Promotions August ‘10
August Presenter 2012 AW.indd 1
Promotions August 2012
18/07/2012 16:26
SOLD OUT
1
NEW
2 July Presenter 2012 v7.indd 3
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NEW
Did you know‌
Shine is the # 1 reason why women buy haircare products? *
Over 92% of women would like their hair to be: *
3 Shinier 3 More manageable 3 Easier to detangle
3 Softer 3 Less frizzy 3 Less dry
imagine... meeting their needs with the power of nature. *Kantar World Panel (KWP) Usage TOTAL haircare 12 m/e December 2011.
July Presenter 2012 v7.indd 4
3 30/05/2012 16:03
Biolage introduces Nature's Most Precious Essence - Moringa The Moringa Tree is native to Africa, Egypt and India.
Known in Africa as the ‘tree that never dies’, because of its ability to survive the harshest African deserts. Moringa Oil is obtained by pressing the seeds of the Moringa Tree. MORINGA OIL BLEND • Known for its abundant and potent antioxidants. • Shields hair against dulling impurities. • Replenishes dull and lacklustre hair.
imagine...what it can do for your client’s hair. 4 July Presenter 2012 v7.indd 5
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NEW
CLEANSE
CONDITION
MICRO-OIL SHAMPOO
OIL RITUAL MASQUE
250ml, 1000ml
150ml
• A luxurious rich lather cleanses impurities. • A lightweight micro-oil blend nourishes hair leaving it healthy-looking. • Weightless replenishment for smooth, shiny and silky results.
• Restores glossy shine, softness and manageability to stressed strands. • Oil replenishment that silkens hair without silicones. • Detangles and defrizzes with ease.
Paraben-free.
Paraben-free, silicone-free.
5 July Presenter 2012 v7.indd 6
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THiS iS SHiNE REDEFiNED. EXQUISITE WEIGHTLESS NOURISHMENT. iMAGiNE...iNTENSE SOFTNESS WiTHOUT BUiLD-UP.
CARE
iN-SALON
REPLENiSHiNG TREATMENT
DEEP REPLENiSHiNG TREATMENT
92ml
10 x 10ml
• Replenishes, shields and protects against environmental aggressors. • Softens, tames frizz and adds control. • Exquisite shine without build-up.
• Provides the ultimate in-salon deep conditioning treatment. • Use as part of the Exquisite Shine Ritual, as a luxurious hot oil service.
NEW
Exquisite Shine Ritual
imagine...a hot oil ritual offering you exquisite shine. Offer your clients the New Exquisite Shine Ritual.
6 July Presenter 2012 v7.indd 7
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NEW
Our Exquisite launch‌ As seen in the following titles:
Visit www.matrixhaircare.co.uk to discover the secrets of the Exquisite Oil range! Why not join us on Facebook to win free Exquisite Oil samples?
*
5ml Sample (not to scale)
Want to learn more about Exquisite Oil? Watch our new video on YouTube for the latest tips. Join us on Facebook /matrixhaircare *Terms and Conditions apply.
July Presenter 2012 v7.indd 8
Follow us on Twitter /matrixhaircare
Subscribe to our videos /matrixhaircareuk
7 30/05/2012 16:04
Make your salon Exquisite BRAND COMMUNICATION
Exquisite Oil Full Range Display
Replenishing Treatment Hero Display
A1 Exquisite Oil Double Sided Poster
Exquisite Shine Ritual Totem
EDUCATION
Exquisite Shine Ritual Brush & Bowl A2 BioServices Step by Step Poster
Biolage Stylist Handbook 8
July Presenter 2012 v7.indd 9
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NEW
DEAL 1: BUY 6 x NEW Micro-Oil Shampoo 250ml 6 x NEW Oil Ritual Masque 150ml 8 x NEW Replenishing Treatment 92ml 4 x NEW Deep Replenishing Treatment 10x10ml
Total Price: ÂŁ201.70 9 July Presenter 2012 v7.indd 10
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DEAL 1: RECEIVE FREE
*
2x
NEW Micro-Oil Shampoo 1L
1x
NEW Oil Ritual Masque 150ml
1x
1x
Worth: ÂŁ55.11 July Presenter 2012 v7.indd 11
A1 Exquisite Oil Double Sided Poster
1x
Biolage Stylist Handbook
*All deals and stock subject to regional availability. Whilst stocks last.
1 Litre Pump
1x
Replenishing Treatment Hero Display
1x
1x
NEW Replenishing Treatment 92ml
1x
Exquisite Oil Full Range Display
Exquisite Shine Ritual Totem
2x
A2 BioServices Step by Step Poster
1x
Exquisite Shine Ritual Brush & Bowl
10 30/05/2012 16:04
NEW
DEAL 2: BUY 4 x NEW Micro-Oil Shampoo 250ml 4 x NEW Oil Ritual Masque 150ml 4 x NEW Replenishing Treatment 92ml 2 x NEW Deep Replenishing Treatment 10x10ml
Total Price: ÂŁ99.86 11 July Presenter 2012 v7.indd 12
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DEAL 2: RECEIVE FREE
*
1x
1x
NEW Micro-Oil Shampoo 1L
1x
NEW Oil Ritual Masque 150ml
NEW Replenishing Treatment 92ml
1x
1x
Exquisite Oil Full Range Display
1x
A2 BioServices Step by Step Poster
A1 Exquisite Oil Double Sided Poster
Worth: ÂŁ36.78 *All deals and stock subject to regional availability. Whilst stocks last.
