We congratulate the first ever winners of the Francis Davies Award and reflect on what it takes to win
We catch up with Rob Cotterell to reflect on what it means to sell with purpose
We cut straight to the chase and provide you with valuable insight direct from 3 entrepreneurs making waves in the organisation
We catch up with John Walters to discuss his incredible journey so far
Francis Davies Chief Editor
Fran is Chief Operations Officer for Mantra Marketing working wtith people and companies to help the business become more efficient and profitable.
Kevin Nash
Sub-editor
Kevin is the General Manager at the Promotions Company ,working with colleagues and their teams to help them achieve their goals
Ellie Ford Editor / Author
Ellie runs Flossy Notes from her Cornish base in Bude. She works with small businesses on their marketing objectives, covering services such as social media management, content creation, and a host of copywrting projects
Alex Rae
Art Director / Designer
Alex is an accomplished designer, and visual artist specialising in brand communications.
If Christmas is for celebration, the new year is for impetus. One of our favourite times of the year, walking back into the office to hear everyone’s goals and resolutions, from health and fitness to financial, and mindfulness to the obscure.
As an organisation, there weren’t many goals that weren’t hit last year, which only serves to encourage our future endeavours and reach for more.
So, what’ve we got lined up for 2025? Along with award ceremonies, international R&Rs and meetings to inspire, there are several expansions on the horizon with the likes of Emily Gara heading to Plymouth, Arnas Gailusas off to Norwich, Mazhab Anis opening up in Leeds, Jemma Randell with her sights set on London, Bilal Hussein moving to Leicester, and Phil Reid expanding his operations in Birmingham with Sahr Nanoh.
may well be news to others.
A special mention goes to Vik Verma, Managing Director of Adway Marketing Group. Someone who gave up their own time, six weeks in fact, to help another business owner going through some medical issues. He left his team in good hands and drove each week to assist another team with sales coaching, team leadership, recruitment and administration. Thank you, Vik. This is what our business is all about; helping, supporting and encouraging others.
Five countries - fifty citiesfive years
James Buckley, CEO of the organisation, wants to encourage you to book those trips as opposed to talking about them. He admits to being reminded himself in 2024 of the impact networking has, no matter how many years of experience you hold. Hosting a group on a trip to Australia, his love for travel has been reignited and he returned with lots of things to implement himself.
It’s too easy to get stuck in a routine and become complacent with tasks you no longer feel are necessary. We all need to be aware, however, that there are people around us that don’t get the chance to learn our thought processes, the theory behind our systems and actions, unless we are showing them. What might be second nature to you
And wow. We couldn’t close our introduction without giving some kudos to both Asma and Ahmed of Legion Marketing. The growth, both commercially and personally, we’ve all been lucky enough to witness over the past two years is nothing short of phenomenal. Ahmed’s story, he won’t mind us telling, is that he used to watch the world go by as a security guard and now he’s the managing director of an organisation spanning multiple cities.
After a well-deserved festive season, full of parties, love and laughter, we all enjoyed some time relaxing and spoiling our loved ones. 2025
“Both Ahmed and Asma have shown such maturity throughout their entrepreneurial journeys so far, supporting one another, investing in their teams and business and operating beyond their years.”James Buckley
2024 was an incredible year, we can’t wait to see what we can do in this one!
This weekend is pinpointed in our calendars as a mega opportunity; the chance to delve into new topics and methods, and showcase who we are. This one got the ball rolling for a great period ahead and ensured everyone was on the same exciting page.
Friday 7th February 2025 saw all the business owners and support staff meeting at The Lowry in Manchester to catch up on fantastic new initiatives being implemented by certain offices. We got to hear the challenges that have arisen, how these were overcome and what’s worked well so far, enabling others to do the same if they so wish.
On Saturday 8th, the entire organisation got to-
gether for the National Leadership Meeting to hear from guest speakers on intriguing topics such as recruitment and trends for 2025. There was a breakout session for those within the events division too, an area that’s really taking hold this year.
This weekend is also the chance for individuals to shine publicly. We host an awards ceremony whereby we give accolades for sales, team leadership and recruitment.
Thank you to all the keynote speakers who lit fires that weekend (metaphorically!)
Massive congratulations to Brett & Katie on winning the Francis Davies award.
The debut is here! Our first-ever awards show for the Francis Davies Award took place in Cheltenham at Cowley Manor, an exciting moment for us all.
This award is one that honours something deeper than statistics. To win, you show qualities we admire, those that aren’t related to sales or performance. Perhaps someone who goes above and beyond on a more personal level, someone who has shown true grit, courage, or perhaps selflessness. As well as the multiple results-based accolades we give out every year, we want to be able to reward what really matters, character.
For the first ever Francis Davies Award given, Fran chose to give it to two people, a working duo…
Brett Smith and Katie Shears from The Promotions Company.
They were chosen for multiple reasons; their unassuming nature, choosing to work hard without anybody watching, and the way in which they truly care for those around them. When Brett or Katie ask you how you are, they genuinely want to know what you have to say, they listen, they care and they’re loyal. They’re naturally great with people, it’s never forced.
Besides the kudos, they were treated to a luxurious spa day at Cowley Manor with overnight stay as to really make the most of the experience.
Congratulations Brett and Katie, and thank you.
“This award is one that honours something deeper than statistics. To win, you show qualities we admire, those that aren't related to sales or performance.”
s sales agents, we’re in the privileged position to have an impact. An impact on our clients, but more importantly, an impact on their customers.
Working with a range of industries, from energy companies to charities, we’re able to make a difference to end-of-the-line customers from multiple angles. We’re proud to say our company has been able to improve the lives of people through medical research, money saving, care within the home, animal welfare, international disasters & crisis aid, and much more. It’s safe to say, coming to work is never a waste of our time or energy.
