House of Rock

HOUSE OF ROCK

www.2012HouseOfRock.com

made for listeners. sony.com/xheadphones Š 2012 Sony Electronics Inc. All rights reserved. Reproduction in whole or in part without written permission is prohibited. Sony and the Sony make.believe logo are trademarks of Sony.

WELCOME

TO THE HOUSE OF ROCK 2012

W

e are thrilled to launch the inaugural House of Rock as the most exclusive and exciting luxury rock music experience and destination.

We have united talented musicians and elite designers with strategic partners, debuting state-of-the-art products and technology within an historic residential estate that guarantees an unparalleled opportunity of creativity for all.

House of Rock’s mission is to inspire people and partners to support great charities and social responsibility initiatives through rockinspired lifestyle events and music experiences.

Whether accessing the House of Rock Collection via the web or through an invitation to our private events, House of Rock is more than just a physical space … it is a moving embodiment of how powerful the combination of art, music, design and technology can be.

From the Opening Gala with Music Unites raising awareness and funds for music education programs in under-developed school districts to private events hosted by industry leaders, the House of Rock serves as a setting for inspiration and indulgence. By uniting so many multitalented individuals and extraordinary companies, we have experienced a true collaboration of rock, love and magic.

We hope you indulge yourself in every element of this remarkable luxury rock experience and enjoy the depth and breadth of talent on display at the House of Rock and via the House’s website (2012houseofrock.com).

LET’S ROCK THE HOUSE! ELAINE CULOTTI AND JENNIFER VERNON CO-FOUNDERS AND PARTNERS

WWW.2012HOUSEOFROCK.COM www.2012HouseOfRock.com | 3

ROOMS FRONT FACADE 12

HER OFFICE 30

ENTRY 14

ROCK PAPER PHOTO 32

LIBRARY 16

GUEST ROOM 34

GREAT ROOM 18

MASTER BEDROOM 36

SITTING ROOM 22

MASTER BATH 40

DINING ROOM 24

POOL 42

WINE CELLAR 27

CABANA 45

KITCHEN 28

FEATURES THE MAKING OF A MASTERPIECE 7 GET THIS APP 10 BACK TO THE FUTURE: THE STUDIO 48 LIVING UP TO THE HYPE 54 INSTRUMENTAL VALUE 57 FRONT & CENTER: THE STAGE 63 THE FUTURE IS HERE: HOME TECHNOLOGY 65 STYLE ROCKS 68 CHARITIES 77 THE PARTY SCENE 88 RESOURCE GUIDE 94

4 | HOUSE OF ROCK 2012

The most advanced KOHLER toilet. 速

PHOTO CREDIT: DAVE KEFFER / KEFSKIPHOTO.COM, INTERIOR ELEMENTS: MALIBU LIVING

inspiring...

1.888.DUCHATEAU

EUROPEAN WIDE-PLANK FLOORING

www.duchateaufloors.com

THE MAKING OF A MASTERPIECE A HISTORIC SANTA MONICA LANDMARK WITH HOLLYWOOD ROOTS EVOLVES INTO THE PINNACLE OF LUXURY ROCK.

BY SUZANNA CULLEN HAMILTON

The House of Rock has experienced what every woman fantasizes about: aging backwards. From a traditional grand dame constructed in 1926 to the sleek, uber-sexy abode with cutting-edge technology features in 2012, this Tudor Revival home has remained a polished lady throughout her transformation.

Century-old Moreton Bay fig trees line famed La Mesa Drive, while original streetlamps illuminate Period Revival homes. Renowned Southern California architect Elmer Grey designed the home for A.N. Kemp, then vice president of California Bank.

www.2012HouseOfRock.com | 7

“WHAT A DISH, WHAT A DREAM, WHAT A DAME!” However, the home is most frequently associated with actress Kathryn Grayson, who purchased the house in 1945 and occupied it until her death in 2010. Kathryn starred in many of MGM’s popular musicals, including Kiss Me Kate, Show Boat and Anchors Aweigh, and often entertained other Hollywood celebrities at the home.

After her estate settled, the home was purchased with the intent of making it the inaugural House of Rock.

With unique design elements combining both Tudor and Gothic influences, the home is the perfect combination of high drama and substance that defines luxury rock.

Extraordinary paneled walls, decorative half-timbering, massive chimneys and Gothic windows and doors are the architectural zeitgeist that perfectly parallels the musical and aesthetic creativity of the House of Rock 2012.

Elaine Culotti worked as designer and developer, with general contractor Lanny Hoover of Masterpiece Builders, LLC, to gut much of the house. New wiring, plumbing and plaster work set the stage for the decadent, 21st-century furnishings, while all the

original architectural details—such as the woodwork and doors—were preserved so the house would have the perfect balance of old and new. The footprint of the original house was not altered, but the additions of transforming the attic into the studio and the entertaining kitchen in the porte-cochère drastically increased the overall square footage.

An army of influential designers, renowned for their chic aesthetic and ability to bridge pop culture with innovative design, brought life to every room. Now the House of Rock 2012 oozes over-the-top treatments and furnishings from ceiling to floor. With the largest swimming pool in Santa Monica and a V.I.P. cabana, the house is the ultimate destination for industry entertaining.

From the state-of-the-art recording studio to the concert-quality amphitheater, the House of Rock 2012 is the pinnacle destination for those in the music industry.

Many of the products featured throughout the house are making an international debut.

8 | HOUSE OF ROCK 2012

AFTER A CENTURY OF BEING A SEDATE RESIDENCE, THE HOUSE OF ROCK NOW ENTERS A PHASE OF UNPARALLELED ACTIVITY.

The top-notch winged console by Solid State Logic floats over the Riviera Golf Course, creating a room with both a view and a fabulous sound. The recording studio is booked with an extraordinary roster of talent—from renowned producers to emerging talent.

From opening day, the House of Rock 2012 will host the most notable and newsworthy people and events.

La Mesa Drive has long been the site for a significant number of noted homes and renowned homeowners.

However, 2012 marks the beginning of a new identity for the famed street. As a parade of top talent from every genre crosses the threshold of the House of Rock, the street now hosts the best and brightest stars in every industry.

With a fantastic calendar of charity events scheduled, the house is an epicenter of fundraising. Every event, including private functions, will have a charity component—making the House of Rock 2012 one of the most productive and lucrative venues for a wide variety of worthy causes.

In the 1945 MGM musical Anchors Aweigh, Frank Sinatra sang to Kathryn Grayson, “What a dish, what a dream, what a dame!” Truer lines were never spoken about Kathryn Grayson and her home; this dame has certainly aged beautifully.

www.2012HouseOfRock.com | 9

GetThistv

GetThistv

@Getthistv

THE HOUSE

WRITTEN BY ADELE CYGELMAN PHOTOGRAPHED BY MARCEL ESKENAZY

THE MAJESTIC ROOFLINE AND GRACIOUS ARCHITECTURE OF THIS LANDMARK ESTATE ARE NEWLY VISIBLE FOR THE FIRST TIME IN DECADES. ALL THE PERIOD DETAILS OF THE ENGLISH COTTAGE/TUDOR REVIVAL HOUSE, BUILT IN 1926 BY NOTED PASADENA ARCHITECT ELMER GREY, HAVE BEEN RESTORED AND ENHANCED.

12 | HOUSE OF ROCK 2012

FRONT FACADE

The high-pitched gable roof with double-flue chimneys was covered in organic slate, which will age and patina in time; copper accents the eyebrow and bay windows; and the leaded windows were renovated. The distinctive, Gothic arched doorway, with timbered posts and turned-wood balustrades, offers a fittingly dramatic entrance to this great estate.

Two sets of iron gates open onto a semicircular driveway and front garden that was landscaped by Susan McEowen in an English style to complement the architecture. Formal boxwood is hedged with the “controlled chaos� of lavender, iceberg and fairy roses, rosemary, fountain grass, salvia, wisteria, hydrangeas and westringia.

To give the house an even more stately appearance, McEowen brought in large California sycamores, Italian cypress, ficus, Little Gem magnolia and Australian tea trees.

www.2012HouseOfRock.com | 13

ENTRANCE “ALL THE ORIGINAL FEATURES WERE RESTORED” The magnificent, Tudor-style entrance hall showcases the home’s overall theme of vintage-meets-modern. Old World craftsmanship resonates in the dark-paneled walls, massive cathedral ceiling, thick-notched wood beams and grand staircase with turned banisters. “All the original features were restored,” says

lead designer Elaine Culotti. “Anything that was damagted, we matched and re-created.” Texas limestone floors were laid in a contemporary, bricklayer pattern to give this soaring space a modern feel with maximum impact. A grand entrance to an exceptional home.

www.2012HouseOfRock.com | 15

LIBRARY FOR MUSIC The intimacy of this “composatorium musicalis” provides a platform for art, showcasing a collection of objects and treatments that epitomizes the Susan Cohen Associates style.

The three designers—Susan Cohen, Peter Bolton and Ella Mathis—began by lightening the vintage, dark-wood paneling. Upholstered and studded shutters were added to provide both a sound buffer and a sense of enclosure. The room was then enveloped in painted finishes, from the shimmering metal leaf ceiling to the narrow bookcases and paneling aged to replicate the cigarette-smoked patina of a jazz man’s crib.

One lighting effect stands out: Two Eyejunk Studios lightbox images of raging fans at a rock concert by Owl Eyes draw you into the space like a glowing marquee and provide a backdrop for the elegant F.A. Porsche piano. The photo

of a young Miles Davis by legendary photographer Herman Leonard complements and challenges the Eyejunk Studios drawing by Evan York of an instrument pileup crash, hanging over a bar designed and sculpted by Henry Duarte for Cisco Home.

An amazing collection of vintage barware and glassware refracts light onto other design elements, like stacked-up books defiantly painted by Esme Shapiro, and Tim Doyle’s polished, stainless steel sculptures. Bookends as art, books as paintings, and Roy Bittan’s beautiful mother-of-pearl accordion displayed like a museum piece behind glass doors. Ron Reihel’s skin-covered sculpture draws the eye over the fireplace mantel.

When the cocktail hour approaches and you sink into Michael Berman’s lounge chair, the space has gone from tea to martini—and you would like another.

16 | HOUSE OF ROCK 2012

DESIGNERS: SUSAN COHEN ASSOCIATES MUSIC INSPIRATION: ROY BITTAN, “THE PROFESSOR” ACCORDIONIST, CONNOISSEUR, COLLECTOR AND PIANO MAN FOR THE E STREET BAND

www.2012HouseOfRock.com | 17

18 | HOUSE OF ROCK 2012

www.2012HouseOfRock.com | 19

GREAT ROOM

DESIGNER: ELAINE CULOTTI

20 | HOUSE OF ROCK 2012

WITH ITS SOARING, 40-FOOT-HIGH CATHEDRAL CEILING, MASSIVE WOOD BEAMS, STAINED-GLASS BAY WINDOW, HAND-CRAFTED LEADED WINDOWS, CARVED STONE MANTEL AND A HALF-TIMBERED MINSTREL’S GALLERY, THE TUDOR-INSPIRED GREAT ROOM IS THE CENTERPIECE OF THE LANDMARK ESTATE. To offset the vintage details, designer Elaine Culotti covered one end of the room in a mirrored, Venetian-glass wallpaper and the other in bronze mica. Each of the French doors is carefully wrapped in embossed snakeskin for added texture and elegance. All the Venetian plastering is freshly added, as is the cross parquet floor and gorgeous, black lapis fireplace.

To elevate the room to luxury rock ‘n’ roll heights, Elaine brought in three shimmering chain-andcrystal chandeliers and a pair of matching sconces.

Bold textiles and metallic finishes highlight the furniture, such as the peacock-blue, upholstered banquette, Joshua wing chairs in zebra and a bedazzled silver leaf and chocolate leather sofa— the chairs and sofa with a bronze metal finish on the legs. With the addition of a beautiful Lucite Schimmel piano, this room is ready to rock. www.2012HouseOfRock.com | 21

DESIGNER: RALPH PUCCI MUSIC INSPIRATION: ROLLING STONES’ EXILE ON MAIN STREET

22 | HOUSE OF ROCK 2012

SITTING ROOM With its stripped-down paneling, the sitting room is a modern-day interpretation of Villa Nellcôte in Villefranche-sur-Mer in the south of France, the location of the Rolling Stones’ early-1970s recording of Exile On Main Street. “We wanted to re-create the decadent environment of Exile but as if it was recorded in 2012 sans the excess of drugs and alcohol,” says designer Ralph Pucci.

