January/February 2023
the partner of choice for hair and beauty professionals
SoColor + SoColor Sync
Explore our Matrix SoColor education
Pre-Bonded
Vegan Formula
Pre-Bonded
Our SoColor + SoColor Sync colour have vegan formulas with no animal derived ingredients.
Our exclusive BondProtecting Concentrate helps to protect the inner hair
Pre-Blended
Pre-Paired
Our formulas are preblended with background + reflect, so you can neutralise every underlying pigment.
Our permanent + tone-ontone colours are matched, so you can achieve seamless, root-to-tip colour.
New to Matrix?
Blended Natural Collection
Reflect Collection
The Blended Naturals are already pre blended with base and tone to give you predictable results every time. They can give up to 100% grey coverage on up to 50% grey and a blended coverage on up to 100% grey. They can be intermixed with all colours from Socolor except Ultra Blonde series.(Beautiful natural wearable shades thanks to the Pre blended base and tone) 4 Medium Brown
5 Light Brown
6 Dark Blonde
5A
6A
7 Medium Blonde
8Av
7.12
These are fashion shades that give vibrant results and can be intermixed with Blended Natural shades and Extra coverage shades when vibrancy and coverage is needed. If you want to brighten or intensify the shades, you can mix them with So Red for an extra boost of tone and vibrancy.
10 Extra Light Blonde
11 Extra Light Blonde Plus
3 Dark Brown
Pure Reflect
10Av
8.12
10.12
7A
9A
7.1
6.1
11A
9.1
Cool Palette
5.1
9 Very Light Blonde
8 Light Blonde
7Av
1.1
11.1
8Ag
4 Medium Brown
Coolest
3 Dark Brown
1A
Power Cool Palette
2 Black
Coolest
1 Blue Black
7 Medium Blonde
9 10 Very Light Extra Light Blonde Blonde
6.21
6Vr 6.26
5Rr+
7Rr+ 7.66+
5.66+
10P
8.9
8 Light Blonde
6.11
6Va
4.21
Coolest Warmest
6 Dark Blonde
6Aa
4.11
4Va
8.13
8P
5 Light Brown
4Aa
Warmest
Buy x26 shades
8Rc
10.9
4.07
6Na Neutral Palette
6.01
8.01
8.44
7.43
4Rv+ 5Rv+ 6Rv+ 4.62+
7N 7Nw
Coolest
8N
7.0
6.0
9N 9.0
8.0
8Nw
7.03/4
6.03/4
10N 10.0
10Nw
8.03/4
10.03/4
6Am 6.18
6Vm
6Vm
6Ma
8Ma
6Mv
6.28
4.81
3 Dark Brown
6Mm
8Mm
6.88
4.8
6M
7M
6Mg
7Mg
5.8
506Na
Warmest Warmest
6G
9.3/4
7G
8G 8G
7.3
6.3
506.0
507.0
5Bc
6Bc
9G 9.3
8.3
10G 10.3
506Bc
Warmest 3 Dark Brown
7Bc
8C
7.4
8.4
7 Medium Blonde
6 Dark Blonde
Red Orange
Medium Cool Brown
Dark Orange
9 Very Light Blonde
8 Light Blonde
Orange
Light Cool Brown
Dark Yellow
Dark Cool Blonde
Medium Cool Blonde
10 Extra Light Blonde
Yellow
Pale Yellow
Light Cool Blonde
Extra Light Cool Blonde
11 Extra Light Blonde Plus
Palest Yellow
Extra Light Cool Blonde+
Tone
Four Basic Rules
Violet .2
Lightening Action: Up to 1 level Up to 2 levels Up to 3 levels Up to 4 levels
*For ultimate grey coverage, 6% (20V) is recommended for use with Extra Coverage Collection.
Formulation
Darkening or Matching Level
Application & Timing
Determine the level you wish to achieve. • Lighter or darker? • Same level? • Cover or blend grey? Determine the tone desired - Cool, Neutral or Warm. The final hair colouring result will be a combination of the artificial colour molecules and the natural underlying pigmentation of the hair.
12% (40V)
Brown .5
Copper .4
Red .6
Jade .7
Mocha .8
Virgin Application
Determine the natural base level plus percentage of grey using the level finder. Consider the effects of texture, tenacity and porosity.
Determine the percentage (volume) of developer needed. Matrix Cream Developer is formulated to give up to 1 level of lift for every 10 Volume of developer used. The Matrix Cream Developer 10 vol will keep you on the same level or will give you one level of lift. Developer Volume: 3% (10V) 6% (20V) 9% (30V)
Gold/Warm .3
(1:1)
509.3
UL.1+
UL.2+
510.3
+
B (1:1)
+
3%
Lightening Up To 4 Levels
6%
9%
9%
12%
Ultra Blonde (1:2)
+ 12%
12%
11A 11.1
11N 11.0
UL.11
UL.22
Retouch Application Lightening 1–3 Levels
A (1:1)
These delicate controlling shades are ideal when lightening Level 7 + above, and can be intermixed with every shade except the ULs.
UL.0
UL.0+
SoRed Application 1
A (1:1)
2
SORED AS A HIGHLIGHTER
Highlighter (1:1)
1 part SoRed shade + 1 part required Matrix Cream Developer. Process for a total of 35 minutes at room tempterature. For less intense results or for chemically straightened or porous hair, process at room temperature for 35 minutes.