Salespeople are known for their competitive spirit and ‘gift of the gab’, but for us, there’s a notable difference between having that ‘sell, sell, sell’ mentality and selling with passion. The quantity of customers gained for the client is less important than the suitability of the customer, as the return on investment is far greater. Knowing that the customers you acquire for your clients are going to be long-standing makes a world of difference to the feel of the transaction, but also the impact it can have, especially when you’re working with charity partners.
As an example, Breast Cancer Now has a mission statement that packs a punch.
“Our vision is that by 2050, everyone diagnosed with breast cancer will live and be supported to live well”
That’s right, their goal is for no one to lose their life to breast cancer. If that doesn’t breed passion throughout a sales team, we don’t know what will. We have a tonne of passion because the funds we raise are going toward social change. The funds we help generate will help them hit these incredible goals.
The gravity of the impact our work can have on others is never lost on us; reaching 2050 knowing we helped make that goal a reality is enough to give you goosebumps.
“We’re so proud of the work we do, facilitating these charities to hit their objectives. We’re creating social change, we are part of the solution and that’s what motivates our team. We really care about what we’re doing here” -Rob Cotterell
We caught up with Rob Cotterell from The Mentorprise Organisation to discuss the importance of selling with passion. We asked what he liked to see in candidates when recruiting for openings within his business, to which he said,
“Likeability. Decent people. If I like you, you’re genuine and polite, your morals align with
ours, and I know I’d enjoy spending time with you, then I can be certain you’ll do well. Those characteristics lend themselves to someone who is respected, someone who will show up for others and someone who gives a sh*t.”
Having worked in the direct sales industry with charitable causes for over 15 years, we wanted to gain Rob’s perspective on whether there have been any significant changes in attitudes. His answer might surprise you…
“Even with the rise of social media, I don’t think people are any more clued up on the gravity of certain social issues. The way the world is going, we’re watching less terrestrial TV so we are seeing fewer adverts, and with other marketing avenues, we’re bombarded with so many messages that we’re becoming desensitised to them.”
He explained how one charity partner, the ‘Make a Wish Foundation’, whom you may expect to do their work with relative ease considering their national coverage, are operating at a considerably lower rate than is required.
At the time of writing, there are 63,000 children eligible for a wish, yet in 2024, as they don’t receive any government funding, they were only able to grant 1000. The 62,000 children sat on the waiting list, may never have their wishes granted.
These statistics are all the motivation we need to go and do our very best every day.
Whether you work in sales, recruitment, administration or marketing, we hope that passion and purpose is a driving force behind your performance.
“Even with the rise of social media, I don’t think people are any more clued up on the gravity of certain social issues."
“We’re so proud of the work we do, facilitating these charities to hit their objectives. We’re creating social change, we are part of the solution and that’s what motivates our team. We really care about what we’re doing here”
- Rob Cotterell -
“Overall, this period has been a testament to our team's hard work and adaptability, it’s been an incredible journey so far.”
From July 2023 to January 2025 there hasn’t been a single issue of this magazine without a showcase, highlight or celebration for the Legion Marketing team. This office, and this particular group of people, have hit the ground running like none other.
Percentage growth in team: 475%
Percentage increase in sales: 642%
Support staff growth in numbers: 200%
Awards won: ‘The Champions Shield’ and ‘New Marketing Company of the Year 2023’ Money raised for clients: £4,592,717 Additional offices opened: Colchester
There are many within the industry looking to Asma Brahimi and Mohammad Ahmed for clues; How do they continue to do so well?
There are office visits and observations happening weekly for this London office, with brand ambassadors and other business owners travelling across the country, and even internationally, to see for themselves where their success is coming from.
Luckily for those curious, we’ve got an all access pass to their company systems, team dynamics, and most importantly, thought processes behind the magic. We sat down with Asma for some midweek reflection on the whirlwind that’s been Legion Marketing so far.
Asma! Another successful period in business for you and the team, what’s been the biggest difference between 2023-24, and 2024-25? The good, the bad and the ugly, please!
“Overall, this period has been a testament to our team's hard work and adaptability, it’s been an incredible journey so far.”
One of our highlights has to be winning ‘The Champions Shield’ whereby we had to perform through several knockout rounds to be crowned; from 32 offices to 1. The recognition of this, and winning ‘New Marketing Company of the Year’ validated our team’s dedication and elevated our profile significantly within the industry. Expanding into Colchester marked the beginning of our trajectory toward an organisation, not just a single office. It’s allowed us to set the foundation for longterm growth and a more robust network.
We didn’t start 2024 as strong as we had hoped, through no fault but our own. Both myself and Ahmed will admit that we had taken our ‘foot off the gas’ and were becoming complacent. We needed to be in the field with our team setting the example, supporting them and continuing to develop their skills, but spending more time in the office meant we were lacking in leadership. Recognising this gap pushed us to go back to basics and actively guide the team.
"Make personal development a part of your company DNA by offering, and encouraging, ongoing coaching and one-onone mentoring. The goal is to elevate your team to their full potential."
The Ugly
We grew rapidly in London which brought challenges, such as maintaining consistency across a larger team and managing an increased workload without sacrificing quality. Each member of our team deserves the right coaching for them in order to advance in the industry. It was tough and overwhelming, but we’ve focused on enhancing our processes and communication to support our team effectively.
If you were to write a full-proof ‘plan of action’ for a new business owner within the industry, what would be your nonnegotiables?
Build a Strong Team Culture from Day 1
The strength of your team is the backbone of your business. Set clear expectations from the start, recognise achievements and create an environment where people feel motivated, appreciated and supported. When people feel valued, they’re more likely to perform at their best.
Invest in Training & Development
Make personal development a part of your company DNA by offering, and encouraging, ongoing coaching and one-on-one mentoring. The goal is to elevate your team to their full potential.
