Matrix Promotions October 2012

Page 1

Sales Presenter October 2012

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Matrix in the Media

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FANTASTIC COVERAGE GUARANTEED WITH MATRIX! We have reached over 9.6 million consumers!*

rix t a t M e in h g i hl you se es g i H tl s i t t c e n du pro agazi e your m v top elp dri les to h tail sa re

*Based on average circulation of each publication (outside of trade press) that Matrix products have appeared in from January - October 2012

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NEW Light Master

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Great Business Opportunity •B leaching is one of the most popular and profitable in salon services.* • Bleach is always on trend and ever popular amongst celebrities…

Sarah Harding

Kate Bosworth

Christina Aguileria

• Clients want high levels of lift whilst keeping their hair in good condition. • Stylists are looking for powerful lightening while keeping hair well conditioned.**

Combining our new breakthrough technology with your technical expertise these results are achievable! *FLAMINGO Research thinking strategy, March 2011 ** February 2012 Focus Group UK

FOR SALES PRESENTER USE ONLY

Sources: //www.laurenlindner.com/ http://www.celbrityhairstyle.com/ http://www.beautyriot.com/

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INTRODUCING

TECHNOLOGY • NEW Light Boosting technology with up to 8 levels of lift. • The NEW Light Boosting actives release oxygen 20% faster* to lighten at a quick, yet controlled pace. • Dazzling, ultra light tones whilst avoiding warm yellow undertones.

BREAKTHROUGH The NEW Light Master advanced bleach delivers lighter results, earlier for endless creative potential. Light Master is Matrix’s next generation in hair lightening. This amazing bleach is ‘scalp-friendly’, fast and leaves the hair in great condition. The result is crystal clear, dazzling blondes. Terry Longden, Gayter Hairdresser, Manchester

*in comparison with V Light

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CREATE PERFECT PLATINUM BLONDES AT LIGHTENING SPEED! • Powerful! Light Boosting technology with up to 8 levels of lift.

• Fast! NEW Light Boosting actives release oxygen faster to lighten at a quick, yet controlled pace and 20% faster.

OTHER BLEACHES*

• Precision! Reveal clear, dazzling, ultra light tones with amazing precision.

• Conditioning! The conditioning formula is enriched with panthenol and helps to respect the hair fibre.

*Results shown are based on the best performing competitor bleach

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SPECIAL INTRODUCTORY OFFER

Only £7.48 per pouch when you purchase 3 pouches...

500g pouch

List price £9.97

Buy 3 Get 1 FREE!

Nett. price per pouch £7.48... FREE Light Master Scoop*

15g Scoop for up to 33 applications per pouch**. *When you purchase New Light Master bleach. Maximum 2 scoops per salon. **Based on one 15g scoop per average half head application of highlights.

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NEW! ™

CHRISTMAS GIFT SETS 10 Matrix October Presenter AW.indd 8

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NEW! ™

The retail opportunity of the year…

£16.7 bn pounds are spent in the UK & ROI on Christmas Gifts *

How is your salon going to make the most of this key retail period?

Matrix can boost your business with our ‘greenest’ & best value packs yet… * www.which.com 2010 figures.

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The perfect Christmas gift

Inspired by Biolage botanicals, each Gift Set includes: • 250ml Shampoo • 250ml Conditioner • FREE Biolage Wooden Hairbrush

Features & benefits: • Hand finished wooden brush • FSC certified wood • Laser etched Biolage logo • Medium size • Suitable for all hair types 12 September Presenter V6.indd 23

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Biolage’s greenest Gift Sets ever! Biolage believes in environmental sustainability. Our Christmas Gift Sets are no exception, in 2012 Biolage has helped the World Land Trust to: • Preserve 150 sq metres of endangered rainforest • Reduce atmospheric CO2 by 1787kg

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Offer your clients a special gift this Christmas! Offer the answer to their hair care needs with our Core 5 thĂŠrapies.

In association with

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DEAL 1: BUY ANY 24 Hydrathérapie Gift Sets Colorcarethérapie Gift Sets Volumathérapie Gift Sets Fortethérapie Gift Sets Smooththérapie Gift Sets

Total Price: £256.32 Products subject to availability. Whilst stocks last.