July Presenter 2012 v7.indd 13
1 Litre Pump
1x
Replenishing Treatment Hero Display
1x
1x
Exquisite Shine Ritual Totem
1x
Exquisite Shine Ritual Brush & Bowl
12 30/05/2012 16:04
NEW
DEAL 3: BUY
6x
NEW Replenishing Treatment 92ml
Total Price: £48.48
DEAL 3: RECEIVE FREE
*
1x
2x
NEW Replenishing Treatment 92ml
1x
Replenishing Treatment Hero Display
A2 BioServices Step by Step Poster
Worth: £16.16 *All deals and stock subject to regional availability. Whilst stocks last.
July Presenter 2012 v7.indd 14
13 30/05/2012 16:04
NEW CERA-REPAIR RELAUNCH
14 January Sales Presenter v6.indd 3
12/12/2011 15:48
imagine‌giving your salon a unique service difference Everyday, women experience many factors that ultimately damage their hair cuticles.
Heat-styling rituals
over-processed services
Stress & environmental aggressors
imagine a salon service experience to address these client needs.
Introducing NEW Cera-Repair powered by Matrix science and nature’s botanicals.
15 January Sales Presenter v6.indd 4
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imagine…our Cera-Repair treatments just got even better NEW paraben-free formulas contain patented ceramide technology with conditioning emollients.
-free • paraben ye-free ic d †† • synthet kaging • eco-pac
CERAMiDE a natural, pliable, intercellular substance that binds individual cuticles and all 6-10 layers of the cuticle structure together†
+ CoNDiTioNiNg EMolliENTS are softening and smoothing agents used to correct dryness and scaling.
= STRENgTHENED AND CoNDiTioNED HAiR
NEW Cera-Repair gives your clients hair that is even ✓ Stronger ✓ More Resilient ✓ Healthier-looking †A sealed cuticle has important benefits including: • A protected cortex, which prevents split ends • A structurally strong, very shiny, very healthy strand of hair • Hair that is more manageable and less affected by humidity ††PE (polyethylene) tubes, a form of PCR (Post Consumer Recycled ) content.
16 January Sales Presenter v6.indd 5
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The Science of NEW Cera-Repair Customised for every hair type by balancing conditioning vs strengthening* hydrathérapie
for extra conditioning
CoNDiTioNiNg STRENgTHENiNg
fortethérapie
for extra strengthening
CoNDiTioNiNg STRENgTHENiNg
colorcarethérapie
for a balance of both
CoNDiTioNiNg STRENgTHENiNg
* This chart illustrates the relative role of cosmetic conditioning agents and strenthening ceramide in the formulas. It is not intended to be an actual reflection of ingredient levels.
17 January Sales Presenter v6.indd 6
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imagine‌giving your salon a unique service difference Maximise...
Your average service bill
Your professional difference
Your Client loyalty & Service Delight
...by introducing Cera-Repair in your salon
18 January Sales Presenter v6.indd 7
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Introducing The Bioservice
One Service. A bespoke haircare experience. HAiR NEEDS CoNSulTATioN
✓ Identify your client haircare needs ✓ Give an expert, tailor-made advice
2 MiNS
TAKE HoME CoNvERSATioN
bACK WASH/CHAiR
✓ Wash hair and towel dry ✓ Apply one full dose of CeraRepair, section by section, and massage into hair
✓ Once the service is complete, remind the client of the products you used
✓ Leave treatment on hair for up to 5 minutes, then rinse thoroughly. Style as usual
✓ Create a bespoke home care plan for every client
0-5 MiNS
CliENT HoME RouTiNE
1 MiNS
LAUNCH SUPPORT EDUCATION
U N L I M I T E D F R E E E D U C AT I O N
Biolage Thérapies – The Complete Service • Suitable for Biolage users • Educates on the benefits of offering a treatment service in your salon • Shows you how to execute the complete Biolage Thérapies service • Interactive theory sharing format Duration: 3 hours Value: £35 / €50, free to Matrix Biolage stockists 19 January Sales Presenter v6.indd 8
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Maximise The Bioservice In Salon New Reception Display Card
New Service Menu
• Advertise your treatments • Bespoke pricing for your salon • Display in Reception / Waiting area
• Offer detailed treatment information • An opportunity to build in homecare • Display at the Styling Station
New bioService Consultation Card • Offer a bespoke hair care plan • Easy to use • Offer to every client every time
20 January Sales Presenter v6.indd 9
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DEAL 1: BUY 2 x NEW Hydrathérapie Cera-Repair 10x10 ml 2 x NEW Fortethérapie Cera-Repair 10x10 ml 2 x NEW Colorcarethérapie Cera-Repair 10x10 ml 6 x Any Biolage Back Wash
-free • paraben ye-free ic d • synthet g† n i g a k c a p • eco-
Total price: †PE (polyethylene) tubes, a form of PCR (Post Consumer Recycled) content.
