39 Micro Trends

Boys will be boys they say, each boy wants to become a superhero. Gokudo is here to press the magic button which allows the consumer to become that special persona. It might just be a trend, however our brand is the lifestyle, just like toys for boys, our garments provides the playground and unique feeling.

Street Sport Rebels

Our garments are rebellious and obviously out there on the streets. Our brand allows men to show their alternative but still tailored, unique attire. Our men aren’t here to perform the act of violence, they are here with a purpose of being seen, just like they are - extra.

Alternative Spirituality

Gokudo could be seen as religion to some of us, it is definitely a pattern that could be followed in order to receive a peace of mind and still look and feel appropriate to any occasion.

Micro trends

PRIMARY CONSUMER

Sid, 33

Entrepreneur.

Man who knows when to wear suit - because of work, however he rather wears something less classic but also very extravagant.

Sid enjoys the comfort at work, his clothing needs to be sleek and in fashion, but different.

He loves spending money (approximately 250 GBP per t-shirt/blouse) and goes for brands with logos e.g. Yeezys, Off-White or Stone Island which he believes those are bringing loads of innovation into fashion world.

He represents the Easy Eleganza look.

Goes for Americano rather than Frappe.

Listens to Daily Mixes on Spotify but consider those as his guilty pleasures.

His Tinder account is on fire but his libido isn’t.

Enjoys Sunday dinners at Mamas house

Definetely an Uber guy