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DEAL 1: RECEIVE FREE 24 x Biolage Wooden Hairbrushes

(Included in Gift Sets)

6 x Fragrances Suggested Client Offer: Buy any 3 gift sets receive a free fragrance worth ÂŁ40

Worth up to: ÂŁ360 Products subject to availability. Whilst stocks last.

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DEAL 2: BUY ANY 12 Hydrathérapie Gift Sets Colorcarethérapie Gift Sets Volumathérapie Gift Sets Fortethérapie Gift Sets Smooththérapie Gift Sets

Total Price: £128.16 Products subject to availability. Whilst stocks last.

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DEAL 2: RECEIVE FREE 12 x Biolage Wooden Hairbrushes

(Included in Gift Sets)

2 x Any Biolage Back Wash 1L

Worth: ÂŁ80.58 Products subject to availability. Whilst stocks last.

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Total Results Christmas Gift Sets

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NEW! ™

The retail opportunity of the year…

£16.7 bn pounds are spent in the UK & ROI on Christmas Gifts *

How is your salon going to make the most of this key retail period?

Matrix can boost your business with our ‘greenest’ & best value packs yet… * www.which.com 2010 figures.

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™

As a Hairdresser...you create small miracles everyday Create Christmas miracles for your clients. Give them:

The ďŹ nd me under the mistletoe hair

The wow the crowd party hair

The annual family reunion hair

This festive season, bridge the gap between the salon and the high street... and keep your clients buying professional. 21 Matrix October Presenter AW.indd 10

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GET THE GIFT OF SALON PERFECT HAIR

FOR ONLY

£/€

5.40

RRP £9.95

PLUS clients can WIN* BIG PRIZES!

Each kit contains a 300ml shampoo & 250ml conditioner

Perfect for Secret Santas, stocking fillers and other gift occasions *See the top of packs for competition details. 1st prize is £500 in high street vouchers, 9 runners up win a year’s supply of Total Results products. For full T&Cs and for more information, visit www.matrixhaircare.co.uk

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™

DEAL 1: BUY

*

8 x Repair Hair Rescue Kits 8 x Color Care Anti-Fade Kits 4 x Moisture Radiance Restoration Kits 4 x Sleek Frizz Fighter Kits 4 x Amplify Volume Booster Kits

Total Price Only: ÂŁ151.20 *Subject to availability. Whilst stocks last.

Matrix October Presenter AW.indd 12

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DEAL 1: RECEIVE FREE* ANY 2 X

1X

Total Results Shampoo or Conditioner 1L (excludes So Silver 1 Litre)

Single-sided A2 Promotional Poster

Worth up to: ÂŁ20.58

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™

DEAL 2: BUY* 4 x Repair Hair Rescue Kits 4 x Color Care Anti-Fade Kits 4 x Moisture Radiance Restoration Kits 4 x Sleek Frizz Fighter Kits 2 x Amplify Volume Booster Kits

Total Price Only: ÂŁ97.20 *Subject to availability. Whilst stocks last.

Matrix October Presenter AW.indd 14

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DEAL 2: RECEIVE FREE* ANY 1 X

1X

Total Results Shampoo or Conditioner 1L (excludes So Silver 1 Litre)

Single-sided A2 Promotional Poster

Worth up to: ÂŁ10.29

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DEAL 3: BUY

*

2 x Repair Hair Rescue Kits 2 x Color Care Anti-Fade Kits 2 x Moisture Radiance Restoration Kits 2 x Sleek Frizz Fighter Kits 2 x Amplify Volume Booster Kits

Total Price Only: £54.00 •Subject to availability. Whilst stocks last.

Matrix October Presenter AW.indd 16

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DEAL 3: RECEIVE FREE* 1X

Single-sided A2 Promotional Poster

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NEW So Silver 1 Litre

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The best just got

BIGGER! Introducing So Silver 1 Litre • 300ml is #1 selling product in Total Results* • Loved by both salons & clients for neutralising warmth

Who should use So Silver? This shouldn’t be a grey area... Warm/ Brassy

Cool/ Illuminated

UPDATE YOUR BACK WASH TODAY! FOR JUST £11.50

FOR SALES PRESENTER USE ONLY

Sources: People.com, crushable.com, princeharry.co.uk, instyle.co.uk, rm-uk.com *Based on national sell out to salons June 2011-March 2012.

