Matrix Promotions June 2013 by Alan Howard

MATRIX: EMPOWERING YOU TO IMAGINE SUCCESS.

SALES PRESENTER JUNE 2013

MATRIXHAIRCARE June Presenter AW.indd 1

MATRIXHAIRCARE

MATRIXHAIRCAREUK 07/05/2013 14:51

JUNE 2013

June Presenter AW.indd 3

07/05/2013 14:52

This year’s signature colours are edgy, strong and vivid, ranging from rich blackcurrants to dramatic coppers! • NEW Bold Intentions Collection • Bright, intense shades • Bold can be anything, as long as it makes an impact!

CREATIVE, BOLD, INTENSE COLOURS AND ON-TREND STYLING

SIX INFLUENTIAL ARTISTIC DIRECTORS

FIVE STUNNING, IMPACTFUL LOOKS

A PERFECT WAY TO BRING COLOUR TO LIFE IN SALON FOR YOUR CLIENTS

IDEAL FOR INSPIRING YOUR TEAM

ALEXANDER TURNBULL

KIERAN O’GORMAN

ANNE VECK

JAMIE STEVENS

HOOKER & YOUNG

ARTISTIC DIRECTOR

ARTISTIC DIRECTOR & GLOBAL DESIGN TEAM MEMBER

ARTISTIC DIRECTORS & GLOBAL DESIGN TEAM MEMBERS

June Presenter AW.indd 4

07/05/2013 15:29

Offering a variety of shades within salon and encouraging clients to try something new and different is a great way to show your professional expertise and stand out for all of the right reasons! Make sure you have the latest shades to be able to re-create the looks from the NEW Bold Intentions Collection!

EXTREME VOLUME ENRICHED WITH MOCHAS AND GOLDS, BRINGING GLAMOROUS HAIR TO LIFE.

A POWERFUL CROP WITH SHARP LINES AND RICH PANELS OF VIOLET/REDS TO ADD DRAMA.

A FISH-TAIL TWIST SPICED UP WITH HIGH-RESOLUTION, FIERY TONES.

COLOUR FORMULATIONS:

SOCOLOR.beauty 10P, 8P, UL-M, 11G with Matrix Cream Developers (20Vol, 30Vol, 40Vol). Color Sync 8MG with Color Sync Activator (9Vol).

June Presenter AW.indd 5

COLORINSIDER 3VR, 5RV, 4AA with COLORINSIDER Oil-Cream Developer (10Vol)

Color Sync HD-RR, 6CG, 10CG, 7R with Color Sync Activator (9Vol).

07/05/2013 14:53

Be creative with the intense shades used in the Collection and add your own spin to Bold Intentions within salon! Creating bespoke, Bold Intentions looks for your own clients that are wearable, yet impactful will certainly turn heads!

DRAMATIC OUTLINES WITH A SOFTENED FEMININE INTERIOR FOR AN EXPLOSION OF ATTITUDE.

STRONG SHAPES AND SIMPLICITY, ALLOWING COLOUR TO DO THE TALKING.

COLOUR FORMULATIONS:

Light Master with Matrix Cream Developer (20Vol). Color Sync 8P, 10P, Booster Red with Color Sync Activator (9Vol).

June Presenter AW.indd 6

COLORINSIDER 8CC+, 7RC with COLORINSIDER Oil-Cream Developer (10Vol).

07/05/2013 14:53

Inspire your team by booking them onto the latest colour courses and use the marketing materials from Matrix to help push colour services in salon, attract new clients and encourage existing clients to try something different ready for the summer! EncE

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styling:

Elixir Curl DefiningForce Biolage Pulse Zoom Dust Design Pulse Mega Design

FrONT

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Look Book v15

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Reverse for special COLORINSIDER Bold Measures launch feature!

Book v15 Pages

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BOLD INTENTIONS TECHNICAL GUIDE

June Presenter AW.indd 7

BOLD INTENTIONS COLLECTION LOOK BOOK

11:57

BOLD INTENTIONS DOUBLE SIDED A1 BANNER

07/05/2013 15:29

STAGE 2 EXPERIENCED

SEASONAL TREND TECHNIQUES Learn the key principles of how to create your own quick in salon techniques and how minimal effort can give maximum impact.

Date:

Plan and design with new knowledge your own unique technique and share it with the rest of the creative hairdressers attending this course.

Venue:

Learn how to use the latest Matrix Collection techniques and how you can adapt and re-invent them to suit your client’s needs.

Cost:

LEARN HOW TO CREATE BOLD INTENTIONS FOR YOURSELF! BOOK YOUR PLACE TODAY!

STAGE 0 PRODUCT KNOWLEDGE & EXPLORATION

NEW THE STYLING PLAYGROUND • Not all cocktails are shaken or stirred! Some are blended or layered. • Do you want to find out how some of the biggest talents in the hairdressing industry get the most from their styling products? • We share with you the 5* styling products of the UK & R.O.I. Artistic Team, how they use them and what they love about them and their favourite “happy hour cocktail”

Date: Venue: Cost:

• Play with our styling range during the session then take your cocktail list back to the salon and carry on creating your own unique cocktails. We will be mainly focusing on Design Pulse styling and finishing.

June Presenter AW.indd 8

07/05/2013 14:54

NEW TM

BOLD MEASURES

JUNE 2013

June Presenter AW.indd 9

07/05/2013 14:54

DO YOU AGREE…

NEW

Clients are more demanding & more knowledgeable?

EXPERIENCE AMMONIA-FREE PERMANENT ODOURLESS HAIR COLOUR

• They prefer no-ammonia products? • They prefer odourless products? • They prefer gentler formulas for the hair and scalp? • They want to walk out of the salon looking and feeling great? • They want gorgeous colour results with amazing shine?

June Presenter AW.indd 10

with ODS Technology 2

TRUE

• Perfectly calibrated balance of base and reflect • Predictable

SHARP

• High Power Reflects give exceptional colour clarity

SATURATED

• Rich, even and up to 100% grey coverage

07/05/2013 14:54

IMAGINE... RICH, BALANCED, VISIBLY VIBRANT REFLECTS, INDEPENDENT OF HAIR LEVEL DISCOVER AN INNOVATION IN PROFESSIONAL HAIR COLOUR FROM MATRIX. NEW TM

BOLD MEASURES ASURES

A stunning collection of 14 NEW shades. COLORINSIDER Bold Measures showcases the ability of ODS2 Colour Injection Technology in a whole new light - colour comes alive!