21 January Sales Presenter v6.indd 10
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DEAL 1: RECEIVE FREE* 2X
3X
NEW Forte Cera-Repair 10 x 10 ml
Any Biolage Back Wash
1X
2X
50X
Reception Display Card
Service Menus
Consultation Cards
free stock Value: *All deals and stock subject to regional availability. Whilst stock last.
22 January Sales Presenter v6.indd 11
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DEAL 2: BUY 2 x NEW Hydrathérapie Cera-Repair 10x10 ml 1 x NEW Fortethérapie Cera-Repair 10x10 ml 1 x NEW Colorcarethérapie Cera-Repair 10x10 ml
Total price:
DEAL 2: RECEIVE FREE* 1X
1X
25X
NEW Forte Cera-Repair 10 x 10 ml
Service Menu
Consultation Cards
free stock Value: *All deals and stock subject to regional availability. Whilst stock last.
23 January Sales Presenter v6.indd 12
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Limited Edition Supersize Miracles
24 August Presenter 2012 AW.indd 17
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™
Size DOES Matter… SUPERSIZE your savings with Limited Edition professional sized miracles* for your back wash and styling stations.
More blow-dries per bottle = more profit!
LIMITED EDITION
500ml
LIMITED EDITION
250ml LIMITED EDITION
400ml
150ml
Miracle Treat 12™ Lotion Spray
89ml
150ml
Silk Wonder™ Smoothing Oil
Moisture Cure™ 2-Phase Treatment
*Limited Edition Supersize Miracles are available across, Miracle Treat 12™ Lotion Spray, Silk Wonder™ Smoothing Oil and Moisture Cure™ 2-Phase Treatment. Subject to availability. Whilst stocks last. All retail sizes still remain available in the catalogue.
25
August Presenter 2012 AW.indd 18
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Offer Miracle Makeovers in your salon… Sleek Chic
Inspired by Kim Kardashian Hair Type: Frizzy, Coarse Desired Results: Smoothness + Shine Finish with: Silk Wonder™ Smoothing Oil
Vibrant Vixen
Inspired by Florence Welsh
Hair Type: Colour-treated Desired Results: Colour protection + Condition Prep with: Miracle Treat 12™ Lotion Spray
Glistening Goddess Inspired by Pixie Lott
Hair Type: Dry, Fine Desired Results: Softness + Shine Prep with: Moisture Cure™ 2-Phase Treatment
FOR SALES PRESENTER USE ONLY Sources: newstylishfashion.net, clichemag.com, fanpop.com
26 August Presenter 2012 AW.indd 19
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™
SUPERSIZE your savings! Up to
50% saving!*
SUPERSIZE your sales!** BELIEVE IN MIRACLES! Offer testers to encourage clients to experience the instant benefits.
TRY ME
TOTAL LOYALTY! Offer clients a free miracle when they buy any 5 TR products using our new loyalty cards!
*Based on price per ml of Supersize Miracles versus retail sizes. Depends on product purchased. **Offers are at the discretion of the salon manager and not directly linked to this deal. Loyalty cards and tester stickers are subject to availability. Whilst stocks last.
27
August Presenter 2012 AW.indd 20
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™
DEAL 1: BUY* 4X
4X
4X
Miracle Treat 12™ Lotion Spray 500ml
Silk Wonder™ Smoothing Oil 250ml
Moisture Cure™ 2-Phase Treatment 400ml
Total Price: £131.40
DEAL 1: RECEIVE FREE ANY 2 X
ANY 1 X
Total Results Shampoo 1L
Total Results Conditioner 1L
Worth: £27.27 *Subject to availability. Whilst stocks last.
28 August Presenter 2012 AW.indd 21
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™
DEAL 2: BUY* 2X
2X
2X
Miracle Treat 12™ Lotion Spray 500ml
Silk Wonder™ Smoothing Oil 250ml
Moisture Cure™ 2-Phase Treatment 400ml
Total Price: £65.70
DEAL 2: RECEIVE FREE ANY 1 X
Total Results Shampoo 1L
Worth: £8.49 *Subject to availability. Whilst stocks last.
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Total Results Starter Kit Suggested Order
30 August Presenter 2012 AW.indd 23
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™
ONLY
£99 STARTER KIT SUGGESTED ORDER
™
Repair Solve the challenges of fragile, sensitised hair. Cuticle Rebond TechnologyTM, leaves hair feeling stronger*, softer and smoother.. Salon Perfect Results: Revitalised, protected, stronger*, nourished.
