Res pons i bl eTour i s m Repor t :
OurSoc i al&Envi r onme nt alI mpac t s ( J ul y2008-J ul y2009)
r e s pons i bl e t r a ve l . c om
abe t t e rwa yt os e et hewor l d
we l c ome We l c omet oourf i r s tRe s pons i bl e Tour i s m Re por t .
Ourbus i ne s si sc ommi t t e dt ot het wi na i ms ofbe i ngf i na nc i a l l ys uc c e s s f ula ndpl a yi ng ourpa r ti nr e i nve nt i ngt het our i s mi ndus t r y t oma kei tf a i r e r , mor er e s pons i bl ea ndmor e s us t a i na bl e . We ’ vebe e nwor ki ngha r da tr e s pons i bl e t our i s ms i nc e2 0 0 1 . We ’ vel e a r ntal ot , but we ’ vegotal otmor et ol e a r na nda r ef a rf r om pe r f e c t . Ourke ypr i nc i pl e sa r et obe t r a ns pa r e nta boutwha twea r et r yi ngt odo, a ndt oc r e a t ef e e dba c kl oopss ot ha twec a n l e a r na ndi mpr ove . Wea r e , Ibe l i e ve , t heonl yt r a ve la ge ntwhi c h f i r s ts c r e e ns , a ndt he nt r a ns pa r e nt l ypr ovi de s t our i s t swi t hs pe c i f i cr e s pons i bl et our i s m i nf or ma t i onf ore ve r ys i ngl ehol i da yt ha twe ma r ke tonours i t e . Si nc eourl a unc hwe ’ veha dar e vi e wss ys t e m i npl a c ewhe r ewei nvi t et our i s t st or e por t ba c konwa yst oi mpr ovet her e s pons i bi l i t yof t hehol i da ys . Wes e ndt hi sf e e dba c kt ot he hol i da ypr ovi de r ; publ i s ht heune di t e d hol i da yr e vi e wst r a ns pa r e nt l yont hes i t e ; a nd r e movehol i da ysa ndope r a t or st ha tdonot me e tourc r i t e r i a .
Phot o:Nor way.J us t i nFr anc i s
Wenow wa ntt oe xt e ndt hi st r a ns pa r e nc yby publ i s hi ngaf ul l e ra c c ountofa l louri mpa c t s a sabus i ne s s , a ndt oa s kf oryourf e e dba c k a nds ugge s t i ons .I ndoi ngs owea r es e t t i ng s omet a r ge t sf ort hef ut ur e , a ndwewi l l r e por tonourpr ogr e s st owa r dst he s et a r ge t s i naye a r . Cor por a t eSoc i a lRe s pons i bi l i t yAudi t sa r e notne w.Iwor ke dont he ma tTheBody Shop1 0ye a r sa go, a ndt he yha dbe e n pr oduc i ngt he mf or1 0ye a r sbe f or et ha t .A f e w oft heve r yl a r ge , publ i c l yquot e d t our i s m bus i ne s s e sha ver e c e nt l ypr oduc e d s uc ha udi t s . Howe ve r , wedonotbe l i e vet ha t r e s pons i bl et our i s mr e por t i ngi st hepr e s e r ve ofl a r gebus i ne s s e s–i ti sne c e s s a r yf ora l lof usi nt our i s mc ommi t t e dt opos i t i vec ha nge . Tha nkyouf ort a ki ngt het i met or e a dour f i r s tr e por twhi c hc ove r soura c hi e ve me nt s be t we e n1 s tJ ul y2 0 0 8a nd3 0 t hJ une2 0 0 9 . Wewoul dbegr a t e f ulf oryourt hought s– pl e a s ee ma i lusa t c a mpa i gn@r e s pons i bl e t r a ve l . c om.
J us t i nFr a nc i s Augus t2 0 0 9
Cont e nt s 1 . we l c ome 2 . a boutus 3 . ourme mbe r s 5 . ourt e a m 6 . of f i c ee nvi r onme nt 8 . ourc us t ome r s 9 . t het r a ve l&t our i s mi ndus t r y 1 0 . l ow c a r bont r a ve l 1 1 . c ha r i t i e s&NGOs 1 2 . c a mpa i gns 1 3 . ourl oc a lc ommuni t y
1.
aboutus
Founde di n2 001wi t hba c ki ngf r om
DameAni t aRoddi c k,
r e s pons i bl e t r a ve l . c om wa st hef i r s t , a ndi s r a ve la ge nt now t hewor l d’ sl a r ge s to nl i net f orr e s pons i bl ehol i da ys , s e l l i ng a ppr oxi ma t e l y£ l l i onwor t hof 10. 875mi hol i da ysi n2 0 0 8 * . Ba s e di nBr i ght on, Engl a ndourt e a m of2 1 s t a f fma r ke tove r3 i c he r , de e pe ra nd , 500r mor el oc a l l ydi s t i nc t i vet r a ve le xpe r i e nc e s t ha ta r ebe t t e rf orde s t i na t i onsa ndl oc a l c ommuni t i e s . r i e s Weof f e rhol i da ysi n1 69count a r oundt hewor l df r om 9 f f e r e nt 20di hol i da ypr ovi de r s . I na na ve r a gemont hwe ’ l l s i t or st ot hes i t ef r om r e c e i veove r3 50, 000vi a c r os st hegl obe . Oura i mi st obr i nge nj oya bl e , a ut he nt i ca nd di s t i nc t i vehol i da ye xpe r i e nc e st ot r a ve l l e r s whi l s ta tt hes a met i mer oc a l e s pe c t i ngl pe opl ea nde nvi r onme nt s . Eve r yne w hol i da yt ha tj oi nsours i t ei s s c r e e ne da ga i ns tourc r i t e r i af orr e s pons i bl e t our i s m. Wea r et heo nl ybus i ne s si nt he ot he npubl i s hpol i c i e sf or wor l dt r e s pons i bl et our i s ma tac ompa nya ndt r i p l e ve lont hes i t e . Wea l s opubl i s h‘ war t sandal l ’r e vi e ws f r om t r a ve l l e r sde t a i l i ngt her e s pons i bl e t our i s ma s pe c t soft he i rhol i da y. Thi s va l ua bl ef e e dba c ki ss ha r e dwi t ht hehol i da y pr ovi de r st oe nc our a gepos i t i vec ha nge . We now ha veove r3 hes i t e . , 800r e vi e wsont
2.
