Mantra Marketing Magazine Issue #016
PLACING FUN AT THE FOREFRONT The focal points of building a successful organisation with Phil Reid
05 ONE TO WATCH ASMA BRAHIMI We catch up with Asma Brahimi to discuss her drivers and unique approach to developing a successful organisation
17
THE MENTORPRISE ORGANISATION
Broadening Horizons
#016
We catch up with Rob Cotterell to see what he has in store for the Mentorprise Organisation
27 BECOMING A GREAT COMMUNICATOR We have a look into the techniques and skill sets required to become a great communicator
31
CATEGORY OUR CONTRIBUTORS
Our Contributors Francis Colam Chief Editor
Fran is Chief Operations Officer for Mantra Marketing working with people and companies to help the business become more efficient and profitable.
Alex Rae
Art Director / Designer Alex is an accomplished designer, and visual artist specialising in brand communications.
Ellie Ford Editor / Author
Ellie runs Flossy notes from her Cornish base in Bude. She works with small businesses on their marketing objectives, covering services such as social media management, content creation, and a host of copywrting projects
Nic Kane Photographer
Nic is a Bristol-based photographer specialising in the commercial, events and fitness sectors.
001
CATEGORY INDEX
In this issue Welcome
003
Placing Fun at the Forefront
005
June Ball
011
One to Watch
017
The Importance of Company Culture
021
The Mentorprise Organisation
027
Becoming a Great Communicator
031
The Future is Bright, The Future is Fibre
035
To Affinity and Beyond
039
Limitless
043
Photo Pool
045
Festivals
059
Books and Podcasts
065
Money Raised
067
Office List
070
002
CATEGORY EDITOR'S LET TER
+ Welcome +) TO ISSUE #016 2022
2022, we see you, and we like what we see.
With 6 months already gone, 2022 is set to be a
crisis.
year we shan't forget in a hurry. With expansion from all angles, it’s hard to know who or what to talk
These results have no doubt contributed to
about first, let alone recognising the impact we’ve
each of the three brand new offices opening;
had on our clients across the board.
Affinity Marketing - Paul Coombe, Imperium Global Marketing Group - Asma Brahimi, and L1 Marketing -
2022
Branching out into new cities, working with new
Michael Harrison. These are truly incredible results
clients in fresh divisions, and starting 2022 as an
and such fantastic business owners fronting the
inspired organisation. With new business comes
expansion, we can’t wait to see what the rest of
fresh challenges, from places you won’t often see
2022 holds for them.
coming, but if there’s something we’ve learned from our 20+ years in the industry, we’re great at
We couldn’t write this issue without mentioning the
adapting, and we wouldn’t have it any other way.
newest member of the team, Theo Collis-Cotterell. A massive congratulations to both Rob and Nina
Find Your Focus
James Buckley, the CEO of Mantra Marketing
from RedSeven Marketing for welcoming their
Group, puts everyone’s efforts into perspective:
beautiful little boy into the world. This will no doubt be his first of many magazine mentions!
“Sales have grown by 30% in the last quarter” Here’s to a fantastic start to 2022, well done That’s £9,595,300 for our charity partners alone. Staggering. It’s also a wealth of new opportunities for those that needed work in a time of financial
003
everybody!
CATEGORY EDITOR'S LET TER
004
PLACING Fun at the Forefront PHIL REID
CATEGORY COMMUNICATION
Phil Reid, Managing Director of The Promotions Company in Bristol, building an organisation with five offices, soon to be six, in four cities. What does he believe to be the overriding factor when it comes to success within the industry? Fun.
T
the
patterns
he’s
he most important
enjoy the two. But why not enjoy the seven?”
thing in what you do,
you
The fact of the matter is, if you enjoy what
enjoy what you do”.
is
that
you do you’re going to be more productive. And if you’re enjoying your work whilst being
S p e a k i n g
more productive, your success will be long
from
term. Phil likens this to the gym; if you enjoy
personal
experience, also
but
the area of exercise or sport you’re partaking
highlighting
in, you’re more likely to continue to turn up,
witnessed
through
developing your skills / muscles / strength /
recruitment over the years, Phil understands
confidence and endurance with each visit,
the importance of enjoying the workplace.
which in turn increases your enjoyment. Whereas if you have to force yourself to
The team at The Promotions Company ask
go for a run or attend a spin class, your
candidates to lay out, in order, what matters
momentum will diminish, and you’ll most likely
most to them: development, progression,
give up.
international travel, relationships, fun, being recognised, competitive environment and
It’s important to Phil that his team have a great
money. Which one do you think comes out in
time so he wants to provide an environment
front more often that not? You’ve probably
where people enjoy themselves. Whether
guessed it… Fun.
they join the business with ambitions of ownership or not, fun and embracing every
Gone are the days where we settled for
day is what will create success for each
roles that simply pay the bills. In 2022, we
individual.
want more from our day to day, more from our working lifestyle, and more for our future.
