Matrix Promotions May 2013

Sales Presenter

May 2013

May Presenter V5.indd 1

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1

2

TAKE YOUR

OFF INCENTIVE

PROMOTION

3

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TAKE YOUR

OFF I NCEN T I V E

With fantastic prizes up for grabs just by taking off your colour tube box tops‌

What are you waiting for?

3 3

3

Motivate your team I ncrease your colour sales Encourage your team to be creative with colour

START DATE: 1st March 2013 END Date: 31st May 2013

4

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EverydayLow Prices...

Free measuring scoop!

Light Master Bleach

£7.48

TECHNOLOGY

per 500g pouch

• NEW Light Boosting technology with up to 8 levels of lift.

• The NEW Light Boosting actives release oxygen 20% faster* to lighten at a quick, yet controlled pace.

• Dazzling, ultra light tones whilst avoiding warm yellow undertones.

SMALL

SHEETS

per pack

LARGE

*in comparison with V Light

250

£8.97 £9.97

*in comparison with V Light

per pack

Opti Curl Firm

£2.97

Opti.curl (firm curls) 1 application Ester-free formula that adapts to differences in hair porosity.

Delivers springier, firmer curls for normal, resistant and colourtreated hair (up to 20 volume).

Vavoom Hairspray Amazing Value!

each

All Vavoom products

£3.97

The modern, salon styling and finishing line for instant high glam styles. Mix and match any products in the collection for endless styling possibilities.

each

5

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new

Curl MAY 2013

promotion 6

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CURLY CLIENTS? EMBRACE NATURAL CURLS

Only 29% of women in the UK with naturally curly hair want to make it straighter*.

WAVE GOODBYE TO THE STRAIGHT HAIR TREND

Studies show a recent decline in desire for straight hair and increased interest in curls amongst women in the UK*.

PUT THE SPRING BACK INTO YOUR SALES

75% of curly consumers use 3+ hair products daily** and most spend over 1/3 more on their products than those with straight hair***.

*KWP Usage: 12m/e March 2012 **Mintel 2009Survey 2010.

1. L’OréalInternational Haircare Brand Tracking 2. Measured asCurly resistance to brushing after using Shampoo, ***Naturally Network 2011

Conditioner + Leave-In Cream vs a non-conditioning shampoo on bleached hair.

3. Source: Nielsen Scantrack Data to WE 05.01.13 †Subject to regional availability. While stocks last.

May Presenter V5.indd 4

7

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By lar d PU an Po M de

SolVe tHe CHallengeS oF CUrly Hair Offer curly clients bouncy, touchable spirals with root to tip deďŹ nition and shine!

new

Curl FeatUring anti-Frizz nutri-Curl technology

tM

enriCHed WitH Jojoba oil + Wheat Protein

SHARE yOUR OWN CURL TIPS!

trCUrltalK

MatriXHairCare

#

8

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new

SignS oF Salon PerFeCt Hair

CURL

DEFINED TOUCHABLE IN-CONTROL

anti-FriZZ nUtri-CUrl teCHnology

BOUNCY

tM

JOJOBA OIL + WHEAT PROTEIN

yoUr Client SeeS

frizzy, uncontrollable curls

yoU See

loss of definition, less bounce

tHey get

touchable, in-control curls, defined root to tip

9

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Shampoo 300ml, 1 litre

Conditioner 250ml, 1 litre

gently cleanses and helps define touchable curls.

Detangles and helps define touchable curls.

Contouring Lotion 150ml • Helps boost bounce and shine • Nourishes for definition • Controls without crunch

reCoMMend SiMPle Styling regiMeS to yoUr CUrl ClientS

laZy day CUrlS

glaMoUr CUrlS

Apply Contouring Lotion to damp hair and comb through with a wide tooth comb.

SteP 1

Blast hair dry to remove excess moisture then apply Contouring Lotion.

Scrunch hair to encourage natural curl formation.

SteP 2

Take medium size sections, working up from the nape of the head. Coil each section around two fingers to produce a barrel curl and secure in place with grips.

Apply heat with diffuser working hair in a scrunching motion with hands.

SteP 3

Leave to dry or use diffuser to apply a gentle contolled heat.

Remove grips when dry and dress out, using another light layer of Contouring Lotion.

reSUlt Voluminous, natural looking curls.

CUrl

Controlled, sculpted barrel curl.

fOR UNCONTROLLABy CURLy HAIR 10

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new

CONCEPT SALON PROMOTION

Curl

BUY*

12 X

12 X

CURL SHAMPOO 300ML

CURL CONTOURING LOTION 150ML

TOTAL PRICE £103.32 11

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new

CONCEPT SALON PROMOTION Curl

RECEIVE FREE* 12 X

1X

1X

CURL SHAMPOO 1L

CURL CONDITIONER 1L

CURL CONDITIONER 250ML

2X ATTRACT CURL CLIENTS WITH 3 FOR 2 PROMOTION

WORTH: £57.43

A5 MIRROR STICKERS

* Subject to regional availability. Whilst stocks last.

