MATRIX: EMPOWERING YOU TO IMAGINE SUCCESS.
SALES PRESENTER OCTOBER 2013
MATRIXHAIRCARE
October Presenter v6.indd 1
MATRIXHAIRCARE
MATRIXHAIRCAREUK
06/09/2013 14:31
1
2
3
4
5
TOTAL RESULTS OCTOBER 2013
6
October Presenter v6.indd 3
06/09/2013 14:31
HOW MANY OF YOUR CLIENTS USE HEAT TOOLS? HEAT STYLING TOOLS ARE ESSENTIAL TO OUR GROOMING ROUTINES.
YET 85% OF WOMEN DO NOT PROTECT THEIR HAIR DURING HEAT STYLING *
EDUCATE CLIENTS ON THE IMPORTANCE OF PROTECTING HAIR AGAINST HEAT DAMAGE
*Kantar World Panel Usage: 12m/e March 2012: Females GB – % usage occasions – styling products and tools used in the same EVENT
7
October Presenter v6.indd 4
06/09/2013 14:31
new
Heat Resist
TM
OFFER CLIENTS AFFORDABLE HEAT PROTECTION UP TO 450 F 0
*
Featuring HEAT SCREEN TECHNOLOGY
TM
Hydra-Sugars Complex
Xylose Sugar
Binds to hair ďŹ bre to trap moisture
Coats hair to create protective shield
+ *450 F/232 C. Instrumental test. Heat Resist Shampoo, Conditioner and Iron Tamer vs. a classic shampoo. O
October Presenter v6.indd 5
O
TM
TM
8
06/09/2013 14:31
HEAT RESIST
SIGNS OF SALON PERFECT HAIR
TM
STAR PRODUCT
RESISTANT
HEAT SCREEN TECHNOLOGY XYLOSE AND HYDRA-SUGARS
TM
PROTECTED NOURISHED POLISHED
YOUR CLIENT SEES dull, brittle hair
YOU SEE
signs of heat damage
THEY GET
root to tip heat protection up to 450 F*
Shampoo 300ml, 1 litre
Conditioner 250ml, 1 litre
Cleanses as it helps protect hair from heat styling up to 450ºF*.
Conditions as it helps protect hair from heat styling up to 450ºF*.
Iron Tamer™ Smoothing Lotion 100ml
o
• Apply before use of heat tools for protection • Reduces friction during blow dry • Gives natural movement to hair with flexibility and manageability • Suited for all types of heat tools
HEAT RESIST
TM
ROOT TO TIP HEAT PROTECTION UP TO 450 F* O
*450 F/232 C. Instrumental test. Heat Resist Shampoo, Conditioner and Iron Tamer vs. a classic shampoo. O
0
TM
9
October Presenter v6.indd 6
06/09/2013 14:31
BLOW-DRYING: A HOT TOPIC INTRODUCE A BLOW DRY BAR
INSPIRE CLIENTS
• Make more money during quieter periods by offering quick blow-dries for busy clients
• New step by step guide to in-salon style, featuring blow dry techniques + reasons to buy professional from your salon
EXPRESS BLOW-DRY BAR
Choose your favourite look and we will create it
SMOOTH & STRAIGHT
BOUNCY CURLS
GLAMOROUS WAVES
FOR £/€ ONLY* FULLBODIED
TOPKNOT
• Online “How To” videos featuring Jamie Stevens
*Price may vary if additional services are requested.
TR Heat A5 Mirror Stickers V6.indd 2
03/09/2013 11:49
Menu artwork free to download on www.clubmatrixonline.com www.youtube.com/matrixhaircareuk
10
October Presenter v6.indd 7
06/09/2013 14:31
new
Heat Resist
BUY
TM
RECEIVE FREE 6X
6X
1X
6X
1X
Shampoo 1L
Conditioner 1L
2X Shampoo 300ml
Conditioner 250ml
25 X
1X
Iron Tamer 100ml TM
1X
Iron Tamer 100ml TM
HEAT PROTECTION UP TO 450 F o
*
new
Heat Resist with HEAT SCREEN TECHNOLOGY TM
PRODUCTS FROM ONLY**
£/€
*/232 C. Instrumental test, applying Heat Resist Shampoo, Conditioner and Iron Tamer vs. a classic shampoo. O
**Different products in the range may vary in price. Please ask for more details.
HEAT PROTECTION UP TO 450 F o
*
Client Leaflets
Mirror Stickers new
Heat Resist
with HEAT SCREEN TECHNOLOGY
Shelf Talker
TM
(can be inserted onto Total Results stand or stuck onto any other shelf)
PRODUCTS FROM ONLY**
£/€
*/232 C. Instrumental test, applying Heat Resist Shampoo, Conditioner and Iron Tamer vs. a classic shampoo. O
**Different products in the range may vary in price. Please ask for more details.
TR Heat A5 Mirror Stickers V6.indd 1
TOTAL PRICE:
13/08/2013 09:51
MARKETING SUPPORT:
11
October Presenter v6.indd 8
06/09/2013 14:31
% DISCOUNT BUY
3X
3X
3X
new
Heat Resist
TM
RECEIVE FREE 1X
Shampoo 300ml
Conditioner 250ml
Iron Tamer 100ml TM
Iron Tamer 100ml TM
1X
1X 2X
25 X
1X
HEAT PROTECTION UP TO 450 F o
*
new
Heat Resist with HEAT SCREEN TECHNOLOGY TM
PRODUCTS FROM ONLY**
£/€
*/232 C. Instrumental test, applying Heat Resist Shampoo, Conditioner and Iron Tamer vs. a classic shampoo. O
