ARCHITECT PORTFOLIO ALEJANDRO MADERO

ARCHITECT PORTFOLIO ALEJANDRO JOSÉ MADERO RAMÓN MONTERREY, NUEVO LEÓN MEXICO

2017

INDEX INTRODUCTION

p. 1-2

STAGE - CLUB SOCIAL

p. 3-4

WELCOME ARCH

p. 5-6

ITINERANT INSTALATIONS

p. 7-8

ELEVEN PEOPLE BOUTIQUE

PERMANENT

In the branch of ephemeral architecture I have developed and specialized in the production of music festivals, in the city of Monterrey leading as Founder and Creative Director of ROMA 212 Creative House a unique architecture firm in Mexico with this design approach. In the segment of permanent architecture, a primary focus is presented in education and community service with both traditional and advanced proposals in manufacturing and technology processes. The Univeristy Campus and the Community Center are the only projects that contruction was led by other companies, with a controlled supervision of the design teams. Work has tought me that 1 to 1 material build up inspires the designer to think with his hands.

VENUE MASTER PLANNING

EPHIMERL

Over the past few years, I have sought to shape people’s dreams through the art of creating spaces. My work is based primarily on the experimentation of design in ephemeral architecture supported by digital manufacturing for the entertainment business, together with permanent architecture for fashion and education industry in Mexico. The story of my work presented in this portfolio is described in different projects from multiple scales and typologies where I have developed as an architect.

P. 9-10

HARMONY SCHOOL

p. 11-12

UNIVERSIDAD CAROLINA

p. 13-16

COMMUNITY CENTER

p. 17-18

VENUE MASTER PLANNING This plan shows the layout for Pa’l Norte Music Fest, the 3rd leading festival in México with 170,000 attendees on its 6ºth edition in a 2-day event. In show business and massive events venue master planning is fundamental for logistical operation.

A wide range of parameters have to be taken into consideration such as a contingency plan, food supply, toilets, service roots, power supply, mass spectators flows, etc. To make this happen additional infrastructure needs to get build to create a differential consumer experience. The list of images below show a preview of the common interventions and structure typologies I get to design, D & G are detailed in further content on this portfolio.

G

I H

G

G

G D

B

G

I A

A 1

MERCH RETAIL

I

B

LANDMARK

D

WELCOME ARCH

H

E

FAIR

F

E

MARKETPLACE

G

STAGE

H

BARS

I

SIGNAGE

DRON VIEW OF FESTIVAL PA’L NORTE 2017 2

STAGE -CLUB SOCIAL ESCENARIO

The stage is the heart of a music festival where the show is presented towards an audience. The Social Club stage was one of the 7 main stages that Festival Pa’l Norte had in 2017. The structure had a rounded scheme with a central tower that served as a control cabin or “Front of House”. The tower worked as support for the cover that shaded the enclosed space for an average of 7,000 attendees per function. The platform was covered by a cantilever structure of 4.8m where the audio and screen was suspended.

NOTA

ACOTACIONES EN ME NIVELES EN METROS NO SE TOMARÁN CO LAS COTAS SON A PA ESTE PLANO DEBERA ESTRUCTURALES. CU DE OBRA. EL CONTRATISTA RE LAS DIMENSIONES Y LA DIRECCIÓN INDIC CUALQUIER DISCREP EL PROPIO CONTRAT TODOS LOS ACABAD A LAS ESPECIFICACIO LAS OBRAS ARQUTE ESPECIFICACIONES, ARQUITECTÓNICO, Y DE AUTOR ADMINIST INSTITUTO NACIONA

TOP VIEW

CLAV

NPT NIVEL PISO NLBP NIVEL LECH

NIVEL INDICAD

CAMBIO DE NI

CAMBIO DE MA

CORT

9.77 2.44

2.44

2.44

2.50

0.54

2.44

10.00

2.50

0.540.51 1.45

2.50

0.53 1.96

0.54

1.42

0.54

MOD

DISEÑO ESTRUCTU

2.50

DISEÑO HIDRAULIC

CLUB SOCIAL STAGE FESTIVAL PA’L NORTE 2017

CANTILIEVER

DISEÑO ELECTRICO

DISEÑO AIRE ACON

LONGITUDINAL SECTION

GERENCIA DE PROY

L O C

LOC

ES CLIENTE

APODA

DISEÑO ARQUITECT ALEJANDRO

UBICACIÓN JERONI PLANO

3

CO

FECHA ESCALA

Marzo 3 S/E

ARCHIVO

130_Pa

3

DRON VIEW OF CLUB SOCIAL STAGE WITH MONTERREY’S ICONIC “SERRO DE LA SILLA” 4

WELCOME ARCO ARCH

The welcome arch in music festivals is a phenomenon similar to a triumphal arche. These installations resemble a sense of brad empowerment of the events and had become a traditional check in spot with the popular selfie. My evolution of this temporary and abstract installation throughout multiple events has been a constant experimentation with alternative materials in search of an artistic and spatial expression. Inspired strongly in the concept of catenary as a design process employed by Antonio Gaudi exposing gravity and movement into the design. These series of spaces are a result of the use of lines, colours, densities of solids and voids that create a memorable scene for the attendees.