Phil draws upon his experience growing up,
Perhaps Covid-19 was the catalyst, perhaps
not knowing what he wanted to do or where
we knew it all along; work isn’t just something
he wanted to take his career:
we do, it’s part of who we are. So, who do we want to be?
“I had no idea, but I wanted to do something I enjoyed, I didn’t want it to be a slog”.
Fun, according to Phil, is the goal. And it has to be said, it radiates from his office
He states that when he joined the business
as soon as you walk in; the energy of
he
each meeting, the vibe as you walk up the
relationships with those around him, and was
stairs, the special events in the pipeline,
able to build a skill set he didn’t even know he
the travel opportunities, the support and
needed. As a consequence, he was excelling,
encouragement,
He
and knew he could build a business he loved.
sees his business, and the working week
Phil is now able to replicate this for those
differently:
within his team, “as long as they’re having
and
the
learning.
simply
enjoyed
himself,
built
great
fun, great”. “We have seven days in a week, most people work five out of the seven. A lot of people I know will do the five in order to gain money to
006
007
"The MOST important thing is that you enjoy what you do"
008v
CATEGORY COMMUNICATION
The Promotions Company have plenty in the diary for 2022 having already visited Villa Mora in Portugal, Go Ape, Cyprus, cruised around Bristol on an 80’s themed boat trip, and not to mention the weekly crew nights at Jungle Rumble, Clip & Climb and plenty of trendy eateries. Still to come are trips to
'If we could all emulate this level of gratitude, ‘give-back’ and enjoyment to our every day, how the world would be a fabulous place. '
So how does he feel about the move? “It
Sri Lanka and Ibiza, both gifted to one or
feels great to be back in Bristol. Swindon was
two members of the team who are setting
fantastic, but we really do have an amazing
themselves apart with their effort, results
office here. The team have already been out
and attitude. And let’s not forget New York!
to nice restaurants and made the most of
The current competition within the office
what the city has to offer.”
whereby hitting a certain sales criteria wins
“Often business owners like to not take risks,
you a place on the trip.
and it was a big jump to relocate my team. I knew it might take us back a little bit, but so
Phil doesn’t just stop at arranging events
far I think we’ve proved that it’s good to break
and trips though, he actively invests in these
out of your comfort zone. Although some
social aspects with the “Party Pot”, where
things might be daunting it’s all worthwhile
£1.50 from each sale, taken from the business
when you get to the end goal.”
profit, accumulates. Some ideas for the next
So what is the vision for the Bristol office
team activity are The Wave in Bristol to try
going forward?Rob says that he wants to
their hands at surfing, and an overnight trip
make Bristol RedSeven’s highest performing
at a Canopy & Stars venue, perhaps teepees
office. “I really want to put us on the map
or some yurt glamping.
here,” he says. “When it comes to the recruitment side of
There’s something to be said for allowing
things, we know lots of people don’t want
yourself the time and space to figure out
to live in a small town.Living somewhere like
how you'll begin, progress and even change
Bristol is a lot more attractive, so we hope
your career. Although some may have a clear path set for them, not all is set in stone. For the majority of young people, career choices aren’t a given. In fact, according to the Higher Education Statistics Agency, only 59% of UK graduates are employed full-time, so even those who have gone on to University with a specific degree, and paid for it, aren’t necessarily following their initial path. Having fun at work is key to building passions and creating success for yourself, but Phil thoroughly believes that the relationships he’s built over the years are what he values the most. “This business has brought about the best people in my life” He continues,
041
“They’re not simply co-workers, but friends, mates and people I love to spend my time with”. Kevin
Nash,
The
Promotions
Company
Operations Manager, is even the Godfather to Phil’s daughter. "If we could all emulate this level of gratitude, and enjoyment to our every day, the world would be a fabulous place. "
“Bristol offers lots of opportunities for us, thanks to its two universities and a larger more diverse pool of people to recruit from" 009
CATEGORY COMMUNICATION
“They’re not simply co-workers, but friends, mates and people I love to spend my time with”.
- PHIL REID -
010
CATEGORY MEETINGS AND EVENTS
JUNE Ball
Imperial War Museum, Manchester As with many live events, it’s been a while since we attended the award ceremony of the season. (Covid-19 gave us all an involuntary two year hiatus didn’t it!) But it’s back, and back with a rum punch.
