Sales Presenter
February 2013
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beBLONDE W i t h
m a t r i x
February 2013
Promotion 2
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Georgina Mucklin
Full cove rage can be found February in the edition o f C reative H Available EAD from 25t h Januar y!
DESTINATION.FAME WINNERS SHOOT Continuing their year of Fame, our 2012 Destination.Fame winners Raymond Bottone, Ashleigh Hodges & Georgina Mucklin were given an opportunity of a lifetime; a cover shoot with Creative HEAD.
Raymond Bottone
With the help of their mentors, Paul Falltrick, Hooker & Young and Jamie Stevens, the three winners prepped for the two-day shoot and worked as a team to create 12 blonde-inspired looks to fit with the themes Edgy, Famous, Chic, Fashion, Iconic & Playful.
Hooker and Young
Paul Falltrick
2013 ComPetition oPenS on 1St marCh anyone Can enter… there are no ruleS, it’S JuSt about great hair!
Ashleigh Hodges
Michael Young
To find out more visit: www.destinationfame.co.uk or speak to your local Matrix Sales Consultant.
What are you Waiting For..? 3 Jamie Stevens February Presenter v7.indd 4
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blondeS are your moSt loyal ClientS Create VerSatile blondeS uSing the extenSiVe Colour PortFolio From matrix:
AMMONIA-FREE, ODOURLESS PERMANENT HAIR COLOUR WITH ODS2 TECHNOLOGY.
REVEAL CLEAR, DAZZLING, TONE-ON-TONE, AMMONIA-FREE COLOUR. SEAMLESS. EVEN. BRILLIANT. ULTRA LIGHT TONES WITH AMAZING PRECISION.
HIGH SPEED LIGHTENING AND DUAL CONDITIONING IN ONE SIMPLE STEP.
PERMANENT COLOUR. NON-STOP CONDITIONING: WITH THE BRILLIANCE OF CERA-OIL.
haVe you tried all oF the matrix blonde ProduCtS? For more information about the blonde portfolio, visit www.matrixhaircare.co.uk 4
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From the 12 looks created, we’ve selected two of our favourite images which showcase two very different blondes. Get these images in an impactful window banner to draw clients into your salon.
beBLONDE W i t h
m a t r i x
Created by Raymond Bottone (Destination.Fame 2012 Winner) using Color Sync, Colorgraphics2 & Design Pulse
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beBLONDE W i t h
6
February Presenter v7.indd 7
m a t r i x
Created by Paul Falltrick (Matrix Artistic Director) using COLORINSIDER, Light Master & Design Pulse.
11/01/2013 16:13
marketing SuPPort* attraCt neW ClientS and inSPire exiSting ClientS
BLONDE Recommend A Friend beBLONDE Cards
beBLONDE A2 Double Sided Banner
Creative HEAD and Creative HEAD Ireland Magazine - February Edition
eduCate and inSPire your team
Color Sync Shade Chart**
beBLONDE Technical Guide
COLORINSIDER Shade Chart**
SOCOLOR.beauty Deluxe Shade Chart**
*All items subject to regional availability. Whilst stocks last. Artworks are for visual representation only and subject to change. ** Available with selected deals only at Distributors discretion. Visual representation only and subject to change. 7
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get ahead oF the trend beblonde W i t h
m a t r i x
blonde oPPortunity: This month we’ve highlighted some of the star blonde products favoured by both our Destination.Fame winners and their mentors which they predict will be the shades of the Spring/Summer season!
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Up
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er 9 0 ml
grea Va l u et
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t 2 a p p li c a
imagine... our lightest, purest, silkiest, blondes lightens: lifts and tones up to 5 levels* blocks out: brassy undertones to reveal cool tonal reflects conditions: hair feels soft and silky
Celebrity inSPiration:
ul-ia Jennifer Lopez
SOCOLOR.beauty UL-IA highlights
ul-VV Adele
ul-nV+
SOCOLOR.beauty UL-VV with Colorgraphics2 highlights
Taylor Swift *UL-A+, UL-V+, UL-NV+, UL-N+
SOCOLOR.beauty UL-NV+
FOR SALES PRESENTER USE ONLY Sources: jenniferlopez.com; ecorazzi.com; sofeminine.co.uk; chicfactorgazette.com; becomegorgeous.com; usmagazine.com 9
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SPn
SPa
SPV
SPm
†
Source: KANTAR WORLDPANEL 2012
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imagine…pearls remixed with a metallic finish.
er 9 0 ml
ns
Refine and tone the lightest levels without over-depositing color.
