Matrix Promotions - August 2013 by Alan Howard

MATRIX: EMPOWERING YOU TO IMAGINE SUCCESS.

SALES PRESENTER AUGUST 2013

MATRIXHAIRCARE

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MATRIXHAIRCARE

MATRIXHAIRCAREUK

05/07/2013 12:13

SUMMER COLOUR PROMOTIONS AUGUST 2013

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BLONDES ARE YOUR MOST LOYAL CLIENTS CREATE VERSATILE BLONDES USING THE EXTENSIVE COLOUR PORTFOLIO FROM MATRIX:

AMMONIA-FREE, ODOURLESS PERMANENT HAIR COLOUR WITH ODS2 TECHNOLOGY.

TONE-ON-TONE, AMMONIA-FREE COLOUR. SEAMLESS. EVEN. BRILLIANT.

REVEAL CLEAR, DAZZLING, ULTRA LIGHT TONES WITH AMAZING PRECISION AND GREAT CONDITION.

HIGH-SPEED LIGHTENING AND DUAL CONDITIONING IN ONE SIMPLE STEP.

PERMANENT COLOUR. NON-STOP CONDITIONING: WITH THE BRILLIANCE OF CERA-OIL.

HAVE YOU TRIED ALL OF THE MATRIX BLONDE PRODUCTS? For more information about the blonde portfolio, visit www.matrixhaircare.co.uk

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TONE UP FOR SUMMER! WITH COLORINSIDER, SOCOLOR.BEAUTY & COLOR SYNC

Blondes need to be extra vigilant when it comes to protecting colour

In summer, it’s even more important to look after blonde and highlight clients due to the sun exposure they are likely to have

Offering toning services can: • increase average spend in salon • encourage clients to come back between their regular services

Clients aren’t always aware of the different toning services available & won’t necessarily ask for these services

• show your professional expertise!

Sources: PINTEREST- June 2014

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TONE UP FOR SUMMER!

BENEFITS OF TONING WITH COLORINSIDER, SOCOLOR.BEAUTY & COLOR SYNC TONE DOWN BRASSINESS AND HARMONISE TONES IN THE HAIR

COOL TONERS ARE GENERALLY BETTER, ESPECIALLY AFTER BLEACHING OR HIGHLIGHTING THE HAIR

ENHANCE CERTAIN TONES OR NEUTRALISE UNWANTED TONES

LOTS OF SHADES TO HELP BRIGHTEN AND RESTORE COLOUR!

GENTLER WAY TO DEPOSIT PIGMENT

OUR RECOMMENDED SHADES ARE:

10N

10A

10V

10P

10WN

10N

10P

10Av

10Nw

10A

10V

10M

10MM

10G

10CG

SPA

10Mm

10G

11N

11A

10M

10N

CLEAR

DON’T FORGET THE POWER OF CLEAR!

11AA

11G

SPV

SPN

SPM

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E! ! RIC LTS T P SU EA RE GR EAT GR

TONE UP FOR SUMMER! IMAGINE...OUR MOST POWERFUL HIGH SPEED LIGHTENER 500g Pouch

POWERFUL: Light boosting technology with up to 8 levels of lift.

STAR PRODUCT

FAST: New light boosting actives release oxygen faster to lighten at a quick, yet controlled pace.

CONDITIONING: Respects the hair fibre thanks to the conditioning Panthenol.

FREE LIGHT MASTER SCOOP* 15g Scoop for up to 33 applications per pouch**

“Light Master is Matrix’s next generation in hair lightening. This amazing bleach is ‘scalp-friendly’, fast and leaves the hair in great condition. The result is crystal clear, dazzling blondes.” Terry Longden, Gayter Hairdresser, Manchester *When you purchase New Light Master bleach. Maximum 2 scoops per salon. **Based on one 15g scoop per average half head application of highlights.

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TONE UP FOR SUMMER! This month is the ideal time to shout about the multiple services you offer in salon and encourage your clients to ‘tone up’ during summer. Check out the August Magazine for a special pull-out feature about essential in-salon services including NEW toning service ideas! Es

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August Presenter v5.indd 9

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TONE UP FOR SUMMER!