As this historical recording embodied an eclectic mix of rock, blues, country, soul and gospel, the furniture selected for the room similarly mixes chic, elegant, timeless and sculptural with a unique rawness to evoke a similar spirit.

www.2012HouseOfRock.com | 23

Like the blues, the sofas and club chair from the Ralph Pucci Furniture (One) collection is modern and minimal. There’s a rock ‘n roll vibe to the silver-plated and blackened bronze side table by Eric Schmitt. The freedom to explore and improvise comes through in the Jim Zivic coal table and Lianne Gold glass chandelier and sconce. And to capture the rawness of the original recording, 11 of Marcus Leatherdale’s arresting black-and-white photographs titled “New York 1980s” were chosen to grace the walls.

DINING ROOM

DESIGNER: DAVID BROMSTAD MUSIC INSPIRATION: TINA TURNER 24 | HOUSE OF ROCK 2012

www.2012HouseOfRock.com | 25

WITH A BOW TO THE SEXY, SHIMMERING STRUT OF A MUSIC LEGEND, THE DINING ROOM HAS BEEN ENTIRELY ENMESHED IN BEAUTIFULLY DRAPED CHAIN. “TINA TURNER SHAKING HER FRINGE BROUGHT HER AESTHETIC INTO THE INSTALLATION,” SAYS DESIGNER AND HGTV HOST DAVID BROMSTAD, WHO PERSONALLY SHAPED THE HANGING CHAIN ON-SITE. “I LOVE DOING INSTALLATIONS LIKE THESE.”

The chain—the star of the room—forms a fluid and highly tactile series of arched columns at the entrance and layers around the windows. The ceiling design imitates the Gothic style of the entrance, David’s way of interpreting the architecture of the façade and bringing it inside. “I’ve never seen chain used en masse like this—only as a single layer,” he notes. “My clients aren’t brave enough to do this, but it’s something I’ve always wanted to do.”

An 18th-century library table with a black base and a glass top plus chairs from Atmosphere and two chandeliers are the only other accents in the room, allowing the sculpted chain to take center stage.

“I want people to be wowed,” he adds. “The dining room is a little crazy, very dramatic and totally over the top.”

26 | HOUSE OF ROCK 2012

WINE CELLAR Glass doors in the dining room lead into the gravitydefying wine cellar by Innovative Wine Cellar Design, which is debuting its patented Bottle Bing display system for the first time in a residential setting.

Mounted into three slate panels on one side of the room are aluminum bottle holders fitted with a rubber gasket to protect and display bottles while keeping them at a proper angle to keep the cork moist. The slate panels, each holding 12 bottles, also allow wine aficionados to label the bottles in chalk.

The free-floating, brushed nickel rack across the back wall consists of four columns of triple-deep racks that

www.2012HouseOfRock.com | 27

display 72 bottles each. “This simple yet elegant system features a label-forward concept that actually displays your wine—no more hunting to find the perfect bottle for your guests,” says Sandy Horwitz, president of the Scottsdale company. In keeping with the gravitydefying concept, a floating cabinet and glass shelves offer space for decanting and displaying favorite vintages and stemware.

The room’s split refrigeration system is the quietest available and has a hidden, wall-mounted evaporator and a remote control. Rounding out the space is a stunning grey and red Silestone counter with sink.

KITCHEN

THE THEME OF THE HOUSE—VINTAGE STYLE UPDATED WITH CONTEMPORARY TOUCHES AND STATE-OF-THE-ART EQUIPMENT—IS PERFECTLY EMBODIED IN THE KITCHEN. THE HAMMERED AND EMBOSSED WHITE TIN CEILING AND CROWN MOLDINGS EMPHASIZE TRADITIONAL CRAFTSMANSHIP, WHILE THE KOHLER FIXTURES, THERMADOR PROFESSIONAL APPLIANCES—TWO OVENS, TWO REFRIGERATORS, A FREEZER AND THREE DISHWASHERS—AND AN OVEN HOOD FINISHED IN BRONZE PROVIDE ALL MODERN CONVENIENCES. Ramping up the contemporary feel are a Kohler Whitehaven farmhouse sink and Portofino prep sink, both in baby blue shot through with chocolate and topped with Kohler’s articulating Karbon “microphone” faucets. Tall, dark cabinets with mottled glass fronts are offset by a modern, white, subway tile backsplash. Two whimsical light fixtures made of bottles hang over the Davos wood dining table and banquette in the breakfast area.

Adjacent is a full laundry room with sink, dishwasher and four Maytag washers and dryers as well as a walk-in pantry fully stocked with supplies from Whole Foods.

28 | HOUSE OF ROCK 2012

DESIGNER: ELAINE CULOTTI

www.2012HouseOfRock.com | 29

HER OFFICE 30 | HOUSE OF ROCK 2012

DESIGNER: KELLYBARONDESIGN

BY KELLY VAN HALEN MUSIC INSPIRATION: ALANIS MORISSETTE– A FELLOW CANADIAN

This small but glamorous room begins with a massive arch painted plum—a striking portal to an intimate space. The walls are finished in a shimmering, mauve, peacock wallcovering by Cole & Sons that alternates with horizontal bands of aluminum for dramatic effect.

“Gentner Design provided a fabulous, contemporary sofa with a fuchsia, velvet fabric by Deco Fabrics, along with cocktail tables and a dry bar,” says designer

Kelly Van Halen. “The custombuilt secretary desk designed by Baron Rogers and myself features a dropdown writing area and shelves and will also be finished in wine/plum.”

Felicia Ferrone, an architect and product designer in Chicago, provides glassware and accessories for the bar from her Revolution Collection. Cashmere pillows and cashmere sofa throw were carefully chosen from the Kelly Van Halen Collection.

www.2012HouseOfRock.com | 31

ROCK PAPER PHOTO ART GALLERY

32 | HOUSE OF ROCK 2012

ROCK PAPER PHOTO—THE DEFINITIVE ONLINE GALLERY FOR FINE ART PHOTOGRAPHY—BRINGS ROCK ‘N’ ROLL TO LIFE IN A ROOM OUTFITTED ESPECIALLY FOR THE HOUSE OF ROCK. ROCK PAPER PHOTO CREATED A ONE-OF-A-KIND MURAL THAT COVERS AN ENTIRE WALL WITH A PHOTO MOSAIC OF MUSIC LEGENDS, FROM JIMI HENDRIX AND BOB DYLAN TO JERRY GARCIA, BOB MARLEY, STING, PRINCE, WILLIE NELSON AND TOM PETTY. Limited edition signed and framed photographs line this pop-up room, capturing intimate moments with a variety of music icons. One of these—an unpublished 1971 photo, by Jim Britt, of Michael Jackson on the rooftop of a studio on La Brea—receives its public debut at the House of Rock.

Also in the mix: The Beatles seated at the foot of the Maharishi Mahesh Yogi in Wales in 1967, by Henry Grossman; David Bowie in his Paris hotel room on the 1976 “Station to Station” tour, by Andrew Kent; Robert Plant famously proclaiming, “I am a golden god!” from the balcony of the “Riot House” (aka the Hyatt on Sunset) in 1975, by Peter Simon; Madonna in one of her earliest photo shoots, by Richard Corman, in 1982 on New York’s Lower East Side before her first record release; and Debbie Harry stretched out on a Coney Island beach for a 1977 punk magazine photo spread, by Roberta Bayley. As the finishing touch, a service bar sits outside the windows of the room for a bartender, ready to pass drinks through.

www.2012HouseOfRock.com | 33

GUEST ROOM Taking a cue from the complex yet catchy beats of Scissor Sisters, the guest room pushes the design envelope. “They mix many different genres of music into one song the way I do with textures in one room,” says designer Kyle Schuneman of the punk-rock-meets-glam-rock band. “And they play with the idea of masculinity, the same way that this room is very masculine in design and uses non-traditional pieces like the cowhide panels and funky furniture and art.”

Custom cowhide artwork by Kyle Bunting, mimicking metal gears, flanks the wool, pinstripe bed with brass nailhead trim.

A brass dresser, destroyed metal and leather chairs, skull side chair from Ankasa and reclaimed wood side tables and locker by Timothy Oulton all tie in to the sturdy and edgy industrial theme.

Accents include charcoal, silk Roman shades by Blindsaver, photo artwork by Joe Schmelzer, brass and Carrara marble lamps by Arteriors, and assorted sculptures and accessories by Jayson Home and Garden. The Waynesboro Taupe wall paint by Benjamin Moore provides the perfect backdrop to Kyle Schuneman’s study of hedonistic harmony.

DESIGNER: KYLE SCHUNEMAN MUSIC INSPIRATION: SCISSOR SISTERS

www.2012HouseOfRock.com | 35

36 | HOUSE OF ROCK 2012

MASTER BEDROOM THE MASTER BEDROOM EMBODIES SAMI HAYEK’S PHILOSOPHY OF HAVING A RANGE FROM HIGH TO LOW— PERFECT FOR SOMEONE WHO ENJOYS FINE DINING BUT ALSO GOES TO EAST LA FOR THE BEST TACOS. IT’S A VERY SUBTLE ROOM, WHERE THE STORIES AND MEMORABLE MOMENTS BECOME THE STAR. ROCKERS AND RAPPERS ALIKE ARE MORE SOPHISTICATED TODAY AND HAVE A MORE ROUNDED LIFESTYLE. HE’S NARROWING THAT NARRATIVE IN THIS SPACE.

www.2012HouseOfRock.com | 37

“All the pieces—furnishings, lighting, carpet, drapes— are my designs,” says Sami. “The bed and credenza are made of walnut with chocolate leather and brass details.

The multi-position chaise lounge is walnut and black leather—I’ve developed a system that makes it comfortable for everyone, regardless of their height. A small round table has a book-matched pattern like a rose with two seamless brass rings—only a handful of people will notice the detailing and precision required. The drapes are based on the Mexican Revolution—the pattern looks like a 17th-century French design, but when you get closer, you see that it’s bullets and rifles. This celebrates how music has been revolutionary over time, not only within its own realm but among entire cultures.”

Right before you enter the room is a tallboy storage unit wrapped in book-matched rosewood. The doors and spaces between the drawers are dressed with about 150,000 glass beads inlaid one by one by the Huichol tribe in Mexico. A jaguar head in the room is handcarved in the same manner. The main reference in the Huichol pattern is to peyote, the powerful mushroom used in ceremonies and rituals to heal the emotional body and soul, as music does.

“This room is an exercise in creating a feeling, not a look or a style,” he adds. “I want people to feel sexy, sophisticated, relaxed and super comfortable.”

38 | HOUSE OF ROCK 2012

DESIGNER: SAMI HAYEK MUSIC INSPIRATION: THE 1980S TODAY

www.2012HouseOfRock.com | 39

MASTER BATHROOM SUITE THROUGH DOUBLE DOORS, THE MASTER BATHROOM IS RETREAT, BOUDOIR, DRESSING ROOM AND CLOSETS ALL ROLLED INTO ONE EXTRAORDINARY SUITE. TAKING HER CUE FROM THE ROMANTIC, HIPPIE, MODERN SENSIBILITY OF STEVIE NICKS AND LINDSEY BUCKINGHAM IN THEIR FLEETWOOD MAC DAYS, ELAINE CULOTTI CARVED OUT TWO SEPARATE AREAS UNDER THE EAVES.

DESIGNER: ELAINE CULOTTI MUSIC INSPIRATION: FLEETWOOD MAC 40 | HOUSE OF ROCK 2012

“Her” side, down a flight of stairs, is a breathtaking symphony in glass. Taking center stage is a glass-enclosed steam shower and tub. Using a combination of Kohler WaterTile overhead rain shower and body spray, Purist showerhead and SoundTile speakers, all controlled by their DTV digital interface and thermostatic valve, the shower sits next to the freestanding Abrazo tub. The shower wall is a Dune tile tapestry of snakeskin, zebra, crocodile, damask and plaid squares that looks like a patchwork quilt.

The entire ceiling is covered in Dune reflective mirror tile, with a Fortuny chandelier to soften the effect. Walls are lined with closets and cabinets, featuring stunning, mother-of-pearl, butterfly drawer pulls by Schaub. There are three sinks—vanity, regular and bar. A separate water closet is fitted with Kohler’s onepiece Numi toilet and today’s must-have amenity—a Robern medicine cabinet with refrigeration unit, ideal for storing HGH, expensive creams or probiotics without having to run downstairs to the kitchen.

