Alec Black’s Resumé
AlecCBlack@gmail.com - 171 Albion St. San Francisco, CA 94110 - (703)599-8849 - DontJumpShip.com
Alec Black EDUCATION VCU Brandcenter M.S. in Mass Communications; Creative Brand Management Richmond, VA, USA May 2010 Graduate GPA: 3.5 / 4.0
• Polished my creative and strategic thinking at one of the nation’s top branding / advertising programs • Honed my ability to create innovative and non-traditional business solutions • Learned the world of advertising and branding in a collaborative, team focused, creative environment Virginia Tech B.S. in Marketing Management Minor in African American Studies Study Abroad - Greece/Turkey (Summer 2007) Blacksburg, VA, USA July 2008 Graduate GPA: 3.1 / 4.0
• Increased marketing knowledge, improved leadership, learned general business skills
GoaL:
RELATED EXPERIENCE
OTHER EXPERIENCE
Capital One (still under an NDA)
Computer Science Corporation IT and Desktop Support
Beth Long - beth.long@capitalone.com Richmond, VA (Jan. ‘10 to May ’10) Product Development and Brand Consultancy • Conducted exhaustive quantitative and qualitative research to generate insights as to how to reach and appeal to the given target. • Led a team of undergraduate students to create a product, message and platform to embrace the given target and increase LTV.
Dr. Walter Bortz / @Radical Media James Spindler - spindler@radicalmedia.com Richmond, VA, (Sept. ‘09 to Feb. ‘10) Cause Related Interactive Marketing • Originally assigned as student work, James Spindler of @Radical Media decided we should present our ideas to Dr. Bortz who flew in from Stanford University to see our presentation. He intends to use our ideas. • Used online and non-traditional media in new ways to raise awareness for Dr. Bortz and his message of health literacy.
RELATED SKILLS • Brand/Creative/Strategic Briefs • Collaboration throughout the Creative Process • Financial Analysis, ROI and other metrics • Leadership and the Ability to Listen to Others • Presentations and Pitching Ideas
15000 Conference Center Dr. Chantilly, VA 20151 (May ‘05 to Jan. ’08) Contact: Mike Argel 703-818-4000 • Oversaw several queues seeing that the user’s problems were solved in a timely manner. • Required interpersonal skills, patience, a vast knowledge of technology, the ability to budget my time and find non-traditional solutions to problems.
HONORS Innovative Thinking and Problem Solving • Idea Crossing’s "MBA Innovation Challenge 2008” Semi-Finalist Leadership, Collaboration and Exploration • Charles “Buddy” Neviaser - Pamplin Leadership Scholarship Recipient • VP of the Virginia Tech Marketing Club • Pamplin School of Business - Study Abroad Scholarship Recipient
passionS • Cooking - new pairings to please the palate • Hokie Football - beer, bruises and brotherhood • Comedy - strange sites and honest opinions • Strangers - welcoming the weird
To apply the skills that I have learned as well as gain knowledge and experience in the world of branding.