SHAPE

Focal points

The focal point of the composition is the C-shaped bar. On the rst and second levels, the same Campari typeface commands attention, but its color is subdued so that the immediate user may focus on the red beverages. In terms of the distance between users, it highlights the hierarchy.

A resin oor covers the bar on the left, which has a marble top. Top clients who are invited to sample the limited-edition whiskeys, rums, and liquors are the major target audience for the cocktail bars when they are visiting the headquarters.

Shape and user experiences

These organically shaped elements shape the user journey. For example, the shape of the bar and curved furniture are focal points that give continuity to the double height