SQUIRT
Thirst Quencher
Project by: Alliya Brisco and Alexa Tridente-Bruns
Squirt Soda has been refreshing thirsty Americans since 1938. Squirt was created by Herb Bishop in 1938, after experimenting in college, Citrus Club. The result required less fruit juice and less sugar, which Bishop declared had the "freshest, most exciting taste in the marketplace". In 1941, a mascot named "Lil' Squirt" was created in an effort to broaden public awareness. Squirt became a popular soft drink in many parts of the country, especially the West and Southwest.[citation needed] In the 1950s, it became accepted as a mixer used in cocktails.[citation needed]
Squirt
Thirst Quencher
The Squirt brand has changed ownership several times and is currently the property of Dr Pepper Snapple Group.
1938
The start of it all. Herb Bishop creates Squirt in Phoenix, Arizona to provide a soft drink that’s unique and refreshing.
1941
“Little Squirt” is born! (Created by Mr.Bishop and his business partner).
“Hmm this drink could use something...” Squirt becomes a popular ingredient in refreshing cocktails such as Palomas.
1950
Squirt breaks in the new year by introducing its colorful, new design.
Citrus and Berry, a refreshingly delicious duo. The squirt family expands to include Ruby Red and Diet Ruby Red Squirt.
1983
1977
Hello Michigan! The Wolverine State becomes a loyal heartland for Squirt after it is purchased by Michigan-based Brook Products.
1986
2010
Meet the new Squirt and get refreshed. After A&W beverages purchased Squirt, it is rebranded as superiorly thirst-quenching.
Other products:
diet squirt Nutritional Facts Calories 0 Total Fat 0g Sodium 55mg Total Carbohydrates 0g Protein 0g
%DV 0% 2% 0%
ruby red squirt Nutritional Facts Calories 170 Total Fat 0g Sodium 55mg Total Carbohydrates 45g Sugar 44g Protein 0g Caffeine 39mg
diet ruby red squirt
The Original
Nutritional Facts Calories 0 Total Fat 0g Sodium 60mg Total Carbohydrates 0g Protein 0g Caffeine 39mg
%DV 0% 3% 0%
%DV 0% 2% 15%
2017 for SQUIRT SODA: a new campaign The Big Idea is to encourage consumers of all ages to drink SQUIRT SODA with tequila. •Partner up with Jose Cuervo •Update website to host drinking games and social activites • Launch an Instagram page, for consumers to keep up with our partnerships and promotions • Create a Pintrest to showcase Squirt’s ideas on how to throw a great party, diy decor and squirt inspired cocktails • Collaborate with Tipsy Bartender to expand consumer’s knowledge and skill with using Squirt in their party drinks • Hashtags #thirstquencher #thirstythursdays
Squirt
Our campaign has a MADMEN vibe because the Paloma was a popular cocktail during that time. We are inspired by the show, time period, and decided to take a modern twist on throwing parties, collaborating with tequila, and portraying on social media that SQUIRT SODA is a must have staple in throwing a party or enjoying a cocktail.
Squirt
Website: Drinking Game
DRINKING GAME
FOLLOW THE PATTERN OF LIGHTS AND SOUNDS!
Pull up the Squirt Website on laptop and go!
Partner with
•Jose Cervo will be #1 partner •Create package deals •Promotions
Package deals
insta
INSTAGRAM squirtsoda
squirtsoda 4,480
Squirt Soda
www.squirtsoda.com
Partnership
16,163 Likes
squirtsoda Happy Fri-yay! Staples for tonight!
Throwbacks
#thirstquencher
4M
574
How to Throw the Perfect Party
The Squirt Soda Pintrest pins: •cocktail reciepes •“How to Throw the Perfect Party” •DIYs •Party Ideas •How to be a good host •food spreads
PINTREST
The Proper Way To Make An Old Fashioned Cocktail
The Paloma - A refreshing Mexican cocktail with tequila, lime, and Squirt Soda!
Ingredients: -1 2-inch Orange peel -1 tsp Simple syrup -1 Maraschino cherries
Ingredients: ¼ cup tequila ¼ cup club soda ¼ cup fresh grapefruit juice 1 tbsp fresh lime juice 1 tsp sugar Small plate with sugar Grapefruit wedge
The Perfect Manhattan – A Classic Cocktail: 5 mins to make, serves 2
Collaboration
with TIPSY BARTENDER on youtube
Alabama Slammer feat. Squirt Soda - Tipsy Bartender
Squirt Soda partners up with Tispy Bartender to show viewers how to make an Alabama Slammer.
#thirstythursday
Tipsy Bartender is “Here to have fun and make yummy cocktails!”