Create a Daily Plan and Stick to it
Consistency is key in our industry so develop a structured daily and weekly plan for you and your team. Include time for meetings, oneon-ones and training sessions for each team member. Track progress regularly and hold everyone, including yourself, accountable.
Set Clear, Measurable Goals and Track Performance
Set specific targets for both individuals and
the business, and make sure you track the progress daily, weekly, monthly and beyond, celebrating the little wins as you go.
Embrace Adaptability and Innovation
The industry is constantly evolving so staying flexible is essential.
Asma, how would you say you've grown as a person?
On a professional level, managing a team has taught me the importance of patience, leadership and organisation. I have had to learn how to navigate challenges and adapt quickly, ensuring I support my team in a way that fosters their growth.
Personally, I have built greater resilience and learned to handle pressure with more composure.
What do you wish you had embraced sooner?
Delegation. Early on, I tried to do everything myself thinking I had to control every aspect of the business. Over time, I realised that empowering my team to take ownership of tasks and trusting them with responsibilities not only freed up my time but helped them grow. I noticed a significant improvement in productivity and it allowed me to focus on the bigger picture.
A brilliantly honest account from a business owner operating in a 2025 world. Thank you, Asma.
As a sales company, we have focused heavily on progressive learning and skill acquisition for those within sales roles, and now administration and recruitment staff will be able to develop at a pace to suit their individual ambition too.
It’s time, guys. For years our support team members have progressed within their careers with hard work, consistency and working alongside
ambitious business owners. It’s worked for many and led to lots of fantastic opportunities, but the time has come to take skill acquisition and personal development into their own hands.
Kevin Nash, General Manager of The Promotions Company, has been climbing the ladder for over 15 years working in multiple divisions including sales, recruitment, event management, administration and business development. He has long been everyone’s favourite mentor with a selflessness like no other and a laugh to subside even the worst moods. It’s this cellular involvement within the company that has led him to launch the new advancement programme for support staff.
As a sales company, we have focused heavily on progressive learning and skill acquisition for those within sales roles, and now administration and recruitment staff will be able to develop at a pace to suit their individual ambition too.
“I really wanted to replicate it for the support team. When you were working with a business owner, you just got on with your role really, there were occasional meetings for you, but there wasn’t necessarily a particular development programme. Your growth and career development traditionally depended on the success of your office, so you were almost in limbo. We wanted to give support staff their own programme to work through, supporting them individually through calls, meetings and activities.”
Kevin Nash
A 2-part initiative, the Admin Academy encourages autonomy over career trajectory. The first phase is a host of regular calls, meetings and activities whereby team members can network with those outside of their own office, learn from one another and gather the support they feel they need.
The second element that’s now in development is a specific COD (Cycle of Development) whereby you’re able to progress through various stages at a rate that works for you. You’ll start as part of the Junior Support team, learning each progressive element from those senior to you. You’ll practice what you’ve learned, build confidence, and gain responsibility as your capabilities grow. As examples, some of the milestones to tick off are:
“It’s really nice to see people coming through, running topics and training others. There’s a new generation of people coming through, so it’s not just us oldies running meetings anymore!”
• Running a conference call for others
• Presenting a topic at a meeting
• Mentoring somebody
• Training someone on your team
As with every aspect of our business, we want our support team members to feel proud of who they are and what they’re achieving at work.
“It’s really nice to see people coming through, running topics and training others. There’s a new generation of people coming through, so it’s not just us oldies running meetings anymore!”
Fran Davies
The first Admin Academy meeting was held in November in London; the chance to test out what this new programme could really offer. What a start! In particular, we’d like to mention Leena for running an incredible topic on her ‘Mindset to Hitting Goals’, and how she has helped grow an office to 50 brand ambassadors. She thrived with the opportunity for more responsibility and it was great to hear her take on the role as a fresh pair of eyes.
This meeting was enlightening, educational, and collaborative, and what followed was nothing short of epic… Hijingo’s Bingo Brunch! Bottomless Brunch and Bingo, right up our street.
We’re thoroughly looking forward to the next meeting to see who takes their career progression by the horns next; who will be running topics and who will work towards new skill sets?
As with every aspect of our business, we want our support team members to feel proud of who they are and what they’re achieving at work.
“Your growth and career development traditionally depended on the success of your office, so you were almost in limbo. We wanted to give support staff their own programme to work through, supporting them individually through calls, meetings and activities.”
- Kevin Nash -
WITH ABDUL BAIG, ARNAS GAILIUSAS AND MAZHAB ANIS
"I’ve never tried to replicate what others are doing, I’ve just worked with my own personality to lead a team in a way that feels right for me. I’m relaxed and don’t take myself too seriously, but I do take my ambition seriously."
- Abdul Baig -
Direct sales is a business of people; those we sell to, those we sell for, and those we sell with. We’re only as good as the team around us so when we’re repeatedly hearing great things about particular individuals, of course, we want to find out more.
These three new business owners have had different paths toward entrepreneurship, with various challenges and learning curves to work through. We cut straight to the chase to give you their valuable insight; let’s hear from Mazhab Anis, Abdul Baig and Arnas Gailiusas!
Abdul Baig
Team name: Choice Marketing Age: 25
Division: Events
Charity Partner: Great Ormond Street Hospital
When did you join the team: October 2022
Where are you based: London, Hackney Opening an office in: Colchester
What has been your biggest challenge so far?
In the beginning, my family wasn’t convinced direct sales was the direction I should go; I have a degree in economics and both my parents are doctors so they had different ideas for me. I had roles lined up as a Data Analyst, within property development and as a real estate agent in Dubai, but I chose to pursue my own business within this industry. I’m now able to show my parents that I’m running meetings, managing a team, working with massive clients and working my way up both the financial and career ladder.
What’s working well for you where team growth is concerned?