NEW DEEPS WITH VERY VISIBLE REFLECTS ON DARK BASES NEW BRIGHTS FOR LIGHTER BASES THAT DON’T LOOK FLAT OR POWDERY

June Presenter AW.indd 11

07/05/2013 14:55

As regal colours dominate the runway, our new palette enables you to recreate the looks to keep up with the latest trend. Reminiscent of majestic jewels our lustrous violet shades, vibrant coppers and intense ashes offer an array of dazzling colour opportunities. With 14 new shades and four new tonal families, thereâ&#x20AC;&#x2122;s a shade to suit every client!

Featured in the NEW BOLD INTENTIONS Collection Visuals

Featured in the NEW BOLD MEASURES Collection Visuals

INTRODUCING 14 NEW SHADES! 2AA

4AA

6AA

NEW ASH ASH

Intense cool results for darker levels

Cool, violet tones providing dramatic violet results at darker levels.

4M MOCHA

Cool, violet-gold, ideal for creating unique browns.

6GV

6CC+

GOLD VIOLET

GOLD

NEW COPPER COPPER+

True, balanced gold for non-brassy results

Vibrant coppers with added HD Technology for dramatic results.

3VR

Cool, gold-violet, ideal for creating unique browns.

5R NEW RED

Cool reds with a touch of copper for added vibrancy

June Presenter AW.indd 12

3V VIOLET

8CC+

5VR

NEW VIOLET RED

Cool violet with red tones for vibrancy on dark bases

07/05/2013 14:55

Unleash your creative potential and discover the looks that you can create with this illuminating new palette using a little help from Matrix:

ulations:

lA A uty 10P FoRMu OR.bea 8P er 1 part SOCOL OR.beauty Develop 1 part SOCOLMatrix Cream 20Vol 2 parts

lA B uty UL-M er FoRMu OR.bea Develop 1 part SOCOLMatrix Cream 40Vol 2 parts lA C uty 11G er FoRMu OR.bea Develop 1 part SOCOLMatrix Cream 1 part 30Vol lA D FoRMu Sync 8MG r 1 part Color Sync Activato 1 part Color

Bold IntentIons ColleCtion

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styling:

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Elixir Curl DefiningForce Biolage Pulse Zoom Dust Design Pulse Mega Design

moves, “when The hAir The The lighT cATches A more colour, giving ThAT’s so drAmATic feel off” eAsy To cArry

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24 Bold Intentions Look Book v15 Cover AW.indd 1-3

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Job: 5524 Artwork: Bold Intentions Look

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BOLD INTENTIONS COLLECTION LOOK BOOK Adobe InDesign

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Book v15 Pages

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BOLD MEASURES SHADE CHART ADDITIVES (14 NEW SHADES)

NEW TM

BOLD MEASURES

June Presenter AW.indd 13

07/05/2013 14:55

DISCOVER MORE ABOUT COLORINSIDER... NEW! 50 SHADES OF

PLUS THE 14 NEW SHADES

FREE TO MATRIX CUSTOMERS STAGE 2 EXPERIENCED

STAGE 3 ADVANCED

NEW C.I.S. #1

NEW C.I.S. #2

Learn how to be a creative colourist with Terry Longden, and how to create a new exciting colour palette by formulating with COLORINSIDER. You will see colour in a new way after learning about the technology and tones and the way they interact with hair and affect your final colour result while working on swatches.

Jo Jordan shares with you her knowledge on how to connect with your client through consultation and give them the best colour they have ever had using Matrixâ&#x20AC;&#x2122;s COLORINSIDER. You will understand more about how to read your clients; skin tone, eye colour, lifestyle, and their personality. Jo explains the theory of this in an easy to understand way with ideas for you to take back to the salon to improve your clients colour journey.

WITH TERRY LONGDEN

NEW TM

BOLD MEASURES

June Presenter AW.indd 14

WITH JO JORDAN

07/05/2013 14:55

Concept Salon Promotion BUY*

SOCOLOR.beauty & Color Sync RECEIVE FREE*

72 X

2X 10P 8P

SOCOLOR.BEAUTY/COLOR INSIDER DEVELOPERS AND/OR COLOR SYNC ACTIVATORS (ANY)

COLOR SYNC SHADES

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HAIRCARE:

Curl Shampoo Total Results Curl Conditioner Total Results

SIDE SECTION

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FRONT

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BACK

STYLING

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Design Pulse Surround Design Pulse Iron Shine Biolage Exquisite In Oil Strengthenin g Treatment

01. Release section monochro 1. Apply 02. Release matic technique.Formula A using CRAFT sections monochro 2. Apply 03. Develop matic technique. Formula B using CRAFT for 35 minutes. 04. Rinse well, Colorcare shampoo and thérapie. condition Style as with STYLING required. Biolage : 01. Apply a small amount Strengthe of Biolage ning Treatment 02. Section Exquisite to damp the Oil horizontal hair at the hair. nape of sections. using a the neck flat brush. Blow-dry taking in a downward 03. Us 2 inch ing Design s motion Pulse smooth Iron In the back straighting and sides and straighting irons of the create hair. Usingirons, a shine create a small reflection. the 04. To bevel in om cl the fringe e te o to Surround tp kl fio n , esh Shine for ultimateihthe hair with Design shine. Pulse

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COLLECTION

PULSE “ MIXING DESIGN PLAY BACK AND TOGETHER HOLD AND DILUTED THE GIVING ADDED GLOSS, TO THE SLEEK FINISH THIS LOOK”

MOVES, “ WHEN THE HAIR THE THE LIGHT CATCHES A MORE COLOUR, GIVING THAT’S SO DRAMATIC FEEL OFF” EASY TO CARRY KIERAN O’GORMAN DIRECTOR MATRIX ARTISTIC