12

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new

PREMIER SALON PROMOTION

Curl

BUY* 6X

6X

CURL SHAMPOO 300ML

CURL CONTOURING LOTION 150ML

TOTAL PRICE £51.66 13

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new

PREMIER SALON PROMOTION Curl

RECEIVE FREE* ATTRACT CURL CLIENTS WITH 3 FOR 2 PROMOTION

6X

2X

CURL CONDITIONER 250ML

A5 MIRROR STICKERS

WORTH: £19.32 * Subject to regional availability. Whilst stocks last.

14

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MAY 2013

promotion 16

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OUR STYLE HEROES ARE THE PERFECT INGREDIENTS TO ANY STYLE COCKTAIL...

get on tHe PUlSe oF Style BREAK THE RULES WITH LOOKS THAT NEVER LOOK BACK.

STRUCTURE Beach Clay Matte Texture Clay 100ml

Quick & Dirty Matte Clay 50ml Define and separate strands with this firm clay. for lasting control with a matte finish.

Create strong definition and texture with a light matte finish with this soft clay.

FINISH

TEXTURE

NEW Surround Shine Lightweight Mist 150ml

TM

Accentuate any hairstyle with instant shine that lasts up to 24 hours.

HEAT

Clean Remix Instant Dry Shampoo 153ml Refresh hair without water by absorbing oils and lifting hair, leaving it feeling cleaner and not overloaded. great for creating a beachy/ festival look.

Switch-Flicks Wax-gel 100ml Create slick, reworkable texture and accentuate flicked-out pieces with this wax-gel hybrid. Touchable and non-sticky with added shine and control.

VOLUME

Thermo Glide Express Blow Dry Crème 150ml

Mega Dust Volume Texturizer 7g

Help speed up drying time and silken strands whilst protecting from heat styling tools with this lightweight cream.

give hair ultimate lift with this lightweight grip dust. Ideal for backcombing and no-slip up-dos.

17

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in tHe WindoW

reViVe yoUr retail MerCHandiSing

GET ON THE PULSE OF STYLE. DESIGN PULSE BREAKS THE RULES WITH LOOKS THAT NEVER LOOK BACK.

GET ON THE PULSE OF STYLE. DESIGN PULSE BREAKS THE RULES WITH LOOKS THAT NEVER LOOK BACK.

SHoWCaSe oUr neW Brand iMagery • Edgy and aspirational unisex visuals

W W W.M AT R IX H A IR C A R E .C O .U K

W W W. M AT R I X H A I R C A R E . C O . U K

A1 DOUBLE SIDED WINDOW POSTER

driVe More SaleS

on tHe CoUnter

• New product display offers flexibility to fit any 7 x Design Pulse products across and space to fill in your own prices and names of your chosen products • Includes quick and easy product guide on the reverse

NEW COUNTER TOP DISPLAY

at tHe CHair

inSPire yoUr StyliStS & ClientS • New create-the-look Style Guides • Includes product overview for complete range • Showcases 4 edgy looks with 3 simple steps to recreate them using our hero products

STYLE GUIDES 18

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CONCEPT SALON PROMOTION

BUY* 4 X MEGA DUST 4 X SWITCH FLICKS 4 X QUICK AND DIRTY OR BEACH CLAY 4 X SURROUND SHINE 4 X THERMO GLIDE 4 X CLEAN REMIX

DESIGN PULSE HEROES

19

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CONCEPT SALON PROMOTION

RECEIVE FREE* 1 X MEGA DUST 1 X SWITCH FLICKS 1 X QUICK AND DIRTY OR BEACH CLAY 1 X SURROUND SHINE 1 X THERMO GLIDE 1 X CLEAN REMIX

1X

DESIGN PULSE HEROES

1X GET ON THE PULSE OF STYLE. DESIGN PULSE BREAKS THE RULES WITH LOOKS THAT NEVER LOOK BACK.

GET ON THE PULSE OF STYLE. DESIGN PULSE BREAKS THE RULES WITH LOOKS THAT NEVER LOOK BACK.

NEW COUNTER TOP DISPLAY (PRODUCT NOT INCLUDED)

25 X WWW.MAT R IXHAI R CAR E.CO .UK

WWW.MATRIXHAIRCARE.CO.UK

A1 DOUBLE SIDED WINDOW POSTER

STYLE GUIDES

WORTH: £65.70

PACK OF 20% OFF STICKERS

RRP

20% off

* Subject to regional availability. Whilst stocks last.

20

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PREMIER SALON PROMOTION

BUY* 1 X MEGA DUST 1 X SWITCH FLICKS 1 X QUICK AND DIRTY OR BEACH CLAY 1 X SURROUND SHINE 1 X THERMO GLIDE 1 X CLEAN REMIX

DESIGN PULSE HEROES

21

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PREMIER SALON PROMOTION

RECEIVE FREE*

1X

MEGA DUST 7g

WORTH: £10.95 RRP * Subject to regional availability. Whilst stocks last.