Repair Shampoo
Repair Conditioner
Repair Shampoo
Repair Shampoo
Repair Conditioner
Strength PakTM Intensive Treatment
Break FixTM Leave-In Elixir
1 Litre
1 Litre
500ml
300ml
250ml
150ml
195ml
Moisture Shampoo
Moisture Conditioner
Moisture Shampoo
1 Litre
1 Litre
500ml
300ml
250ml
Color Care Shampoo
Color Care Conditioner
Color Care Shampoo
Color Care Shampoo
So Silver Shampoo
1 Litre
1 Litre
500ml
300ml
300ml
Sleek Shampoo
Sleek Conditioner
Sleek Shampoo
Sleek Shampoo
1 Litre
1 Litre
500ml
300ml
250ml
150ml
Amplify Shampoo
Amplify Conditioner
Amplify Shampoo
Amplify Shampoo
Amplify Conditioner
Amplify Hairspray
1 Litre
1 Litre
500ml
300ml
250ml
400ml
3
1
2
MOISTURE Solve the challenges of dry, dull hair. Fiber Gloss TechnologyTM, infuses hair with instant moisture, layer by layer. Salon Perfect Results: Anti-dry, touchable, radiant, replenished.
Moisture Shampoo
3
Moisture Conditioner
1
Moisture Cure™ 2-Phase Treatment 150ml
2
COLOR CARE Solve the challenges of dull, colour-treated hair. Fade Guard TechnologyTM, helps protect against fading and extends the life of colour vibrancy. Salon Perfect Results: Anti-fade, shine, protected, nourished.
3
1
Color Care Conditioner 250ml
1
Color Care Color Care Miracle Treat 12TM Intensive Mask Lotion Spray 150ml
1
89ml
SLEEK Solve the challenges of unruly, frizzy hair. 24HR Smooth Repair TechnologyTM, resists frizz and repairs damage to provide smoothness that lasts 24 hours. Salon Perfect Results: Controlled, defrizzed, moisturised, repaired.
3
Sleek Sleek Sleek Blow Down Iron Smoother Conditioner Leave-in Cream
1
250ml
Sleek Silk WonderTM Smoothing Oil 89ml
1
AMPLIFY Solve the challenges of fine, limp hair. 24HR Full Boost TechnologyTM, adds strength to lift and provides volume that lasts 24 hours. Salon Perfect Results: Volume up, full-bodied, strong, lightweight.
3
1
1
Amplify Foam Wonder BoostTM Root Lifter Volumizer 270ml
250ml
2
*Measured as resistance to brushing after applying Total Results Repair Shampoo, Repair Conditioner / Strength PakTM Intensive Treatment and Break Fix™ Leave-In Elixir versus a non-conditioning shampoo.
31
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Get on the pulse of style 32 July Presenter 2012 v7.indd 22
30/05/2012 16:05
BUY: 6 X Any Design Pulse Products Total Price From:
£30.90
Try any 2 for FREE! Worth up to:
£11.90
33 July Presenter 2012 v7.indd 23
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34
35
SOLD OUT
36 58
37
SOLD OUT
38 60
Give your business a competitive edge! The client trend in consumer tone – on – tone colour is growing*, however… • 2 out of 10 women choose not to colour their hair as they are afraid of damage**. • 3 out of 10 women choose not to colour their hair as they are afraid of commitment†.
Maximise this business opportunity with your technical expertise and our technology
*Source: Nielsen Scantrack, MAT to 15.5.2011 vs. previous MAT **Source: KANTAR Usage panel Sept’ 2010 †Source: TNS World Panel 2009 Usage Care 6 m/e March 2009
39 August Presenter 2012 AW.indd 4
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Have it all with Color Sync!
• Beautiful colour results
• Unlimited creativity more than 60* intermixable shades
• Ammonia-Free formula is gentle on hair
AMMONIA FREE
• Gel : Cream application, easy to use
*Subject to regional availability
40 August Presenter 2012 AW.indd 5
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How does Color Sync Technology work? AMMONIA FREE
Porous hair Weak, Fragile and Dull Even daily shampooing and styling can leave hair damaged. Ceramide Conditioning Complex rebalances porosity to help smooth the way for the colour to process. Color Sync Process unifomly for seamless, even, brilliant looking colour.
Color Sync Activator
Color Sync Extra Coverage Activator
• Use with Color Sync shades • Timing: 10-20 minutes, depending on porosity.
• Use only with Extra Coverage Shades • Timing: 25 minute
I have a lot of clients who are shy when it comes to colour. Color Sync is the perfect colour option for them. The ammoniafree, rich formula is very gentle, whilst also adding shine and gloss to enhance dull looking hair. With a comprehensive range of shimmering shades delivering consistent natural colour results, my clients are always happy. Errol Douglas MBE. Errol Douglas, London 41 August Presenter 2012 AW.indd 6
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Experience the unique versatility of Color Sync*… • Enhances natural colour
Featuring: Color Sync 8MG†
• Adds gloss and shine
Featuring: Color Sync 6BC and 7MM
• Tones pre – lightened hair
Featuring: Color Sync SPV and SPA
• The perfect tool for colour correction
Featuring: Color Sync 3WN, and 5WN†
• Covers up to 75% grey**
Featuring: Color Sync Extra Coverage 6WG, 8WG and 8NM
*Subject to regional availability **Color Sync Extra Coverage Shades deliver up to 75% grey coverage †Please note: these formulas have been used in conjunction with shades from the wider Matrix SOCOLOR.beauty and Colorgraphics2 ranges
42 August Presenter 2012 AW.indd 7
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COMING IN SEPTEMBER imagine… • Electrifying red & copper shades • High-visibility, vivid colours • Lasting colour clarity
NEW
HD5 RED shades by AMMONIA FREE
43 August Presenter 2012 AW.indd 8
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Attract more clients… Color Sync Consultation
Educate your team…
Quick Reference Guide
Colour Sync Quick Reference Guide
U N L I M I T E D F R E E E D U C AT I O N
Understanding Matrix Haircolour • Learn all about Matrix Permanent, Tone-On-Tone & Highlighting colours. • Leave with confidence of how to get great results. Speak to your local Sales Consultant to find your nearest course
44 August Presenter 2012 AW.indd 9
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DEAL 1: BUY* 24 X
Color Sync shades of choice (including Color Sync Extra Coverage shades)
Total Price:
ÂŁ124.56
*Subject to availability.
