Mantra Marketing Group Issue #006
Make your ideas Happen! 06
005
015
027
Q1 Owners Meeting
The Spirit of the Entrepreneur
Food For Thought
Ski-ing Finesse Chamonix
We attend the 2017
We discuss Marketing
We take a look at top
We reflect on the teams
Q1 Owners Meeting at
& Sales expansion and
brain-boosting recipes to
latest rest and relaxation
London Docklands
the effect on increasing
help achieve maximum
trip to Chamonix
competition
productivity in work and in life
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CATEGORY OUR CONTRIBUTORS
Our contributors Francis Colam Chief Editor
Fran is Chief Operations Officer for Mantra Marketing working with people and companies to help the business become more efficient and profitable.
Alex Rae
Art Director / Designer Alex is the Creative Director at Day One Media. He honed his skills as a web designer / developer before moving into more visual based mediums.
Rose Lucas Editor / Author
Rose has a Batchelors degree in English Literature from Bristol University before moving onto persue her acting career at the Identity School of Acting in London
Paris Penny Photographer
Paris is a Bristol-based photographer specialising in the commercial, events and fitness sectors.
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CATEGORY INDEX OF MAGAZINE
In this issue Introduction 003
Barcelona 055
Owners Meeting 005
Ski-ing Finesse in Chamonix
059
Catching up w/ Matt Nicholson
011
Ibiza Weekend
065
The Spirit of the Entrepreneur
015
Autodidacticism 067
Challenges, Ambitions w/ Steph Wiltshire
021
Books, Blogs & Podcasts
The Past Quarter w/ Pagan Knill
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Mantra Marketing
Food for Thought
027
Q1 Funds Raised
075
Work Hard Stay Humble w/ Rob Cotterell
029
Office List 2017
077
The British Heart Foundation
033
The Road to Ownership w/ Cam Ashwin
035
New Leaders Meeting w/ Georgia & Alice
037
Veronica and the Russian Expansion
039
Top Holiday Destinations 2017
043
Soul Circus
045
Balance Festival
049
Wanderlust Festival
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CATEGORY EDITOR'S LET TER
Introduction As we bound forward into Summer, moving towards bigger and better things for the company, we take a moment to look back on the achievements of Mantra over the last quarter.
We have had an amazing last few months, with
Moscow, Veronica and the Vio Organisation have
a
the
been busy focusing on Charities and Events, with
incredible cohort of individuals that are working
plans to expand to St. Petersburgh in the coming
for us through recruiting fresh talent, as well as
months and in Spain, Rebecca Perez has promoted
concentrating on nurturing those that make up
Ivan to Ownership and Nelson into Terasa. Back here
the heart of the company. The progression of
in the UK, RedSeven Marketing in Swindon have
Mantra begins with the individuals that contribute
experienced fantastic developments alongside the
to our team, and it is extremely exciting to see the
expansion of their market, working now in Business-
progress that has been made.
to-Business, Events as well as doubling the size of
real
team-orientated
focus,
expanding
the team over the past 3 months. I’d like to begin by welcoming Gemma, Felicity, David, Kim and Andrea to the Recruitment and Support
As you can see, we are not slowing down. We
team - we are so looking forward to working with
continue to establish connections abroad and feed
you. Here in the UK, we have seen promotions
our ambitions and business here in the UK,
in Steph Wiltshire and Matt Nicholson as they
expanding
progress to Assistant Owners - winning a trip to Oz
Cheltenham and Swindon; the focus of the next
in the process - and then we have Cameron Ashwin
few months will be to nurture the entrepreneurial
and Pagan Knill who have been promoted to Crew
spirit of our team, encouraging the progression
Leadership - a big congratulations to all.
of each individual, and seeing where that takes
further
into
Bristol,
North
Devon,
the company as a whole. With some exciting trips Our Recruitment Team have continued to source
coming up, including a R&R weekend in Ibiza, there
new talent, setting records in establishing fantastic
has never been more of a reason to work hard-play
contacts within the business. Nina and Kevin are
hard as we power forward through 2017; we are not
really leading the way in innovation, initiating new
slowing down!
ideas and developing networks, with Kevin even winning a place on the Chamonix Ski Trip for his efforts - a fantastic incentive to work hard and reap
2017
the rewards of the business world! Travelling plays a huge role in the work we do here at Mantra; with offices in Spain and Russia, as well
Five countries - fifty cities -
as in the UK, and company trips a regular part of
five years
the year, the team have been busy networking in different cities around the world, absorbing new ideas and getting inspired. We have regular New Leaders Meetings and Quarterly Meetings - the last one being held in Chamonix - tracking progress and setting goals for the future, always looking forward. Over in
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CATEGORY EDITOR'S LET TER
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CATEGORY MEETINGS & EVENTS
Owners Meeting Docklands, London
The Owner’s Meeting for 2017 was held on the 03/04 February at London Docklands.
T
hose in atten-
the afternoon, and Org. Head, Lawrence
dance included
Lenzi, presented his ideas on the benefits of
MD Mike Blane,
collaboration and how to get the most out of
who introduced
co-working hubs, exploring the impact that
the
one’s physical environment has on their work
company’s
annual re-capped financial
plan,
productivity.
the stats
and provided an overview of the products
Saturday 4th Feb ‘17
of the company, before Chairman Chris Niar-
Saturday’s session was opened with an intro-
chos went on to talk about the Spirit of En-
duction from VP Ali Mir discussing ‘what your
trepreneurship. He focussed on dealing with
business stands for’ before exploring person-
change, and the responsibilities that go with
al success stories from within the company,
owning a progressive business. VP Simon
promotions and individual progressions over
Murphy then took to the floor to discuss the
the last four months. Chairman Chris Niar-
possibility of BAs working a shorter hour day
chos expanded upon these success stories
- an area particularly relevant to this quarter’s
and how to achieve your maximum potential
publication in terms of looking at ways to in-
through working as a team and inspiring oth-
crease productivity within the working day.
ers to believe in themselves. As a company,
He expanded upon this idea through looking
we are particularly interested in establish-
at more productive methods of time man-
ing connections abroad, offering fantastic
agement; how to deal with no evenings and
incentives such as international trips; most
working in prime time, and when best to do
recently, two of our team members won a
your teaching. Other topics discussed were
trip to Australia, so this was covered in the
how to build and develop relationships with
meeting. Lawrence spoke about tactics to
partners.