22

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NEW USER WELCOME KIT

INVEST

TOTAL COST

ÂŁ99.00

X 18 PRODUCTS (ANY)

get on the pulse of style with cutting-edge technologies and versatile textures. Inspire your stylists and clients to take their creativity to the next level.

*Welcome Kit cost, support value, savings, dependant on individual distributor pricing.

All prices are Ex. VAT. Subject to availability.

Ask your Sales Consultant for more information. Designs are for illustration purposes and are subject to change.

Please note: pack shots are not to scale.

www.matrixhaircare.co.uk 23

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RECEIVE FREE*:

WORTH

£32.85 RRP

GET ON THE PULSE OF STYLE. DESIGN PULSE BREAKS THE RULES WITH LOOKS THAT NEVER LOOK BACK.

GET ON THE PULSE OF STYLE.

3 x ANY DESIGN PULSE GETPRODUCTS ON THE PULSE OF STYLE.

DESIGN PULSE BREAKS THE RULES WITH LOOKS THAT NEVER LOOK BACK.

BREAK THE RULES WITH LOOKS THAT NEVER LOOK BACK.

GET ON THE PULSE OF STYLE. WWW.MATRIXHAIRCARE.CO.UK

BREAK THE RULES WITH LOOKS THAT NEVER LOOK BACK. DP A1 DS Window Poster v4.indd 1

18/12/2012 11:17

W W W. M TAR I XHA I R C A RE.CO .U K

GET ON THE PULSE OF STYLE. BREAK THE RULES WITH LOOKS THAT NEVER LOOK BACK.

WWW.MA TRIXHAI RCARE.CO.UK

GET ON THE PULSE OF STYLE. BREAK THE RULES WITH LOOKS THAT NEVER LOOK BACK.

WWW.MATRIXHAIRCARE.CO.UK W W W. M TAR I XHA I R C A RE.CO .U K

DP A5 Mirror Stickers v4.indd 1

DP A1 DS Window Poster v4.indd 2

1 x SET Of 2 MIRROR STICKERS

1 x A1 DOUBLE SIDED WINDOW POSTER

WWW.MA TRIXHAI RCARE.CO.UK

DP A5 Mirror Stickers v4.indd 1

18/12/2012 11:18

18/12/2012 11:16

18/12/2012 11:16

NEW COUNTER TOP DISPLAY (PRODUCT NOT INCLUDED)

Unlimited FREE Education. Talk to your Matrix Sales Consultant about our wide range of haircare and styling happy hours, worth £35/50 – FREE to Matrix users/ stockists!

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‘MiX UP yoUr ColoUr’ in May! Do you have everything you need to offer existing clients and potential new clients what they want?

This month we are highlighting some of our star products - our new ammonia-free COLORINSIDER, our amazing tone-on-tone, Color Sync, and our bespoke highlighting system, Colorgraphics2.

We think these products are essential to have within salon to be able to really ‘mix up your colour’ offerings!

May 2013

ProMotion 26

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W ne

experience

aMMonia-Free odoUrleSS Permanent Hair Colour ColoUr inJeCtion

oil

deliVery SySteM

neW 27

May Presenter V5.indd 24

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NEW USER STARTER KIT

REE

our

INVEST:

TOTAL COST

COLORINSIDER is a true breakthrough in Matrix’s hair colour category. It’s our first 100% ammonia-free odourless permanent colourant with Oil Delivery System2 technology, protected with over 22 patents.

The colour result is delivered in high-resolution with true, sharp and saturated results.

X 20 ANY

COLORINSIDER Shades (67ml)

RECEIVE FREE*:

The Colour Injection Oil Delivery System propels colour actives directly to the hair cortex.

Maximises colour impact with minimum levels of alkaline agent.

JO AMM IN THE O REVO NIA-FREE LU TODA TION Y!

£99.00

WORTH

2 x COLORINSIDER Oil-Cream Developers (1L) 10 Vol (3%), 20 Vol (6%), 30 Vol (9%)

UP TO £25.00

4 x COLORINSIDER A2 Posters

Minimum stress on the cuticle surface.

Outstanding hair protection*

High-resolution colour • f ull-power, sharp focus reflects • Deeply saturated, even finish from root to tip with up to 100% grey coverage • 51 intermixable shades including Clear. 15 tonal families.

Perfectly-polished finish • Helps preserve the hair fibre integrity for an even, reflective finish Precision-calibrated palette • Optimum balance of base + reflect • Predictable, true-to-tone shades No ammonia, No odour • Plesant application, exceptional client comfort * COLORINSIDER respects the essential amino acids and lipid balance of natural hair

1 x Standard COLORINSIDER Shade Chart

1 x COLORINSIDER Measuring Cup

1 x COLORINSIDER Quick Reference guide

1 x COLORINSIDER Brush

3 x COLORINSIDER Helix’s

1 x Health And Safety Kit

1 x COLORINSIDER Bowl

Unlimited FREE Education. Talk to your Matrix Sales Consultant about our our wide range of colour happy hours, worth £35/ 50 – FREE to Matrix users/stockists! *Starter Kit cost, support value, savings, dependant on individual distributor pricing.

