Matrix Promotions March 2013 by Alan Howard

SaleS PreSenTer

March 2013

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lOVe bIOlage PrOMOTIOn

March 2013 March Presenter v6 pagination 2.indd 3

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WelcOMe TO The neW WOrld OF bIOlage! MaXIMISe The neW bIOlage brand and drIVe bIOlage reTaIl SUcceSS In YOUr SalOn: • New logo and beautiful, natural imagery • Step-change marketing support • Concentrated professional, botanical formulas • A sustainable approach to Haircare - Post-consumer recycled (PCR)** packaging - 45% of products are paraben-free*. • Free, accessible education with our Biolage Happy Hours.

** Packaging made with recovered and reused consumer waste. The middle layer of Biolage packaging is made from up to 70% PCR. PCR is featured in least 30% of Biolage products. *Based on products available at time of going to print.

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TranSFOrM YOUr bIOlage SalOn WITh OUr MarKeTIng SUPPOrT

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MarKeTIng SUPPOrT reTaIl TOOlS Combined readership of 850.000 consumers*

NEW A5 Showcards featuring PR coverage from top glossy titles

Biolage Client leaﬂets to increase your retail sales

For colour-treated hair • Provides continuous fade-fighting care* with Orchid + UV Complex • Helps prolong the depth, tone and shine of colour-treated hair • Paraben-free & Silicone-free†

*System of Shampoo, Conditioner and Shine ShakeTM with continuous use. †Shampoo, Conditioner and Shine ShakeTM are Paraben-free. Color Bloom MasqueTM is Paraben-free & Silicone-free.

For dull hair in need oF shine • Weightless conditioning formulas enriched with antioxidant Moringa Oil • Helps to leave hair feeling soft, light, nourished and looking beautifully shiny • Paraben-free & Silicone-free†

† Micro Oil Shampoo is Paraben-free. Oil Ritual Masque is Paraben-free & Silicone-free.

For unruly, Frizzy hair • Indulgent formulas with silky Camellia Serum • Provides controlled smoothness to tame unruly, frizzy hair • Paraben-free†

†Excludes Ultra Control Deep Smoothing Masque.

For dry, damaged hair • Formulas infused with Anti-Dry Care Technology with Aloe Vera + Passion Fruit • Restore hair’s moisture balance, revealing its natural softness and shine • Paraben-free, Synthetic Dye-free & Silicone-free†

† Hydrating Shampoo and Detangling Solution are Paraben-free & Synthetic Dye-free. Aqua-Immersion Crème Masque is Paraben-free & Silicone-free.

For Fine, Flat hair • With Dual-Protein+Boost technology, including Soy + Wheat Protein • Deliver all over fullness and lift for up to 8 hours, without stiffness or static* • Paraben-free†

cleanse and PuriFy the scalP • Deep-cleansing formulas with Kola Nut + Mint Complex • Revive normal to oily hair and help purify the scalp • Unique Bio-Cusion Complex helps control, relieve and prevent symptoms of dandruff.

*System of Shampoo, Conditioner and Mousse. + Volumizing Shampoo, Volumizing Conditioner and Full-Lift Spray-in Volumizer are Paraben-free.

styling

fiberstrong

For hair in need oF body, control and shine with lasting hold • Infused with Blue Agave • Light to firm hold stylers to give natural touchable looks • Paraben-free

For weak, Fragile hair • Advanced formulas enriched with Bamboo extract + Intra-cylane combine nature with molecular science • Leaves hair feeling ultra-strong and touchably soft • Paraben-free†

Biolage Retail Bags

†Shampoo, Conditioner, Masque and Intra-cylaneTM Fortifying Cream are Paraben-free.

Biolage Shelf Edgers to help Client Navigation

clIenT cOMMUnIcaTIOn TOOlS

Biolage Authorised Stockist Door Sticker discoveR exquisiTe shine DEEp conDitioning trEatmEnt for intEnsE softnEss anD ExquisitE shinE discoveR exquisiTeshine shine discoveR exquisiTe DEEp conDitioning trEatmEnt for intEnsE softnEss anD ExquisitE shinE ask your stylist about our hot oil Exquisite shine ritual! DEEp conDitioning trEatmEnt for intEnsE softnEss anD ExquisitE shinE

ask your stylist about our hot oil Exquisite shine ritual! ask your stylist about our hot oil Exquisite shine ritual!

discoveR hAiRcARe innovATion INSPIRED BY NATURE, ENHANCED BY SCIENCE discoveR hAiRcARe innovATion discoveR INSPIRED BY NATURE, hAiRcARe ENHANCED BY SCIENCE innovATion ask yourBYstylist for aENHANCED free Biolage consultation! INSPIRED NATURE, BY SCIENCE ask your stylist for a free Biolage consultation! ask your stylist for a free Biolage consultation!