Working backwards with my goals. What I mean by that is, I look at each person on my team’s goals, where they want to be and
"'In the beginning, my family wasn’t convinced direct sales was the direction I should go; I have a degree in economics and both my parents are doctors so they had different ideas for me."
- Abdul Baig -
what they want to achieve, then I work my goals around that. There’s no point shooting for a goal if it doesn’t mean anything to your team, you need to all be on the same page within the same chapter from the same book.
What sets you apart from others within the industry?
I think I’m quite a normal guy and I’ve just found my way of running a team. I’ve never tried to replicate what others are doing, I’ve just worked with my own personality to lead a team in a way that feels right for me. I’m relaxed and don’t take myself too seriously, but I do take my ambition seriously.
Why are you going to succeed?
I have to do well, my parents are both successful in their own fields and my Dad has always said to me, “You have to be more successful than me”, so I’m doing my best to do just that.
The determination to prove my parents wrong helps!
Arnas Gailusas
Team name: Element Age: 22
Division: Residential Regular Giving Charity partner: Great Ormond Street Hospital
When did you join the team: November 2023
Where are you based: London Opening an office in: Norwich
What have been your biggest challenges so far?
My own mentality I’d say. I have a strong mindset, but I believe you have one best friend and one worst enemy and they’re both yourself. There’s only one person who knows everything you’ve been through, what all of your weaknesses are and how to get to you on the worst level. I don’t think any of us believe we deserve success, sometimes we think it’s too good to be true and suffer with imposter syndrome. “I’m a fraud” is often a feeling we have when doing something new or out of our comfort zone.
I don’t believe you ever stop growing as a person, there’s always room for improvement. That mentality of “It’s never enough” will take you places.
- Arnas Gailusas -
'I don't believe you ever stop growing as a person, there's always room for improvement.'
- Arnas Gailusas -
We have to choose to be our own friend, reminding us of all our positives and choosing to encourage rather than belittle ourselves.
I’m learning to fight that mentality, to overcome and work through it, but the days I have to work harder at this, always turn out to be the best. The day I got my personal best in the sales field was a total rollercoaster, I lost my attitude every 20 minutes, and although I should have been thrilled with my achievement, I drove home in silence considering how much more I could have done if I could control my mentality more. Perfectionism is a blessing and a curse!
What’s working well for you where team growth is concerned?
I’ve been able to build great relationships with my team. We prioritise our team culture and I’m a really energetic person so that rubs off on the team too. You’re the sun for your team, all of the energy starts with you. I always make sure I’m the most energetic person in the room.
What sets you apart from others within the office/industry?
When I first joined the team I knew I was different from the other candidates; my hobbies, the way I dressed, and what I wanted to get out of the opportunity. While other people were spending their weekends partying and drinking, I was using mine as time to get ahead by reading, planning, networking or learning. I think you decide what’s for you in this life, and if you decide to dedicate yourself to something you can make the most out of it.
Why are you going to succeed?
Because I don’t believe you ever stop growing as a person, there’s always room for improvement. That mentality of “It’s never enough” will take you places.
"One of the main changes I made recently was switching my focus from having a big team to developing great core leaders. I’d previously grown the team to ten people myself, but there wasn’t the leadership that’s needed from others too. Now there are leaders with their own team identities forming."
- Mazhab Anis -
Mazhab Anis (Jay)
Team name: Accede Marketing
Age: 26
Division: Residential Regular Giving Charity partner: Great Ormond Street Hospital & The British Red Cross
When did you join the team: June 2023
Where are you based: London Opening an office in: Leeds
What’s working well for you where team growth is concerned?
One of the main changes I made recently was switching my focus from having a big team to developing great core leaders. I’d previously grown the team to ten people myself, but there wasn’t the leadership that’s needed from others too. Now there are leaders with their own team identities forming; you never know who wants to take the business seriously so it’s important to take the time to get to know your team.
Setting the pace in the sales field is nonnegotiable too.
What has been your biggest challenge so far?
The fluctuation of guys on the team, it can be hard to take on the chin at first. I needed to ‘learn my craft’, let’s say, through trial and error. I didn’t have a real system for how to
train, retain or build depth within the team. Patience has never been my strong suit!
What was it that made you realise this was the career path for you?
The learning aspect. The knowledge, networking, events, meeting all these successful people in the industry and getting to know them on a level, it’s all inspired me to do well for myself. Within 18 months I’ve won £3000 from a team development competition, picking up the prize in front of the entire organisation at the Christmas party. I’ve also been taken to Marbella for an R&R, run topics at various meetings across the country, and received my promotion to Assistant Ownership at the Summer Ball.
Why are you going to succeed?
I genuinely believe that if I put the hard work in I will get success out of it, and I never shy away from an opportunity, especially if it makes me nervous.
Settling is so 2024. In 2025, we’re bold, we’re brave and we know what life could look like.
Social media may have given us an unhealthy obsession with our phones and debilitating comparison as a default, but it has also allowed us to dream big. We’re no longer confined to what we see physically around us and we’re asking the question, “Why not me?”.
Can we ask you to do something? Open the platform you use most, we’re guessing Instagram or TikTok, set a timer for five minutes and grab a pen and paper. Now start scrolling. Browse your content and make a note of any and all aspects you see that you’d like for yourself.
• Does a fitness influencer’s love for running leave you wishing you could cover the same distances?
• Is travel what thrills you?
Would you love to live in a city?
Do you wish you were bolder with your fashion choices?
• Does a career change keep niggling at you?
Whatever it is your feed is screaming at you, it’s important you acknowledge it. Maybe it’s time you made it a priority…
We’re going to throw a load of cliches at you now, are you ready?
“Life’s too short”
“You’re not getting any younger” - (That one hurts, doesn’t it!)
“Your life is your own”
“Shoot for the moon. Even if you miss, you’ll land among the stars”
“You’ll miss 100% of the shots you don’t take”
Take a look at that list, figure out which one lands most heavily for you and choose to live by it.