Phot o:KawazaVi l l age,Zambi a.J us t i nFr anc i s
r e s pons i bl e t r a ve l . c om i sabus i ne s swi t h ort hel onga mbi t i onst oc hanget our i s mf t e r m be ne f i tofl oc a lpe opl e , t our i s t s , t he e nvi r onme nta ndt het our i s mi ndus t r y. Pa r t ofourc ommi t me nti st os c r e e na ndma r ke t r e s pons i bl ehol i da ys . Theot he rpa r tofour c ommi t me nti st oc orc ha ngei n ampai gnf t het our i s mi ndus t r ya ndweus eourvoi c et o dr a wa t t e nt i ont oi s s ue st ha ta r ei mpor t a ntt o us . Wef ounde dTheRe s pons i bl e n2 0 0 4a nda r epr oudt o Tour i s m Awar dsi s a yt he ya r et hemos tpr e s t i gi ousoft he i rki nd i nt hei ndus t r y. * Fi nanc i alye arJ anuar y2008–De c e mbe r2008
Phot o: Br i ght onPi e r . LynHi l l
ourme mbe r s
Wemar ke thol i daysf r om 920t ourope r at or sandac c ommodat i onowne r sar oundt he wor l d–t he s eor gani s at i onsf or mt her e s pons i bl e t r ave l . c om me mbe r s hi pbas e–i ti s t he i rc ommi t me ntt or e s pons i bl et our i s mt hatl i e satt heve r yc or eofe ve r yt hi ngwedo.
Vi s i on
Tos uppor ta ndpr omot et our i s m bus i ne s s e st ha ts ha r eourbe l i e fi nr e s pons i bl et our i s m a ndt oge t he r , t oma keapos i t i vedi f f e r e nc et ot het our i s mi ndus t r y.
Ac hi e ve me nt s
•Holidaybenefits:We’veseen138new members j oi nt hes i t ei nt hel a s tye a r–he l pi ngt os pr e a dt he r e a c hofr e s pons i bl et our i s me ve nwi de r . Ea c h hol i da ys ol dha she l pe dl oc a lc ommuni t i e sa nd c ons e r va t i one f f or t sa r oundt hewor l d.
•
Sc r e e ni nga nda dvi c e : Wewor kwi t hc ompa ni e s t opr ovi dea dvi c ea nds ugge s ts t e pst ha tbus i ne s s e s c a nt a ket oi mpr ovet he i rr e s pons i bl et our i s m pr a c t i c e s .
d aShepher i mel A . a y n e K : o t Pho
•Empoweringtravellers:Everycustomerisaskedtowriteareview whichcoversthesocialand
e nvi r onme nt a li mpa c toft he i rhol i da y. I nt hel a s tye a rweha ver e c e i ve d1 , 2 1 9r e vi e ws . The s e r e vi e wsa r epa s s e dont ot hehol i da ypr ovi de rt ohe l pt he mi mpr ove . Anys e r i ousi s s ue sr a i s e da r e di r e c t l ya ddr e s s e dwi t ht hehol i da ypr ovi de r .
Bar r yWoodf i nr e vi e wshi sNami bi a,Bot s wana&Zambi as af ar i , 1Oc t obe r2008 “ Di dyouf e e lt ha tyourhol i da ybe ne f i t e dl oc a lpe opl e , a ndmi ni mi z e di mpa c t sont hee nvi r onme nt ? . . . . . Th e r ewa so nl yo nec a mp s i t et h a twewi s h e dweh a d n' tg o net ob e c a us ei th a ds o mec a g e da ni ma l s( al i o n a ndac h e e t a h ) . I twa sa c t ua l l yap r i v a t eg a mer e s e r v e , s ot h e yma yh a v eb e e np a r to far e l e a s ep r o g r a mme . Ho we v e r , v i s i t o r swe r ea b l et ot a k ep i c t ur e s , s oi td e a l[ s i c ]f e e lt h a tt h e ywe r eo ns h o w. Wef e db a c ko ur d i s a p p o i nt me ntt ot h eg ui d ea ndh es a i dt h a th ewo ul dme nt i o ni tt ot h et o urc o mp a ny . Butt h i swa sav e r y s ma l lb l i pi nt h ec o nt e x to fe v e r y t h i nge l s ewed i d . Re a dt heope r a t or ' sr e s pons e : Th a nky o uv e r ymuc hf o ry o urf e e d b a c ko ny o urr e c e ntt r i pt oNa mi b i a , Bo t s wa naa ndZa mb i a … Th a nky o uf o rb r i ng i ngt h ec a mp s i t ei nGh a nz it oo ura t t e nt i o nwh e r es o mea ni ma l sa r ek e p ti ne nc l o s ur e s . Weund e r s t a ndt h a tt h i sc a mph a sb e e nus e dmo r er e c e nt l ya st h ep r e v i o usc a mp s i t ewa sno tk e e p i ngi t s s e r v i c es t a nd a r d sup . Ut i l i s i ngac a mpwh e r ea ni ma l sa r ek e p ti nc a g e swi t h o uta nyp l a nst o wa r d s r e h a b i l i t a t i o no rc o ns e r v a t i o ng o e sa g a i ns to urp o l i c y . Th i st r i pwi l lnol o ng e rb eus i ngt h i sc a mp s i t ea ndi t wi l lb ema d ec l e a rt ot h eo wne r st h er e a s o nswh y . Wer e a l l ya p p r e c i a t et h et i met a k e nt ono t ed o wnwh a th a s b e e nr e a l l yus e f ulf e e d b a c k . ” Se ewww. r e s pons i bl e t r a ve l . c om/ Sa f a r i Re vi e wf orf ul lr e vi e w.
3.
Ac hi e ve me nt s( c ont i nue d. . . )
•New collection:ResponsibleHotelsofthe Wor l dl a unc he dt hi sye a ra same c ha ni cf or s l i ght l yl a r ge rhot e l s , c ommi t t e dt o r e s pons i bl et our i s m, t oj oi nt hes i t e .