This is shine Redefined ExquisitE wEightlEss nourishmEnt This isshine shine Redefined This is Redefined ExquisitE wEightlEss nourishmEnt try our Exquisite oil enriched with antioxidant moringa oil! ExquisitE wEightlEss nourishmEnt try our Exquisite oil enriched with antioxidant moringa oil! try our Exquisite oil enriched with antioxidant moringa oil!

A1 Biolage Poster for impactful window displays

Biolage Mirror Stickers to promote your products

*Yearly circulation of Red and Instyle magazines. Source: www.mediaweek.co.uk 12

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TranSFOrM YOUr SalOn InTO a bIOlage FlagShIP

DISCOVER HYDRATHÉRAPIE

Biolage Back Wash Visual V4.indd 1

DISCOVER EXQUISITE OIL

19/12/2012 16:46

Biolage Back Wash Visual V4.indd 2

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A1 Biolage Posters

DISCOVER COLORCARETHÉRAPIE

Biolage Back Wash Visual V4.indd 4

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Biolage Back Wash Visual V4.indd 3

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Biolage Backwash Visual Panels

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dOnâ&#x20AC;&#x2122;T MISS OUT! lIMITed aVaIlabIlITY

discoveR exquisiTe shine DEEp conDitioning trEatmEnt for intEnsE softnEss anD ExquisitE shinE discoveR exquisiTe shine ask your stylist about our hot oil shine ritual! DEEp conDitioning trEatmEnt forExquisite intEnsE softnEss anD ExquisitE shinE discoveR shine ask your stylist aboutexquisiTe our hot oil Exquisite shine ritual! DEEp conDitioning trEatmEnt for intEnsE softnEss anD ExquisitE shinE

discoveR hAiRcARe innovATion INSPIRED BY NATURE, ENHANCED BY SCIENCE discoveR hAiRcARe innovATion ask your stylist for a free BiolageBYconsultation! INSPIRED BY NATURE, ENHANCED SCIENCE discoveR innovATion ask your stylist for a hAiRcARe free Biolage consultation! INSPIRED BY NATURE, ENHANCED BY SCIENCE ask your stylist about our hot oil Exquisite shine ritual!

This is shine Redefined ExquisitE wEightlEss nourishmEnt This is shine Redefined try our Exquisite oil enriched with antioxidant moringa oil! ExquisitE wEightlEss nourishmEnt This is shine try our Exquisite oil enrichedRedefined with antioxidant moringa oil! ExquisitE wEightlEss nourishmEnt ask your stylist for a free Biolage consultation!

try our Exquisite oil enriched with antioxidant moringa oil!

Biolage Mirror Stickers

NEW A5 PR Show Cards

NEW Beauty Tablets

SPeaK TO YOUr SaleS cOnSUlTanT TOdaY! 14

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FlagShIP: BUY* ANY

18X

250ml Shampoo

18X

250ml Conditioner

12X

150ml Masque

Care/Styling Products

TOTal PrIce:

RECEIVE FREE* 1X

A5 Biolage PR Show Card

*System of Shampoo, Conditioner and Shine ShakeTM with continuous use. †Shampoo, Conditioner and Shine ShakeTM are Paraben-free. Color Bloom MasqueTM is Paraben-free & Silicone-free.

† Micro Oil Shampoo is Paraben-free. Oil Ritual Masque is Paraben-free & Silicone-free.

For Fine, Flat hair • With Dual-Protein+Boost technology, including Soy + Wheat Protein • Deliver all over fullness and lift for up to 8 hours, without stiffness or static* • Paraben-free†

Authorised Stockist Door Sticker

5X For colour-treated hair • Provides continuous fade-fighting care* with Orchid + UV Complex • Helps prolong the depth, tone and shine of colour-treated hair • Paraben-free & Silicone-free†

For unruly, Frizzy hair • Indulgent formulas with silky Camellia Serum • Provides controlled smoothness to tame unruly, frizzy hair • Paraben-free†

†Excludes Ultra Control Deep Smoothing Masque.