**Different products in the range may vary in price. Please ask for more details.
HEAT PROTECTION UP TO 450 F o
Shampoo 1L
Conditioner 1L
*
Mirror Stickers
Client Leaflets
new
Heat Resist
with HEAT SCREEN TECHNOLOGY
Shelf Talker
TM
(can be inserted onto Total Results stand or stuck onto any other shelf)
PRODUCTS FROM ONLY**
£/€
*/232 C. Instrumental test, applying Heat Resist Shampoo, Conditioner and Iron Tamer vs. a classic shampoo. O
**Different products in the range may vary in price. Please ask for more details.
TR Heat A5 Mirror Stickers V6.indd 1
TOTAL PRICE:
13/08/2013 09:51
MARKETING SUPPORT: 12
October Presenter v6.indd 9
06/09/2013 14:31
CHRISTMAS GIFT SETS 2013
13
September Presenter DW v6.indd 17
06/08/2013 14:11
DISCOVER THE 2013 BIOLAGE GIFT SETS THE PERFECT GIFT FOR FRIENDS, FAMILY, COLLEAGUES OR SECRET SANTAS
EACH GIFT SET INCLUDES: Shampoo (250ml) Conditioner* (250ml)
PLUS 1 x 92ml FREE Exquisite Oil
*The Exquisite Oil Gift Set contains a mask (150ml)
14
September Presenter DW v6.indd 18
06/08/2013 14:11
5 BEAUTIFUL GIFT SETS
AVAILABLE IN OUR 5 BEST SELLING RANGES
RANGES AVAILABLE:
fiberstrong keratindose
15
September Presenter DW v6.indd 19
06/08/2013 14:11
RETAIL TOP TIPS
FOLLOW OUR TOP TIPS TO BOOST YOUR CHRISTMAS SALES:
1. Display our fantastic A5 flyers promoting the Christmas Gift Sets around your salon 2. Create a pyramid display in the window with the Christmas Gift Sets 3. Run a promotion with our Travel Size Gift Sets*. e.g. Buy one full-size Gift Set and get one Stocking Filler Gift Set free
*Deal subject to regional availability
16
September Presenter DW v6.indd 20
06/08/2013 14:11
INTRODUCING BIOLAGE STOCKING FILLERS INCLUDES: 1x 50ml Shampoo 1x 50ml Conditioner*
fiberstrong
WHY NOT: • Use as a promotional gift to boost retail? • Incentivise new clients? • Reward and motivate staff?
*Hydrathérapie conditioner is 30ml
September Presenter DW v6.indd 21
17
06/08/2013 14:11
BIOLAGE TREATMENTS - CLIENT OFFER “BUY A BIOLAGE GIFT SET AND RECEIVE A FREE TREATMENT*” • Matrix is funding a complimentary BioService treatment for every gift set bought • Promoted via: • Lid of gift set • In-salon flyer • Drives clients into the salon in the New Year • Allow clients to experience Biolage
FOR MORE INFORMATION ON HOW TO USE OUR TREATMENTS VISIT www.clubmatrixonline.com to view our BioService Menu
*To claim your free treatment, please present your empty Biolage Gift Set to your local Matrix salon! Biolage Free In-Salon Treatment is open to all UK & ROI residents aged 18 and over. This voucher is valid for a complimentary BioService treatment with the purchase of any Biolage Christmas Gift Set at all participating Matrix salons. This complimentary voucher is valid until 31st May 2014. For full terms and conditions visit www.matrixhaircare.co.uk/terms-and-conditions
18
September Presenter DW v6.indd 22
06/08/2013 14:11
PREMIER SALON PROMOTION BUY
6X
6X
Colorcarethérapie Gift Set
6X
6X
RECEIVE FREE 10 X
Biolage Colorcarethérapie Travel Set
Exquisite Oil Gift Set
Hydrathérapie Gift Set
6X
10 X
10 X
Biolage Hydrathérapie Travel Set
Biolage Fiberstrong Travel Set
2X
2X
CHRISTMAS GIFT SETS Available Now
Gift Set
TOTAL PRICE:
328.50
Keratindose Gift Set
Any Biolage Treatment (10x10ml)
JUST
PROFIT £270.00
VALUE UP TO £16.43
Biolage Stocking Fillers £10.95 each RRP £19.95
£19.95
EACH
A2 Window Poster
19
September Presenter DW v6.indd 23
06/08/2013 14:11
CONCEPT SALON PROMOTION BUY
3X
3X
3X
RECEIVE FREE 2X
1X
CHRISTMAS GIFT SETS Available Now
Colorcarethérapie Gift Set
3X
Exquisite Oil Gift Set
Hydrathérapie Gift Set
Any Biolage Treatment (10x10ml)
3X
JUST
£19.95
EACH
A2 Window Poster
Gift Set
TOTAL PRICE:
Keratindose Gift Set
164.25
VALUE UP TO £8.21
Biolage Stocking Fillers £10.95 each RRP £19.95
20
September Presenter DW v6.indd 23
06/08/2013 14:11
VISUAL SALON PROMOTION BUY
1X
1X
1X
RECEIVE FREE
1X
CHRISTMAS GIFT SETS Available Now
Colorcarethérapie Gift Set
1X
Exquisite Oil Gift Set
Hydrathérapie Gift Set
1X
JUST
£19.95
EACH
A2 Window Poster
Gift Set
TOTAL PRICE:
Keratindose Gift Set
54.75
VALUE UP TO £2.74
Biolage Stocking Fillers £10.95 each RRP £19.95
21
September Presenter DW v6.indd 23
06/08/2013 14:11
BIOLAGE SHAMPOO & CONDITIONER 1 LITRE VALUE DUO PACKS RANGES AVAILABLE:
fiberstrong keratindose
ONLY £14.97
RRP £24.95
22
September Presenter DW v6.indd 23
06/08/2013 14:11
ARE YOUR CLIENTS BUYING CHRISTMAS PRESENTS?
