Sales Presenter
May 2013
May Presenter V5.indd 1
08/04/2013 13:02
1
2
TAKE YOUR
OFF INCENTIVE
PROMOTION
3
March Presenter v6 pagination 2.indd 18
07/02/2013 15:34
TAKE YOUR
OFF I NCEN T I V E
With fantastic prizes up for grabs just by taking off your colour tube box tops‌
What are you waiting for? 3 3
3
Motivate your team I ncrease your colour sales Encourage your team to be creative with colour
START DATE: 1st March 2013 END Date: 31st May 2013
4
March Presenter v6 pagination 2.indd 19
07/02/2013 15:34
EverydayLow Prices... Free measuring scoop!
Light Master Bleach
£7.48
TECHNOLOGY
per 500g pouch
• NEW Light Boosting technology with up to 8 levels of lift. • The NEW Light Boosting actives release oxygen 20% faster* to lighten at a quick, yet controlled pace. • Dazzling, ultra light tones whilst avoiding warm yellow undertones.
SMALL
SHEETS
per pack
LARGE
*in comparison with V Light
250
£8.97 £9.97
*in comparison with V Light
per pack
Opti Curl Firm
£2.97
Opti.curl (firm curls) 1 application Ester-free formula that adapts to differences in hair porosity. Delivers springier, firmer curls for normal, resistant and colourtreated hair (up to 20 volume).
Vavoom Hairspray Amazing Value!
each
All Vavoom products
£3.97
The modern, salon styling and finishing line for instant high glam styles. Mix and match any products in the collection for endless styling possibilities.
each
5
May Presenter V5.indd 30
08/04/2013 13:11
new
Curl MAY 2013
promotion 6
May Presenter V5.indd 3
08/04/2013 13:05
CURLY CLIENTS? EMBRACE NATURAL CURLS
Only 29% of women in the UK with naturally curly hair want to make it straighter*.
WAVE GOODBYE TO THE STRAIGHT HAIR TREND
Studies show a recent decline in desire for straight hair and increased interest in curls amongst women in the UK*.
PUT THE SPRING BACK INTO YOUR SALES
75% of curly consumers use 3+ hair products daily** and most spend over 1/3 more on their products than those with straight hair***.
*KWP Usage: 12m/e March 2012 **Mintel 2009Survey 2010. 1. L’OréalInternational Haircare Brand Tracking 2. Measured asCurly resistance to brushing after using Shampoo, ***Naturally Network 2011
Conditioner + Leave-In Cream vs a non-conditioning shampoo on bleached hair. 3. Source: Nielsen Scantrack Data to WE 05.01.13 †Subject to regional availability. While stocks last.
May Presenter V5.indd 4
7
08/04/2013 13:05
By lar d PU an Po M de
SolVe tHe CHallengeS oF CUrly Hair Offer curly clients bouncy, touchable spirals with root to tip deďŹ nition and shine!
new
Curl FeatUring anti-Frizz nutri-Curl technology
tM
enriCHed WitH Jojoba oil + Wheat Protein
SHARE yOUR OWN CURL TIPS!
trCUrltalK
MatriXHairCare
#
8
May Presenter V5.indd 5
08/04/2013 13:05
new
SignS oF Salon PerFeCt Hair
CURL
DEFINED TOUCHABLE IN-CONTROL
anti-FriZZ nUtri-CUrl teCHnology
BOUNCY
tM
JOJOBA OIL + WHEAT PROTEIN
yoUr Client SeeS
frizzy, uncontrollable curls
yoU See
loss of definition, less bounce
tHey get
touchable, in-control curls, defined root to tip
9
May Presenter V5.indd 6
08/04/2013 13:05
Shampoo 300ml, 1 litre
Conditioner 250ml, 1 litre
gently cleanses and helps define touchable curls.
Detangles and helps define touchable curls.
Contouring Lotion 150ml • Helps boost bounce and shine • Nourishes for definition • Controls without crunch
reCoMMend SiMPle Styling regiMeS to yoUr CUrl ClientS
laZy day CUrlS
glaMoUr CUrlS
Apply Contouring Lotion to damp hair and comb through with a wide tooth comb.
SteP 1
Blast hair dry to remove excess moisture then apply Contouring Lotion.
Scrunch hair to encourage natural curl formation.
SteP 2
Take medium size sections, working up from the nape of the head. Coil each section around two fingers to produce a barrel curl and secure in place with grips.
Apply heat with diffuser working hair in a scrunching motion with hands.
SteP 3
Leave to dry or use diffuser to apply a gentle contolled heat. Remove grips when dry and dress out, using another light layer of Contouring Lotion.
reSUlt Voluminous, natural looking curls.