† Hydrating Shampoo and Detangling Solution are Paraben-free & Synthetic Dye-free. Aqua-Immersion Crème Masque is Paraben-free & Silicone-free.

*System of Shampoo, Conditioner and Mousse. + Volumizing Shampoo, Volumizing Conditioner and Full-Lift Spray-in Volumizer are Paraben-free.

styling

fiberstrong

For hair in need oF body, control and shine with lasting hold • Infused with Blue Agave • Light to firm hold stylers to give natural touchable looks • Paraben-free

†Shampoo, Conditioner, Masque and Intra-cylaneTM Fortifying Cream are Paraben-free.

Shelf Edgers & Inserts

A1 Biolage Window Poster Retail in style with a 1/2M Biolage Retail stand! Allows your salon to stock over 100 products in a professional manner to attract clients and maximise retail sales

*Subject to regional availability. Whilst stocks last. 15

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FlagShIP: RECEIVE FREE CONTINUED 1X

A2 BioService Education Poster

WOrTh:

1L Shampoo or Conditioner

Exquisite Oil Replenishing Treatment

54.43

PLUS

† Chooseitems items worth topoints 100 points from our flagship menu Choose worth up up to 75 from our Flagship menu below : below

50 POInTS 8 POInTS

25 POInTS

For colour-treated hair • Provides continuous fade-fighting care* with Orchid + UV Complex • Helps prolong the depth, tone and shine of colour-treated hair • Paraben-free & Silicone-free†

For unruly, Frizzy hair • Indulgent formulas with silky Camellia Serum • Provides controlled smoothness to tame unruly, frizzy hair • Paraben-free†

†Excludes Ultra Control Deep Smoothing Masque.

*System of Shampoo, Conditioner and Shine ShakeTM with continuous use. †Shampoo, Conditioner and Shine ShakeTM are Paraben-free. Color Bloom MasqueTM is Paraben-free & Silicone-free.

5 POInTS

† Micro Oil Shampoo is Paraben-free. Oil Ritual Masque is Paraben-free & Silicone-free.

† Hydrating Shampoo and Detangling Solution are Paraben-free & Synthetic Dye-free. Aqua-Immersion Crème Masque is Paraben-free & Silicone-free.

For Fine, Flat hair • With Dual-Protein+Boost technology, including Soy + Wheat Protein • Deliver all over fullness and lift for up to 8 hours, without stiffness or static* • Paraben-free†

*System of Shampoo, Conditioner and Mousse. + Volumizing Shampoo, Volumizing Conditioner and Full-Lift Spray-in Volumizer are Paraben-free.

styling

fiberstrong

For hair in need oF body, control and shine with lasting hold • Infused with Blue Agave • Light to firm hold stylers to give natural touchable looks • Paraben-free

†Shampoo, Conditioner, Masque and Intra-cylaneTM Fortifying Cream are Paraben-free.

DISCOVER COLORCARETHÉRAPIE

Biolage Back Wash Visual V4.indd 4

1 x Biolage A1 Poster Frame and Visual

8 POInTS

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25 x Client Leaflets

4 x Biolage Back Wash Visual Panels

10 POInTS

2.5 POInTS

5 x Shelf Edgers & Inserts

15 POInTS

discoveR exquisiTe shine

DEEp conDitioning trEatmEnt for intEnsE softnEss anD ExquisitE shinE

ask your stylist about our hot oil Exquisite shine ritual!

discoveR hAiRcARe innovATion INSPIRED BY NATURE, ENHANCED BY SCIENCE

ask your stylist for a free Biolage consultation!

This is shine Redefined ExquisitE wEightlEss nourishmEnt

try our Exquisite oil enriched with antioxidant moringa oil!

3 x Biolage Beauty Tablet †

3 x Mirror Stickers

25 x Biolage Retail Bags

1 x Biolage Back Wash Holder

Maximum spend of 75 points. Subject to regional availability. While stocks last. 16

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VISUal: BUY* ANY

250ml Shampoo

250ml Conditioner

150ml Masque

Care/Styling Products

TOTal PrIce: *Subject to regional availability. While stocks last. 17

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VISUal: RECEIVE FREE* ANY

50X

Biolage Bags

A5 Biolage PR Show Card

Biolage Client Leaflets

5X For colour-treated hair • Provides continuous fade-fighting care* with Orchid + UV Complex • Helps prolong the depth, tone and shine of colour-treated hair • Paraben-free & Silicone-free†

For unruly, Frizzy hair • Indulgent formulas with silky Camellia Serum • Provides controlled smoothness to tame unruly, frizzy hair • Paraben-free†

†Excludes Ultra Control Deep Smoothing Masque.