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Product

PRODUCTS USED Color Care Shampoo 1. Total Results Color Care ConditionerTreatment 2. Total Results Oil Replenishing 3. Biolage Exquisite Back Play 4. Design Pulse Mix in Shine 5. Design Pulse

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Job: 5524 ES WITH E INTERIOR FOR AN EXPLOSION OF ATTITUDE. 15/04/13 L’Oréal Matrix

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L’Oréal Matrix

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11:50

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June Presenter AW.indd 15

07/05/2013 14:56

Premier Salon promotion BUY*

SOCOLOR.beauty & Color Sync RECEIVE FREE*

2X 2X

48 X

10P 8P SOCOLOR.BEAUTY/COLOR INSIDER DEVELOPERS AND/OR COLOR SYNC ACTIVATORS (ANY)

COLOR SYNC SHADES

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June Presenter AW.indd 16

Pages AW.indd

CMYK Adobe InDesign

5524 Bold Intentions

Must include any 7 of the new shades from Color Insider Bold Measures Collection. Color Insider stockists only.

Pages

Look Book v15

15/04/2013 12:03

L’Oréal Matrix

WORTH: 123.03

Look Book v15

5524 Bold Intentions

LT Std

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L’Oréal Matrix

11:49

MATRIX

BOLD INTENTIONS DOUBLE SIDED COLLECTION BANNER

15/04/2013

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15/04/13

15/04/2013

11:51

5524 Bold Intentions

Look Book v15

Pages AW.indd

Job: 5524 Artwork: Bold Intentions

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15/04/2013

11:51

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BOLD INTENTIONS COLLECTION LOOK BOOK Adobe InDesign

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07/05/2013 14:56

Visual Salon promotion BUY*

18 X

SOCOLOR.beauty & Color Sync RECEIVE FREE*

2X 10P 8P

SOCOLOR.BEAUTY/COLOR INSIDER DEVELOPERS AND/OR COLOR SYNC ACTIVATORS (ANY)

SOCOLOR.BEAUTY, COLOR SYNC OR COLOR INSIDER SHADES (ANY MIX)

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Bold Intentions

A1 Posters V9.indd

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15/04/2013

BOLD INTENTIONS DOUBLE SIDED COLLECTION BANNER

11:57

BACK

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WORTH:

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BOLD INTENTIONS COLLECTION TECHNICAL GUIDE *Subject to regional availability. Whilst stocks last. † Holds 15 tube cartons and 3 open tubes.

June Presenter AW.indd 17

07/05/2013 14:57

BIOLAGE LAUNCH JUNE 2013

June Presenter AW.indd 21

07/05/2013 14:58

OUR HERITAGE

A BRAND INSPIRED BY NATURE, ENHANCED BY SCIENCE

Blending natural ingredients with scientific expertise to create gentle, high-performing formulas

June Presenter AW.indd 22

07/05/2013 14:58

PERSONALISED TREATMENTS FORMULAS ADAPTED TO SPECIFIC NEEDS

Exquisite Oil, our No.1 product , micronizes Moringa Oil for weightless nourishment and shine †

Of those clients that do not use oil

61% would use it to repair hair* 40% would use it to smooth hair*

Biolage has engaged its expertise to source powerful oils delivering targeted benefits

†

August 2012 - February 2013 based on 73% of Distributor data, extrapolated to 100%. *Online quant U & A study with 2CV in March 2013. Based on 170 non-users but considerers of oils.

June Presenter AW.indd 23

07/05/2013 14:58

NEW

s Of

DISCOVER PERSONALISED REPLENISHMENT FOR THE MOST EXQUISITE SHINE

NEW

BEST SELLER*

NEW

3 OILS, 3 MOLECULAR WEIGHTS, 3 HAIR TYPES *August 2012 - February 2013 based on 73% of Distributor data, extrapolated to 100%.

June Presenter AW.indd 24

07/05/2013 14:59

NEW

s Of

PRESENTING NEW EXQUISITE OILS

DELIVERING TARGETED BENEFITS TO SPECIFIC HAIR TYPES

TAMANU OIL - STRENGTHENING TREATMENT

NEW

• For thin, fragile hair • Rich in Omega-3 • Penetrates the hair to fortify internal bonds for stronger hair

MORINGA OIL - PROTECTIVE TREATMENT

BEST SELLER*

• For all hair types • Known as the “miracle tree” in Egypt for its incredible antioxidants • Protects hair from environmental aggressors and dulling impurities

MONOI OIL - SOFTENING TREATMENT

NEW

• For thick, coarse hair • Enriched with Linoleic acids • Reinforces the adhesion of the cuticle for smoother hair with increased manageability *August 2012 - February 2013 based on 73% of Distributor data, extrapolated to 100%.

June Presenter AW.indd 25

07/05/2013 14:59

The

GROW YOUR SALON BUSINESS!

s Of

OFFER EXQUISITE PERSONALISED SERVICES Strength Intense Service

STEP 1 STEP 2 STEP 3 STEP 4

Hot Oil Ritual

Softening Control Service

Strengthening Treatment

Micro-Oil Shampoo

Deep Replenishing Treatment

Oil Ritual Masque

Strengthening Treatment

Oil Ritual Masque + Protective Treatment

Micro-Oil Shampoo

Oil Ritual Masque + Softening Treatment

Softening Treatment

RESULT: THE MOST EXQUISITE SHINE

June Presenter AW.indd 26

07/05/2013 14:59

The

INTRODUCING THE COMPLETE BIOLAGE RANGE

Of Category

NATURES INGENIUS SECRET

CORE

ADVANCED

Solves core hair issues

Solves speciямБc hair/scalp issues for damaged hair

June Presenter AW.indd 27

Exclusive ingredients and formulas with added services

BOTANICAL INGREDIENT

PURE OILS

MOLECULAR SCIENCE

BIO SCIENCE

PRODUCT RANGE

SPECIALTY

HYDRA

ALOE

COLOR

ORCHID

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Tamanu Oil FIBERSTRONG

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07/05/2013 14:59

The

s Of

SHOWCASE THE EXQUISITE OILS IN YOUR SALON NEW

STRONGER. REPLENISHED. INVIGORATED.