2 1

4 3

6 5

8 7

9

10 11 13 15 17 19 21 23 25 27 29 31 33 35 37 39 41 10 12 14 16 18 20 22 24 26 28 30 32 34 36 38 40 43 12.60

0.30 0.30 0.30 0.30 0.30 0.30 0.30 0.30 0.30 0.30 0.30 0.30 0.30 0.30 0.30 0.30 0.30 0.30 0.30 0.30 0.30 0.30 0.30 0.30 0.30 0.30 0.30 0.30 0.30 0.30 0.30 0.30 0.30 0.30 0.30 0.30 0.30 0.30 0.30 0.30 0.30 0.30

NOTAS

GENERALES

ACOTACIONES EN METROS. NIVELES EN METROS. NO SE TOMARÁN COTAS A ESCALA DE ESTE PLANO. LAS COTAS SON A PAÑOS Y EJES. ESTE PLANO DEBERA VERIFICARSE CON LOS CORRESPONDIENTES DE INSTALACIONES Y ESTRUCTURALES. CUALQUIER DISCREPANCIA DEBERA CONSULTARSE CON LA DIRECCIÓN DE OBRA. EL CONTRATISTA RECTIFICARA EN EL LUGAR DE LA OBRA, ANTES DE EJECUTAR, LAS DIMENSIONES Y NIVELES INDICADOS EN ESTE PLANO, DEBIENDO SOMETER A LA DIRECCIÓN INDICADOS EN ESTE PLANO, DEBIENDO SOMETER A LA DIRECCIÓN DE OBRA CUALQUIER DISCREPANCIA QUE HUBIERE, ASÍ COMO LA INTERPRETACIÓN QUE DÉ EL PROPIO CONTRATISTA A ESTE DIBUJO. TODOS LOS ACABADOS SEÑALADOS EN ESTE PLANO DEBERAN EJECUTARSE DE ACUERDO A LAS ESPECIFICACIONES CORRESPONDIENTES. LAS OBRAS ARQUTECTÓNICAS TERMINADAS, MAQUETAS, IMÁGENES, PLANOS Y ESPECIFICACIONES, SON PROPIEDAD DE SU AUTOR INTELECTUAL, EL TALLER ARQUITECTÓNICO, Y ESTAN SUJETAS A LA PROTECCIÓN DE LA LEY FEDERAL DE DERECHO DE AUTOR ADMINISTRADA POR LA SECRETARIA DE EDUCACION PUBLICA A TRAVES DEL INSTITUTO NACIONAL DE DERECHO DE AUTOR.

CLAVES Y SIMBOLOS NPT NIVEL PISO TERMINADO NLBP NIVEL LECHO BAJO DE PLAFON NIVEL INDICADO EN PLANTA CAMBIO DE NIVEL EN PISO CAMBIO DE MATERIAL EN PISO

CORTE DE REFERENCIA

MODIFICACIONES

DISEÑO ESTRUCTURAL DISEÑO HIDRAULICO Y SANITARIO DISEÑO ELECTRICO

DISEÑO AIRE ACONDICIONADO GERENCIA DE PROYECTO

L O C A L I Z A C I O N

LOCALIZACION TERRENO

PORTERIA APODACA MUSIC GROUP

CLIENTE

DISEÑO ARQUITECTÓNICO ALEJANDRO MADERO-SANTIAGO JASSO

UBICACIÓN JERONIMO TREVIÑO OTE. MTY. CENTRO

FRONT ELEVATION PA’L NORTE 2017

PLANO

ELEVACIÓN FRONTAL

FECHA ESCALA

Febrero 28, 2017 S/E

ARCHIVO

130_Pal_Norte_sj_Landmark-B-R06.3dm

E01

FESTIVAL PA’L NORTE 2017 8 Rojas

MANUFACTURING MOLD PROCESS

10 Azules

4 Amarillas

NOT

ACOTACIONES EN NIVELES EN MET NO SE TOMARÁN LAS COTAS SON ESTE PLANO DEB ESTRUCTURALES DE OBRA. EL CONTRATISTA LAS DIMENSIONE LA DIRECCIÓN IN CUALQUIER DISC EL PROPIO CONT TODOS LOS ACAB A LAS ESPECIFIC LAS OBRAS ARQU ESPECIFICACION ARQUITECTÓNIC DE AUTOR ADMIN INSTITUTO NACIO