help people drive towards their individual goals and how to set a high-level bench mark
VP Michael Scully took the reigns for the
for the company as a whole. There are many
afternoon
busi-
ways to increase productivity, using physi-
ness plans alongside VP Ali Mir and Rich-
cal exercise and healthy eating to increase
ard Snowden. They focused on the system
a positive mental attitude and focus within
in place in the US, looking at how and why
the workplace and office environment, and
it works, and what we can learn from it. It is
the meeting culminated in a talk on mentality
important to broaden one’s perspective, to
and strength lead by VP Simon Murphy.
to
discuss
international
look outside of one’s immediate business context and explore alternative methods in order to develop. Moving forward through
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CATEGORY MEETINGS & EVENTS
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CATEGORY MEETINGS & EVENTS
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CATEGORY MEETINGS & EVENTS
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CATEGORY INTERVIEWS
Catching up w/Matt Nicholson We take a few mintues to hear about Matt's fantastic quarter results, and his plans for the year ahead
What has been your journey so far ? How long at Mantra? How did you get into the business / sales world?
Basically I’d just left university and I was just working, doing labouring, before joining Mantra and working with them for 2 years. I started in Swindon for about 6 months and Rob took me over to Australia, which was really inspiring, and then I got the opportunity to move down to Bristol. This was great as over the course of the year in Bristol, I got to see how the process of setting up a new company works, the mistakes you can make alongside the the positive things to take from it. Then I decided to come back up to work with Rob in Swindon just before Christmas.
What inspired you to set up your own company? What excites you about running your own company, what is your motivation?
The main thing for me is just the lifestyle it’s going to allow me to lead. I’ve always wanted to take pride in calling something my own; watching other people run offices I really felt like I could do that. The big thing is the lifestyle that it will enable me to live in creating financial freedom for myself. One of the biggest things for me is the self-development. I feel in the process of starting and running a successful business, you have to work on your character, you have to develop and grow in confidence;
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for me, self development is on par with any sort of financial gain and something that I really enjoy. I honestly think that you’ll never be ‘complete’, you never reach the finish line in terms of this self-progress and I love that. If you set a goal of running a successful company, there are certain qualities that you need to develop, and I really enjoy that; already in a couple of years, the difference in myself is amazing. After the first four years of running my own company, it’s exciting to think about who I will have become and what that will enable me to achieve, the level of confidence I will have reached.
What challenges have you faced along the way? Were you nervous about taking the plunge?
Moving down to Bristol - uprooting my life - presented lots of challenges in itself. I think the biggest challenge, but simultaneously the biggest positive, is that when you’re working in sales and training people, trying to create a business and working in such a communication orientated role, there are parts of your character and mentality that need to develop. The challenge is being brave enough to be introspective, recognising which aspects of myself need to change - from my daily habits to the workplace - and consequently having the confidence to learn from that. It highlights things you need to improve on, which is initially quite a scary thing to do.
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CATEGORY INTERVIEWS
What’s going on for you and the company at the moment? So the company name is Blueprint Promotions. The name comes from
Do you find it difficult to conduct a successful work / life balance? How do you encourage your team to do so?
what I love about this line of work : there’s always a blueprint laid out
To run a successful sales company, you need to create your own rou-
for you, you’ve just got to follow it, follow its development and natural
tine, for yourself and for those working for you. It’s important to have
progression. I felt that joining the company at 20 years old with a lot of
that in place, have a strategy in place.
ambition, but walking into the first interview and not really understanding what the company was, let alone how I could go about doing it, to simply follow the pattern already in place was something very comforting and encouraging. That’s how I want my company to be, to take other people and show them the guidelines. We’re just going through creating the brand for the company, sorting out the logo and getting incorporated etc. which is really exciting.
How has Mantra inspired and supported you in starting to set up your own company?
I’d been working directly with Red Seven, with Rob as my mentor. Rob’s been the person that, when I’ve been challenged, has shown me a solution, taught me how to deal with things and how to work with people. The people at Mantra that have more experience than you - Fran and James at the head of this - give you so much support and encourage your development. There’s that blueprint! There’s always someone in the position you want to be that will help you with your character de-
You’re literally about to board the plane to Australia, how did this come about and what will you be doing out there?
Yes we are just about to board! So before christmas, our client suppliers, Appco, set a competition that anyone who got promoted before the end of January would win a two week trip to Australia, so we’ll be visiting a lot of successful business owners all around Sydney and Melbourne. There’ll be a bit of down time as well, but the main idea is to network with the other offices out there.
What are you looking forward to over the next few months? I’m looking forward to running that first meeting with my guys once the company has properly launched, sorting out the logo...really just the whole process of turning the team that we’ve got into a real company. That’s always been my motivation, to create something of my own, be my own boss. The development that will inevitably come with that is something that I’m really looking forward to.
velopment, what you need to do, how to behave etc, and guide you towards achieving your ambition.
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“ I honestly think that you’ll never be complete, you never reach the finish line in terms of self-progress and I love that "
CATEGORY DEVELOPMENT
The Spirit of the Entrepreneur ‘You can learn some entrepreneurial skills, but the entrepreneurial attitude cannot be taught. -
LUDWICK MARISHANE
-
T
he marketing and sales
working hours. The spirit of the entrepreneur is not
world continues to ex-
something that one picks up and leaves behind at
pand at a rapid rate - de-
the door to the office, it is a way of being, a lifestyle
velopments in technol-
with self-development and character building at its
ogy and media enable
very core.
companies to work on a far broader scale than
With the working day - particularly in sales - formed
ever before - however,
of irregular working hours, a variety of meetings and
on top of this expansion
lots of travelling, the connection between home life
comes an increased level of competition. With Man-
and work life is becoming inextricably linked, less of
tra continuing to expand and grow and offices in
a ‘conflict’ and more of a cyclical relationship. More
place both nationally and internationally, we look at
often than not, people choose to disconnect their
what exactly it is to possess the ‘Spirit of the Entre-
home life with their work life; however, perhaps it
preneur’; the qualities, lifestyle and skills that con-
is useful to avoid implementing a divide between
tribute to the success of a businessman or woman
them, useful to begin to merge the two and create
and how best to achieve maximum productivity
a working relationship between the two rather than
both in and outside of the workplace.