Go on, we give you permission to go for it.
Not reaching for what you truly want out of life hurts nobody but yourself. No one, no matter how much they love and care for you, is going to reach for your goals or create your dream life for you, so make a plan and get started.
Start small, but start.
• Grab your trainers and jog to the end of the road
• Borrow an atlas from the library and figure out where your first adventure is going to be
• Do some research into which city would suit you best and update your CV Raid your wardrobe, source a vibrant piece and build an outfit around it that makes you feel great from the inside out
• Find somebody who works in your desired field and ask the questions you need answers to
You have nothing to lose by taking that first step and that step could lead to life-changing action. If you never try, you’ll never know! There’s no better time to make choices for your future than at the start of the year, but whether it’s January 1st, a Monday or just a new day, choose you.
Time flies, hey! It wasn’t too long ago we were talking to Ryan about his growing team within the ProCo organisation, and now we’re getting to sit down with him to discuss how his very own office is settling in in Chelmsford.
Having moved to Essex in August of last year, Ryan and the team have had a good six months to settle in and get to know their new city. Here’s how it’s been!
What has the initial period looked like, Ryan?
A rollercoaster, but everything is going unbelievably well to be honest with you; we came to Essex with five of us and we’ve since tripled in size, so we’re going from strength to strength.
We now have a Recruitment Manager too, Fenella, who’s been an incredible support and keeps breaking her own records. Where sales are concerned we’ve broken the 100-pieces-in-a-week milestone, and personally, I’ve learned a lot as a business owner. I’m enjoying the journey, getting to see both myself and the team develop, but it’s definitely been a learning curve.
What have your main challenges been so far?
There are two things; my time management and getting to grips with the back end of the business.
It took me a while to understand where I really needed to be; when I should be in the sales field selling and coaching, and when I needed to be in the office. There’s a lot to learn where recruitment is concerned and although I learned a lot while I was in Bristol, there’s much more to contend with as a business owner.
How did you overcome them?
I have an unbelievable support team behind
me so it’s never just me trying to work through issues or challenges. Phil Reid, Kevin Nash and Katie Shears have all been with me every step of the way, I’m never alone in this.
Has anything surprised you about opening your own business?
Yes actually, but it’ll sound obvious.
“It’s straightforward and simple when you get things right.”
I have a great team working with me, we do things right, we never cut corners and we always put people first.
If you were to open another office, what would you put into place to make the journey smoother?
I would ensure that the backend of the business was as solid as the sales side so nothing came as a surprise.
Do you have any top tips for budding entrepreneurs?
Understand recruitment and why people are so important to your business
• Know where your strengths lie and hone in on them. Do what you do best and outsource what you don’t do so well to those who are experts
• Use your network - This can be who want and what you want it to look like
“What you know grows from who you know.”
Thanks for taking the time, Ryan!
“The longer I am in this business, the more I realise it’s less about the money, and more about purpose”
Running a business can quickly lead to a solely money-making activity; paying suppliers, wages, keeping the lights on, etc. Through no fault of your own, your main focus is to break even and tick all those financial boxes. The hopes and dreams you may have had initially of having a place in the community, providing for many, giving back in your own way, or changing the ways things are done, can be put on the back burner once the invoices start coming in.
Someone who is well aware of the high stakes that come from being a business owner, is Phil Reid, Managing Director of The Promotions Company Organisation. With 18 years as an entrepreneur, he’s experienced the hard times and the extreme highs that come with any business journey.
When we invited Phil to be featured in this edition of the magazine, he knew exactly what he wanted to talk about, and, as always, he spoke with passion and enthusiasm to really get his point across. Without purpose, there is no legacy.
We asked Phil what his business goals were; what is The ProCo Organisation here for?
“The longer I am in this business, the more I realise it’s less about the money, and more
about purpose”
Putting it simply, the team wants to open 50 offices across the globe, but at the core of the goal, is helping 50 people get into business, with their business running for at least three years. Phil explains the importance of the three-year element as longevity is what truly matters.
“If an office opens but closes the very next week, that’s not an achievement. Three years or more is an incredible feat; what you’ve done for others, the money you’ve raised, the skills you and the team have attained, and the changes you’ve helped to make in society and individual’s lives”
New Year's Resolutions are great for an initial boost, but without long-term forecasts too, you may just be repeating the same year over and over again… Taking the time to map out your next 5/10/20 years, considering what you actually want out of life, and from yourself, can bring lots to the forefront that may well have otherwise become a bunch of regrets and missed opportunities.
“In 5 years time, rather than looking at what I have, I want to look back and be proud of those 5 years, they were really well spent”
To look at true success is to see change. An idea that grew and became part of everyday living.
“New Years resolutions are great for an initial boost, but without long-term forecasts too, you may just be repeating the same year over and over again.”
“In 5 years time, rather than looking at what I have, I want to look back and be proud of those 5 years knowing they were really well spent”
Elon Musk introduced the idea of electric cars, now a popular choice for more sustainable transport. Steve Jobs created Apple, a brand that continues to gift convenience, communication and innovation to its users.
Kim Kardashian, along with her sisters, influenced the genre of reality TV, embracing female curves and the selfie.
You may well have opinions on either one of these, but you can’t deny they have changed their respective areas of societal behaviour and made a fortune while doing so.
“The purpose of running a business is not to make money, the purpose is to move forward or change society in some way. The byproduct is making money.”
- Simon Sinek
Digging deeper into Phil and the company’s
aspirations, we’ve got some calculations for you.
If and when the 50 offices goal is accomplished:
• The company will have coached transferable sales, team, administrative and entrepreneurial skills to 15,000 people
• They will have raised 100 million pounds for good causes - They’re currently at 30 million!
• They will have saved 5 million pounds from household energy bills - There’s a new home efficiency division on its way!