TOTAL RESULTS GIFT PACKS MAKE A PERFECT STOCKING FILLER!
ONLY £9.95 RRP**
as m t s i hr * C e et ag udg r 7 e b Av 4
£3
2 out of 4 want gifts to be beauty-related*
*JolieBox Holidays Survey 2012 **Recommended retail price. Salon remain of course free to set their own prices
23
October Presenter v6.indd 10
06/09/2013 14:31
% DISCOUNT BUY
8 x Color Care Gift Pack 8 x Sleek Gift Pack 4 x Repair Gift Pack 4 x Heat Resist Gift Pack 4 x Amplify Gift Pack TM
RECEIVE FREE 2X
1X
FEATURING NEW HEAT RESIST
AFFORDABLE CARE FOR SALON PERFECT HAIR
AFFORDABLE CARE FOR SALON PERFECT HAIR
TM
FROM ONLY*
£/€
FROM ONLY*
£/€
*Different products in the range will vary in price. Please see inside for more details.
Total Results Posters V3.indd 1
06/08/2013 16:27
*Different products in the range will vary in price. Please see inside for more details.
Total Results Posters V3.indd 2
Shampoo or Conditioner 1L (excluding So Silver)
06/08/2013 16:27
A1 Double-Sided Window Poster
1X
GIVE THE GIFT OF SALON PERFECT HAIR!
ONLY
.
Don’t shy away from tongs this party season! NEW Heat Resist protects hair up to 450 F* o
*/232 C. Instrumental test, applying Heat Resist Shampoo, Conditioner and Iron Tamer vs. a classic shampoo. O
Total Results wobbler v4.indd 1
09/08/2013 15:05
Promotional Shelf Talker
TOTAL PRICE:
MARKETING SUPPORT:
NOTE: Discount based on free stock plus saving per pack versus individual cost of shampoo and conditioner
24
October Presenter v6.indd 11
06/09/2013 14:32
% DISCOUNT BUY
RECEIVE FREE
4 x Color Care Gift Pack 4 x Sleek Gift Pack 4 x Repair Gift Pack 4 x Heat Resist Gift Pack 2 x Amplify Gift Pack TM
1X
1X
FEATURING NEW HEAT RESIST
AFFORDABLE CARE FOR SALON PERFECT HAIR
AFFORDABLE CARE FOR SALON PERFECT HAIR
TM
FROM ONLY*
£/€
FROM ONLY*
£/€
*Different products in the range will vary in price. Please see inside for more details.
Total Results Posters V3.indd 1
06/08/2013 16:27
*Different products in the range will vary in price. Please see inside for more details.
Total Results Posters V3.indd 2
Shampoo or Conditioner 1L (excluding So Silver)
06/08/2013 16:27
A1 Double-Sided Window Poster
1X GIVE THE GIFT OF SALON PERFECT HAIR!
ONLY
.
Don’t shy away from tongs this party season! NEW Heat Resist protects hair up to 450 F* o
*/232 C. Instrumental test, applying Heat Resist Shampoo, Conditioner and Iron Tamer vs. a classic shampoo. O
Total Results wobbler v4.indd 1
09/08/2013 15:05
Promotional Shelf Talker
TOTAL PRICE:
MARKETING SUPPORT:
NOTE: Discount based on free stock plus saving per pack versus individual cost of shampoo and conditioner
25
October Presenter v6.indd 12
06/09/2013 14:32
% DISCOUNT BUY
RECEIVE FREE
2 x Color Care Gift Pack 2 x Sleek Gift Pack 2 x Repair Gift Pack 2 x Heat Resist Gift Pack 2 x Amplify Gift Pack TM
1X FEATURING NEW HEAT RESIST TM
AFFORDABLE CARE FOR SALON PERFECT HAIR
AFFORDABLE CARE FOR SALON PERFECT HAIR
1X FROM ONLY*
GIVE THE GIFT OF SALON PERFECT HAIR!
£/€
ONLY
FROM ONLY*
£/€
*Different products in the range will vary in price. Please see inside for more details.
Total Results Posters V3.indd 1
*Different products in the range will vary in price. Please see inside for more details.
Total Results Posters V3.indd 2
06/08/2013 16:27
.
Don’t shy away from tongs this party season! NEW Heat Resist protects hair up to 450 F* o
*/232 C. Instrumental test, applying Heat Resist Shampoo, Conditioner and Iron Tamer vs. a classic shampoo. O
06/08/2013 16:27
Total Results wobbler v4.indd 1
A1 Double-Sided Window Poster
TOTAL PRICE: NOTE: Discount based on free stock plus saving per pack versus individual cost of shampoo and conditioner
October Presenter v6.indd 13
09/08/2013 15:05
Promotional Shelf Talker
MARKETING SUPPORT: 26
06/09/2013 14:32
INSPIRED BY WOOD. ROOTED IN FASHION.
