Alex garrow portfolio cv 07 17

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QUALITY ACCESSORIES KNITTING TRADITION SINCE 1927

NEW HYBRID CLOTHING

BORN TO MOVE EMBRACE ADVENTURE 15% DISCOUNT* FOR NUCO TRAVEL CLUB MEMBERS 20% DISCOUNT* FOR NUCO TRAVEL COMMITTEE MEMBERS In-store and online COTSWOLDOUTDOOR.COM | SNOWANDROCK.COM | CYCLESURGERY.COM | RUNNERSNEED.COM

*Not to be used in conjunction with any other offer or discount. Selected lines are exempt. Only 10% discount is available on Cycle Surgery bikes. Only valid upon production of NUCO Travel club or committee membership identification in store or use of discount code online. Offer expires 28.02.18.

GABBY LEES ON THE APPROACH TO AN INCONVENIENT TOOTH, E8 6C, ISLE OF SKYE

STORES NATIONWIDE | COTSWOLDOUTDOOR.COM/BUFF

15% DISCOUNT*

FOR MEMBERS OF THE WELSH FELL RUNNING ASSOCIATION

Visit your local Cotswold Outdoor store at

ST CATHERINES WALK, CARMARTHEN, SA31 1GA OR SHOP ONLINE AT COTSWOLDOUTDOOR.COM | RUNNERSNEED.COM *Not to be used in conjunction with any other offer or discount. Selected lines only. Only valid on production of valid identificaiton in Cotswold Outdoor and Runners Need stores or discount code online. Offer expires 30.11.17.

4889 Welsh Fell Runners Association ad v2.indd 1

Kinetic Plus Jacket £170

Alpha Flux Jacket £135

Women’s A4514739 Men’s A1114381

Women’s A4215290 Men’s A1213538

22/11/2016 11:31

MODERNISING LAYERING, EVOLVING PERFORMANCE

STORES NATIONWIDE | COTSWOLDOUTDOOR.COM/RAB



ALEX GARROW

A creative thinking, multi-tasking, hands-on

I enjoy creating and developing campaigns for

Cotswold Outdoor

making, experience creating, problem solving,

brands and being involved in every stage of the

Creative Designer. March 2016 - Present.

creative designer with a strong can-do attitude

process. From concepting, art directing shoots

and enthusiastic approach to challenging briefs.

and product styling to post production editing,

PDT Solicitors | Piries Bar | Be-Yo! Hot Yoga | Trango

mocking the windows and bringing the executions

| One For The Boys | Teens Unite | The Haven |

in on budget with production managers.

Childhood Eye Cancer Trust | Ovarian Cancer Trust |

Linkedin

UCL: Urban Lab | Shakeaway.

uk.linkedin.com/in/alexgarrowdesign

To date I've worked with Fjällräven, Rab, Osprey,

Contact alexgarrowdesign@gmail.com +44 78 25 00 47 88

Freelance Graphic Designer. Jan 2014 - Present

Keen and Jack Wolfskin to help bring their creatives to life in our windows and stores or to develop

UAL: LCC

a campaign for them.

Guest Typography Lecturer. The Bank.

Experienced in:

Intern. March - April 2013.

+ Managing, developing and delivering omnichannel marketing campaigns.

UAL: Central St Martins. BA (Hons) Graphic Design: Interaction &

+ Concepting, briefing, assisting and delivering

Communication. 2010 - 2013.

photoshoots. UCA Epsom. + Liasing with production teams to bring multiple

Foundation Diploma in Graphic Design. 2009 - 2010

campaigns in on time and on budget simultaneously. + Designing and artworking for large format printing, press ads and digital. + Long term customer service, relations and sales within Luxury retail and high street.

About Hot Yoga | Cooking | Scuba Diving | Mountaineering | Climbing | Bouldering | Photography | Mongol Rally Participant 2010 | Environmental Conservation



Fjällräven

Solus Campaign | Window Concepts Fjällräven use great colours to make their products and as the proposition was more lifestyle, I proposed a deep inky blue to give maximum standout to their products. These are my window concepts that merge lifestyle with an accessible outdoors scene. Feedback from Marketing Manager "You have really raised the bar with this campaign and I’m (along with the rest of the business) are very excited to see it go live and come to fruition".



Gore Surround

Art Direction | Production | Design One of my first projects at Cotswold Outdoor was helping to create a concept for the Gore-Surround product launch and assist the photographer on shoot.



KEEN

Solus Campaign | Window Design | POS | Print My First ever window design. Taking the supplied creative (below) I designed the window and in-store POS


Photo by Robert Smith


MONTANE

Concepting | Art Directing | Assisting on shoot I created the concept for the new partnership between Gore and Montane heroing their Gore-Tex Pro jacket. Then I assisted on and helped direct the shoot. Post production editing not my work.

The concept taken further by Montane below


PROUD SUPPLIERS TO THE MILITARY


OUTDOOR AND CYCLE CONCEPTS

Design | Print A cross facia B2B booklet.



JACK WOLFSKIN

Solus campaign | Flagship window To capture the excitement of the northern lights, I designed this window with glowing acrylic rods, snow, and 3m tall high-gloss acetate backdrops.



WINTER CATALOGUE

Product styling Help arrange products for Cotswold Outdoor winter catalogue shoot.



RAB

Solus Campaign | Window Design | POS | Print | Social Design the windows for Rabs new Alpine Defined range within Cotswold Outdoor. Project consisted of windows, in-store POS, hanger tags, mailer, catalogue insert, press ad and Instagram.


SNOW AND ROCK

Interior Design Design a new reception area and desk for Snow and Rock head office. Refining elements relevant to the brand, the desk was clad in dark steel sheets set above an illuminated "ice" base. A polished concrete floor, injections of colour and one hero image adds the excitement back into the space.


MAILERS

Print A range of mailers I designed for different brands


POP-UP SHOP

Product Design | Hand Made | I designed and made 12 lamps made from copper pipes to sell in the CSM pop up shop.


ANCHOR

Product Design | Hand Made Learning through making, this large-scale metal work project explored the importance of instructions as well as opening a door to product design and visual display production.


Y R E V E E R U T N E V D A T S R I F A S HA . P E T S . T I E K TA


COTSWOLD OUTDOOR

Interior Design | Typography Design large graphics and social areas for head office


HOW IMPORTANT IS THE SPOKEN WORD?

Installation | Hand Made | An interactive installation investigating language manipulation. How does one make war and the death of loved ones something that we want. From working with brail to not talking for a week, my journey ended with these illuminated hand cast resin grenades with the quote printed on the side of the plinth.

"When we talk about war, we' re really talking about peace." - G.W.Bush


PDT SOLICITORS

Large Print | 3D | Marketing Campaign Produce a 5m wide wall print with 3D graphic for the pharmacy show in Birmingham.



PERSONAL PRINTS & PRODUCTS

Product Design I manipulated my photography to create abstract prints and images for my own range of cushions.


THANK YOU FOR READING

Contact alexgarrowdesign@gmail.com +44 78 25 00 47 88 Linkedin www.uk.linkedin.com/in/alexgarrowdesign


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