RESEARCH & CONCEPT CRIA VSD
Travellu pressurecooker concept Naam: Alexa van de Wall Studentnummer: 512993 Klas: VSD Datum: 17.03.2014
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INLEIDING This document contains information about an assignment to de-
what kind of business Travellu is. This document also contains
sign a website for Travellu (a business that makes travel guides
who the opposition is. There is a detailed research of the user
for backpackers). This document explains what the client wants
group. We round of the document with a conclusion of the as-
and what their goal is. Via mindmaps and images you can see
signment and a look & feel of the concept.
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Travellu website Travellu is a travel guide that informs backpackers about the countries they wish to visit. Think of articles about the country’s art, restaurants, and places to explore. They also have a wide assortment of travel guides to choose from. But Travellu wants
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to update their style by launching a travel guide website.
Goal This website will be designed to make planning vacations easier
to your specific destination or wishes. If you decided that the
then ever. It all starts at the homepage where you fill in the
destination is not what you wanted. No worries at the bottom of
country you want to visit. The articles shown are related to the
the page is a search engine, there you can change your destina-
country you choose for as your destination. You have an exten-
tion. There is also detailed information about the
sive form that helps you further plan out your trip. The more details you type into the form the more the articles will change
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Client Travellu is a travel guide that helps backpackers plan their
country’s history, environment & wildlife. Useful langue tips and
travels. They also inform travellers of what they feel are the
etiquette. They also have a wide assortment of travel guides to
basics things you need to know about of the country they are
choose from.
visiting. Think of articles about getting there, getting around,
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accommodations etc.. They also inform the travellers about the
Brand equity Photograpy
MINDMAP
WEBSITES Fodor’sTravel: Fodor’s helps you unleash the possibilities of travel by providing the insights and tools you need to experience the trips you want. While you’re always at the helm, Fodor’s offers the assurance of our expertise, the guarantee of selectivity, and the choice details that truly define a destination. It’s like having a friend wherever you travel.-
Airbnb is a trusted community marketplace for people to list, discover, and book unique accommodations around the world — online or from a mobile phone. Whether an apartment for a night, a castle for a week, or a villa for a month, Airbnb connects peop le to unique travel experiences, at any price point, in more than 33,000 cities and 192 countries. And with world-class customer service and a growing community of users, Airbnb is the easiest way for people to monetize their extra space and showcase it to an audience of millions.
Parla Food is a blog where food journalist and culinary historian Katie Parla writes for others about mostly food issues facing diners in Rome and in Italy. She also writes about Istanbul, London, and anywhere else she happens to be eating. The mission of this blog is to highlight great food and beverage, praise the people dedicated to feeding us well, and to get readers talking about what they are eating and drinking.
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Competition Trevellu’s competitors are mainly travel sites for backpackers
tions visited. These tips are usually about places to stay, food
and travellers who like to figure things out for themselves.
hot spots and landmarks.
These sites are informative and have lots of tips on the destina-
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Tripadvisor TripAdvisor® is the world’s largest travel site*, enabling travelers to plan and have the perfect trip. TripAdvisor offers trusted advice from real travelers and a wide variety of travel choices and planning features with seamless links to booking tools. TripAdvisor branded sites make up the largest travel community in the world, with more than 260 million unique monthly visitors**, and over 125 million reviews and opinions covering more than 3.1 million accommodations, restaurants and attractions. The sites operate in 34 countries worldwide, including China under daodao.com. TripAdvisor also includes TripAdvisor for Business, a dedicated division that provides the tourism industry access to millions of monthly TripAdvisor visitors.
Lonelyplanet At Lonely Planet we tell it like it is, without fear or favour. There’s a whole world of amazing sights, hotels, travel companies and gear manufacturers out there - and we want to tell you which ones we think are best. But we never compromise our opinions for commercial gain. If you read something written by a Lonely Planet author, you can guarantee they’ve been there, had a look for themselves and are telling you what they really think. It’s trusted advice from a trusted source.
Backpackersworldtravel We really care about your travel, your journey, YOU! With stores Australia-wide and a growing global network our well-travelled, experienced and passionate staff are there every step of the way - we speak your language, be part of our world.