+
+ 3%
6%
9%
OPTION A Step 1: Apply Formula A to new growth only.
+
2
509G 510G
507.3
Pearl .9
3%
1
507G
505.3
Up to 5 levels of lift with Fortibond technology to protect hair during the lifting process.
7C
6.4
5 Light Brown
Red
Dark Cool Brown
505G
Coolest
6C
4 Medium Brown
Dark Red
Darkest Cool Brown
510.0
508.56
Ultra Blondes Collection
7.54
Ultra Blonde Palette
Ash .1
510.01
508Bc
506.65
Warmest
Cool Black
Neutral .0
510Na
509.0
508.8
508.03
506Rb
6.54
5.4
Red Brown
Darkest Cool Black
509.12
508Nw
506.8
506.03
6.52
5C
2 Black
1 Blue Black
Dark Red Brown
509Av
508.0
508M
506Nw
505.8
Palette
Coolest
6Bv
5.54
Underlying Pigment
4.
505.0
505M 506M
506.56
Warmest
Blended Brown Palette
9W
7.3/4
504.07
Grey Coverage Palette
Coolest
Warm Palette
7W
5.52
9 10 Very Light Extra Light Blonde Blonde
508.01
506.02
504.0
504Nj
6.84
5.3/4
5Bv
8 Light Blonde
508Na
506.01
506Nv
504N 505N 506N 507N 508N 509N 510N
6Mc
5W
Natural Level
1.
7 Medium Blonde
507.12
9.8
6.86
2.
6 Dark Blonde
507Av
9M
8.8
7.83
6.83
6Mr
3.
5 Light Brown
10.88
8M
7.8
6.8
4 Medium Brown
10Mm
8.88
5M 5Mg 5.83
Pure tones that can be used on their own off the scalp or mixed with any shade except the UL’s to create personalised formulas. The shades will add vibrant tones and boost the hair brighter
SR.4
These shades will give full coverage on hair that is more than 50% grey and are pre blended with base and tones. They can be intermixed with everything except the Ultra Blonde series (Grey hair is coloured fully with reflective tones, shine and condition)
Coolest
Mocha Palette
6.64+
SoRed Collection
v
SR.6
Extra Coverage Collection
8.81
6.82
4M
6.62+
6Rc+
SR.62
6.28
6.81
4.82
5.62+
Warmest
6N 6Nw
5.0
5.03/4
4Mv
Coolest
5N 5Nw
4.0
4.03/4
Specialty Collections SoRed
4N 4Nw
4Ma
Warmest
Warmest
3.0
To Neutralise Use
MTRTRYME26
8Cc 7Cg
6.02
3N
Blended Copper Palette
+
8Na
6Nv 2N 2.0
Get a Matrix Bundle for free**
Reflective Palette
Coolest
8.64
4Nj
1
6%
2
(1:1)
1
+ 12%
2
B (1:1)
+ 6%
Step 2: Apply Formula A to midlengths and ends for the last 5–15 minutes, adjusting formula as needed for porosity. Process for a total of 35–45 minutes. OPTION B Step 1: Apply Formula A to new growth only. Process for a total of 35–45 minutes
Step 1: Apply formula to new growth only.
Step 1: Apply Formula A to new growth only.
Step 2: Immediately apply the same formula to mid-lengths and ends. Process for 35 minutes. If ends are porous, apply formula on ends for last 5–15 minutes only.
Step 2: Immediately apply Formula B using next higher % Developer to mid-lengths and ends. Process 35–45 minutes.
Step 1: Apply formula to midlengths and ends. Process for 15 minutes. Step 2: Apply the same formula to new-growth. Process for a total of 50 minutes.
Step 2: Apply Color Sync Formula B to mid-lengths and ends for last 10–20 minutes.
Note: Usage as a highlighter is off-scalp only. Color Booster (1:3:4)
+
+
SORED AS A COLOR BOOSTER Add SoRed to any SoColor.beauty Reflect Collection formula to electrify the colour with intense, fiery red vibrancy. 1 part SoRed shade + 3 parts Reflect or Blended Natural shade + 4 parts required Matrix Cream Developer. Process for a total of 35–45 minutes.
When retouching High Impact Brunettes please refer to Education Materials
Price: £195 +VAT
**Matrix Apron, Matrix Cape, Matrix Straight Tint Brush, Matrix Tint Bowl, Digital Shade Chart, 10 vol, 20 vol, 30 vol + 40 vol developers
CONTACT YOUR MATRIX BDM OR SHOP ONLINE TO PLACE YOUR ORDER WWW.ALANHOWARD.CO.UK UK TECHNICAL HELPLINE: 0161 968 4040(2)
@matrixhaircare
@matrixhaircareuk
*All deals are subject to VAT & availability. Whilst stocks last.
January/February 2023
the partner of choice for hair and beauty professionals
Light Master
Explore our Matrix Lightening education
Classic technique powder lightener Ideal for all hair types
Buy x3
Get x1 free
Price: £54 +VAT CONTACT YOUR MATRIX BDM OR SHOP ONLINE TO PLACE YOUR ORDER WWW.ALANHOWARD.CO.UK UK TECHNICAL HELPLINE: 0161 968 4040(2)
@matrixhaircare
@matrixhaircareuk
*All deals are subject to VAT & availability. Whilst stocks last.