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Communi t yba s e dt our i s m: Communi t y ba s e dt our i s mi st our i s mi nwhi c hl oc a l r e s i de nt s( of t e nr ur a l , poora nde c onomi c a l l y ma r gi na l i s e d)i nvi t et our i s t st ovi s i tt he i r c ommuni t i e swi t ht hepr ovi s i onofove r ni ght a c c ommoda t i on. Ar e s e a r c hpr oj e c t unde r t a ke nwi t hNGO Cons e r va t i on I nt e r na t i ona lf oundt ha tmos tc ommuni t y ba s e dt our i s mi ni t i a t i ve sdi dnotha vet he f a c i l i t yt opr ope r l yma r ke tt he ms e l ve s . Asa r e s ul twebui l tada t a ba s eofove r4 0 c ommuni t yba s e dt our i s m or ga ni s a t i ons whi c ha r enow pr omot e df r e eofc ha r geon t hes i t e .
•Industryforum:Thegrowthofour
i ndus t r yf or um www. r e s pons i bl e t r a ve l ne ws . c om ha s be e ns i gni f i c a nti nt hepa s tye a rwi t ht he he l pofbl ogge r s , wr i t e r sa ndwe be di t or s whoa r ec ommi t t e dt or e s pons i bl e t our i s m. Thes i t ea i mst obeapl a c ewhe r e t hos ewhoc a r epa s s i ona t e l ya boutt r a ve l , c ons e r va t i ona nds us t a i na bl ede ve l opme nt c a nc omet oge t he rt oa s kque s t i onsa nd ge ta ns we r s , ha vear a ntorr a ve , a nd ma kec ont a c twi t hot he r si nt hei ndus t r y.
Ta r ge t s
•Bookings:Continuetohelpourmembers
i nt he i re f f or t st os uppor tc ons e r va t i ona nd de ve l opme ntwi t hi nde s t i na t i onsby ge ne r a t i ngbooki ngsont he i rbe ha l fa nd pr ovi di nge xc e l l e nts e r vi c e .
•Surveyandsupport:Conducta
me mbe r s ’s ur ve yt ounde r s t a ndme mbe r s ’ ne e dsi nt e r msoff ur t he ra dvi c eort r a i ni ng onr e s pons i bl et our i s m. Fol l owi ngt hi s r e s e a r c hwewi l lde ve l opapr ogr a mmet o l i nkupme mbe r swi t hr e l e va ntor ga ni s a t i ons a nda dvi s or s .
•Resources:Developtheresourcessection ofr e s pons i bl e t r a ve l ne ws . c om t oc ont a i n doc ume nt s , r e f e r e nc e sa ndbe s tpr a c t i c e a dvi c e .
•Communitybasedtourism:Continueto
s uppor ts ma l l e rt our i s m or ga ni s a t i onsby s e e ki ngf undi ngt oe xt e nda ndde ve l opour c ommuni t yba s e dt our i s m pr ogr a mme .
yRoe s s i o.Kr c oc o:Mor Phot
Phot o:Keny a.Hol l yFoat
4.
ourt e am Vi s i on
•Officespace:Enhancementofouroffice wor ki nge nvi r onme ntwi t hr e de c or a t i on a ndt r a ve lphot ogr a phyf r om e a c hme mbe r ofs t a f f .
•
•
Pr ovi dea ni ns pi r i nga ndr e wa r di ng e nvi r onme nt-onei nwhi c hours t a f ff e e l pr oudt owor k.
•
Of f e raf l e xi bl ea nds uppor t i vewor ki ng e nvi r onme ntwhi c ha c t i ve l ye nc our a ge s wor k/l i f eba l a nc e .
•Helpstafftoreachtheirownpersonal
a ndc a r e e rgoa l s .
sof ember m 1 2 n. e er nt hav mei i lt Wenow onef ul fand af t s
Pr of e s s i ona lde ve l opme nt : For ma lHR t r a i ni ngpr ovi de df oroneme mbe rofs t a f f whonow de di c a t e st i met oHR. Thi sha sl e d t ot hei ni t i a t i onofmor ef or ma lHRpol i c i e s . Subs e que nt l yweha vei nt r oduc e damor e f or ma la ppr a i s a lpr oc e s swi t has i xmont hl y a nda nnua lpa yr e vi e wa swe l la sa n i nduc t i onpr ogr a mmef orne ws t a r t e r s .
•Personaldevelopment:Supportingstaff i npur s ui ng pe r s ona lgoa l sbypa r t f undi ng s t udyc our s e swhe r ea ppl i c a bl ea nd pr ovi di ngt i meof f .
Ta r ge t s
•
Compa nypol i c i e s : Toha vewr i t t e n pol i c i e si npl a c ef ora l ls t a f fbyye a r e ndi ng2 0 0 9 .
•Personaldevelopment:Tointroduceand
n o t h g i r .B . . e r e h e r e w hyou
de ve l opas t a f ft r a i ni ngs c he me .
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HRf unc t i on: Gr e a t e rr e s our c e s de di c a t e dt oHRi nt hec omi ngye a r .
s wi
Ac hi e ve me nt s
•Flexibleworking:Providingaflexible
wor ki nge nvi r onme ntwi t hs e ve nme mbe r s ofs t a f fwor ki ngt woormor eda ysawe e k f r om home( a ndma nymor ewor ki ngf r om homea tl e a s tac oupl eofda yse a c hmont h) , pl usa na ddi t i ona lt hr e eme mbe r sofs t a f f wor ki ngpa r t t i me .
5.
Phot o: Ra ys t e dc e nt r e . Ame l i aShe phe r d
ourof f i c ee nvi r onme nt Asa100% onl i nebus i ne s sbas e di noneof f i c e ,oure nvi r onme nt ali mpac ti ss mal l butwes t r i vet omakei mpr ove me nt swhe r e ve rpos s i bl e .
Vi s i on
Tor e duc eourda yt oda ye nvi r onme nt a lf oot pr i nt .