6.35

ELEVACION FRONTAL

0.02

0.02

0.02

CL

NPT NIVEL P NLBP NIVEL L

NIVEL INDI

The installation of the Pa’l Norte 2017 welcom arch was consisted in a suspended grid with about 4,000 meters of polypropylene cord with a combination of colours form the festival identity of red, blue and yellow. The manufacturing process consisted of 43 axes of asymmetric curtains cut by hand using a sliding mold on the floor previously cutted on CNC. The variation in heights of the curve generated a void from a fragment sphere.

By nightfall light and colours gave life together with the movement of the wind.

TOP VIEW PA’L NORTE 2017 5

0.10 0.28

0.28

CAMBIO D

CAMBIO D

CO

0.02

MO

PLANTA

DISEÑO ESTRUC

1.22

DISEÑO HIDRAU

DISEÑO ELECTR

DISEÑO AIRE AC

GERENCIA DE PR

L O

2.44

LO

CLIENTE

APO

DISEÑO ARQUITE

ALEJANDR

UBICACIÓN JERO PLANO

PLANTA

FECHA ESCALA

Feb S/

ARCHIVO

130

LIVE OUT 2016

PA’L NORTE 2016

LIVE OUT 2016

Trus de Aluminio de 46cm x 46cm de 1900 milesimas espesor 1/8" de grueso postes de 1"

PA’L NORTE 2015

MOTORIZED STRUCTURE 8.15

Trus de Aluminio de 46cm x 46cm de 1900 milesimas espesor 1/8" de grueso postes de 1"

7.27

Motor de 40kg

Motor de 40kg CCC

D1

D1

Letrero de Trovicel de 6mm Corte en CNC 7.30m2 de superficie Parrilla de tensores de cable acerado 1/ 16" sujetos a marco estructural

BBB AAA ZZ YY XX WW VV UU TT SS RR QQ PP OO ÑÑ NN MM

Trus de Aluminio de 46cm x 46cm de 1900 milesimas espesor 1/8" de grueso postes de 1" LL KK JJ II HH GG FF EE DD CC BB AA Z Y X W

10.49

V U T 0.0047

0.0053

0.0079 0 .0138 0 .0168 0. 0195 0 .0215

0.0070 0.013 2 0.0200 0.0230

S 0.0135 0.0162 0. 0231

R

0.0252 0.0276 0.0369

Q

0.0356 0.0415 0.0376 0. 0381 0.0377

P

0.040 2 0.0423 0.0540 0.0547

O

0.0512 0.0509 0.0585

8.15

Trus de Aluminio de 46cm x 46cm de 1900 milesimas espesor 1/8" de grueso postes de 1"

0.0569 0.0697 0.0687 0.0695 0.0689 0.0766 0. 0751 0.0881 0.0866

Ñ

Trus de Aluminio de 46cm x 46cm de 1900 milesimas espesor 1/8" de grueso postes de 1" N

M

L

0.0947 0.093 2 0.1076 0.1048

0.1245

0.1215

K

J

I

0.1390

0.135 2

H

7.27

0.172 2

G 0.1635

F 0.2305

E 0.2074

D 0.3309

Motor de 40kg

Motor de 40kg

C CCC 0.3117

B

D1

D1

0.7500

SIDE VIEW - PA’L NORTE 2015

Letrero de Trovicel de 6mm Corte en CNC 7.30m2 de superficie Parrilla de tensores 5.55 de cable acerado 1/ 16" sujetos a marco estructural

7.70

BBB AAA ZZ YY XX WW VV UU TT SS RR QQ PP OO ÑÑ NN MM

Trus de Aluminio de 46cm x 46cm de 1900 milesimas espesor 5.55 1/8" de grueso postes de 1" LL KK

Fachada F2 JJ II HH GG

6T

ITINERANT INSTALATIONS Since 2015 a series of festival tours has been commissioned. A complex breif consisting in a series of instalations to be prefabri-

cated TIJUANA , transported and producced such as a stage, bars, vip hospitality, welcome arch, etc. The main challenge was to mount an event per city of an average of 5,000 asistance in a lampse of 5 days and dismantle in 2 days. An important problem to solve was MEXICALI storage space in trailers to save budget in transportation together with build and tear down in a shorter laps of time.