Beautiful, bespoke blondes are at your fingertips and with 56% of women who have their colour done in salon likely to go blonde†, what better time to encourage your clients to try something new?
io
Sheer PaStel ShadeS
t 2 a p p li c a
tone: multiple dimensions of tone and light shine: stunning pearlescent shimmers condition: hair feels soft and silky
Celebrity inSPiration:
8P Fearne Cotton Color Sync 8P (used as a toner)
10P Pixie Lott
10P
SOCOLOR.beauty 1OP (used as a toner) with Colorgraphics2 highlights
Gwen Stefani
Color Sync 10P (used as a toner)
SOCOLOR.beauty shades shown on Level 6 Extra light blonde (Level 10) Extra light blonde (Level 10)
Light blonde (Level 8) 10
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beblonde
deal 1
W i t h
m a t r i x
BUY* 28 x
SOCOLOR.BEAUTY OR COLOR SYNC SHADES OF CHOICE (ANY)
12 x
SOCOLOR.BEAUTY ANIMATION SHADES INCLUDING 10P, UL-VV, UL-NV+, UL-IA AND/OR COLOR SYNC COLLECTION SHADES INCLUDING 8P, 10P (ANY)
total PriCe: 11
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beblonde
deal 1
W i t h
RECEIVE FREE*
m a t r i x
1x
4x
beBLONDE BLONDE A2 DOUBLE SIDED BANNER
20 x
SOCOLOR.BEAUTY CREAM DEVELOPERS 1L OR COLOR SYNC ACTIVATORS 1L (ANY)
5x beBLONDE COLLECTION RECOMMEND A FRIEND CARDS (2 PACKS OF 10 CARDS)
1x COLOR SYNC SHEER PASTEL SHADES (ANY)
Worth: £53.61
beBLONDE TECHNICAL GUIDE
* Subject to regional availability. Whilst stocks last. 12
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beblonde
deal 2
W i t h
m a t r i x
BUY* 16 x
SOCOLOR.BEAUTY OR COLOR SYNC SHADES OF CHOICE (ANY)
6x
SOCOLOR.BEAUTY ANIMATION SHADES INCLUDING 10P, UL-VV, UL-NV+, UL-IA AND/OR COLOR SYNC COLLECTION SHADES INCLUDING 8P, 10P (ANY)
total PriCe:
£/€
* Subject to regional availability. Whilst stocks last. 13
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beblonde
deal 2
W i t h
RECEIVE FREE*
m a t r i x
1x
2x
BLONDE A2 DOUBLE SIDED BANNER beBLONDE
10 x
SOCOLOR.BEAUTY CREAM DEVELOPERS 1L OR COLOR SYNC ACTIVATORS 1L (ANY)
3x beBLONDE COLLECTION RECOMMEND A FRIEND CARDS (1 PACK OF 10 CARDS)
1x COLOR SYNC SHEER PASTEL SHADES (ANY)
Worth:
£/€
£29.45
beBLONDE TECHNICAL GUIDE
* Subject to regional availability. Whilst stocks last. 14
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beblonde
deal 3
W i t h
m a t r i x
BUY* 6x
SOCOLOR.BEAUTY OR COLOR SYNC SHADES OF CHOICE (ANY)
6x
SOCOLOR.BEAUTY ANIMATION SHADES INCLUDING 10P, UL-VV, UL-NV+, UL-IA AND/OR COLOR SYNC COLLECTION SHADES INCLUDING 8P, 10P (ANY)
total PriCe:
£/€
* Subject to regional availability. Whilst stocks last. 15
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beblonde
deal 3
W i t h
m a t r i x
RECEIVE FREE* 1x
SOCOLOR.BEAUTY CREAM DEVELOPERS 1L OR COLOR SYNC ACTIVATORS 1L (ANY)
1x
beBLONDE TECHNICAL GUIDE
Worth:
£/€
£6.79
* Subject to regional availability. Whilst stocks last. 16
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17
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TOTAL RESULTS LITRE VALUE PACKS 18
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Introducing our first Total Results RETAIL LITRE VALUE PACKS* for your clients!
