INDIRECT COMPETITOR POSITIONING ----------------------------------------------------------------P

Swimwear references: 0-10. Based on how many garments of swimwear they have currently. 10 being the best.

Sustainable Efforts: 0-10. What is the brands stance on sustainability? Do they have a sustainable line? Do they have sustainable goals/values/ a vision? 10 being the best.

Trendy: 0-10. Based on how much they follow the latest season’s trends. 10 being the best.

Affordable: 0-10. Based on their average price, the higher the point means the lower their price average is. 72