*System of Shampoo, Conditioner and Shine ShakeTM with continuous use. †Shampoo, Conditioner and Shine ShakeTM are Paraben-free. Color Bloom MasqueTM is Paraben-free & Silicone-free.

† Micro Oil Shampoo is Paraben-free. Oil Ritual Masque is Paraben-free & Silicone-free.

† Hydrating Shampoo and Detangling Solution are Paraben-free & Synthetic Dye-free. Aqua-Immersion Crème Masque is Paraben-free & Silicone-free.

For Fine, Flat hair • With Dual-Protein+Boost technology, including Soy + Wheat Protein • Deliver all over fullness and lift for up to 8 hours, without stiffness or static* • Paraben-free†

*System of Shampoo, Conditioner and Mousse. + Volumizing Shampoo, Volumizing Conditioner and Full-Lift Spray-in Volumizer are Paraben-free.

styling

fiberstrong

For hair in need oF body, control and shine with lasting hold • Infused with Blue Agave • Light to firm hold stylers to give natural touchable looks • Paraben-free

†Shampoo, Conditioner, Masque and Intra-cylaneTM Fortifying Cream are Paraben-free.

1L Shampoo or Conditioner

Shelf Edgers & Inserts

Authorised Stockist Door Sticker

A1 Biolage Window Poster

WOrTh:

25.50

*Subject to regional availability. While stocks last. 18

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STarTer: BUY* ANY

250ml Shampoo

250ml Conditioner

Care/Styling Products

TOTal PrIce: *Subject to regional availability. While stocks last. 19

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STarTer: RECEIVE FREE* ANY

25X

Authorised Stockist Door Sticker

A5 Biolage PR Show Card

Biolage Client Leaflet

1X 1X

A1 Biolage Window Poster

1L Shampoo or Conditioner

WOrTh: *Subject to regional availability. While stocks last. 20

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bacKWaSh deal: BUY* ANY

lIM

aV ITed a I l ST a b OcK le

1L Shampoo or Conditioner

TOTal PrIce:

RECEIVE FREE* ANY

1L Shampoo or Conditioner

WOrTh: *Subject to regional availability. While stocks last. 21

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le ab 13 aIl 20 aV rIl aP

NEW advanced

fiberstrong

WeaK, FragIle haIr?

Indulge her with formulas designed to reinforce.

neW adVanced FOrMUlaS: InTra-cYlane TM+ baMbOO eXTracT

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TAKE YOUR

OFF I NCEN T I V E

MARCH 2013

Promotion

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TAKE YOUR

OFF I NCEN T I V E

With fantastic prizes up for grabs just by taking off your colour tube box topsâ&#x20AC;Ś

What are you waiting for? 3 3

Motivate your team I ncrease your colour sales Encourage your team to be creative with colour

START DATE: 1st March 2013 END Date: 31st May 2013

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3 eaSY STePS TO be In FOr

a chance TO WIn: 1.

Excite your team with these amazing prizes:

1ST PrIZe 2nd PrIZe 3rd PrIZe 2 PlaceS On The 2013 MaTrIX WOrld TOUr In TUrKeY

2 TIcKeTS FOr SalOn InTernaTIOnal 2013, PlUS dInner, bed & breaKFaST In lOndOn

1 Place aT a creaTIVe cUT, cOlOUr and FInISh edUcaTIOn cOUrSe WITh a MaTrIX gUeST arTIST

2. Show them how easy it is to be in with a chance to win all they need to do is:

• Tear the top off a colour tube box* once the tube has been used (one colour tube box has two ends and so with one full tube one of your team members can enter twice, or if using half a tube each, two of your team members can enter).

taKe your

off

inCentiVe

with fantastic prizes up for grabs just by taking off your colour tube box tops…

what are you waiting for? Start Date: 1St March 2013 enD Date: 31St May 2013

• Write their name and the salon name on the back of Matrix colour tube box top (any colour tube tops without these details won’t be entered into the prize draw!). • Place the colour tube box top into the envelope.

