CONTENT
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T H E B R A N D / 4 . I N S P I R AT I O N / 6 . S K E T C H I N G / 9 .
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THE BRAND
/ WHY C OA ST? / Wh e n o ne walk s int o an eyewear s ho p, t hey are faced wit h an endl ess w a l l of m eta l a nd p l as ti c th at all lo o k s t he s ame s ave fo r a lo g o here o r t here. Eyewe a r used to be a true a rt, b e fo r e manufact urers o ut s o urced o perat io ns and s o ld o ut t o industr y gi a nts l i ke L uxotti ca w h i c h o w ns 80% o f eyewear brands . Peo ple are t ired o f blending in w i th ever yone el se, a nd are s t art ing t o s eek ways t o bring individualit y t o t h ei r styl e.
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I N S P I R AT I O N
/ STYLE / 7
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/ FORM / 8
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SKETCHING
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