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CASEIT 2012 - CORPORATE OPPORTUNITIES
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CHAIR’S MESSAGE
NIMA SARHANGPOUR Since its inception in 2004, CaseIT has grown to become the largest Management Information Systems (MIS) focused undergraduate case competition in North America. Each year, 16 teams from around the world participate in a four-day event with the primary objective to congregate the best and brightest students in business case analysis. As a student-driven event, we see immense value in providing participants the opportunity to apply the skills and knowledge toolkits they have developed in the classroom to real-life business scenarios. CaseIT provides the forum for future business leaders to build relationships and strengthen their networks with other students, university faculty, and industry professionals who share the same visions. CaseIT has been a continual success because of your generosity. We rely on sponsors like you to drive this competition forward to new heights and host a world class event year after year. In return, we provide your organization exposure to a diverse audience and the benefit of having access to a pool of talented and highly motivated individuals for recruitment opportunities. Thank you for taking the time to read through this sponsorship package. I encourage you to view our sponsorship benefits list. If you are interested in the sponsorship opportunities available, or if you would like more information, please do contact us at caseit-info@sfu.ca, and we will be more than happy to answer your questions.
Nima Sarhangpour Chair, CaseIT 2012
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WHY CASEIT? •
Gain access to the very best and brightest business students; for the purposes of recruiting and promotion, but also to inform and provide hard-earned, real-life wisdom that will help develop highly integrous and sophisticated future business leaders
•
Contribute meaningfully to an established and reputable international undergraduate case competition and catalyze the acquisition of immense value by students through applying the skills and knowledge that they have obtained in academic pursuit into real-life business scenarios
•
Attain value and support from established and emerging companies with a passion for IS to gain exposure to a concentrated and high quality of future end users (Students, Faculty, Observers and Corporate Representatives)
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Participate in a forum for future business leaders to develop themselves both personally and professionally by networking with other students, university faculty, and industry professionals who share a common passion for Management Information Systems as a lucrative and fast-growing industry
•
Connect to participants from Canada, USA, Asia, Europe, and South Africa all in the heart of Vancouver downtown and forge relationships with students and faculty from 16 universities worldwide
•
Develop a positive correspondence with students and professors at Simon Fraser University’s Beedie School of Business
•
Opportunity to voice company visions and initiatives at four unique speaking engagements and promote and advertise company brand in a strategic and focused environment
TIMELINE
2012 /
The theme for each year was an element created in 2006 to add a focused and leading edge context to the discussion panel; a place where business professionals and sponsors have a chance to speak to fully engage the participants, coaches and observers.
Present day.
THEME / To be determined.
HOVER OVER THE TIMELINE BELOW FOR MORE INFORMATION
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PAST PARTICIPANTS 7 16 12
14
5
11
15
4
8 9 10
13 6 1 2 3
HOVER OVER TO SEE PREVIOUS PARTICIPANTS
2011
North America
Asia 1
2010 2009 2008 2007 2006
2 3
Institute of Business Administration National University of Singapore Singapore Management University
Europe 4 5
Pforzheim University Warsaw School of Economics
Arizona State University 7 Athabasca University 8 Carlson School of Management University of Minnesota 9 Carnegie Mellon University 10 Indiana University Kelley School of Business 11 Queen’s University 12 Ryerson University 13 San Diego State University 14 Simon Fraser University 15 University of British Columbia 16 University of Manitoba
Winners
6
1st
Queen’s University 1st Place
2nd
Indiana University Kelley School of Business 2nd Place
3rd
National University of Singapore 3rd Place
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ABOUT SFU BEEDIE SCHOOL OF BUSINESS
Simon Fraser University (Burnaby Campus)
Segal Graduate School of Business in Downtown Vancouver
The Beedie School of Business
Segal Graduate School of Business
Since the creation of Canada’s first Executive MBA in 1968, SFU’s Beedie School of Business has championed lifelong learning, productive change and the need to be innovative as we deliver research and teaching that makes an impact.