H
eld at the Imperial War Museum in Manchester, organised
the by
our
theme
this
year,
very
own
Fran
Special mentions go to our award winners: Top Performing MC 2021-2022: Redline Promotions
Davies, was Havana Club Nights. A
Excellence in Quality: RedSeven Marketing
colourful explosion of Mardi Gras, it was
Advancement to Ownership: Asma Brahimi - Imperium Global
simply fabulous. A live Samba band, a
Marketing Group, Paul Coombe - Affinity Advertising, Michael
saxophonist, feather dancers parading
Harrison - L1 Marketing
the venue, and, of course, rum cocktails.
Advancement to Assistant Ownership: Benjamin Carter - Redline Promotions, Fidel Nanton - Monument Promotions
Reuniting us all, the theme captured the recent success, excitement,
Promoting Owner Awards: Floyd Marriot, Chance Cowie, Rob
and freedom to do what we do best, perfectly.
Cotterell Administrator of the Year: Kevin Nash - The Promotions Company, Niamh Bailie - Redline Promotions
“Mardi Gras is a state of mind” - Ed Muniz
Event Coordinator of the Year: Mollie Hayes - Monument Promotions Excellence in Recruitment and Administration: Gemma Newbery - Analogue Communications, Meghan Ball - Monument Promotions, Verity Hallet - Affinity Advertising
012
CATEGORY MEETINGS AND EVENTS
013
CATEGORY MEETINGS AND EVENTS
014
CATEGORY MEETINGS AND EVENTS
015
CATEGORY MEETINGS AND EVENTS
016
CATEGORY GROW TH
ONE TO WATCH
Asma Brahimi
I
n the previous issue, with
She goes on to speak about how her particular
our “Here come the girls”
challenges were in fact more to do with her initial
feature, we spoke with fe-
skill set; English not being her first language, her
males within the industry,
patience, and, believe it or not, her attitude.
gathering their insight and highlighting
success
“Our business is a people business, you need to
thus far. For Edition #16 of
their
have the right skills and the right attitude - I didn’t
the Mantra Magazine, we’re
have them.”
pleased to announce that
one of those women, Asma Brahimi, has earnt her-
A brave statement to make. She continues:
self a promotion to Ownership with Imperium Global Marketing Group being one of the latest offices to
“All of it was out of my comfort zone, but I wanted
launch. We grabbed some precious time with the
to prove to others, and to myself, that even com-
new owner to discuss the development, and she
ing from a different country, where I could not speak
didn’t disappoint; what an entrepreneur.
English properly, I could do it. It’s not rocket science, because as long as you have the right attitude,
As with all the new offices that expand our organ-
work ethic and discipline, the skills will come with
isation, its chosen company name is intriguing.
that time and effort.”
Asma decided “Imperium” was to come first as its origin comes from an impressive Italian Army, with
A fantastic lesson to learn for all of us, for all as-
“Imperium Patronum” meaning a rank given to the
pects of life.
Emperor's most trusted advisors. It sat well, fronting her business as she meant it to go on; powerful
"Our business is all about people, whether that’s
for her clients, trusted by all and success in their
our customers, clients, or the people we work with.
nature.
We treat people properly, with respect, with understanding, and with kindness, so the fact that Asma
Perhaps more profound is it’s choosing given the
was drawn to Floyd Marriott’s business because of
fact she is one of the few female owners within the
the person he is, is no surprise. She explains how
industry. On the matter, Asma mentions how she
she was “...attracted to the job because people
found it very interesting. She says:
were humble with their success, they put themselves at your level, not above.”
“You don’t need to be male to be an entrepreneur. It’s all about the discipline, hard work, and goals, whether you’re male or female.”.
017
CATEGORY GROW TH
“I really work hard, and if I have something to do, it just has to be done. I can’t even let new guys win on crew nights! I have the best intentions, but I just don’t have it in me to lose. Sorry!”.
