OPPORTUNITIES & THREATS FROM MARKET----------------------------------------------------------P

M A R K E T A N A L Y S I S O P P O R T U N I T I E S & T H R E A T S :

• The swimwear market is increasing exponentially

• Sustainabile efforts are now becoming a necessity for businesses to implement- Sustainable Swimwear

• As transparency is desired from more brands, H&M could communicate in more depth the behind-the-scenes actions of their sustainable efforts

• The brand could work with Econyl and Repreve materials for Conscious swimwear

• Communicate Conscious line and Conscious Swimwear on social media (e.g Instagram/Facebook ad’s), as “consumers are ‘mobile obsessed’”

• Aim towards being B-certified and eventually accomplish that (Certified B Corporation, n.d.)

• Eventually implement new sustainable fibres (e.g pineapple leather) into H&M Conscious line

• Implementing interviewee’s insight on desiring trendy, comfortable, adjustable, and soft feel swimwear to Conscious line

• Also, making the Conscious swimwear visible and placed in hot-spots for consumers to better find and reach

• Indie swimwear brands could gain traction and market share

• Disbelievers or haters of H&M can call out the brand for ‘green-washing’, loosing brand and “Conscious” attractiveness

• If H&M Conscious continues with basic, non-colorful, non-trendy garments- consumers will not be attracted to the line or its swimwear