Ta r ge t s Ast e na nt si nar e nt e dof f i c es pa c eweha ve l i mi t e dc ont r olove rma nyde c i s i ons , howe ve r wehopet oi mpr ovei nt hef ol l owi ngwa ys :
•Bettercommunicationofcompany
e nvi r onme nt a lpol i c yf ora l ls t a f f , pa r t i c ul a r l y ne ws t a r t e r s .
Phot o:Of f i c e.Li s aJ oanes
Ac hi e ve me nt s
•Electricityusage:8,293.97kWh–a6%
r e duc t i oni ne l e c t r i c i t yus a geye a ronye a rdue t ogr e a t e ra wa r e ne s sofPCa ndl i ght i ngus a ge i nt heof f i c e .
•Transport:96% ofemployeesarriveto
wor kbypubl i ct r a ns por t , bi keoronf oot . Our t r a ns por tf oot pr i nti sa l s ol owe r e dbyt hef a c t t ha ts e ve nme mbe r sofs t a f fwor kf r om home t woormor eda ysawe e k. Ourpol i c yi sf ora l l s t a f ft ot r a ve lt obus i ne s sme e t i ngsbypubl i c t r a ns por twhe ne ve rpos s i bl e . The r eha vebe e n j us t1 2me e t i ngs( t hee qui va l e ntt o1 , 5 8 8 mi l e s )i nt hepa s tye a rwhe r et hi sha snotbe e n a c hi e ve da nds t a f ft r a ve l l e dbyc a r . I n a ddi t i on, t hr e es hor tha ulr e t ur nf l i ght sa nd f ourl ongha ulr e t ur nf l i ght swe r et a ke nf or bus i ne s spur pos e sl a s tye a r-a l lwe r eof f s e t .
•Paperpurchased:12,500sheetsof
r e c yc l e dpr i nt i ngpa pe r .
•Paperrecycled:25bagsofpaperand17 ba gsofc a r dboa r d.
•Plasticrecycled:22bags. •Glassandcansrecycled:9bags. 6.
•Greatertransferofofficeenvironmental
pr i nc i pl e st ot hos er unni nghomeof f i c e sf or wor kpur pos e st oo.
•5% electricityreductionthrougheffortsto
s wi t c hof fa l lmoni t or sdur i ngl unc hbr e a ksa nd ot he rof f i c e wi deme a s ur e s . Wewi l lc ont i nuet o l obbyourl a ndl or dt oc ha nget oagr e e n e l e c t r i c i t ys uppl i e r .
•
Re duc et hea mountofpa pe rwepur c ha s e by5 %.
•Wehaverecentlyteamedupwiththeother
t hr e ec ompa ni e si nourbui l di ngt oc ommi s s i on a ne xt e r na le nvi r onme nt a la udi t . Wel ook f or wa r dt ot her e s ul t i ngr e c omme nda t i onsa nd s ugge s t e di mpr ove me nt swhi c hwi l lbet a ke n onboa r dove rt hec omi ngye a r . Thef i ndi ngs wi l la l s os e taba s el i nef ora na nnua la udi ti n t heye a r st oc ome .
oanes aJ s .Li nes o:Vi Phot
Ac hi e ve me nt s( c ont i nue d. . . )
•Refreshments:Fairtradecoffeeandtea.
Ta pwa t e rf ordr i nki ng.
•Cleaning:Weusebiodegradablechemicals
a ndr e f i l lc ont a i ne r swhe r epos s i bl e . Our of f i c ec l e a ni ngc ompa nyGr e e nMopa l s o a dvoc a t e st hi spol i c y a ndwa sc hos e n f ori t sgr e e n pr i nc i pl e s .
•Furniture& officedecoration:madefrom
s us t a i na bl e( ma na ge d)f or e s t sors our c e d f r om l oc a lc ha r i t y s hopswhe r e pos s i bl e . Ol d f ur ni t ur ea nd e qui pme nti s dona t e dt ol oc a l c ha r i t i e swhe r e pos s i bl e .
•Stamps:Wekeepall s t a mpsa nddona t e t he s et oac ha r i t y.
•Recycling:we
r e c yc l ea sma ny ma t e r i a l sa s pos s i bl ei nc l udi ng pa pe r , c a r dboa r d, pr i nt e r c a r t r i dge s , gl a s s , c a ns , pl a s t i ca ndt e t r a pa ks–i t i sc ol l e c t e dbyl oc a l r e c yc l i ngc ompa ny Ma gpi e .
•Ventilation:Weprefertoopen ourwi ndowst ot hef r e s hs e a br e e z er a t he rt ha nus ea i r c ondi t i oni ng!
•
•Wormery:Allcompostable
ma t t e r( e . g. f r ui tpe e l i ngs , f oode t c . )i sdi s pos e dofvi a t heof f i c ewor me r y.
7.
St a t i one r y: weus e r e c yc l e ds t a t i one r ya ndha ve apol i c yofpr i nt i ngon bot hs i de sofpa pe r .
f e re nj oya bl ea ut he nt i chol i da yst ha ta r el oc a l l ydi s t i nc t i ve Vi s i on Toof a ndt os pr e a dt hewor da boutabe t t e rwa yoft r a ve l l i ng.
Ac hi e ve me nt s
•Sharingtravellers’knowledge:InDecember2008welaunchedan
onl i net r a ve lc ommuni t y–www. i knowa gr e a t pl a c e . c om –t oe na bl e t r a ve l l e r st os ha r el oc a lt r a ve li de a sa nds e c r e t swi t he a c hot he r . The l a unc hwa ss uppor t e dbyMi c ha e lPa l i na ndKa t eHumbl e . ByJ une2 0 0 9 weha dha d1 9 , 0 0 0vi s i t or s , 4 6 , 0 0 0pa gevi e wsa ndat ot a lof1 1 , 0 0 0phot os , . Egypt o: Phot 1 , 2 0 0f or um pos t sa nd5 4 3t r a ve lt i ps . hs t i f f i eGr i ul J
•Mainstream product:InJune2009welaunched
www. r e s pons i bl e hot e l s of t he wor l d. c om –ac ol l e c t i on ofl a r ge rbe a c hhot e l swi t har e s pons i bl ee t hos .