She goes on to express her gratitude for the support she’s received, not just in business, but on a personal level too. “He really cares about people. We all go through challenges, but having that person to support you, well, I couldn’t have done it without him.” When
asked
what
it
was
about
her
personality that has helped her to succeed, Asma, in a nutshell, believes that her workethic, competitive nature, and resilience are to be attributed. “I really work hard, and if I have something to do, it just has to be done. I can’t even let new guys win on crew nights! I have the best intentions, but I just don’t have it in me to lose. Sorry!”. Something we wanted to gain insight on was what the business meant to Asma, and how she wanted to build her organisation. We asked what she believed would be the Imperium Global Marketing Group tagline, if there were to be one. She answered with, “Pursue your goals”. Not a throwaway remark, but a passionate belief and sentimental notion. She tells of her first organisational meeting and how when asked to relay her goals, she began to cry. Driven by her family, Asma aims to retire her parents within the near future, and sponsor her sister to go to University. Asma understands that where business goals may adjust over time, and as obstacles make themselves known, her personal goals will never falter. It’s this drive and focus that enables her to tackle oncoming challenges. We had to take the opportunity to share some advice from such an inspirational business owner. Breaking it down to various roles within the business, she offered these words of wisdom. If you’re a brand new team member “Do not compare yourself to others, we all learn at our own pace.” If you’re a new Leader “Do what you want to do. It’s not going to work if you’re just following other people”
019
If you’re a Crew Leader “You need to have the right attitude; you have to be resilient, prepared mentally for challenges. In every stage you are learning something
different
so
don’t
attach
a
promotion to a time frame, relate it to your skill set. Everyone’s strengths are different” We have a feeling Asma Brahimi is going to be one to watch; a fantastic business mindset and incredible personal drive. Take the opportunity to watch this lady in action, visit her London office for your business, goals and yourself.
“All of it was out of my comfort zone, but I wanted to prove to others, and to myself, that even coming from a different country, where I could not speak English properly, I could do it. It’s not rocket science, because as long as you have the right attitude, work ethic and discipline, the skills will come with that time and effort.”
CATEGORY CULTURE
The
Importance Of Company Culture Culture sets the tone. Whether that’s within a business, relationship or family dynamic, the culture you create can be for your benefit or detriment. We spoke with Matt Nicholson, Managing Director of Monument Promotions in Swindon, about the value of good company culture, and how he has injected the positive synergy throughout his business.
S
omething that’s crystal clear
This self validation is perhaps something that has
is the appreciation Matt has
come with time and experience for Matt, but is now
for his team, providing them
a focal point for development within Monument
with the space to develop
Promotions from the get go.
their
skills
and
become
who they want to be, taking
When asked what he believes to be the top three
charge of their own teams
areas of focus for a fantastic company culture, Matt
in ways which are right for
zero'd in on his love of sports, drawing parallels with
them. When asked about his influences for making
pre-match dressing rooms.
STRENGTH / PERSONALITY
sensible business decisions, Matt touched upon the
021
fact that as a young business owner, it’s quite often
“Company culture breeds profitability. A football
the case that we emulate others. But having piloted
team that have a good team culture win games, who
Monument Promotions for five years, with several
then get promoted, get sponsors, win competitions
expansions in various cities, he has developed the
and consequently attract great players”.
confidence, know-how and trust in his business decisions to simply be his own self.
He believes that profit and culture are intertwined, and the way he put this into practice is by focusing
We’re part of a network but I’m running my own business, I can do this with my belief system, my strengths, and my personality”.
on the following:
“Company culture breeds profitability. A football team that have a good team culture win games, who
then
get
competitions
promoted,
and
get
consequently
sponsors, attract
win
great
players”.
The Environment - One of positive and healthy relationships, a trusting environment with room for individuality; you don’t have to focus on making your first million or building a vast organisation, you can make this business what you want it to be. There’s also a genuine care for one another, wanting the best for the people you work with. Purpose - Ensuring that the activities being performed are done so with a goal in mind; is there room for improvement and what’s actually having an impact? Recognising the importance of the nonprofit sector - Every single sale that goes through the business goes to charity, that’s incredible. Matt extends his last point by saying: “The ethics needs to be reflected in the work we do. What do you imagine about a company that works with charities? I’d expect them to have a kindness, a genuine passion for the causes they represent, honesty, and strong ethics.” Monument Promotions are very much in sync with the charity partners they represent, and they take ownership of that within their company culture. Having always been proud of the funds his business raises, Matt knew from day one that the company culture had to shine through. Reflecting on the time and headspace he was involuntarily gifted thanks to Covid-19, he notes how it really elevated the importance of the impact he could, and wanted to have, on not only the beneficiaries of each charity, but those directly around him.
“We’re part of a network but I’m running my own business, I can do this with my belief system, my strengths, and my personality”.
023
“The ethics needs to be reflected in the work we do. What do you imagine about a company that works with charities? I’d expect them to have a kindness, a genuine passion for the causes they represent, honesty, and ethics.”
“I started to ask myself questions: what kind of a business do I want to build? Am I making an impact? The answer was yes, but I wanted to build a legacy with genuine purpose; a company that I could be proud of from top to bottom, not just certain aspects.”
