Copywriting: Suavecito

SUPERBOWL CAMPAIGN Alejandra Martinez, Sofia Acosta, Gabriel Carabali and Carly Schmidt

Create a campaign to be executed at the Superbowl for Suavecito original hold pomade. Suavecito’s original hold pomade has a superior hold at an affordable price.

BRIEF

Target Market Men Primary, Women Secondary

SMIM

Proof Suavecito

Adjectives

For hair that holds.

TAGLINE

BILLBOARD AD 1

Photo by Tom Rogerson on Unsplash

BILLBOARD AD 2

Photo by https://www.pinterest.ca/pin/327285097892520057/?lp=true

BILLBOARD AD 3

Photo by https://www.noaa.gov/stories/story-map-inside-tornado-alley

EXT. DESERT HIGHWAY IN AMERICA - DAY

SFX: Sound of motorcycle speeding down highway.

Faint sound of police sirens.

The scene opens with the Suavecito spokesman (Alejandro) riding his really cool

NARRATOR: Alejandro is rides his bike like he never

motorcycle quickly down the highway. He is trying

has before. The cops are hot on his trail, but he won’t

to out ride the police in the off in the distance

be caught. Why are they chasing him you may ask?

behind him.

Well, he is the most wanted man alive. For what? His impeccable hair and grooming.

Zoom in for a close up of Alejandro riding his bike with a look of determination in his eyes and hair looking amazing.

Camera moves to show Alejandro riding his bike from behind. He is riding fast to escape the police.

POLICE: Stop right there! We will catch you Alejandro!

(Megaphone)

NARRATOR: The police’s pleads mean nothing to him.

He knows he is the most wanted man alive, and he likes it that way.

Zoom out to show a birds eye view of Alejandro making a quick turn to escape the police that are chasing him from behind.

Zoom in to show Alejandro smirking as he pulls out his comb to style his perfect hair as he rides off.

SFX: Revs up the engine of a motorcycle to higher speed.

NARRATOR: Alejandro can effortlessly outrides these cops and in style! He makes a sudden turn no one expected and pulled out his comb to make sure his hair looked great while doing so. He will never tell you his secret for perfect hair, but we will. Suavecito original hold pomade, for hair that holds.

TV SHOOTING SCRIPT

VIDEO

AUDIO

EXT. DESERT HIGHWAY IN AMERICA - DAY

EXT. DESERT HIGHWAY IN AMERICA - DAY The scene opens with the Suavecito spokesman riding his really cool motorcycle quickly down the highway. It appears like he is trying to out ride the police in the off in the distance behind him.

The scene opens with the Suavecito spokesman (Alejandro) riding his really cool motorcycle quickly down the highway. It appears like he is trying to out ride the police in the off in

SFX Sound of motorcycle speeding down highway

the distance behind him.

MEDIUM WIDE: Alejandro rides his

SFX

motorcycle quickly away from police in the

Sound of motorcycle speeding down highway.

distance.

SFX Sound of police sirens faintly in background

SFX Faint sound of police sirens.

CLOSE UP: Alejandro riding with a look of

NARRATOR

determination.

Alejandro is rides his bike like he never has before. The cops are hot on his trail, but he won’t be caught. Why are they chasing him you may ask?

Well, he is the most wanted man alive. For what? His impeccable hair and grooming.

POLICE

MEDIUM SHOT: Taken from behind

Stop right there! We will catch you Alejandro!

Alejandro riding fast.

(Megaphone)

NARRATOR Alejandro rides his bike like he never has before. The cops are hot on his trail, but he won’t be caught. Why are they chasing him you may ask? Well, he is the most wanted man alive. For what? His impeccable hair and grooming.

POLICE Stop right there! We will catch you Alejandro! (Megaphone) NARRATOR The police’s pleads mean nothing to him. He knows he is the most wanted man alive, and he likes it that way.

NARRATOR HIGH ANGLE: Alejandro makes a quick turn on the

The police’s pleads mean nothing to him. He knows he

highway to escape police.

is the most wanted man alive, and he likes it that way.

SFX Revs up the engine of a motorcycle to higher speed.

NARRATOR

CLOSE UP: Alejandro smirks and pull out his comb

Alejandro can effortlessly outrides these cops and

to style his hair.

in style! He makes a sudden turn no one expected and pulled out his comb to make sure his hair looked great while doing so. He will never tell you his secret for perfect hair, but we will. Suavecito original hold pomade, for hair that holds.

SFX Revs up the engine of a motorcycle to higher speed.

NARRATOR Alejandro can effortlessly outrides these cops and in style!

He makes a sudden turn no one expected and pulled out his comb to make sure his hair looked great while doing so.

He will never tell you his secret for perfect hair, but we will.

Suavecito original hold pomade, for hair that holds.

Suavacito Radio Ad SFX:

Police sirens on the background

PO#1:

Attention all units. We are looking for a suspect. Over.

PO#2:

Copied. Can we get his description officer?

PO#1:

He’s a man. Possibly Hispanic between his 20’s or 30’s.

Muscular, and over his 6’’

PO#2:

Anything else we need to know?

PO#1:

Yes. Dark short hair. Smooth and perfectly styled.

PO#1:

WOW. His hair is so dreamy, so beautiful, like a rainbow after a storm.

PO#1:

Refreshing like a glass of water after walking for an hour in the Sahara desert.

PO#2:

Uhh, Okay. I think we get it.

PO#2:

By the way, Is everything ok?

PO#1:

Watching his hair was pleasant. Like when your birthday is in December and you get two gifts instead of one.

PO#1:

Like when you end up having the last slice of pizza on a Friday night.

PO#1:

I’m pretty sure it was Suavecito. I mean it has to be right? What do you think guys?

PO#1:

Guys? Hello? Is anybody there?

NARRATOR: Suavecito original hold pomade, for hair that holds.

RADIO SCRIPT

PO#1 = Police 1 PO#2 = Police 2

COPY Suavecito was created by brothers Pete and Tony Adame and childhood friend J-bird. The three of them were inspired by motorcycle and tattoo culture after they were introduced to the barbershop scene. After years of spending hundreds of dollars on other hair products, the three of them decided to create their own. Suavecito was originally built on the foundation of making it accessible for everyone, they provide the highest quality of men’s products at affordable prices for everyone. Because of affordability, this helped Suavecito focus its energy on providing a product that barbershops and retailers could make high margins on when compared to other brands.

Lastly, Suavecito’s roots have always been connected to the people and the lifestyle associated with the classic rockabilly scene. Because of the continuous support of musicians, artists, local car shows, and music festivals Suavecito has been able to associate itself with something bigger than just hair products.

COPY After mixing up a pomade in a bucket purchased at home depot, the founders of Suavecito discovered that their new homemade pomade is an amazing water-soluble pomade that holds and acts like a wax. The Suavecito original pomade comes in a 4oz black and orange plastic container branded with the Suavecito logo. Suavecito is made with natural products and does not carry harsh chemicals in any of its products, unlike its competitors. Besides having more natural products, they’re always thinking outside the box, Suavecito is constantly releasing seasonal products that have become a staple in men’s grooming. With unique scents and custom packaging that tie directly to a time of year and current trends. Their seasonal products give customers another reason to stay engaged and keep coming back for more.

WORK CITED Logo 1 https://www.mechantsgarconsbarbershop.com/shop Logo 2 https://www.pinterest.ca/pin/357965870352222734/?lp=true Website https://www.suavecito.com/