STRENGTHENING TREATMENT: ENRICHED WITH TAMANU OIL Hair is stronger * with a replenished shine and feeling invigorated.

*Brushing test. Classic shampoo and Exquisite Oil Strengthening treatment vs Classic shampoo on bleached hair

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15/04/2013 10:19

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Aqua-Immersion Crème Masque

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Deep Smoothing Shampoo

Deep Smoothing Conditioner

Ultra Control Deep Smoothing Masque

Deep Smoothing Leave-In Cream

Full-Lift Volumizing Shampoo

Full-Lift Volumizing Conditioner

Full-Lift Spray-In Volumizer

Fiberstrong Shampoo

Fiberstrong Conditioner

Fiberstrong Masque

Keratindose Shampoo

Keratindose Conditioner

Pro-Keratin Renewal Spray

Micro-Oil Shampoo

Oil Ritual Masque

Color Care Shine Shake

Daily Leave-In Tonic

Hydra-Seal Softening Mist

Full-Lift Volumizing Mousse

In need of reinforcement protection and softness

NS Price

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Intra-Cylane™ Fortifying Cream

Chemically-Treated In need of moisture, smoothness and softness

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Strengthening Treatment

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specialty category

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07/05/2013 15:30

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EXQUISITE SALON PROMOTION BUY* 6X

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Aqua-Immersion Crème Masque

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Keratindose Conditioner

Pro-Keratin Renewal Spray

Intra-Cylane™ Fortifying Cream

dose

Advanced formulas enriched with Pro-Keratin + Silk extract. Leaves chemically-treated hair feeling up to 90% smoother* and more conditioned with radiant shine. Keratindose Shampoo

Personalised replenishment for our most exquisite shine. Enriched with a blend of oils to leave hair feeli ng Micro-Oil replenished and looking beautifully shiny.

Shampoo

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specialty category

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15/04/2013

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WORTH: *Subject to regional availability. Whilst stocks last.

June Presenter AW.indd 29

OIL RITUAL MASQUE 150ML

82.88*

*Subject to regional availability. Whilst stocks last. Based on £4.99 RRP for 30ml treatments.

07/05/2013 15:30

The

CONCEPT SALON PROMOTION BUY*

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videos e to our Subscrib tube.com www.you aircareuk /matrixh

MENDATI E RECOM Pr ce i HAIRCAR

In need of protection and

BIOLAGE COLORCARETHÉRAPIE SHAMPOO WAS VOTED BEST COLOUR CARE SHAMPOO BY HAIR MAGAZINE READERS. Color Care Shampoo

Color Care Conditioner

Color Care Bloom Mask

Hydrating Shampoo

Conditioning Balm

Aqua-Immersion Crème Masque

Deep Smoothing Conditioner

Ultra Control Deep Smoothing Masque

Full-Lift Volumizing Conditioner

Full-Lift Spray-In Volumizer

Detangling Solution

Daily Leave-In Tonic

Infused with an extract of Camellia Oil. Helps control frizz for instant smoothness and shine Deep Smoothing Shampoo

Hydra-Seal Softening Mist

Full-Lift Volumizing Shampoo

1-3

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ured manufact r waste.

g is made

from up

to 70%

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Deep Smoothing Leave-In Cream

Advanced formulas enriched with Intra-Cylane™ + Bamboo extract. Designed to reinforce, leaving hair and touchably soft. Fiberstrong Shampoo

Fiberstrong Conditioner

Fiberstrong Masque

Keratindose Conditioner

Pro-Keratin Renewal Spray

Intra-Cylane™ Fortifying Cream

dose

Advanced formulas enriched with Pro-Keratin + Silk extract. Leaves chemically-treated hair feeling up to 90% smoother* and more conditioned with radiant shine. Keratindose Shampoo

Personalised replenishment for our most exquisite shine. Enriched with a blend of oils to leave hair feeli ng Micro-Oil replenished and looking beautifully shiny.

Shampoo

Oil Ritual Masque

Strengthening Treatment

Protective Treatment

Softening Treatment

ST RE NG EN RIC HETH EN ING TR EATM D WI TH TA MA NU EN T: OI L

07/05/2013 15:18

013 10:43

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Enriched with Soy Protein extract + Boost technology. Delivers volume and vitality for touchable fullness.

Dull

In need of shine nourishment frizz control.

E SOFT

Color Care Shine Shake

Infused with extracts of Aloe Vera + Passion Fruit. Leaves hair feeling nourished, moisturised and

In need of smoothness

ONS

My hairdresser recommends:

Enriched with Orchid extract + UV Complex. Helps to preserve the depth, tone and shine of colour-treated hair.

specialty category

k on Faceboo om Join us ebook.c www.fac aircare /matrixh

NE W My hair needs:

advanced category

MO TO KNsOW at WANT LAGE? ious haircare innovation luxur e LOVE BIO of our uk/biolag e more

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SOFTENING TREATMENT 92ML

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core category

PROTECTIVE TREATMENT 92ML

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packagin

CLIENT LEAFLETS

BEAUTY TABLETS AND GRAPHICS

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18/04/2013 EXQ OIL

A1 POSTER

UK v9.indd

16:54

15/04/2013

EXQ

OIL A1

POSTER

UK hr2.indd

10:19

A1 WINDOW POSTER

WORTH: *Subject to regional availability. Whilst stocks last.

June Presenter AW.indd 29

72.63*

*Subject to regional availability. Whilst stocks last. Based on £4.99 RRP for 30ml treatments.

07/05/2013 15:30

The

PREMIER SALON PROMOTION BUY*

s Of

RECEIVE FREE* 2X

PROTECTIVE TREATMENT 30ML

STRENGTHENING TREATMENT 30ML

RLD OF

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25 X

N NOVATIO AREBYINSCIENCE ED

My hair needs:

Experienc rixhaircar www.mat

e.co.

k on Faceboo om Join us ebook.c www.fac aircare /matrixh

RECOM IRCARE

RE?

BIOLAGE COLORCARETHÉRAPIE SHAMPOO WAS VOTED BEST COLOUR CARE SHAMPOO BY HAIR MAGAZINE READERS.