45 August Presenter 2012 AW.indd 10
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46 *Subject to availability.
Worth: £76.55 1 x Color Sync A2 Quick Reference Guide
*Subject to regional availability Virgin application Apply Color Sync formula to the scalp area. Immediately work formula through the mid-lengths and ends. Process using the timing chart overleaf. MIXING Mix equal parts Color Sync shade with Color Sync Activator (1:1). For Extra Coverage shades use Color Sync Extra Coverage Activator
Retouch application Apply Color Sync formula to the scalp area. Process for half the total time, then work formula through the mid-lengths and ends. Finish processing.
APPLICATION Apply on dry hair.
TIMING 10-20 minutes depending on porosity. 25 minutes for Color Sync Extra Coverage.
JOJOBA OIL Jojoba Oil to help nourish the surface
COLOR SYNC EXTRA COVERAGE
• Ammonia-Free formula is gentle on hair
COLOR SYNC
Quick • Gel : Cream application Reference easy to use Guide
AMMONIA FREE
• Unlimited creativity with more than 60 intermixable shades
HEXAFORCE POLYMER Helps strengthen the inner cortex.
CERAMIDE COMPLEX & CATIONIC POLYMER Help balance porosity for an even surface.
COLOURED HAIR WITH CERA-OIL COMPLEX • Improved surface smoothness. • Reinforces hair structure. • Helps protect the hair fibre, colour after colour
COLOURED HAIR WITHOUT CERA-OIL COMPLEX • The cuticle may be compromised. • The cortex may be weakened. • Hair may appear dull.
• Beautiful colour results
*Color Sync Extra Coverage Shades deliver up to 75% grey coverage †Please note: these formulas have been used in conjunction with shades from the wider Matrix SOCOLOR.beauty and Colorgraphics2 ranges
Color Sync Extra Coverage 6WG, 8WG and 8NM
• Cover up to 75% grey*
Featuring Color Sync 3WN and 5WN†
• Perfect for correcting hair colour
Enhance? Tone? Refresh? Correct? Why compromise? Have it all with Color Sync!*
Featuring Color Sync Sheer Pastel Violet and Ash†
• Tone pre-lightened hair
Featuring Color Sync 6BC and 7MM
• Enhance gloss and shine
Featuring Color Sync 8MG†
• Enhance natural colour
Featuring
Experience the unique versatility of Color Sync… HEALTH & SAFETY INSTRUCTIONS At Matrix our aim is to work in partnership with you to create beautiful hair, all with the safety of you, your staff and all of your clients in mind. We invest in research and development to create the latest in new product innovation. Our products should always be used according to the safety instruction leaflet inside the packs and in our technical guides. Following these instructions, along with the recommended best practice at all times in your salon, will help ensure not only best results but a safer environment for everyone everyday.
1 x NEW Color Sync Shade Chart
Matrix has designed a protocol for Professional Hairdressers only, which will enable you to manage your clients’ colour experience and determine the need to carry out a skin allergy test. Refer to your Professional Safety booklet for more information. The protocol follows a 3-step consultation with your colour client, to accompany the application of a Matrix Colouration. Step 1: Professional Consultation Step 2: How to carry out a skin allergy test Step 3: How to carry out a colour application Please note: If you do not follow the 3-step professional safety protocol A SKIN ALLERGY TEST must be done 48 hours before each application every time. Hair colourants can cause an allergic reaction, which in certain rare cases may be severe for you and your client. To help reduce the risk of an allergic reaction, it is essential to follow these precautions: • Wear suitable disposable gloves during the preparation, application and rinsing of the product. • Do not apply to clients under the age of 16. • DO NOT USE a hair colourant product if: - Your client has previously experienced a reaction to hair colourants. - Your client has a rash on their face or a sensitive, itchy or damaged scalp. • Check for tattoos and permanent make-up - Black Henna Tattoos: Check with your client, if he/she has ever had, even once, a black henna tattoo even a long time ago as he/she may have become allergic without knowing it. Never use this product unless you have done the skin allergy test 48 hours before use. • If your client has had an allergic reaction to any type of skin tattoo including henna or permanent make-up, the risk of allergy may be greater.