Subject to availability. Designs are for illustration purposes and are subject to change.

28

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eXPerienCe tHe UniQUe VerSatility oF Color SynC‌ Enhance natural colour

Enhance gloss and shine

Tone prelightened hair

Perfect for correcting hair colour

Cover up to 75% grey*

* Color Sync Extra Coverage Shades deliver up to 75% grey coverage

29

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NEW USER STARTER KIT

Color Sync is a tone-on-tone, ammonia-free hair colour. The Cera-Oil complex is attracted to porous areas, smoothing the way for uniform processing. Colour is even, it won’t leave bands or grab on the ends - it’s truly seamless!

The perfect partner to SOCOLOR. beauty and COLORINSIDER!

INVEST:

TOTAL COST

EX THE VPERIENCE E & CR RSATILITY POTE EATIVE COLO NTIAL OF R SYN C!

£99.00

X 20 SHADES (ANY)

Blended Natural/ Reflect/Special Collection 90ml

RECEIVE FREE*:

Extra Coverage Collection 90ml

WORTH

Boosters 30ml

Up to £25.00

CERA-OIL CONDITIONING COMPLEX 1 3 2

Before

1

After

2

2 x Color Sync Activators 1L (Any: Regular, Extra Coverage)

3

Natural Jojoba Oil

HexaForce Polymer

Ceramide Complex

Nourishes and polishes surface.

Strengthens inner cortex.

Equalises porosity for an even surface.

1 x Color Sync Shade Chart

Technical Colour Handbook

• Beautiful colour results • Ammonia-free formula is gentle on hair • g el + Cream application, easy to use

1 x Matrix Branded Banner

1 x Matrix Colour Health & Safety Kit

• Unlimited creativity with more than 60 intermixable shades Unlimited FREE Education. Talk to your Matrix Sales Consultant about our our wide range of colour happy hours, worth £35/ 50 – FREE to Matrix users/stockists! *Starter Kit cost, support value, savings, dependant on individual distributor pricing.

Subject to availability. Designs are for illustration purposes and are subject to change.

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High speed lightening and dual conditioning in one simple step.

Formula contains Omega B5 dual conditioning system for beautiful, healthy-looking highlights.

“Colorgraphics2 delivers amazing bespoke colour, tone and condition.

It has allowed us to reinvent the way we approach colour and offer something unique to our clients.�

Gary Hooker & Michael Young.

Hooker & Young, North East

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NEW USER WELCOME KIT

TECHNOLOGY:

INVEST:

TOTAL COST

BE

BY TH AMAZED COLO E BESPO SYST RGRAPHICKE EM I S2 SALO N YOUR N!

£99.00

X6

X1

X1

Colorgraphics2 Pigments (Any: grape, Blueberry, Spearmint, Mocha)

Colorgraphics2 Lightening Powder

Colorgraphics2 Promoter (22 Vol)

RECEIVE FREE*:

WORTH

Up to £25.00

• High speed lightening: Lifts and tones in one simple step.

• Dual-Conditioning: Omega B5 dual conditioning system combines toning formulas containing Omega 3 & 6 and Lightening Powder enriched with Pro-Vitamin B5 to help smooth and protect hair during the lightening process.

1 x Colorgraphics2 Promoter (8 Vol)

Technical Colour Handbook

1 x Visi Color see-through wraps (Small size - 250 sheets)

• Versatility: Cool or warm precision for personalised results, using the different pigments available.

1 x Matrix Colour Health & Safety Kit

1 x Colorgraphics2 Totem

1 x Colorgraphics2 Consultation Pad

Unlimited FREE Education. Talk to your Matrix Sales Consultant about our our wide range of colour happy hours, worth £35/ 50 – FREE to Matrix users/stockists! *Starter Kit cost, support value, savings, dependant on individual distributor pricing.

Subject to availability. Designs are for illustration purposes and are subject to change.

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DIGITAL EDGE

GLOBAL TREND APRIL 2013 34

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DIGITAL EDGE Trends are an opportunity to showcase your professional expertise!

Stay ahead of the game – make a personal fashion statement with a DIGITAL EDGE. 10 striking new looks created by some of the leading hairdressers in the world

“Fabulous COLOR is always in STYLE”

Matrix is proud to offer this exclusive essie Gift with Purchase with the Digital Edge Collection.

• Iconic identity, iconic bottle, unique design • Award-winning nail polishes • Long-lasting, chip resistant • 250+ shades THIS DEAL IS ONLY AVAILABLE TO MATRIX SALONS!

