIONAL CUTICLE SEALER

5

5

MOISTURE RECOVERY TREATMENT BALM 5

Damaged hair is reversed to boast shinier, healthier, more manageable lengths

Vibrant color is renewed – and prolonged – while hair looks shinier and more vibrant

K-PAK SHAMPOO

K-PAK COLOR THERAPY SHAMPOO

K-PAK PROFESSIONAL CUTICLE SEALER

5

5

HOME CARE

Body Luxe Shampoo & Conditioner

Moisture Recovery Shampoo & Conditioner

K-Pak Shampoo & Conditioner

Maximum Volume: • Body Luxe Volumizing Elixir, • Body Luxe Root Lift & • Body Luxe Volumizing Foam

Thick hair: • Moisture Recovery Treatment Balm 1/week

Extreme damage: • K-Pak Deep-Penetrating Reconstructor & • K-Pak Intense Hydrator

Damaged hair: • K-PAK

Medium Volume: • Body Luxe Volumizing Elixir & • Body Luxe Root Lift

Fine hair: • Moisture Recovery Treatment Balm once every 2-3 weeks.

Average damage or willing to buy only 1 product: • K-Pak RevitaLuxe

Colored hair: • K-PAK COLOR THERAPY or COLOR ENDURE

Standard Body: • Body Luxe Volumizing Elixir

ULTIMATE RECONSTRUCTION THERAPY

K-PAK PROFESSIONAL CUTICLE SEALER

5

5

K-PAK INTENSE HYDRATOR 5

leave in

Fine hair: • BODY LUXE

Wallchart_treatment_menu v8.indd 1

5

K-PAK REVITALUXE™

BODY LUXE VOLUMIZING ELIXIR

Varies per hair type

Dry hair: • MOISTURE RECOVERY

5

Color treated hair in good condition: • Color Endure regimen Damaged color treated hair fading rapidly: • K-Pak Color Therapy regimen

Fine hair, men, quick-fix: • K-Pak Liquid Reconstructor

FAST-ACTION CARE TREATMENTS ACCORDING TO HAIR TYPE

24-06-13 11:04

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