ARE YOU PROVIDING THE PERFECT BLONDE SERVICE FOR YOUR CLIENTS? BOOK YOUR PLACES TODAY TO FIND OUT MORE! STAGE 2 EXPERIENCED

STAGE 0 PRODUCT KNOWLEDGE & EXPLORATION

SEASONAL TREND TECHNIQUES

UNDERSTANDING BLONDES

Learn the key principles of how to create your own quick in salon techniques and how minimal effort can give maximum impact. Plan and design with new knowledge your own unique technique and share it with the rest of the creative hairdressers attending this course. Course Timings: Register 09:45am – Finish 5:00pm approx Day Overview: A.M. - Theory and Activity morning workshop P.M. - Colour application workshop Take away: Matrix Handbook with your course notes, Tuition Head, Diploma

• Suitable for Matrix colour users to learn how to create clear, stunning blondes • Learn specific challenges unique to blondes, and how to overcome them • Leave with confidence of how to get perfect blonde results every time • Interactive theory sharing format • Duration: 3 hours

Date:

Venue:

Cost:

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CONCEPT SALON PROMOTION 144 X

BUY

COLORINSIDER, SOCOLOR.BEAUTY AND/OR COLOR SYNC SHADES (ANY MIX)

RECEIVE FREE 4X

LOVE OUR COLOUR BUT NOT YET TRIED

LIGHT MASTER

LIGHT MASTER SCOOP

MATRIX CREAM DEVELOPERS (ANY) AND/OR COLORINISDER OIL-CREAM DEVELOPERS (ANY)

SOCOLOR.beauty 8P

VisiColor Pack (Small)

MATRIX BRANDED TINT STAND

WORTH:

253.97

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TONER SALON PROMOTION READY TO TONE UP FOR THE SUMMER?

12 X

BUY

MAKE SURE YOU HAVE ALL THE PRODUCTS YOU NEED TO PROVIDE THE BEST TONING SERVICES!

COLORINSIDER, SOCOLOR.BEAUTY AND/OR COLOR SYNC TONING SHADES (ALL BASE LEVEL 10, 11 SERIES, SHEER PASTELS & CLEAR)

RECEIVE FREE 1X

LIGHT MASTER

LIGHT MASTER SCOOP

MATRIX CREAM DEVELOPER (ANY) AND/OR COLORINISDER OIL-CREAM DEVELOPER (ANY)

WORTH: 17.27

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BEST AFFORDABLE DEALS AUGUST 2013

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86%

OF WOMEN CONSIDER THE BACK WASH TO BE THE MOST ENJOYABLE MOMENT OF THEIR SALON EXPERIENCE* DO YOUR CLIENTS LOVE THEIR BACK WASH EXPERIENCE? 3 TOP TIPS TO MAKE YOUR BACK WASH EXTRA SPECIAL: • Why not offer a complementary head massage? • Music! What music is playing? Is it relaxing for the client? • Use the right products! Use Matrix!

3 GREAT REASONS TO USE MATRIX AT YOUR BACK WASH: • Drive your Retail Sales • Amazing technologies and results • Affordable

DISCOVER OUR NEW BACK WASH OFFERS…..

*Source: TNS study on Women and hairstylists in four countries 2012/data client Wave panel UK 2012

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Why not try offering your clients a gorgeous gloss finish service? • Beautiful, reﬂective shine and condition. • Lasts for up to 12 shampoos.

R HE SH OT A E! AN CKW URIT BA VO FA

EXPERIENCE INTENSE SHINE AND COLOUR BRILLIANCE WITH PRIZMS.PLUS HYPERSHINE CONDITIONING COLOUR GLOSS

BUY

2 X PRIZMS.PLUS CLEAR BACKBAR (946ML)

TOTAL PRICE:

RECEIVE FREE

1 X PRIZMS.PLUS CLEAR BACKBAR (946ML) + 1 X PRIZMS.PLUS (1L) PUMP

SALON

MUST HAVE!

WORTH:

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NEW COLOUR COLLECTION COMING SOON!

INSPIRED BY WOOD. ROOTED IN FASHION. STAY AHEAD OF THE TREND WITH THE LATEST COLOUR COLLECTION FROM MATRIX.