“His” side is encased in wood paneling.

The shower has raised, Oceanside glass tile and Kohler’s Stance showerhead and SoundTile speakers. Over the sink is a Robern M Series cabinet with an 8-inch TV integrated in the mirrored door. And what looks like two TV screens are actually LG’s Art Cool air-conditioning units.

www.2012HouseOfRock.com | 41

42 | HOUSE OF ROCK 2012

POOL TO MAXIMIZE THE SUPERB VIEWS THAT STRETCH ACROSS THE RIVIERA COUNTRY CLUB AND SANTA MONICA CANYON, THE WHOLE BACK HILLSIDE WAS REBUILT AND THE GROUNDS REVAMPED TO MAKE WAY FOR THE LARGEST POOL PERMITTED IN THE CITY OF SANTA MONICA AND TO EXTEND WHAT WAS A NARROW GRASS STRIP INTO A SUITABLY IMPRESSIVE OUTDOOR ENTERTAINMENT AREA THAT EQUALS THE GRANDEUR OF THE ESTATE. www.2012HouseOfRock.com | 43

Caissons were sunk 70 to 80 ft at the property edge to support the 60by 40-ft pool, which has infinity edges on all four sides and is surrounded by a pebblestone deck.

The Texas limestone deck extends out from the house and adds approximately 7,000 sq ft of outdoor space furnished with dining and lounge pieces from Brown Jordan’s Shape and Open collections. Amping up the fun is the pool cabana and splash bar at one end and an outdoor stage and amphitheater with grass seating at the other.

44 | HOUSE OF ROCK 2012

CABANA + SPLASH BAR “Everything I do comes from the images, art and music I grew up around,” says designer and HGTV Design Star winner Antonio Ballatore. When designing the cabana and splash bar, Antonio paid tribute to the old school metal, punk and hardcore music bands that have inspired and influenced him as a designer.

To add an authentic, raw flavor to this raging social space, graffiti, iconic logos and sketches of classic metal bands were engraved into the cabana’s reclaimed wood walls, referencing

the drawings that “metalheads” would carve into schoolhouse desktops. A vintage photo of screaming fans at a Slayer concert was enlarged to serve as a mural in the splash bar—a quintessential backdrop for music-loving partygoers. Oversize images from acclaimed studio and commercial photographer Kenneth Cappello—featuring The Kills—also hang on the walls of the cabana.

An amoeba-shaped custom sofa, reminiscent of a bubbling lava lamp, provides the main seating

in the cabana. A textile tribute to The Misfits on oversized throw pillows accents this bright purple couch. The structure was built exclusively for the Microsoft Surface table, provided by InterKnowlogy, showcasing Microsoft’s latest technology. This design homage reaches a raucous high note with the stone cherub statues flanking the entry, each decked out with Gene Simmons’ iconic painted face. “Of course, I had to throw KISS in there, because it justifies all the time I spent working on the perfect KISS face paint as a kid.”

DESIGNER: ANTONIO BALLATORE MUSIC INSPIRATION: OLD SCHOOL METAL/PUNK AND HARDCORE ROCK

THE MUSIC THE HOUSE OF ROCK IS COMMITTED TO THE ARTS AND HAS OPENED ITS DOORS TO HUNDREDS OF ARTISTS BY DONATING STUDIO TIME AT THE HOUSE. WHETHER IT’S CREATING MUSIC IN THE GREAT ROOM, LIBRARY, OUTDOOR STAGE OR THE STATE-OF-THE-ART RECORDING STUDIO, THE HOUSE OF ROCK INSPIRES TALENT TO CREATE AND COLLABORATE. ARTISTS INCLUDE:

Babyface, John Legend, Christina Aguilera, Camp Freddy (Billy Idol, Dave Navarro, Chris Chaney, Matt Sorum, Billy Morrison, Donovan Leitch, Mark McGrath, Chester Bettingfield and Fred Durst ), Talib Kweli, Dom Kennedy, Youngblood Hawke, Atlas Genius, Black Rebel Motorcycle Club, Shiny Toy Guns, John West, Lianne La Havas, Neon Trees, Karmin, Kat DeLuna, Imagine Dragons, Mark Ballas, Grouplove, Mike Posner, Nikki Sixx, Darla Beaux, Ryan Leslie, Stacy Barthe, Dave Koz, Cameron, The Charlies, Cy Curnin (The Fixx), Barb Morrison, Chancellor Warhol with Chuck Inglish, Annie Clements (Sugarland), Io Echo, Two Piece Extra Spicy, Lucky Schwartz, Annie & Nik, Uh Huh Hur, The Saturdays, Infantree, Billy Duffy (The Cult), Brandon & Leah, Hedley, Of Verona, The Robatonists, Tyler Lyle, The Ruse, Palter Ego, Bronze Radio Return, Michael Bernard Fitzgerald, Barb Morrison, Deluka, Morgan, Aloni, Zak Waters, Alicia Lemke, The Revivalists, House of Lions, Filligar, Josiah Leming, Julien-K, Exist Elsewhere, Savoir Adore, White Violet, Lynsey Shaw, Pigeon John, Voxhaul Broadcast, Elaine Faye and the Wizardz of Oz, Carousel, The New F-Os, Joe Gill, Khalil, Kris Searle, The Ragged Jubilee, Faded Paper Figures, Georgina, Dominique Pruitt, Scott Spock, NEPHEW, Eros, Fink, Gallo, Scott Hutchison (Frightened Rabbit), Sad Robot, Kady Z, Kerlie, Brittney Bouchard, Amie Miriello, Jared James Nichols, The Diamond Light, Jerry Harrison (Talking Heads), Dilated Peoples, Scott Thomas, Clara C, Dominic Balli, Zak Waters, Ill-Esha, The Young Romans, The Peach Kings, Fiction Plane

WRITTEN BY SUZANNNA CULLEN HAMILTON PHOTOGRAPHED BY MARCEL ETSKENAZY

48 | HOUSE OF ROCK 2012

BACK TO THE FUTURE STATE-OF-THE-ART DIGITAL PRODUCTS MERGE WITH A STELLAR ARRAY OF BOUTIQUE AND VINTAGE GEAR TO PRODUCE AN UNPARALLELED HOME RECORDING STUDIO EXPERIENCE. PRESENTED BY VINTAGE KING AUDIO, SOLID STATE LOGIC AND BLUE MICROPHONES

INTERIOR DESIGNER: ELAINE CULOTTI

DIRECTORS OF TECHNICAL AND CREATVIE DESIGN: JACK JOSEPH PUIG AND TYLER BARTH www.2012HouseOfRock.com | 49

The House of Rock is committed to the arts and has opened its doors to hundreds of artists by donating studio time at the house. Whether it’s creating music in the great room, library, outdoor stage or the state-of-theart recording studio, the House of Rock inspires talent to create and collaborate.

At the physical top of the House of Rock is the home recording studio. Tucked in the former attic of the Tudor Revival house, the studio occupies the entire third floor.

The soul of the house, it was created with a united vision between the House of Rock co-founders, renowned multiGrammy-winning mixer and producer Jack Joseph Puig, and V.P. of Blue Microphones Tyler Barth.

“Because we had a blank canvas, we were able to quickly and effectively act on our established relationships with industry leaders to create an unparalleled home recording studio,” says Tyler. The result is a $3.5-million recording facility boasting cutting-edge products and features.

“Music is created on so many different levels that it has to be inspiring, and it must be experienced,” notes Jack. With that dictate, one of first calls Tyler made was to Solid State Logic. By pure serendipity, Solid State Logic had been considering producing winged consoles and had one in the prototype phase.

“When we got the call for the House of Rock and found out that the unconventional studio shape would accommodate the winged console, we accelerated the project and put it into production,” says Dan Duffell, head of marketing for SSL. Now the studio boasts the first installed winged console with the 500 series modules mounted above.

“MUSIC IS CREATED ON SO MANY DIFFERENT LEVELS THAT IT HAS TO BE INSPIRING, AND IT MUST BE EXPERIENCED.” “I wanted to create a cockpit-like environment where a producer sits at the controls overlooking the 13th hole of the Riviera Country Club Golf Course and the vast sky beyond,” says Jack.

As the rafters were being removed from the attic, the wiring, acoustical and all other technical equipment plans were being envisioned and created for the studio. “We chose great vendors who have great products,” shares Tyler.

Lining up Vintage King, Audio Perception and Jerry Steckling of JSX Audio ensured that every aspect of the studio would be exceptional. “By bringing in top-of-theline companies, we crafted an extraordinary home studio experience,” says Jack.

Tom Menrath, head of strategic development at Vintage King, had worked on many previous studio designs with Jack. “When we met with Jack, he painted an extremely vivid picture of what he had in mind,” says Tom. “From that day forward, this partnership has been a seamless meeting of the minds that resulted in a creative space that has exceeded everyone’s expectations.”

The Barefoot Sound MiniMain 12 speakers supplied by Vintage King are making their inaugural debut at the House of Rock. The MM12 speakers boast 1,200 watts with a seven-driver design, yet no vibrations are transferred from the drivers—yielding unprecedented impulse response. The ProAc Studio 100 near field monitors are another exclusive addition to the studio by Vintage King.

SWINGHOUSE.COM

Fender® instruments and amplifiers are longtime staples of recording studios worldwide. Fender’s partnership with the House of Rock not only includes guitars, basses and amplifiers for the house décor and amphitheater, but also serveral hand-selected instruments and amps for the facilities studio. These include classic and new cutting-edge Fender products that offer musicians fortunate enough to record in the state-of-the-art studio legendary Fender tone, feel and performance. Fender is proud to feature its products in the House of Rock.

In addition to the array of incredible new products, Vintage King also supplied “some of the most legendary recording gear in history,” says Tom. Included among the rare pieces are vintage modules from Neve and Helios, as well as a restored 1176, LA2A and pair of DBX 160s.

“All of the vintage pieces in the studio are very rare and have exceptional histories, and they are ready to lend their magic to the recording process,” adds Tom. With names such as Neve, UREI and Teletronix, it’s guaranteed that there will be a line to book time at the studio.

Once Jack, Tyler and House of Rock designer/developer Elaine Culotti determined the layout of the studio, David Knauer of Audio Perceptions created patch bay diagrams to determine all necessary connections and wiring in the studio, great room and library. Working with his partner, Jason Atkinson, and their engineer, Craig Martin, “we navigated the highly labor-intensive process of defining everything from cables to connectors to wall panels so that the recording capabilities would be first-rate,” says David. Belden, BTX and Neutrik contributed significant amounts of product that paved the way for a seamless installation by Audio Perception.

Jerry Steckling worked with Jack and Elaine to create a plan that could completely address the acoustics of the studio while also meeting the aesthetic design envisioned for the space. With ingenious solutions such as acoustic dampening in the bottom of the sofa and built-in bass absorbers tuned to specific frequencies behind the cavities of the wainscoting, Jerry addressed every space to create the most advanced acoustics while staying within the design parameters.

Blue microphones and Fender guitars float throughout the studio with an array of the entire product lines. “We’re here both physically and through the equipment used in the music creation process,” says Tyler.

Jennifer Vernon’s strategic partnership team worked with House of Rock account manager Anna Pleus, Jack and Tyler to create dynamic and engaging brand integrations. In total, more than 60 brands of recording-related products are represented throughout the studio.

House of Rock is a merging of design, fashion, art, technology, music and events into one physical space, and it has succeeded in defining the lifestyle of luxury rock. As Jack sums up, “We’ve got the home studio of the future in the House of Rock, but that future is now.”

52 | HOUSE OF ROCK 2012

energy you’re up ©2012 glacéau, glacéau®, vitaminwater®, bottle design and label are registered trademarks of glacéau.

LIVING UP TO THE HYPE EXTREME MUSIC AND MTV NETWORKS BURST INTO THE STUDIO WITH THE DISCOVERY AND OPPORTUNITY FOR NEW ARTISTS THROUGH HYPE MUSIC EXPLODING ONTO THE MUSIC SCENE IN 2011, HYPE MUSIC CONTINUES TO ESCALATE IN THE HOUSE OF ROCK 2012. EXTREME MUSIC AND MTV NETWORKS FORMED THE CREATIVE PARTNERSHIP OF HYPE MUSIC IN ORDER TO BRING THE BEST EMERGING TALENT TO THE FOREFRONT OF THE INDUSTRY IN A CONCISE, ACCELERATED FORMAT.