a distinct separation. British Poet David Whyte ex-
The spirit of the Entrepreneur
plores this idea of a work/life union rather than a
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When defining what it means to be an Entrepre-
conflict in his book, ‘The Three Marriages: Reimagin-
neur, the qualities that immediately spring to mind
ing Work, Self and Relationship’, describing how we
are the following: motivated, passionate, driven,
should experience and understand our work and
pro-active, personable, inspiring to others. Whilst
our life as a ‘conversation’, an exchange that will
these qualities are important to employ in the
eventually culminate in ‘a marriage of marriages’, a
workplace, it is also beneficial to begin implement-
fluid coexistence between these three elements of
ing them in your daily life, inside and outside of the
life:
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CATEGORY DEVELOPMENT
As an entrepreneur, it is important to be fo-
"gosh I feel so much better now" or "I really
cused, energised and pro-active; an active
needed that"...The architects in particular
body encourages an active mind, with regu-
have a huge working day and often go
lar exercise and healthy eating a fantastic
back to their desk at 7pm when we finish
way to obtain maximum levels of productivity. I spoke to yoga teacher Rachel Walsh about her corporate yoga classes, and the benefits of incorporating something like a yoga practise into one’s lifestyle and routine.
“To neglect any one of the three marriages is to impoverish them
What sort of lifestyle would you say contributes to a successful work ethic?
In terms of lifestyle and working and produc-
Do you think there’s a direct correlation between yoga and productivity
tivity... eating well, exercising, meditations, yoga, less alcohol of course is ideal and you
in the office?
will live longer. But I don't think a few glasses
separate commitments but different
I'm not sure if I think yoga makes people more
expressions of the way each individual
productive at work. It would be impossible
once in awhile is going to kill anyone, and
all, because they are not actually
belongs to the world”
-
DAVID WHYTE
-
for me to know that; however yoga makes people feel better, much better, physically and mentally and perhaps happy people make better workers? I know that the corporate yogis I teach are extremely grateful for the hour I see them and often say
of wine or a night on the dance floor every perhaps letting your hair down is as good for you as that 7 am yoga class. Balance is key. If you're over worked you will be less productive and your overall well being will decrease. Find time in your day to relax and tune into yourself and your body; it’s really important. Over at Red Seven Marketing, Rob’s team don’t begin until midday, so have the morning off to establish a routine that works for them, whether that’s going to the gym to kick-start their day, or taking the time to prepare and focus for the day ahead. Many of the team at Mantra are proactive in their learning, they attend lectures and keep up to date with reading outside of the workplace - check out our reading list and events recommendations
for
some
inspiration!
A healthy diet is a huge part of what contributes to a healthy mindset, with research in place showing the direct correlation between diet and brain power. Top brain-boosting snacks include: blueberries, fatty fish, dark chocolate and nuts, easy to graze on whilst at work. Stick to natural foods and green tea - stay away from energy drinks and too much coffee! In fact, why not look to kombucha for a new, healthy form of hydration. We spoke to Kombucha* expert, Adam Vanni of JARR Bar, about the benefits of this new good-for-the-gut natural energy drink. He described how, ‘Kombucha is a delicious dose of goodness for your gut, low in sugar and packed full of naturally occurring probiotics, antioxidants, vitamins, enzymes and amino acids’, making it a fantastic shot of hydration not only for the body, but also for the brain. And hey, you can also add it to alcoholic beverages in place of the sugary soft drink …. Healthy boozing! If you fancy brewing your own at home, this is how to do it:
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CATEGORY DEVELOPMENT
* Kombucha is a variety of fermented, lightly effervescent sweetened black or green tea drinks that are commonly intended as functional beverages for their supposed health benefits. Kombucha is produced by fermenting tea using a "symbiotic 'colony' of bacteria and yeast"
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JARR BARR
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“ The spirit of the entrepreneur is a way of being, a lifestyle with self-development and character building at its very core! "
CATEGORY INTERVIEWS
Challenges, Ambitions & Goals for the Future w/ Steph Wiltshire We set some time aside to catch up with Steph and discuss the challenges faced and goals for the future
Tell us a bit about your role within the company and how you got to where you are now?
What are the challenges you have faced this quarter? Since the Christmas break, it's a common thing for teams to shrink in
My title at the minute is an assistant owner. However I think it doesn't
size (especially with students going back to university) so the challeng-
necessarily reflect what my role actually is! If I were to summarise it
es I've faced is developing a broad spectrum of new people in order to
very briefly, I would probably say my role is to motivate, inspire and
build the crew to the point where we can be an independent trading
teach people how to sell and manage a team effectively. Initially when
company. That’s really been my main challenge, and therefore my main
I joined (2 and a half years ago) I just came in to get cashed up, make
focus over the last quarter.
a load of money and spend it at the weekends! It wasn't until I fully committed about 6 months in that my career really started to take off. I genuinely believe that I'm in the position I'm in because I decided to be. I've always been a hard worker, self motivated and positive but as soon as I decided, "this is it now", I put so much more effort in and really started to utilise the systems in place. Sheer determination got me to where I am now.
How do you feel you are developing within the sales and marketing world? What is it that makes up the Spirit of the Entrepreneur?
I never realised how much I was really developing as a young entrepreneur until I caught myself thinking like one. Being amongst successful people has really enabled me to pick up successful traits through process of osmosis. I'm picking up leadership skills, managerial skills and how to run my own business - no matter how small or large it is!
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And what have your personal successes involved? As a crew we have promoted the most amount of leaders in this location. We now also hold all of the location PBs and records! I'm seriously excited to see what we can achieve as a crew this year. With the quality of the team we have I think we can really hit heavy!
Do you feel that Mantra has set you up for achieving great things and helped you along the way?
The experience, development and opportunities I’ve had at Mantra I could not get anywhere else! I don't know anywhere else that has a business model that can empower a 21 year old to incorporate their own business. It's not even just the model that's incredible - the support network I've been provided with has guided and inspired me to do bigger and better things since day one!
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CATEGORY INTERVIEWS
You’re currently in Australia after winning a trip out there! Congratulations! Tell us how this came about?