DISCOVER MORE NEXT MONTH...

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BIOLAGE JULY 2013

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OUR HERITAGE

A BRAND INSPIRED BY NATURE, ENHANCED BY SCIENCE

Blending natural ingredients with scientific expertise to create gentle, high-performing formulas

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A HUGE OPPORTUNITY FOR YOUR SALON... PROBLEM

CONSEQUENCE

85%

60%

of hair is

of women have

COMPOSED OF KERATIN

CHEMICALLYPROCESSED HAIR

CHEMICAL SERVICES (strengthening, relaxing, colouring...)

SOLUTION

PROTEIN AND MOISTURE DEPLETION

KERATIN AND MOISTURE REPLENISHMENT

*Source: Health & Beauty EU 2007; Haircolor Incidence Survey 2010 30

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NEW advanced

keratindose HAIR FEELS UP TO

90%

SMOOTHER* AND MORE CONDITIONED New Advanced Formulas: Pro-Keratin + Silk extract NO PARABENS NO SULPHATES

*Smoothing test. Keratindose shampoo, conditioner and renewal spray vs. a classic shampoo

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NEW advanced

keratindose

NEW ADVANCED FORMULA

BIOLAGE ADVANCED COMBINES NATURE & MOLECULAR SCIENCE

nature

SILK

molecular science

PRO-KERATIN

SILK IS THE STRONGEST NATURAL FIBER Replenishes inner moisture Prevents dehydration

AN INNOVATIVE MOLECULE Restores degraded areas Shields against damage

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NEW advanced

keratindose

A CONTINOUS DOSE OF KERATIN IN-SALON AND AT HOME IN-SALON EXCLUSIVE

CLEANSE

CONDITION

CARE

TREATMENT

Keratindose Shampoo

Keratindose Conditioner

Pro-Keratin Renewal Spray

Pro-Keratin Concentrate

Gently cleanses. Restores.

Nourishes and helps prevent damage. Keeps hair silky and managable.

Provides silkiness, shine and manageability. Tames frizzy hair.

Reinforces the protein in depleted areas. Helps to fight frizz.

250ml, 1L 250ml RRP £9.50

250ml, 1L 250ml RRP £10.50

200ml RRP £14.25

10x10ml

PARABEN & SULPHATE FREE

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NEW advanced

keratindose

AN EXCLUSIVELY PROFESSIONAL SERVICE STEP-BY-STEP GUIDE

STEP 1

STEP 2

STEP 3

STEP 4

CLEANSE

PRO-KERATIN CONCENTRATE + BALANCING MASSAGE

MOISTURIZING CONDITIONER

HEAT LOCK

Keratindose Shampoo Shampoo hair. Towel-dry and section the hair into four quadrants.

Pro-Keratin Concentrate Apply Pro-Keratin Concentrate starting from the most sensitised areas and massage. Enhance this service by adding a hot towel wrap. Leave in for 5-15 mins.

Keratindose Conditioner Rinse and apply Keratindose Conditioner or layer Keratindose Conditioner, and massage. Rinse thoroughly and gently towel-dry.

Pro-Keratin Renewal Spray Apply Pro-Keratin Renewal Spray on to damp hair. Blow-dry to give hair strength and shine.