1 prize 2 prize 3 prize St

• Once the incentive has ﬁnished on the 31st May 2013, seal this envelope and give it to your Matrix Sales Consultant before June 14th 2013**

2 plaCeS on the 2013 MatriX worlD tour in turKey

2 tiCKetS for Salon international 2013, pluS Dinner, beD & breaKfaSt in lonDon

1 plaCe at a CreatiVe Cut, Colour anD finiSh eDuCation CourSe with a MatriX gueSt artiSt

gooD luCK!!

Don’t forget to write your name and the name of your salon on the back of the colour tube box top before putting it into this envelope.*

When the incentive has finished, give your envelope filled with colour tube box tops to your Matrix Sales Consultant!

Salon naMe:

Salon ContaCt:

Salon phone nuMber:

3. Listen out for updates about winners on Facebook,

Salon aDDreSS:

*Envelopes received after the 14th June will not be entered into the prize draws!

Twitter & the Matrix Monthly Magazine†

*Includes all Matrix colour tube box tops (COLORINSIDER, SOCOLOR.beauty including Dream.Age, Color Sync & Color Sync Extra Coverage) **Envelopes received after the 14th June will not be entered into the prize draws. † See website for full Terms and Conditions. Entrants must be 18+ and winners will be selected at random. All winners will be notified officially by post or via their Matrix Sales Consultant by 31st August 2013. The first completed entry drawn at random will receive the first prize, the second completed entry drawn at random will receive the second prize, the third completed entry drawn at random will receive the third prize. PROMOTER: MATRIX, L’OREAL (UK) LIMITED, 255 HAMMERSMITH ROAD, LONDON, W6 8AZ.

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MARCH 2013

Promotion 26

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SPrIng IS In The aIr... Treat your clients to a bright new look for Spring! Use your technical expertise and our bespoke highlighting system to give your clients’ hair some much needed TLC:

• Tone - using the brightly

coloured signature pigments.

• Lighten - using the de-dusted formula, without compromising condition.

• Condition - with Pro-Vitamin B5 in the lightening powder & Omega 3+6 within the pigments.

mi:lights business building tip: Include the mi:lights service in your salon price list to differentiate from a normal highlighting service! Created by Gary Hooker & Michael Young

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High speed lightening and dual conditioning in one simple step. Formula contains Omega B5 dual conditioning system for beautiful, healthy-looking highlights. Having all of the pigments will mean you can create a bespoke look for each of your clients!

Grape Pigment 118ml

Spearmint Pigment 118ml

Blueberry Pigment 118ml

Mocha Pigment 118ml

• To control gold or yellow undertones

• To subdue red undertones

• To subdue orange undertones

• Enhances hair’s natural tones

• Medium to lighter levels (ideally 7 and lighter)

• If previous colour contains warmer tones creates controlled and neutral results

• Darker to medium levels

• Create light mocha warm tones

• Clear, cool blonde to add contrast to a warm tone

• Darker to medium levels

• If previous colour contains warmer tones creates controlled and neutral results • Add contrast to a warm tone

Banana & Strawberry still available! (whilst stocks last)

• Works well on all levels when a natural sun-kissed result is desired • Creates beautiful tones on natural redheads • Ideal for clients with up to 50% grey hair • Add contrast to a cool or warm tone

To create stunning blondes and deliver beautifully conditioned hair, use the three Colorgraphics2 elements together!

Lightening Powder 454g

Promoter 8 946ml

Promoter 22 946ml

De-dusted formula ensures easy application and mixes into a perfect creamy consistency that stays moist on the hair.

• Provides 1-4 levels of lift

• Provides 3-6 levels of lift

• Great for lighter levels

• For maximum lightening on all bases

• For fine and fragile hair

• Ideal for lifting previously coloured healthy hair

• Subtle results

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DEAL 1 BUY* 1X

Colorgraphics2 Powder 454g

Colorgraphics2 Pigments 118ml and/or Promoters 946ml (any mix)

RECEIVE FREE * 2X

Colorgraphics2 Pigments 118ml and/or Promoters 946ml (any mix)

*All deals & pigments subject to regional availability. Whilst stocks last. 29

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deal 2

BUY*

Colorgraphics2 Powders 454g

TOTal PrIce:

RECEIVE FREE* 1X

Colorgraphics2 Powder 454g

WOrTh: *All deals subject to regional availability. Whilst stocks last. 30

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DEAL 3 BUY*

Colorgraphics2 Pigments 118ml (any mix)

RECEIVE FREE* 1X

Colorgraphics2 Pigments 118ml (any mix)

*All deals & pigments subject to regional availability. Whilst stocks last. 31

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SMALL IMAGINE...A CLEVER WRAP THAT LET’S YOU WATCH YOUR COLOUR DEVELOP.