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Total Results Christmas Stock Filler

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™

DEAL: BUY ANY 6 X

Total Results Retail Products

Total Price From:

DEAL: RECEIVE FREE

*

ANY 1 X

Total Results Retail Product

Worth Up To: *Cheapest product free. Subject to availability. Whilst stocks last.

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Limited Edition Supersize Miracles

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Size DOES Matter… SUPERSIZE your savings with Limited Edition professional sized miracles* for your back wash and styling stations.

More blow-dries per bottle = more profit! Up to

50%

LIMITED EDITION

500ml

saving!*

LIMITED EDITION

250ml LIMITED EDITION

400ml

150ml

Miracle Treat 12™ Lotion Spray

89ml

150ml

Silk Wonder™ Smoothing Oil

Moisture Cure™ 2-Phase Treatment

*Limited Edition Supersize Miracles are available across, Miracle Treat 12™ Lotion Spray, Silk Wonder™ Smoothing Oil and Moisture Cure™ 2-Phase Treatment. Subject to availability. Whilst stocks last. All retail sizes still remain available in the catalogue.

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Colorgraphics2 October 2012

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Give your clients stunning tailored hair colour this Christmas With our bespoke highlighting system Colorgraphics2.

✓ High speed lightening: Lifts and tones in one simple step. ✓ Dual-Conditioning: Omega 3, 6 and Pro Vitamin B5 smooth and protect hair during the lightening process. ✓ Versatility: Cool or warm precision for personalised results.

Choose your celebrity style with one of the 6 fruity pigments*!

Banana Enhances golden tones.

Strawberry Enhances strawberry/ beige and red tones.

Mocha Enhances neutral tones.

Grape Softens gold tones.

Spearmint Softens red tones.

Blueberry Softens copper tones.

FOR SALES PRESENTER USE ONLY Images sources: www.fashionfame.com; www.easyhairstyler.com; www.celebrityhaircolorguide.com *subject to availability

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Discover our three hero pigments* Offer your clients : a personalised service using a combination of pigments to create bespoke highlights

Mocha

Blueberry

Grape

Mocha and grape tone highlights for multi-tonal blondes.

Warm and cool tones for beautiful dimensional blondes.

Colorgraphics2 Promotion October 2012

Mocha

Grape

Warm and lifting tones for shiny, sun-kissed brunettes.

Cool and subtle tones for stunning Nordic blondes.

*Based on last 12 months Sell Out data to salons.

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DEAL 1: BUY* 3X

Colorgraphics2 Powders 454g

DEAL 1: RECEIVE FREE* 1X

Colorgraphics2 Powder 454g

Total Price:

List price: £20.95 per tub Nett Offer price: £15.71

SAVING 25%

£62.85

*Subject to availability. Whilst stocks last.

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DEAL 2: BUY* 6 X Any mix

Colorgraphics2 Pigments and/or Promoters

DEAL 2: RECEIVE FREE* 1X

Colorgraphics2 Pigment or Promoter

Total Price:

ÂŁ67.50

*Subject to availability. Whilst stocks last.

Matrix October Presenter AW.indd 27

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Best Affordable Deals

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imagine this Christmas... a full spectrum of straightening services in one product

✓ Advanced Technology Reinforces, protects and conditions the hair ✓ Highly versatility COLD smoothing or HEAT straightening ✓ Quick and easy use Fewer steps and predictable results

Opti.smooth* Normal, Resistant or Sensitized

SP OF ECI FE AL R

DEAL 1: OPTI. SMOOTH

(any combination)

BUY 3KITS

GET 1 KIT

FREE

**

Total price: Free Stock Worth: FOR SALES PRESENTER USE ONLY *Opti.smooth includes (L-R) Smoothing Crème, Post Treatment Crème, Conditioning Neutralizer and Pre-treat all packaged in a single box. **Subject to availability. Whilst Stocks Last.

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imagine this Christmas... long lasting firm waves.