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YOUR ADVANCED ANSWER

NEW

FOR CLIENTS WITH SPECIFIC NEEDS

KEY ACTION

fiberstrong

keratindose

advanced

Restore

Resurface

Chemically-treated hair

Weak, fragile hair

HAIR PROBLEM

Depletion of protein and moisture

Gaps in the cuticle

BENEFIT

Restores protein and moisture balance

Strengthens hair on surface

HAIR TARGET

BOTANICAL + TECHNOLOGY

Bamboo + Intra-Cylaneâ&#x201E;˘

Silk + Pro-Keratin

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PRODUCT RANGES

ADVANCED

CATEGORY SOLVE

Speciﬁc hair and scalp issues for damaged hair

CORE

SPECIALTY Dull hair in need of shine, nourishment and protection

Core hair issues

NATURE’S INGENIUS SECRET

BOTANICAL INGREDIENTS BOTANICAL INGREDIENTS

BIO SCIENCE

PURE OILS

+ MOLECULAR SCIENCE

HYDRA

ALOE VERA

COLOR

ORCHID

MORINGA OIL

PRODUCT RANGE

SMOOTH

CAMELLIA

VOLUME

SOY

EXQUISITE OIL

MONOI OIL TAMANU OIL

NEW FIBERSTRONG

Intra-Cylane + Bamboo

NEW KERATINDOSE

Pro-Kertain + Silk

July Presenter v8.indd 11

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NEW

REVITALIZE YOUR SALON

advanced

keratindose NEW advanced

keratindose

NEW RESTORING SERVICE!

INDULGE YOUR DAMAGED, CHEMICALLY-TREATED HAIR TODAY!

For hair that feels up to smoother* and more conditioned

90%

ASK YOUR STYLIST FOR MORE INFORMATION *Smoothing test. Keratindose shampoo, conditioner and renewal spray vs. a classic shampoo

MIRROR STICKER

NEW

advanced

keratindose

DAMAGED, CHEMICALLY-TREATED HAIR? ADVANCED FORMULA: PRO-KERATIN + SILK EXTRACT

DISCOVE

R HAIRC

IONE OVATENC For hair that feels up to SCI ARE INN ED BY

smoother* and more conditioned

ANC

90%

ASK YOUR STYLIST FOR MORE INFORMATION

OW MORE? s at NT TO KN innovation LAGE? WA haircare luxurious olage LOVE BIO of our e more co.uk/bi ok

on Facebo Join us .com cebook www.fa aircare /matrixh

RE RECOM

Hydra-Seal Softening Mist

Deep Smoothing Leave-In Cream

13/05/2013 17:18

Full-Lift Volumizing Mousse

In need of reinforcement reinforcement, protection and softness softness.

In need of moisture, smoothness and softness

NS MENDATIO e Pric

Product

Fiberstrong Shampoo

Fiberstrong Conditioner

Fiberstrong Masque

Keratindose Shampoo

Keratindose Conditioner

Pro-Keratin Renewal Spray

Micro-Oil Shampoo

Oil Ritual Masque

Intra-Cylane™ Fortifying Cream

Chemically-Treated

Dull In need of shine,, nourishment and frizz control.

Strengthening Treatment

Protective Treatment

Softening Treatment

specialty category

MY HAIRCA

Daily Leave-In Tonic

Weak, Fragile

videos be to our om Subscri utube.c k www.yo aircareu /matrixh

us on Twitter Follow itter.com www.tw aircare /matrixh

Detangling Solution

advanced category

Experienc rixhaircare. www.mat

BIOLAGE COLORCARETHÉRAPIE SHAMPOO WAS VOTED BEST COLOUR CARE SHAMPOO BY HAIR MAGAZINE READERS. Color Care Shine Shake

core category

BIOLAGE

, ENH nd our NATURE t to exte ED BY we wan ronment. t INSPIR envi future, g to poin to the care for the My hair is: My hair needs: My hairdresser recommends: ahead ways ufacturin ter Looking hair, to grea aging, man looking for lly Colour-treated care for ulas to packare continua ainable. In need of prolonged sust , we Enriched with Orchid extract + UV Complex. From form depth, tone and shine. d more Helps to preserve the depth, tone and shine of materials , we take of sale make our bran colour-treated hair. formulasraw material Color Care Color Care Color Care to help ts, our new Shampoo Conditioner Bloom Mask ent of of ingredien ns, to lopm optio ce deve ct choi cing Dry, Damaged e sour ms and impa ✓ In theaccount the fair trad yste In need of moisture, into Infused with extracts of Aloe Vera + Passion Fruit. ty and affect ecos abili nourishment and softness. Leaves hair feeling nourished, moisturised and trace how they incredibly soft. assess ity. Hydrating Conditioning Aqua-Immersion Shampoo Balm Crème Masque ucts are biodivers *Smoothing test. Keratindose shampoo, conditioner and renewal spray vs. a classic shampoo our prod 55% of is used Unruly, Frizzy e than aging ✓ Mor ben free*. In need of frizz control, )** pack (PCR para smoothness and *. cled † er recy ge products shine. ers ) Ultra Control Deep Deep Smoothing Deep Smoothing Biola -consum g post Smoothing Masque Shampoo Conditioner ✓ Post least 35% of (excludin in at materials recycled t of sale 100% Fine, Flat our poin tured from In need of volume, ✓ All ufac te. body and shine.. are man sumer was Keratindose Mirror Stickers a4 Port v7.indd 1 Full-Lift Volumizing Full-Lift Volumizing Full-Lift Spray-In post-con Shampoo Conditioner Volumizer advanced category