CUrl
Controlled, sculpted barrel curl.
fOR UNCONTROLLABy CURLy HAIR 10
May Presenter V5.indd 7
08/04/2013 13:05
new
CONCEPT SALON PROMOTION
Curl
BUY*
12 X
12 X
CURL SHAMPOO 300ML
CURL CONTOURING LOTION 150ML
TOTAL PRICE £103.32 11
May Presenter V5.indd 8
08/04/2013 13:05
new
CONCEPT SALON PROMOTION Curl
RECEIVE FREE* 12 X
1X
1X
CURL SHAMPOO 1L
CURL CONDITIONER 1L
CURL CONDITIONER 250ML
2X ATTRACT CURL CLIENTS WITH 3 FOR 2 PROMOTION
WORTH: £57.43
A5 MIRROR STICKERS
* Subject to regional availability. Whilst stocks last. 12
May Presenter V5.indd 9
08/04/2013 13:05
new
PREMIER SALON PROMOTION
Curl
BUY* 6X
6X
CURL SHAMPOO 300ML
CURL CONTOURING LOTION 150ML
TOTAL PRICE £51.66 13
May Presenter V5.indd 10
08/04/2013 13:05
new
PREMIER SALON PROMOTION Curl
RECEIVE FREE* ATTRACT CURL CLIENTS WITH 3 FOR 2 PROMOTION
6X
2X
CURL CONDITIONER 250ML
A5 MIRROR STICKERS
WORTH: £19.32 * Subject to regional availability. Whilst stocks last. 14
May Presenter V5.indd 11
08/04/2013 13:05
15
May Presenter V5.indd 12
08/04/2013 13:05
MAY 2013
promotion 16
May Presenter V5.indd 13
08/04/2013 13:06
OUR STYLE HEROES ARE THE PERFECT INGREDIENTS TO ANY STYLE COCKTAIL...
get on tHe PUlSe oF Style BREAK THE RULES WITH LOOKS THAT NEVER LOOK BACK.
STRUCTURE Beach Clay Matte Texture Clay 100ml
Quick & Dirty Matte Clay 50ml Define and separate strands with this firm clay. for lasting control with a matte finish.
Create strong definition and texture with a light matte finish with this soft clay.
FINISH
TEXTURE
NEW Surround Shine Lightweight Mist 150ml
TM
Accentuate any hairstyle with instant shine that lasts up to 24 hours.
HEAT
Clean Remix Instant Dry Shampoo 153ml Refresh hair without water by absorbing oils and lifting hair, leaving it feeling cleaner and not overloaded. great for creating a beachy/ festival look.
Switch-Flicks Wax-gel 100ml Create slick, reworkable texture and accentuate flicked-out pieces with this wax-gel hybrid. Touchable and non-sticky with added shine and control.
VOLUME
Thermo Glide Express Blow Dry Crème 150ml
Mega Dust Volume Texturizer 7g
Help speed up drying time and silken strands whilst protecting from heat styling tools with this lightweight cream.
give hair ultimate lift with this lightweight grip dust. Ideal for backcombing and no-slip up-dos.
17
May Presenter V5.indd 14
08/04/2013 13:06
in tHe WindoW
reViVe yoUr retail MerCHandiSing
GET ON THE PULSE OF STYLE. DESIGN PULSE BREAKS THE RULES WITH LOOKS THAT NEVER LOOK BACK.
GET ON THE PULSE OF STYLE. DESIGN PULSE BREAKS THE RULES WITH LOOKS THAT NEVER LOOK BACK.
SHoWCaSe oUr neW Brand iMagery • Edgy and aspirational unisex visuals
W W W.M AT R IX H A IR C A R E .C O .U K
W W W. M AT R I X H A I R C A R E . C O . U K
A1 DOUBLE SIDED WINDOW POSTER
driVe More SaleS
on tHe CoUnter
• New product display offers flexibility to fit any 7 x Design Pulse products across and space to fill in your own prices and names of your chosen products • Includes quick and easy product guide on the reverse
NEW COUNTER TOP DISPLAY
at tHe CHair
inSPire yoUr StyliStS & ClientS • New create-the-look Style Guides • Includes product overview for complete range • Showcases 4 edgy looks with 3 simple steps to recreate them using our hero products
STYLE GUIDES 18
May Presenter V5.indd 15
08/04/2013 13:06
CONCEPT SALON PROMOTION
BUY* 4 X MEGA DUST 4 X SWITCH FLICKS 4 X QUICK AND DIRTY OR BEACH CLAY 4 X SURROUND SHINE 4 X THERMO GLIDE 4 X CLEAN REMIX
DESIGN PULSE HEROES
19
May Presenter V5.indd 16
08/04/2013 13:06
CONCEPT SALON PROMOTION
RECEIVE FREE* 1 X MEGA DUST 1 X SWITCH FLICKS 1 X QUICK AND DIRTY OR BEACH CLAY 1 X SURROUND SHINE 1 X THERMO GLIDE 1 X CLEAN REMIX
1X
DESIGN PULSE HEROES
1X GET ON THE PULSE OF STYLE. DESIGN PULSE BREAKS THE RULES WITH LOOKS THAT NEVER LOOK BACK.
GET ON THE PULSE OF STYLE. DESIGN PULSE BREAKS THE RULES WITH LOOKS THAT NEVER LOOK BACK.
