World Cup Campaign

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SOCCE


SOCCE FOOTBALL

or




Develop the game. Touch the world. Build a better future.


Former soccer players


OBJECTIVES


OBJECTIVES To connect American kids (13-16) with other kids and cultures throughout the world by using soccer, more specifically the World Cup, as the medium


OBJECTIVES To connect American kids (13-16) with other kids and cultures throughout the world by using soccer, more specifically the World Cup, as the medium

Increase number of Americans who watch the final game of the 2010 World Cup by 25% (21,125,000 viewers)


“Speak with your Feet”

UNIVERSAL LANGUAGE


speak WITH YOURfeet!

iCOACH

LEARN SOCCER

VIDEOS

Learn more about our initative or

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WORLD CUP

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DOWNLOADS


Interactive

ONLINE GAMES



Why did you choose to play soccer? -Billy W. Burke, Va


Why did you choose to play soccer? -Billy W. Burke, Va


Why did you choose to play soccer? -Billy W. Burke, Va


Why did you choose to play soccer? -Billy W. Burke, Va


LESSONS and TUTORIALS


LESSONS and TUTORIALS


LESSONS and TUTORIALS


ONLINE EXHIBITION


ONLINE EXHIBITION


TOPICAL CURRICULUM


TOPICAL CURRICULUM Algebra Example... Ronaldinho has scored 8 goals in 728 minutes of playing time. The German team has scored 22 goals in 1004 minutes. If they play a 90 minute game with 1 minute of stoppage time and Ronaldinho is the only player to score for his team, who will win, based on their past performances?


TOPICAL CURRICULUM Algebra Example... Ronaldinho has scored 8 goals in 728 minutes of playing time. The German team has scored 22 goals in 1004 minutes. If they play a 90 minute game with 1 minute of stoppage time and Ronaldinho is the only player to score for his team, who will win, based on their past performances?

Spanish/Language Example... ¿Quién ganó el partido entre Los Estados Unidos y Paragauy? ¿Tambien cuantos puntos tiene el ganador?





OPPORTUNITIES TO DONATE



WAYS TO MEASURE


WAYS TO MEASURE Attitude & Behavior Ticket Sales TV Ratings Site Hits and Participation


SUSTAINABILITY


SUSTAINABILITY


Questions?


ACKnowledgements Photos From

www.sxc.hu http://www.worldcupontv.com/i/HD5.jpg http://pro.corbis.com/images/42-15871740.jpg?size=572&uid= %7BCD390C56-9F4F-49E2-95D1-76EA7A594275%7D http://www.iphonegroove.com/blog/wp-content/uploads/ 2007/06/iphone_large.png

Videos From

insidesoccer.com http://www.youtube.com/watch?v=YBeNm5ja1Eo


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