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User Group Travellu focuses on backpackers. These are travellers who want
much money to spend, but of course want to enjoy an assorted
their own adventures. Grab your gear and go! The group itself
journey. So an exciting adventures for a reasonable price.
is self-sufficient and don’t want to be told where to go and how they’re suppose to get there. They love culture, food and trying new things. Usually they travel on a budget and don’t have
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Segmentation Travellu’s main group is the student traveller’s. Of course there
comfortable. There is also the beginner backpacker, these are
are other groups we will target such as the adventures family
travellers who are interested in backpacking but don’t know
traveller’s, this group wants culture and want to travel safe,
where to begin.
they are also with more people and want to stay somewhere
Adventures student travellers Adventures student travellers don’t always travel in groups but
place to sleep. Student travellers are usually looking for a cheap
are often seen travelling alone. They are usually travelling on a
way to experience culture.
budget because they don’t have much money and don’t want to spend it on things they feel are unnecessary. Such as a luxuries
Adventures family travellers Adventures family traveller’s travel of course in groups; Mom,
friendly.
Dad and children. While backpacking they need to consider important aspects of travelling such as accommodations, where they can go to eat, which attractions they can visit that are child
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Beginner backpacker These are travellers who are interested in the backpacking experience. They need more guidance in how to prepare for such a trip. Such as what you’ll nee on the road and how to plan
such a trip.
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Tarzan
INTERVIEW / INTRODUCTION PERSONA
SEGMENT
Name: Ethan
Student traveller
Age: 24
ACHTERGROND 23 man
Gender: Man
Video-editor Works part-time at pub
Study: I study Video-editing and camera.
Vriendin, Jane
Interests: My hobbies are movies, trying new foods, weekly
Actieve rockclimber and snowboarder
rock-climbing and yearly snowboarding. Environment: I live in Utrecht; it’s a city in Holland
KENMERKEN
Work and income: I work at a pub and make about 500 euro per
Inkomen: basisbeurs + 500 euro bijbaan.
month. I also receive study finance called the basisbeurs
In bezit van tablet en Imac Iphone
Gadgets: I have an Iphone, Imac and Ipad. I’m a bit of an apple freak.
KLANTBEHOEFTEN
Which sites do you visit en why do you enjoy them?
Zelfstandig onderzoek
I don’t visit many travel sites. But if I had to choose one it would
Regelmatig geupdate informatie
be Lonely Planet, it’s easy to use, and has updated information
Eenvoud
about the country’s I wish to visit.
SCENARIO Tarzan’s reasons for visiting the Travellu site would be because it’s easy to use on is Ipad or Iphone. He also thinks it’s important that the site stay’s updated and had accurate information op the countries food, culture and places to stay. It should also have the possibility to book a trip and plan it out. His goal is to be able to research the country’s he wishes to visit and be able to book and plan it with the possibility of changing his plans and booking if he wishes to leave earlier or stay longer. Tarzan wants to be able to reach the site from behind his computer or his tablet/smartphone He also thinks the homepage should be a searching page with information of traveller’s favorite destinations of 2013 and maybe some tips about interesting places to visit in the upcoming year. The steps he wishes to endure are choosing a destination, receiving information about the location. Once choosing the destination he wants to be able to plan out the places to visit and booking to trip.
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CONCLUSIES
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After considering the wishes were of my client and researching
will be collecting so much information that they will need to
there targeted audience I have concluded that the site needs
work in a structural way as to not lose information and keeping
to be easy to be informative in every aspect from Where to go,
it in such an order that it’s all easy to take in. Like reading a real
to, What to take. It also needs to be easy to navigate through.
travel guide.
The targeted audience is interested in doing things themselves so they will be researching many aspects of their travels, they
CONCEPT
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My Concept is to give the people what they want and that is
giving them a pocket book to flip through but an easy to use ap-
information from A-Z. I want to give them this information in
plication where they can easily search what they are looking for.
the form of a book. The reason I’m going with this is because a
The concept will be a like a stylebook.
lot of people use travel guides while traveling so why not give them one they can fit in their pocket. And I’m not talking about
REFLECTIE Tijdens het schrijven en researchen van de concept heb ik ge-
rekening houden met de verschillende soort groepen binnen de
merkt dat ik tegen een paar dingen aan liep. Ik wist dat ik graag
hoofd gebruikers groep. Ik had geen moeite met het bedenken
een website wou voor backpackers maar wat ik niet wist was
van een website in de vorm van een “boek� .
wat er allemaal aanbod kwam. Ik moest grondig research doen
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op de manier waarop deze groep op vakantie ging. Ik moest ook
LESSONS LEARNED Ik heb als feedback gekregen om de concept meer als een
“stijlboek” zo maken als hun zelf willen. Het gaat namelijk om
stijlboek te zien dan een dagboek. Zo kunnen de gebruikers hun
hoe hun het ervaren.
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