CATEGORY CULTURE
“I started to ask myself questions: what kind of a business do I want
what he thought about this, to which he told us:
to build? Am I making an impact? The answer was yes, but I wanted to build a legacy with genuine purpose; a company that I could be proud
“I come from a big family, and all my brothers and sisters are different. I
of from top to bottom, not just certain aspects.”
speak to them all differently, but care about them all”
So, what are the biggest changes he’s noticed? Matt explains how he
He also believes that no matter what, you have to have respect for
uses his own emotional gauge when in the office as a barometer for
people, and treat others the way you wish to be treated.
how the business is doing. Is he enjoying himself? Is it a fun place to be? Is it a productive space?
Emily Gara is noted as being someone who brings great energy wherever she goes, contributing positively, having fun and putting in
With positive energy and a focus on individuals and their goals, the
genuine effort to relationships within the team.
atmosphere is productive. Everyone is proactive, getting involved with their own learning and development, using their initiative and
Mollie Hayes is their Event Coordinator, but on top her daily tasks and
focussing on the challenges and goals that lie ahead.
responsibilities, she takes it upon herself to organise social events for the team’s benefit.
If the office is the sports team dressing room, then the sales field is the match. The result is definitive of the environment pre-game. How are
Meg Ball, the Recruitment Administrator, never fails to walk into
you setting yourself up, or your team, for a win?
the office with a smile and a bundle of energy to match. That first interaction can really make a difference to someone’s day so Matt is
Matt wanted to highlight a few team members that are great examples
forever grateful for her positive attitude.
of the company culture he aims for. If you want to see the Monument Promotions company culture for First up is Fidel Nanton for the way in which he treats everyone around
yourself, call Matt to arrange a visit, they’d be glad to welcome you.
him, the positivity and the care he pours into people. We asked him
026
CATEGORY NEW INITIATIVES
The
Mentorprise Getting It / Organisation Right The experience days have been varied so far with motocross racing, clay pigeon shooting and even a lesson at Delta Farm Cookery School.
W
ith an organ-
each office, owner and brand ambassador
isation acquir-
can pull resources from, and be a part of
ing just under
something larger.
1000 new customers a week,
The Mentorprise Organisation will support
in various di-
each individual in the ways in which they feel
visions,
with
beneficial to them. From structure for the day
multiple clients, in six cities, it is now time for
to day running of the business, organisa-
the RedSeven Marketing brand to launch the
tional meetings to plan goals and learn from
Mentorprise Organisation: www.wearemen-
others, social events to build brand and team
torprise.com A group of companies whereby
member bonds, and networking opportunities to gain insight and create relationships further afield. Visiting the new website you can see the business acumen of those within the organisation, yet it oozes personality. We are all business owners, the work we carry out for our clients is incredibly important, but we are also people, every day humans that love what we do. To kick things off, Rob organised the first Mentorprise Meeting for the 29th June for all Owners, Assistant Owners, Crew Leaders and Adminstration Staff. The theme of the meeting, encompassing the reasoning behind the brand perfectly, is “How to run a successful business”, whereby there will be guest speakers for key topics: Compliance, Profitability, Client Liaison, How to understand your Sector, and Effective Business Planning. Alongside these will be administrative topics for all Recruiters and Event Coordinators on Skill Development, Organisation, and Goal Planning. In addition to these fantastic educational meetings and priceless networking opportunities, Rob and his team are arranging, what they call, “Owners Days”. A social get together for the Managing Directors within the organisation as well as one or two individuals that are excelling at their own level; a unique chance to spend time with those that are more experienced, running businesses already, and perhaps great mentors. The experience days have been varied so far with motocross racing, clay pigeon shooting and even a lesson at Delta Farm Cookery School.
027
CATEGORY NEW INITIATIVES
“It can be a crazy business this one. Creating structure in every single office so that people have cornerstones, great staff members, road maps to follow,
and
strong
foundations
is
crucial.
Running such a brand requires many traits as a business owner, all very important. But the one that Rob believes to be key is organisation.
The ultimate goal is time, building the organisation to such a level whereby he, and Nina, have the freedom of time to spend as a family, providing the life they dream of.