To win the trip I didn't necessarily have to do anything out of my daily role, I just had to keep progressing; anyone who advanced to stage 4 of the business between the months of September to January automatically qualified. Being given the opportunity to go to Australia was a chance for me to meet with other business owners who were willing to share the secrets of their success. We spent each day with a minimum of 3 owners, taking part in Q&A sessions and learning their top tips for success in the business-place....Not to forget the nice dinners, drinks and sightseeing! If I were to take something away from this trip, it would be how to have an incredible work/life balance, how to take
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ownership of your business and the quality of people to recruit. At the end of the day if you're happy at home, you'll be happy at work which we all know is important in this industry!
What are your ambitions and goals for the future? Where do you see yourself?
Easy question! I have 3 rocks, I suppose...The first being to hit is to get my business trading in Bristol within the next two months. The second is to save 100K in my first year of ownership and to simultaneously develop at least one of my guys to run a business of their own. The third rock is to expand my business to another country. New York? Australia? The ultimate goal is to make money whilst I'm awake... and
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“ The support network I've been provided with at Mantra has guided and inspired me to do bigger and better things since day one! "
CATEGORY INTERVIEWS
The Past Quarter w/ Pagan Knill ‘At the start, I just wanted to earn a living, and now I want to run my own business, and that is all down to the support and development that Mantra have given me’
What is your favourite thing about working with Mantra and at 1to1?
I would say the people I work with! They’re my friends now, as well as my colleagues. It’s a very sociable and flexible job...I’m actually currently shopping for ski-gear for the ski-trip that’s coming up at the end of the month. So also the travel side of things, there’s a lot of that within
to come back to the office after our meetings, and we also have the mornings free which is great. I really like the flexibility so if I need to I can go and do family stuff.
What are your top tips for someone starting out in the business?
the company, so definitely a good incentive to work hard.
Get thrown in the deep end! Get yourself out of your comfort zone; you
Have you been on many of the trips?
zone, so being pushed in the deep end really helped me. But also just
Yeah, I’ve been on a few. I’ve been to Milan, Spain and then obviously ski-ing at the end of the month.
Can you all ski? I can’t! I’ve never been ski-ing before - I’m so nervous! Everyone’s been saying I’ll either love it or hate it...
What have you been working on this quarter?
won’t learn anything or develop at all if you’re not out of your comfort having the mindset that you can do anything! I think that self-learning is really important, whether that’s podcasts, keeping up to date with magazines, we even have what’s called a Hot Desk where you can phone up and recruit people. It’s really about getting stuck in and being proactive so you’re not waiting around for anyone else.
What does the spirit of the entrepreneur mean to you? I just wanted more than anyone else. I didn’t want to be average. I’m from a small town where every single one of my friends is stuck in the
We’re working in the charity sector at the moment, with Clic Sargent,
same job, nobody does anything, so when I moved out of my home
working to help kids get a diagnosis and treatment for leukemia. We’ve
town I just knew I needed to do something that would push me. I didn’t
raised lots of money for them; raising the money has been quite easy
know I had this entrepreneurial spirit, but I just wanted to be more than
actually as it’s for such a good cause. It’s all rooted in passion, inspiring
anyone else. I’m quite competitive! It was the help and guidance that I
others to donate. This cause is particularly close to my heart, so some-
got from Mantra that pushed me to develop my entrepreneurial spirit.
thing that I was already very passionate about.
At the start, I just wanted to earn a living, and now I want to run my
Do you find it easy to obtain a successful work / life bal-
own business, and that is all down to the support and development
ance?
that Mantra have given me. Working in the charity sector is all about
We’ve now started finishing a lot earlier in the evenings, we don’t tend
focusing on the difference you can make.
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spirit; you’re not just focusing on you, it’s all about other people, so
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CATEGORY HEALTH & WELLBEING
Food-For-Thought Everyone knows that a healthy diet = a healthy body = a healthy mind. You are what you eat, so here are our top brain-boosting recipes to help
– lox toast
– cauliflower soup
achieve maximum productivity in work and in life:
2 slices whole wheat toast
2.5 tsp ground turmeric
¼ cupa regular or no-salt-added 1% cottage
cheese
1 tsp ground cumin ¼ tsp ground chilli or fresh chilli to taste
2 slices red onion
1 large onion, diced
2 oz smoked salmon
1 tbs extra virgin coconut oil
Top toast with cottage cheese, onion and
salmon
3 cloves garlic, diced 1.5 litres bone broth
SERVE with orange or orange juice
1 large cauliflower, leaves removed
This delicious breakfast can be found on the Prevention.com blog, nestled in amongst lots
Hemsley&Hemsley offer up healthy, delicious
of other brain-boosting breakfasts to start your
recipes, packed full of goodness. This particular
day in the best way. Salmon is a fantastic source
recipe contains a healthy dose of Turmeric, a
of omega-3 and a great source of protein - an
wonder of the spice variety that possesses
essential nutrient for the body.
huge health benefits. Soup is also a fantastic on-the-go option for lunch - pour into a flask and take with you en-route to your jobs.
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CATEGORY HEALTH & WELLBEING
Here at Mantra, we encourage our employees to be the best entrepreneurs they can be by recognising the importance of taking care; taking care of employees and nurturing their spirit. To be a successful entrepreneur is a way of life; choose to eat well, drink well, study, work hard and play hard….do the things that encourage positivity, focus, health and growth. Look after your-
– viatnamese pho ga
self and others and actively choose to exercise these qualities in the workplace as well as at home. Mantra encourages the dissolution of a work/life conflict, instead choosing to combine work and play through our team-building exercises and trips abroad; a relationship develops between the two and the Spirit of the Entrepreneur is fired up ready to make its mark on the world.
1 (3-pound) whole chicken, or 4 cups
shredded, poached chicken meat, a mix of
light and dark 6 whole scallions 1 thumb-sized piece of ginger, crushed 1 tablespoon kosher salt 3 quarts chicken stock Fish sauce, for seasoning 1 (16-ounce) package dried rice vermicelli, cooked according to package directions 1 bunch scallions, thinly sliced (about 1 cup) 1 bunch cilantro, chopped (about 1 1/2 cups) Crispy fried shallots Pho is a fantastic, low-fat dish. High in vitamins and minerals, this delicious Vietnamese classic makes for a perfect post-work dinner.