Enriched with Orchid extract + UV Complex. Helps to preserve the depth, tone and shine of colour-treated hair. Color Care Shampoo

Color Care Conditioner

Hydrating Shampoo

Conditioning Balm

Aqua-Immersion Crème Masque

Color Care Bloom Mask

Detangling Solution

Deep Smoothing Shampoo

Deep Smoothing Conditioner

Ultra Control Deep Smoothing Masque

Deep Smoothing Leave-In Cream

Full-Lift Volumizing Shampoo

Full-Lift Volumizing Conditioner

Full-Lift Spray-In Volumizer

Fiberstrong Shampoo

Fiberstrong Conditioner

Fiberstrong Masque

Keratindose Shampoo

Keratindose Conditioner

Pro-Keratin Renewal Spray

Micro-Oil Shampoo

Oil Ritual Masque

Color Care Shine Shake

NE W

Infused with extracts of Aloe Vera + Passion Fruit. Leaves hair feeling nourished, moisturised and incredibly soft. Daily Leave-In Tonic

Hydra-Seal Softening Mist

Infused with an extract of Camellia Oil. Helps control frizz for instant smoothness and shine without build-up.

E SOFT

NED.

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Weak, Fragile

videos e to our Subscrib tube.com www.you aircareuk /matrixh

ONS MENDATI

In need of reinforcement, protection and softness.

Price

t Produc

Intra-Cylane™ Fortifying Cream

Chemically-Treated In need of moisture, smoothness and softness.

Dull

In need of shine, nourishment and frizz control.

Strengthening Treatment

Protective Treatment

Softening Treatment

specialty category

MY HA

us on Twitter Follow tter.com www.twi aircare /matrixh

NEW

My hairdresser recommends:

advanced category

MO TO KNsOW at WANT LAGE? ious haircare innovation luxur e LOVE BIO of our uk/biolag e more

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1X core category

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advanced category

specialty category

† Brushing test. Fiberstrong shampoo, masque and intra- cylane leave- in cream vs classic shampoo on bleached hair. *Smoothing test. Keratindose shampoo, conditioner and renewal spray vs. a classic shampoo **ALL PRODUCTSSUBJECTTO REGIONALAVAILABILITY

PROTECTIVE TREATMENT 92ML

STRENGTHENING TREATMENT 92ML

SOFTENING TREATMENT 92ML

Exquisite OIL Leaflet UK v8.indd 4-6

07/05/2013 15:18

013 10:43

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Biolage layer of Printed recycled to print. to print. waste. The middle from 100% of going r of going consume waste at time at time available sumer d and reused on products with recovere recycled post-con *Based 50% ing made tured from **Packag manufac †Posters on white

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ENT: TREATM OI OIL ENING H MON SOFT ED WITwit h oot her and ENRICH ls sm ne

ST RE NG EN RIC HETH EN ING TR EATM D WI TH TA MA NU EN T: OI L

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*Brushing

test. Classic

shampoo

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treatment

vs Classic

18/04/2013

shampoo

on bleached

16:54

hair

15/04/2013

EXQ

WORTH:

OIL A1

POSTER

UK hr2.indd

29.94

10:19

A1 WINDOW POSTER

*Subject to regional availability. Whilst stocks last. Based on £4.99 RRP for 30ml treatments.

June Presenter AW.indd 30

07/05/2013 15:31

The

VISUAL SALON PROMOTION BUY*

RECEIVE FREE* 2X

2X 2X

PROTECTIVE TREATMENT 92ML

STRENGTHENING TREATMENT 92ML

PROTECTIVE TREATMENT 30ML

SOFTENING TREATMENT 92ML

WORTH: *Subject to regional availability. Whilst stocks last.

June Presenter AW.indd 31

STRENGTHENING TREATMENT 30ML

SOFTENING TREATMENT 30ML

19.96

*Subject to regional availability. Whilst stocks last. Based on £4.99 RRP for 30ml treatments.

07/05/2013 15:01

The

TOP-UP SALON PROMOTION BUY*

s Of

RECEIVE FREE* 1X

MICRO-OIL SHAMPOO 250ML

OIL RITUAL MASQUE 150ML MICRO-OIL SHAMPOO 1L

*Subject to regional availability. Whilst stocks last.

June Presenter AW.indd 32

*Subject to regional availability. Whilst stocks last.

07/05/2013 15:01

T EA PR

8 L .4ouch RESU £7Per p GREAT

NEW

IMAGINE...OUR MOST POWERFUL HIGH SPEED LIGHTENER 500g Pouch

POWERFUL: Light boosting technology with up to 8 levels of lift.

STAR PRODUCT

FAST: New light boosting actives release oxygen faster to lighten at a quick, yet controlled pace.

CONDITIONING: Respects the hair fibre thanks to the conditioning Panthenol.

FREE LIGHT MASTER SCOOP* 15g Scoop for up to 33 applications per pouch**

“Light Master is Matrix’s next generation in hair lightening. This amazing bleach is ‘scalp-friendly’, fast and leaves the hair in great condition. The result is crystal clear, dazzling blondes.” Terry Longden, Gayter Hairdresser, Manchester *When you purchase New Light Master bleach. Maximum 2 scoops per salon. **Based on one 15g scoop per average half head application of highlights.

June Presenter AW.indd 33

07/05/2013 15:01

new

Curl MAY 2013

promotion

May Presenter V5.indd 3

08/04/2013 13:05

CURLY CLIENTS? EMBRACE NATURAL CURLS

Only 29% of women in the UK with naturally curly hair want to make it straighter*.

WAVE GOODBYE TO THE STRAIGHT HAIR TREND

Studies show a recent decline in desire for straight hair and increased interest in curls amongst women in the UK*.

PUT THE SPRING BACK INTO YOUR SALES

75% of curly consumers use 3+ hair products daily** and most spend over 1/3 more on their products than those with straight hair***.

*KWP Usage: 12m/e March 2012 **Mintel 2009Survey 2010. 1. L’OréalInternational Haircare Brand Tracking 2. Measured asCurly resistance to brushing after using Shampoo, ***Naturally Network 2011

Conditioner + Leave-In Cream vs a non-conditioning shampoo on bleached hair. 3. Source: Nielsen Scantrack Data to WE 05.01.13 †Subject to regional availability. While stocks last.