NEW COUNTER TOP DISPLAY (PRODUCT NOT INCLUDED)
25 X WWW.MAT R IXHAI R CAR E.CO .UK
WWW.MATRIXHAIRCARE.CO.UK
A1 DOUBLE SIDED WINDOW POSTER
STYLE GUIDES
WORTH: £65.70
PACK OF 20% OFF STICKERS
RRP
20% off
* Subject to regional availability. Whilst stocks last. 20
May Presenter V5.indd 17
08/04/2013 13:07
PREMIER SALON PROMOTION
BUY* 1 X MEGA DUST 1 X SWITCH FLICKS 1 X QUICK AND DIRTY OR BEACH CLAY 1 X SURROUND SHINE 1 X THERMO GLIDE 1 X CLEAN REMIX
DESIGN PULSE HEROES
21
May Presenter V5.indd 18
08/04/2013 13:07
PREMIER SALON PROMOTION
RECEIVE FREE*
1X
MEGA DUST 7g
WORTH: £10.95 RRP * Subject to regional availability. Whilst stocks last. 22
May Presenter V5.indd 19
08/04/2013 13:07
NEW USER WELCOME KIT
INVEST
TOTAL COST
ÂŁ99.00
X 18 PRODUCTS (ANY)
get on the pulse of style with cutting-edge technologies and versatile textures. Inspire your stylists and clients to take their creativity to the next level.
*Welcome Kit cost, support value, savings, dependant on individual distributor pricing. All prices are Ex. VAT. Subject to availability. Ask your Sales Consultant for more information. Designs are for illustration purposes and are subject to change. Please note: pack shots are not to scale.
www.matrixhaircare.co.uk 23
May Presenter V5.indd 20
08/04/2013 13:07
RECEIVE FREE*:
WORTH
£32.85 RRP
GET ON THE PULSE OF STYLE. DESIGN PULSE BREAKS THE RULES WITH LOOKS THAT NEVER LOOK BACK.
GET ON THE PULSE OF STYLE.
3 x ANY DESIGN PULSE GETPRODUCTS ON THE PULSE OF STYLE.
DESIGN PULSE BREAKS THE RULES WITH LOOKS THAT NEVER LOOK BACK.
BREAK THE RULES WITH LOOKS THAT NEVER LOOK BACK.
GET ON THE PULSE OF STYLE. WWW.MATRIXHAIRCARE.CO.UK
BREAK THE RULES WITH LOOKS THAT NEVER LOOK BACK. DP A1 DS Window Poster v4.indd 1
18/12/2012 11:17
W W W. M TAR I XHA I R C A RE.CO .U K
GET ON THE PULSE OF STYLE. BREAK THE RULES WITH LOOKS THAT NEVER LOOK BACK.
WWW.MA TRIXHAI RCARE.CO.UK
GET ON THE PULSE OF STYLE. BREAK THE RULES WITH LOOKS THAT NEVER LOOK BACK.
WWW.MATRIXHAIRCARE.CO.UK W W W. M TAR I XHA I R C A RE.CO .U K
DP A5 Mirror Stickers v4.indd 1
DP A1 DS Window Poster v4.indd 2
1 x SET Of 2 MIRROR STICKERS
1 x A1 DOUBLE SIDED WINDOW POSTER
WWW.MA TRIXHAI RCARE.CO.UK
DP A5 Mirror Stickers v4.indd 1
18/12/2012 11:18
18/12/2012 11:16
18/12/2012 11:16
NEW COUNTER TOP DISPLAY (PRODUCT NOT INCLUDED)
Unlimited FREE Education. Talk to your Matrix Sales Consultant about our wide range of haircare and styling happy hours, worth £35/50 – FREE to Matrix users/ stockists! 24
May Presenter V5.indd 21
08/04/2013 13:08
25
May Presenter V5.indd 22
08/04/2013 13:08
‘MiX UP yoUr ColoUr’ in May! Do you have everything you need to offer existing clients and potential new clients what they want? This month we are highlighting some of our star products - our new ammonia-free COLORINSIDER, our amazing tone-on-tone, Color Sync, and our bespoke highlighting system, Colorgraphics2. We think these products are essential to have within salon to be able to really ‘mix up your colour’ offerings!
May 2013
ProMotion 26
May Presenter V5.indd 23
08/04/2013 13:08
W ne
experience
aMMonia-Free odoUrleSS Permanent Hair Colour ColoUr inJeCtion
oil
deliVery SySteM
neW 27
May Presenter V5.indd 24
08/04/2013 13:08
NEW USER STARTER KIT
REE
our
INVEST:
TOTAL COST
COLORINSIDER is a true breakthrough in Matrix’s hair colour category. It’s our first 100% ammonia-free odourless permanent colourant with Oil Delivery System2 technology, protected with over 22 patents. The colour result is delivered in high-resolution with true, sharp and saturated results.
X 20 ANY
COLORINSIDER Shades (67ml)
RECEIVE FREE*:
The Colour Injection Oil Delivery System propels colour actives directly to the hair cortex. Maximises colour impact with minimum levels of alkaline agent.
JO AMM IN THE O REVO NIA-FREE LU TODA TION Y!
£99.00
WORTH
2 x COLORINSIDER Oil-Cream Developers (1L) 10 Vol (3%), 20 Vol (6%), 30 Vol (9%)
UP TO £25.00
4 x COLORINSIDER A2 Posters
Minimum stress on the cuticle surface. Outstanding hair protection*
High-resolution colour • f ull-power, sharp focus reflects • Deeply saturated, even finish from root to tip with up to 100% grey coverage • 51 intermixable shades including Clear. 15 tonal families. Perfectly-polished finish • Helps preserve the hair fibre integrity for an even, reflective finish Precision-calibrated palette • Optimum balance of base + reflect • Predictable, true-to-tone shades No ammonia, No odour • Plesant application, exceptional client comfort * COLORINSIDER respects the essential amino acids and lipid balance of natural hair
1 x Standard COLORINSIDER Shade Chart
1 x COLORINSIDER Measuring Cup
1 x COLORINSIDER Quick Reference guide
1 x COLORINSIDER Brush
3 x COLORINSIDER Helix’s
1 x Health And Safety Kit
1 x COLORINSIDER Bowl
Unlimited FREE Education. Talk to your Matrix Sales Consultant about our our wide range of colour happy hours, worth £35/ 50 – FREE to Matrix users/stockists! *Starter Kit cost, support value, savings, dependant on individual distributor pricing. Subject to availability. Designs are for illustration purposes and are subject to change.
