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LETTER FROM JAMES QUINCEY
ABOUT THE COMPANY
A LETTER FROM JAMES QUINCEY
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In 1923, Robert W. Woodruff became president of The Coca-Cola Company. Woodruff was just 33 at the time, and Coca-Cola was still a small company with an uncertain future.
Woodruff went on to help lead the company for decades — decades filled with tremendous progress and transformation. He also navigated the company through many difficult chapters, while staying true to the purpose of The Coca-Cola Company: to refresh the world and make a difference.
Today, we face our own challenges. In 2020, there has been an unprecedented global pandemic caused by the novel coronavirus COVID-19. Although the circumstances may be different, our company’s purpose remains the same. It’s why we exist, and it’s needed now, more than ever. Coca-Cola has a history of leadership, of resilience, and of doing the right thing. No matter whether times are good or when challenges exist.
Just as our purpose guides us in difficult times, it guides our vision for growth in better times. In 2019, we laid out our vision to craft the brands and choice of drinks that people love, to refresh them in body and spirit. And we said we’ll do this in ways that create a more sustainable business and better shared future that makes a difference in people’s lives, communities and our planet. We delivered strong revenue and profit growth in 2019. Globally, our zero sugar products continued to perform extremely well. We made significant progress toward our World Without Waste goals, with 16 markets offering beverages packaged in 100% recycled PET bottles, with more to come. And we’re on track to meet our goal of empowering 5 million women by the end of 2020 as well as continuing to replenish annually more than 100% of the water used to manufacture our beverages.
JAMES QUINCEY Chairman and Chief Executive Officer April 22, 2020
“THE COCA-COLA COMPANY IS HERE TO REFRESH THE WORLD AND MAKE A DIFFERENCE. WE CRAFT THE BRANDS AND CHOICE OF DRINKS THAT PEOPLE LOVE. WE DO THIS IN WAYS THAT CREATE A MORE SUSTAINABLE BUSINESS. IT’S ABOUT WORKING TOGETHER TO CREATE A BETTER SHARED FUTURE FOR OUR PEOPLE, OUR COMMUNITIES AND OUR PLANET.”