BY UNITING EMERGING ARTISTS WITH INDUSTRY ICONS AND FUNNELING THEM THROUGH TELEVISION, HYPE MUSIC HAS BROKEN THE MOLD OF THE LONG-ESTABLISHED MUSIC INDUSTRY. From its inception in 1981, MTV has always been about music discovery and opportunity through television. Since 1997, Extreme Music has developed an extraordinary catalog of groundbreaking music based on the platform of production music. “The new twist in studio music is that we’re going to leverage the MTV universe to emerging artists through Hype,” says Joe Cuello, SVP of creative music integration for MTV Networks.

“There’s so much talent out there, but we’re going to be very picky and discover the best through an organic selection process by which we will hand-pick artists that are agreed upon by both companies,” said Russell Emanuel, CEO of Extreme Music. Hype is a very talent-friendly artist incubator and licensing company that seeks “true musicians who write their own music and are incredible live performers,” continues Joe. The message from Hype is clear: watch out. Hype is going to break the boundaries not only of how talent has emerged in the industry, but also the type of talent that will rise to the top in this fast-track platform.

Hype has experienced phenomenal success with the frat-party icon Wallpaper. In that same vein, Hype will continue to push the boundaries in the House of Rock 2012. By working with industry legends such as John Alagia (Dave Matthews, John Mayer, Zac Brown) and Roy Thomas Baker (Queen, The Cars, the Rolling Stones, The Who, T. Rex), Hype Music will provide invaluable creative input and mentoring experiences for their artists.

“We’re looking to create transformative experiences for our artists in the House of Rock,” notes Joe. Between the ability to recognize the hottest new talent and having the resources to push them to the top, Hype Music has experienced stupendous success in the realm of emerging artists.

“We’re breaking boundaries and shattering expectations, and we’re having incredible success along the way,” smiles Russell.

Move over traditional platforms. Hype Music is here in a new but firmly established category.

54 | HOUSE OF ROCK 2012

INSTRUMENTAL VALUE

GORGEOUS GUITARS AND GRAND PIANOS ARE AMONG THE INSTRUMENTS ON DISPLAY AND IN PRACTICE AT THE HOUSE OF ROCK.

EVERY ROOM IN THE HOUSE OF ROCK IS A MUSICAL DELIGHT TO THE SENSES. WHETHER A SEE-THROUGH PIANO OR THE HIGH-GLOSS, CANDY-APPLE RED OF A GUITAR OR THE POWER OF A MEGA-WATT AMP, INSTRUMENTS THROUGHOUT THE HOUSE OF ROCK MAKE PEOPLE WANT TO REACH OUT AND PLAY SOMETHING. These instruments are as visually fulfilling as they are musically capable is a testament to the companies and craftsmen who make them.

Fender products abound in the House of Rock, to the joy of artists, producers, viewers and a few lucky souls who will receive the 30 Stratocasters Fender has donated to be distributed during charity events at the house.

House of Rock’s Jennifer Vernon and Clay Lyons, Director of Engagement Marketing for Fender, worked together closely to create a unique and multi-layered branded entertainment experience for Fender. “We are pleased to have Fender as a partner,” shares Jennifer.

“They have embraced the House of Rock with collaboration in every way.”

“The House of Rock was an incredible opportunity to work with so many great companies, and we recognized the tremendous potential in becoming a sponsor of this project,” said Clay.

Fender addressed the House of Rock project in four different components: the studio, the stage, displays and charity gifts. “There are specific instruments and amplifiers that were hand-selected by Fender, which work best for the recording applications of a particular space or the design of a specific room—or as a gift, in a charity context,” says John Dreyer, marketing production manager. From the 50th anniversary Jaguar to Stratocasters to Telecasters to basses and amps, Fender has placed a full array in the House of Rock inventory.

Additionally, they will provide 30 guitars to be auctioned off at each charity event hosted at House of Rock, and another 30 guitars to be auctioned off for the Music Unites event alone.

Just as exceptional are the pianos in the House of Rock. “Our product lines are treasured,” states Dennis Hagerty, founder and president of the Keyboard Concepts stores that represent Schimmel, Bösendorfer and Yamaha pianos.

Elaine Culotti, House of Rock chief of creative design, and Dennis Hagerty had worked on previous projects together, so when Grammy-winning producer and mixer Jack Joseph Puig entered the piano selection process, it was a convergence of exceptional talent and extraordinary products.

Both the great room and the library are wired for recording capabilities. Taking into account the differing acoustics in those rooms, pianos were selected for the variety of performing and recording needs.

58 | HOUSE OF ROCK 2012

“BOTH THE GREAT ROOM AND THE LIBRARY ARE WIRED FOR RECORDING CAPABILITIES. TAKING INTO ACCOUNT THE DIFFERING ACOUSTICS IN THOSE ROOMS, PIANOS WERE SELECTED FOR THE VARIETY OF PERFORMING AND RECORDING NEEDS.” A 7’ concert grand Plexiglas Schimmel was chosen for the great room. It has a unique ingredient that makes it a spectacular choice for this space: the transducer converts the piano sounds to a MIDI signal for recording capabilities.

Next they placed a Yamaha AvantGrande Hybrid in the library. “It combines the action of a grand piano with a high-end digital signal,” notes Dennis. Yamaha Clavinova pianos were chosen for both the studio and the stage due to their elegance and versatility.

The House of Rock calendar is filled with rich events and performances, while the studio will boast exciting recordings and opportunities. In every situation, participants and attendees alike are guaranteed stellar performances based not only on the talent but also on the caliber of the instruments. Spectacular sounds are certain to float from the House of Rock due to the superior products of Fender and Keyboard Concepts.

60 | HOUSE OF ROCK 2012

  

One Republic Music Video

Verizon Wireless | Pitbull Private Party

Tesla | Super Charger Event

We Always Deliver The Best In Production Corporate Theater Concerts

L I G H T I N G

|

A U D I O

Special Events

For more information call 714.545.1439 or visit www.dpsevents.com

DPS Has Expanded & We Are Happy To Announce Our New Los Angeles Location Los Angeles Office 7691 N. San Fernando Road, Burbank, CA 91505

Irvine Office 2168 Michelson, Irvine, CA 92612

FRONT & CENTER

THE HOUSE OF ROCK’S PROFESSIONAL STAGE PACKS A POWERFUL PUNCH.

How do you create a big rock concert in an intimate house setting? You set up a professional stage with small but powerful gear, then turn the lights on and the volume up. And you call Phil Jaurigui, president of Swing House, to get the job done.

brought in a JBL Harmon PA system.

“The digital mixing console is a Soundcraft Si, and all of the other equipment is of a smaller size and lighter weight, but the total package has tremendous power and delivers incredible clarity and volume,” explains Phil.

Swing House, in partnership with Patrick Whalen of DPS, has delivered a true performance-ready stage in the House of Rock 2012. With the stage measuring 20’ x 20’ x 2’ high, the area is large enough to accommodate the most sought-after artists.

Swing House has been in business for 20 years and has evolved from a place to conduct rehearsals and rent a recording studio to a full event and showcase production house, including artist management.

DPS delivered a full four-post light truck with an array of Philips Vari-lite products for brilliant effects, and Swing House

For the House of Rock stage set, Swing House created a roster of terrific backline products including Mapex drums, Evans drumheads and Blackstar amps. “The www.2012HouseOfRock.com | 63

stage is ready for any range of performances, from a large rock concert to a private acoustic guitar debut,” notes Phil.

The House of Rock stage is a semi-permanent installation. “We are as showready as possible,” says Phil of the simply designed but totally complete stage area. “We can leave the stage up for the season, but it can be taken down within a matter of hours if inclement weather approaches.”

The House is ready to rock with a petite-sized installation that jolts with super-sized sound and stellar lighting.

Let the music begin.

THE FUTURE IS HERE

IN A HOME BUILT FOR ENTERTAINING, THE THE LATEST IN INNOVATIVE, CUTTING-EDGE TECHNOLOGY KEEPS THE PARTY GOING AT THE HOUSE OF ROCK.

www.2012HouseOfRock.com | 65

The completely integrated home technology we’ve all imagined has just arrived. From Sony’s incredibly interwoven products across all home platforms to the debut of InterKnowlogy to the facilitation by domVision, home entertainment technology in the House of Rock is the most comprehensive example of today’s market.

tainment systems can be united so that all can be controlled from a PDA, PC or the in-home panel. domVision can also address any other subsystem needs—from wine cellars to home theatres. With a streamlined system in the House of Rock, domVision captures every system and makes it easy to access.

Throughout the House of Rock, Sony has facilitated entertainment experiences by uniting its own content with its own consumer electronic devices. “In a showroom atmosphere, it’s difficult to grasp the all-inclusive home products Sony produces, but the House of Rock is the perfect platform to integrate all of Sony’s products into a home environment,” said Michiko Araki of Sony.

InterKnowlogy makes a splashy debut in the House of Rock pool cabana with their new kiosk. Leaders in making interactive experiences come to life, InterKnowlogy has used the Microsoft Surface platform to create a 52-touch kiosk “so that multiple users can access immediate information about the event, house, artists or partners,” says InterKnowlogy CEO Emilie Hersh. If you want to know whose performing on the stage, but your date wants to know who made the chandeliers in the dining room, you can both access the information at the same time from the InterKnowlogy Kiosk.

With more than 17 televisions featured in the House of Rock, Sony has showcased a variety of styles ranging from 3D in full-HD models to LED backlit models in numerous sizes.

The House of Rock showcases the world’s first home theatre front projector created by Sony, which displays images more than four times the resolution of an HDTV. Facilitating these products are Sony’s Wi-Fi Network Home A/V Receiver and the Sony Blu-Ray integrated system. A series of tablets, computers and cameras round out Sony’s thorough technology features in the House of Rock. domVision is a software-based home automation entertainment system. With its unique and powerful capabilities, all home subsystems can be combined into one user-friendly system. Lighting, security, audio and enter-

InterKnowlogy is recognized worldwide for the ability to create, implement and deliver systems for immediate information. With its easy-to-use kiosk tabletop tablet, InterKnowlogy provides instant information for a fully integrated House of Rock experience. The tablet is the size of a keyboard, but the information it delivers is tremendous.

From systems that are never seen by the user to the most interactive products and features, the House of Rock showcases the most sophisticated home technologies on the market. Touch … see … experience the House of Rock in every capacity through spectacular home technologies.

66 | HOUSE OF ROCK 2012

TURN UP THE VOLUME WITH CUTTING-EDGE FALL FASHIONS FROM OUR FAVORITE LOS ANGELES BOUTIQUES.

STYLE ROCKS

PHOTOGRAPHED BY: MONICA OROZCO STYLED BY: EMILY MCDONALD & LIVELOVESHOPLA.COM HAIR AND MAKEUP BY: MEGAN PORSCHEN ARI AND MARTINE COURTESY OF VISION CHRISTIAN COURTESY OF WILHELMINA 68 | HOUSE OF ROCK 2012

ON CHRISTIAN: DKSHADOW DENIM AND LEATHER JACKET, $1,500, MANIAC/LGB WHITE TEE WITH BLACK SCREEN PRINT, $240, BALMAIN MOTO JEANS, $1,380; ALL AT MAXFIELD IN WEST HOLLYWOOD, MAXFIELDLA.COM. ON ARI: IRO SEQUIN JACKET, $955, ERRO LEATHER AND GROMET LEGGINGS, $1,116, T ALEXANDER WANG WHITE TANK, $76, VITA FEDE CHAIN NECKLACE, $575; ALL AT MADISON IN BRENTWOOD AND PACIFIC PALISADES, MADISONLOSANGELES.COM. ON MARTINE: PETER PILOTTO CUTOUT PEPLUM, $2,600, CURRENT ELLIOTT METALLIC JEANS, $244; ALL AT ELYSE WALKER IN PACIFIC PALISADES, ELYSEWALKER.COM.

www.2012HouseOfRock.com | 69

LEFT, ON MARTINE: TESS GIBERSON SEQUIN MAXI SKIRT, $1,455, J BRAND WHITE SNAKESKIN EMBOSSED LEATHER JACKET, $1,295, RAQUEL ALLEGRA TIE-DYE BLACK SHREDDED TEE, $259; ALL AT ELYSE WALKER IN PACIFIC PALISADES, ELYSEWALKER.COM. RIGHT: CURRENT ELLIOTT JEANS, $244, GOLDEN GOOSE DELUXE BRAND JACKET, $2,049, SABLE AND ZAC NECKLACE, $2,600; ALL AT ELYSE WALKER IN PACIFIC PALISADES, ELYSEWALKER.COM. BLACK TOP BY JESSICA CULOTTI.

www.2012HouseOfRock.com | 71

ON CHRISTIAN: ROGUE BESPOKE BLAZER W/ SKULL BUTTONS, $2,340, THINPLE GREY SWEATER, $355, BALMAIN EMBROIDERED WAX JEANS, $2,295; ALL AT MAXFIELD IN WEST HOLLYWOOD, MAXFIELDLA.COM. ON ARI: ALICE + OLIVIA BEADED SWEATER, $396, ERRO FRINGE LEATHER SKIRT, $715; BOTH AT MADISON IN BRENTWOOD AND PACIFIC PALISADES, MADISONLOSANGELES.COM.