28
May Presenter V5.indd 25
08/04/2013 13:09
eXPerienCe tHe UniQUe VerSatility oF Color SynC‌ Enhance natural colour
Enhance gloss and shine
Tone prelightened hair
Perfect for correcting hair colour
Cover up to 75% grey*
* Color Sync Extra Coverage Shades deliver up to 75% grey coverage
29
May Presenter V5.indd 26
08/04/2013 13:10
NEW USER STARTER KIT
Color Sync is a tone-on-tone, ammonia-free hair colour. The Cera-Oil complex is attracted to porous areas, smoothing the way for uniform processing. Colour is even, it won’t leave bands or grab on the ends - it’s truly seamless! The perfect partner to SOCOLOR. beauty and COLORINSIDER!
INVEST:
TOTAL COST
EX THE VPERIENCE E & CR RSATILITY POTE EATIVE COLO NTIAL OF R SYN C!
£99.00
X 20 SHADES (ANY)
Blended Natural/ Reflect/Special Collection 90ml
RECEIVE FREE*:
Extra Coverage Collection 90ml
WORTH
Boosters 30ml
Up to £25.00
CERA-OIL CONDITIONING COMPLEX 1 3 2
Before
1
After
2
2 x Color Sync Activators 1L (Any: Regular, Extra Coverage)
3
Natural Jojoba Oil
HexaForce Polymer
Ceramide Complex
Nourishes and polishes surface.
Strengthens inner cortex.
Equalises porosity for an even surface.
1 x Color Sync Shade Chart
Technical Colour Handbook
• Beautiful colour results • Ammonia-free formula is gentle on hair • g el + Cream application, easy to use
1 x Matrix Branded Banner
1 x Matrix Colour Health & Safety Kit
• Unlimited creativity with more than 60 intermixable shades Unlimited FREE Education. Talk to your Matrix Sales Consultant about our our wide range of colour happy hours, worth £35/ 50 – FREE to Matrix users/stockists! *Starter Kit cost, support value, savings, dependant on individual distributor pricing. Subject to availability. Designs are for illustration purposes and are subject to change.
30
May Presenter V5.indd 27
08/04/2013 13:10
High speed lightening and dual conditioning in one simple step. Formula contains Omega B5 dual conditioning system for beautiful, healthy-looking highlights.
“Colorgraphics2 delivers amazing bespoke colour, tone and condition. It has allowed us to reinvent the way we approach colour and offer something unique to our clients.� Gary Hooker & Michael Young. Hooker & Young, North East
31
May Presenter V5.indd 28
08/04/2013 13:11
NEW USER WELCOME KIT
TECHNOLOGY:
INVEST:
TOTAL COST
BE BY TH AMAZED COLO E BESPO SYST RGRAPHICKE EM I S2 SALO N YOUR N!
£99.00
X6
X1
X1
Colorgraphics2 Pigments (Any: grape, Blueberry, Spearmint, Mocha)
Colorgraphics2 Lightening Powder
Colorgraphics2 Promoter (22 Vol)
RECEIVE FREE*:
WORTH
Up to £25.00
• High speed lightening: Lifts and tones in one simple step. • Dual-Conditioning: Omega B5 dual conditioning system combines toning formulas containing Omega 3 & 6 and Lightening Powder enriched with Pro-Vitamin B5 to help smooth and protect hair during the lightening process.
1 x Colorgraphics2 Promoter (8 Vol)
Technical Colour Handbook
1 x Visi Color see-through wraps (Small size - 250 sheets)
• Versatility: Cool or warm precision for personalised results, using the different pigments available. 1 x Matrix Colour Health & Safety Kit
1 x Colorgraphics2 Totem
1 x Colorgraphics2 Consultation Pad
Unlimited FREE Education. Talk to your Matrix Sales Consultant about our our wide range of colour happy hours, worth £35/ 50 – FREE to Matrix users/stockists! *Starter Kit cost, support value, savings, dependant on individual distributor pricing. Subject to availability. Designs are for illustration purposes and are subject to change.
32
May Presenter V5.indd 29
08/04/2013 13:11
33
May Presenter V5.indd 22
08/04/2013 13:08
DIGITAL EDGE
GLOBAL TREND APRIL 2013 34
April Presenter v5.indd 3
08/03/2013 09:59
DIGITAL EDGE Trends are an opportunity to showcase your professional expertise! Stay ahead of the game – make a personal fashion statement with a DIGITAL EDGE. 10 striking new looks created by some of the leading hairdressers in the world
“Fabulous COLOR is always in STYLE”
Matrix is proud to offer this exclusive essie Gift with Purchase with the Digital Edge Collection. • Iconic identity, iconic bottle, unique design • Award-winning nail polishes • Long-lasting, chip resistant • 250+ shades THIS DEAL IS ONLY AVAILABLE TO MATRIX SALONS!