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CATEGORY INTERVIEWS
Work Hard Stay Humble w/ Rob Cotterell You founded RedSeven back in 2013? What inspired you to start your own business?
I like independence. A bit of freedom, being my own boss, that’s always been something very attractive, the opportunity to build something of my own really excited me, the financial independence that goes alongside running a business; I’ve always been taken with the Spirit of the Entrepreneur, so to build a business that meets my standards and expectations, with core company values at the heart of it is something that is really important to me, and something I am thrilled to have been able to realise.
Now before you founded RedSeven, you were working here at Mantra. How do you feel your three years with Mantra set you up for establishing your own business?
I started in the industry straight out of university. I had no business experience, so within my three years at Mantra they taught me how to sell, how to cope with people, management skills... essentially how to run a business. All the coaching training I got from Mantra really helped to set me up for my own business venture.
not just sat at a desk answering phone calls, there’s always something different which myself and the team really enjoy; it’s good for morale and it’s motivating. Seeing the change in some of the guys that work for me, even those who have only been with us for a year, is remarkable. Running the business is great in terms of the self-development side of things, the change that you see in people that start out with no experience and become really, really skilled individuals.
What have you been working on this quarter? My company started in 2013 working with non-profits and residential campaigns, now we work with non-profits, residential campaigns, events campaigns and business campaigns; in the last 12 months we have progressed from concentrating on one market to a broader range of business ventures and collaborations, which is really exciting. (We’re currently raising about £90,000 a week for our charity partners which is incredible!) I think one of the challenges has been time management, working with different sectors, learning how to work in events, learning how to work in business to business. The growing pains of a developing company, perhaps? For example, we now have 30-40 people working in the of-
What does your typical working week look like? Is it con-
fice, as opposed to last summer where we had just 15, so coming to
tinually varied? Do you like this aspect of the job?
terms with this expansion on a personal level, which then feeds into
It is crazy. We have lots of structures in place, certain training sessions,
a rewarding one.
coaching sessions. I love that there are no two days the same. We’re
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the expansion of the business as a whole has been a challenge, but
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CATEGORY INTERVIEWS
What are your top tips for being a successful entrepreneur?
When I think about really successful people, the common denominator is ambition. People having that drive to do well, to be better than average. As a company we have 7 core values, including team-work, positive mentality, work ethic, likeability, being self-motivated… so these are some of the qualities that we look for and go on to cultivate within our company. To be a true entrepreneur you have to have incredible standards. The reason we do so well here at Red Seven is that we are meticulous with our values, our ethics and our morals; we do things professionally. We attract great people because we get great results. Anyone can be successful in a short space of time, but to actually last in an industry you have to uphold your reputation, so I think having these core values are a huge part of what makes up the spirit of the
with one of the leader’s and trained bit-by-bit, so they are supported every step of the way. There’s always someone there to help support them, help motivate them over the course of their introduction into the company. With millennials, they’re not always auditory learners, they’re very visual so they like to be shown what to do rather than told what to do.
In terms of lifestyle, what factors do you think contribute to a successful working day - food / exercise / focus / productivity?
Lots of the guys do their own learning and are very entrepreneurial, they read lots of books and go to seminars. We don’t start until 12pm, so lots of the team have the morning to do what they like before their office based work. We also have lots of team-based events, so every
entrepreneur, and a successful one at that.
quarter we set office goals and reward these with experiences such
How do you attain a high level of one-to-one customer ser-
a week, as an office, we have Team Nights and get together and go
vice within your team? What is your advice for your staff?
We have an induction day in the office with us followed by an interactive coaching day where they spend a day with one of the sale’s teams watching the process. For the next 6 days, the individual is paired up
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as Zombie Experience Days or going to the Cheltenham races. Once for dinner and drinks - we’ve been to almost every restaurant in the whole of Swindon! We’re definitely a family, everyone gets along really well and spending lots of time together creates a good working environment.
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“ To be a true entrpreneur you have to have incredible standards "
CATEGORY CLIENT VISITS
The British Heart Foundation RedSeven client visit to the British Heart Infirmary
T
he work that we do here extends across a variety of sectors, one of which being the charity sector. We help to raise money for many important
causes, help fund research, educate others and we recognise the importance of establishing a fantastic working relationship between one of our companies. RedSeven Marketing represent tthe British Heart Foundation, an incredible charity that fight heart and circulatory disease through funding
research,
developing
life-saving
equipment, education, and helping those with heart conditions obtain the necessary treatment. Recently, the team at Redseven headed over to the British Heart Infirmary in Bristol for a client visit during which they learnt more about the work that the BHF do and had the chance to engage with the top professors in the field. We spoke to Fidel Nanton about his experience:
‘The trip was incredibly inspiring and informative, it really expanded my knowledge which in turn gives me confidence when speaking to our customers. We had 6 different lectures on what the British Heart Infirmary do which informed us as to what their clinical trials involve. The one that stood out was the Heart Plaster for Babies - this is a plaster that helps babies born with heart problems have a better survival rate and live a more normal life.’
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CATEGORY CLIENT VISITS
Actor: Fidel Nanton Not only did the team get to experience lectures, and learn from some of the top professors in this sector, but they also had the chance to get involved in some practical work, looking at live cells under the microscope.
‘It was an incredible trip; it made me so proud of the clients we represent and enabled me to engage with customers in a more informed and passionate manner. It was an absolute privilege to meet the top experts in this field.’ The working relationship that we have developed with our charities is something that we are extremely proud of; the work holds such a lot of value, therefore it is really important that our team members are given the opportunity to directly engage with those that work at the heart of charities such as BHF. Rob’s team at Redseven are currently raising around £90,000 a week for their charity partners, an extraordinary achievement - congratulations to all, and thank you again to all at the British Heart Infirmary in Bristol for facilitating the visit.
“We help to raise money for many important causes, help fund research, educate others and we recognise the importance of establishing a fantastic working relationship between all.”
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CATEGORY INTERVIEWS
The Road to Ownership w/ Cam Ashwin ‘I started working in retail initially, so it’s been a brilliant journey, both personally and professionally.’
What is your role in the company and what does it involve? You’ve recently been promoted, is that right? How long have you been a part of the team? Did you study at uni
tion to set up your own company?
and then join?
months which I’m really excited for.
