I N D I R E C T C O M P E T I T O R S P O S I T I O N I N G:
Swimwear references: 0-10. Based on how many garments of swimwear they have currently. 10 being the best. Sustainable Efforts: 0-10. What is the brands stance on sustainability? Do they have a sustainable line? Do they have sustainable goals/values/ a vision? 10 being the best. Trendy: 0-10. Based on how much they follow the latest season’s trends. 10 being the best.
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Affordable: 0-10. Based on their average price, the higher the point means the lower their price average is.
