MONSTER INCEPTION by alexboza

MONSTER INCEPTION “THE BEGINNING OF A NEW AGE”

BE diff

ferent

CONTENTS

ENVIRONMENT/6. USER/10. PRODUCT/14. TECHNOLOGY/18. THE MISSION/28. INSPIRATION/32. SKETCH/36. FINAL PROPOSAL/44.

ALEX BOZA / MARC TORRES / PROJECTES II

THE CITY As the working environment we have chosen the city and their way of life. Urban culture, mobility, users, transport, among others, are concepts that orbit around the space chosen for the development of this project. PLACES

CHARACTERISTICS OF PLACES

PLACES

Streets

ALEX BOZA / MARC TORRES / PROJECTES II

Public transport

Other mobility

University

Saved

ALEX BOZA / MARC TORRES / PROJECTES II

CHARACTERISTICS OF PLACES Streets

Public Transport

Other mobility

University

Saved

Traffic lights

Heat

Traffic lights

Neck

Folding system

Traffic

Massification

Traffic

Workspace

Case

Cycles & skates users

Ticket validation

Pedestrians

Noise

ALEX BOZA / MARC TORRES / PROJECTES II

LIFESTYLE Our user is limited by ages 16 and 40, which are people who use headphones in their day to day, therefore, on public transport, when walking down the street or for enjoying music at home in their free time. SITUATIONS

WHATâ&#x20AC;&#x2122;S IN MY BACKPACK

SITUATIONS

HIGH QUALITY Other mobility

Studying

At metro

COMFORTABLES Leisure time

EASY TO CARRY Cap & sunglasses

ERGONOMICS Working

ALEX BOZA / MARC TORRES / PROJECTES II

Relaxing

Walking

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WHAT’S IN MY BACKPACK

College student

Tourist

Girl

Business

ALEX BOZA / MARC TORRES / PROJECTES II

THE WAY FORWARD To develop our headphones, we have selected a brand marketing and inspiration to put our product on the market. In addition, we have established requirements to meet. REQUIREMENTS /

THE BRAND

REQUIREMENTS

Beats Mixr folding system

No hot Cap & glasses compatibility Poligonal form

On-Ear

Must have

Price: 125-180â&#x201A;Ź

ALEX BOZA / MARC TORRES / PROJECTES II

Easy to keep Resistant Folding

High audio quality Customized Dismounting Cleanable

ALEX BOZA / MARC TORRES / PROJECTES II

THE BRAND: About Monster Cable Products, Inc. was founded in 1979 by Noel Lee, who was then a laser-fusion design engineer at Lawrence-Livermore Laboratory, as well as an audiophile and professional drummer. Prior to Monster Cable, most stereo systems were wired with ordinary “zip-cord,” the same cable used for electrical household and lamp wire. Their inferior construction and cheap materials restricts power, dynamic range and clarity in the lows, mids & highs. Monster web ad.

On-Ear Headphones Diamond Tears

Diesel Vektr

DNA

N-TUNE

€299,95

€199,95

€129,95

ALEX BOZA / MARC TORRES / PROJECTES II

THECNICAL SPECS To develop a functional headphones is necessary to know the technical concepts that make possible that we can listen to music from your device. We also have determined that material we will use, joints between parts and the sound insulation ESSENTIAL CONCEPTS / MATERIALS / CONNECTIVITY & CONTROLS / UNIONS

ESSENTIAL CONCEPTS Though one of the most common items in the audio chain, earphones or headphones may not always work properly. Common problems are distorted audio, low level with the volume at maximum, or high level with the volume at minimum. This bulletin will explain earphone/headphone specifications, which ones are important, and how to choose earphones for an audio system.

There are three important themes for select the best headphones:

Hz IMPEDANCE

SENSITIVITY

FREQUENCE

IMPEDANCE Impedance is opposition to the flow of current. The higher impedance, the less current will flow. Impedance is measured in Ohms, indicated by the Greek sign Omega (Ω). Earphones and headphones range from 8 Ohms to 600 Ohms or higher. The audio source (the headphone output) also has an impedance rating. To obtain maximum power transfer (all usable power from the source reaches the earphones) impedances should match. However, that’s rarely the case.