We think that’s something to be very proud of, Phil.
Two years is such a fantastic amount of time to reflect upon in business, and life in general. One year flies by in the blink of an eye, five years is too long to get your head around; you can be an entirely different person than you were five years ago!
Looking at progress from a bi-annual perspective allows you to capture two summers, two Christmas’, two of your birthdays and two tax years. We as a collection of entrepreneurs and business leaders are particularly invested in the first two years in business. The learning curve is massive, the experience gained is second to none and the rollercoaster of becoming a business owner hasn’t yet stopped.
If you’re going to put your all into something, whether that be a fitness journey, a new job or a business venture, you may see results after one 12-month period, but give yourself two and you’ll really see the difference.
We wanted to speak with John Walters, business owner of Catalyst Marketing in Nottingham, as his 2-year journey has been nothing short of eye-opening.
Office Name: Catalyst Marketing
Location: Nottingham
Joined the company: June 2022
Opened his own office: July 2024
Jon, who were you two years ago?
I’d just left university and didn’t have a clue what to do next. My Mum was helping me send off job applications and my plan was to earn some money then spend some time travelling the world. After only two weeks at RedSeven Marketing in Swindon, I’d picked up the sales, been to an Owners Meeting in Manchester and The Summer Ball, and the penny dropped. I could do something special here.
If you were to look back at the Jon of two years ago, what would you say are the differences?
I used to think I was a confident guy, but in actual fact, I was just staying within my comfort zone. Nowadays, I love to push that boundary because I love the results at the end of it; I attack challenges because I know it will be worth it.
In my formative years, I had a scholarship with Norwich City Football Club so I thought that was going to be my path. But injury struck, I tore my ankle ligaments and Achilles, and although I considered still working within that field, I never got back into playing. I have to credit that sporting environment for instilling a competitive spirit though; I compete with myself daily. I think you can tell when someone has a history with sport, challenges excite them rather than terrify them. I noticed this with Rob Cotterell and Matt Nicholson when I was going through the recruitment process.
Has anything surprised you about becoming a business owner?
Yes, realising that nobody is special. In the nicest way possible, the business owners you see are just regular people who have worked hard and thrown themselves into their careers. They’re not the most talented at selling, or necessarily the most charismatic in any room, they’ve just done the things that other people aren’t always willing to do. I questioned myself within these settings for a while, wondering whether I had what it takes, but actions speak louder than words, so I guess we’ll see!
Have you been able to implement elements from your football career?
Yeah, absolutely. The mindset that we’re all part of a team, and if the team is going to hit the collective goal, I need to make sure I’m doing all of the right things as a default, the individuals within the business will then emulate that for themselves.
“Life is down to you and your actions, what you’ve put into it. Hopefully, I’ll look back and thank myself.”
Accountability is also something that’s glaringly obvious when you’re on a football pitch, so that’s been easy to mirror in my business. I can’t blame anyone else for where I’m at, whether that’s an upset of mine or an achievement.
“Life is down to you and your actions, what you’ve put into it. Hopefully, I’ll look back and thank myself.”
What have been the biggest teachable moments for you so far?
As I’ve said previously, I’m competitive, so it’s been a massive learning curve to enjoy what I’m doing rather than always comparing myself to where I want to be.
I’ve not always had patience when it comes to getting to my goals, I’d get frustrated if it was taking me longer than I thought instead of understanding and accepting the reality of the necessary journey. It took me a while to accept that this was the first time I was working within a sales field, I had zero experience, therefore there would be a learning curve, and I would make mistakes.
I now understand that it’s all part of the intrigue of success, you have to embrace challenges and enjoy the little wins along the way. Last week in fact, we were working toward an office personal best but hit an obstacle midweek. I had to decide how I was going to address it; would I get frustrated and let it affect me, and therefore the team, or would I make the most of the situation? We got that PB.
Is there anything you would have done differently?
This might be an annoying answer because no one can replicate this really, but I would have joined the industry earlier, in fact, I wouldn’t have gone to university at all. If I had been more serious about this opportunity from the beginning, I could be a lot further
“We want to be ready to set the field on fire.”
on by now but hindsight is a wonderful thing, isn’t it?
“Where you’re at is a reflection of where you’re at”
I had a similar frustration with my football career; if I didn’t give 100% to midweek training sessions, I wouldn’t be selected to play at the weekends. There’s no use blaming anything, or anyone, other than yourself. Someone’s watching at all times so you have to do all of the right things and give it your all, there are no shortcuts.
Which challenges are you grateful for?
One thing I found quite difficult was managing the balance between having, what I deemed, “great relationships” with those on my team, and being a great leader. I’m quite young to be in the position I’m in, and I work with people of a similar age a lot of the time so it’s a tricky dynamic. I was getting along with people too well perhaps and letting things slide so as to build these relationships, but I wasn’t gaining respect. I had to find the balance and focus on developing the people on my team to be the best they can be, the rest would come as a result.
What’s the focus at the moment?
We’re brand new to Nottingham and a new team, so the focus is building solid business foundations in our new city. Throughout the backend of 2024, we focused on implementing the right systems and habits so when we’re looking to expand and recruit, we’re ready.
“We want to be ready to set the field on fire.”
It looks like these past two years have been worth the investment for Jon and the Catalyst team - Where do you plan on being in 2027?
Our support team does exactly what it says on the tin; support. These team members have a multitude of tasks, roles and responsibilities, from fronting the recruitment process to administrative support and team development.
They are in many ways the face, voice and backbone of each office.
With so much recent expansion within The Promotions Company Organisation, new support team members were needed. Introducing Lola Flynn (Legion Marketing) and Fenella Reynolds (Resolute Marketing)!