“It can be a crazy business this one. Creating structure in every single office so that people have cornerstones, great staff members, road maps to follow, and strong foundations is crucial. The Mentorprise Organisation is there to facilitate and aid this structure.” Having just become a Father, we asked Rob whether he felt this new dynamic within his personal life has affected his mentality toward business at all. Unsure if it had at first, he realised that welcoming Theo Collis-Cotterell into the world has meant his sense of urgency has intensified. The ultimate goal is time, building the organisation to such a level whereby he, and Nina, have the freedom of time to spend as a family, providing the life they dream of. This goal in business terms is 20 more offices in the next 5 years. With special mention to Fidel, Gary and Sam opening their offices in the near future, Rob is certain of their collaborative success. We asked Rob what he thought the difference might be between his business 5 years ago, and his business today. He replied by saying how they were previously hoping and dreaming of expansion and hitting goals, having never done it before. But now: “It’s not just a pipedream, it’s a proven success model, and that feels great. We’re showing exactly what can and has been done,
“It’s not just a pipedream, it’s a proven success model, and that feels great. We’re
providing opportunities for people with our
showing exactly what can and has been done, providing opportunities for people
well-oiled machine”.
with our well-oiled machine”.
If you’d like to speak with Rob about any of the information mentioned in this article, or visit one of the offices within the Mentorprise Organisation give the RedSeven Marketing office a call.
028
CATEGORY MILESTONES
MILESTONE Moments Dale Trinder
An achievement like this needed to be shared…
R
aising one million pounds for incredible
inspire the customers and ensure they feel involved
charities, a proud moment for Dale Trinder of RedSeven Marketing, Cheltenham. We
The Importance of Longevity: Explain where their money may go,
wanted to check-in with him on this milestone
who it will help and how it can affect people’s lives
within his career, here’s what he had to say. The Feel Good Factor: I’ve already mentioned this, but, ensure each Congratulations, Dale! How does it feel?
customer is left on a really positive note, understanding how their donation will have an impact
I didn’t even realise I’d raised one million so I wasn’t expecting it quite yet. I feel so proud to have been able to contribute to such great
Can you tell us which causes you’ve impacted?
causes, it’s a pretty incredible thing to do. I’ve been in the business for six years, four of those working with charitable organisations, so
As it stands:
it’s a relatively short amount of time.
•
Amnesty International £1092
•
Breast Cancer Now £11,393
•
Alzheimer’s £27,000
•
Blood Cancer UK £48,900
Well, I turned up to a meeting in the Bristol office with some of the
•
GOSH £102,972
guys from Cheltenham, and Rob just announced it, completely
•
Battersea £369,088
surprising me. In came massive balloons saying “1M” and a bottle of
•
BHF £463,428
How did you celebrate?
whiskey. I honestly waited until I got home to have a glass, I promise. So, you’ve joined the Million Pound Club! Do you know anyone What does this figure say about your quality of sale?
else who might be in it?
Customer service is something I’ve always taken a lot of pride in. I
I’m not 100% sure but I think Fidel Nanton from Monument Promotions,
speak with my team regularly about how a good ambassador isn’t
Swindon, may have hit it too.
just about going out and getting sign-ups, it’s the quality of the sale, and our service, that counts. It’s ensuring that the customer feels
That’s not surprising when you know what a people focused person
good about what they’ve done, not that we feel good about a sign
Fidel is, always thinking of others and fantastic customer service.
up. Congratulations again, Dale, an incredible achievement, we hope Can you give us your tips for great quality?
you’re as proud of yourself as we are of you.
Campaign Knowledge: The more you know, the more you can
030
031
Becoming a Great
COMMUNICATOR
032
CATEGORY COMMUNICATION
C
ommunication,
With
such a broad term,
decreasing human contact, we’re concerned
used over and over
that what should be common courtesy
again
little
amongst each other, is becoming a rare
behind
commodity. Robots may be creeping into
it. So, what do we
every day life, but we are all still human, with
mean
human thoughts, feelings and needs.
with
substance by
“Good
the
rise
of
digital
normality,
and
Communication
Skills”? It’s not simply about being able to
Just as punctuation can completely change
talk to another. It’s being able to listen,
the sentiment behind a message, body
understand, and respond accordingly, but
language and tone of voice can determine
also being heard, and getting your point
the experience of an in-person interaction.
across well, finding solutions collaboratively
See Asma Brahimi’s piece on how she built
and building relationships.
her business despite English not being her first language.
We
communicate
through
our
words,
but also our body language, our digital
Times are evolving and digital activity is
presence
Everything
everywhere, and we’re not saying that’s
we do as individuals impacts the level of
necessarily a bad thing, but there are ways
understanding and appeal. Whether that’s at
to get it right, and definitely ways to get
work, in relationships, with family, friends or
it wrong. Here are some of our top tips for
strangers.
effective communication.