NEW COLOUR COLLECTION
27
September Presenter DW v6.indd 3
06/08/2013 14:08
WOODS. AN AMERICAN TREND GOES GLOBAL Frank Loyde Wright American Architect
RODARTE By Kate & Laura Mulleavy
Inspires an architectural movement around the world.
Collection inspired by native Californian Redwoods.
Architecture
Fashion
Design
Color
EAMES Lounge Chair Charles & Ray Eames
Fall / Winter 2014 Catwalks
Completed in California, winner of the Museum of Modern Art’s Organic Furniture Competition.
Make-up artists weave natural tones into palette.
28
September Presenter DW v6.indd 4
06/08/2013 14:08
WOODS. AN AMERICAN TREND GOES GLOBAL
Olivia Palermo
Jessica Alba
Blake Lively
Christina Hendrick
THE LATEST TREND FOR AMERICAN CELEBRITIES AND DESIGNERS NEW YORK FASHION WEEK
EMBRACE THE BEAUTY OF WOOD SHADES AND EARTHY TONES TODAY! Image sources: http://www.vogue.co.uk/event/new-york-fashion-week, http://www.glamourmagazine.co.uk/beauty-and-hair
September Presenter DW v6.indd 5
29
06/08/2013 14:08
NEW COLOUR COLLECTION
INSPIRED BY WOOD. ROOTED IN FASHION. A curated colour collection and techniques, where cool meets warm and patterns emerge. Shades work undercover to mute and accentuate warmth. Brilliant mimicry of the burls, swirls, and colours of nature.
30
September Presenter DW v6.indd 6
06/08/2013 14:08
FROM THE #1 AMERICAN SALON BRAND A PERFECT WOOD-INSPIRED SHADE FOR EVERY CLIENT 6MM
8MM
5CG
7CG
6RR
5RR+
3VR
5RV
5 GREAT NEW SHADES
CLEAR
SOCOLOR.beauty 5CG, 7CG: True-to-tone coppers rounded up with a slightly warm, golden reflect.
6GV
8GV
CLEAR
6RR+
5R
4RV
7C
9C
SOCOLOR.beauty CLEAR: Great for highlighting and formula customisation. When mixed with other SOCOLOR.beauty shades, it dilutes pigments for perfect pastel colours.
7GC
NEW SHADES
ASH GOLD September Presenter DW v6.indd 7
COLOR SYNC 7C, 9C: Pre-blended coppers that contribute additional vibrancy.
31
06/08/2013 14:08
INTRODUCING: 3 LOOKS & TECHNIQUES
WALNUT OMBRÉ
NEW COLOUR COLLECTION
SANDALWOOD SWIRL
CHERRYWOOD DIMENSION
32
September Presenter DW v6.indd 8
06/08/2013 14:08
ANIMATION SUPPORT MARKETING AND EDUCATION
NEW COLOUR COLLECTION
NEW
NEW
COLOUR COLLECTION
featuring
COLOUR COLLECTION
CHERRYWOOD DIMENSION
New
INSPIRED BY WOOD. ROOTED IN FASHION.
WALNUT OMBRÉ
COLOuR COLLeCTION
technical guide
ASK YOUR STYLIST FOR A BEAUTIFUL, NATURE INSPIRED AUTUMN LOOK TODAY! maTRIxhaIRCaRe
ASK YOUR STYLIST FOR A BEAUTIFUL, NATURE INSPIRED AUTUMN LOOK TODAY!
WWW.MATRIXHAIRCARE.CO.UK
MATRIXHAIRCARE
Designer Woods Mirror stickers uk 210x99 V5.indd 1
SANDALWOOD SWIRL
maTRIxhaIRCaReuk
maTRIxhaIRCaRe
10/07/2013 09:58
NEW featuring
COLOUR COLLECTION
SANDALWOOD SWIRL INSPIRED BY WOOD. ROOTED IN FASHION.
INSPIRED BY WOOD. ROOTED IN FASHION. ASK YOUR STYLIST FOR A BEAUTIFUL, NATURE INSPIRED AUTUMN LOOK TODAY! CHERRYWOOD DIMESION
WWW.MATRIXHAIRCARE.CO.UK
WINDOW POSTERS ATTRACT new clients into your salon.
WWW.MATRIXHAIRCARE.CO.UK
MATRIXHAIRCARE
Designer Woods UK Counter Card v4.indd 1
COUNTER CARD
MATRIXHAIRCARE
Designer Woods Mirror stickers uk 210x99 V5.indd 2
10/07/2013 09:37
INSPIRE your clients with impactful visuals
10/07/2013 09:58
MIRROR STICKERS
STEP-BY-STEP TECHNICAL GUIDE PROMOTE the NEW shades & techniques
ATTRACT new clients. RETAIN existing. 33
September Presenter DW v6.indd 9
06/08/2013 14:08
PLATINUM SALON PROMOTION
NEW COLOUR COLLECTION
BUY
RECEIVE FREE 144 X
1X 7CG
5CG
CLEAR
1X 7C COLORINSIDER, SOCOLOR.BEAUTY AND/OR COLOR SYNC SHADES (ANY MIX)
9C
NEW COLLECTION SHADE CHART INSERTS NEW C O L O U R C OELCLTION
TECHNICAL GUIDE
RECEIVE FREE 2X
4X
MATRIXHAIRCARE
6X
6X
1X
MATRIXHAIRCARE
MATRIXHAIRCAREUK
DESIGNER WOODS TECHNICAL GUIDE
MARKETING MATERIALS
1X
1X NEW
NEW
featuring
LIGHT MASTER SCOOP
MATRIX CREAM DEVELOPERS
ASK YOUR STYLIST FOR A BEAUTIFUL, NATURE INSPIRED AUTUMN LOOK TODAY!