•Travellers’reviews:Wewerethefirsttravelbusiness
t opubl i s hune di t e dr e vi e wsf r om t r a ve l l e r sde t a i l i ngt he r e s pons i bl et our i s me l e me nt soft he i rhol i da ys . Wenow ha vea l mos t4 , 0 0 0r e vi e wsont hes i t ea ndha ver e c e i ve dove r on ns ki l Wi c i 1 , 2 0 0i nt hel a s tye a r . 9 0 % oft hos ea r ee i t he r4or5s t a r( ma x. n i e.Dom et Cr r a t i ngi s5s t a r )a ndof t e nc us t ome r sc l a i mt oha ve : o t o Ph “ di s c ove r e dane w wa yoft r a ve l l i ng. ”
Sus anGet manr evi ewsherCzec hf ar ms t ayexper i enc e,8May2009:
" Myt woy o unga d ul tc h i l d r e na ndIs t i l la r et a l k i nga b o uto urv i s i twi t hNi c k , Da s aa ndl i t t l eJ o e ! Ni c ka ndDa s awe r es owe l c o mi nga ndh e l p e dusma k ea c t i v i t ya r r a ng e me nt sf o rb i k i nga ndh o r s eb a c k r i d i ngd ur i ngo urv i s i t . Weme tNi c k ’ sl o c a lf r i e nd s( wh ot r e a t e dust oaFr e nc hh o r nc o nc e r ti nt h e i r v e r d a nty a r do v e r l o o k i ngas t unni ng l yb e a ut i f ulv a l l e y ) , r a i s e ds o mep i nt st o g e t h e ra tt h ev i l l a g ep ubo v e r t h eh i l la ndh ungo utwi t ht h eg o a ta ndc a twh i l et a l k i nga b o uts e e mi ng l ye nd l e s st o p i c so fi nt e r e s tt ousa l l …Wee nj o y e dl e a r ni nga b o utt h emul t i t ud eo fwa y st h a tt h e yh a v er e no v a t e dt h i ss mug g l e r ' sc o t t a g eo fo l d , ma k i nge c o f r i e nd l yc h a ng e ss ot ol e a v eav e r ys ma l lf o o t p r i nto nt h eh i l lo v e r l o o k i nga c r e so fb r i g h ty e l l o w f l o we r i ngf i e l d s …Iwo ul dr a t et h i sh o l i d a y1 0s t a r s !" Ia mr e b o r n! "Th i swa ss i mp l yt h eb e s th o l i d a yIh a v e e v e rb e e no n!Tr ul y , i th a sc h a ng e dt h ewa yIwi l lt r a v e lf o re v e rmo r e ! ” Se ewww. r e s pons i bl e t r a ve l . c om/ Fa r ms t a yRe vi e wf orf ul lr e vi e w
Ta r ge t s
•Market:Continuetoofferholidaysthat
s e r vet hene e dsofa l lt ype soft r a ve l l e rf r om ni c het oma i ns t r e a ma ndde mons t r a t et ha t t he r ei sar e a lc ons ume rde ma ndf ore nj oya bl e a ndr e s pons i bl ehol i da yopt i ons .
8.
•Communicatingresponsibletourism:
I mpr oveourc ommuni c a t i onss ur r oundi ngt he r e s pons i bl et our i s me l e me nt sofe a c ht r i p. Cur r e nt l yt hi si sout l i ne di nas e c t i ona tt he bot t om ofe a c ht r i ppa ge . Wea i mt or e c or d podc a s t sofl oc a ls t or i e s , f e a t ur ephot ogr a phs a nde xt r a c tt heke yi nf or ma t i ont ha tma ke se a c h hol i da yuni que l ydi f f e r e nta nde xc i t i ng.
t het r ave l&t our i s mi ndus t r y Ourmai nf oc usr e mai nsourme mbe r s ,weac t i ve l ywor kwi t ht hei ndus t r yt oe nc our age andc e l e br at epos i t i vec hange .
Vi s i on
Toe nc our a get het our i s mi ndus t r yt obemor er e s pons i bl e , a c c ount a bl ea ndt r a ns pa r e nt a r oundi t ss oc i a la nde nvi r onme nt a li mpa c t s .
Ac hi e ve me nt s
•
Re s pons i bl eTour i s m Awa r ds : The Re s pons i bl eTour i s m Awa r dswhi c hwes e t upi n2 0 0 4a nds t i l lor ga ni s et oda ywi t hour pa r t ne r sTheDa i l yTe l e gr a ph, Ge ogr a phi c a l Ma ga z i nea ndWor l dTr a ve lMa r ke t , ha s be c omet hemos tpr e s t i gi ousa wa r dss c he me ofi t ski ndi nt hewor l d. Vi r gi nHol i da ys be c a met hehe a dl i nes pons or soft heAwa r ds i n2 0 0 7 . Ove rt hel a s tye a rwer e c e i ve d5 8 0 uni quenomi na t i ons–ourhi ghe s tf i gur eye t . Thec e nt r a lt e ne toft heAwa r dsi st ha ta l l t ype soft our i s m –f r om ni c het oma i ns t r e a m– c a na nds houl dbeope r a t e di nawa yt ha t r e s pe c t sa ndbe ne f i t sde s t i na t i onsa ndl oc a l pe opl e . TheAwa r dsr e c ogni s ei ndi vi dua l s , c ompa ni e sa ndor ga ni s a t i onsi nt het r a ve l i ndus t r yt ha ta r ema ki ngas i gni f i c a nt c ommi t me ntt ot hec ul t ur ea nde c onomi e sof l oc a lc ommuni t i e sa nda r epr ovi di nga pos i t i vec ont r i but i ont obi odi ve r s i t y c ons e r va t i on. Wel ookf or wa r dt oa nnounc i ng t hi sye a r ’ swi nne r sa tWor l dTr a ve lMa r ke t i nNove mbe r .
•
I ndus t r yvoi c e : Thr oughpubl i cr e l a t i ons wea r eoneoft hemos ta c t i vevoi c e si nt he r e s pons i bl et our i s m move me nta ndal a r ge pr opor t i onofourPRe nqui r i e sa r e‘ i s s ue s ’ ba s e dr a t he rt ha nr e l a t e dt oourownhol i da y pr oduc t s .