Having good communication skills allows us
Listen to understand, not respond
and
our
actions.
to effectively manage expectations, having great communication skills aids success.
If you only ever want to get your point across, and quickly, you’ll never get the result you’re
Have you ever had an online conversation
after. We all know when we’re not being
with a partner for it not to go the way you
listened to, and it’s infuriating. The best way
envisioned? Have you ever attended a
you can help others, and consequently hit
Doctor’s
away
your goals too, is to really listen to what it is
having forgotten to mention all your points
someone is saying to you. Are they looking
or ailments, feeling flustered and unheard?
for a solution? Are they just wanting to air
appointment
and
walked
their thoughts? Are they looking for support? Be genuine with your intentions If
you’re
not
going
to
be
able
to
do
something, don’t say you will. You may intend to call someone later when you’ve got more time, but if you know you’re probably not going to do it then be honest about that. We as individuals respect honesty and we appreciate reliability. If you can’t claim to be either, you may find you struggle with building strong relationships. Is
there
a
better
way
to
phrase
something? There’s always another way to get your point across. Perhaps in a more sensitive, clear manner. We’re not suggesting you pander to people, but you may find altering your tone and choice of words will get the desired outcome more effectively. The ‘Compliment
033
CATEGORY COMMUNICATION
Having good communication skills allows us to effectively manage expectations, having great communication skills aids success.
Sandwich’ is a great example, and if you don’t know what we’re talking about, ask the Managing Director in your office! Having been in the direct sales industry for the
over
twenty
increasing
communication
years
we’ve
challenge
of
within,
not
noticed effective
only
our
recruitment efforts, but with customers too. With everything we teach daily, and the experience we have built in the field, our in-person interactions with all involved in our business leave people feeling elevated, heard and inspired. And that is why we’ve continued to succeed, with clients coming back year on year to utilise our services. What appears to be a lost art for some, is a core value for us. Would you say your communication skills are up to scratch? Ask someone. Feedback is a wonderful thing.
The best way you can help others, and consequently hit your goals too, is to really listen to what it is someone is saying to you.
With everything we teach daily, and the experience we have built in the field, our in-person interactions with all involved in our business leave people feeling elevated, heard and inspired. And that is why we’ve continued to succeed, with clients coming back year on year to utilise our services. What appears to be a lost art for some, is a core value for us.
034
CATEGORY DEVELOPMENT
The Future is Bright, The Future is Fibre
I
t’s
organisation
Did you know that the UK is the fifth largest of the sophisticated
love bringing on new clients, and the thrill
no
secret
that
we
as
an
economies? Yet we’re currently only 49th for internet capacity and
of a new division keep us all on our toes.
service? Facts that don’t align. And something that has only been
Telecommunications have been a part of what
exacerabted during the pandemic.
we do over the years, with particular campaigns, such as Sky, seeing unprecedented results for
The main reason why we’re so far behind is that traditionally, we’ve
the industry.
been very slow to move away from copper wires, and toward fibre optics, but not for much longer. The Government’s manifesto has
This is something we’re predicting for our latest
set a new target, committing to gigabit-broadband being available
client campaign with Fibre. We spoke with Floyd Marriott, Managing
nationwide by 2030 (at least 99% of premises). According to Ofcom,
Director of the Hydra Sales Group, London, someone who’s about to
at the end of 2021, only 60% of UK premises were covered. You can
expand his organisation, about the real purpose behind the project.
see the need for a larger sales force that knows the space.
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“We’re a face to face business, selling various products to clients over many years. We specialise in specific sales systems, which prepares us for taking on new clients with ease."
The Government is providing a large amount
the
of funding, five billion pounds to be exact, to
characteristics he believed he required in
opportunity.
When
we
asked
what
companies in order to perform this roll out,
order to be successful, Floyd highlighted his
companies that don’t necessarily have the
flexibility.
in-house sales teams to deliver. That’s where we come in.
“Things can change so quickly so I have to able to pivot. The learning curve is really steep
In order to lay the new cables, digging up
so I have to be focussed on improvement to
pavements and streets, home owners need
keep up to speed with what’s happening. It’s
to
service
the only way for me to be responsive for the
providers to a full fibre capacity, as those
clients, but also offer the best opportunity to
that are still on a copper wire connection, will
the people within my company.”
switch
their
current
internet
be unable to access it. We love the honesty here, he isn’t claiming to We thought it important to discuss the
be an expert in fibre connectivity, but what
reason why our sales teams are being called
he is saying is that he’s willing to learn and
up for the task, so we asked Floyd why he
broaden his skillset to get on board with
believed we presented a great option for the
the client objectives. This sentiment can be
client.