35

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DIGITAL EDGE CREATIONS: THE ESSENTIALS THE PRODUCTS NEEDED TO CREATE THE LATEST LOOKS IN CUTTING EDGE DIGITAL COLOUR FLASH WAVE AND SPIRAL FX

SOCOLOR.beauty 5RR+

Color Sync 4A

SOCOLOR. beauty SORED SR-RV

INTERFERENCE AND SHORT CIRCUIT

SOCOLOR.beauty UL-NV+

COLORINSIDER 10N

COLORINSIDER 7NW

WHITE NOISE AND VIRAL GLAM

Light Master

COLORINSIDER 10V

COLORINSIDER CLEAR

COLORINSIDER 10A

TEXTURE SHOCK AND FIBRE GRID

Color Sync 6BC

SOCOLOR.beauty 7C

SOCOLOR.beauty 8G

SOCOLOR.beauty 10G

VIRTUAL FADE AND HARD DRIVE

Light Master

COLORINSIDER 5A

COLORINSIDER 10A

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DIGITAL EDGE MARKETING SUPPORT* EYE CATCHING VISUALS AND PROMOTIONAL MATERIAL

DIGITAL EDGE

COLLECTION LOOK BOOK

DIGITAL EDGE

ESSIE

DOUBLE SIDED A2 POSTER

NAIL POLISH DISPLAY

ESSIE NAIL POLISH

EDUCATIONAL MATERIAL

Color Sync

SHADE CHART

DIGITAL EDGE

COLORINSIDER

TECHNICAL GUIDE

SHADE CHART

SOCOLOR.BEAUTY

DELUXE SHADE CHART *All items subject to regional availability. Whilst stocks last. Available with selected deals only at Distributors discretion.

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STAGE 0 PRODUCT KNOWLEDGE & EXPLORATION MATRIX HAIR COLOUR REFRESHER • A re f re s h i n g w a y t o re i n t ro d u c e y o u r s e l f to Matrix hair colouring products.

• B e c o m e f a m i l i a r w i t h t h e p ro d u c t s used to create the collection to get the most out of our deals such as SOCOLOR.beauty, COLOR SYNC and COLORINSIDER • Find out about NEW launches.

SEE EDUCATION DATES FOR DETAILS... BOOK EARLY TO AVOID DISAPPOINTMENT!

STAY AHEAD OF THE DIGITAL AGE BOOK PLACES NOW TO LEARN THE FUTURE OF COLOUR

STAGE 2 SEASONAL TREND TECHNIQUES • L e a r n h o w t o c re a t e y o u r o w n i n s a l o n techniques. Minimal effort – Maximum impact.

• Lear n how to use the latest Matrix Collection techniques and how you can adapt and re invent them to suit your client’s needs.

SEE EDUCATION DATES FOR DETAILS... BOOK EARLY TO AVOID DISAPPOINTMENT! April Presenter v5.indd 7

38

08/03/2013 10:00

CONCEPT SALON PROMOTION

BUY*

DIGITAL EDGE

SOCOLOR.beauty, Color Insider and Color Sync Deal

86 X

SOCOLOR.BEAUTY, COLOR SYNC OR COLOR INSIDER SHADES (ANY MIX)

* Subject to regional availability. Whilst stocks last.

39

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08/03/2013 10:00

DIGITAL EDGE

CONCEPT SALON PROMOTION

SOCOLOR.beauty, Color Insider and Color Sync Deal

RECEIVE FREE* 6X

3X

SOCOLOR.BEAUTY CREAM DEVELOPER 1L OR COLOR SYNC ACTIVATOR 1L (ANY)

24 X

Free measuring scoop!

ESSIE NAIL POLISH GIFT WITH PURCHASE (NOT FOR RESALE)

LIGHTMASTER BLEACH

1X

*in comparison with V Light

*in comparison with V Light

DIGITAL EDGE COLLECTION LOOK BOOK

1X

ESSIE NAIL POLISH DISPLAY

1X

1X

DIGITAL EDGE TECHNICAL GUIDE

DOUBLE SIDED A2 POSTER * Subject to regional availability. Whilst stocks last.

40 13

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08/03/2013 10:00

PREMIER SALON PROMOTION

BUY*

DIGITAL EDGE

SOCOLOR.beauty, Color Insider and Color Sync Deal

48 X

SOCOLOR.BEAUTY, COLOR SYNC OR COLOR INSIDER SHADES (ANY MIX)

* Subject to regional availability. Whilst stocks last.

41

April Presenter v5.indd 10

08/03/2013 10:00

DIGITAL EDGE

PREMIER SALON PROMOTION

SOCOLOR.beauty, Color Insider and Color Sync Deal

RECEIVE FREE* 3X

1X

SOCOLOR.BEAUTY CREAM DEVELOPER 1L OR COLOR SYNC ACTIVATOR 1L (ANY)

1X

LIGHTMASTER BLEACH

*in comparison with V Light

*in comparison with V Light

DIGITAL EDGE COLLECTION LOOK BOOK

12 X

Free measuring scoop!