35
April Presenter v5.indd 4
08/03/2013 09:59
DIGITAL EDGE CREATIONS: THE ESSENTIALS THE PRODUCTS NEEDED TO CREATE THE LATEST LOOKS IN CUTTING EDGE DIGITAL COLOUR FLASH WAVE AND SPIRAL FX
SOCOLOR.beauty 5RR+
Color Sync 4A
SOCOLOR. beauty SORED SR-RV
INTERFERENCE AND SHORT CIRCUIT
SOCOLOR.beauty UL-NV+
COLORINSIDER 10N
COLORINSIDER 7NW
WHITE NOISE AND VIRAL GLAM
Light Master
COLORINSIDER 10V
COLORINSIDER CLEAR
COLORINSIDER 10A
TEXTURE SHOCK AND FIBRE GRID
Color Sync 6BC
SOCOLOR.beauty 7C
SOCOLOR.beauty 8G
SOCOLOR.beauty 10G
VIRTUAL FADE AND HARD DRIVE
Light Master
COLORINSIDER 5A
COLORINSIDER 10A
36
April Presenter v5.indd 5
08/03/2013 10:00
DIGITAL EDGE MARKETING SUPPORT* EYE CATCHING VISUALS AND PROMOTIONAL MATERIAL
DIGITAL EDGE
COLLECTION LOOK BOOK
DIGITAL EDGE
ESSIE
DOUBLE SIDED A2 POSTER
NAIL POLISH DISPLAY
ESSIE NAIL POLISH
EDUCATIONAL MATERIAL
Color Sync
SHADE CHART
DIGITAL EDGE
COLORINSIDER
TECHNICAL GUIDE
SHADE CHART
SOCOLOR.BEAUTY
DELUXE SHADE CHART *All items subject to regional availability. Whilst stocks last. Available with selected deals only at Distributors discretion. 37
April Presenter v5.indd 6
08/03/2013 10:00
STAGE 0 PRODUCT KNOWLEDGE & EXPLORATION MATRIX HAIR COLOUR REFRESHER • A re f re s h i n g w a y t o re i n t ro d u c e y o u r s e l f to Matrix hair colouring products. • B e c o m e f a m i l i a r w i t h t h e p ro d u c t s used to create the collection to get the most out of our deals such as SOCOLOR.beauty, COLOR SYNC and COLORINSIDER • Find out about NEW launches.
SEE EDUCATION DATES FOR DETAILS... BOOK EARLY TO AVOID DISAPPOINTMENT!
STAY AHEAD OF THE DIGITAL AGE BOOK PLACES NOW TO LEARN THE FUTURE OF COLOUR
STAGE 2 SEASONAL TREND TECHNIQUES • L e a r n h o w t o c re a t e y o u r o w n i n s a l o n techniques. Minimal effort – Maximum impact. • Lear n how to use the latest Matrix Collection techniques and how you can adapt and re invent them to suit your client’s needs.
SEE EDUCATION DATES FOR DETAILS... BOOK EARLY TO AVOID DISAPPOINTMENT! April Presenter v5.indd 7
38
08/03/2013 10:00
CONCEPT SALON PROMOTION
BUY*
DIGITAL EDGE
SOCOLOR.beauty, Color Insider and Color Sync Deal
86 X
SOCOLOR.BEAUTY, COLOR SYNC OR COLOR INSIDER SHADES (ANY MIX)
* Subject to regional availability. Whilst stocks last. 39
April Presenter v5.indd 8
08/03/2013 10:00
DIGITAL EDGE
CONCEPT SALON PROMOTION
SOCOLOR.beauty, Color Insider and Color Sync Deal
RECEIVE FREE* 6X
3X
SOCOLOR.BEAUTY CREAM DEVELOPER 1L OR COLOR SYNC ACTIVATOR 1L (ANY)
24 X
Free measuring scoop!
ESSIE NAIL POLISH GIFT WITH PURCHASE (NOT FOR RESALE)
LIGHTMASTER BLEACH
1X
*in comparison with V Light
*in comparison with V Light
DIGITAL EDGE COLLECTION LOOK BOOK
1X
ESSIE NAIL POLISH DISPLAY
1X
1X
DIGITAL EDGE TECHNICAL GUIDE
DOUBLE SIDED A2 POSTER * Subject to regional availability. Whilst stocks last. 40 13
April Presenter v5.indd 9
08/03/2013 10:00
PREMIER SALON PROMOTION
BUY*
DIGITAL EDGE
SOCOLOR.beauty, Color Insider and Color Sync Deal
48 X
SOCOLOR.BEAUTY, COLOR SYNC OR COLOR INSIDER SHADES (ANY MIX)
* Subject to regional availability. Whilst stocks last. 41
April Presenter v5.indd 10
08/03/2013 10:00
DIGITAL EDGE
PREMIER SALON PROMOTION
SOCOLOR.beauty, Color Insider and Color Sync Deal
RECEIVE FREE* 3X
1X
SOCOLOR.BEAUTY CREAM DEVELOPER 1L OR COLOR SYNC ACTIVATOR 1L (ANY)
1X
LIGHTMASTER BLEACH
*in comparison with V Light
*in comparison with V Light
DIGITAL EDGE COLLECTION LOOK BOOK
12 X
Free measuring scoop!
