CORPORATE PROFILE
contents About Aldemar Mission Statement Our Philosophy Brief History Our Products Awards
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about Aldemar Aldemar Resorts is one of the leading hotel chains in Greece with a total 5,500-bed capacity and 1,300 employees. Dr. Nikolaos S. Angelopoulos is the founder, President and CEO, where as Mr Alexandros Angelopoulos is the Vice President of this family owned-company which has pioneered changes in the mentality & reality of the Greek Hotel Industry. By continuously investing in innovative products and ideas and demonstrating a high level of responsibility to humans, society and the natural environment. The Aldemar Group, with over 27 years of activity in the international and Greek markets, has gained distinction as one of the most high-powered presences in the hotel industry.
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about Aldemar
The Aldemar portfolio comprises the following
Greece
OLYMPIA
RHODES
TIME 4 RE�BRANDING CRETE We divided our holiday products into 3 groups We chose 3 visually different circles for each product
lUXURY resorts family resorts + THALASSO When you come across this fine, These colorful circles are the
***** ROYAL “goodMARE life” holidays in Aldemar
wellness ornament symbolizing
****Aldemar Resorts. CRETAN holidays inVILLAGE
symbol of carefree, family fun
you know you are dealing with
A LL IN CLUSIV E
Resorts in Crete or Olympia.
*****ROYAL KNOSSOS
our two world class Thalasso ROYAL***** OLYMPIAN
royal villas This little sign of utter luxury
*****VILLAS indulgence. KNOSSOS stands for complete
***** OLYMPIAN VILLAGE
WHY THE CIRCLE?
*****MARE PARADISE
Nature has no edges {harmony}
A LL IN CLUSIV E
***** PARADISE VILLAGE A LL IN CLUSIV E
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Mission statement The Group’s vision and commitment is to establish high standards of operation and development in Greek tourism as well as, place Greece on the global tourist map, as an outstanding, attractive destination with top-quality services and a wealth of experiences. Aldemar Resorts are committed to nothing less than the finest experience for the guest.
Our Philosophy Aldemar’s business philosophy is based on the core values of integrity and excellence. These guiding principles are behind everything we do – the way we serve our guests, the way we liaise with the local communities and the environment, the way we treat our employees and manage our company. Our holiday philosophy is based on the value of living and not merely consuming experiences! We create a wealth of services and experience for our guests to savor in a vivid and memory generating way! The Aldemar holiday experience resembles a colorful mosaic blending beautifully luxury and tranquility, family moments and romantic escapes, wellness and Thalasso, culinary tours of Greece and the Mediterranean, business events, sport activities… all for our guests to discover and enjoy!
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Brief History in bullets The beginning… - 1985 – 1987: Construction of the 4* Cretan Village in Crete - 1989 - 1991: Opening of the Knossos Royal in Crete - 1992: Opening of the Knossos Royal Conference Centre
- Renovation works in 158 room units in Olympian Village & Royal Mare Tennis … a new product of international standards - 2007: Aldemar inaugurates new tennis club with 7 courts meeting international standards.
Pioneers … opening of a novel wellness market - 1995-1997: Construction of Royal Mare, including the 1st Thalasso & Spa Centre ever in Greece.
NEW CORPORATE IDENTITY - 2014 Official Launching of Aldemar’s new corporate identity.
Olympia… the opening of a new destination - 1998 - 1999: Purchase, renovation and opening of the Olympian Village in Olympia of the West Peloponnese - 2002 – 2003: Reconstruction of Olympian Village (206 rooms and suites, swimming pools, restaurants and bars)
Pioneering… CSR Programme - 1999- today: Aldemar was the first Greek Tourism business to apply a full scale environmental program achieving for this 2 World travel awards as Europe’s Leading hotel Chain (2008,2012) For its overall Corporate Social Responsibility concerning apart from the environment, best practices with market, employees and local communities the Group has won the internationally acclaimed bronze and silver distinction of Corporate Responsibility Index (2011, 2012)
The second Thalasso & Spa Centre opens in West Peloponnese… - 2002 - 2004: Construction of Royal Olympian Spa & Thalasso Renew… - 2003: Renovation of Knossos Royal - 2008: Extensive renovations at the Royal Mare and the Olympian Village concerning interior design.
Promoting Greece... as a Culinary Destination · 2010 - today: Aldemar Group initiates and runs Sympossio Greek Gourmet Touring one of the most dynamic and extrovert promotion projects ever set to motion by Greek hoteliers , in the effort to establish Greece on the world map, as a distinct culinary destination. For more info www.sympossio.gr
- 2013-14: Olympia & Crete - Construction of 2 brand new buildings in Olympian Village 06
Our products TIME 4 RE�BRANDING
Aldemar Resorts offer genuine care and comfort and the finest experience. Our Hotels can be found in some of the most desirable locations. They are convenient to all the things one most appreciates, including upscale shopping, fine restaurants, kid’s facilities and so much more. Each hotel by Aldemar features all of the style, service and attention to detail that you We divided our holiday products into 3 groups would expect from a leader and innovator in hospitality.
We chose 3 visually different circles for each product
LUXURY RESORTS + THALASSO
FAMILY RESORTS
ROYAL VILLAS
When you come across this fine,
These colorful circles are the
This little sign of utter luxury
wellness ornament symbolizing
symbol of carefree, family fun
stands for complete
“good life” holidays in Aldemar
holidays in Aldemar Resorts.
indulgence.
you know you are dealing with our two world class Thalasso Resorts in Crete or Olympia.
WHY THE CIRCLE? 08
Nature has no edges {harmony}
GROUP Awards & Distinctions (1997-2014) Below a sample of Awards and distinctions by Tour Operators, international travel organizations and national bodies for the Aldemar Group 1 Boussias enviromental awards - Best Renewable energy sources Installations – Bronze 2014 2 World Travel Awards – Europe’s Leading Green Hotel Chain 2012, 2008 3 Corporate Responsibility Index – Silver 2011, 4 Corporate Responsibility Index – Bronze 2010, 5 THALES Awards - 2nd Award - public voting: Most popular company in CSR, 2010 6 THALES Awards - 3d Award - Best CEO in CSR Alexandros Angelopoulos, 2010 7 THALES Green Award for Excellence 2009 8 PASEPPE (ranking 3rd ) Environmental Management 2008, 2009
9 The Greek hotel company with the best workplace 2008 10 ECOCITY- Environmental Award 11 ECO-Q, Panhellenic Quality Award 12 ΕΙΗΕΕ – Award for the local communities 13 ARGO HOLIDAYS Best Greek Hotel Chain 2003 14 ERMIS AWARDS 2003 (Silver award for the Groups website). 15 Social Commitment Awards • Cultural Association of Hersonissos 2003 • Hellenic Lifeboat Academy 2003 • Cultural Association of Rivers 2004
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contÎąct details
Head Office 262, Kifissias Ave., Kifissia 145 62, Athens, Greece Tel. +30210 6288417, E: sales@aldemar.gr
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