VisiColor Pack (Small)
1X
INSPIRED BY WOOD. ROOTED IN FASHION.
WALNUT OMBRÉ
LIGHT MASTER
COLOUR COLLECTION
SANDALWOOD SWIRL
COLOUR COLLECTION
EXPERIENCE THE PROFESSIONAL DIFFERENCE IN SALON TODAY! NEW
SANDALWOOD SWIRL
featuring
COLOUR COLLECTION
WALNUT OMBRÉ INSPIRED BY WOOD. ROOTED IN FASHION.
INSPIRED BY WOOD. ROOTED IN FASHION.
ASK YOUR STYLIST FOR A BEAUTIFUL, NATURE INSPIRED AUTUMN LOOK TODAY!
CHERRYWOOD DIMESION
WWW.MATRIXHAIRCARE.CO.UK Designer Woods UK Counter Card v4.indd 1
MATRIXHAIRCARE
WWW.MATRIXHAIRCARE.CO.UK
WWW.MATRIXHAIRCARE.CO.UK
10/07/2013 09:37 Designer woods uk poster A2 DS v8.indd 2
CLIENT FACING COUNTER CARD
MATRIX BRANDED TINT STAND
MATRIXHAIRCARE 09/07/2013 17:00
A2 POSTER (SET OF 3 POSTERS)
Designer Woods Mirror stickers uk 210x99 V5.indd 3
MATRIXHAIRCARE 10/07/2013 09:58
MIRROR STICKERS (SET OF 3 STICKERS)
VALUE UP TO £43
BUY TODAY, PAY TODAY... GET IT VAT FREE! 34
August Presenter v5.indd 11
05/07/2013 12:14
PREMIER SALON PROMOTION
NEW COLOUR COLLECTION
BUY
RECEIVE FREE 60X
1X
4X 7CG
5CG
CLEAR
1X 7C COLORINSIDER, SOCOLOR.BEAUTY AND/OR COLOR SYNC SHADES (ANY MIX)
SOCOLOR.beauty CREAM DEVELOPER OR COLOR SYNC ACTIVATOR (ANY)
9C
NEW COLLECTION SHADE CHART INSERTS NEW COLOUR COLL ECTION
TECHNICAL GUIDE
MATRIXHAIRCARE
MATRIXHAIRCAREUK
DESIGNER WOODS TECHNICAL GUIDE
MARKETING MATERIALS
RECEIVE FREE 1X
MATRIXHAIRCARE
1X
1X
3X
NEW NEW
featuring
COLOUR COLLECTION
SANDALWOOD SWIRL
COLOUR COLLECTION
1X
INSPIRED BY WOOD. ROOTED IN FASHION.
WALNUT OMBRÉ
ASK YOUR STYLIST FOR A BEAUTIFUL, NATURE INSPIRED AUTUMN LOOK TODAY!
EXPERIENCE THE PROFESSIONAL DIFFERENCE IN SALON TODAY! NEW
SANDALWOOD SWIRL
featuring
COLOUR COLLECTION
WALNUT OMBRÉ INSPIRED BY WOOD. ROOTED IN FASHION.
INSPIRED BY WOOD. ROOTED IN FASHION.
VisiColor Pack (Small/Large)
ASK YOUR STYLIST FOR A BEAUTIFUL, NATURE INSPIRED AUTUMN LOOK TODAY!
CHERRYWOOD DIMESION
WWW.MATRIXHAIRCARE.CO.UK Designer Woods UK Counter Card v4.indd 1
MATRIXHAIRCARE
WWW.MATRIXHAIRCARE.CO.UK
WWW.MATRIXHAIRCARE.CO.UK
Designer woods uk poster A2 DS v8.indd 2
CLIENT FACING COUNTER CARD MATRIX BRANDED TINT STAND
MATRIXHAIRCARE
10/07/2013 09:37 09/07/2013 17:00
A2 POSTER (SET OF 3 POSTERS)
Designer Woods Mirror stickers uk 210x99 V5.indd 3
MATRIXHAIRCARE 10/07/2013 09:58
MIRROR STICKERS (SET OF 3 STICKERS)
VALUE UP TO £18 35
August Presenter v5.indd 11
05/07/2013 12:14
VISUAL SALON PROMOTION
NEW COLOUR COLLECTION
BUY
RECEIVE FREE 36X
1X
2X 7CG
5CG
CLEAR
1X 7C COLORINSIDER, SOCOLOR.BEAUTY AND/OR COLOR SYNC SHADES (ANY MIX)
SOCOLOR.beauty CREAM DEVELOPER OR COLOR SYNC ACTIVATOR (ANY)
9C
NEW COLLECTION SHADE CHART INSERTS NEW COLOUR COLL ECTION
TECHNICAL GUIDE
MATRIXHAIRCARE
TRADE UP... BUY JUST 12 MORE TUBES AND RECEIVE A FREE MATRIX TINT STAND
MATRIXHAIRCARE
MATRIXHAIRCAREUK
DESIGNER WOODS TECHNICAL GUIDE
MARKETING MATERIALS
1X
1X NEW
NEW
featuring
COLOUR COLLECTION
SANDALWOOD SWIRL
COLOUR COLLECTION
1X
INSPIRED BY WOOD. ROOTED IN FASHION.
