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LOVED BRANDS
Our foundation for enduring success is that we are a total beverage company. We’re present in almost every beverage category, and we have more than 500 brands. Over 700,000 people in our global system help deliver those brands to customers and consumers every day.
In 2019, we continued to execute our growth strategy, which led to strong revenue and profit growth for the year, along with gaining value share in 85% of our key markets.
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Trademark Coca-Cola grew retail value 6% for the second consecutive year, supported by contributions from innovations such as Coca-Cola with Coffee, which was launched in 35 additional markets in 2019.
We introduced Coca-Cola Energy in more than 45 markets, and Coca-Cola Zero Sugar continued to see double-digit volume growth globally.
We completed the acquisition of Costa Coffee and acquired full ownership of C.H.I. Limited, an innovative, fast-growing leader in expanding beverage categories, including juices, value-added dairy and iced tea in West Africa.
In January 2020, we acquired full ownership of fairlife. Value-added dairy products have been one of the fastest growing categories in the United States, with fairlife being a large contributor to sales growth.
OUR RESPONSE TO THE CORONAVIRUS PANDEMIC
The Coca-Cola Company has — and always will — put the health, safety and security of people first. Our approach is grounded in our company’s purpose, which ensures that we continuously strive to make a difference for people in our communities and in our workplaces.
The coronavirus pandemic has posed enormous challenges around the world. Our company’s deepest sympathies go out to all who have been impacted. Even in challenging times, our company’s 134-year history shows us one thing: We have faced crises before, and we always emerge stronger, more resilient and more united than ever.
“THE COCA-COLA COMPANY IS BUILT FOR LONGTERM SUCCESS. THE COMPANY HAS ENDURED CHALLENGING HISTORICAL MOMENTS BEFORE BY REMAINING GROUNDED IN ITS VALUES. TODAY, OUR WORLD IS IN ONE OF THOSE MOMENTS. OUR BOARD OF DIRECTORS IS PROUD OF THE WAY THE MANAGEMENT TEAM IS MAKING DECISIONS AND LEADING THROUGH THESE TIMES. WE ARE ALSO PROUD OF THE PROGRESS THE COMPANY HAS MADE IN THE PAST DECADE, WHICH HAS PUT US ON A PATH TO MEET THE NEEDS OF TODAY. THE COMPANY IS GUIDED BY PURPOSE: TO REFRESH THE WORLD AND MAKE A DIFFERENCE. DURING CHALLENGING TIMES, WE LEARN, ACT AND REFLECT TO KEEP PREPARING FOR THE FUTURE. WHEN WE FACE SHORT-TERM CHALLENGES, WE PERSEVERE — IT’S IN OUR HERITAGE.”