TIJUANA

MEXICALI

CIUDAD JUAREZ CIUDAD JUAREZ

HERMOSILLO

CHIHUAHUA HERMOSILLO CHIHUAHUA

TORREON

CULIACAN

TORREON

MONTERREY

MONTERREY

CULIACAN CANCUN

CANCUN TECATE LOCATION 2015 / 2016 / 2017

TECATE LOCATION 2015 / 2016 / 2017 2015 / 2016 2016 2017 7

2015 / 2016 2016 2017

VERACRUZ

TUXTLA

VERACRUZ

TUXTLA

H-3.07

307

0.500m

307

H

7

.5 -2 7

H-3.07

-0 H

.5 H

-0

H-3.07

257

H-2.57

.7

2.570m

257

-0

257

H

2.570m

0 .5 H-3.07

3 .7

0

0 H-

3

7

2 H-

.0

7

7

7

7

20

7 .0

2 H-

2.5

2.5

.5 -2

H-

H-

7

20

2.5

H

H-

7

H-0.50

H-0.50

.0 -2

7

.5

2.5

Plataforma Esquinera como Soporte de Letrero Tecate

7

0.7 H-

0 .5 -0

3.070m

H

H

257

H-3.07

0

H-3.07

.5

H-3.07

-0

307

H

307

3.070m

H-2.57

257

3

7

20

-2

7

H-

H

7

7

H

7

7

2.0

.5 -2

H

.5 -2

H-

20 H

-0 .7 3

H-2.07

2.070m

7

H-2.07

H-0.50

207

H-0.50

.5

207

-2 H

tem was apply to reduce fabrication cost, improve building and transportation time. In this solution the storage space and geometry served as wall stabilizers that hold 4 cantilievers of 2.5m each. The itinerant structure was designed and build in collaboration with Architect Adriana Barrientos.

H

.5 -2

H-0.50

307

6.140m

TOUR BAR 2016 Evolving from previous desing, this year Layher-scafold sys-

H-3.07

307

0.500m

TOUR BAR 2016 ASSEMBLY DIAGRAM

3.070m

H-2.57

Ramírez Vázques and Felix Candela structures. Coolers and messy storage are commonly an isue to deal with bars as well of the counterwight needed to ancor common tents. The problem translates into a solution for this design using coolers on the umbrela like structure to serve as its foundation, the roof geometry helps aerodinamics to hold windforces up to 80kph.

Designed in collaboration with structural Ingenier Saul Garcia and Héctor Pérez

3.070m

257

TOUR BAR 2015 The concept of this bar is inspired by the work of Pedro

TOUR BAR 2016 FLOOR PLAN

H-3.07

TOUR BAR 2015 ASSEMBLY DIAGRAM

6.140m

H-2.07

207

H-

2.5

7

207

H-2.07

2.070m

H-0.50

1.500m

0.500m

Tubo con Abrazadera a 50cm de alt

TOUR BAR 2015

TOUR BAR 2016

8

ELEVEN PEOPLE BOUTIQUE This store merchandise display has a peculiar custom made system with a modular function that allows change in position of the presented garments. This gives variation for alternative fashion concept without requiring any tools. The project has a wide range of precise design detailing in other fixtures such as the chandelier, curtains, mirrors, high end carpentry and digitally CNC fabrication furniture like the central table and the dressing room bench.

The store was inaugurated in mid of August of 2013, designed and build in collaboration with Industrial Designer Emilio Alvarez. The following year the next eleven people store was build.

Elevaciรณn Sur

9

LONGITUDINAL SECTION Elevaciรณn Sur

FLOOR PLANPlanta Elevaciรณn Norte

10

HARMONY SCHOOL

This parametric permanent art installation consisted in an interweaved structure from over 200 plywood sections previously laser cuted and labelled individually.

This project was conceived in one-month time considering design, prefabrication previously done in Monterrey and assembled in Saltillo in 5 days. The form follows a three-dimensional Fibonacci pattern creating a siluet of a tree that links the school values and vision of learning from nature. The sculpture has over 80 coloured origami and laser cut birds that hang on the ceiling and are oriented with the rotated lighting fixtures.

The building was officialy open the 13th of August of 2016, designed and build in collaboration with Architect Alejandro Arcos and Industrial Designer Veronica Rodriguez.

