ABOUT THE COMPANY A LETTER FROM JAMES QUINCEY In 1923, Robert W. Woodruff became
products continued to perform extremely
president of The Coca-Cola Company.
well. We made significant progress toward
Woodruff was just 33 at the time, and
our World Without Waste goals, with 16
Coca-Cola was still a small company
markets offering beverages packaged in
with an uncertain future.
100% recycled PET bottles, with more to
Woodruff went on to help lead the company for decades — decades filled with tremendous progress and transformation. He also navigated the company through many difficult chapters, while staying true to the
come. And we’re on track to meet our goal of empowering 5 million women by the end of 2020 as well as continuing to replenish annually more than 100% of the water used to manufacture our beverages.
purpose of The Coca-Cola Company: to refresh the world and make a difference. Today, we face our own challenges. In 2020, there has been an unprecedented global pandemic caused by the novel coronavirus COVID-19. Although the circumstances
JAMES QUINCEY
may be different, our company’s purpose
Chairman and Chief Executive Officer
remains the same. It’s why we exist, and it’s
April 22, 2020
needed now, more than ever. Coca-Cola has a history of leadership, of resilience, and of doing the right thing. No matter whether times are good or when challenges exist. Just as our purpose guides us in difficult times, it guides our vision for growth in better times. In 2019, we laid out our vision to craft the brands and choice of drinks that people love, to ref resh them in body and spirit. And we said we’ll do this in ways that create a more sustainable business and better shared future that makes a difference in people’s lives, communities and our planet. We delivered strong revenue and prof it growth in 2019. Globally, our zero sugar
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