Since the creation of Canada’s first Executive MBA in 1968, SFU Business has championed the delivery of applicable and innovative programs to support the needs of the business sector. The Segal Graduate School of Business, located in Vancouver’s business district, delivers graduate management education and executive programs in a restored heritage building that facilitates discussion and interaction among professionals, academics and students.
We have achieved a considerable measure of success is confirmed by our accreditation by the AACSB (Association to Advance Collegiate Schools of Business), and by receiving the EQUIS Quality award from the EFMD (European Federation for Management Development), globally recognized accrediting agencies for business schools. Less than 1% of business schools worldwide have earned both of these international accreditations. Our faculty, meanwhile, is recognized as one of the Top 100 in the world for business research output. Undergraduate, graduate and Ph.D. programs demonstrate a spirit of innovation, flexibility and relevance. Supported by extensive partnerships with public, private and not-for-profit organizations, our goal is to produce broadly educated, enterprising and socially responsible managers capable of making lasting contributions to their communities.
** The top four universities will be announced at this location and will present their recommendations a second time to over 100 attendees, including a full judging panel, university teams, university faculty, and external observers. **
Simon Fraser University - Harbour Centre (Vancouver Campus)
The Beedie School of Business operates on all three SFU campuses, with:
Harbour Centre
- Over 3400 undergraduate BBA students in Burnaby and Surrey - Over 250 MBA and graduate students at the downtown Vancouver Segal Graduate School of Business campus - Non-credit programs at the director, executive and management levels
Simon Fraser University’s downtown campus blends history with stateof-the-art educational facilities in Vancouver’s most famous landmark buildings. The creation of the downtown campus was a 10-year project. The university had pioneered mid-career professional education in Vancouver in the early 1980s with the launch of a store-front centre.
- A thriving Ph.D.program
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BUSINESS COMMUNITY TITLE SPONSORS
PLATINUM SPONSORS
GOLD SPONSORS
SILVER SPONSORS
TECHNOLOGY SPONSOR
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EVENT BUDGET REVENUES
2012 ESTIMATED
Corporate Sponsorship
$
59,000
Participant Revenues
$
8,200
Coach and Observer Revenues
$
600
$
67,840
Welcome Dinner
$
7500
Discussion Panel
$
4,000
Corporate Function
$
10,000
Awards Banquet
$
12,000
Competition Awards and Gifts
$
6,000
Accommodations
$
5,000
Meals
$
5,000
Logistics
$
2,000
Technology
$
1,000
Administration
$
3,840
Marketing
$
4,000
Competition Venues
$
7,500
$
67,840
Totals:
EXPENSES
Totals: ** NOTE: The highlighting above is solely to improve readability.
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CORPORATE BENEFITS Advertisement in event program
TITLE $7500
PLATINUM $6000
GOLD $4000
SILVER $2000
BRONZE $1000
2 Pages
2 Pages
1 Page
1/2 Page
Name & Logo
Level recognition in event program Inserts in welcome package Opportunity to provide branded gifts
HOVER OVER A BENEFIT ON THE LEFT TO OBTAIN MORE INFORMATION, OR HOVER OVER A TIER TO HIGHLIGHT WHAT EACH ONE ENTAILS
Company logo on www.caseit.org Sponsor level and logo recognition on CaseIT T-shirts Signage at events Attend CaseIT 1st and final round presentations
Unlimited
Unlimited
Unlimited
Unlimited
Unlimited
Company profile on website
Max. 300 Words
Max. 200 Words
Max. 150 Words
Max. 100 Words
Hyperlink Only
Number of complimentary tickets to final Awards Banquet
6
4
3
2
2
Number of complimentary tickets to Welcome Dinner
4
3
2
Number of complimentary tickets to Corporate Function
6
4
3