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† Brushing test. Fiberstrong shampoo, masque and intra-cylane leave-in cream vs classic shampoo on bleached hair. *Smoothing test. Keratindose shampoo, conditioner and renewal spray vs. a classic shampoo **A LL PRODUCTS SUBJECT TO REGIONAL AVAILABILITY

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keratindose HAIR FEELS UP TO

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SMOOTHER* AND MORE CONDITIONED

WEAK, FRAGILE HAIR?

advanced

NEW

keratindose

advanced

fiberstrong FOR HAIR THAT FEELS UP TO

FOR HAIR THAT FEELS UP TO

90%

New Advanced Formulas: Pro-Keratin + Silk extract

NEW

DAMAGED CHEMICALLY-TREATED HAIR?

SMOOTHER* AND MORE CONDITIONED

MORE RESISTANT TO BREAKAGE

†

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PARABEN-FREE SULPHATE-FREE

Ask your stylist to try our NEW Biolage Advanced ranges! *Smoothing test. Keratindose shampoo, conditioner and renewal spray vs. a classic shampoo

www.matrixhaircare.co.uk/biolage Keratindose A1 Poster v6.indd 1

*Smoothing test. Keratindose shampoo, conditioner and renewal spray vs. a classic shampoo †Measured as resistance to brushing after using Shampoo + Conditioner + Leave-In Cream vs a non-conditioning shampoo (on bleached hair) **Excludes Fiberstrong Masque.

15/04/2013 10:12

A1 WINDOW POSTER

Keratine-Fiber A4 Showcard v5.indd 1

COUNTER TOP DISPLAY

SHOW CARD

15/05/2013 12:29

July Presenter v8.indd 12

05/06/2013 12:29

ADVANCED SALON PROMOTION BUY 6X

NEW

advanced

keratindose

fiberstrong

RECEIVE FREE 6X

Pro-Keratin Renewal Spray 200ml

Keratindose Shampoo 1000ml

Keratindose Conditioner 1000ml

Fiberstrong Counter Top Display Unit

Pumps 1L

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25 X

advanced

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NEW kerat RESTORING indos SERVICE! e NEW REST ORIN 90% G SERV ICE! ASK YOUR STYLIST

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15/05/2013 12:29

Keratindose A1 Poster v6.indd 1

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Color Care Shine Shake TM

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Conditioning Balm

Aqua-Immersion Crème Masque

Detangling Solution

Deep Smoothing Conditioner

Ultra Control Deep Smoothing Masque

Deep Smoothing Leave-In Cream

Daily Leave-In Tonic

Hydra-Seal Softening Mist

WEAK, FRAGILE HAIR? WEAK, FRAGILE HAIR? ADVANCED FORMULA: INTRA-CYLANE + BAMBOO EXTRACT ™

Full-Lift Volumizing Conditioner

Full-Lift Spray-In Volumizer

Full-Lift Volumizing Mousse

Fiberstrong Conditioner

Fiberstrong Masque

Intra-Cylane™ Fortifying Cream

Keratindose Conditioner

Pro-Keratin Renewal Spray

ADVANCED FORMULA: INTRA-CYLANE + BAMBOO EXTRACT ™

protection

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07/05/2013 15:18

16/04/2013

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11/02/2013 15:06

Firestrong Mirror Stickers a4 Port v6.indd 1

11/02/2013 15:06

Mirror Stickers

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*Smoothing test. Keratindose shampoo, conditioner and renewal spray vs. a classic shampoo

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advanced category

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core category

Pro-Keratin Concentrate 10x10ml

Pro-Keratin Renewal Spray 200ml

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specialty category

HAIR FEELS UP TO

Keratindose Shampoo 250ml

Client Leaflets

16X

13 17:18

2X 18 X Biolage Shelf Inserts

Fiberstrong Shampoo 250ml

Fiberstrong Conditioner 250ml Fiberstrong Masque 150ml

Intra-CylaneTM Fortifying Cream 200ml

50X

Intra-CylaneTM Concentrate 10x10ml Fiberstrong Shampoo 1000ml

TOTAL PRICE:

309.44

*Subject to regional availability. While stocks last.

