TRY JOICO LOVE IT Edition 9 - September 2013
TURN HEADS.
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DIAGNOSE
RESULT STEP 1 CLEANSE
STEP 2 BALANCE
STEP 3 TREAT
STEP 4 EXTRA’S
HAIR REJUVENATING SYSTEM
VOLUME BOOST
MOISTURE BOOST
PROTEIN BOOST
COLOR BOOST
Hair lacking life, lustre, elasticity and shine, or that which has been chemically treated, suffering extreme chemical damage or breakage
Flat, lifeless hair that lacks body, volume or style ability
Excessively dull, frizzy hair that lacks elasticity and feels rough or coarse in texture. Often hair is curly
Fragile, porous, dull hair that suffers from breakage and split ends
Colored hair that’s dull and lacking in vibrancy, often dry to touch
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Any hairtype needing the maximum in rejuvenation, reconstruction and treatment
Fine, limp hair
Damaged hair is shinier, happier, healthier and manageable once more, while chemical services look and feel smoother and last longer.
K-PAK PROFESSIONAL CLARIFYING SHAMPOO K-PAK PROFESSIONAL CUTICLE SEALER
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K-PAK DEEP-PENETRATING RECONSTRUCTOR Step 2 & 3 can be repeated up to 3 times in case of extreme damage. In combination with chemical services, start service after step 3
In combination with chemical services, continue with step 2 & 4 after service is completed
= Color-treated hair
Smoother, softer, shinier hair with touchable bouncy curls
BODY LUXE SHAMPOO
MOISTURE RECOVERY SHAMPOO
K-PAK PROFESSIONAL CUTICLE SEALER
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= Natural damaged hair
More volume, body & life and better style-retention
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K-PAK DEEP-PENETRATING RECONSTRUCTOR
K-PAK INTENSE HYDRATOR
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Natural dry hair
K-PAK PROFESSIONAL CUTICLE SEALER
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MOISTURE RECOVERY TREATMENT BALM 5
Damaged hair is reversed to boast shinier, healthier, more manageable lengths
Vibrant color is renewed – and prolonged – while hair looks shinier and more vibrant
K-PAK SHAMPOO
K-PAK COLOR THERAPY SHAMPOO
K-PAK PROFESSIONAL CUTICLE SEALER
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HOME CARE
Body Luxe Shampoo & Conditioner
Moisture Recovery Shampoo & Conditioner
K-Pak Shampoo & Conditioner
Maximum Volume: • Body Luxe Volumizing Elixir, • Body Luxe Root Lift & • Body Luxe Volumizing Foam
Thick hair: • Moisture Recovery Treatment Balm 1/week
Extreme damage: • K-Pak Deep-Penetrating Reconstructor & • K-Pak Intense Hydrator
Damaged hair: • K-PAK
Medium Volume: • Body Luxe Volumizing Elixir & • Body Luxe Root Lift
Fine hair: • Moisture Recovery Treatment Balm once every 2-3 weeks.
Average damage or willing to buy only 1 product: • K-Pak RevitaLuxe
Colored hair: • K-PAK COLOR THERAPY or COLOR ENDURE
Standard Body: • Body Luxe Volumizing Elixir
ULTIMATE RECONSTRUCTION THERAPY
K-PAK PROFESSIONAL CUTICLE SEALER
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K-PAK INTENSE HYDRATOR 5
leave in
Fine hair: • BODY LUXE
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K-PAK REVITALUXE™
BODY LUXE VOLUMIZING ELIXIR
Varies per hair type
Dry hair: • MOISTURE RECOVERY
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Color treated hair in good condition: • Color Endure regimen Damaged color treated hair fading rapidly: • K-Pak Color Therapy regimen
Fine hair, men, quick-fix: • K-Pak Liquid Reconstructor
FAST-ACTION CARE TREATMENTS ACCORDING TO HAIR TYPE
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s l i a t e d r o f k s A . . . k c o t s d e t i Lim Joico Essentials Shampoo & Conditioner Value Litre Duos £19.97 each
£34.95
RETAIL VALUE. 21
K-PAK
FOR DAMAGED HAIR
ultimate reconstruction; revive, rebuild & protect • featuring the Hair Protection System • contains highest concentration of • Bio-Advanced Peptide Complex™ 31750
transforms look and feel of damaged hair • into healthy hair over time
K-PAK COLOR THERAPY FOR DAMAGED HAIR preserves colour and repairs damage •
31751
MOISTURE RECOVERY
FOR DRY, DEHYDRATED HAIR intense moisturisation • featuring the hydramarine Sea Complex™ • leaves hair fluid, smooth and manageable • 31752
COLOR ENDURE
FOR NORMAL COLOR TREATED HAIR
31753
NEW FORMULAS sulfate-free • featuring the multi spectrum • Defense Complex™ • protects the integrity of your hair colour • reducing fading and tonal change •
BODY LUXE
FOR FINE, LIMP HAIR
31754
volumizing and thickening • featuring the Oat Protein Complex™ • actually increasing the diameter of each hair • thickens without adding weight • 22
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