I’m a Crew Leader at the moment and almost an Assistant Owner. Ba-
Are you daunted by the prospect of setting up your own
sically I manage a team of about 8 people, and the assistant owner has the role of generating about 3 million pounds a year for the clients which is really exciting. I started for Mantra about three and a half years ago and then went over to Rob’s company at RedSeven.
Yes, 100%. I’ll be looking to set up my own company in the next 6
company? Is there much risk taking involved?
By the time you get to the stage where you’re thinking about setting up your own company, you’re sort of doing everything you would be in your own company anyway, you’ve had the time and space to learn
What have you been getting up to over the last quarter / 3
within a safe environment and learn from others above you, so you
months? Particular successes or challenges?
definitely feel properly prepared and ready to take on the challenge.
I went to Barcelona with Rob to celebrate my promotion which was bril-
Has this always been your ambition, to run your own com-
liant. We went over to Mclaren which was amazing. We had a 5***** hotel, VIP seats for the game, it was a really exciting weekend. There are loads of trips which are great incentive to work hard and a great work ethic within the team. Each quarter we have a different trip, the next being the Ski Trip. There’s quite a lot of variation at work, which I like because it gives us the freedom to do the things that we want to do.
Where do you see yourself going? Do you have any ambi-
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pany?
No, not at all! To be honest, when I first started, I just wanted to make some money, but then from working at Mantra, I’ve developed aspirations to set up my own company. I started working in retail initially, so it’s been a brilliant journey, both personally and professionally. You develop level by level and are mentored and trained thoroughly throughout this process in order to hit your goals and targets.
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CATEGORY MEETINGS & EVENTS
New Leaders Meeting Update on Georgia & Alice - 2 of our Top Leaders
The New Leader’s Meetings are held every month to welcome in the recently promoted leaders, introduce them to the Owners and offer them the opportunity to take part in a Q&A. A fantastic networking event and platform for the New Leaders to learn from the best in the business.
T
ell us a bit about the New Leader’s Meeting you attended recently?
Georgie: Challenges, I’d say that because it’s a business in which people come and go, I did struggle a bit if I lost members of my team, and I’d take it quite personally; but i’ve just realised that it’s a part of it. You’ve got
Georgie:
It
was
fantastic,
on
one
hand it was great meeting all the guys from the different offices and all the other New Leaders that were there, having the opportunity to network with all of them. Also meeting the heads of the company - James Buckley,
to lose some members of your team in order to find the group that works best together. I think it’s really important to have a proper goal plan, and reviewing it regularly. I set myself a goal plan every couple of weeks.
Alice: With this job, you regularly see people
Rob - it was really inspiring.
come and go, so I’m just really focussing at
Alice: I thoroughly enjoyed it. I got my pro-
ple I get in and making sure that they are hit-
motion quite quickly, but missed out on the first Leader’s meeting, which meant that I had the chance to experience what it was like to actually work as a Leader before attending the meeting. I was lucky enough that Mike Blane was there, and it was absolutely fantastic to meet him, he’s such an inspirational person. In a lot of jobs you don’t really get to meet the heads of the company face-toface, so being around all the Owners - Mark Twitching, James Buckley and Fran - was really inspiring.
Why do you think it’s important to attend these meetings? Alice: It’s so important to spend time with these people and to hear their success stories directly, so you know that is is actually achievable. Everyone was really willing to sit down and listen and answer everybody’s questions which I found really helpful.
the moment on retention; keeping the peoting their incentives and goals. I’ve recently set up my team, AM Marketing, so I’m focussing a lot on establishing a clear Identity, using online platforms such as Instagram and Facebook to show how proud I am of to be a part of the organisation.
Where do you aim to be in the next year? Georgie: My goal is that by the end of the quarter I will be at the level of Crew Leadership, and by the end of the summer, building my own office.
Alice: I want to become a Promoting Leader, so my goal is to get someone on my team promoted to New Leader and send them to the next meeting. I also want to get my Crew Leadership promotion by summer, and then I’m hoping by this time next year I will have hit Assistant Ownership Criteria.
What did you find difficult / what have been your recent successes?
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CATEGORY EXPANSION
Veronica & the Russian Expansion
H
ere at Mantra we are continuing to expand, not just in the UK, but internationally as well. Currently, we have offices in the UK, Spain, and more recently we have begun to establish ourselves in Russia. Over in Moscow,
Veronica is fronting this expansion with the Vio Organisation planning to set-up in St Petersburg over the coming months. This is a huge achievement, and something that Veronica and the team should be extremely proud of. Exciting times lie ahead; however, Veronica has had to face huge challenges to get to where she is now. She is a
the at the top of your game? I always knew that in order to obtain a new skill set and progress to the next level I just needed to talk to more people than anybody else in the office and learn from them; if you actively absorb information, seek advice and watch others, the skills and results eventually come. The same applied to every stage of my career and I continue to remind myself of that even now. I got promoted to AO in two and a half years and had the chance to run an office in Newcastle; however, unfortunately I had to leave England on the edge of my ownership promotion due to my visa. That was very sudden fact that I wasn't really prepared for.
shining example of someone that possesses true Entrepreneurial Spirit - hard-work, foresight and determination. This is her journey so far:
Where did you begin your journey into the sales and marketing world?
I finished Sussex university in Brighton and promptly moved to London to find a job and build my career. I joined the company in 2011 and since then it has been very adventurous journey! My first week was not very resultative; I never had any natural ability to sell, but I knew that my ability lay in getting results by working hard. Things moved very quickly and I became a leader after only 8 weeks with the company which I think at the time was a record!
How did you continue to ensure that you were
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That’s a huge obstacle to suddenly be faced with! How did you overcome this?
I moved to Russia to develop new division. Back then in Russia the business world was very rough and only in its infancy, similar to the that of Appco 20 years ago. That was the biggest challenge, to start from scratch and build the division and team in those fresh, undeveloped conditions - but for that reason it has become my biggest pride! One door closed and another opened which presented me with the best opportunity I ever could have had. To be the first in a new country is challenging but for that reason it’s rewarding. After a year and a half I've built a great team of 20 guys and 17 leaders. I hit my assistant ownership promotion again and I have promoted 1 crew leader. I am about to promote my first AO and open my first outside deal. A big year lies ahead.