ALEX BOZA / MARC TORRES / PROJECTES II

When impedances don’t match, there is either a loss of voltage or of current, in other words, a loss of power. This power loss can be calculated with the following formula:

ALEX BOZA / MARC TORRES / PROJECTES II

Where - RS: Source impedance (the impedance of the audio systemâ&#x20AC;&#x2122;s headphone output)

OPTIMIZED

- RL: Load impedance (the impedance of the earphones or headphones) With 16 Ohm headphones:

SENSITIVITY Sensitivity is how effectively an earphone converts an electrical signal into an acoustical signal. Sensitivity indicates how loud the earphones will be for a given level from the source. ImageThis measurement is given in decibels of Sound Pressure Level per milliwatt, or dB SPL/mW. In some cases it

+ dB Jack hammer 130dB

Subway 95dB

Restaurant 70dB

- dB

Whisper 30dB

ALEX BOZA / MARC TORRES / PROJECTES II

might be shown as dB/mW and is based on a 1 mW input signal. One mW is one thousandths of a Watt, or 0.001 Watts. The sensitivity of earphones is usually in the range of 80 to 125 dB SPL/mW.

ALEX BOZA / MARC TORRES / PROJECTES II

FREQUENCY When the frequency response is given as a graph, it indicates two different measurements. One, it shows the range of frequencies, lowest to highest, reproduced by the earphone.

Two, it shows the relative output level of the earphone at each frequency. Frequency response is measured in Hertz (Hz) and covers the audible range between 20 Hz and 20,000 Hz.

MATERIALS Stainless Steel 270ยบ

ABS (Acrylonitrile butadiene styrene)

FOLDING SYSTEM

STRUCTURE

It is a styrene copolimerodel with good properties to the impact, due to the natural (butadiene) rubber. Excellent insulating and suitable for galvanized, chrome, paint... Applications: frameworks for small appliances, luggage, phones, chrome caps, pipes as a substitute for PVC, etc.

Stainless Steel 270ยบ

ALEX BOZA / MARC TORRES / PROJECTES II

FRAMEWORK

ALEX BOZA / MARC TORRES / PROJECTES II

CABLE Copper Silicone Plastic fibers

SPEAKER

Copper Neodymium magnet Tin PP Foam Breathable fabric Clipping unions

CONNECTIVITY AND CONTROLS

Mic

Left audio Right audio Ground

There are four connections, two for stereo speakers, the ground and another connector for the mic and controls. This type of connector, is compatible with the simple estereo connectors.

With three pushbuttons have control music and calls, using combinations of keystrokes you can change songs forward and back and answer the call for the built-in microphone.

ALEX BOZA / MARC TORRES / PROJECTES II

UNIONS

With this folding implemented brand system beats, is the best system to keep your helmets inside your bag or backpack, for this reason, we use this folding system because it is efficient and highly resistant to wear and very hard.

Through a ball joint we got to perfectly adapt the headphone to the outside of the ear surface, since this allows us to swing in two axes, and this way we get the maximum comfort, because tola distribute pressure evenly.

ALEX BOZA / MARC TORRES / PROJECTES II

MAKING DIFFERENCE We want to introduce fresh air into the headphones market. Start a new age. FEATURES

FEATURES

POLYGONAL

URBAN

ALEX BOZA / MARC TORRES / PROJECTES II

MODERN

ON EAR

COMFORT

PRICE

ALEX BOZA / MARC TORRES / PROJECTES II

1. POLYGONAL SHAPE

6. 160 €

5. COMFORTABLES

2. URBAN

3. MODERN

4. ON EAR

ALEX BOZA / MARC TORRES / PROJECTES II

FROM CONCEPT TO FORM To develop the form of our earphones, we wanted to find a line more modern and aggressive, breaking with the circular forms. Our intention is to find a balance between the polygonal shape and organic form in order to create a modern, urban design and the taste of the consumer. MOODBOARDS

HEADPHONES

ALEX BOZA / MARC TORRES / PROJECTES II

SHAPES

SKETCH

ALEX BOZA / MARC TORRES / PROJECTES II

THE ROAD TO THE FORM To develop the form of our earphones, we wanted to find a line more modern and aggressive, breaking with the circular forms. Our intention is to find a balance between the polygonal shape and organic form in order to create a modern, urban design and SILHOUETTES / SIDE VIEWS / SKETCHING / SHAPES