WALNUT OMBRÉ
ASK YOUR STYLIST FOR A BEAUTIFUL, NATURE INSPIRED AUTUMN LOOK TODAY!
EXPERIENCE THE PROFESSIONAL DIFFERENCE IN SALON TODAY! NEW
SANDALWOOD SWIRL
featuring
COLOUR COLLECTION
WALNUT OMBRÉ INSPIRED BY WOOD. ROOTED IN FASHION.
INSPIRED BY WOOD. ROOTED IN FASHION.
ASK YOUR STYLIST FOR A BEAUTIFUL, NATURE INSPIRED AUTUMN LOOK TODAY!
CHERRYWOOD DIMESION
WWW.MATRIXHAIRCARE.CO.UK Designer Woods UK Counter Card v4.indd 1
MATRIXHAIRCARE
WWW.MATRIXHAIRCARE.CO.UK
WWW.MATRIXHAIRCARE.CO.UK
Designer woods uk poster A2 DS v8.indd 2
CLIENT FACING COUNTER CARD
MATRIX BRANDED TINT STAND
August Presenter v5.indd 11
MATRIXHAIRCARE
10/07/2013 09:37 09/07/2013 17:00
A2 POSTER (SET OF 3 POSTERS)
Designer Woods Mirror stickers uk 210x99 V5.indd 3
MATRIXHAIRCARE 10/07/2013 09:58
MIRROR STICKERS (SET OF 3 STICKERS)
VALUE UP TO £10.78 36
05/07/2013 12:14
NEW
SALON PROMOTION
COLOUR COLLECTION
BUY
RECEIVE FREE 18X
1X
1X
1X 7CG
5CG
CLEAR
1X VisiColor Pack (Small/Large)
COLORINSIDER, SOCOLOR.BEAUTY AND/OR COLOR SYNC SHADES (ANY MIX)
7C
9C
NEW COLLECTION SHADE CHART INSERTS
SOCOLOR.beauty CREAM DEVELOPER OR COLOR SYNC ACTIVATOR (ANY)
NEW COLOUR COLL ECTION
TECHNICAL GUIDE
MATRIXHAIRCARE
MATRIXHAIRCARE
MATRIXHAIRCAREUK
DESIGNER WOODS TECHNICAL GUIDE
MARKETING MATERIALS
1X
1X NEW
NEW
featuring
COLOUR COLLECTION
SANDALWOOD SWIRL
COLOUR COLLECTION
1X
INSPIRED BY WOOD. ROOTED IN FASHION.
WALNUT OMBRÉ
ASK YOUR STYLIST FOR A BEAUTIFUL, NATURE INSPIRED AUTUMN LOOK TODAY!
EXPERIENCE THE PROFESSIONAL DIFFERENCE IN SALON TODAY! NEW
SANDALWOOD SWIRL
featuring
COLOUR COLLECTION
WALNUT OMBRÉ INSPIRED BY WOOD. ROOTED IN FASHION.
INSPIRED BY WOOD. ROOTED IN FASHION.
ASK YOUR STYLIST FOR A BEAUTIFUL, NATURE INSPIRED AUTUMN LOOK TODAY!
CHERRYWOOD DIMESION
WWW.MATRIXHAIRCARE.CO.UK Designer Woods UK Counter Card v4.indd 1
MATRIXHAIRCARE
WWW.MATRIXHAIRCARE.CO.UK
MATRIXHAIRCARE WWW.MATRIXHAIRCARE.CO.UK
10/07/2013 09:37 Designer woods uk poster A2 DS v8.indd 2
CLIENT FACING COUNTER CARD
09/07/2013 17:00
A2 POSTER (SET OF 3 POSTERS)
Designer Woods Mirror stickers uk 210x99 V5.indd 3
MATRIXHAIRCARE 10/07/2013 09:58
MIRROR STICKERS (SET OF 3 STICKERS)
VALUE UP TO £5.40 37
August Presenter v5.indd 11
05/07/2013 12:14
STAGE 2 EXPERIENCED
TOTAL LOOK COLOUR
STAGE 0 PRODUCT KNOWLEDGE & EXPLORATION
WITH TERRY LONGDEN
INTRODUCTION TO MATRIX HAIR COLOUR
Learn how to be a creative colourist with Terry Longden and how to create an even bigger, even more exciting colour palette by formulating with Color Sync, SOCOLOR.beauty and Colorgraphics2.
• Suitable for NEW users of Matrix Colour SOCOLOR.beauty, Color Sync, Colorgraphics2, COLORINSIDER and Light Master. • Leave with confidence by learning how to use the Matrix 4 basic rules, it’s an easy way to choose the correct shade or formula, mix, process, remove and maintain to get the best results from Matrix Colour. • Matrix take consultation seriously you will learn how to assess eye colour and skin tone to help you achieve the best results. • No equipment is needed.
