Alaska Business October 2019

Page 10

E D U C AT I O N

Blythe Campbell educates HR professionals on effective communication strategies at a presentation provided by the Anchorage Society for Human Resource Management. ASHRM

Staying a Step I Ahead Why continuing education is a smart investment By Vanessa Orr 10 | October 2019

n many industries, continuing education is a must in order to keep up with the latest rules and regulations and technological advancements. But finding the time and the money to send employees to these classes isn’t always a priority for businesses that are already stretched thin. “For employers and employees, taking time out of a busy day is a burden; these days, everyone is doing more with less,” explains Anchorage Society for Human Resource Management (ASHRM) President Patty Hickok, who also serves as the membership and workforce readiness director for the Alaska SHRM State Council. “But businesses and individuals need to look at the time and cost spent on continuing education as an investment. In the human resources field, or in any field, things are changing so rapidly that employees must continue lifelong learning or get left behind. In today’s job market, the

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