SILHOUETTES

ALEX BOZA / MARC TORRES / PROJECTES II

SIDE VIEWS

SKETCHING

ALEX BOZA / MARC TORRES / PROJECTES II

FOAM SHAPES

ALEX BOZA / MARC TORRES / PROJECTES II

FROM CONCEPT TO FORM After the search form and the process of sketching, we move to the final step, the materialization of our iedas in a product. THE PRODUCT / BASIC DIMENSIONS / ERGONOMY / FABRICATION PROCESS / MANUFACTURING COSTS

THE PRODUCT

ALEX BOZA / MARC TORRES / PROJECTES II

BASIC DIMENSIONS All dimensions in mm

ALEX BOZA / MARC TORRES / PROJECTES II

ERGONOMY

ALEX BOZA / MARC TORRES / PROJECTES II

43 mm

74 mm

169 mm

137 mm

169 mm

ALEX BOZA / MARC TORRES / PROJECTES II

FABRICATION PROCESS INJECTION MOULDING (ABS) -

Headband Covers Grid covers Internal Parts

LASER CUTTING (Aluminium) - Aluminium Profile

LASER CUTTING (PUR) + THECNICAL ADHESIVE - PUR Profile - Leader

MANUFACTURING COSTS We have estimated an annual production of 500,000 pieces. Below are the manufacturing cost of each plastic piece: HEADBAND (ABS)

COVER (ABS)

COST OF MATERIAL Volume Density Weight Plastic waste (1,0%) Total injection weight Price/kg Total Cost of Material

cc kg/cc kg € kg € €

COST OF PROCESS Machine ratio Cycle time Nº pieces for cycle Time for piece Cost of molding Cost of extres (5%) Plastic waste (1,5%) Total Cost of Molding

€/h h ud h € € € €

129,24 0,00105 0,135702 0,00135702 0,13705902 3,5 0,119926643

COST OF MATERIAL Volume Density Weight Plastic waste (1,0%) Total injection weight Price/kg Total Cost of Material

cc kg/cc kg € kg € €

6,12 0,00105 0,006426 0,00006426 0,00649026 3,5 0,005678978

20 0,011 4 0,00275 0,055 0,00275 0,000825 0,058575

COST OF PROCESS Machine ratio Cycle time Nº pieces for cycle Time for piece Cost of molding Cost of extres (5%) Plastic waste (1,5%) Total Cost of Molding

€/h h ud h € € € €

15 0,0033 4 0,000825 0,012375 0,00061875 0,000185625 0,013179375

RETURN OF TOOLING Price of mould Price for Piece

€ €

8000 0,016

TOTAL INDUSTRY COST

€

0,034858353

RETURN OF TOOLING Price of mould Price for Piece

€ €

12000 0,024

TOTAL INDUSTRY COST

€

0,202501643

ALEX BOZA / MARC TORRES / PROJECTES II

GRID COVER (ABS)

INTERNAL PARTS (ABS)

COST OF MATERIAL Volume Density Weight Plastic waste (1,0%) Total injection weight Price/kg Total Cost of Material

cc kg/cc kg € kg € €

COST OF PROCESS Machine ratio Cycle time Nº pieces for cycle Time for piece Cost of molding Cost of extres (5%) Plastic waste (1,5%) Total Cost of Molding

€/h h ud h € € € €

4,26 0,00105 0,004473 0,00004473 0,00451773 3,5 0,003953014

COST OF MATERIAL Volume Density Weight Plastic waste (1,0%) Total injection weight Price/kg Total Cost of Material

cc kg/cc kg € kg € €

1 0,00105 0,00105 0,0000105 0,0010605 3,5 0,000927938

15 0,0044 4 0,0011 0,0165 0,000825 0,0002475 0,0175725

COST OF PROCESS Machine ratio Cycle time Nº pieces for cycle Time for piece Cost of molding Cost of extres (5%) Plastic waste (1,5%) Total Cost of Molding

€/h h ud h € € € €

15 0,0033 4 0,000825 0,012375 0,00061875 0,000185625 0,013179375

RETURN OF TOOLING Price of mould Price for Piece

€ €

6000 0,012

TOTAL INDUSTRY COST

€

0,026107313

RETURN OF TOOLING Price of mould Price for Piece

€ €

7000 0,014

TOTAL INDUSTRY COST

€

0,035525514

THE NEW AGE

E HAS BEGUN

ALEX BOZA / MARC TORRES / PROJECTES II / CURS 2014-15