Use this new knowledge to inspire your clients and encourage them to have a unique Total Look Colour service. You will see colour in a new way after learning about the technology and tones and the way they interact with hair and affect your final colour result. Course Timings: Register 09:45am – Finish 4:00pm approx Day Overview: A.M. - Theory morning workshop P.M. - Practical afternoon workshop creating your own unique TLC swatch book What to Bring: Cutting comb, hairdryer Educated By: Terry Longden Take away: TLC Swatch book, Matrix Handbook with your course notes, Diploma.
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BEST AFFORDABLE COLOUR DEALS
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October Presenter v6.indd 14
09/09/2013 12:25
AUTUMN REFRESH WITH HIGHLIGHTS ARE MOST IMPORTANT FOR BLONDES* GETTING THE RIGHT SHADE OF BLONDE IS THE MOST IMPORTANT FACTOR AND KEY FOR CUSTOMERS CONFIDENCE* 4 IN 10 WOMEN CHOOSE TO HAVE THEIR HAIR COLOURED BLONDE* THE NEW SEASON IS THE PERFECT TIME FOR CHANGE GET CREATIVE WITH TONES TO MATCH THE NEW SEASON COLOUR TRENDS IN FASHION Image sources: http://hairphasessalon.com http://www.deviantart.com bluevisible.wix.com http://followpics.net *Kantar Worldpanel Usage – 12 m/e December 2012 – GB Females
October Presenter v6.indd 15
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06/09/2013 14:32
AUTUMN REFRESH WITH WHAT CLIENTS WANT*:
A NATURAL LOOKING COLOUR (EVEN MORE IMPORTANT THAN FOR BRUNETTES)
A SHADE THAT WORKS WITH THEIR SKIN TONE
A SHADE THAT BRIGHTENS UP THEIR COMPLEXION
WHAT CLIENTS NEED: • A tailor-made bespoke service to suit them perfectly. • A service from a professional with technical expertise. • A service that differs every time. *Kantar Worldpanel Usage – 12 m/e December 2012 – GB Females
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October Presenter v6.indd 16
06/09/2013 14:32
BOOST YOUR HIGHLIGHTING SERVICES
THIS AUTUMN WITH
TECHNOLOGY: • HIGH SPEED LIGHTENING: Lifts and tones in one simple step. • DUAL-CONDITIONING: Omega B5 dual conditioning system combines toning formulas containing Omega 3 & 6 and Lightening Powder enriched with Pro-Vitamin B5, to help smooth and protect hair during the lightening process. • VERSATILITY: Cool or warm precision for personalised results.
PIGMENTS CAN BE INTERMIXED FOR ADDED CONTROL OR CREATIVITY
MIXING RATIO: 2 SCOOPS POWDER, 2 SCOOPS PROMOTER, 1 SCOOP PIGMENT
TAKES ‘THE FEAR’ OUT OF AN UNPREDICTABLE, PRE-LIGHTENED RESULT
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06/09/2013 14:32
% DISCOUNT BUY
AUTUMN REFRESH
RECEIVE FREE
1X
2X Colorgraphics2 Powder 454g
4 X
Colorgraphics2 Pigments 118ml and/or Promoters 946ml (any mix)
Colorgraphics2 Pigments 118ml and/or Promoters 946ml (any mix)
TOTAL PRICE:
WORTH:
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06/09/2013 14:33
% DISCOUNT
AUTUMN REFRESH
BUY
3X
Colorgraphics2 Powders 454g
TOTAL PRICE: RECEIVE FREE 1X
Colorgraphics2 Powder 454g De-dusted formula ensures easy application and mixes into a perfect creamy consistency that stays moist on the hair.
Colorgraphics2 Powder 454g
WORTH: 44
October Presenter v6.indd 19
06/09/2013 14:33
% DISCOUNT
AUTUMN REFRESH
BUY
Promoter 8 946ml
Promoter 22 946ml
Provides 1-4 levels of lift
Provides 3-6 levels of lift
4X
Colorgraphics2 Pigments 118ml and/or Promoters 946ml (any mix)
TOTAL PRICE: RECEIVE FREE
Grape Pigment 118ml To control gold or yellow undertones
Spearmint Pigment 118ml
Blueberry Pigment 118ml
To subdue red undertones
To subdue orange undertones
1X
Mocha Pigment 118ml Enhances hair’s natural tones
Colorgraphics2 Pigment 118ml or Promoter 946ml (any mix)
WORTH: 45
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06/09/2013 14:33
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BEST AFFORDABLE TEXTURE DEALS
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October Presenter v6.indd 23
06/09/2013 14:33
SMOOTH THE WAY…
DO YOU MAKE THE MOST OUT OF SERVICES IN SALON? imagine... a full spectrum of straightening services in one product! More women and men are choosing to embrace their natural, curly texture and are looking for ways to control frizzy/unmanageable hair!
Opti.smooth could be the product for them with services that will really show your professional expertise and ensure they return to salon!
PRODUCT
STAR PRODUCT
• Advanced Technology Reinforces, protects and conditions the hair • Highly Versatile COLD smoothing or HEAT straightening
TECHNOLOGY
PRE-TREAT Patented ceramide technology reinforces and helps to protect hair throughout the Opti. smooth process. Cationic conditioners fortify damaged sites.
• Quick and easy use Fewer steps and predictable results
CONDITIONING NEUTRALIZER Formulated with a unique, patented complex that provides high conditioning as it neutralizes for immediate and long-lasting shiny and soft hair.
