STATEMENT
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BRANDING GUIDELINES This document is a guide about showcasing the wonderful brand personality that is GREECE. With designs that honor the past that incorporate a modern approach to the country as a whole.
4 EXPERIENCE GREECE 10 LOGO 12 LOGO LOCKUP 14 LOGO ALTERATIONS 16 COLOR HIERARCHY 14 COLOR PALETTE 18 TYPEFACES
HISTORICAL
AESTHETIC
ENCHANTING
LOGO
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LOGO The logo for GREECE is a modern approach to the historical significance of Ancient Greek culture. The Meander patterning is seen throughout clothing, textiles, and artwork. Depending on your focus on the logo the negative space and the larger stroke line can both form a symbolic “G� for Greece. The gradation of different colors with the curvy lines is representing the oceans significance on Greek Culture With our logo there should be adequate spacing around the edges of the logo so there will not be any collision of other elements. The space around the logo should never be any less than the height and width of X which is the width and height of the stroke on the logo.
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LOGO
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LOGO ALTERATIONS There are various other acceptable ways to use and incorporate our logo into Designs. This will show you what you can do and what you can not do with our logo. Do not manipulate the typeface, alter the colors, or play with the overall design of the logo.
ACCEPTABLE
UNACCEPTABLE GREECE
COLOR
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COLOR HIERARCHY Our logo is constructed in a graceful elegance that shows both our great history and also incorporates inspiring colors of the ocean. The logo itself is a representation of the hierarchy between the different values of blues constantly changing like the raising and falling of the tide. They don’t have a linear percent weight but always end up balancing the page out. When using our logo on a page or talking about Greece there should always be a 70% to 30% difference between the gray-scales and colors as illustrated to the right.
SPRAY
CREST TIDE
CURRENT
COLOR
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COLOR PALETTE 1 SPRAY
Pantone 630C #7cc4d9 C: 49 M: 6 Y: 11 K: 0
2 CREST Pantone 549C #5ba6bb C: 64 M: 20 Y: 22 K: 0
3 TIDE Pantone 7697C #3e8ca0 C: 76 M: 32 Y: 30 K: 2
4 CURRENT Pantone 7474C #1b7083 C: 87 M: 44 Y: 38 K: 10
5 ATHENS GRAY Pantone Black #f 1 f 2 f 2 C: 0 M: 0 Y: 0 K: 5
6 SILVER SAND Pantone Black #b6b8ba C: 0 M: 0 Y: 0 K: 33
7 MANATEE Pantone Black #999b9e C: 0 M: 0 Y: 0 K: 47
8 STORM GRAY Pantone Black #757679 C: 0 M: 0 Y: 0 K: 66
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TYPOGRAPHY
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TYPEFACES The two typefaces Greece uses are Aqua Grotesque and Cabin. Aqua Grotesque is a modern sans serif font with unique letter shapes that utilize styles similar of Ancient Greek lettering. This font is to be used as headings and in the Logo. The base kerning between the A’s needs to be adjusted closer together everytime. Cabin is a versatile sans serif font that pairs nicely with Aqua Grotesque. It has a deep family and is to be used on all body copy and subtitles. Bold and italics should be used throughout documents sparingly.
AQUA GROTESQUE ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuv 0123456789
CABIN REGULAR ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuv 0123456789
CABIN BOLD ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuv 0123456789
Designed and Illustrated by Alecx Stasko Photography copyrights: pinterest.com/alecxstasko/greece-photography/ For more information about Greece please check out our website at www.visitgreece.gr/