The range of vocational experience that joins our team never fails to interest us as so many jobs and skills lend themselves to what is required here. Lola, originally from Cornwall, had been studying Business Management and Spanish at the Queen Mary University in East London, enjoying a placement year in Madrid too. She’d previously worked in hospitality roles so the people-centric aspects of her new job came naturally but the administrative aspects were a new field to comprehend.
When asked whether she’d come across any major challenges since joining the team, she relayed the importance of time management; juggling the long list of tasks against your priorities. You need to take accountability for your results so the question is always, “What is going to be of paramount importance to the team?”
“For the people that really want to go far and have a career for themselves, it's great that when you’re recruiting you can trust what you’re telling them is happening daily within your company, and it’s down to them how they develop. I can show my candidates in real-time what their trajectory could look like”
Fenella, however, had already been working as a recruiter for two years in London, and although she understood the practicalities of the industry, she had now transitioned from a ‘360 degree’, otherwise known as a ‘fullcycle’ recruitment position, to an in-house role. With each company, there are new rules and systems to work with, so for her, learning the direct sales industry was the steeper learning curve.
“For the people that really want to go far and have a career for themselves, it's great that when you’re recruiting you can trust what you’re telling them is happening daily within your company, and it’s down to them how they develop. I can show my candidates in real-time what their trajectory could look like” - Fenella Reynolds
We asked both Lola and Fenella for any tips they may have for someone new to the support team, and of course, they gave us the goods!
Be a sponge to knowledge - Listen and implement
Ask ALL of the questions - The people around you want to help Be resilient - You’ve got to work through challenges to get through challenges. That’s a normal part of life. The sooner you accept and embrace this, the better What’s in your control today? - Some days there are less people picking up the phone and that’s that, but you don’t have to let a bad day affect your tomorrow. Look at what you can do, rather than what you can’t
It was lovely to speak with both Fenella and Lola and what a great support they’re proving themselves to be.
he new year is a busy time for reinvention, in all manners of the word. We see fresh advertising, new goal plans, alternative perspectives and innovative thinking, for individuals and corporations alike. Unfortunately, you’ll undoubtedly see a torrent of negativity and way-sayers trying to dampen the spirits of those making an effort for their future selves; “Here we go, the ‘new year, new me’ brigade is coming!”. We, however, couldn’t be more pumped to hear how you’re investing in yourself this year. We want to know everything; the what, the why and, most definitely, the how.
Branding is something we should all consider for not only our businesses but for us as people. You may not be ‘on the market’ for a new lover, but the way in which you portray yourself is seen by all. Your colleagues, friends, associates, family members and strangers on the street are all building subconscious reports on you. They’ll be factoring in whether they can rely on you, whether you’ll be supportive of them, whether you’re operating on a high vibration or a low one, whether time spent with you will be energising or draining, and whether connecting with you could be beneficial to them.
An office that recently undertook a rebranding is the HydraSales team in London. We wanted to understand the move so we caught up with Managing Director, Floyd
Marriott, who explained that after a personal health challenge, resulting in an inability to talk within his direct sales company, the timing felt right.
Perspectives often change after a health scare, the ‘shake-up’ you endure causes you to realign your priorities and reawaken your values. Having experienced rapid growth between 2023-24, about 400%, the business had changed in many ways; the size of the team, and the individuals in it, the clients they were working with, the profit margins, etc.
It became important to regroup and take stock of what really mattered to the vision behind HydraSales, before quantity took over quality.
“Achieving success defined by you”
Floyd has his sights set on the US, and the most essential factor for office expansion stateside is an investment in people. As a sales business, our default is to be peoplecentric; our customers and clients always come first. What Floyd wanted to add to the equation was a focus on the team within, giving their goals and aspirations as much airtime as the client’s.
If you make space for your team’s ambitions, you not only encourage them to widen their horizons, but you create the opportunities for them to make it happen. Floyd wanted it to be known by everyone in his company that if you had a dream or professional goal, he wanted to be a part of it.
Branding is something we should all consider for not only our businesses but for us as people. You may not be ‘on the market’ for a new lover, but the way in which you portray yourself is seen by all
So, what’s changed?
For HydraSales, this rebranding was more of a mental facelift, than a physical one. The name hasn’t changed, and although they now have a fancy new logo, the real change came from within. The way in which the team now approaches company goals, talk about the future and embrace the bigger picture is where the real differences lie.
“It was imperative that it was seen and felt."
Putting the wants and wishes of individuals on par with traditional corporate goals was a cultural shift that took some time, and convincing! It is far from the norm to invest so heavily in your team of people, but Floyd’s health ordeal, whereby he had to have a tumour removed from his vocal chords, unable to speak in his face-to-face business, meant he had to lean on his team for support. They stepped up and the company is now returning the favour.
Running a successful business is bigger than the individual at ‘the top’. It funds livelihoods, facilitates lifestyles, creates bonds and relationships that last a lifetime and instills values by way of osmosis. So, be careful where you spend your time, and who you give it to.
“HydraSales: Investors in People”
According to Floyd, the new logo is more than just words, it’s a promise. It tells everybody that when they engage with HydraSales, they are dealing with a business that truly cares about people.
We’re so pleased to see you’re back to full health, Floyd, and excited to come and visit you in the US when the time comes!
With offices all around the country in mainstream cities, we’ve always been fascinated by the success of our Swindon office, Monument Promotions
Having operated from the town since 2017, the team has seen multiple expansions, and awards, and has continued to set the standard for many. This town, with its fascinating blend of innovation, history and culture, has most definitely made its mark on the Monument Promotions dynamic, infiltrating these values to the core.
Word on the ‘Old Town Street’ is that they’re about to accelerate again, so we wanted to hear who we’re likely to be seeing much more of and how they’re putting their stamp on the Swindon map. We spoke with Matt Nicholson, Managing Director of the business, who gave us all of the reasons these individuals are doing so well.
