New Agent Guide

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You have been hand picked to be part of our family. Our family of game changers, entrepreneurs, happiness-seekers and givers. Our Philosophy truly defines what it means to be an ALANTE agent. Remember this. Memorize this. Read this everyday and you will embody the true meaning of ALANTE.


We’re a small boutique brokerage with a big heart. We created ALANTE to fill a void. One defined by service not by sales. Our name is taken from the words and sentiments our founder heard as a child growing up in coastal Spain each time someone knocked on her parent’s door. It means welcome. Come in. Move forward. These embody the spirit of our work. We love our community. Clean air. Four Seasons. Celtics. Red Sox. Patriots. Bruins. Lobster. Cape Cod. The coast. Boston on New Years Eve. Family. Friends. A big meal cooked at home. A romantic kiss in public. Doing the unexpected. Having the unexpected done to you. Fairness. Our kids in a school play. A dozen roses.. Oysters and beer. Long walks on the beach. These are things that define us. We are good listeners. We are doers. We believe mind, body and spirit should be in harmony. We don’t use business speak. Especially terms commonly used in real estate. Like sales. Leads. Production. They demean clients. We are truthful. We won’t say things we know you want to hear just to make you happy. We prefer to make you happy by saying the things we believe you need to hear in order to help you make the best decision possible.

We hand pick our agents. Qualifications and experience is very important. In tandem with kindness. Passion. A positive attitude. And a healthy desire to grow beyond their comfort zone. We don’t view a cup as half full or half empty. We believe a cup isn’t worth describing until it has a few shots of really good espresso added to it. We love our profession. We all chose to do this as our career because helping people who are about to journey in life do so with as much clarity and ease as possible is deeply woven into our DNA.

We’re ALANTE. Welcome.


Sincerely,

Susana Murphy


These words define ALANTE agents, inside and out of the office; with clients and team members. We’re a passionate group with our main focus on our service to our clients as well as our own balanced life.

Transparent. Professional. Truthful. Team player. Forward thinking. Positive. Techie. Balanced. Humble. Passionate. Inspiring. Remarkable. Grateful. Fun.


Trans路par路ent adjective Able to be seen through. Easy to notice or understand. Honest and open : not secretive. Transparency provides honesty and integrity among our team. We believe staying honest to yourself, your family, your business and team members fosters inspiring results. We have team meetings each week with the same, positive agenda; on the same day, same time and with the same expectations.


“Do what you love. And you'll never have to work a day in your life.” There has been an expectation that an agent is on call 24 hours a day, 7 days a week, 365 days a year. We’re looking to change that expectation and provide exceptional service to our clients with the ability to have a healthy, balanced life with our families. We do that by encouraging vacation time, winter recess and siestas!


Together we can do great things. In this office, we do teamwork. We do help. We do respect and communication. We don’t do offices or cubicles. We do team days once a month. We sit together, work together, learn together, help one another when in need. That’s the ALANTE way.


Real estate is a fast and ever-so changing industry. We believe staying open to change will lead to a tremendous amount of growth. We’re here to raise the bar in real estate. We embrace new systems, new tools, and new technology that ultimately allow us to provide BETTER service to our clients.


Change your thoughts and you’ll change your world. Fun and supportive office culture = productive and successful sales force. We believe that the law of attraction and positive thinking can truly change your life. We are “leave-your-ego-at-the-door” agents… it makes for a more positive, healthy environment.


Technology and new systems are changing the way we do business. And we’re able to do business BETTER. We partner with the leading technology companies in the industry that give us the opportunity to provide a better service to our clients. Don’t think you’re techie enough? No such thing. We provide our agents with hands-on, in-house training on all of systems. You’ll learn that business is done more efficiently, easier and effectively than ever before.


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