Social Media Marketing Campagin Alliya Brisco & Alexa Tridente-Bruns
THE CHALLENGE From IGOTOPLESS.org: We believe a simple focus and adjustment to one behavior is a catalyst for continued positive change. Our mission is to bring awareness to single use plastic coffee lids and the threat our to-go culture has on our health, our ocean, and our future. We would like consumers to rethink their use of plastic lids, to maybe consider alternatives and to say no to the addition of toxic and polluting elements on our walk-to-work or mid-morning or after-lunch-pick-me-up cup of Joe.
THE APPROACH We want to get this movement out there by creating more brand awareness. Our campaign will be introduced through alternative media such as stickers, QR codes, and outdoor advertising and social media. Inspired by art pop, these stickers which will be see everywhere, catching the public’s attention. By creating a QR code, users will be taken directly to the movement’s website to learn more about plastic harm. Having a snapchat filter pop up at coffee shops, will remind users of our important cause while being trendy and in the moment. Outdoor ads address the public outside of the coffee shops and social media will promote the use of reusable mugs and slowing down to enjoy your cup of coffee.
Stickers STICKERS
Sit and chat.
Say: “For here”
Enjoy.
Enjoy.
Sip slowly.
Sit and chat.
Say: “For here”
Enjoy.
Sip slowly.
SNAPCHAT: Filter G O TO P LES
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G O TO P LES
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G O TO P LES
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OUTDOOR ADS Outdoor Advertising BOWERY COFFEE
#IGOTOPLESS Plastic lid are harmful
Try a reusable cup instead “Sit and enjoy us”
Cafe Vero Did ya know?
Your plastic lid contains styrene which is known to leach neurotoxins when heated. These single use coffee lids harm our ocean and future.
sit down sip slowly chat w/a neighbor enjoy your beverage
QR CODE By creating a QR Code, that directly sends users to the igotopless website, will spread more awareness and knowledge to the plastic lid movement.
SOCIAL MEDIA i_gotopless
Sit and chat.
Say: “For here”
kristinab, emmadoolittle, and 36 others Enjoy.
Sip slowly.
Sit down and sip your beverage slowly....everyone is doing it!