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“ My first week yielded great results; I never had any natural ability to sell, but I knew that my ability lay in obtaining results by working hard "
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Top Holiday Destinations Events to Attend this Summer
In line with our advice on how to nurture the entrepreneurial spirit, we thought we’d share some of the best Wellness Festivals in the UK and abroad, for you to enjoy a weekend of relaxation, talks, workshops ...as well as some partying!
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We understand it’s important to relax over the weekends, and what better way to nourish your mind and your body than to kick back, indulge in a sunset meditation and (if you’re feeling adventurous) some aerial classes, before a spot of gin-tasting and live music to send you off into the night. First up, we have Soul Circus Festival in Gloucester:
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Soul Circus Elmore, Gloucester 18 - 20 August 2017
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‘We live in constant search of the mystical "b" word - balance! Look no further, Soul Circus is the definition of balance. Spend your days doing hot yoga, indulging in our spa, sipping on juice. Spend your evenings at our counter bar drinking local brews, shaking your booty to our DJ sets, eating locally sourced food at our supper clubs.’ - WWW.SOULCIRCUS.YOGA -
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Next up we have one for the fitness fanatics, more Bootcamp-than-Bliss, but definitely one to get the heartrate up and the endorphins flowing. A weekend of fast-paced fun with some delicious food thrown in for good measure, we have Balance Festival, located in the capital city. ‘’Welcome to Balance Festival, the new destination for Londoners embracing a healthy lifestyle. Balance brings together well-travelled foodies, worldclass fitness trainers, awe-inspiring yogis, and real people who share a common vision — to achieve a better self.’ -
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WWW.BALANCE-FESTIVAL.COM
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Balance Festival
Truman Brewery, London 12 - 14 May 2017
Wanderlust Festival Various Locations & Dates
If you’re feeling slightly more adventurous and are eager to get out of the UK, guaranteeing yourself a dose of vitamin D and some sunshine for the soul, check out Wanderlust Festival - taking place in various locations across the world depending on where it’s summer! A fantastic combination of outdoor activities and inspiring lectures, this festival is a cultural explosion just waiting to be absorbed. ‘Wanderlust Festivals are all-out celebrations of mindful living. Join a remarkable group of yoga and meditation instructors, musicians, speakers, chefs and attendees for a transformational experience at the world's most beautiful mountain resorts. Explore new ideas, make new friends, discover new abilities, and dance your heart out. Adventure awaits.’ - WWW.WANDERLUST.COM -
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Barcelona Las Ramblas
‘Really buzzy, fantastic architecture, it was just a really friendly, vibrant city to be in’ Rob
T
o celebrate Cam-
a-plenty and when you’re just about full-to-
eron Ashwin’s pro-
the-brim with new found knowledge and visu-
motion
Crew
al inspiration, head to the sea for some fresh
Leader, Rob from
air as you soak away the hustle and bustle of
RedSeven Market-
the city. Or why not head to the parks, grab
ing took him on
a bite to eat from the market, ‘La Boqueria’,
a
and enjoy for a moment the space that Bar-
to
congratulatory
trip to Barcelona.
celona has to offer?
Whilst there, they stayed in a 5* hotel just down from Las Ramblas - Barcelona’s famous tree-lined boulevard - right in the centre, with
The guys had the chance to go and see the
the city at their toes. The hotel had a lovely
Sagrada Familia - the grand Roman Catho-
spa and a pool so the guys could relax and
lic church, also designed by Antoni Gaudi -
freshen up after a day of sight-seeing and
which really is a sight to behold, a stunning
exploring around the cobbled streets of this
piece of Gothic architecture. In between a bit
vibrant city. Barcelona really does have so
of shopping and clubbing along the beach,
much to offer; a colourful combination of the
Rob and Cam got to go and watch the Barce-
old and the new, with the infamous Gaudi
lona game, where they were given VIP seats
structures that stand proud in amongst the
for the Barca vs. Deportivo de la Coruna
sprawling avenues of cool bars and restau-
game as a reward for Cam’s fantastic efforts
rants, and the winding alleys of the gothic
this quarter; the atmosphere was fantastic!
quarter just a stone’s throw away.
To finish off the trip, they headed off to an amazing restaurant called the Royal Thai,
Whether you indulge in some fine-dining and
not quite authentic cuisine, but this place is
late night tapas on a balmy summer evening,
apparently one of the pioneers of Thai food
or soak up the sun whilst climbing to the top
in Barcelona - good choice guys! Congratula-
of Tibidabo for a breath-taking glimpse of the
tions Cam, we are looking forward to seeing
city, this city is nourishing in every respect.
your developments over this year.
Rich with history and culture, exhibitions are
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Ski-ing Finesse Chamonix
H
aving
just
re-
turned
from
our
ski-trip we took a minute to reflect on our time there. As a reward for the Top Premier Club team, we jet-
ted off to the beautiful resort of Chaminox for a well-deserved long weekend on the slopes. Situated at the base of the highest summit in the Alps, we witnessed some stunning views, as we hit the snow and worked on our ski-ing finesse; home to the first ever Winter Olympics in 1924, these slopes have had experience sporting history in practise. We stayed in a wonderful boutique Hotel and alongside the activities, there were lot's of opportunities to relax and network. See you again next year..
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As a follow-up to the ski-trip, we will be picking team members to join us for another Premier Club long weekend, this time to the exotic island of Ibiza. We are really excited about this trip coming up in October, and there’s plenty of time to earn your place before then; what better incentive to work hard than some time away in this vibrant holiday destination? Full of buzzy bars, beautiful beaches and delicious food fresh from the sea, we are really looking forward to this one ... will you be joining us?
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Ibiza Weekend Premier Club
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Autodidacticism The Value of Self-Learning ‘I think that self-learning is really important, whether that’s podcasts, keeping up to date with magazines, or even we have what’s called a Hot Desk where you can phone up and recruit people. It’s really about getting stuck in and being proactive so you’re not waiting around for anyone else.’