ESSIE NAIL POLISH GIFT WITH PURCHASE (NOT FOR RESALE)

1X

ESSIE NAIL POLISH DISPLAY

1X

1X

DIGITAL EDGE TECHNICAL GUIDE

DOUBLE SIDED A2 POSTER * Subject to regional availability. Whilst stocks last.

42 15

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08/03/2013 10:00

VISUAL SALON PROMOTION

BUY*

DIGITAL EDGE

SOCOLOR.beauty, Color Insider and Color Sync Deal

26 X

SOCOLOR.BEAUTY, COLOR SYNC OR COLOR INSIDER SHADES (ANY MIX)

* Subject to regional availability. Whilst stocks last.

43

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08/03/2013 10:00

DIGITAL EDGE

VISUAL SALON PROMOTION

SOCOLOR.beauty, Color Insider and Color Sync Deal

RECEIVE FREE* 2X

6X

SOCOLOR.BEAUTY CREAM DEVELOPER 1L OR COLOR SYNC ACTIVATOR 1L (ANY)

ESSIE NAIL POLISH GIFT WITH PURCHASE (NOT FOR RESALE)

1X 1X

DIGITAL EDGE TECHNICAL GUIDE

DOUBLE SIDED A2 POSTER

* Subject to regional availability. Whilst stocks last.

44 17

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08/03/2013 10:00

MATRIX SALON PROMOTION

BUY*

DIGITAL EDGE

SOCOLOR.beauty, Color Insider and Color Sync Deal

12 X

SOCOLOR.BEAUTY, COLOR SYNC OR COLOR INSIDER SHADES (ANY MIX)

* Subject to regional availability. Whilst stocks last.

45

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MATRIX SALON PROMOTION

DIGITAL EDGE

SOCOLOR.beauty, Color Insider and Color Sync Deal

RECEIVE FREE* 1X

1X WHERE CAN I GET THIS IMAGE HIRES?

SOCOLOR.BEAUTY CREAM DEVELOPER 1L OR COLOR SYNC ACTIVATOR 1L (ANY)

ESSIE NAIL POLISH GIFT WITH PURCHASE (NOT FOR RESALE)

1X

DIGITAL EDGE TECHNICAL GUIDE

* Subject to regional availability. Whilst stocks last.

46 19

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NEW advanced

fiberstrong

AN INCREDIBLE OPPORTUNITY FOR YOUR SALON...

• 74% of women have damaged hair* • The damaged hair market is the fastest growing segment†

UK & ROI STATISTICS

• The value of this market is worth £101 million†

WHAT IS DAMAGED HAIR AND HOW DO WE TREAT IT?

DAMAGED HAIR CYCLE Origin

External Stress

Consequence

Solution

Destroyed Cuticle

Resurface

BIOLAGE LAUNCHES A NEW CATEGORY IN HAIRCARE

*Source: Kantar World Panel Usage data – Jun 2012 % users among female only † Source: Nielsen Scantrack Data to WE 05.01.13 47 48

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INTRODUCING NEW BIOLAGE ADVANCED • Combines nature with innovative technology • Formulas enriched with natural botanicals • But now supercharged with the latest molecular science

NEW ADVANCED

CATEGORY TARGET

Solves specific hair/ scalp issues for damaged hair

CORE

Exclusive ingredients with added services

Solves core hair issues

NATURES INGENIUS SECRET

BOTANICAL INGREDIENT PURE OILS

+

BOTANICAL INGREDIENT BIO SCIENCE

PRODUCT RANGE

SPECIALTY

MOLECULAR SCIENCE HYDRA

ALOE VERA

COLOR

ORCHID

SMOOTH

CAMELLIA

VOLUME

SOY

EXQUISITE OIL

FIBERSTRONG

MORINGA OIL

Intra-Cylane +Bamboo

TM

Introducing NEW Biolage Advanced Fiberstrong NEW advanced

fiberstrong 48

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NEW advanced

fiberstrong

NEW ADVANCED TECHNOLOGY

INTRA-CYLANE™ • A unique patented molecule to the L’Oréal group • Fills the gaps in the hair’s cuticle to protect against future breakage • Conditions to leave hair touchably soft

+ BAMBOO • Unique ability to regenerate itself extraordinarily quickly • Well known for it’s strength and resilience • Hair feels more flexible to prevent future breakage

LEAVES HAIR FEELING UP TO

12X

MORE RESISTANT TO BREAKAGE*

* Brushing test. Fiberstrong shampoo, masque and intra-cylane leave-in cream vs classic shampoo on bleached hair.

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NEW advanced

ďŹ berstrong

STUNNING NEW PACKAGING

50

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NEW advanced

fiberstrong

THE RANGE

CLEANSE

CONDITION

CARE

Fiberstrong Shampoo 250ml, 1L

Fiberstrong Conditioner 250ml, 1L

Fiberstrong Masque 150ml

• Gently cleanses • Reinforces

• Detangles • Reinforces and moisturises

• Moisturises for exceptional conditioning

PARABEN-FREE

PARABEN-FREE

PARABEN-FREE

• Prevents breakage and damage

TREATMENT

CREATE

Intra-Cylane™ Fortifying Cream 200ml

Intra-Cylane™ Concentrate 10x10ml

• Anti-breakage leave-in cream

• Offer your clients our New Fortifying Service

• Protects and conditions the cuticle

• Conditioning formulas for reinforcement

PARABEN-FREE

PARABEN-FREE 51

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NEW advanced

fiberstrong

DISCOVER OUR NEW FORTIFYING SERVICE...