BUY

* AT EVERY DAY LOW PRICE

✔ Easy to use ✔ Fast ✔ Clean ✔ Comfortable

ONLY

£8.97 PER PACK

Available in Small or large sheets

LARGE EXTRA VALUE 250 SHEETS PER PACK!

BUY

AT EVERY DAY LOW PRICE

ONLY

£9.97 PER PACK 32

March Presenter v6 pagination 2.indd 27

• Subject to availability. Whilst stocks last.

07/02/2013 15:34

eXPerIence InTenSe ShIne and cOlOUr brIllIance WITh PrIZMS.PlUS hYPerShIne cOndITIOnIng cOlOUr glOSS Why not try offering your clients a gorgeous gloss finish service? • Beautiful, reflective shine and condition. • Lasts for up to 12 shampoos. • Give them beautiful, reflective shine and condition

bUY

2 X PrIZMS.PlUS clear bacKbar (946Ml)*

TOTal PrIce:

45.90

receIVe

Free SalOn

MUST haVe!

1 X PrIZMS.PlUS clear bacKbar (946Ml)* + 1 X PrIZMS.PlUS (1l) PUMP

WOrTh:

25.45

• Subject to availability. Whilst stocks last. 33

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enJOY The SUn, POOl and The Sea WIThOUT anY OF The daMage

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sunsorials

The power of the sun... •

UVA and UVB rays have the power to damage the hair from the cuticle through to the inner structure.

•

Symptoms of sun damaged hair: ✓ Faded hair colour ✓ Dry, brittle hair

✓ Broken or split ends ✓ Frizzy hair

Offer your clients protection for their hair this summer. Biolage Sunsorials protects hair from the harmful effects of the sun, pool and sea water. Featuring: ✓ UV filters and sunflower antioxidant protection. ✓ Sunflower oil is known to be rich in vitamins A, C, D and E and for its protective effect. ✓ Leaves hair with lasting moisture, smoothness and sun reflecting shine. ✓ A summery, fresh fragrance.

April Presenter v8.indd 22

12/03/2012 17:15

BUY* 18 x SUNSORIALS PRODUCTS (ANY MIX)

After-Sun Shampoo 250ml

Sun Repair Treatment 150ml

Protective Non-Oil Spray 150ml

RECEIVE FREE*

After-Sun Repair Spray 150ml

Biolage Beach Bag

*Subject to regional availability. While stocks last. 36

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BUY* ANY 24 X MATRIX RETAIL PRODUCTS

™

RECEIVE FREE* 24 X 5+ PROTOPAK TREATMENTS SPECIAL OFFER!

SPECIAL OFFER!

FREE

when you buy any Matrix styling product

when you book in for a cut & blow dry

in-salon treatment worth £10...

BUSINESS BUILDING TIPS Using our helpful show cards why not offer your salon clients one of the following promotions to add value to your service and create a demand for additional services in salon.

™

Ask your stylist for details

SPECIAL OFFER!

FREE in-salon treatment worth £10...

when you recommend a friend*

Ask your stylist for details.

• Buy any retail product in salon and receive a free in-salon treatment worth £10. • Book in for a cut & blow dry and receieve a free treatment worth £10. • Recommend a friend and receive a free treatment worth £10.

37 Excludes 500ml/1000ml sizes and Total Results Pro-Solutionist range. ** From any Retail Brand (Biolage, Total Results, Design Pulse and Vavoom).

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beBLONDE W i t h

m a t r i x

February 2013

Promotion 38

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11/01/2013 16:11

Georgina Mucklin

Full cove rage can be found February in the edition o f C reative H Available EAD from 25t h Januar y!

DESTINATION.FAME WINNERS SHOOT Continuing their year of Fame, our 2012 Destination.Fame winners Raymond Bottone, Ashleigh Hodges & Georgina Mucklin were given an opportunity of a lifetime; a cover shoot with Creative HEAD.

Raymond Bottone

With the help of their mentors, Paul Falltrick, Hooker & Young and Jamie Stevens, the three winners prepped for the two-day shoot and worked as a team to create 12 blonde-inspired looks to ﬁt with the themes Edgy, Famous, Chic, Fashion, Iconic & Playful.