I
-
PAGAN KNILL
-
n this edition of Mantra maga-
this; 1. Introspection and character analysis: learn-
zine, we are looking at what it
ing from yourself 2. Learning from others and us-
means to possess the ‘Spirit
ing external stimuli to alter your perspective.
of the Entrepreneur’, the quali-
Here we have a breakdown of the most useful and
ties that contribute to this and how best to cultivate them. Self-learning is a huge part of this; to develop as a business
leader, it is important to develop as an individual. There are two ways in which we can understand
popular blogs, books and podcasts to help you continue your learning at home, stay proactive and get inspired...tune in….
CATEGORY DEVELOPMENT
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CATEGORY BOOKS, BLOGS & PODCASTS
Books, Blogs & Podcasts The Compound Effect
Contagious
The Power of Now
First up, we have a New York Time’s
With the development of technology and
A timeless exploration of the importance
best seller from the publisher of SUC-
the internet a huge part of our lives, it is
of living in the present, this extraordi-
CESS magazine, Darren Hardy. This book
important that we recognise and under-
nary book by one of the most important
says it how it is. Nothing in excess, just a
stand the best ways in which to use it.
spiritual teachers of this time is a must-
straightforward distillation of the actions
Why do things go viral? How can one en-
read. With our day-to-day life saturated
that lead to a successful life. This book
sure that their ideas reach more peo-
with information, noise and a constant
concentrates on the small, day-to-day
ple than anyone else’s? Another NYT
projection of self into the future, it has
decisions we make and the impact they
best-seller, this book helps us to analyse
never been more important to ground
can have on the rest of our life; start by
‘why things catch on’; in understanding
oneself in the present. A book that is rele-
making the decision to read this book -
this, we are already much much further
vant both to work and to one’s home-life,
tune into yourself and your career - and
ahead in the game.
Do What You love
Why Things catch On
continue to tread the path to success.
By: Darren Hardy
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By: Jonah Berger
By: Eckhart Tolle
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CATEGORY BOOKS, BLOGS & PODCASTS
Blogs
Grit
The Power of Passion &
Sales & Marketing
Podcasts
Sales & Marketing
Perseverance
01
Workin It By: Scoro
01
Startup By: Gimlet Media
https://www.scoro.com/blog/
02
Unsettle By: Sarah Peterson
02
Entrepreneur on Fire By: John Lee Dumas
http://unsettle.org
03
Tiny Buddha By: Lori Deschene
03
Changeability By: Bryant / Illman
http://tinybuddha.com/about/
04
The Utop Life
04
Radiolab By: Donald Kelly
By: Thai Nguyen http://theutopianlife.com
05
Become The Lion
05
The Sales Podcast By: n/a
By: Xifaras https://www.becomethelion. com
Success as an entrepreneur doesn’t just
04
lie in talent and knowledge, passion plays a huge part in ensuring one achieves their goals. Angela Duckworth calls this combination ‘Grit’, and through revealing insights into psychology, social explorations and real-life experiences, presents an enlightening study into the value of
05
Life Hack By: Leon Ho
Keep learning, keep improving and keep
http://www.lifehack.org
moving forward.
Scott H Young By: Xifaras https://www.scotthyoung.com/ blog/
perseverance within the industry.
By: Angela Duckworth
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Email fran@mantramarketinggroup.com
Tel 0117 920 9291
Website www.mantramarketinggroup.com
M A N TRA M A R K E T ING GR O UP
Starting in 2000, Mantra Marketing is an inter-
ents and partners, Mantra Marketing provides
national group of direct sales and marketing
a professional sales solution to any business
companies.
wanting to increase their customer base.
Spreading throughout the UK, Spain and Rus-
Consumers are exposed to over 3,000 adver-
sia. Mantra provides bespoke sales solutions
tising messages every day! A more direct, per-
to some of the world’s most respected brands
son-to-person approach is required. That’s
including NGO’s, Telecommunications, Energy
why the Mantra Marketing Group exists. We
Providers & Financial Services sectors. With
engage directly with consumers - face to face.
over £30 million generated per year for our cli-
We call it ‘The Human Commercial’.
D AY O N E M E D I A
Email info@dayonemedia.co.uk
Tel 0117 244 9356
Website www.dayonemedia.co.uk
Social instagram: @dayonemedia twitter: @dayonemedia facebook:/dayonemedia.creativevideo
We are a small team of designers, develop-
maximise efficiency and are always ready for
ers and cinematographers, who passionately
what is coming next.
work together to create better experiences and strengthening the relationship between brand
Design defines so much of our experience. It
and consumer.
brings order to complexity and inspires real connection between brand and consumer. To
We understand that the interaction and ex-
achieve something great we believe you need to
change between brand and consumer is ever-
build partnerships through clear communication
changing in this digital age. We work to build
and understanding.
relationships with our clients, ensuring that we
Appco Group Support, together with our charity partners, would like to thank
Mantra Organisation for raising £6,543,202.05 in 2016 on behalf of our charity partners.
/ COMBINING LOCAL KNOWLEDGE WITH GLOBAL EXPERIENCE 1704-9749
Q1 Funds Raised UK £1,384,094
Office List Mantra Marketing Group 2017
CATEGORY OFFICE LIST
Our UK, Spanish and Russian office list. Please be sure to check out the websites accessible through the links provided. Also please be sure to visit our social media channels for future developments
Mantra Marketing Group James Buckley / Francis Colam www.mantramarketinggroup.com
Leela Promotions Aparna Rakesh Plymouth www.leelapromotions.com
RedSeven Marketing Robert Cotterell Swindon www.redsevenmarketing.co.uk
1 to 1 Advertising Mark Twitchin Bristol www.1to1advertising.co.uk
Grupo Inventa Madrid Ivan Yanez Madrid website coming soon EMDI Marketing Nelson Pereira Reus www.emdimarketing.com
Z Marketing Aidar Zamaletdinov Moscow website coming soon
Vio Organisation Veronica Ovechkina Moscow website coming soon
1 to 1 Advertising #2 Mark Widnel Barnstaple website coming soon
Eagle Eye Worldwide Lee Coxon Plymouth www.eagleeyeworldwide.co.uk
Fairview Advertising David Hebblethwaite Ipswich www.fairviewadvertising.co.uk
Force Marketing Rebeca Perez Madrid www.force-sp.com
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“It’s not about ideas. It’s about making ideas happen” - SCOTT BELSKY CO-FOUNDER BEHANCE -