Quick Reference Guide
IN EVERY CASE, A SKIN ALLERGY TEST MUST BE DONE 48 HOURS BEFORE EACH APPLICATION OF THIS HAIR COLOURANT, AS AN ALLERGY CAN DEVELOP SUDDENLY. How to carry out a skin allergy test: • Remove any earrings. Using a cotton bud, apply a little of the unmixed colourant product you intend to use behind the ear. Apply sufficient product to cover 1cm2 - 2cm2 (the size of a small coin). Re-apply 2 or 3 times allowing it to dry between each application. Leave for 48 hours without washing, covering or touching. • If during the course of this period you or your client notice any abnormal reactions such as itching, redness or swelling in or around the test area DO NOT APPLY THE COLOURANT. Recommend that your client seeks medical advice before any further colour applications are made. Furthermore, when using technical products and in cases of prolonged exposure to water: • Wear suitable disposable gloves during the preparation, application and rinsing of the product. After application: For technical products, discard any left over mixtures immediately. They cannot be kept or used again. For safe storage and disposal of waste see the COSHH booklet and Matrix product guide. For a copy call customer services on (+44)0800387608(UK) (+33)1800509472(ROI) or contact the Hairdressing & Beauty Suppliers Association on +44 (0) 1707 649 499. When performing highlights using foil, use exclusively ref SOFT ALLOY 8079, 20µm or SOFT ALLOY 1200 18µm. (NORMS: EN573) Procare.
Color Sync QRG 2012 V7.indd 1
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Color Sync Activators 1L (including Color Sync Extra Coverage Activator)
4X
DEAL 1: RECEIVE FREE*
DEAL 2: BUY* 18 X
Color Sync shades of choice (including Color Sync Extra Coverage shades)
Total Price: ÂŁ93.42 *Subject to availability.
47 August Presenter 2012 AW.indd 12
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DEAL 2: RECEIVE FREE* 2X 27/06/2012 16:39
OFT ALLOY 8079, 20µm or ooklet and Matrix product guide. For a copy call 509472(ROI) or contact the Hairdressing & Beauty mediately. They cannot be kept or used again. , application and rinsing of the product. ases of prolonged exposure to water: ice any abnormal reactions such as itching, redness or E COLOURANT. Recommend that your client seeks re made.
Quick Reference Guide
of the unmixed colourant product you intend to use 2cm2 (the size of a small coin). Re-apply 2 or 3 times 8 hours without washing, covering or touching. ONE 48 HOURS BEFORE EACH APPLICATION EVELOP SUDDENLY. skin tattoo including henna or permanent make-up, has ever had, even once, a black henna tattoo even a thout knowing it. Never use this product unless you or damaged scalp. ir colourants. , application and rinsing of the product. in certain rare cases may be severe for you and tion, it is essential to follow these precautions: safety protocol A SKIN ALLERGY TEST must be
Color Sync Activators 1L (including Color Sync Extra Coverage Activator)
ur client, to accompany the application of a Matrix sers only, which will enable you to manage your ry out a skin allergy test. Refer to your Professional ate beautiful hair, all with the safety of you, your staff development to create the latest in new product g to the safety instruction leaflet inside the packs and ng with the recommended best practice at all times in fer environment for everyone everyday.
Experience the un of Color Sync… • Enhance natural colour
• Enhance gloss and shine
Enhance? Tone? Refresh? Correct? Why compromise? Have it all with Color Sync!*
• Tone pre-lightened hair
• Perfect for correcting hair colour
• Cover up to 75% grey*
• Beautiful colour results
*Color Sync Extra Coverage Shades deliver up to 75% grey coverage †Please note: these formulas have been used in conjunction with shades from the wider
COLOURED HAIR WITHOUT CERA-OIL COMPLEX • The cuticle may be compromised. • The cortex may be weakened. • Hair may appear dull.
JOJOBA OIL Jojoba Oil to help nourish the surface
MIXING Mix equal parts Color Sync shade with Color Sync Activator (1:1). For Extra Coverage shades use Color Sync Extra Coverage Activator APPLICATION Apply on dry hair.
*Subject to regional availability
£13.13
*Subject to availability.
48 August Presenter 2012 AW.indd 13
HEXAFOR POLYMER Helps stren inner corte
Virgin application Apply Color Sync formula to the scalp area. Immediately work formula through the mid-lengths and ends. Process using the timing chart overleaf.
1 x Color Sync A2 Quick Reference Guide
Worth:
AMMONIA FREE COLOR SYNC
• Ammonia-Free formula is gentle on hair
Quick • Gel : Cream application Reference easy to use Guide
COLOR SYNC EXTRA COVERAGE
• Unlimited creativity with more than 60 intermixable shades
18/07/2012 16:29
August Presenter 2012 AW.indd 14
18/07/2012 16:30
49 *Subject to availability.
Worth:
£6.65
Color Sync Activators 1L (including Color Sync Extra Coverage Activator)
1 x Color Sync A2 Quick Reference Guide *Subject to regional availability Virgin application Apply Color Sync formula to the scalp area. Immediately work formula through the mid-lengths and ends. Process using the timing chart overleaf. MIXING Mix equal parts Color Sync shade with Color Sync Activator (1:1). For Extra Coverage shades use Color Sync Extra Coverage Activator
Retouch application Apply Color Sync formula to th the total time, then work form and ends. Finish processing.