May Presenter V5.indd 4

08/04/2013 13:05

By lar d PU an Po M de

SolVe tHe CHallengeS oF CUrly Hair Offer curly clients bouncy, touchable spirals with root to tip deďŹ nition and shine!

new

Curl FeatUring anti-Frizz nutri-Curl technology

enriCHed WitH Jojoba oil + Wheat Protein

SHARE yOUR OWN CURL TIPS!

trCUrltalK

# May Presenter V5.indd 5

MatriXHairCare

08/04/2013 13:05

new

SignS oF Salon PerFeCt Hair

CURL

DEFINED TOUCHABLE

anti-FriZZ nUtri-CUrl teCHnology tM

IN-CONTROL BOUNCY

JOJOBA OIL + WHEAT PROTEIN

yoUr Client SeeS

frizzy, uncontrollable curls

yoU See

loss of deﬁnition, less bounce

tHey get

touchable, in-control curls, deﬁned root to tip

May Presenter V5.indd 6

08/04/2013 13:05

Shampoo 300ml, 1 litre

Conditioner 250ml, 1 litre

gently cleanses and helps define touchable curls.

Detangles and helps define touchable curls.

Contouring Lotion 150ml • Helps boost bounce and shine • Nourishes for definition • Controls without crunch

reCoMMend SiMPle Styling regiMeS to yoUr CUrl ClientS

laZy day CUrlS

glaMoUr CUrlS

Apply Contouring Lotion to damp hair and comb through with a wide tooth comb.

SteP 1

Blast hair dry to remove excess moisture then apply Contouring Lotion.

Scrunch hair to encourage natural curl formation.

SteP 2

Take medium size sections, working up from the nape of the head. Coil each section around two fingers to produce a barrel curl and secure in place with grips.

Apply heat with diffuser working hair in a scrunching motion with hands.

SteP 3

Leave to dry or use diffuser to apply a gentle contolled heat. Remove grips when dry and dress out, using another light layer of Contouring Lotion.

reSUlt Voluminous, natural looking curls.

Controlled, sculpted barrel curl.

CUrl

fOR UNCONTROLLABy CURLy HAIR

May Presenter V5.indd 7

08/04/2013 13:05

new

CONCEPT SALON PROMOTION

Curl

BUY*

12 X

CURL SHAMPOO 300ML

12 X

CURL CONTOURING LOTION 150ML

TOTAL PRICE £103.32 May Presenter V5.indd 8

08/04/2013 13:05

new

CONCEPT SALON PROMOTION Curl

RECEIVE FREE* 12 X

CURL SHAMPOO 1L

CURL CONDITIONER 1L

CURL CONDITIONER 250ML

2X ATTRACT CURL CLIENTS WITH 3 FOR 2 PROMOTION

WORTH: £57.43

A5 MIRROR STICKERS

* Subject to regional availability. Whilst stocks last.

May Presenter V5.indd 9

08/04/2013 13:05

new

PREMIER SALON PROMOTION

Curl

BUY* 6X

CURL SHAMPOO 300ML

CURL CONTOURING LOTION 150ML

TOTAL PRICE £51.66 13

May Presenter V5.indd 10

08/04/2013 13:05

new

PREMIER SALON PROMOTION Curl

RECEIVE FREE* ATTRACT CURL CLIENTS WITH 3 FOR 2 PROMOTION

CURL CONDITIONER 250ML

A5 MIRROR STICKERS

WORTH: £19.32 * Subject to regional availability. Whilst stocks last. 14

May Presenter V5.indd 11

08/04/2013 13:05

May Presenter V5.indd 12

08/04/2013 13:05

MAY 2013

promotion

May Presenter V5.indd 13

08/04/2013 13:06

get on tHe PUlSe oF Style

OUR STYLE HEROES ARE THE PERFECT INGREDIENTS TO ANY STYLE COCKTAIL...

BREAK THE RULES WITH LOOKS THAT NEVER LOOK BACK.

STRUCTURE Beach Clay Matte Texture Clay 100ml

Quick & Dirty Matte Clay 50ml Define and separate strands with this firm clay. for lasting control with a matte finish.

Create strong definition and texture with a light matte finish with this soft clay.

FINISH

TEXTURE

NEW Surround Shine Lightweight Mist 150ml

Accentuate any hairstyle with instant shine that lasts up to 24 hours.

HEAT

May Presenter V5.indd 14

Clean Remix Instant Dry Shampoo 153ml Refresh hair without water by absorbing oils and lifting hair, leaving it feeling cleaner and not overloaded. great for creating a beachy/ festival look.

Switch-Flicks Wax-gel 100ml Create slick, reworkable texture and accentuate flicked-out pieces with this wax-gel hybrid. Touchable and non-sticky with added shine and control.

VOLUME

Thermo Glide Express Blow Dry CrĂ¨me 150ml

Mega Dust Volume Texturizer 7g

Help speed up drying time and silken strands whilst protecting from heat styling tools with this lightweight cream.

give hair ultimate lift with this lightweight grip dust. Ideal for backcombing and no-slip up-dos.

08/04/2013 13:06

reViVe yoUr retail MerCHandiSing SHoWCaSe oUr neW Brand iMagery

in tHe WindoW GET ON THE PULSE OF STYLE. DESIGN PULSE BREAKS THE RULES WITH LOOKS THAT NEVER LOOK BACK.

GET ON THE PULSE OF STYLE. DESIGN PULSE BREAKS THE RULES WITH LOOKS THAT NEVER LOOK BACK.

