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FENDI STORE

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COLOR + BALANCE

COLOR + BALANCE

Adele and Edoardo Fendi founded the FENDI fashion company in Rome in 1925. The rst FENDI boutique opened, and then a handbag store and a fur workshop did as well. FENDI quickly gained recognition across the world for its elegance, craftsmanship, creativity, and air.

The outside of the 5,400-square-foot Fendi building in the Miami Design District will take your breath away even from a distance. It is shown in the ideal blend of bright yellow, brilliant orange, and neutrals, supported by tall columns. Large windows are showing the Fendi collection between the columns.

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The use of colors that are in opposition to one another on the color wheel is known as a hue contrast. Utilizing colors at their utmost intensity is a good way to get people interested in the focus point.

Despite the strong colors used in the design, such as yellow, orange, green, and brown, these hues are similar since they are situated adjacent to one another on the color wheel. Purple is yellow's complimentary hue, yet this store does not utilize it.

The simplest kind of contrast is value contrast. Without using chromatic colors, a light/dark contrast of black, gray, or white values can accentuate. It gives a feature more visual signi cance. Several shades of yellow and neutral hues are employed throughout the business, such as on the carpets and seats. Without the exhibit on the right, which contrasts the most, the room would be consistent and that display would lose its signi cance.

As the information is given in several ways, emphasis can be represented graphically as a hierarchy of information. This emphasizes the topic in several ways and overall rather than on certain parts.

The shapes and forms of the sunshade were transposed to the Fendi store as the link between the retail store and the co ee café. The permanent Fendi shop, which is situated across from the pop-location, up's is lined with green potted plants in contrast to the expanse of bright yellow canopy that welcomed visitors to the café.

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