Ta r ge t s
•ToexpandtheDestinationPartner
Pr ogr a mme .
•Tofurtherincreasethenumberofunique
nomi na t i onswer e c e i vene xtye a rf orThe Re s pons i bl eTour i s m Awa r ds .
•DestinationPartnerProgramme:
Thr oughoutt heye a rweha vebe e n e xpa ndi ngourPa r t ne rPr ogr a mmewor ki ngwi t ht our i s tboa r ds( St . Vi nc e nta nd TheGr e na di ne s , J or da n, Fue r t e ve nt ur aa nd We s t e r nAus t r a l i a )t owor konde di c a t e d onl i net r a ve lgui de sf oc us i ngonr e s pons i bl e hol i da ysa ndl oc a l l ydi s t i nc t i ve‘ t hi ngst odo’ i nde s t i na t i ons . Ke ynot es pe a ke r sf r om t he hot e l , t ourope r a t ora ndt our i s tboa r d i ndus t r ys ha r e dt he i re xpe r t i s eonr e s pons i bl e t our i s ma tawe l l a t t e nde de ve nti nJ une2 0 0 9 .
9.
key. Tur : s o t o Ph s i anc Fr n i t s u J
l ow c ar bont r ave l
Aswe l lase nc our agi ngourme mbe r st ol ookatme as ur e st or e duc ec ar bone mi s s i onsi n t he i rde s t i nat i on( s )weal s oac t i ve l ye nc our agel owe rc ar bonf or msoft r ans por t .We advoc at et hatc us t ome r sr e duc et heamountt he yf l y–andwhe nt he ydof l yt he yt hi nk aboutmaki ngt he i rhol i dayc ountbyc hoos i ngahol i dayt hati nc r e as e st he be ne f i t soft our i s mt ol oc alpe opl eandt hede s t i nat i on.
Vi s i on
Af ut ur ei nwhi c hwea l lf l yl e s sa nd c ons i de ra l t e r na t i veme t hodsoft r a ns por t a swe l la sdome s t i ct our i s m opt i ons .
d r aShephe i l e m A . a o:Go Phot
Ac hi e ve me nt s
•
Thi sye a r8 . 6 % ofoure nqui r i e swe r e r e ga r di nghol i da ysi nt heUK–mor et ha nf or a nyot he rde s t i na t i oni nt hewor l d. 5 7 % of ours i t evi s i t sa r ef r om UKba s e dc us t ome r s , me a ni ngt ha tas i gni f i c a ntpr opor t i onofour UKc us t ome r sa r ee nqui r i nga boutour f a nt a s t i cr a ngeofhol i da ysr e a c ha bl ewi t hout t hene e dt of l y.
•We’vecreateda“lowercarbontravel”
s e c t i on( www. r e s pons i bl e t r a ve l . c om/ Lowe r Ca r bon)de di c a t e dt ohol i da yswhos e or ga ni s e r sha vegonet ha te xt r ami l ei n he l pi ngc us t ome r sc hoos emor e e nvi r onme nt a l l yf r i e ndl yme t hods oft r a ns por t .
•Wearehugefansoftraintravel.Weoffer
t hef a c i l i t yt obookt r a i nt r a ve lonours i t evi a ourpa r t ne r sRa i lEur opea ndTr a i nLi ne . We e nc our a get r a ve l l e r st ot a ket het r a i nwhe n pos s i bl ea ndof f e rawi der a ngeofhol i da y opt i onsont hes i t et ha ta r eba s e di nEur ope a ndr e a c ha bl ebyt r a i nf ort hos eba s e di n t heUK.
•Forusitissimple–carbonreductionis
ke y. Wewe r ehowe ve r , oneoft hef i r s tt r a ve l c ompa ni e st oof f e rourc us t ome r sac a r bon of f s e t t i ngf unc t i ona l i t y( vi aCl i ma t eCa r e ) ba c ki n2 0 0 2 .
Ta r ge t s
•Webelievecarbonreductioniscrucialandweare
r e vi e wi ngourpol i c yonc a r bonof f s e t sa ndwhe t he rt he yhe l p orhi nde rt hi s .
•Wehopetohelptravellerswiththe‘flyornottofly’
Phot o:Mal awi Chr i s t opher . Not t
10.
de ba t ei nt heye a ra he a dbypr ovi di ngac l e a rs e tofgui di ng pr i nc i pl e s . The s ewi l lr e f l e c tourf unda me nt a lbe l i e ft ha twe s houl da l lbef l yi ngl e s sa ndwhe nwedof l y, wemus t‘ ma ke ourhol i da ysc ount ’byc hoos i ngr e s pons i bl eopt i onswhe r e e ve rpos s i bl e .
c har i t i e s&NGOs
Thegl obalr e c e s s i onove rt hel as t12mont hshasme antt hatwehavehadt os us pe ndour pr ac t i c eofdonat i ng£1f r om e ve r yhol i days al et oc har i t y.Wear ec ommi t t e dt o r e vi e wi ngt hi satt hee ndof2009.I nt heme ant i me ,we ’ vei nt r oduc e dapar t ne r s hi pwi t h t hec har i t yTr ave l Pl e dge .
Vi s i on
Tos uppor tc ha r i t i e sa ndNGOswhos ha r eourvi s i on, vi adona t i onsa nd c a mpa i gni nga c t i vi t y.
Ac hi e ve me nt s
•TravelPledgepartnership:Wehave
t e a me dupwi t hTr a ve l Pl e dget oof f e r c us t ome r st hef a c i l i t yt odona t et ot r us t e d s oc i a la nde nvi r onme nt a lpr oj e c t si nt he i r c hos e nhol i da yde s t i na t i on. Tr a ve l Pl e dge s c r e e nsawi der a ngeofpr oj e c t sbot hove r s e a s a ndi nt heUK, pr omot i nga ndf a c i l i t a t i ng onl i nedona t i onsi npa r t ne r s hi pwi t ht he t r a ve li ndus t r y.Ani ni t i a lc ont r i but i onof £ 2 5 0f r om uswi l lbeus e dt of undt hes e tup oft hef i r s tf e w pr oj e c t sweha ves e l e c t e d: Tour i s mi nEt hi opi af orSus t a i na bl eFut ur e Al t e r na t i ve s( TESFA) , Bor nFr e e , He br i de a n Wha l e&Dol phi nTr us ta ndHe l pt oEduc a t e .