APPLICATION Apply on dry hair.
TIMING 10-20 minutes depending on p 25 minutes for Color Sync Ext
JOJOBA OIL Jojoba Oil to help nourish the surface
COLOR SYNC EXTRA COVERAGE
• Ammonia-Free formula is gentle on hair
COLOR SYNC
Quick • Gel : Cream application Reference easy to use Guide
AMMONIA FREE
• Unlimited creativity with more than 60 intermixable shades
HEXAFORCE POLYMER Helps strengthen the inner cortex.
CERAMIDE COMPLEX & CATIONIC POLYMER Help balance porosity for an even surface.
COL CER • Imp • Rei • Hel aft
COLOURED HAIR WITHOUT CERA-OIL COMPLEX • The cuticle may be compromised. • The cortex may be weakened. • Hair may appear dull.
• Beautiful colour results
*Color Sync Extra Coverage Shades deliver up to 75% grey coverage †Please note: these formulas have been used in conjunction with shades from the wider Matrix SOCOLOR.beauty and Colorgrap
• Cover up to 75% grey* • Perfect for correcting hair colour
Enhance? Tone? Refresh? Correct? Why compromise? Have it all with Color Sync!*
• Tone pre-lightened hair • Enhance gloss and shine • Enhance natural colour
Experience the unique versa of Color Sync…
1X
INSTRUCTIONS k in partnership with you to create beautiful hair, all with the safety of you, your staff ind. We invest in research and development to create the latest in new product hould always be used according to the safety instruction leaflet inside the packs and llowing these instructions, along with the recommended best practice at all times in re not only best results but a safer environment for everyone everyday. tocol for Professional Hairdressers only, which will enable you to manage your and determine the need to carry out a skin allergy test. Refer to your Professional formation. tep consultation with your colour client, to accompany the application of a Matrix ultation skin allergy test colour application follow the 3-step professional safety protocol A SKIN ALLERGY TEST must be ch application every time.
DEAL 3: RECEIVE FREE*
e an allergic reaction, which in certain rare cases may be severe for you and ce the risk of an allergic reaction, it is essential to follow these precautions: gloves during the preparation, application and rinsing of the product. nder the age of 16. urant product if: ly experienced a reaction to hair colourants. n their face or a sensitive, itchy or damaged scalp. rmanent make-up heck with your client, if he/she has ever had, even once, a black henna tattoo even a e may have become allergic without knowing it. Never use this product unless you rgy test 48 hours before use. allergic reaction to any type of skin tattoo including henna or permanent make-up, e greater.
Quick Reference Guide
ALLERGY TEST MUST BE DONE 48 HOURS BEFORE EACH APPLICATION ANT, AS AN ALLERGY CAN DEVELOP SUDDENLY. llergy test: ing a cotton bud, apply a little of the unmixed colourant product you intend to use fficient product to cover 1cm2 - 2cm2 (the size of a small coin). Re-apply 2 or 3 times n each application. Leave for 48 hours without washing, covering or touching. is period you or your client notice any abnormal reactions such as itching, redness or test area DO NOT APPLY THE COLOURANT. Recommend that your client seeks y further colour applications are made. g technical products and in cases of prolonged exposure to water:
£62.28
gloves during the preparation, application and rinsing of the product. scard any left over mixtures immediately. They cannot be kept or used again. osal of waste see the COSHH booklet and Matrix product guide. For a copy call 4)0800387608(UK) (+33)1800509472(ROI) or contact the Hairdressing & Beauty +44 (0) 1707 649 499. ts using foil, use exclusively ref SOFT ALLOY 8079, 20µm or (NORMS: EN573) Procare.
27/06/2012 16:39
Total Price:
Color Sync shades of choice (including Color Sync Extra Coverage shades)
12 X
DEAL 3: BUY*
t
o
be
Up
12 x
GREAT VALUE
s
Bi
e r 9 0 ml tu
gg
on
BUY
ti 2a pplica
Any mix SOCOLOR.beauty shades of choice including Collection Recommended shades
RECEIVE FREE *
1x
1x
SOCOLOR.beauty Cream Developer 1L (Any)
1 x Passion For Colour Collection A2 Double Sided Banner
Total Price from: ÂŁ71.88 *Subject to availability. Whilst stocks last.
June Presenter 2012 v8.indd 16
29 50 47 14/05/2012 14:07
Highlights are the number one summer accessory! Brighten up hair with beautiful multi-tonal shades! Colorgraphics2 delivers amazing bespoke colour, tone and condition. It has allowed us to reinvent the way we approach colour and offer something unique to our clients. Gary Hooker & Michael young. Hooker & young, North East
Maximise this opportunity with your technical expertise and our bespoke highlighting system‌
Created by Gary Hooker & Michael Young 51 July Presenter 2012 v7.indd 16
30/05/2012 16:04
Use Colorgraphics2 to create fantastic bespoke highlights! Give your clients the best possible highlighting service 3 High speed lightening: Lifts and tones in one simple step. 3D ual-Conditioning: Omega 3 and Provitamin B5 smooth and protect hair during the lightening process. 3 Versatility: Cool or warm precision for personalised results. Choose your celebrity style with one of the 6 fruity pigments*! Celebrity
Pigment
Celebrity
Banana Enhances golden tones.