72 | HOUSE OF ROCK 2012

GREY DRESS BY JESSICA CULOTTI. TOM BINNS RING, $875; AT ELYSE WALKER IN PACIFIC PALISADES, ELYSEWALKER.COM.

74 | HOUSE OF ROCK 2012

discover the expertise behind our extraordinary spa services to look and feel ‘spa’-tacular every day.

new york

los angeles south beach london barcelona (and several cities in between) • blissworld.com

hong kong

Wait Until You Tell Them It Was All For Charity...

Proud Auction Partner for House of Rock Hollywood Stars. Global Influencers. VIP Events.

bid online at www.charitybuzz.com

CHARITY EVENTS TAKE THE STAGE THE HOUSE OF ROCK IS THE HEARTBEAT OF FUNDRAISING IN LOS ANGELES

The House of Rock is an advocate for all charities. For several weeks throughout the fall season, the House of Rock hosts events ranging from intimate private gatherings to larger functions that incorporate music, brands and celebrity components.

The charity beneficiary for the House of Rock VIP Opening Party was Music Unites. The New York City-based non-profit is dedicated to creating and sustaining music education programs in under-developed school districts.

The House of Rock event was the Los Angeles debut for Music Unites, and the house was host for two very important componetnts of the inauguration. The compo-

nent of music education, particularly in areas of need, by Music Unites is the exact message of education, creation and opportunity that defines the House of Rock.

First, Music Unites launched a program entitled “Empowering Women Through Music.” In conjunction with Warner Bros. Records, they hosted a “Be Your Own Muse” educational workshop at the House of Rock. Young girls from Compton, California middle and high schools had the unique and incredible opportunity to spend an afternoon with some of the most influential women in the music industry. Panelists included in the program were Shira Lazar, Julie Piat and Michelle Jubelirer.

www.2012HouseOfRock.com | 77

In a songwriting program with artist Helena, standout student Candace Camacho will act as a mentor to other girls her age and encourage them to pursue their dreams. As a surprise, each of the girls who participated received a Fender guitar as part of a generous gift from Guitar Center. Later that evening, Music Unites and the House of Rock hosted a VIP red carpet event that raised awareness and officially launched both projects in Los Angeles.

With co-chairs Mike Albanese, Randy Spendlove, Steve Levine and Jed Selkowitz, Music Unites presented a performance by Lianne La Havas. “We were thrilled to be introducing Music Unites to Los Angeles, where we want to build a strong foundation of music education,” said MichelleEdgar, founder of Music Unites and director of brand partnerships and licensing at Warner Bros Records. “The House of Rock couldn’t be a more perfect opportunity for us, and we are honored and grateful.”

The House of Rock launched a tremendous health initiative in October when it became the host for City of Hope—Songs of Hope VIII. City of Hope is a nationally recognized leader in the health industry, having received the prestigious recognition as one of 40 Comprehensive Cancer Centers in the country.

City of Hope plays a paramount role in the research, treatment and education of cancer, diabetes and HIV/AIDS. With an active role in every facet of the global health industry, City of Hope is headquartered northeast of Los Angeles and relies heavily on the Songs of Hope event to attract donors for the crucial health programs they provide.

Songs of Hope VIII at the House of Rock attracted a stupendous roster of artist performances and hosts. The evening also included a benefit and silent auction of one-of-a-kind items and experiences. Cochairs David Renzer, Doug Davis and Evan Lamberg were proud to unite music and health in an extraordinary event that heals in a myriad of ways.

“THE HOUSE OF ROCK SERVES THE COMMUNITY AT LARGE IN A CRITICAL WAY. IT’S A VEHICLE TO UNITE INCREDIBLE CHARITIES WITH UNPARALLELED FUNDRAISING OPPORTUNITIES BY INTRODUCING & FACILITATING KEY RELATIONSHIPS.” -JENNIFER VERNON. 78 | HOUSE OF ROCK 2012

The ultimate team for curing cancer: our doctors, our scientists, and you.

City of Hope is finding new treatments and cures for cancer – faster! We’re the only cancer research center with the facilities to both manufacture and deliver new cancer drugs to our patients, safely and effectively. This has speeded up the process of discovery and has led to

We live To cure cancer.

200 patents and four leading cancer drugs that are saving lives all over the world. To find out how you can support this important work, please go to cityofhope.org/giving.

Science saving lives.

EVENTS CALENDAR ®

HOUSE OF ROCK INSPIRES PEOPLE AND PARTNERS TO RAISE AWARENESS AND FUNDING FOR GREAT CAUSES IN A LUXURY ROCK ENVIRONMENT. TAKE A LOOK AT OUR 2012 SEASON OF GIVING (SEPTEMBER 6–DECEMBER 6).

R

T E Q U I L A

Music Unites–Warner Bros. Records “Be Your Own Muse” Educational Workshop Music Unites, a non-profit organization dedicated to bringing music education to underprivileged children in underfunded inner city school systems, launched at Los Angeles’ House of Rock on September 15. The event, which included a panel with all-female music execs and a recording studio session, marked the start of two free after-school programs (Music Unites Youth Choir and Guitar Program) for Centennial High School in Compton.

The workshop helped kick off the House of Rock, a charity-based luxury brand created by co-founders and partners Jennifer Vernon and Elaine Culotti. The event brought together 30 female students from Compton’s Centennial High with women music executives who hosted a panel and served as mentors for the students, sharing their experiences working in the music business. Each student received a brand new Fender Stratocaster donated by Los Angeles’ Guitar Center. The event also included a songwriting workshop at the House Of Rock studio with Helena and Music Unites Student Ambassador Candace Lee Camacho, who has been involved with the charity’s program since its inception.

Hosted by co-founder of What’s Trending, Shira Lazar, the panel included a Q&A session with influential women music executives, including Warner Bros.

Records recording artist Helena; Caroline Yim, music agent, ICM Partners; Julie Pilat, 98.7, assistant PD/ music director KIIS Los Angeles; Michelle Jubelirer partner at King, Holmes, Paterno &Berliner; Phylicia Fant, VP of media relations & events at Warner Bros.

Records; and Julie Muncy, VP of radio promotion at Warner Bros. Records. 

September 15. The event included performances by Lianne La Havas, Shiny Toy Guns and Black Rebel Motorcycle Club, as well as intimate recording sessions.

The event launched the start of two free after-school programs (Music Unites Youth Choir and Guitar Program) for Centennial High School in Compton. The evening’s other performers included John West, Cameron, Elaine Faye, Vauxhaul Broadcast, A House for Lions and The Revivalists, who all helped raise awareness for the cause. Other artists who stopped by included Billy Morrison (Camp Freddy), Cy Curnin (The Fixx), Yoshiki, Danny Masterson, Om ‘Mas Keith, The Revivalists, Filligar, Joe Gil, and Helena).

104 million pounds of food and other essentials to children and their families in all 50 states and internationally.

Nourish the Children provides nutritious VitaMeal to nourish children in need. Donations are leveraged with matching donations and through education and disease prevention programs. Nourish the Children makes a difference; nearly 100,000 children are being nourished—thanks to this organization—every day in countries around the world. ®

®

City of Hope—Songs of Hope VIII Valentine Auction Laura’s House and Verizon Wireless work together with House of Rock to create unique experiences via Charity Buzz auctions. House of Rock and Charity Buzz will create a February 2013 to remember with a one-of-a-kind Valentine Auction.

ABOUT: Laura’s House continues to be the only

state-approved comprehensive domestic violence agency in South Orange County. Annually, Laura’s House provides residential shelter services, counseling and legal services to hundreds of women and children. Thousands of crisis calls come in each year on the Laura’s House Crisis Microsoft Hotline. Its target population is families experiencing the effects of domestic violence and in need of emergency shelter, support, education and counseling. ®

®

®

Karina Smirnoff Private Children’s Birthday Party

Clive Davis, Kenny “Babyface” Edmonds, Jimmy Jam, Trevor Rabin (composer and vocalist of Grammy award-winning group Yes) and music and entertainment industry giants committed to fighting cancer, HIV/AIDS, diabetes and other life-threatening diseases took part in Songs of Hope VIII, a special event and silent auction that supports lifesaving research at City of Hope. Held at the House of Rock in Santa Monica, California, the October 18 event was emceed by Jimmy Jam and featured an intimate performance by Edmonds. More than $200,000 was raised for City of Hope at this event.

Recognizing their amazing careers as songwriters and composers, the Songs of Hope VIII award recipients included the Clive Davis Legend in Songwriting award presented to Edmonds and the Electronic Arts Composer award presented to Rabin. The exclusive Songs of Hope silent auction featured rare and one-of-a-kind music and film experiences and autographed items, including the opportunity to bid on original sheet music to “Lay Lady Lay” autographed by Bob Dylan; lithographs of John Lennon’s “On Cloud Nine” and “Ongakuku (Musician)”; a Takamine guitar signed by The Eagles; autographed scores for Hunger Games and Game of Thrones; a guitar signed by Maroon 5; conductor’s lead sheets for the Bobby Darrin song “That’s All” with his notes; four-person VIP scoring session experience with Danny Elfman for the movie Oz: The Great & Powerful; a Slash-signed guitar; and access to sound check, meet-and-greet, and VIP tickets to a Paul McCartney concert, to name a few.

David Renzer, president of Music Ventures at Saban Capital Group and co-event chair of Songs of Hope VIII, said, “Since its inception, Songs of Hope has been a unique event that has attracted tremendous support from the songwriter, publisher, music and R

T E Q U I L A

R

T E Q U I L A

Karina Smirnoff hosted an Avengers-themed birthday party for 50 children at the House of Rock to raise awareness and funding for Feed the Children and Nourish the Children.

Microsoft

House of Rock Opening Event Benefiting Music Unites

ABOUT: Feed The Children is an international,

Music Unites, a non-profit organization dedicated to bringing music education to underprivileged children in underfunded inner city school systems, launched at Los Angeles’ House of Rock on Saturday,

nonprofit relief organization that delivers food, medicine, clothing and other necessities to individuals, children and families who lack these essentials due to famine, war, poverty or natural disasters. In FY 2011, Feed The Children distributed more than

80 | HOUSE OF ROCK 2012

Transforming the lives of at-risk children through the healing power of family

Every 10 seconds in America a child experiences some type of abuse including rape,

Since 1973, Olive Crest has been dedicated to preventing child abuse, treating and educating at-risk children, and preserving the family … One Life at a Time.® As a partner with Olive Crest, you help break the cycle of abuse and enable at-risk youth and families to live as healthy, productive citizens in our community.

Call 1.800.550.CHILD (2445) or visit www.olivecrest.org

physical, and psychological abuse.

Olive Crest • 17800 Woodruff Ave. • Bellflower, CA 90706

entertainment industry. It’s great to see that tradition of philanthropy continue with Songs of Hope VIII, and a big thanks to our partners at House of Rock.”

Prior honorees and participants at Songs of Hope have included Ne-Yo, Desmond Child, Stevie Wonder, Will.i.am, Mark Mothersbaugh, The Doobie Brothers, Swizz Beats, Jermaine Dupri, Dave Stewart, Glen Ballard, Lionel Richie, Gavin DeGraw, Colbie Caillat, and many others. To date, Songs of Hope has raised more than $2 million for City of Hope.