ESSIE NAIL POLISH GIFT WITH PURCHASE (NOT FOR RESALE)
1X
ESSIE NAIL POLISH DISPLAY
1X
1X
DIGITAL EDGE TECHNICAL GUIDE
DOUBLE SIDED A2 POSTER * Subject to regional availability. Whilst stocks last. 42 15
April Presenter v5.indd 11
08/03/2013 10:00
VISUAL SALON PROMOTION
BUY*
DIGITAL EDGE
SOCOLOR.beauty, Color Insider and Color Sync Deal
26 X
SOCOLOR.BEAUTY, COLOR SYNC OR COLOR INSIDER SHADES (ANY MIX)
* Subject to regional availability. Whilst stocks last. 43
April Presenter v5.indd 12
08/03/2013 10:00
DIGITAL EDGE
VISUAL SALON PROMOTION
SOCOLOR.beauty, Color Insider and Color Sync Deal
RECEIVE FREE* 2X
6X
SOCOLOR.BEAUTY CREAM DEVELOPER 1L OR COLOR SYNC ACTIVATOR 1L (ANY)
ESSIE NAIL POLISH GIFT WITH PURCHASE (NOT FOR RESALE)
1X 1X
DIGITAL EDGE TECHNICAL GUIDE
DOUBLE SIDED A2 POSTER
* Subject to regional availability. Whilst stocks last. 44 17
April Presenter v5.indd 13
08/03/2013 10:00
MATRIX SALON PROMOTION
BUY*
DIGITAL EDGE
SOCOLOR.beauty, Color Insider and Color Sync Deal
12 X
SOCOLOR.BEAUTY, COLOR SYNC OR COLOR INSIDER SHADES (ANY MIX)
* Subject to regional availability. Whilst stocks last. 45
April Presenter v5.indd 14
08/03/2013 10:00
MATRIX SALON PROMOTION
DIGITAL EDGE
SOCOLOR.beauty, Color Insider and Color Sync Deal
RECEIVE FREE* 1X
1X WHERE CAN I GET THIS IMAGE HIRES?
SOCOLOR.BEAUTY CREAM DEVELOPER 1L OR COLOR SYNC ACTIVATOR 1L (ANY)
ESSIE NAIL POLISH GIFT WITH PURCHASE (NOT FOR RESALE)
1X
DIGITAL EDGE TECHNICAL GUIDE
* Subject to regional availability. Whilst stocks last. 46 19
April Presenter v5.indd 15
08/03/2013 10:00
NEW advanced
fiberstrong
AN INCREDIBLE OPPORTUNITY FOR YOUR SALON... • 74% of women have damaged hair* • The damaged hair market is the fastest growing segment†
UK & ROI STATISTICS
• The value of this market is worth £101 million†
WHAT IS DAMAGED HAIR AND HOW DO WE TREAT IT?
DAMAGED HAIR CYCLE Origin
External Stress
Consequence
Solution
Destroyed Cuticle
Resurface
BIOLAGE LAUNCHES A NEW CATEGORY IN HAIRCARE
*Source: Kantar World Panel Usage data – Jun 2012 % users among female only † Source: Nielsen Scantrack Data to WE 05.01.13 47 48
April Presenter v5.indd 26
08/03/2013 10:02
INTRODUCING NEW BIOLAGE ADVANCED • Combines nature with innovative technology • Formulas enriched with natural botanicals • But now supercharged with the latest molecular science
NEW ADVANCED
CATEGORY TARGET
Solves specific hair/ scalp issues for damaged hair
CORE
Exclusive ingredients with added services
Solves core hair issues
NATURES INGENIUS SECRET
BOTANICAL INGREDIENT PURE OILS
+
BOTANICAL INGREDIENT BIO SCIENCE
PRODUCT RANGE
SPECIALTY
MOLECULAR SCIENCE HYDRA
ALOE VERA
COLOR
ORCHID
SMOOTH
CAMELLIA
VOLUME
SOY
EXQUISITE OIL
FIBERSTRONG
MORINGA OIL
Intra-Cylane +Bamboo
TM
Introducing NEW Biolage Advanced Fiberstrong NEW advanced
fiberstrong 48
April Presenter v5.indd 27
08/03/2013 10:02
NEW advanced
fiberstrong
NEW ADVANCED TECHNOLOGY
INTRA-CYLANE™ • A unique patented molecule to the L’Oréal group • Fills the gaps in the hair’s cuticle to protect against future breakage • Conditions to leave hair touchably soft
+ BAMBOO • Unique ability to regenerate itself extraordinarily quickly • Well known for it’s strength and resilience • Hair feels more flexible to prevent future breakage
LEAVES HAIR FEELING UP TO
12X
MORE RESISTANT TO BREAKAGE*
* Brushing test. Fiberstrong shampoo, masque and intra-cylane leave-in cream vs classic shampoo on bleached hair. 49
April Presenter v5.indd 28
08/03/2013 10:02
NEW advanced
ďŹ berstrong
STUNNING NEW PACKAGING
50
April Presenter v5.indd 29
08/03/2013 10:03
NEW advanced
fiberstrong
THE RANGE
CLEANSE
CONDITION
CARE
Fiberstrong Shampoo 250ml, 1L
Fiberstrong Conditioner 250ml, 1L
Fiberstrong Masque 150ml
• Gently cleanses • Reinforces
• Detangles • Reinforces and moisturises
• Moisturises for exceptional conditioning
PARABEN-FREE
PARABEN-FREE
PARABEN-FREE
• Prevents breakage and damage
TREATMENT
CREATE
Intra-Cylane™ Fortifying Cream 200ml
Intra-Cylane™ Concentrate 10x10ml
• Anti-breakage leave-in cream
• Offer your clients our New Fortifying Service
• Protects and conditions the cuticle
• Conditioning formulas for reinforcement
PARABEN-FREE
PARABEN-FREE 51
April Presenter v5.indd 30
08/03/2013 10:03
NEW advanced
fiberstrong
DISCOVER OUR NEW FORTIFYING SERVICE...