11

ASSEMBLY DIAGRAM

FLOOR PLAN

FRONT ELEVATION

RIGHT ELEVATION 12

UNIVERSIDAD CAROLINA MASTER PLAN

The project forms part of the university campus of Carolina University in the center of the city of Saltillo, Coahuila. A 6.7 hectares terrain with irregular topography and steep slopes that form part of the only hill in the metropolitan area of Saltillo. This forest functions as the only green lung of the city center, populated mainly by evergreen oak, oak and walnut oak, some of them over 100 years old with a natural stream crossing from one side to the other. An initial schematic master plan was commissioned to create an alternative space for learning. Overall urban planning tends to be at slow pace in Mexico, but this project was the exception. After the first milestones the new University came up with a high demand of admissions and the need for an immediate new classroom building was born. Architects Javier Leal and Ernesto Marroquin campus master plan where part of the design team.

CAMPUS MASTER PLAN

CURRENT DRON VIEW OF THE SITE

MOBILITY AND SERVICE ROUTES

AULAS 1 CURRENT CONSTRUCTION EXISTING BUILDINGS

UNIVERSIDAD CAROLINA CURRENT BUILDINGS 13

UNIVERSIDAD CAROLINA AULAS 1

The building consists of two volumes; each with 4 and 3 modules both of 2 levels, divided and articulated by the core of services and the stairs to the center. Ideally, and according to the general vision of the university that seeks to cement citizens’ values based on an ethic that understands the human being as a social being, urban and in co-existence with its natural environment, the building moves to save all Trees that spreads on the site. As a monastery or medieval castle, the modules are deployed according to the topography and are offset to save the totality of trees. This gap allows us to generate an experience that is enriched by the light that is filtered in a particular way for each module. That is, each room has an experience and a space of its own.

The structure of the building is apparent concrete, the facade uses red brick that is characteristic of the region, and enclosures, arcades of frames and railings of steel, industrial materials, alluding to the industrial past of the city of Saltillo. The building was inaugurated in August of 2015, designed in collaboration with architects, Manuel MartĂ­nez and Yolanda Ceballos.

14

CONSTRUCTION SUPERVISION

15

DRON TOP VIEW DRON TOP VIEW

GROUND FLOOR PLAN

CANTILEVER STAIRS FRONT ELEVATION 16

COMMUNITY CENTER TThe Independencia Community Center, inaugurated in September 2011, was a non profit social project designed by professors and students of the “Catedra Blanca” a specialized design unit of Tecnológico de Monterrey, professors Agustin Landa, Manuel Martínez, David Benítez and Roberto Romero; Students Abelardo González, Adbel Reséndiz, Alejandro Saldaña, Alejandro Madero, Carla Celis, David Martínez, Enrique de la Concha, Lorena Darquea and Rocío López. The Community center is a building of 7,100 square meters located in the Colonia Independencia, at the same time one of the most traditional and conflictive of the city of Monterrey. It provides services to the inhabitants of the area and promotes social development actions. The building is organized in four orthogonal volumes around a garden, articulated by modules of services and vertical circulations. Formally, the four volumes are composed of concrete structural frames that function as louvers. In the outer perimeter, one of every three spaces between the frames is intended for hydraulic, electrical and air conditioning installations. The frames and the order of the installations allow the interior spaces to be easily subdivided and respond to different needs. The center program consists in a library, closed basketball court, gym, a kitchen for lessons, and music classrooms. and a space of its own. The structure of the building is apparent concrete, the facade uses red brick that is characteristic of the region, and enclosures, arcades of frames and railings of steel, industrial materials, alluding to the industrial past of the city of Saltillo. The building was inaugurated in August of 2015, designed in collaboration with architects, Manuel Martínez and Yolanda Ceballos.

17

PLANTA BAJA

CORTE LONGITUDINAL PERSPECTIVADO

PLANTA ALTA

1 4

3

8

4

4

5

2

6

9

9

1. ACCESO 2. VESTÍBULO 3. ADMINISTRACIÓN 4. TALLERES/AULAS 5. GIMNASIO POLIVALENTE 6. BIBLIOTECA 7. DOJO 8. VESTIDORES 9. JARDIN 88 44 10. TERRAZAS

GROUND FLOOR PLAN

99

4

5

4

4

55

7

CORTE LONGITUDINAL

CORTE TRANSVERSAL

CORTELONGITUDINAL LONGITUDINALPERSPECTIVADO PERSPECTIVADO CORTE

PLANTAALTA ALTA PLANTA 44

66

77

99

44

55

44

CORTELONGITUDINAL LONGITUDINAL CORTE

LONGITUDINAL SECTION

CORTETRANSVERSAL TRANSVERSAL CORTE

TRANSVERSAL SECTION 18

CONTACT: alex_madero@roma212.com ROMA 212 COLONIA MIRADOR MONTERREY, NUEVO LEÓN MEXICO C.P. 64070