STEP BY STEP GUIDE STEP 1: FIBERSTRONG SHAMPOO • Shampoo to gently cleanse and reinforce.

STEP 2: INTRA-CYLANE™ CONCENTRATE • Take small subsections and apply Intra-CylaneTM Concentrate.

• To ensure complete results, smooth the subsection, working the Concentrate through with your fingers • Leave on hair for 2-3 minutes and rinse thoroughly.

STEP 3: FIBERSTRONG MASQUE • Apply Fiberstrong Masque and massage.

• Rinse thoroughly and gently towel dry.

STEP 4: INTRA-CYLANE™ FORTIFYING CREAM • Apply to wet hair to shield from breakage and condition the cuticle.

• Style as desired

RESULTS: The Fiberstrong Fortifying Service and Intra-Cylane™ technology provides conditioning formulas to help reinforce hair, leaving it feeling protected and touchably soft.

...AND BOOST YOUR SALON PROFIT 52

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NEW advanced

ďŹ berstrong

STRENGTHEN YOUR FOOTFALL

Biolage Shelf Inserts to help Client Navigation

A1 Fiberstrong Poster for impactful window displays

*Subject to regional availability. While stocks last.

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NEW

REINFORCE YOUR SALON

advanced

fiberstrong

Fiberstrong Beauty Tablets + Graphics (x3) to generate interest and client awareness

Fiberstrong Counter Top Display Unit to increase Retail Sales NEW advanced

fiberstrong

WEAK, FRAGILE HAIR? ASK YOUR STYLIST ABOUT OUR NEW FORTIFYING SERVICE!

12x

For hair that feels up to more resistant to breakage*

* Measured as resistance to brushing after using Shampoo + Conditioner + Leave-In Cream vs a non-conditioning shampoo (on bleached hair)

Fiberstrong Mirror Stickers fiberstrong to promote Fortifying Service NEW

advanced

WEAK, FRAGILE HAIR? ADVANCED FORMULA: INTRA-CYLANE + BAMBOO EXTRACT ™

12x

For hair that feels up to more resistant to breakage*

* Measured as resistance to brushing after using Shampoo + Conditioner + Leave-In Cream vs a non-conditioning shampoo (on bleached hair)

Firestrong Mirror Stickers a4 Port v6.indd 1

11/02/2013 15:06

Biolage Client Leaflets to increase your retail sales

Fiberstrong Shampoo & Conditioner Duo Packet 10ml to generate client awareness *Subject to regional availability. While stocks last. † Products not included with above items.

April Presenter v5.indd 33

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NEW

CONCEPT SALON PROMOTION

advanced

fiberstrong

BUY* 6X

6X

Fiberstrong Shampoo 250ml

6X

Fiberstrong Masque 150ml

Fiberstrong Conditioner 250ml

6X

2X

Intra-CylaneTM Fortifying Cream 200ml

Intra-CylaneTM Concentrate 10x10ml

*Subject to regional availability. While stocks last.

55 38

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NEW

CONCEPT SALON PROMOTION

advanced

fiberstrong

RECEIVE FREE* 1X

Fiberstrong Shampoo 1000ml

1X

1X

2X

Fiberstrong Conditioner 1000ml

2X

Pumps 1L

1X

Intra-CylaneTM Fortifying Cream 200ml

2X

50 X

NEW NEW advanced

fiberstrong fiberstrong advanced

WEAK, FRAGILE HAIR? WEAK, FRAGILE HAIR?

ASK YOUR STYLIST ABOUT OUR NEW FORTIFYING SERVICE! ASK YOUR STYLIST ABOUT OUR NEW FORTIFYING SERVICE!

12x 12x

For hair that feels up to more resistant to breakage* For hair that feels up to more resistant to breakage*

* Measured as resistance to brushing after using Shampoo + Conditioner + Leave-In Cream vs a non-conditioning shampoo (on bleached hair)

* Measured as resistance to brushing after using Shampoo + Conditioner + Leave-In Cream vs a non-conditioning shampoo (on bleached hair)

NEW NEW advanced

fiberstrong fiberstrong advanced

WEAK, FRAGILE HAIR? WEAK, FRAGILE HAIR? ADVANCED FORMULA: INTRA-CYLANE + BAMBOO EXTRACT ™

ADVANCED FORMULA: INTRA-CYLANE + BAMBOO EXTRACT ™

12x 12x

For hair that feels up to more resistant to breakage* For hair that feels up to more resistant to breakage*