STEP BY STEP GUIDE STEP 1: FIBERSTRONG SHAMPOO • Shampoo to gently cleanse and reinforce. STEP 2: INTRA-CYLANE™ CONCENTRATE • Take small subsections and apply Intra-CylaneTM Concentrate. • To ensure complete results, smooth the subsection, working the Concentrate through with your fingers • Leave on hair for 2-3 minutes and rinse thoroughly.
STEP 3: FIBERSTRONG MASQUE • Apply Fiberstrong Masque and massage. • Rinse thoroughly and gently towel dry.
STEP 4: INTRA-CYLANE™ FORTIFYING CREAM • Apply to wet hair to shield from breakage and condition the cuticle. • Style as desired
RESULTS: The Fiberstrong Fortifying Service and Intra-Cylane™ technology provides conditioning formulas to help reinforce hair, leaving it feeling protected and touchably soft.
...AND BOOST YOUR SALON PROFIT 52
April Presenter v5.indd 31
08/03/2013 10:03
NEW advanced
ďŹ berstrong
STRENGTHEN YOUR FOOTFALL
Biolage Shelf Inserts to help Client Navigation
A1 Fiberstrong Poster for impactful window displays
*Subject to regional availability. While stocks last. 53
April Presenter v5.indd 32
08/03/2013 10:03
NEW
REINFORCE YOUR SALON
advanced
fiberstrong
Fiberstrong Beauty Tablets + Graphics (x3) to generate interest and client awareness
Fiberstrong Counter Top Display Unit to increase Retail Sales NEW advanced
fiberstrong
WEAK, FRAGILE HAIR? ASK YOUR STYLIST ABOUT OUR NEW FORTIFYING SERVICE!
12x
For hair that feels up to more resistant to breakage*
* Measured as resistance to brushing after using Shampoo + Conditioner + Leave-In Cream vs a non-conditioning shampoo (on bleached hair)
Fiberstrong Mirror Stickers fiberstrong to promote Fortifying Service NEW
advanced
WEAK, FRAGILE HAIR? ADVANCED FORMULA: INTRA-CYLANE + BAMBOO EXTRACT ™
12x
For hair that feels up to more resistant to breakage*
* Measured as resistance to brushing after using Shampoo + Conditioner + Leave-In Cream vs a non-conditioning shampoo (on bleached hair)
Firestrong Mirror Stickers a4 Port v6.indd 1
11/02/2013 15:06
Biolage Client Leaflets to increase your retail sales
Fiberstrong Shampoo & Conditioner Duo Packet 10ml to generate client awareness *Subject to regional availability. While stocks last. † Products not included with above items.
April Presenter v5.indd 33
54
08/03/2013 10:03
NEW
CONCEPT SALON PROMOTION
advanced
fiberstrong
BUY* 6X
6X
Fiberstrong Shampoo 250ml
6X
Fiberstrong Masque 150ml
Fiberstrong Conditioner 250ml
6X
2X
Intra-CylaneTM Fortifying Cream 200ml
Intra-CylaneTM Concentrate 10x10ml
*Subject to regional availability. While stocks last. 55 38
April Presenter v5.indd 34
08/03/2013 10:03
NEW
CONCEPT SALON PROMOTION
advanced
fiberstrong
RECEIVE FREE* 1X
Fiberstrong Shampoo 1000ml
1X
1X
2X
Fiberstrong Conditioner 1000ml
2X
Pumps 1L
1X
Intra-CylaneTM Fortifying Cream 200ml
2X
50 X
NEW NEW advanced
fiberstrong fiberstrong advanced
WEAK, FRAGILE HAIR? WEAK, FRAGILE HAIR?
ASK YOUR STYLIST ABOUT OUR NEW FORTIFYING SERVICE! ASK YOUR STYLIST ABOUT OUR NEW FORTIFYING SERVICE!