ABOUT: The Painted Turtle lets children with

serious medical conditions celebrate just being kids. Through innovative, camp-based programs that offer a great big dose of fun and support, children with more than 30 medical conditions visit The Painted Turtle each year, reclaiming the joys of childhood. A member of Paul Newman’s renowned SeriousFun Camps (formerly Hole in the Wall Camps), The Painted Turtle has offered thousands of children and their families hope and encouragement through its summer and family weekend camps since it opened its gates in 2004. ®

ABOUT: City of Hope is recognized worldwide for its

compassionate patient care, innovative science and translational research, which rapidly turns laboratory breakthroughs into promising new therapies. One of only 41 National Cancer Institute-designated Comprehensive Cancer Centers nationwide, City of Hope is a founding member of the National Comprehensive Cancer Network. An independent biomedical research, treatment and education institution, City of Hope is a leader in the fight to conquer cancer, diabetes, HIV/AIDS and other life-threatening diseases.  ®

March of Dimes Private Dinner House of Rock provided the March of Dimes with an exclusive dinner party in the dining room designed by David Bromstad, as well as a private tour at the house—raising awareness and funding for March of Dimes.

ABOUT: In local communities across the coun-

try, March of Dimes helps moms take charge of their health and supports families when something goes wrong. The March of Dimes also acts globally, sharing best practices in perinatal health and helping improve birth outcomes where the needs are the most urgent.

ABOUT: The Painted Turtle lets children with seri-

ous medical conditions celebrate just being kids!

Through innovative, camp-based programs that offer a great big dose of fun and support, children with more than 30 medical conditions visit The Painted Turtle each year, reclaiming the joys of childhood. A member of Paul Newman’s renowned SeriousFun Camps (formerly the Association of Hole in the Wall Camps), The Painted Turtle has offered thousands of children and their families hope and encouragement through its Summer and Family Weekend camps since it opened its gates in 2004. There is no billing department at The Painted Turtle—campers and their families attend free of charge.

A Jazz Fête with Dave Koz Hosted

by Whole Foods ®

Whole Foods Market partnered with the House of Rock to celebrate the holidays and showcased a Microsoft seasonal affair infused with smooth jazz performed

by Grammy-nominated Dave Koz and Whole Foods Market’s own Southern Pacific regional president Patrick Bradley. This alliance helped raise awareness and funds for the Grammy Foundation and showcased Whole Foods Market selections during the holiday seasons, as well as a variety of one-of-a-kind silent auction items.

ABOUT: The Grammy Foundation was established in 1989 to cultivate the understanding, appreciation and advancement of the contribution of recorded music to American culture—from the artistic and technical legends of the past to the still unimagined musical breakthroughs of future generations of music professionals. The foundation accomplishes this mission through programs and activities that engage the music industry and cultural community as well as the general public. The foundation works in partnership year-round with The Recording Academy to bring national attention to important issues, such as the value and impact of music and arts education and the urgency of preserving their rich cultural heritage.

KIIS FM SIIK FM Halloween Party KIIS FM hosted its annual “SIIK FM” Halloween Party at the House of Rock. The invitation-only event benefited The Painted Turtle, a charity founded by Paul Newman that provides children with serious medical conditions the chance to attend innovative, camp-based programs.

The private event featured performances by Karmin and Kat DeLuna on the outdoor stage while JoJo from KIIS FM broadcasted live in the backyard.

Attendees enjoyed food and beverages galore, as well as the ambience of the House of Rock and a live costume contest. After the event, attendees had the opportunity to bid on auction items like Lakers tickets on charitybuzz.com, with all proceeds benefiting The Painted Turtle.

Painted Turtle. The winners also enjoyed an intimate performance by Mark Ballas and the opportunity to hang with Manny On The Streets and the KIIS Crew.

Ryan Seacrest’s Pick Your Purse Party THE KIIS FM Ryan Seacrest Pick Your Purse Party was held at the 2012 House of Rock. Hosted by Patti Stanger and Ellen K from “On Air with Ryan Seacrest,” every winner scored free stuff from amazing vendors and walked away with a designer handbag that contained “something special” inside the bag. Attendees gained access to the private event by listening to Ryan on-air or by bidding on a pair of passes to the party, with proceeds benefiting The

82 | HOUSE OF ROCK 2012

R

T E Q U I L A

Microsoft Party Swing House and DPS Private ®

Swing House and DPS teamed up for an exclusive gathering at the 2012 House of Rock, along with Rock & Rescue. The intimate evening raised money and awareness for dog rescue and pet adoption, as Microsoft well as spay/neuter services. Attendees enjoyed the musical stylings of such bands as Brittney Bouchard, Exist Elsewhere, Of Verona, Amie Miriello, Jared James Nichols, and The Diamond Light. With catering provided by Pink Taco, the event was a great success and raised a substantial amount of funds for Rock & Rescue. Thanks to everyone who contributed to the special evening by attending, donating and playing for the cause.

ABOUT: Rock & Rescue is a unique, national, humanitarian venture designed to combine musical talent and public awareness of dog rescue. The result is an inspiring experience geared toward making a difference.

These awareness-promoting concert festivals put sex, dogs and rock ‘n’ roll right there on center stage. The events will feature the hottest bands, upand-coming talent and well-known musical stars—all performing in large arenas across the country, with everyone geared toward the same goal: to raise awareness for dog rescue and adoption and promote pet sterilization.

Movember & Sons— In Studio with Mustache Magic House of Rock played host to an evening with Adam Garone, founder of Movember, where 40 VIPs rocked the night away in the House’s recording studio with musical guests The Young Romans. Later in the evening, VIP guests recorded “We are the Mo” in the House studio—inspired by Quincy Jones’ 1985 hit “We are the World.”

ABOUT: During November each year, Movember

is responsible for the sprouting of moustaches on thousands of men’s faces in the U.S. and around the world. With their mo’s, these men raise vital awareness and funds for men’s health issues, specifically prostate and testicular cancer initiatives. Mo Bros effectively become walking, talking billboards for the 30 days of November. Through their actions and words, they raise awareness by prompting private and public conversation around the often ignored issue of men’s health.

The funds raised in the U.S. support prostate cancer and testicular cancer initiatives. The funds raised are directed to programs run directly by Movember and our men’s health partners, the Prostate Cancer Foundation and Livestrong Foundation. Together, the three channels work together to ensure that Movember funds support a broad range of innovative, world-class programs in line with our strategic goals in the areas of awareness and education, survivorship and research. 

skills for participating in the democratic process is the main thrust of these programs. They also develop leadership skills and provide opportunities for planning, decision-making, contributing to club and community and celebrating our national heritage.

The mission of The Show Me Campaign is to break the cycle of poverty using solutions that have been proven to improve people’s lives and to give them the opportunities to survive, thrive and succeed. The Show Me Campaign focuses on education reform to ensure that every child has the opportunity to shine. The Show Me Campaign also supports community-led development initiatives aimed at providing sustainable, scalable solutions that help the communities lift themselves out of extreme poverty. The Show Me Campaign partners with the community of Mbola, Tanzania and is helping to build a better life by supporting agriculture education and providing fertilizer to farmers; providing sustainable access to clean drinking water; building schools, training teachers and providing lunches; and saving lives by promoting basic health and providing medical supplies such as bed nets, medicines, vaccines and clinics. 

Boys & Girls Club. Held at the House of Rock, instructors from RCLA hosted workshops on guitar, bass guitar and songwriting. Later that evening, FMIC and Girl Rock Nation teamed up to create an exclusive event to raise awareness and financial support for the non-profit organization Rock ‘n’ Roll Camp for Girls Los Angeles. The evening featured live performances by Two Piece Extra Spicy (Rock N’ Roll Camp LA Student Band), Annie Clements of Sugarland, Lucy Schwartz and Io Echo, as well as an interactive photo booth experience and silent auction. All of the proceeds from the fundraising efforts of the event benefited Rock ‘n’ Roll Camp for Girls Los Angeles.

ABOUT: The Rock ’n’ Roll Camp for Girls builds

self-esteem through music creation and performance. Providing workshops and technical training, Rock ‘n’ Roll Camp for Girls creates leadership opportunities, cultivates a supportive community of peers and mentors, and encourages social change and the development of life skills.

Girl Rock Nation is a place to motivate and inspire young women to rock in whatever they do—picking up a guitar, writing a song, mixing sounds to make music or to rock in life. Girl Rock Nation is a meeting place for all ages, skill levels and disciplines. 

Olive Crest’s Holiday Fun House of Rock made holiday dreams come true.

House of Rock and Olive Crest mentors created the ultimate holiday makeover for 20 foster girls from the Los Angeles area—in a rock luxury mansion setting. The special day included a shopping spree, hair and makeup, manicures, necklace-making, Rock Paper Photo room photo shoots and so much more.

ABOUT: Since 1973, Olive Crest has transformed the

lives of more than 60,000 abused, neglected and at-risk children and their families. Olive Crest works tirelessly to meet the individual needs of kids in crisis by providing safe homes, counseling and education for both youth and parents. Its many innovative programs reflect its conviction that strengthening the family is one of the most powerful ways to help heal children. With unwavering compassion, the Olive Crest family maintains a lifelong commitment to the youth and families it serves even after they have graduated from Olive Crest programs. Established, proven and respected, Olive Crest serves nearly 2,000 children and families each day throughout California, Nevada and the Pacific Northwest.

98.7FM Saves Christmas 98.7FM and House of Rock teamed up to host the Ultimate Holiday Event at the House for 98.7 Saves Christmas. Attendees hung out with the whole 98.7 crew and enjoyed private performances from Youngblood Hawke and Atlas Genius. Hosted by Nikki Sixx, the invitation-only night benefited Musicians On Call and A Place Called Home.

®

Sony Electronics 4K Launch Sony’s first collection of 4K ultra-HD content for the home is now available for consumers. The ultra-high definition video player—bundled with Sony’s XBR 4K LED TV—was demonstrated at the star-studded event at the House of Rock. The exclusive event featured several 4K product demonstrations, as well as an intimate performance by Sony recording artist John Legend. The event raised awareness for Boys & Girls Clubs of America, as well as John Legend’s The Show Me Campaign.

®

®



music to the people who truly need it—hospital patients. Since 1999, Musicians On Call has performed for more than 350,000 individuals and counting.

A Place Called Home is a safe haven in South Central Los Angeles where underserved youth are empowered to take ownership of the quality and direction of their lives through programs in education, arts and well-being and are inspired to make a meaningful difference in their community and the world. A Place Called Home provides youth with educational programs, counseling, mentoring, music, dance and art classes, as well as a recreation and athletic department. APCH’s goal is to increase the likelihood that children will stay in school and go on to higher education and viable jobs.

R

ABOUT: Boys & Girls Clubs of America’s mission is to

enable all young people, especially those who need Microsoft it most, to reach their full potential as productive, caring, responsible citizens. A Boys & Girls Club Fender Girl Rock Nation provides a safe place to learn and grow; ongoing relationships with caring, adult professionals; life-enIn partnership with Rock ‘n’ Roll Camp for Girls hancing programs and character development exLos Angeles (RCLA) and House of Rock, Fender periences; and hope and opportunity. Helping youth hosted a series of educational, daytime workshops become responsible, caring citizens and acquire for 30 girls (ages 8 to 17) from the Boyle Heights

T E Q U I L A

®

T E Q U I L A

Microsoft

ABOUT: Musicians On Call brings live and recorded

84 | HOUSE OF ROCK 2012

R

WE WANT THANK THE HOUSE OF ROCK PARTNERS FOR ALLOWING US TO CONTRIBUTE TO SO MANY AMAZING CHARITIES.

ABOUT: Union Rescue Mission (URM) is dedicated

Union Rescue Mission Held at the House of Rock, this private holiday party featured a private performance by Camp Freddy. All the rooms of the House were filled with auction items benefiting Union Rescue Mission.

to serving men, women, and children experiencing homelessness. We provide comprehensive emergency and long-term services to our guests to help them escape the dangerous streets of Skid Row. URM is a 501(c)(3) nonprofit organization that was established in 1891. Today, we are one of the largest rescue missions of our kind in the United States, and the oldest in Los Angeles. ®

THANK YOU TO OUR SPONSORS ®

®

®

® ®

®

R

®

T E Q U I L A

Microsoft ® ®

R

T E Q U I L A

®

®

Microsoft

®

®

R

R

®

T E Q U I L A T E Q U I L A

Microsoft

®

Microsoft

Microsoft

®

R

®

Microsoft T E Q U I L A R

Microsoft Microsoft

T E Q U I L A ®

® R

T E Q U I L A

Microsoft

R

Microsoft

®

T E Q U I L A

®

Microsoft R

T E Q U I L A

Microsoft

®

®

86 | HOUSE OF ROCK 2012

ROCK ON. AND ON. AND ON.