Natural Hair

Coloured Hair

Resistant Hair

DEAL 1: OPTI.WAVE COLLECTION

(any combination)

BUY 3 KITS

GET 2 FREE*

SP OF ECI FE AL R

NEUTRALIZER

Total price: Free Stock Worth:

Opti.wave Neutralizer 1 L

FOR SALES PRESENTER USE ONLY *Whilst stocks last. Subject to availability

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SOLD OUT

44 58


45


SOLD OUT

46 60


EverydayLow Prices... V-LIGHT BENEFITS:

V-Light

£9.97

• Up to 7 levels of lift • Average of 11 applications per tub • On and off scalp diversity • Conditioning Panthenol protects the hair through lightening • Easy mixing and smooth spreading

per 500g tub

250

SHEETS

Opti Collection - Full range

£2.97

Opti.curl (firm curls) 1 application Ester-free formula that adapts to differences in hair porosity. Delivers springier, firmer curls for normal, resistant and colourtreated hair (up to 20 volume).

Vavoom Hairspray Amazing Value!

each

All Vavoom products

£3.97

The modern, salon styling and finishing line for instant high glam styles. Mix and match any products in the collection for endless styling possibilities.

47

each


48


49


50


51


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Showcase your NEW Color Sync HD-RED colours with the latest Matrix Global Trend CONVERGE Collection

COLLECTION

Fall/Winter Collection 2012/2013 53 September Presenter V6.indd 6

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imagine…a stunning collection where colours converge from every direction featuring NEW

HD-RED Shades by

10 powerful new looks • COLOUR • CUT • STYLING

Gary Hooker & Michael Young Hooker & Young, North East

Jamie Stevens Jamie Stevens Hair, London & Somerset

The hottest trends by some of the leading hairdressers in the world

Marcus Shamim Peter Marcus Hairdressing, Manchester

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Refresh your palette with the stunning CONVERGE colours: SLEEK WAVES & CONTROLLED CHAOS SLEEK WAVES: Sleek, sensuous waves fall into undulating layers and a harmonious contrast of coppers and brown coppers play off each other to perfection. CONTROLLED CHAOS: Opposite textures converge on the scene. Smooth waves explode into cotton candy effects for big dramatic impact.

QUIET RIOT & SOFT EXPLOSION QUIET RIOT: Layered textures and red violet shades give this modern bob a bouncy personality. SOFT EXPLOSION: Sleek shiny sides burst into a frizzy pompadour for a peak experience. It’s a fine mess when the line between finished and unfinished is blurred.

STRAIGHT CURVES & ROUND EDGES STRAIGHT CURVE: This breakout bob and the contrast of tones features an unusually wide fringe line that frames the face. ROUND EDGES: Square shape on a round surface forms a fashionable Grace Jones look. which has never been so flattering and easy to wear.

HOT ICE & KNOT SMOOTH HOT ICE: Neutral blonde shades set off warm copper for dimension and depth. Layers are unconventionally cut from an internal shape for style versatility. KNOT SMOOTH: Crescent colour placement and Multiple textures unleash movement in this composition of crimped, braided and smooth.

PREPPY EDGE & BLUNTLY SHARP PREPPY EDGE: Tailored lines, achieved with a point cut, release movement on top. Bronzed colour defines the cut and projects a cool masculine edge. BLUNTLY SHARP: Our sharp weightless shape combines a chipped-out fringe with tight sides and top. Brown meets bronze in a bold colour placement that follows the curves of the head. 55 September Presenter V6.indd 8

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CO L O R S Y N C 7 M M & 8 G CO L O R GR A P HIC S 2 B L U E B E R R Y