Ta r ge t s
•Donations:Toreview our£1perbooking
c ha r i t ydona t i onpr ogr a mmea ndc ons i de r how wec a nbe s tc ommi tt opr ovi di ngr e gul a r dona t i onst owor t hwhi l ec ha r i t a bl ec a us e s .
•TravelPledge:Tosupportthe
Tr a ve l Pl e dgepr oj e c t sweha vebe e n c onne c t e dwi t ha nde nc our a gec us t ome r st o s uppor tt hec ha r i t yt oo.
yFoat l Hol . r u m o:Le Phot
•Communitybasedtourism:Our
c ommuni t yba s e dt our i s m pr ogr a mme–s e t upi npa r t ne r s hi pwi t hNGO, Cons e r va t i on I nt e r na t i ona l-i nwhi c hwema r ke t c ommuni t yr uni ni t i a t i ve sf r e eofc ha r geon t hes i t e , c a mer unne r upi nTr a ve l&Le i s ur e ’ s Gl oba lVi s i onAwa r dsi nt heI nnova t i on c a t e gor y, Nove mbe r2 0 0 8 .( Formor e ont hi ss e e‘ ourme mbe r s ’s e c t i onoft hi sr e por t . )
•Animalwelfare:Wehaveworkedwith
a ni ma lwe l f a r ec ha r i t yBor nFr e et opr ovi de t r a ve l l e r swi t honl i nei nf or ma t i on, f a c t s he e t s a ndt i ps : www. r e s pons i bl e t r a ve l . c om/ a ni ma l we l f a r e .
•Donationsinkind:Holidayauctionprizes
pr ovi de dt opa r t ne rc ha r i t i e sove rpa s tye a r i nc l udeI nde xonCe ns or s hi pa ndTVE.
•
Ca mpa i gns : I ne a r l y2 0 0 9wes uppor t e dMi nor i t y Ri ght sGr oup’ sTr oubl ei nPa r a di s ec a mpa i gnwhi c h a i me dt ohe l pa ni ndi ge nousc ommuni t yi nKe nya ' sRi f tVa l l e y-t heEndor oi s-ga i nba c kt he i r a nc e s t r a ll a ndr i ght st oaga mer e s e r ve . Wea l s ol e ndours uppor tt os e ve r a lot he rc ha r i t y c a mpa i gns . Se ewww. r e s pons i bl e t r a ve l . c om/ s uppor t
11.
c ampai gns Ourappr oac ht oc ampai gni ngi sc e l e br at or y–weai mt oof f e rs uppor tt ot hos ewhoar e s e r i ousaboutc hangeandwi l ll obbywhe nwebe l i e ver e s pons i bl et our i s mi s s ue sar e be i ngwr ongl yove r l ooke d.
Vi s i on
Tohe l pr e i nve ntt het our i s mi ndus t r ybys pe a ki ngoutonr e s pons i bl et our i s mi s s ue s a ndc a mpa i gni ngf orc ha ngewhe r ene c e s s a r y.
Ac hi e ve me nt s
•Futureoftourism:InNovember2008
wel a unc he dane w mi c r os i t ewww. f ut ur e of t our i s m. c om -whi c hl a i d outavi s i onf ort hef ut ur eoft het our i s m i ndus t r ya ndi nvi t e dpe opl et oc ont r i but et o t hede ba t e . Thewe bs i t ec oi nc i de dwi t ht he publ i c a t i onofas pe c i a lde di c a t e d ‘ f ut ur eoft r a ve l ’De c e mbe ri s s ueof Ge ogr a phi c a l , t heof f i c i a lma ga z i neoft he Roya lGe ogr a phi c a lSoc i e t ya ndme di a pa r t ne rf ort hepr oj e c t .
•Cruiseindustry:Wehavebeenlobbying
ThePa s s e nge rShi ppi ngAs s oc i a t i on( PSA)t het r a debodyf orc r ui s ea ndf e r r yope r a t or s i nt heUK-t ol e a da nde nc our a gei t sc r ui s e i ndus t r yme mbe r st ode ve l opa ndi mpl e me nt r e s pons i bl et our i s m pol i c i e s . Pr ogr e s sha s be e ns l ow movi nghowe ve rt he i rbi gge s t me mbe rCa r ni va l , ha sbe e nt a ki ngpos i t i ve s t e psf or wa r dwhi c hwehopet hePSAwi l l us et opos i t i ve l yi nf l ue nc et her e s tof t hei ndus t r y.
Ta r ge t s
•Tourism accreditationand
c e r t i f i c a t i on: Wea r ec ur r e nt l yl a unc hi nga ne wc a mpa i gnwhi c ha s ksRa i nf or e s t Al l i a nc ea ndot he r sbe hi ndt heGl oba l Sus t a i na bl eTour i s m Cr i t e r i at oope nl y de ba t et hee f f e c t i ve ne s soft he‘ ones i z ef i t s a l l ’a ppr oa c hofgl oba la c c r e di t a t i on s c he me s . Wel ookf or wa r dt ot a ki ngt hi s f or wa r di nt heye a ra he a d.
•
Avi a t i on: Wor ki ngwi t hTheI nt e r na t i ona l Ce nt r ef orRe s pons i bl eTour i s m wea r e e xpl or i nga ndde ba t i ngt hedi f f e r e ntwa ys a ndme a nsofhe l pi ngt or e duc ec a r bon e mi s s i onsf r om f l yi ng. Wea r ea l s o r e t hi nki ngourvi e w onc a r bonof f s e t s .
12.
ourl oc alc ommuni t y
Wel ovebe i ngbas e dbyt hes e ai nBr i ght on,Sus s e x-i t ’ snotj us tt hef ant as t i cc af e sand s e aai r-wear eve r yl uc kyt obepar tofavi br ant ,pr ogr e s s i vec ommuni t yandwet r y ands uppor tandgi vebac ki nasmanywaysaspos s i bl e .
