ECHOES
Issue 5 | Volume 114 December 2014
The Independent Voice of Abraham Lincoln High School | Council Bluffs, Iowa | ALechoes.com
Mall’s future in doubt
The mall, once a shopping hotspot, is now a shell of its former self. Photo by Nathan Vorce
Lacking anchor stores, mall seeking rejuvenation Hailey Carson Reporter
S
ince the Mall of the Bluffs was purchased by the New York company Namdar Reality, there have been plans to fix the place up and bring in new stores. Besides the addition of Planet Fitness, which has reached 8,000 members, and Little King, there hasn’t been any noticeable changes except for some lease signs set up outside by Gary Kuklin, agent at NP Real Estate who was recently appointed this area. “We are starting the advertising process of rejuvenating the mall,” Kuklin said. “We are working on bringing in some new venues to the food court.” According to
Kuklin, there may be a new Mexican restaurant to visit. Malls usually consist of larger anchor stores and then smaller retailers and that is how they get their traffic. People may go to the larger
occupy it once it is complete. The price of the land is still yet to be determined. Depending on the future use of the land, the amount could be figured per square foot or by acre, the latter
with Mosquito Creek being nearby. There was interest in the land for building a movie theater, but Kuklin is still looking to see where the market for that land is. With the slowdown of
“It would be tough for the mall to be a destination again.” -Myron Wilder, Economics Teacher store, Target, for example, then stop at another store because it is close. At the Mall of the Bluffs, Target, Dillard’s, and JCPenney had to pay rent for their space, so financially, it might have helped for them to get their own space. They would have
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room to expand their stores. “For the mall to be a destination,” Myron Wilder, Economics Teacher, said. “You need a bigger store to get some traffic.” Behind the mall on
Valley View drive, there is an area of land that is available for one of three things; sell it outright, lease it so someone can come in and build a venue, or “build to suit.” “Building to suit” is when the landowner builds a facility for a future tenant who will
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being more for agricultural land. Out of the 14.1 acres of land, about 60% with be of use since one corner goes off into the shape as what has been described by Kuklin as a beak of a hawk. There are also concerns about the area being a floodplain
the Mall of the Bluffs, a newer shopping center has dominated the city. Metro Crossing has flourished with a combination of stores from the old mall including Target and Hallmark, and stores that are new to the city entirely. “The area has Target
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Jan 10:
First school day of 2015
Snowball Dance
to draw people in, but then there is a variety of other stores and restaurants people can visit while there,” Wilder said. “People could stop at Target then eat, or go to men’s clothing or makeup place.” Dick’s Sporting Goods will be coming to Council Bluffs, adjacent to Target. “A Dick’s store is a good addition to Council Bluffs because it’s more convenient than driving to Omaha,” junior Destiny Hyme said. With further loss of stores like Aeropostale and many additions to the Metro Crossing area, some might feel some déjà vu. Just like when the Mall of the Bluffs was new and stole some of its business from the old Omni Center downtown some speculate Metro Crossing is doing the same. Council Bluffs has many shopping areas, and as business changes we will see the growth of some and decline of others.
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No School (Martin Luther King Jr.)