July Presenter v8.indd 13

WORTH:

Fiberstrong Conditioner 1000ml

88.82

Pumps 1L

Intra-CylaneTM Fortifying Cream 200ml

Fiberstrong Shampoo & Conditioner Duo Packet 10ml

Biolage Client Leaflets

05/06/2013 12:29

NEW

CONCEPT SALON PROMOTION BUY

advanced

keratindose

RECEIVE FREE 6X

Pro-Keratin Renewal Spray 200ml

Keratindose Shampoo 1000ml

Keratindose Conditioner 1000ml

Pumps 1L

NEW

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advanced

NEW

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advanced

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SMOOTHER* AND MORE CONDITIONED

MORE RESISTANT TO BREAKAGE

90%

PARABEN-FREE**

www.matrixhaircare.co.uk/biolage

New Advanced Formulas: Pro-Keratin + Silk extract

ADVANC ED 15/05/2013 12:29

Keratindose A1 Poster v6.indd 1

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on Facebook Join us ok.com www.facebo re /matrixhairca

us on Twitter Follow com www.twitter. re /matrixhairca

videos to our Subscribe e.com www.youtub reuk /matrixhairca

STYL RE IN IST FORM

90%

N OVATIO RE INN CE RCA BY SCIEN NCED

My hairdresser recommends: BIOLAGE COLORCARETHÉRAPIE SHAMPOO WAS VOTED BEST COLOUR CARE SHAMPOO BY HAIR MAGAZINE READERS. Color Care Conditioner

Color Care Bloom Mask TM

Color Care Shine Shake TM

Conditioning Balm

Aqua-Immersion Crème Masque

Detangling Solution

Deep Smoothing Conditioner

Ultra Control Deep Smoothing Masque

Deep Smoothing Leave-In Cream

Full-Lift Volumizing Conditioner

Full-Lift Spray-In Volumizer

Full-Lift Volumizing Mousse

Fiberstrong Conditioner

Fiberstrong Masque

Intra-Cylane™ Fortifying Cream

Keratindose Conditioner

Pro-Keratin Renewal Spray

Daily Leave-In Tonic

protection

In need of smoothness

t Produc

Dull

In need of frizz control

Oil Ritual Masque

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**ALL PRODUCTSSUBJECTTO REGIONAL

Exquisite OIL Leaflet UK v8.indd 4-6

-KERAT

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07/05/2013 15:18

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shamp

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/2013

13/05/2013 17:18

Client Leaflets

17:18

42.22

July Presenter v8.indd 13

05/06/2013 12:29

NEW

PREMIER SALON PROMOTION BUY

advanced

keratindose

RECEIVE FREE 3X

1X 1X

Keratindose Shampoo 1000ml

Pro-Keratin Renewal Spray 200ml

25 X

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us on Twitter Follow com www.twitter. re /matrixhairca

videos to our Subscribe e.com www.youtub reuk /matrixhairca

My hairdresser recommends:

NCED

BIOLAGE COLORCARETHÉRAPIE SHAMPOO WAS VOTED BEST COLOUR CARE SHAMPOO BY HAIR MAGAZINE READERS. Color Care Conditioner

Color Care Shine Shake TM

Aqua-Immersion Crème Masque

Detangling Solution

Ultra Control Deep Smoothing Masque

Deep Smoothing Leave-In Cream

Full-Lift Volumizing Conditioner

Full-Lift Spray-In Volumizer

Full-Lift Volumizing Mousse

Fiberstrong Conditioner

Fiberstrong Masque

Intra-Cylane™ Fortifying Cream

Keratindose Conditioner

Pro-Keratin Renewal Spray

Dull

In need of frizz control

Personalised replenishment for our most exquisite shine. Enriched with a blend of oils to leave hair feeling Micro-Oil replenished and looking beautifully shiny.