SMOOTHING CRÈME Thio technology with auto-stop action helps prevent overprocessing. Three custom strengths: Normal, Resistant, and ammonia-free Sensitized for color-treated hair
POST-TREAT CRÈME Cationic conditioners and silicone add a final boost of protection and a sleek, shiny finish.
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06/09/2013 14:34
Natural Smooth Service
Sleek Straight Service
Cold Smoothing Process
Heat Straightening Process
1. PREPARE THE HAIR
1. PREPARE THE HAIR
2. APPLY SMOOTHING CRÈME
2. APPLY SMOOTHING CRÈME
COLD SMOOTHING TIMING
HEAT STRAIGHTENING TIMING
Total Maximum Time
Formula Strength
including application and smoothing
10-40 minutes*
Sensitized / Color-Treated
10 minutes*
15 minutes*
Sensitized / Color-Treated
Normal
15 minutes*
20 minutes*
Normal
20-50 minutes*
20 minutes*
Resistant
20-50 minutes*
15 minutes*
Resistant
*Time according to strand test
*Time according to strand test • After processing is complete, rinse thoroughly with warm water for at least 7-10 minutes. Towel blot carefully and remove tangles gently with a wide-tooth comb.
* knot opens easily
UNPROCESSED
3. APPLY CONDITIONING NEUTRALIZER
* knot does not loosen
3. STRAND TEST: KNOT METHOD
4. PRE-TREAT THE HAIR
Strand test using knot method after 10 minutes and continue every 5 minutes after.
PROCESSED
4. APPLY POST-TREAT CRÈME
!
!
What To Tell Your Clients: • Do not shampoo or get hair wet for at least 48 hours. • Wait 14 days before applying permanent color.
IMPORTANT: Please read product insert containing important safety information prior to use.
5. BLOW-DRY 80%
6. FLAT IRON
7. APPLY CONDITIONING NEUTRALIZER
8. APPLY POST-TREAT CRÈME
What To Tell Your Clients: • Do not shampoo or get hair wet, pin, band, braid or clip hair for at least 48 hours. • Wait 14 days before applying temporary, semi-permanent, demi-permanent or permanent color.
MORE DETAILS IN THE PULL OUT OF THE OCTOBER MATRIX MAGAZINE! 49
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06/09/2013 14:34
IMAGINE... A SOLUTION TO HELP OVERCOME BAD HAIR DAYS THIS AUTUMN • Advanced Technology
BUY
• Highly Versatile
Normal, Resistant or Sensitized
• Quick and easy use
3 X OPTI.SMOOTH KITS
*
TOTAL PRICE:
RECEIVE
FREE
1 X OPTI.SMOOTH KIT
WORTH: *Opti.smooth includes (L-R) Smoothing Crème, Post Treatment Crème, Conditioning Neutralizer and Pre-treat all packaged in a single box. Any Combination.
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06/09/2013 14:34
BUY
Long-Lasting Wave for All Hair Types.
3 X OPTI.WAVE
• Delivers long-lasting waves, with optimal condition and shine.
(Coloured Hair, Natural Hair, Resistant Hair)
• Auto detects and bonds to damaged areas to restore fibre strength.
TOTAL PRICE:
Customized formulation 3 strengths designed for different hair needs:
RECEIVE FREE
2 X OPTI.WAVE FIXATEUR (1L) Opti.wave Coloured Hair
Opti.wave Natural Hair
Opti.wave Resistant Hair
• Waving lotion for coloured or sensitised hair
• Waving lotion for natural hair
• Waving lotion for natural to • To be used with Opti.wave Coloured, Natural & Resistant resistant hair. Hair (1L)
Opti.wave Neutralizer
WORTH:
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October Presenter v6.indd 28
06/09/2013 14:34
Why not try offering your clients a gorgeous gloss finish service? • Beautiful, reflective shine and condition. • Lasts for up to 12 shampoos.
R HE SH OT A E! AN CKW URIT BA VO FA
EXPERIENCE INTENSE SHINE AND COLOUR BRILLIANCE WITH PRIZMS.PLUS HYPERSHINE CONDITIONING COLOUR GLOSS
BUY
2 X PRIZMS.PLUS CLEAR BACKBAR (946ML)
TOTAL PRICE:
RECEIVE FREE
1 X PRIZMS.PLUS CLEAR BACKBAR (946ML) + 1 X PRIZMS.PLUS (1L) PUMP
SALON
MUST HAVE!
WORTH:
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August Presenter v5.indd 16
05/07/2013 12:15
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*in comparison with V Light
Free measuring scoop!
Light Master Bleach
£7.48 per 500g pouch
SMALL
LARGE
£8.97 £9.97
Opti Curl Firm
per pack
each
£3.97
08/04/2013 13:11
each
All Vavoom products
£2.97
per pack
EverydayLow Prices... TECHNOLOGY • NEW Light Boosting technology with up to 8 levels of lift. to lighten at a quick, yet controlled pace.
• The NEW Light Boosting actives release oxygen 20% faster*
250
SHEETS
*in comparison with V Light
• Dazzling, ultra light tones whilst avoiding warm yellow undertones.
Opti.curl (firm curls) 1 application Ester-free formula that adapts to differences in hair porosity. Delivers springier, firmer curls for normal, resistant and colourtreated hair (up to 20 volume).
Vavoom Hairspray Amazing Value! The modern, salon styling and finishing line for instant high glam styles. Mix and match any products in the collection for endless styling possibilities.
May Presenter V5.indd 30
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