12x 12x
For hair that feels up to more resistant to breakage* For hair that feels up to more resistant to breakage*
* Measured as resistance to brushing after using Shampoo + Conditioner + Leave-In Cream vs a non-conditioning shampoo (on bleached hair)
* Measured as resistance to brushing after using Shampoo + Conditioner + Leave-In Cream vs a non-conditioning shampoo (on bleached hair)
NEW NEW advanced
fiberstrong fiberstrong advanced
WEAK, FRAGILE HAIR? WEAK, FRAGILE HAIR? ADVANCED FORMULA: INTRA-CYLANE + BAMBOO EXTRACT ™
ADVANCED FORMULA: INTRA-CYLANE + BAMBOO EXTRACT ™
12x 12x
For hair that feels up to more resistant to breakage* For hair that feels up to more resistant to breakage*
Biolage Client Leaflets
* Measured as resistance to brushing after using Shampoo + Conditioner + Leave-In Cream vs a non-conditioning shampoo (on bleached hair)
Fiberstrong Counter Top Display Unit
A1 Window Poster
Firestrong*Mirror Stickers a4 Port to v6.indd 1 after using Shampoo + Conditioner + Leave-In Cream vs a non-conditioning shampoo (on bleached hair) Measured as resistance brushing
11/02/2013 15:06
Firestrong Mirror Stickers a4 Port v6.indd 1
11/02/2013 15:06
Mirror Stickers
18 X
Fiberstrong Shampoo & Conditioner Duo Packet 10ml
16 X
Biolage Shelf Inserts
*Subject to regional availability. While stocks last. 56 39
April Presenter v5.indd 35
08/03/2013 10:04
NEW
PREMIER SALON PROMOTION
advanced
fiberstrong
BUY* 4X
4X
Fiberstrong Shampoo 250ml
Fiberstrong Conditioner 250ml
4X
4X
Fiberstrong Masque 150ml
Intra-CylaneTM Fortifying Cream 200ml
1X
Intra-CylaneTM Concentrate 10x10ml
*Subject to regional availability. While stocks last. 57 40
April Presenter v5.indd 36
08/03/2013 10:04
NEW
PREMIER SALON PROMOTION
advanced
fiberstrong
RECEIVE FREE* 1X
Fiberstrong Shampoo 1000ml
1X
1X
Pumps 1L
1X
3X
Intra-CylaneTM Fortifying Cream 200ml
25 X
2X
Fiberstrong Beauty Tablets + Graphics
16 X
NEW NEW advanced
fiberstrong fiberstrong advanced
WEAK, FRAGILE HAIR? WEAK, FRAGILE HAIR?
ASK YOUR STYLIST ABOUT OUR NEW FORTIFYING SERVICE! ASK YOUR STYLIST ABOUT OUR NEW FORTIFYING SERVICE!
12x 12x
For hair that feels up to more resistant to breakage* For hair that feels up to more resistant to breakage*
* Measured as resistance to brushing after using Shampoo + Conditioner + Leave-In Cream vs a non-conditioning shampoo (on bleached hair)
* Measured as resistance to brushing after using Shampoo + Conditioner + Leave-In Cream vs a non-conditioning shampoo (on bleached hair)
NEW NEW advanced
fiberstrong fiberstrong advanced
WEAK, FRAGILE HAIR? WEAK, FRAGILE HAIR? ADVANCED FORMULA: INTRA-CYLANE + BAMBOO EXTRACT ™
ADVANCED FORMULA: INTRA-CYLANE + BAMBOO EXTRACT ™
12x 12x
For hair that feels up to more resistant to breakage* For hair that feels up to more resistant to breakage*
* Measured as resistance to brushing after using Shampoo + Conditioner + Leave-In Cream vs a non-conditioning shampoo (on bleached hair)
A1 Window Poster
Biolage Client Leaflets
Firestrong*Mirror Stickers a4 Port to v6.indd 1 after using Shampoo + Conditioner + Leave-In Cream vs a non-conditioning shampoo (on bleached hair) Measured as resistance brushing
11/02/2013 15:06
Firestrong Mirror Stickers a4 Port v6.indd 1
11/02/2013 15:06
Mirror Stickers
Biolage Shelf Inserts
*Subject to regional availability. While stocks last. 58 41
April Presenter v5.indd 37
08/03/2013 10:04
NEW
VISUAL SALON PROMOTION
advanced
fiberstrong
BUY* 2X
2X
Fiberstrong Conditioner 250ml
Fiberstrong Shampoo 250ml
2X
Fiberstrong Masque 150ml
2X
Intra-CylaneTM Fortifying Cream 200ml
*Subject to regional availability. While stocks last. 59 42
April Presenter v5.indd 38
08/03/2013 10:04
NEW advanced
VISUAL SALON PROMOTION
fiberstrong
RECEIVE FREE* 1X
1X
Intra-CylaneTM Fortifying Cream 200ml
A1 Window Poster
*Subject to regional availability. While stocks last. 60 43
April Presenter v5.indd 39
08/03/2013 10:04
sunsorials
The power of the sun... •
UVA and UVB rays have the power to damage the hair from the cuticle through to the inner structure.
•
Symptoms of sun damaged hair: ✓ Faded hair colour ✓ Dry, brittle hair
✓ Broken or split ends ✓ Frizzy hair
Offer your clients protection for their hair this summer. Biolage Sunsorials protects hair from the harmful effects of the sun, pool and sea water. Featuring: ✓ UV filters and sunflower antioxidant protection. ✓ Sunflower oil is known to be rich in vitamins A, C, D and E and for its protective effect. ✓ Leaves hair with lasting moisture, smoothness and sun reflecting shine. ✓ A summery, fresh fragrance.
61
April Presenter v8.indd 22
12/03/2012 17:15
BUY* 18 x SUNSORIALS PRODUCTS (ANY MIX)
After-Sun Shampoo 250ml
Sun Repair Treatment 150ml
RECEIVE FREE*
Protective Non-Oil Spray 150ml
After-Sun Repair Spray 150ml
6X
Biolage Beach Bag
*Subject to regional availability. While stocks last. 62
March Presenter v6 pagination 2.indd 31
07/02/2013 15:35