Hooker and Young

Paul Falltrick

2013 ComPetition oPenS on 1St marCh anyone Can enter… there are no ruleS, it’S JuSt about great hair!

Ashleigh Hodges

Michael Young

To ﬁnd out more visit: www.destinationfame.co.uk or speak to your local Matrix Sales Consultant.

What are you Waiting For..? 39 Jamie Stevens February Presenter v7.indd 4

11/01/2013 16:12

blondeS are your moSt loyal ClientS Create VerSatile blondeS uSing the extenSiVe Colour PortFolio From matrix:

AMMONIA-FREE, ODOURLESS PERMANENT HAIR COLOUR WITH ODS2 TECHNOLOGY.

REVEAL CLEAR, DAZZLING, TONE-ON-TONE, AMMONIA-FREE COLOUR. SEAMLESS. EVEN. BRILLIANT. ULTRA LIGHT TONES WITH AMAZING PRECISION.

HIGH SPEED LIGHTENING AND DUAL CONDITIONING IN ONE SIMPLE STEP.

PERMANENT COLOUR. NON-STOP CONDITIONING: WITH THE BRILLIANCE OF CERA-OIL.

haVe you tried all oF the matrix blonde ProduCtS? For more information about the blonde portfolio, visit www.matrixhaircare.co.uk 40

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From the 12 looks created, weâ&#x20AC;&#x2122;ve selected two of our favourite images which showcase two very different blondes. Get these images in an impactful window banner to draw clients into your salon.

beBLONDE W i t h

m a t r i x

Created by Raymond Bottone (Destination.Fame 2012 Winner) using Color Sync, Colorgraphics2 & Design Pulse

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beBLONDE W i t h

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m a t r i x

Created by Paul Falltrick (Matrix Artistic Director) using COLORINSIDER, Light Master & Design Pulse.

11/01/2013 16:13

marketing SuPPort* attraCt neW ClientS and inSPire exiSting ClientS

BLONDE Recommend A Friend beBLONDE Cards

beBLONDE A2 Double Sided Banner

Creative HEAD and Creative HEAD Ireland Magazine - February Edition

eduCate and inSPire your team

Color Sync Shade Chart**

beBLONDE Technical Guide

COLORINSIDER Shade Chart**

SOCOLOR.beauty Deluxe Shade Chart**

*All items subject to regional availability. Whilst stocks last. Artworks are for visual representation only and subject to change. ** Available with selected deals only at Distributors discretion. Visual representation only and subject to change. 43

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get ahead oF the trend beblonde W i t h

m a t r i x

blonde oPPortunity: This month weâ&#x20AC;&#x2122;ve highlighted some of the star blonde products favoured by both our Destination.Fame winners and their mentors which they predict will be the shades of the Spring/Summer season!

er 9 0 ml

grea Va l u et

t 2 a p p li c a

imagine... our lightest, purest, silkiest, blondes lightens: lifts and tones up to 5 levels* blocks out: brassy undertones to reveal cool tonal reflects conditions: hair feels soft and silky

Celebrity inSPiration:

ul-ia Jennifer Lopez

SOCOLOR.beauty UL-IA highlights

ul-VV Adele

ul-nV+

SOCOLOR.beauty UL-VV with Colorgraphics2 highlights

Taylor Swift *UL-A+, UL-V+, UL-NV+, UL-N+

SOCOLOR.beauty UL-NV+

FOR SALES PRESENTER USE ONLY Sources: jenniferlopez.com; ecorazzi.com; sofeminine.co.uk; chicfactorgazette.com; becomegorgeous.com; usmagazine.com 45

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SPn

SPa

SPV

SPm

†

Source: KANTAR WORLDPANEL 2012

grea Va l u et

imagine…pearls remixed with a metallic finish.

er 9 0 ml

Reﬁne and tone the lightest levels without over-depositing color.

Beautiful, bespoke blondes are at your ﬁngertips and with 56% of women who have their colour done in salon likely to go blonde†, what better time to encourage your clients to try something new?