Table sponsor at final Awards Banquet On-campus info session hosted by SFU Beedie Article in one edition of the CaseIT e-newsletter Invitation to judge case presentations Invitation to speak at Discussion Panel Email signature advertisements Opportunity to exclusively sponsor CaseIT grand events Opportunity to exclusively sponsor CaseIT’s competition case Invitation to speak at final Awards Banquet
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SPONSORSHIP METRICS
Sep 1, 2009 - Jul 19, 2011 caseit.org
caseit.org
Visitors Overview
200
200
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100
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0
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Sep 1, 2009 - Jul 2011 Sep 1, 19, 2009 - Jul 19, 2011 Comparing Comparing to: Site 13,452 people visited this site to: Site Sep 7
Visitors Overview Visitors Overview
Nov 8
Jan 9
Mar 12
May 13
Jul 14
Sep 14
Visitors
Sep 7
Nov 8 Sep 7
26,110 Visits 13,452 Absolute Unique Visitors
Mar 12 Jan 9
May 13Mar 12
Jul 14 May 13
Sep 14 Jul 14
Nov 15 Sep 14
Jan 16 Nov 15
Mar 19 Jan 16
Nov 15
200
100
100
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May 20Mar 19
26,110 Visits 26,110 Visits
00:02:40 Time on Site
13,452 Absolute13,452 Unique Visitors Absolute Unique Visitors
53.95% Bounce Rate
72,686 Pageviews 72,686 Pageviews
26,110 visits came from 102 countries/territories Site Usage
Visits
Connection Speed
% visits 34.61%
Unknown
Visits
% Visits visits
Firefox
Firefox
9,037
34.61% 9,037
Safari
Safari
5,798
22.21% 5,798
Internet Explorer Internet Explorer
5,691
21.80% 5,691
Chrome
Chrome
5,075
19.44% 5,075
Opera
Opera
219
0.84% 219
% New Visits
Bounce Rate
% of Site Total: 100.00%
Site Avg: 2.78 (0.00%)
Site Avg: 00:02:40 (0.00%)
Site Avg: 51.39% (0.26%)
Site Avg: 53.95% (0.00%)
United States Singapore Italy
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2.94
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44.85%
52.06%
2,806
2.21
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68.75%
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2.78
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Malaysia
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546
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T1
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Hong Kong
0.61%
365
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59.38%
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% visits
51.52%
5,798
Germany
160
Pakistan
majors. This is in line with CaseIT’s vision attracting the very students. It Connection Speed Visits % Visits visits Connection %of visits Speedbest MIS also displays the diverse skills and abilities Unknown 7,540 28.88% 34.61% Unknown 7,540 that well-rounded participants may exercise Cable22.21% 6,942 sponsors 26.59% Cable 6,942 during the case analysis. CaseIT tend to DSL recruit MIS students6,113 from the 23.41% DSL 21.80% 6,113 CaseIT talent pool. Many students pair an T1 19.44% 5,339 T1 5,339 MIS concentration with another area of20.45% study, reinforcing the well-rounded aspect Dialup 0.84% 160 0.61% Dialup 160 of CaseIT participants.
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28.88% 26.59% 23.41% 20.45% 0.61%
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Google Analytics
Figure 3.0 – Country Statistics As shown in Figure 3.0, the CaseIT website has had over 26,000 visits from viewers in over 102 countries. CaseIT’s audience is truly international with site visitors coming from all corners of the globe. While the majority of visitors reside in Canada and the United States, several viewers are sourced from other nations where MIS and IT are hot industries – particularly Singapore, Malaysia, Italy, Hong Kong and Pakistan.
1
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Safari
Opera 219 Nearly half of CaseIt’s participants are MIS 0.84%
Browser
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2.78
Canada
Chrome Figure: 2.0 – Participant Areas 5,075 of Study
Browser
Pages/Visit
Country/Territory
Browser
Technical Profile Technical Profile
Visits
26,110
As shown in Figure 1.0, website visits are steady throughout the year and often spike leading up to and Firefox 9,037 53.95% Bounce Rate 53.95% Bounce Rate after the event each year.