aFFordable hairCare to Share
PerFeCt For Shared houSeholdS... • Great value for those on a budget. Each pack lasts approximately 100 washes** • No more complaints of others using up their favourite products • Neutral packaging blends well into any bathroom decor
*Contains 1 x shampoo 1L and 1 x conditioner 1L ** Based on a 10ml application 19
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SuPer SaVingS! Color Care
repair
For brilliant looking colour, even after 45 washes†
For stronger††, softer and smoother feeling hair
moisture
amplify
For radiant hair, moisturised layer by layer
For lightweight body and volume
Sleek
For ultimate frizz control
PriCe Per PaCk:
£/€
£11.97
RRP £19.95
† System with shampoo and conditioner. † † Measured as resistance to brushing after applying Total Results Repair Shampoo, Repair Conditioner/ Strength Pak™ Intensive Treatment and Break Fix™ Leave-In Elixir versus a non-conditioning shampoo. 20
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deSign PulSe Style SaVingS 21
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deal 1 BUY*
9X
any design Pulse Products
total PriCe:
£/€
RECEIVE FREE
*
3X
any design Pulse Products
Worth:
RETAIL VALUE
£/€
UP TO £32.85
*Cheapest products free. Subject to availability. Whilst stocks last. 22
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SPECIAL JANUARY OFFER
CONTINUED IN FEB BY POPULAR DEMAND
500g pouch
List price £9.97
Only £7.48 per pouch
Normal price £9.97 Includes Free Light Master Scoop*
15g Scoop for up to 33 applications per pouch**. *When you purchase New Light Master bleach. Maximum 2 scoops per salon. **Based on one 15g scoop per average half head application of highlights.
31 24 23 Matrix October Presenter AW.indd 7
07/09/2012 10:40
...Huge SaVIngS aCroSS all matrIX retaIl BrandS! Blending naturally derived ingredients with scientific expertise to create gentle, high-performance formulas.
™
Affordable care for salon perfect hair. Professional haircare systems at high street value.
Get on the pulse of style with versatile textures and cutting edge formulas.
Sexy salon voluminous styling. 25
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deal 1 Buy X
18
™
reCeIVe Free* X
5
™
uSe aS:
teSterS
InCentIVeS
PrIZeS
OFFER APPLIES TO ANY PRODUCTS IN THE SAME BRAND *Subject to regional availability. Whilst stocks last. Offer excludes 1000ml sizes. 26
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deal 2 Buy X
12
™
reCeIVe Free* X
3
™
uSe aS:
teSterS
InCentIVeS
PrIZeS
OFFER APPLIES TO ANY PRODUCTS IN THE SAME BRAND *Subject to regional availability. Whilst stocks last. Offer excludes 1000ml sizes. 27
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deal 3 Buy X
6
™
reCeIVe Free* X
1
™
OFFER APPLIES TO ANY PRODUCTS IN THE SAME BRAND *Subject to regional availability. Whilst stocks last. Offer excludes 1000ml sizes. 28
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BanISH tHoSe WInter BlueS Treat your clients to a bright new look for 2013! Use your technical expertise and our bespoke highlighting system to give your clients’ hair some much needed TLC:
• Tone - using the brightly
coloured signature pigments.
• Lighten - using the de-dusted formula, without compromising condition.
• Condition - with Pro-Vitamin B5 in the lightening powder & Omega 3+6 within the pigments.
“Colorgraphics2 has allowed us to reinvent the way we approach colour and offer something unique to our clients.” Gary Hooker & Michael Young. Hooker & Young, North East
Created by Gary Hooker & Michael Young
29
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dISCoVer our Hero PIgmentS
Offer your clients
a personalised service
The toning pigments are what makes Colorgraphics2 a salon ‘must have’. Combining different pigments with different promoters will allow you to achieve an amazing variety of bespoke blondes!
using a combination
Cool and subtle tones for stunning, fresh blondes.
Icy cool tones for beautiful dimensional blondes.
Warm and lifting tones for shiny, sun-kissed brunettes.
Mocha and grape tone highlights for multi-tonal blondes.
of pigments to create bespoke highlights!
mi:lights business building tip: Include in your salon price list to differentiate from a normal highlighting service!
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deal 1 BUY*
1X
Colorgraphics2 Powders 454g
4X
Colorgraphics2 Pigments 118ml and/or Promoters 946ml (any mix)
total PrICe:
RECEIVE FREE
*
2X
Colorgraphics2 Pigments 118ml, and/or Promoters 946ml (any mix)
WortH:
ÂŁ22.50
*All deals & pigments subject to regional availability. Whilst stocks last. 31
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deal 2
BUY*
3X
Colorgraphics2 Powders 454g
total PrICe:
RECEIVE FREE* 1X
Colorgraphics2 Powder 454g
WortH:
ÂŁ20.95
*All deals & pigments subject to regional availability. Whilst stocks last. 32
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DEAL 3 BUY*
4X
Colorgraphics2 Pigments 118ml, and/or Promoters 946ml (any mix)
TOTAL PRICE:
RECEIVE FREE* 1X
Colorgraphics2 Pigment 118ml and/or Promoter 946ml (any)
WORTH:
ÂŁ11.25
*All deals & pigments subject to regional availability. Whilst stocks last. 33
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