Vi s i on Tol e nds uppor tt ol oc a li ni t i a t i ve si nSus s e xa ndt oha veapos i t i vei mpa c ta sar e s ul t . Ac hi e ve me nt s
•
Compa nyvol unt e e r i ng: Eve r ys i xmont hs t het e a ms pe ndsada youtoft heof f i c e vol unt e e r i ngwi t hal oc a lc ha r i t yor c ommuni t yor ga ni s a t i on. Weha vewor ke d wi t hChe s t nutTr e eHous ei nAngme r i nga nd Le we sLoc a lNa t ur eRe s e r vei nt hel a s t 1 2mont hs .
•Workplacements:Weofferwork
e xpe r i e nc ea ndi nt e r ns hi psf orl oc a ls t ude nt s . I nt hel a s tye a rweha vet a ke none i ght i nt e r nsf r om t heSus s e xa r e a .
•Supplierpolicies:Wetrytouselocal
goodsa nds e r vi c e swhe r e ve rpos s i bl e .
•Fundraising:Fourofourstaffthisyear c ompl e t e dt heBr i ght onHa l fMa r a t hon, r a i s i ngf undsf orVi l l a ge t oVi l l a ge .
e, s eeHou Tr t u n t s o:Che Phot ng i r Angme
•Staffvolunteeringdays:Weofferstaff
t heoppor t uni t yt ot a keapa i dha l fda ype r mont hf orvol unt e e r i ngpr oj e c t sout s i deof t hec ompa ny. 2 0 % ofofourt e a m ha vet a ke n upt hi sof f e ri nt hepa s tye a r .
Ta r ge t s
•Increaseuptakeofvolunteeringhours f ur t he rt oat a r ge tof2 5 % ofs t a f f .
•Continuetolookforwaysinwhichwe c a npos i t i ve l yc ont r i but et oourSus s e x c ommuni t y.
Phot o:LewesLoc alNat ur eRes er ve
13.
on. ght i ,Br s hhut o:Beac Phot d aShepher i Amel
“ Iwa svol unt e e r i nge a c hFr i da ya f t e r noonf r om a bout 4 7 pm wi t hal oc a lor ga ni s a t i onc a l l e dBr i ght on Voi c e si nExi l e . BVI Ei sac ommuni t ygr oup pr ovi di ngpr a c t i c a ls uppor t , l e ga lgui da nc ea nd f r i e nds hi pt ot hos es e e ki nga s yl um a ndr e f uge e s wi t hi nBr i ght ona ndHove . Iwa si nvol ve di nr unni ng ‘ TheFr i da yGr oup’ , adr opi nc e nt r ef orme mbe r st o s oc i a l i s e , a c c e s si nf or ma t i ona ndt opa r t i c i pa t ei na va r i e t yofs e s s i onse nc ompa s s i nge ve r yt hi ngf r om yogaa ndma s s a gewor ks hopst ot a l ksf r om abr oa d r a ngeofor ga ni s a t i ons . Pa r tofmyr ol ea sa vol unt e e rwa st oma kemys e l fa c c e s s i bl et o me mbe r swhomi ghtj us twa ntt oc omea l ongt o c ha t , s oc i a l i s eal i t t l ea ndha ves omec ompa ny.
Dur i ngmyi nvol ve me ntwi t hBVI EIa l s obe c a mef r i e ndswi t haf e w oft he me mbe r swhi c hl e dt omywor konape r s ona lphot ogr a phi cpr oj e c t doc ume nt i ngpe opl e ’ sl i ve sa ndga t he r i ngt he i rs t or i e s . Ia ms t i l lma ki ng phot ogr a phi cwor ka bouta s yl um s e e ke r sa ndr e f uge e sa nde ve nt ua l l yhope t oha vet he s ephot oe s s a yspubl i s he dt or a i s epubl i ca wa r e ne s soft her e a l i t y ofbe i nga na s yl um s e e ke rorr e f uge ei nt heUKt oda y. ” Ame l i aShe phe r d
“ Ivol unt e e rf ort heCi nna monTr us t( ht t p: / / www. c i nna mon. or g. uk/ ) , ana t i ona lc ha r i t yf or t hee l de r l ys e tupwi t havi e wt ha tpe t sc a npr ovi debe ne f i tt ot hewe l l be i ngofe l de r l yowne r s . I ’ vebe e npa i r e dupwi t he l de r l ype opl ei nt hel oc a la r e aa ndI ’ vebe e nwa l ki ngt he i rdogsonc ea we e kormor e . Thee l de r l yr e s i de nt sa r eof t e ni mmobi l es owi t houtt hehe l poft heTr us tt he y woul dnotbea bl et oke e pt hedogs . Re s i de nt sof t e nl i vea l onea ndt he i rpe t s me a nt hewor l dt ot he m –i t ’ sgr e a tt oknow t ha tourhe l pi ske e pi ngt he m t oge t he r . I ’ m ahugea ni ma ll ove r , s obe i nga bl et owa l kdogsonc eawe e k me a nst ha tIgott oe xpl or ene wa r e a s , ge ts omee xe r c i s ea ndf r e s ha i r , a nd s pe nds omet i mewi t hourf ur r yf r i e nds !Il ovei t . ” J e r r i neBa r ne t t
14.
r e s pons i bl e t r a ve l . c om
abe t t e rwa yt os e et hewor l d
Forpr i nt e dc opi e soft hi sr e por tc ont a c tc a mpa i gn@r e s pons i bl e t r a ve l . c om ordownl oa da sapdff r om www. r e s pons i bl e t r a ve l . c om/ r e s pons i bl e t our i s m
ŠCopyr i ght : r e s pons i bl e t r a ve l . c om Lt d De s i gn: Li s aJ oa ne s r e s pons i bl e t r a ve l . c om Lt di sac ompa nyr e gi s t e r e di nEngl a nda ndWa l e s ,c ompa nynumbe r0 3 9 0 2 3 1 3 . Ourr e gi s t e r e d a ddr e s si sPa vi l i onHous e , 6Ol dSt e i ne , Br i ght on, Ea s tSus s e x , UK. BN11 EJ . Wea r eVATr e gi s t e r e dnumbe r7 6 8 7 1 1 9 8 5 .