51.39% New Visits 51.39% New Visits
17,922
1
Technical Profile
Figure 1.000:02:40 – VisitorsTime Overview on Site 00:02:40 Time on Site
May 20
Visits
51.39% New Visits
2.78 Average Pageviews 2.78 Average Pageviews
Mar 19
May 20
2.78 Average Pageviews
13,452 people visited this visited site this site 13,452 people
Jan 16
Visitors 200
72,686 Pageviews Jan 9 Nov 8
Comparing to: Site
Visitors
The following are images taken from the Google Analytics web analysis tool used to track valuable trends 100 and information pertaining to the CaseIT website (http://www.caseit.org). Statistics are relevant for the 0 period of September 1, 2009 – July 19, 2011. caseit.org
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RATE CORPO
Google Analytics Google Analytics
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GRAND EVENTS During the four days of CaseIT, some of our Grand Events may be offered exclusively to select sponsors. Sponsoring these Grand Events will be the optimal occasion to maximize exposure by separating your company from the rest; thus dramatically increasing visibility, branding and name recognition. For an additional $1,000 on top of the required committed sponsorship level, the following select events can be secured exclusively for your company:
WELCOME DINNER (GOLD+)
CORPORATE FUNCTION (PLATINUM+)
The Welcome Dinner will take place on the first night of CaseIT on Wednesday, February 1, 2012. The Welcome Dinner brings together participants and coaches from worldwide for the very first time. Your company will be invited to make the first impression to our global competitors where a keynote speaker, along with 7-10 of your company representatives, will attend the event.
CaseIT’s Corporate Function will be catered to the international participants of the competition, as well as students from SFU and other universities in British Columbia. This will take place on the evening of February 2, 2012. In past years, CaseIT has organized a three-hour boat cruise, a unique dining experience atop Grouse Mountain for the Corporate Function event. Securing the Corporate Function exclusively for your company will capitalize on your opportunity for networking, branding and prospecting. At this valued networking event a keynote speaker, along with 7-10 of your company representatives, will attend the event.
HOVER OVER TO VIEW CORRESPONDING DAY
WEDNESDAY
THURSDAY
SCHEDULE: Registration Welcome Dinner Evening Social
SCHEDULE: Discussion Panel Discover Vancouver Corporate Function
FRIDAY
SATURDAY
SCHEDULE: 24 Hour Deliberation Period
SCHEDULE: Presentations Final Awards Banquet Evening Social
OTHER SPONSORSHIP OPPORTUNITIES
TECHNOLOGY SPONSOR This sponsor will be providing CaseIT with 20 laptops with the Microsoft Office 2010 suite for the competition. With this title, the company will be allowed to strategically display company logos on desktops and screen savers. The company providing this service will be given unlimited poster exposure and promotional giveaways. There are other potential arrangements for partnering as technology sponsors – we are open to ways of keeping the event leading edge, or further infusing it with quality technological tools or entertainment.
CASE SPONSOR (PLATINUM+) Similar to grand events, a Platinum+ sponsor can obtain the exclusive opportunity to write the case that will be used in competition. This company will be given the opportunity to have the case professionally written for them. This case will then be given to all 16 teams to deliberate and provide a recommendation in 24 hours. The case will ideally be of a recent or current situation within your company and ideally of a leading edge contemporary issue.
LOGISTIC SPONSOR
“It was amazing to witness the student teams analyze my company and then move forward with ideas and insights... I would estimate about $270,000 in free consulting today and I only watched the top 4 teams” – Clay Hutcherson, CEO and Founder of Binnj
CaseIT 2012 will be requiring vehicles to transport CaseIT participants and coaches between venues and around the downtown core, or just outside of it as needed.
This opportunity is dependent upon time and resource availability. Please contact the CaseIT 2012 Chair, Nima Sarhangpour, at nima.s@sfu.ca for more details.
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SPONSORSHIP ARRANGEMENT The CaseIT 2012 Organizing Committee is looking forward to forming a partnership with your company to promote the study of Management Information Systems. Our sponsorship team is more than willing to work with you to discuss a personalized value that will best suit your needs. For more information, please contact CaseIT’s Director of Sponsorship, Matthew Tse: E-mail: caseit-info@sfu.ca Phone: 1-604-761-0188 * Vancouver, BC, Canada phone number. Long distance charges may apply.
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