Biolage Client Leaflets

* Measured as resistance to brushing after using Shampoo + Conditioner + Leave-In Cream vs a non-conditioning shampoo (on bleached hair)

Fiberstrong Counter Top Display Unit

A1 Window Poster

Firestrong*Mirror Stickers a4 Port to v6.indd 1 after using Shampoo + Conditioner + Leave-In Cream vs a non-conditioning shampoo (on bleached hair) Measured as resistance brushing

11/02/2013 15:06

Firestrong Mirror Stickers a4 Port v6.indd 1

11/02/2013 15:06

Mirror Stickers

18 X

Fiberstrong Shampoo & Conditioner Duo Packet 10ml

16 X

Biolage Shelf Inserts

*Subject to regional availability. While stocks last.

56 39

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NEW

PREMIER SALON PROMOTION

advanced

fiberstrong

BUY* 4X

4X

Fiberstrong Shampoo 250ml

Fiberstrong Conditioner 250ml

4X

4X

Fiberstrong Masque 150ml

Intra-CylaneTM Fortifying Cream 200ml

1X

Intra-CylaneTM Concentrate 10x10ml

*Subject to regional availability. While stocks last.

57 40

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NEW

PREMIER SALON PROMOTION

advanced

fiberstrong

RECEIVE FREE* 1X

Fiberstrong Shampoo 1000ml

1X

1X

Pumps 1L

1X

3X

Intra-CylaneTM Fortifying Cream 200ml

25 X

2X

Fiberstrong Beauty Tablets + Graphics

16 X

NEW NEW advanced

fiberstrong fiberstrong advanced

WEAK, FRAGILE HAIR? WEAK, FRAGILE HAIR?

ASK YOUR STYLIST ABOUT OUR NEW FORTIFYING SERVICE! ASK YOUR STYLIST ABOUT OUR NEW FORTIFYING SERVICE!

12x 12x

For hair that feels up to more resistant to breakage* For hair that feels up to more resistant to breakage*

* Measured as resistance to brushing after using Shampoo + Conditioner + Leave-In Cream vs a non-conditioning shampoo (on bleached hair)

* Measured as resistance to brushing after using Shampoo + Conditioner + Leave-In Cream vs a non-conditioning shampoo (on bleached hair)

NEW NEW advanced

fiberstrong fiberstrong advanced

WEAK, FRAGILE HAIR? WEAK, FRAGILE HAIR? ADVANCED FORMULA: INTRA-CYLANE + BAMBOO EXTRACT ™

ADVANCED FORMULA: INTRA-CYLANE + BAMBOO EXTRACT ™

12x 12x

For hair that feels up to more resistant to breakage* For hair that feels up to more resistant to breakage*

* Measured as resistance to brushing after using Shampoo + Conditioner + Leave-In Cream vs a non-conditioning shampoo (on bleached hair)

A1 Window Poster

Biolage Client Leaflets

Firestrong*Mirror Stickers a4 Port to v6.indd 1 after using Shampoo + Conditioner + Leave-In Cream vs a non-conditioning shampoo (on bleached hair) Measured as resistance brushing

11/02/2013 15:06

Firestrong Mirror Stickers a4 Port v6.indd 1

11/02/2013 15:06

Mirror Stickers

Biolage Shelf Inserts

*Subject to regional availability. While stocks last.

58 41

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NEW

VISUAL SALON PROMOTION

advanced

fiberstrong

BUY* 2X

2X

Fiberstrong Conditioner 250ml

Fiberstrong Shampoo 250ml

2X

Fiberstrong Masque 150ml

2X

Intra-CylaneTM Fortifying Cream 200ml

*Subject to regional availability. While stocks last.

59 42

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NEW advanced

VISUAL SALON PROMOTION

fiberstrong

RECEIVE FREE* 1X

1X

Intra-CylaneTM Fortifying Cream 200ml

A1 Window Poster

*Subject to regional availability. While stocks last.

60 43

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sunsorials

The power of the sun...

•

UVA and UVB rays have the power to damage the hair from the cuticle through to the inner structure.

•

Symptoms of sun damaged hair: ✓ Faded hair colour ✓ Dry, brittle hair

✓ Broken or split ends ✓ Frizzy hair

Offer your clients protection for their hair this summer.

Biolage Sunsorials protects hair from the harmful effects of the sun, pool and sea water.

Featuring: ✓ UV filters and sunflower antioxidant protection. ✓ Sunflower oil is known to be rich in vitamins A, C, D and E and for its protective effect. ✓ Leaves hair with lasting moisture, smoothness and sun reflecting shine. ✓ A summery, fresh fragrance.

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BUY* 18 x SUNSORIALS PRODUCTS (ANY MIX)

After-Sun Shampoo 250ml

Sun Repair Treatment 150ml

RECEIVE FREE*

Protective Non-Oil Spray 150ml

After-Sun Repair Spray 150ml

6X

Biolage Beach Bag

*Subject to regional availability. While stocks last.

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