Sheer PaStel ShadeS

t 2 a p p li c a

tone: multiple dimensions of tone and light shine: stunning pearlescent shimmers condition: hair feels soft and silky

Celebrity inSPiration:

8P Fearne Cotton Color Sync 8P (used as a toner)

10P Pixie Lott

10P

SOCOLOR.beauty 1OP (used as a toner) with Colorgraphics2 highlights

Gwen Stefani

Color Sync 10P (used as a toner)

SOCOLOR.beauty shades shown on Level 6 Extra light blonde (Level 10) Extra light blonde (Level 10)

Light blonde (Level 8) 46

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beblonde

deal 1

W i t h

m a t r i x

BUY* 28 x

SOCOLOR.BEAUTY OR COLOR SYNC SHADES OF CHOICE (ANY)

12 x

SOCOLOR.BEAUTY ANIMATION SHADES INCLUDING 10P, UL-VV, UL-NV+, UL-IA AND/OR COLOR SYNC COLLECTION SHADES INCLUDING 8P, 10P (ANY)

total PriCe: 47

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beblonde

deal 1

W i t h

RECEIVE FREE*

m a t r i x

beBLONDE BLONDE A2 DOUBLE SIDED BANNER

20 x

SOCOLOR.BEAUTY CREAM DEVELOPERS 1L OR COLOR SYNC ACTIVATORS 1L (ANY)

5x beBLONDE COLLECTION RECOMMEND A FRIEND CARDS (2 PACKS OF 10 CARDS)

1x COLOR SYNC SHEER PASTEL SHADES (ANY)

Worth: £53.61

beBLONDE TECHNICAL GUIDE

* Subject to regional availability. Whilst stocks last. 48

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beblonde

deal 2

W i t h

m a t r i x

BUY* 16 x

SOCOLOR.BEAUTY OR COLOR SYNC SHADES OF CHOICE (ANY)

SOCOLOR.BEAUTY ANIMATION SHADES INCLUDING 10P, UL-VV, UL-NV+, UL-IA AND/OR COLOR SYNC COLLECTION SHADES INCLUDING 8P, 10P (ANY)

total PriCe:

£/€

* Subject to regional availability. Whilst stocks last. 49

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beblonde

deal 2

W i t h

RECEIVE FREE*

m a t r i x

BLONDE A2 DOUBLE SIDED BANNER beBLONDE

10 x

SOCOLOR.BEAUTY CREAM DEVELOPERS 1L OR COLOR SYNC ACTIVATORS 1L (ANY)

3x beBLONDE COLLECTION RECOMMEND A FRIEND CARDS (1 PACK OF 10 CARDS)

1x COLOR SYNC SHEER PASTEL SHADES (ANY)

Worth:

£/€

£29.45

beBLONDE TECHNICAL GUIDE

* Subject to regional availability. Whilst stocks last. 50

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beblonde

deal 3

W i t h

m a t r i x

BUY* 6x

SOCOLOR.BEAUTY OR COLOR SYNC SHADES OF CHOICE (ANY)

SOCOLOR.BEAUTY ANIMATION SHADES INCLUDING 10P, UL-VV, UL-NV+, UL-IA AND/OR COLOR SYNC COLLECTION SHADES INCLUDING 8P, 10P (ANY)

total PriCe:

£/€

* Subject to regional availability. Whilst stocks last. 51

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beblonde

deal 3

W i t h

m a t r i x

RECEIVE FREE* 1x

SOCOLOR.BEAUTY CREAM DEVELOPERS 1L OR COLOR SYNC ACTIVATORS 1L (ANY)

beBLONDE TECHNICAL GUIDE

Worth:

£/€

£6.79

* Subject to regional availability. Whilst stocks last. 52

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TOTAL RESULTS LITRE VALUE PACKS 54

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Introducing our ﬁrst Total Results RETAIL LITRE VALUE PACKS* for your clients!

aFFordable hairCare to Share

PerFeCt For Shared houSeholdS... • Great value for those on a budget. Each pack lasts approximately 100 washes** • No more complaints of others using up their favourite products • Neutral packaging blends well into any bathroom decor

*Contains 1 x shampoo 1L and 1 x conditioner 1L ** Based on a 10ml application

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SuPer SaVingS! Color Care

repair

For brilliant looking colour, even after 45 washes†

For stronger††, softer and smoother feeling hair

moisture

amplify

For radiant hair, moisturised layer by layer

For lightweight body and volume

Sleek

For ultimate frizz control

PriCe Per PaCk:

£/€

£11.97

RRP £19.95

† System with shampoo and conditioner. † † Measured as resistance to brushing after applying Total Results Repair Shampoo, Repair Conditioner/ Strength Pak™ Intensive Treatment and Break Fix™ Leave-In Elixir versus a non-conditioning shampoo. 56

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