Abrar Chowdhury (Jay)
Jay has worked with us for a while, initially in a parttime capacity as a university student. Having experienced both, he decided not to return to his course after the summer, and instead pursue his career with us.
Unity is an important value for our company and he’s a fantastic example of it; he treats people impeccably, has a good heart, great ethics and is loved by everyone in the office. He makes every-
one’s day better simply by being there. He’s also very determined with a great work ethic which means he goes the extra mile to succeed and does so with a smile.
“He makes Monument a great place to be; a wonderful person to be around.”
- Matt Nicholson
Smriti Jagota
Smriti was a medical student and began her career discovery with a very academic stance. Although she decided the medical industry wasn’t for her, her care for others and passion for helping shine bright whilst working with our charity partners. The transition into the sales industry has been a big adjustment for her, but she’s humbled herself to learn something new, embracing a fresh career in her thirties.
“Smriti has a real fire in her belly, she’s courageous, loves a challenge, has strong convictions and a good sense of what’s right and wrong; she really stands up for what she believes in.”
- Matt Nicholson
It’s clear to see that the Monument Promotions team have a strong basis for a fantastic 2025, and we can’t wait to see what happens if these individuals actualise their potential.
We were so looking forward to spending some time in Cheltenham again as a team, it’s been a while since we celebrated at Cowley Manor especially, and Christmas was the perfect excuse.
The venue has recently undertaken major refurbishment work, no less than 5 million pounds, so you can imagine the extravagance. With bubbles, canapes, a delicious 3-course festive meal and plenty of time to relax and socialise in the beautiful venue afterwards, everybody had a great time. A chance to take in 2024 for all its achievements, teachings and milestone moments, reflecting on
our record-breaking year.
Thank you to everyone who works so hard to keep our standards high and progress through challenges, and always with a smile on their face. There is no success without you.
A selection of some of our favourite photos from recent events
If you’re not listening, you’re losing. Podcasts are incredibly convenient for entertainment purposes but also to widen our learning, and the spectrum of topics is so vast there’s something for every mood.
The Mentorprise Podcast with RedSeven Marketing
By:
By: Erik Fisher
An avid reader could spend a small fortune on new books, so something we endorse is using the local library. Did you know you can order any book for free? So, not only are you saving money and environmental resources, but you’re utilising a community service and won’t feel so obliged to finish a book if it’s not quite living up to expectations. If we knew how many books we had left to read in our lives, we wouldn’t waste a single second on one we weren’t enjoying!
Here are a few of our ‘must reads’ for 2025
01
02
Women Living Deliciously
Florence Given
Now, you may well think we’ve chosen this book because the cover is totally fabulous but although that may well help when choosing your books to take pride of place, Florence Given is known for her thought-provoking, empowering and innovative thinking. Having read and loved her previous book, ‘Women don’t owe you pretty’, we just know this one will ignite as many lightbulbs as the first.
101 Essays That Will Change The Way You Think
Brianna West
A global bestseller and social media phenomenon, Brianna inspires life changes from many angles. Her mini-essays include why you should pursue purpose over passion, embrace negative thinking, see the wisdom in daily routine, and become aware of the cognitive biases that are creating the way you currently see your life.
Developing The Leader WIthin You 2.0
03
John
C. Maxwell
Recommended by Floyd Marriott, Managing Director of the HydraSales Group, this book looks at leadership from all perspectives of life. The main focus points are: Influence, Vision, Service and Character which can be applied to many situations you'll come across throughout the course of your career, relationships and life itself.
Glastonbury Festival, outdoor cultural event that features musical acts, performance art, and visual installations, held at Worthy Farm in Pilton, a village about 8 miles (13 km) east of Glastonbury in Somerset county, southwestern England. It is billed as the largest greenfield music festival in the world.
One of the more recent additions to the British festival calendar, Latitude is a magical experience in the woods of Suffolk. There's not only music, but also poetry, literature, science and drama stages, making it a more culturally-rich experience.
2024
Mantra Marketing Group
James Buckley / Francis Davies www.mantramarketinggroup.com
RedSeven Marketing
Robert Cotterell Bristol www.redsevenmarketing.co.uk
RedSeven Marketing
Jon Walters Nottingham www.redsevenmarketing.co.uk
Monument Promotions
Matt Nicholson Swindon www.monumentpromotions.co.uk
Redline Promotions
Chance Cowie Manchester www.redlinepromotions.co.uk
The Promotions Company
Phil Reid Bristol www.promotions-company.co.uk
The Promotions Company
Sahr Nanoh Birmingham www.promotions-company.co.uk
Resolute Marketing
Ryan Beebee Chelmsford www.promotions-company.co.uk
Choice Marketing Abdul Baig Colchester website coming soon
Eternal Sales Group
Toby Linford Birmingham www.eternalsalesgroup.com
Hydra Sales
Floyd Marriott London www.hydrasalesgroup.com
Adway Marketing
Magda Zaworska / Vik Verma Bristol www.adwaymarketing.co.uk
Legion Marketing Group
Muhammad Ahmed / Asma Brahimi Hackney www.legionmarketing.co.uk
People Boosted
Veronika Ovechkina Moscow www.peopleboosted.com
Ivse Group
Ivan Dmitrachkov Saint Petersburg www,innovate-solution.ru
Luck Look Company
Ayna Papedova Sochi www.lucklookcompany.com
Direct Dialog
Aidar Zamaletdinov Moscow www.directdialog.ru
Well Mood
Radik Kamalov Saint Petersburg www.wmwemake.com
Raycom
Daniel Ray Moscow website coming soon
Kings Way
Dmitry Tsarev Moscow www.kings-way.ru
Mediators
Evgeniy Miheenko Saint Petersburg www.meamarketing.by
DANKAI Marketing Group
Alexander Nikiforov Moscow www.dankai.ru
“Make Yourself a Priority"