• Edgy and aspirational unisex visuals W W W.M AT R IX H A IR C A R E .C O .U K

W W W. M AT R I X H A I R C A R E . C O . U K

A1 DOUBLE SIDED WINDOW POSTER

driVe More SaleS • New product display offers flexibility to fit any 7 x Design Pulse products across and space to fill in your own prices and names of your chosen products • Includes quick and easy product guide on the reverse

inSPire yoUr StyliStS & ClientS

on tHe CoUnter

NEW COUNTER TOP DISPLAY

at tHe CHair

• New create-the-look Style Guides • Includes product overview for complete range • Showcases 4 edgy looks with 3 simple steps to recreate them using our hero products

May Presenter V5.indd 15

STYLE GUIDES

08/04/2013 13:06

CONCEPT SALON PROMOTION

BUY* 4 X MEGA DUST 4 X SWITCH FLICKS 4 X QUICK AND DIRTY OR BEACH CLAY 4 X SURROUND SHINE 4 X THERMO GLIDE 4 X CLEAN REMIX

DESIGN PULSE HEROES

May Presenter V5.indd 16

08/04/2013 13:06

CONCEPT SALON PROMOTION

RECEIVE FREE* 1 X MEGA DUST 1 X SWITCH FLICKS 1 X QUICK AND DIRTY OR BEACH CLAY 1 X SURROUND SHINE 1 X THERMO GLIDE 1 X CLEAN REMIX

DESIGN PULSE HEROES

1X GET ON THE PULSE OF STYLE. DESIGN PULSE BREAKS THE RULES WITH LOOKS THAT NEVER LOOK BACK.

GET ON THE PULSE OF STYLE. DESIGN PULSE BREAKS THE RULES WITH LOOKS THAT NEVER LOOK BACK.

NEW COUNTER TOP DISPLAY (PRODUCT NOT INCLUDED)

25 X WWW.MAT R IXHAI R CAR E.CO .UK

WWW.MATRIXHAIRCARE.CO.UK

A1 DOUBLE SIDED WINDOW POSTER

STYLE GUIDES

WORTH: £65.70

RRP

PACK OF 20% OFF STICKERS

20% off

* Subject to regional availability. Whilst stocks last.

May Presenter V5.indd 17

08/04/2013 13:07

PREMIER SALON PROMOTION

BUY* 1 X MEGA DUST 1 X SWITCH FLICKS 1 X QUICK AND DIRTY OR BEACH CLAY 1 X SURROUND SHINE 1 X THERMO GLIDE 1 X CLEAN REMIX

DESIGN PULSE HEROES

May Presenter V5.indd 18

08/04/2013 13:07

PREMIER SALON PROMOTION

RECEIVE FREE*

MEGA DUST 7g

WORTH: £10.95 RRP * Subject to regional availability. Whilst stocks last.

May Presenter V5.indd 19

08/04/2013 13:07

NEW USER WELCOME KIT

INVEST

TOTAL COST

ÂŁ99.00

X 18 PRODUCTS (ANY)

get on the pulse of style with cutting-edge technologies and versatile textures. Inspire your stylists and clients to take their creativity to the next level.

*Welcome Kit cost, support value, savings, dependant on individual distributor pricing. All prices are Ex. VAT. Subject to availability. Ask your Sales Consultant for more information. Designs are for illustration purposes and are subject to change. Please note: pack shots are not to scale.

May Presenter V5.indd 20

www.matrixhaircare.co.uk

08/04/2013 13:07

RECEIVE FREE*:

WORTH

£32.85 RRP

GET ON THE PULSE OF STYLE. DESIGN PULSE BREAKS THE RULES WITH LOOKS THAT NEVER LOOK BACK.

GET ON THE PULSE OF STYLE.

3 x ANY DESIGN PULSE GETPRODUCTS ON THE PULSE OF STYLE.

DESIGN PULSE BREAKS THE RULES WITH LOOKS THAT NEVER LOOK BACK.

BREAK THE RULES WITH LOOKS THAT NEVER LOOK BACK.

GET ON THE PULSE OF STYLE. WWW.MATRIXHAIRCARE.CO.UK

BREAK THE RULES WITH LOOKS THAT NEVER LOOK BACK. DP A1 DS Window Poster v4.indd 1

18/12/2012 11:17

W W W. M TAR I XHA I R C A RE.CO .U K

GET ON THE PULSE OF STYLE. BREAK THE RULES WITH LOOKS THAT NEVER LOOK BACK.

WWW.MA TRIXHAI RCARE.CO.UK

GET ON THE PULSE OF STYLE. BREAK THE RULES WITH LOOKS THAT NEVER LOOK BACK.

WWW.MATRIXHAIRCARE.CO.UK W W W. M TAR I XHA I R C A RE.CO .U K

DP A5 Mirror Stickers v4.indd 1

DP A1 DS Window Poster v4.indd 2

1 x SET Of 2 MIRROR STICKERS

1 x A1 DOUBLE SIDED WINDOW POSTER

WWW.MA TRIXHAI RCARE.CO.UK

DP A5 Mirror Stickers v4.indd 1

18/12/2012 11:18

18/12/2012 11:16

NEW COUNTER TOP DISPLAY (PRODUCT NOT INCLUDED)

Unlimited FREE Education. Talk to your Matrix Sales Consultant about our wide range of haircare and styling happy hours, worth £35/50 – FREE to Matrix users/ stockists!

May Presenter V5.indd 21

08/04/2013 13:08

May Presenter V5.indd 22

08/04/2013 13:08

‘MiX UP yoUr ColoUr’ in May! Do you have everything you need to offer existing clients and potential new clients what they want? This month we are highlighting some of our star products - our new ammonia-free COLORINSIDER, our amazing tone-on-tone, Color Sync, and our bespoke highlighting system, Colorgraphics2. We think these products are essential to have within salon to be able to really ‘mix up your colour’ offerings!

May 2013

ProMotion

May Presenter V5.indd 23

08/04/2013 13:08

W ne

experience

aMMonia-Free odoUrleSS Permanent Hair Colour ColoUr inJeCtion

oil

deliVery SySteM

neW

May Presenter V5.indd 24

08/04/2013 13:08

NEW USER STARTER KIT

REE

our

INVEST:

TOTAL COST

COLORINSIDER is a true breakthrough in Matrix’s hair colour category. It’s our first 100% ammonia-free odourless permanent colourant with Oil Delivery System2 technology, protected with over 22 patents. The colour result is delivered in high-resolution with true, sharp and saturated results.