Follow your favorite bands. Download the latest tracks. In over 370 cities nationwide. Verizon. America’s largest 4G LTE Network.

LTE is a trademark of ETSI. Network details & coverage maps at vzw.com. Š 2012 Verizon Wireless.

88 | HOUSE OF ROCK 2012

www.2012HouseOfRock.com | 89

90 | HOUSE OF ROCK 2012

www.2012HouseOfRock.com | 91

PAUL MCCARTNEY BY HENRY GROSSMAN

Rock Paper Photo is the ultimate online gallery where fans and collectors go to purchase hand-signed limited edition prints of their favorite artists and personalities.

And now thanks to our partnership with The House of Rock, you have two great destinations to discover and collect the world’s best rock photos.

Visit us today!

RockPaperPhoto.com

at left, top to bottom: B.B. KING BY DEBORAH FEINGOLD, THE BEATLES BY TOM MURRAY, MADONNA BY RICHARD CORMAN, CHER BY STEPHEN PALEY, DAVID BOWIE BY ANDREW KENT.

RESOURCE GUIDE TO LUXURY ROCK CO-FOUNDERS Jennifer Vernon Elaine Culotti LEAD DESIGN Elaine Culotti, Porta Bella DESIGNERS Ralph Pucci Sami Hayek David Bromstad Susan Cohen Associates Kyle Schuneman KellyBaron Antonio Ballatore BUILDER Lanny Hoover, Distribution Systems

HOUSE OF ROCK RESOURCES CATERING

Alligator Pear Catering 818-347-7860 www.alligatorpearcatering.com /AlligatorPearCatering @AlligatorPearC1 Full Service Catering

EVENT PRODUCTION YourBASH! 310-393-BASH (2274) www.your-bash.com /YourBASH

HOUSE OF ROCK CREATIVE HAVEN

909-481-4070 www.havenagency.com /havenagency @havenagency House of Rock Website Creative Design and Technology

DOMAIN

310-738-2298 www.domain-la.com /domainllc @domainla Designer PR, Editorial Content, and Marketing

FLAT-6

310-358-0378 www.Flat6concepts.com /flat6concepts @flat6concepts Developed House of Rock Brand Identity

MOON TIDE MEDIA

310-376-7800 www.moontidemedia.com 2012 House of Rock Limited Edition Journal

ART CURATION

Ltd los angeles 323.378.6842 www.ltdlosangeles.com/ /ltd-los-angeles Art Curation for the House of Rock

LANDSCAPE DESIGN Susan E. McEowen 661-294-3753 Front & Side Yard Design of Landscape

PREFERRED PARTNERS

Sony Verizon Wireless Fender Musical Instruments vitaminwater Interknowlogy / Microsoft Surface Whole Foods MILLER/COORS Rock Paper Photo GetThis Coca-Cola BLISS Popchips Azunia Hyper Hype Music Swing House DPS Events Blue Microphones Waves Maxx Audio Vintage King Audio Audio Perception Keyboard Concepts De La Montanya Winery and Vineyards Modern Bite Soaptopia Mrs. Meyers DuChateau Floors Kohler Corbett Lighting Haven Ciroc Bulleit Bourbon domVision Mapex HMT Associates

FEATURED PARTNERS

The companies below have products featured throughout the entire 2012 House of Rock:

AMERICAN OLEAN

(Cooper Smith Agency) 214-398-1411 www.americanolean.com /americanolean Porcelain and Ceramic Tiles

ARMSTRONG WORLD IND., INC. 1-877-Armstrong www.armstrong.com Metallaire ™ Products for Kitchen & Mud Room

ARTE

866-943-2783 www.arte-international.com Carapace, Moire Wallcovering

ASTEK WALLCOVERING, INC.

818-901-9876 www.astekwallcovering.com /astekwallcovering Variety of Natural & Contemporary Wallcoverings

ATMOSPHERE INTERIORS 310-473-9322 www.Atmosphereinteriors.com Variety of Furniture

AZADUSA

310-271-7882 www.azadusa.net Patchwork Rugs

BELGARD HARDSCAPES

877-Belgard www.Belgard.biz /belgardhardscapes @belgard /belgardhardscapes /belgard House of Rock Driveway

BLINDSAVER.COM

877-388-0336 www.blindsaver.com /blindsaver @blindsaver /blindsaver Comfortex Envisions Flat Panel Roman Shades

BROWN JORDAN

310-659-0771 www.brownjordan.com /brownjordancompany @brown_jordan Outdoor Furniture

CALIFORNIA POOLS

714-575-9286 www.californiapools.com /CaliforniaPools1 /californiapools1

CONCERTEX, LLC

201-654-6160 www.concertex.com EvoFabric Enchanting Flex

CORBETT LIGHTING

(DRS and Associates) 626-336-4511 www.corbettlighting.com /largerthanlight @largerthanlight Lighting – Chandeliers, Sconces, Lanterns, Pendants

94 | HOUSE OF ROCK 2012

DALTILE

(Cooper Smith Agency) 214-398-1411 www.daltile.com /daltile @DaltileNews Porcelain Tile in Pool Cabana

DOMVISION, INC.

323-300-5985 www.domvision.com domVision Visualization & Control Software; iPad Control Panels; High-End Light Switches; KNX Home and Building Automation

DUCHATEAU FLOORS

1-888-DUCHATEAU 619-793-5899 www.duchateaufloors.com /duchateaufloors @duchateaufloors /duchateaufloors/ Hardwood Flooring, Hardwood Parquet Flooring, and Vinyl Flooring

DUNE USA

310-608-6880 www.dune.es Blog: www.duneceramica.com /duneceramica /DuneCeramica www.dune.es/myprint Emphasis Collection Tile in Aspen, Absolut, Tiffany Marfil, Glass Mirror

ECODOMO

301-424-7717 www.ecodomo.com Vintage Belt Wall; Recording Studio Suede Flooring

ELDORADO STONE

800-925-1491 www.eldoradostone.com Stone in Wine Cellar

FENDER MUSICAL

Instruments Corporation 480.596.9690 www.fender.com

FARLEY INTERLOCKING PAVING

877-553-8797 www.farleypavers.com Premier Interlocking Paving (Installation, distribution, design, and permeable pavement for storm water management)

GLOBAL SYN-TURF, INC. 510-732-2300 www.globalsynturf.com Synthetic Turf

GRAHAM AND BROWN 800-554-0887 www.grahambrown.com @GrahamandBrown Variety of Wallpaper

GUERIN DESIGN & DEVELOPMENT

818-764-3289 www.guerindesign.com /GuerinDesigns Artisan Plaster Finishes

HUDSON VALLEY LIGHT

(DRS and Associates) 845-561-0300 www.hudsonvalleylighting.com /largerthanlight @largerthanlight

ISLAND STONE

1800-371-0001 www.islandstone.com /islandstone.isna @IslandStoneNA /islandstoneNA Variety of Pebble Tiles

KOHLER

1-800-4-Kohler www.us.kohler.com /Kohler @Kohler Housewide fixtures

LUEDERS LIMESTONE

325-228-4370 www.luederslimestone.com Buff Pavers Limestone Flooring

MOZ DESIGNS, INC.

510-632-0853 www.mozdesigns.com /MozDesigns Metal Art; Mezzanine Blendz Metal Wall

THERMADOR

1-800-735-4328 www.thermador.com Blog: Thermador.com/blog /Thermador @Thermador /ThermadorHome /Thermador Cooking, cleaning, refrigeration, and ventilation products

VENETIA STUDIUM

NUHEAT

1-800-778-9726 www.nuheat.com /nuheat @Nuheat, #NuHeat Floor Heating System for Master Bath

OCEANSIDE GLASSTILE 760-603-3955 www.glasstile.com /OceansideGlasstile /ogtglasstile Variety of Glass Tiles

PLYCON TRANSPORTATION GROUP 631-269-7000 www.plycongroup.com /plycon.transporation Shipping Services

(39041) 523-6953 www.fortunyshop.com /Fortuny.Shop Fortuny Scudo Saraceno Glass Lamp with Metal Ring 818-504-0235 www.walkerzanger.com /walkerzanger @walkerzanger Italian Blacked Honed Slate

ZEPHYR VENTILATION

(DRS and Associates) 888-880-8368 www.zephyronline.com /DiscoverZephyr @discoverzephyr Zephyr Tornado III Power Packs

310-820-0110 www.portabelladesign.com Variety of Furniture

415-702-9042 www.nomikleindesign.com Checkmate Life Size Chess Game

MAYTAG

www.maytag.com Beverage Centers, Ice Machine, Washers, Dryers, and Stack Washer with Gas Dryer

MICHAEL JON DESIGNS 800-618-4586 www.michaeljondesigns.com Croco Optical White Vinyl

KEYBOARD CONCEPTS

818-787-0201 www.keyboardconcepts.com Schimmel 7’ K213 Plexigas Grand w/ Bench (White); Yamaha F01-RED Digital Vertical w/ Bench; Yamaha CVP409GP PE Digital Baby Grand w/ Bench; Yamaha CLP465GP PE Digital Baby Grand w/ Bench

SILESTONE BY COSENTINO

281-494-7277 www.silestoneusa.com /silestonebycosentino Quartz Surfacing - “Stonium Series”

SLEEP INNOVATIONS, INC.

732.443.2002 ext. 2458 www.sleepinnovations.com Memory Foam Mattresses; Memory Foam Pillows; Mattress Foundations

DINING ROOM

BY DAVID BROMSTAD FEATURED PARTNERS David Bromstad 786-376-3445 www.bromstad.com @bromco

SHOPWILDTHINGS, INC.

S. HARRIS

NOMI KLEIN DESIGN

Espacio 323-645-6945 - Line available directly through this showroom www.espaciosamihayek.com Master Bedroom Furniture

WALKER ZANGER

PORTA BELLA

800-999-5600 www.sharris.com /stroheimvervainsharris @fabricutfabrics /Fabricut Blog: fabricutfabrics.wordpress.com Faux Leather Fabrics

MASTER BEDROOM

BY SAMI HAYEK FEATURED PARTNERS

LIVING ROOM

928-855-6075 www.shopwildthings.com/ /Shopwildthingscom @shopwildthings /shopwildthings /ShopWildThings1 Lynx Aluminum Chain Curtains

BY RALPH PUCCI FEATURED PARTNERS

Ralph Pucci 310-360-9707 www.ralphpucci.net Furniture: Ralph Pucci, Paul Mathieu, Jim Zivic, Pucci One, Patrick Naggar, Andre Putman, Eric Schmitt, Ecart International, Herve Van Der Straeten Lighting Design: Lianne Gold Art: Marcus Leatherdale Shipping and Handling: Pakrite Express (Artie Munsch)

STIKWOOD

866-226-8354 www.stikwood.com /stikwooddesign @stikwooddesign Reclaimed Weathered Wood

LIBRARY

BY SUSAN COHEN FEATURED PARTNERS

Susan Cohen Associates 310.828.4445 www.susancohenassociates.com /susancohenassociates Two paintings: Mixed Media “She’s The One” on Canvas; Mixed Media “Hungry Heart” on Canvas

ADDITION BUILDING & DESIGN, INC.

818-906-2313 www.additionbuildingdesign.com Window Shutters, Glass Shelving

www.2012HouseOfRock.com | 95

RESOURCE GUIDE TO LUXURY ROCK KRAVET FABRICS/E.F. PAULSEN & ASSOCIATES www.kravet.com 310-659-7100 Upholstery Fabric for Sofa

JANET YONATY

MANSOUR | MANSOUR MODERN 310-652-1121 www.mansourrug.com Insignia III by Ben Soleimani Area Rug

310-659-5422 www.janetyonaty.com HD205/2 - 2” Wide Braid Trim

DIAMOND FOAM & FABRIC

THOMAS LAVIN INC.