T O TA L R E S U LT S S L E E K S H A M P O O & CO N DI T IO N E R

BIO L A GE CO L O R C A R E S H A M P O O & CO N DI T IO N E R

T O TA L R E S U LT S M OI S T U R E S H A M P O O & CO N DI T IO N E R

RECOMME NDE D S T Y L ING RECOMME NDE D S T Y L ING R ECOMMENDED S T Y L ING

RECOMME NDE D H A IRCA RE RECOMME NDE D H A IRCA RE

T O TA L R E S U LT S CO L O R C A R E S H A M P O O & CO N DI T IO N E R

RECOMMENDED S T Y L ING

CO L O R S Y N C 8 M G , 8 W N &10 G CO L O R GR A P HIC S 2 M O CH A

BIO L A GE CO L O R C A R E S H A M P O O & CO N DI T IO N E R

RECOMMENDED S T Y L ING

CO L O R S Y N C 3 W N CO L O R GR A P HIC S 2 S P E A R MIN T

RECOMMENDED H A IRCA RE

S OCO L O R . B E A U T Y S O R E D R V CO L O R S Y N C N E W H D - R V

RECOMMENDED H A IRCA RE

S OCO L O R . B E A U T Y 7B C, 6 B R A N D 6 B C

RECOMMENDED H A IRCA RE

RECOMMENDED COL OUR

RECOMMENDED COL OUR

R ECOMMENDED COL OUR

RECOMME NDE D COL OUR

RECOMME NDE D COL OUR

Discover the perfect complimentary haircare and styling products to achieve CONVERGE looks: S L E E K WAV E S

CON T ROL L E D CH A O S

D E S IGN P U L S E MI X IN S HIN E

D E S IGN P U L S E GO BIG M OU S S E

CONTROLLED CHAOS

SOFT EXPLOSION

D E S IGN P U L S E GO BIG M O U S S E & M E S S Y CO U T U R E

L O O S E LY DE F IN E D T E X T U R E CR È M E & Z OO M F O R CE H A IR S P R AY

S T R A IGH T CUR V E S

ROUND E DGE S

D E S IGN P U L S E IR O N IN T H E R M A L S T Y L IN G MI S T

VAV OO M M E G A H O L D F R E E ZIN G S P R AY

HO T ICE

K NO T S MOO T H

D E S IGN P U L S E L O O S E LY D E F IN E D T E X T U R E CR È M E

D E S IGN P U L S E H A IR L O C K & T O TA L R E S U LT S A M P L IF Y W O N DE R B OO S T

P R E P P Y E DGE

B L UN T Y S H A R P

D E S IGN P U L S E F IB E R S H U F F L E

D E S IGN P U L S E Q UICK A N D DIR T Y

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CONVERGE MARKETING SUPPORT Get eye-catching marketing materials to help excite your clients with the NEW CONVERGE Collection CONVERGE COLLECTION CLIENT LOOK BOOK

CONVERGE COLLECTION A2 DOUBLE SIDED BANNER

Experience the professional difference in salon

DISCOVER NEW RED SHADES TODAY

COLLECTION HD Reds Converge A2 DS Poster V5 aw.indd 1

02/08/2012 14:59

CONVERGE COLLECTION TECHNICAL GUIDE

Get your guide to this season’s hottest looks with the easy to create step–bysteps.

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New! Seasonal Trend Techniques Seminar

ED IT R M E LI FF O

EDUCATION

• Suitable for people with 2 years hairdressing industry experience. • Our team of expert colour educators will share their latest influences in creating new colour techniques for your clients. • Interactive theory sharing format. • Duration: 1 Day • Value: £88 ex. VAT/ €101.

ASK YOUR MATRIX SALES CONSULTANT ABOUT THIS MONTHS SPECIAL OFFER!

Understanding REDS • Suitable for Matrix colour users to learn how to create perfect, durable reds. • Learn specific challenges unique to reds, and how to overcome them. • Interactive theory sharing format. • Duration: 3 hours • Value: £35/€50, free to Matrix colour users

MAKE SURE YOU ARE PROVIDING THE PERFECT COLOUR SERVICE. BOOK YOUR PLACE NOW!

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on

t

o

GREAT VALUE

be

Up

84 x

e r 9 0 ml

s

Bi

gg

tu

DEAL 1: BUY*

ti 2a pplica

Any SOCOLOR.beauty shades of choice including Collection Recommended shades

16 x

Any Color Sync shades of choice including NEW HD-RED, NEW 5R and Collection Recommended shades

Total Price: ÂŁ577.80 *Subject to availability. Whilst stocks last.