X 20 ANY

COLORINSIDER Shades (67ml)

RECEIVE FREE*:

The Colour Injection Oil Delivery System propels colour actives directly to the hair cortex. Maximises colour impact with minimum levels of alkaline agent.

JO AMM IN THE O REVO NIA-FREE LU TODA TION Y!

£99.00

WORTH

2 x COLORINSIDER Oil-Cream Developers (1L) 10 Vol (3%), 20 Vol (6%), 30 Vol (9%)

UP TO £25.00

4 x COLORINSIDER A2 Posters

Minimum stress on the cuticle surface. Outstanding hair protection*

High-resolution colour • f ull-power, sharp focus reflects • Deeply saturated, even finish from root to tip with up to 100% grey coverage • 51 intermixable shades including Clear. 15 tonal families. Perfectly-polished finish • Helps preserve the hair fibre integrity for an even, reflective finish Precision-calibrated palette • Optimum balance of base + reflect • Predictable, true-to-tone shades No ammonia, No odour • Plesant application, exceptional client comfort * COLORINSIDER respects the essential amino acids and lipid balance of natural hair

1 x Standard COLORINSIDER Shade Chart

1 x COLORINSIDER Measuring Cup

1 x COLORINSIDER Quick Reference guide

1 x COLORINSIDER Brush

3 x COLORINSIDER Helix’s

1 x Health And Safety Kit

1 x COLORINSIDER Bowl

Unlimited FREE Education. Talk to your Matrix Sales Consultant about our our wide range of colour happy hours, worth £35/ 50 – FREE to Matrix users/stockists! *Starter Kit cost, support value, savings, dependant on individual distributor pricing. Subject to availability. Designs are for illustration purposes and are subject to change.

May Presenter V5.indd 25

08/04/2013 13:09

eXPerienCe tHe UniQUe VerSatility oF Color SynCâ&#x20AC;Ś Enhance natural colour

Enhance gloss and shine

Tone prelightened hair

Perfect for correcting hair colour

Cover up to 75% grey*

* Color Sync Extra Coverage Shades deliver up to 75% grey coverage

May Presenter V5.indd 26

08/04/2013 13:10

NEW USER STARTER KIT

Color Sync is a tone-on-tone, ammonia-free hair colour. The Cera-Oil complex is attracted to porous areas, smoothing the way for uniform processing. Colour is even, it won’t leave bands or grab on the ends - it’s truly seamless! The perfect partner to SOCOLOR. beauty and COLORINSIDER!

INVEST:

TOTAL COST

EX THE VPERIENCE E & CR RSATILITY POTE EATIVE COLO NTIAL OF R SYN C!

£99.00

X 20 SHADES (ANY)

Blended Natural/ Reflect/Special Collection 90ml

RECEIVE FREE*:

Extra Coverage Collection 90ml

WORTH

Boosters 30ml

Up to £25.00

CERA-OIL CONDITIONING COMPLEX 1 3 2

Before

After

2 x Color Sync Activators 1L (Any: Regular, Extra Coverage)

Natural Jojoba Oil

HexaForce Polymer

Ceramide Complex

Nourishes and polishes surface.

Strengthens inner cortex.

Equalises porosity for an even surface.

1 x Color Sync Shade Chart

Technical Colour Handbook

• Beautiful colour results • Ammonia-free formula is gentle on hair • g el + Cream application, easy to use

1 x Matrix Branded Banner

1 x Matrix Colour Health & Safety Kit

• Unlimited creativity with more than 60 intermixable shades Unlimited FREE Education. Talk to your Matrix Sales Consultant about our our wide range of colour happy hours, worth £35/ 50 – FREE to Matrix users/stockists! *Starter Kit cost, support value, savings, dependant on individual distributor pricing. Subject to availability. Designs are for illustration purposes and are subject to change.

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High speed lightening and dual conditioning in one simple step. Formula contains Omega B5 dual conditioning system for beautiful, healthy-looking highlights.

â&#x20AC;&#x153;Colorgraphics2 delivers amazing bespoke colour, tone and condition. It has allowed us to reinvent the way we approach colour and offer something unique to our clients.â&#x20AC;? Gary Hooker & Michael Young. Hooker & Young, North East

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NEW USER WELCOME KIT

TECHNOLOGY:

INVEST:

TOTAL COST

BE BY TH AMAZED COLO E BESPO SYST RGRAPHICKE EM I S2 SALO N YOUR N!

£99.00

Colorgraphics2 Pigments (Any: grape, Blueberry, Spearmint, Mocha)

Colorgraphics2 Lightening Powder

Colorgraphics2 Promoter (22 Vol)

RECEIVE FREE*:

WORTH

Up to £25.00

• High speed lightening: Lifts and tones in one simple step. • Dual-Conditioning: Omega B5 dual conditioning system combines toning formulas containing Omega 3 & 6 and Lightening Powder enriched with Pro-Vitamin B5 to help smooth and protect hair during the lightening process.

1 x Colorgraphics2 Promoter (8 Vol)

Technical Colour Handbook

1 x Visi Color see-through wraps (Small size - 250 sheets)

• Versatility: Cool or warm precision for personalised results, using the different pigments available. 1 x Matrix Colour Health & Safety Kit

1 x Colorgraphics2 Totem

1 x Colorgraphics2 Consultation Pad

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EverydayLow Prices... Free measuring scoop!

Light Master Bleach

£7.48

TECHNOLOGY

per 500g pouch

• NEW Light Boosting technology with up to 8 levels of lift. • The NEW Light Boosting actives release oxygen 20% faster* to lighten at a quick, yet controlled pace. • Dazzling, ultra light tones whilst avoiding warm yellow undertones.

SMALL

SHEETS

Opti.curl (firm curls) 1 application Ester-free formula that adapts to differences in hair porosity. Delivers springier, firmer curls for normal, resistant and colourtreated hair (up to 20 volume).

Vavoom Hairspray Amazing Value! The modern, salon styling and finishing line for instant high glam styles. Mix and match any products in the collection for endless styling possibilities.

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per pack

LARGE

*in comparison with V Light

250

£8.97 £9.97

*in comparison with V Light

per pack

Opti Curl Firm

£2.97

each

All Vavoom products

£3.97

each

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