BLACKMAN CRUZ

310-278-2456 www.thomaslavin.com tuell+reynolds Shinjuku Table; tuell+reynolds Vancouver Fire Screen

SARAH BECK PAINTING 310-499-3498 www.sarahbeck.net /Sarah Beck Designs Bookcase Painter; Ceiling Basecoat Painter

323-931-8148 Foam

323-488-8600 www.blackmancruz.com BC Prana Hand Andirons; BC Hat Mold; Aluminum Turned Table Lamp

MICHAEL BERMAN LIMITED 323-933-0002 www.michaelbermanlimited.com Vintage Sofa; Perry Lounge Chair

MATERIAL[ENVIRONMENT]

323-656-6009 eyejunkstudios.com /Eyejunk Studios Light Box Art, Evan York’s Pen and Ink Drawing of Stacked Instruments, Library Books Art

TIM DOYLE FINE ART METAL CASTING

323-733-7170 timdoyleartworks.com Four Cast Stainless Steel Sculptures

RON REIHEL

Leather Sculpture over Fireplace

HERMAN LEONARD PHOTOGRAPHY, LLC

818-509-8987 www.hermanleonard.com Miles Davis photo

KPW PHOTOGRAPHY

323-363-0740 www.kpwphotography.com Composite Rock and Roll photographs

CISCO HOME

310-476-7126 www.ciscohome.net Bar, Waxed Denim Pillows for Sofa

THE BURST BROTHERS

www.burstbrothers.com Vintage guitar amps: 1959 Fender Vibrolux Tweed, 1955 Fender Deluxe Tweed, Dumble 50w Overdrive Special, Dumble 1x12 speaker cabinet, Vox AC30 head, Vox AC30 2x12 speaker cabinet

A DESIGNS

www.adesignsaudio.com RQ500 Mic Pre - 500 Series, EM-PEQ Equalizer - 500 Series

AEA

RECORDING STUDIO

BY JACK JOSEPH PUIG, TYLER BARTH. INTERIOR DESIGN

BY ELAINE CULOTTI FEATURED PARTNERS

PRESENTED BY VINTAGE KING AUDIO, SOLID STATE LOGIC AND BLUE MICROPHONES Blue Microphones 818.879.5200 www.bluemic.com @BlueMicrophones Range of microphones from Bottle Microphones to signature series of high-end mics 310-801-8112 www.matadormusic.com @puigchild Conceptual Design and Architecture of the Studio

www.ghielmetti.ch CSF 1x48 AV 3/1 SA G - Patch Bays

GRACE DESIGN

www.gracedesign.com m501 Mic Pre - 500 Series, m502 Equalizer - 500 Series

INWARD CONNECTIONS

www.inwardconnections.com The Brute (Limiter) - 500 Series, Magnum VU (Mic Pre) - 500 Series

LITTLE LABS

MAAG AUDIO

www.maagaudio.com EQ4 Equalizer - 500 Series, PreQ4 Mic Pre / EQ - 500 Series

www.avid.com Pro Tools HDX2 system, HD 16x16 I/O’s

MANLEY LABS

BAE

MILLENNIA

BAREFOOT SOUND

MOOG MUSIC

BELDEN

NEUTRIK

BEYERDYNAMIC

PETE’S PLACE

www.baeaudio.com 312A Mic Pre - 500 Series, 312B Mic Pre - Matt Sorum - 3K8 www.barefootsound.com/ MiniMain12 / Advanced Insight Monitor Speakers www.belden.com Multi-Pair Studio Cabling

www.burlaudio.com B1 Mic Pre - 500 Series, B1D Mic Pre - 500 Series

213-984-4000 www.vintageking.com /VintageKing @vintagekingdet /vintagekingproaudio Classic recording gear: 70’s Teletronix LA-2A Optical Compressor / Limiter; 70’s Helios Type 79 Mic Pre / EQ Modules (pair); 70’s Neve 1079 - Mic Pre / EQ Modules (pair); 70’s DBX 160 VU Compressor / Limiter (pair); 70’s UREI 1176 Peak Limiter

GHIELMETTI INDUSTRIES

ATC

BURL AUDIO

VINTAGE KING AUDIO

www.eventide.com EVE/NET, H8000FW

www.littlelabs.com VOG Analog Bass Resonance Tool - 500 Series

beyerdynamic.com DT770 Pro Reference Headphones

MATADORMUSIC

EVENTIDE

www.ribbonmics.com RPQ500 Series Mic Pre/EQ

AVID

STONE MART

EYEJUNK STUDIOS

curated by Vintage King Audio 213-984-4000 www.vintageking.com

www.atcloudspeakers.co.uk P1: Dual-Mono Power Amplifier

310-272-4912 www.vandm.com/materialenvironment Lucite Ice Bucket with Tongs 818-765-4800 www.stonemart.com /Stone Mart Fireplaces - Silver Wave Marble Slab

STUDIO PARTNERS

CHANDLER LIMITED

www.chandlerlimited.com Germanium 500 Series Mic Pre - MK II, Little Devil Mic Pre - 500 Series, Little Devil Equalizer - 500 Series, Little Devil Compressor - 500 Series

DRAMASTIC AUDIO

www.dramasticaudio.com 500 Series Stereo Bus Compressor

ELECTRODYNE

www.petesplaceaudio.com 501 Mic Pre - 500 Series, 511 Equalizer - 500 Series

96 | HOUSE OF ROCK 2012

www.manley.com HP101 8ch Headphone Mixers www.mil-media.com HV-35 Mic Pre - 500 Series, Origin STT-1 Recording Channel www.moogmusic.com The Ladder Filter - 500 Series, Minimoog Voyager Synthesizer www.neutrik.com Audio, Video & Data Connectors www.petesplaceaudio.com BAC-500 Compressor - 500 Series

PROAC LOUDSPEAKERS

www.proac-loudspeakers.com Studio 100 Reference Monitors

PURPLE AUDIO

www.purpleaudio.com Sweet 10 - 500 Series Racks, Biz Mk Mic Pre - 500 Series, TAV 10 Equalizer - 500 Series, Action FET Compressor - 500 Series, Moilyn 8ch Summing Amp - 500 Series, Cans / Headphone Amp - 500 Series, MC77 / 1176 style FET Limiter

RETRO INSTRUMENTS

www.retroinstruments.com Doublewide Tube Compressor 500 Series, Sta-Level Compressor, 176 Limiting Amplifier

RUPERT NEVE DESIGNS

www.rupertneve.com Portico 517 Mic Pre - 500 Series, Portico 543 Compressor - 500 Series

SOUND CONSTRUCTION

www.custom-consoles.com Custom R16-4/Four Bay Studio Rack, Custom R6-3/Three Bay 500 Series Rack

SUMMIT AUDIO

www.summitaudio.com EQP-200B Parametric Equalizer

TONELUX

www.tonelux.com MP5A Mic Pre - 500 Series, EQ5P Equalizer - 500 Series, TX5C Compressor - 500 Series

ULTIMATE SUPPORT

www.ultimatesupport.com All microphone stands; Guitar stands; Amplifier stands

KYLE BUNTING

512-264-1148 www.kylebunting.com /kylebuntinginc Hand Pieced Custom Art Italian Hair-on-Cowhide

TIMOTHY OULTON

310-945-5423 www.timothyoulton.com /TimothyOulton Furniture: Mars Chair, Zazenne Lamp Table, American Locker Slim 3-Door, Ampleforth Medium Chest

SERENA AND LILY

866-597-2742 www.serenaandlily.com /serenaandlily @serenaandlily Octavia Bed in Chalkstrip Wool

213-249-9229 www.solidstatelogic.com /Solid-State-Logic-SS @solidstatelogic Duality SE D48 Pro-Station

AUDIO PERCEPTION

CROFT HOUSE

818-693-0134 www.audioperception.com /AudioPerception @audioperception Recording Studio Consulting, Design, Wiring, and Equipment Interruption

BTX TECHNOLOGIES

800-666-0996 www.btx.com @BTXTechnologies Plates and Panels from Pro Plates and Panels Division

BY KYLE SCHUNEMAN FEATURED PARTNERS Live Well Designs 310.828.4445 www.kyleschuneman.com /KyleSchuneman @KyleSchuneman

ANKASA

212-226-8002 www.ankasa.com Furniture: Sequin Skull Denim Arm Chair, Sequin Skull Pillow, Sequin Skull Pillows

310-838-0609 www.western-project.com /WesternProject @WesternProject Three-Part Wall Sculpture; Standing Sculpture by Aaron Sheppard; Painting by Brian Porray

213-617-2813 www.matteohome.com Bedding: Duvet Insert, Duvet Cover, Sham Pairs, Coal Throw, Flat Sheet, Fitted Sheet; Towels: Hang Towels, Wash Towels, Sheet Towels

FFERONE DESIGN

THE RUG WAREHOUSE

DECO FABRICS

310-838-0450 www.therugwarehouse.com /therugwarehouse Casablanca Rug - Handmade, all-natural, hand-spun wool

CANVAS ON DEMAND

919-226-1755 www.canvasondemand.com /canvasondemand @CanvasOnDemand Custom Canvas Gallery Wrap

ROCK PAPER PHOTO ROOM

BY ELAINE CULOTTI FEATURED PARTNER

Rock Paper Photo 917-421-5816 www.rockpaperphoto.com /RockPaperPhoto @rockpaperphoto Iconic Photography and Hand-Signed Fine Art Prints of the Greatest Musical Artists

BY KELLYBARON FEATURED PARTNERS

312-755-0700 www.gentnerdesign.com /Gentner Design @gentnerfab Furniture: Custom Sofa; Stainless Steel and Leather Bar; Aluminum Table; Stainless Steel and Leather Task Chair; Glass Table

972-488-9800 www.arteriorshome.com /ArteriorsHome @ArteriorsHome Jana Brass/Marble Adjustable Desk Lamp

www.cole-and-son.com Wallcovering

OFFICE

GENTNER

ARTERIORS HOME

COLE & SONS

WESTERN PROJECT

KellyBaronDesigns 310-476-6430 www.kellybaron.com Cashmere Travel Blankets; Custom Sofa Throws

323-424-7743 www.crofthouse.com /Croft-House @CroftHouseLA @CroftHouseLA

MATTEO

GUEST BEDROOM

(dba Treasurbite Studio, Inc.) 323-378-6988 www.joeschmelzer.com /Joe-Schmelzer-PhotographsTreasurbite-Studio-Inc @treasurbite Large Color Photograph Printed on Canvas; Framed in Walnut of Toy Cowboys and Indians

JAYSON HOME

800-472-1885 www.jaysonhome.com /JaysonHome @jaysonhome /jaysonhome Accessories: toffee and slate pillows, brass link boxes, and horn cups; Sur Sculpture

SOLID STATE LOGIC (SSL)

JOE SCHMELZER, INC.

312-662-1210 www.fferronedesign.com /fferonne design @fferonedesign Revolution Glassware Collection 323-954-9990 www.decohome.com Fabric

THE RUG COMPANY

323-653-0303 www.therugcompany.com Rug

www.2012HouseOfRock.com | 97

POOL CABANA & SPLASH BAR

BY ANTONIO BALLATORE FEATURED PARTNERS

Antonio Ballatore 213.448.8929

CALMODA

310-763-6577 www.cal-moda.com

FACES OF ROCK The House of Rock is pleased to collaborate with Rock Paper Photo and display some of their amazing music photography throughout the home. The collage in the Rock Paper Photo room on the second floor showcases beautiful images of some of the industry’s greatest legends. For a home already steeped with a glamorous history, the presense of these iconic moments brings these storied walls full circle.

98 | HOUSE OF ROCK 2012

a.l.c. alexander mcqueen alexander wang azzedine alaia balenciaga barbara bui chloe christian louboutin fendi givenchy gucci iro isabel marant lanvin missoni peter pilotto proenza schouler raquel allegra stella mccartney valentino victoria beckham yves saint laurent

elyse walker 15306 antioch street pacific palisades ca 90272 www.2012HouseOfRock.com | 99

310.230.8882 ext. 10

PURE VI NTAGE

©2012 FMIC. FENDER®, STRATOCASTER®, STRAT® and the distinctive headstock designs commonly found on these guitars are registered trademarks of Fender Musical Instruments Corporation. All rights reserved.

1959 STRATOCASTER ® IN FADED SONIC BLUE

HANDMADE IN THE U.S.A. FENDER.COM/AMERICANVINTAGE