65 September, October, November, December 2020

11/20

Producing a new collection photoshoot and short film

12/20

New collection coming out- Spring/Summer.

APPENDIX

Research blog: https://ntuwhiteshow. tumblr.com password: password123

Gokudo Website: https://gokudoes.tumblr.com

Gokudo Music Playlist: https://open.spotify.com/user/alekstysiac/playlist/1bL8tFeSShMfixy0JUOTVA?si=cM5Gh5OORAm9FEoI4plJtA

Japanese Art Pinterest Board https://www.pinterest.co.uk/aphrotysiac/japanese-art/

Yakuza Pinterest Board https://www.pinterest.co.uk/aphrotysiac/yakuza/

Mafia Pinterest Board https://www.pinterest.co.uk/aphrotysiac/mafia/

12 month critical path timeline/spreadsheet to be followed by Gokudo’s employees

APPENDIX

Ethical Marketing Campaigns Pinterest Board https://www.pinterest.co.uk/aphrotysiac/ethical-marketing-campaigns/

Vintage Posters Pinterest Board https://www.pinterest.co.uk/aphrotysiac/vintage-posters/

Instagram Gokudo Account https://www.instagram.com/gokudooficial/

Instagram Gokudo Account https://www.instagram.com/gokudooficial/

Primary research - see methodology post on the research blog. „Do you care if clothing brand is sustainable/ethical”

Primary research - see methodology post on the research blog. „Do you care if clothing brand is sustainable/ethical” - Yes (55 votes) against Not really (27)

Primary research - see methodology post on the research blog. „Why do you love certain brand?”

Primary research - see methodology post on the research blog. „Why do you love certain brand?” - Answers were: Their branding/story (23), Environmental issues/Sustainability (16), Low prices (19), Prestige - cool wanna be (18).

Primary research - see methodology post on the research blog. „How do you make your money?”

Primary research - see methodology post on the research blog. „How do you make your money?” Answers: I Work (65), Student Loan (6), Family (9)

IMAGES USED

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Tumblr, (2019), Image 2 [ONLINE]. Available at: https://66.media.tumblr.com/76291a8f6ccccf1bd4e5b67daf16d9e5/tumblr_p4re60nkFV1rlfxzso1_1280.jpg [Accessed 1 April 2019].

Tumblr, (2019), Image 3 [ONLINE]. Available at: https://66.media.tumblr.com/d66862b9e7e8c420c5311b9f4cb8241f/tumblr_pfh668vZTK1wsw9eno1_1280.png [Accessed 17 April 2019].

Lowimpact Buying green, (2018), Image 4 [ONLINE]. Available at: https://upload.wikimedia.org/wikipedia/commons/2/27/OVERCONSUMPTION.jpg [Accessed 16 April 2019].

Tumblr, (2019), Image 6 [ONLINE]. Available at: https://i.pinimg.com/564x/8e/93/3e/8e933effc345564765e4504a6a6167a6.jpg[Accessed 26 April 2019].

Tumblr, (2019), Image 7 [ONLINE]. Available at: https://66.media.tumblr.com/382267d4f233f142d74b4f2ff36e239d/tumblr_obpsuhw0Yh1v17pwio1_1280.jpg [Accessed 23 April 2019].

Cargo Collective, (2018), Image 8 [ONLINE]. Available at: https://payload.cargocollective. com/1/5/185509/11342989/1_1000.jpg [Accessed 17 April 2019].

Pinterest, (2019), Image 9 [ONLINE]. Available at: https://i.pinimg.com/564x/94/cd/ b4/94cdb4e90012a0f735d1b1cd0da13bb4.jpg [Accessed 18 April 2019].

IMAGES USED

Pinterest, (2019), Image 10 [ONLINE]. Available at: https://i.pinimg.com/564x/ef/ac/6b/ efac6bc2c77fbb6d0b87bcb013595553.jpg [Accessed 17 April 2019].

Gokudo Website Screenshot (2019) Available at: https://gokudoes.tumblr.com [Accessed 17 April 2019].

Mr Porter Website Screenshot (2019) Available at: https://www.mrporter.com/en-gb/ [Accessed 18 April 2019].

Evans D. Gokudo Editorial/Photoshoot (2019)

Pinterest, (2019), Image 14 [ONLINE]. Available at: https://i.pinimg.com/564x/48/7b/2f/487b2fe7af1f9cdf1c44ba48b24631b9.jpg[Accessed 8 May 2019].

Tumblr, (2019), Image 15 [ONLINE]. Available at: https://i.pinimg. com/564x/1a/42/50/1a4250f018d481d5e29ef360ca2789f2.jpg

Pinterest, (2019), Image 16 [ONLINE]. Available at: https://i.pinimg.com/564x/4f/aa/bf/4faabf830dd6fd38168c4337e6ac0f40.jpg [Accessed 22 May 2019].

Pinterest, (2019), Image 17 [ONLINE]. Available at: https://i.pinimg.com/564x/22/f4/cb/22f4cbbf60c0b228512fcaf494031f5f.jpg [Accessed 22 May 2019].

Pinterest, (2019), Image 18 [ONLINE]. Available at: https://i.pinimg.com/564x/09/f1/c2/09f1c22efff31ed920f1c736e197a9ef.jpg [Accessed 23 May 2019].

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