Shampoo

Oil Ritual Masque

Strengthening Treatment

Protective Treatment

Exquisite OIL Leaflet UK v8.indd 4-6

*Smoothing test. Keratindose shampoo, conditioner and renewal spray vs. a classic shampoo

Equisite

55.05

WORTH:

packaging

is made

from up

to 70%

PCR.

Softening Treatment

07/05/2013 15:18

16/04/2013

10:43

15/04/2013 10:12

Poster

TOTAL PRICE:

Hydra-Seal Softening Mist

**ALL PRODUCTSSUBJECTTO REGIONAL

manufactured paper uncoatedconsumer waste. on white post Printed recycled print. from 100% going to

Keratindose A1 Poster v6.indd 1

Daily Leave-In Tonic

specialty category

on Facebook Join us ok.com www.facebo re /matrixhairca

t Produc

Color Care Bloom Mask

Conditioning Balm

Deep Smoothing Conditioner

protection

In need of smoothness

TIONS MMENDA Price CARE RECO MY HAIR

New Advanced Formulas: Pro-Keratin + Silk extract

TION INNOVA RCAREBY SCIENCE

ENHA our NATURE, to extend depth, tone ED BY ment. we want INSPIR environ future, to the care for the cturing to point ways g ahead Lookin hair, to greater ing, manufalooking for ally s to packag care for able. are continu ls, we From formula more sustain materia In need of s, we take l of sale make our brand formula materia to help our new ents, raw to ment of ingredi options, develop choice of g sourcin ✓ In theaccount the and impact fair tradeecosystems into ility and traceab how they affect In need of assess rsity. smoothness ts are biodive produc shine. of our is used than 55% kaging c a ✓ More n free*. p * * ) parabe d (PCR ts*. ecycle Fine, Flat umer r Biolage produc s†) t-cons poster In need of ✓ Pos least 35% of cluding als (ex body and d in at materi e l recycle a s f 100% int o our po ctured from ✓ All r waste. are manufa nsume post-co In need of

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THE FUT

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specialty category

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core category

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OIL Leaflet

UK v8.indd

1-3

Client Leaflets

17.86

July Presenter v8.indd 14

05/06/2013 12:30

SUMMER HIGHLIGHTS WITH JULY 2013

July Presenter v8.indd 15

05/06/2013 12:30

HIGHLIGHTS ARE BIG BUSINESS IN SALON!*

SUMMER HIGHLIGHTS WITH Clients want bespoke highlights that are

Highligh ts

tailor-made

Profe ssiona l

just for them.

highl i popu ght ser vic lar d uring es ar e in summ cr easi ngly er.

ar e one o colouri f the bigges t ng ser v ices in salon.

Kim Cattrall

Madonna

Clients trust your opinion loyal

Clients who are 55+ are core salon users and

Blonde clients are and the most frequent visitors to salon for colour.

Michelle Pfeiffer

and will be more inclined to adapt their look if the suggestion comes from you.

blonde is key to them.

FOR SALES PRESENTER USE ONLY Sources: http://www.independent.co.uk/arts-entertainment/theatre-dance http://www.biography.com/people/michelle-pfeiffer-9439133 http://susanib06.blogspot.co.uk/2013/03 *Kantar World Panel 2012

July Presenter v8.indd 16

05/06/2013 12:30

BOOST YOUR HIGHLIGHTING SERVICES

THIS SUMMER WITH

TAKES THE FEAR OUT OF AN UNPREDICTABLE, PRE-LIGHTENED RESULT!

Grape Pigment 118ml

Spearmint Pigment 118ml

To control gold or yellow undertones

Blueberry Pigment 118ml

To subdue red undertones

To subdue orange undertones

Mocha Pigment 118ml Enhances hairâ&#x20AC;&#x2122;s natural tones

CONTROLS THE LIFT AND THE RESULT

IS GENTLE ON THE HAIR AND GIVES GREAT CONDITION & SHINE!