Strawberry Enhances strawberry/ beige and red tones.
Sienna Miller
Millie Mackintosh Mocha Enhances neutral tones.
Grape Softens gold tones.
Jennifer Lopez
Carey Mulligan Spearmint Softens red tones.
Blueberry Softens copper tones.
Holly Willoughby FOR SALES PRESENTER USE ONLY Images sources: www.fashionfame.com; www.easyhairstyler.com; www.celebrityhaircolorguide.com/hair-color/sienna-miller *Subject to regional availability.
July Presenter 2012 v7.indd 17
Pigment
Claire Danes
52 30/05/2012 16:04
Discover our three hero pigments *
Offer your clients : a personalised service using a combination of pigments to create bespoke highlights
Mocha
Blueberry
Grape
Mocha and grape tone highlights for multi-tonal blondes.
Warm and cool tones for beautiful dimensional blondes.
Mocha
Grape
Warm and lifting tones for shiny, sun-kissed brunettes. *Based on last 12 months Sell Out data. July Presenter 2012 v7.indd 18
Cool and subtle tones for stunning Nordic blondes. 53
30/05/2012 16:05
U N L I M I T E D F R E E E D U C AT I O N
✓ 3 HOURS ✓ FUN
✓ INTERACTIVE ✓ ALL LEVELS
• Suitable for Matrix colour users to learn all about Colorgraphics2. • Learn how to make the most of this unique highlighting system. • Leave knowing how to make more money from Colorgraphics2 • Interactive theory sharing format. Duration: 3 hours Value: £35 / 50, free to Matrix colour users Venue Sheffield Leeds Warrington Stockport Rochdale Bolton Blackburn Wigan Preston
Course Mi:Lights Mi:Lights Mi:Lights Mi:Lights Mi:Lights Mi:Lights Mi:Lights Mi:Lights Mi:Lights
.
Date 15/05/2012 16/05/2012 03/07/2012 31/07/2012 01/08/2012 21/08/2012 05/09/2012 18/09/2012 02/10/2012
Make sure you are providing the perfect highlighting service. Book your place now! 54 July Presenter 2012 v7.indd 19
30/05/2012 16:05
DEAL 1: BUY 3X
Colorgraphics2 Powders 454g
DEAL 1: RECEIVE FREE 1X
Colorgraphics2 Powders 454g
Worth:
ÂŁ20.95
*Subject to availability. Whilst stocks last.
55 40 May Presenter 2012 v8.indd 38
12/04/2012 10:31
DEAL 2: BUY 6X
Colorgraphics2 Pigments and/or Promoters
DEAL 2: RECEIVE FREE 1X
Colorgraphics2 Pigment or Promoter
Worth:
ÂŁ11.25
*Subject to availability. Whilst stocks last.
56 41 May Presenter 2012 v8.indd 39
12/04/2012 10:31
PRIZMS
57 August Presenter 2012 AW.indd 15
18/07/2012 16:30
BUY *:
Experience intense shine and colour brilliance with Prizms.PLUS hypershine conditioning gloss
2X
GLASS FINISH SERVICE Beautiful, reflective shine and condition for up to 12 shampoos Featuring Prizms.PLUS Clear.
Prizms.PLUS Clear Backbar Size**
Total Price: £45.72
RECEIVE FREE:
1 x Prizms.PLUS Clear Backbar Size**
1 x Pump
Worth: £25.11 Total Price: *Subject to availability. Whilst stocks last. **actual size 946ml
August Presenter 2012 AW.indd 16
58 18/07/2012 16:30
59
60
61
62
EverydayLow Prices... V-LIGHT BENEFITS:
V-Light
£9.97
• Up to 7 levels of lift • Average of 11 applications per tub • On and off scalp diversity • Conditioning Panthenol protects the hair through lightening • Easy mixing and smooth spreading
per 500g tub
250
SHEETS
Opti Collection - Full range
£2.97
Opti.curl (firm curls) 1 application Ester-free formula that adapts to differences in hair porosity. Delivers springier, firmer curls for normal, resistant and colourtreated hair (up to 20 volume).
Vavoom Hairspray Amazing Value!
each
All Vavoom products
£3.97
The modern, salon styling and finishing line for instant high glam styles. Mix and match any products in the collection for endless styling possibilities.
63
each
64
Product Collection Web Brochure.pdf 1
31/07/2012 15:22
65
Product Collection Web Brochure.pdf 2
31/07/2012 15:22
66
Product Collection Web Brochure.pdf 3
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67
Product Collection Web Brochure.pdf 4
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68
Product Collection Web Brochure.pdf 5
31/07/2012 15:22
69
Product Collection Web Brochure.pdf 6
31/07/2012 15:22
70
Product Collection Web Brochure.pdf 7
31/07/2012 15:22
71
Product Collection Web Brochure.pdf 8
31/07/2012 15:22
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