LOVED BRANDS Our foundation for enduring success is that we are a total beverage company. We’re present in almost every beverage category, and we have more than 500 brands. Over 700,000 people in our global system help deliver those brands to customers and consumers every day. In 2019, we continued to execute our growth strategy, which led to strong revenue and profit growth for the year, along with gaining value share in 85% of our key markets. Trademark Coca-Cola grew retail value 6% for the second consecutive year, supported by contributions from innovations such as Coca-Cola with Coffee, which was launched in 35 additional markets in 2019. We introduced Coca-Cola Energy in more than 45 markets, and Coca-Cola Zero Sugar continued to see double-digit volume growth globally. We completed the acquisition of Costa Coffee and acquired full ownership of C.H.I. Limited, an innovative, fast-growing leader in expanding beverage categories, including juices, value-added dairy and iced tea in West Africa. In January 2020, we acquired full ownership of fairlife. Value-added dairy products have been one of the fastest growing categories in the United States, with fairlife being a large contributor to sales growth.
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In 2019, we laid out our vision to craft the brands and choice of drinks that people love, to refresh them in body and spirit.
— JAMES QUINCEY
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