Promoter 8 946ml

Promoter 22 946ml

Lightening Powder 454g

Provides 1-4 levels of lift

Provides 3-6 levels of lift

De-dusted formula ensures easy application and mixes into a perfect creamy consistency that stays moist on the hair.

ALLOWS YOU TO CREATE BESPOKE SERVICES TO SUIT CLIENTS PERFECTLY!

July Presenter v8.indd 17

05/06/2013 12:30

CONCEPT SALON PROMOTION BUY

RECEIVE FREE 1X

Colorgraphics2 Powder 454g Colorgraphics2 Pigments 118ml and/or Promoters 946ml (any mix)

Colorgraphics2 Pigments 118ml and/or Promoters 946ml (any mix)

beBLONDE A2 Double Sided Banner

TOTAL PRICE:

65.99

WORTH:

beBLONDE Technical Guide

22.50

July Presenter v8.indd 18

05/06/2013 12:30

DEAL 3

DEAL 2 BUY

BUY

Colorgraphics2 Powders 454g

TOTAL PRICE:

Colorgraphics2 Pigments 118ml (any mix)

62.97

RECEIVE FREE

TOTAL PRICE:

45.00

RECEIVE FREE

Colorgraphics2 Powder 454g

WORTH:

Colorgraphics2 Pigment 118ml (any)

22.99

WORTH:

11.25

July Presenter v8.indd 19

05/06/2013 12:31

SO SILVER

JULY 2013

July Presenter v8.indd 20

05/06/2013 12:31

DEAL 1

KEEP COOL THIS SUMMER

BUY

WITH TOTAL RESULTS

12 X

SO SILVER

COOLS DOWN ANY SHADE

WARM

COOL TOTAL PRICE:

#1 SELLING PRODUCT IN TOTAL RESULTS*

58.68

RECEIVE FREE

So Silver Shampoo 300ml

NEUTRALISES BRASSY WARMTH IN ANY SHADE ILLUMINATES HIGHLIGHTS FOR SALES PRESENTER USE ONLY Sources: jandacelebrity.blogspot.co.uk beautyheaven.com.au, posh24.com, wondrouspics.com, stylelist.com *Based on national sell out of 300ml to salons March 2012-March 2013.

July Presenter v8.indd 21

WORTH:

23.00

So Silver Shampoo 1 litre

05/06/2013 12:31

KEEP COOL THIS SUMMER

DEAL 2 BUY

WITH TOTAL RESULTS

SO SILVER

COOLS DOWN ANY SHADE

WARM

COOL TOTAL PRICE:

#1 SELLING PRODUCT IN TOTAL RESULTS*

39.12

RECEIVE FREE

So Silver Shampoo 300ml

WORTH:

11.50

So Silver Shampoo 1 litre

July Presenter v8.indd 22

05/06/2013 12:31

BEST AFFORDABLE DEALS JULY 2013

July Presenter v8.indd 23

05/06/2013 12:31

DEAL BUY

Any Design Pulse Products

TOTAL PRICE:

RECEIVE FREE 3X

DEAL 1

DESIGN PULSE STYLE SAVINGS

Any Design Pulse Products

WORTH:

32.85 rrp

July Presenter v8.indd 24

05/06/2013 12:31

*in comparison with V Light

Free measuring scoop!

Light Master Bleach

£7.48 per 500g pouch

SMALL

LARGE

£8.97 £9.97

Opti Curl Firm

per pack

each

£3.97

08/04/2013 13:11

each

All Vavoom products

£2.97

per pack

EverydayLow Prices... TECHNOLOGY • NEW Light Boosting technology with up to 8 levels of lift. to lighten at a quick, yet controlled pace.

• The NEW Light Boosting actives release oxygen 20% faster*

250

SHEETS

*in comparison with V Light

• Dazzling, ultra light tones whilst avoiding warm yellow undertones.

Opti.curl (firm curls) 1 application Ester-free formula that adapts to differences in hair porosity. Delivers springier, firmer curls for normal, resistant and colourtreated hair (up to 20 volume).

Vavoom Hairspray Amazing Value! The modern, salon styling and finishing line for instant high glam styles. Mix and match any products in the collection for endless styling possibilities.

May Presenter V5.indd 30