September Presenter V6.indd 12

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DEAL 1: RECEIVE FREE*

1x

1x 2x

Colorgraphics2 Powder 454g

Colorgraphics2 Pigments and Promoters

4x

2x

SOCOLOR.beauty Cream Developer 1L (Any)

Color Sync Activator 1L (Any)

2x

1x

Experience the professional difference in salon

DISCOVER NEW RED SHADES TODAY

COLLECTION HD Reds Converge A2 DS Poster V5 aw.indd 1

02/08/2012 14:59

CONVERGE Collection A2 Double sided Banner

CONVERGE Collection Client Look Book

1x

1x

NEW

ÂŁ92.60

*Subject to availability. Whilst stocks last.

September Presenter V6.indd 13

& 5R

Color Sync HD-RED New Shades Insert Board. Color Sync 5R Insert Board (to add to your Color Sync Shade Chart)

CONVERGE Collection Technical Guide

Worth:

HD-RED

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on

t

o

GREAT VALUE

be

Up

56 x

e r 9 0 ml

s

Bi

gg

tu

DEAL 2: BUY*

ti 2a pplica

Any SOCOLOR.beauty shades of choice including Collection Recommended shades

14 x

Any Color Sync shades of choice including NEW HD-RED, NEW 5R and Collection Recommended shades

Total Price: ÂŁ402.50 *Subject to availability. Whilst stocks last.

September Presenter V6.indd 14

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DEAL 2: RECEIVE FREE*

1x

1x

Total Results Shampoo 1L

Total Results Conditioner 1L

1x

2x

1x

SOCOLOR.beauty Cream Developer 1L (Any)

Color Sync Activator 1L (Any)

1x Experience the professional difference in salon

DISCOVER NEW RED SHADES TODAY

COLLECTION HD Reds Converge A2 DS Poster V5 aw.indd 1

02/08/2012 14:59

CONVERGE Collection A2 Double sided Banner

CONVERGE Collection Client Look Book

1x

1x

NEW

ÂŁ38.73

*Subject to availability. Whilst stocks last.

September Presenter V6.indd 15

& 5R

Color Sync HD-RED New Shades Insert Board. Color Sync 5R Insert Board (to add to your Color Sync Shade Chart)

CONVERGE Collection Technical Guide

Worth:

HD-RED

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on

t

o

GREAT VALUE

be

Up

21 x

e r 9 0 ml

s

Bi

gg

tu

DEAL 3: BUY*

ti 2a pplica

Any SOCOLOR.beauty shades of choice including Collection Recommended shades

13 x

Any Color Sync shades of choice including NEW HD-RED, NEW 5R and Collection Recommended shades

Total Price: ÂŁ191.16 *Subject to availability. Whilst stocks last.

September Presenter V6.indd 16

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DEAL 3: RECEIVE FREE*

1x

Total Results Shampoo 1L

1x

1x

SOCOLOR.beauty Cream Developer 1L (Any)

Color Sync Activator 1L (Any)

1x

1x Experience the professional difference in salon

DISCOVER NEW RED SHADES TODAY

COLLECTION HD Reds Converge A2 DS Poster V5 aw.indd 1

02/08/2012 14:59

CONVERGE Collection A2 Double sided Banner

1x

NEW

CONVERGE Collection Technical Guide

HD-RED & 5R

Color Sync HD-RED New Shades Insert Board. Color Sync 5R Insert Board (to add to your Color Sync Shade Chart)

Worth: ÂŁ16.98 *Subject to availability. Whilst stocks last.

September Presenter V6.indd 17

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on

t

o

GREAT VALUE

be

Up

12 x

e r 9 0 ml

s

Bi

gg

tu

DEAL 4: BUY*

ti 2a pplica

Any SOCOLOR.beauty shades of choice including Collection Recommended shades

Any Color Sync shades of choice including NEW HD-RED, NEW 5R and Collection Recommended shades

Total Price from: ÂŁ62.28 *Subject to availability. Whilst stocks last.

September Presenter V6.indd 18

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DEAL 4: RECEIVE FREE*

1x

SOCOLOR.beauty or Color Sync Cream Developer 1L (Any)

1x

CONVERGE Collection Technical Guide

1x

NEW

HD-RED & 5R

Color Sync HD-RED New Shades Insert Board. Color Sync 5R Insert Board (to add to your Color Sync Shade Chart)

Worth: ÂŁ11.95 *Subject to availability. Whilst stocks last.

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