applied to any division, any walk of life; it’s the way in which you embrace a challenge
“We’re a face to face business, selling various
that sets you apart.
products to our clients over many years. We specialise in specific sales systems, which
Floyd left us with some words of wisdom for
prepares us for taking on new clients with
the sales industry:
ease. We’re best placed to partner with these fibre companies as we can recruit, train and
“Sales is the single most valuable business
sell for them, quickly and professionally.”
service there is. The fact that we provide coaching,
Floyd
is
clearly
passionate
about
training
and
development
in
this
the space, makes what we do so exciting,
campaign, about the impact it will have,
vital and relevant for life skills and futures.
but also the opportunities it’s providing for
Personally, I feel so very humbled to be in the
people within his business.
position where I can actually influence the outcome for huge businesses, some of the
“Fibre is still pretty new, it’s pioneering”
world’s biggest brands, but also touch the life of a single individual who comes into my
The potential for budding entrepreneurs
company with a good work ethic and student
to
mentality, becoming an entrepreneur in their
grow
a
business
within
the
telecommunication industry is only getting
own right.”
bigger, and for Floyd himself, expansion isn’t only on the cards, but in motion. Asma
With each client in our catalogue we’re
Brahimi is set to open her office, Imperium
impacting lives for the better, and this one
Global Marketing Group, this month.
will find us on the map for revolutionising the UK’s capacity to perform online.
“We are expecting to open anywhere between 4-6 offices just within telecommunications. As the industry moves from a pioneering stage to a more established sector, we believe that more and more opportunities will come. It starts with internet services, then TV packages, telephone providers, home smart devices. The opportunities are endless.” Its not an easy challenge to take on, it takes a certain type of person to relish
037
'“I was a gardener in a cemetery before this. Although initially I couldn’t sell anything, I had some great people around me and I always stayed excited about the opportunity.”
“Sales is the single most valuable business service there is. The fact that we provide coaching, training and development in it, makes what we do so exciting, vital and relevant for life skills and futures. Personally, I feel so very humbled to be in the position where I can actually influence the outcome for massive businesses"
039
CATEGORY DEVELOPMENT
To
Affinity And Beyond
Paul Coombe is shooting for the stars in Brimingham having promoted himself to ownership from the RedSeven Marketing office
A story to tell and the kindness to tell it, Paul
self determination to be successful has
is always striving for better, here’s what we
encouraged me along the way. Everyone
learned about the gentleman people speak
has their down times, but having the
so highly of.
resilience to kick on is vital.
Before we get to the interview, here’s a
This one isn’t a characteristic of me, but
fun fact for you. Did you know that Paul
the support I’ve received from the network
was a race horse breeder for over 20 years
has been invaluable; Appco, Owners, staff
with stints in Newmarket, Surrey and New
within the organisation, everyone wants
Zealand? Sales was a career change later
you to do well. I could mention plenty, but
on in his life, and he draws interesting
a few people in particular are Rob Cottrell
parallels
industries;
who gave me the opportunity to open the
performance-related, target-driven, working
satellite office in Cheltenham. It taught me
well with people, and how building a brand
how to get it wrong but also how to get it
comes from results but also the way you
right, he didn’t have to do that for me but he
treat others around you, animals included.
did. James Buckley and Fran Davies have
between
the
two
been instrumental in their support, as has Here’s the interview…
Kevin Nash helping me to understand the recruitment aspect of the business.
Hi Paul, what characteristics do you believe have helped you through the Business Development Programme? I set myself a change in career challenge
“This one isn’t a characteristic of me, but the support I’ve received from the
not just to benefit myself, but to show my
network has been invaluable; Appco,
kids that what you put your all into, when
Owners, staff within the organisation,
you work hard, you and you alone can do what you set out to achieve. I think I have
everyone wants you to do well"
a strong ‘never-give-up-attitude, and my
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CATEGORY DEVELOPMENT
“People are key to this business, no matter which way you look at it, whether it’s within recruitment, the network, clients or customers.."
And last but not least, my team. They’re such a solid
the network, clients or customers. Birmingham is
group of people, including Marna, my Recruiter, all
known as the up and coming city, there’s lots of
pushing forward the business into Birmingham. No-
money being put into the area, it’s really turned into
body has to move with us, but the fact that they’re
a place on the map. The diversity and vibe of the
choosing to shows their commitment.
city means it’s a really exciting place to be.
Having now grown through the business, what
It’s also really commutable for lots of places; London
do you value most in your team?
is a 45 minute train journey away, as is Cheltenham, and only an hour to Manchester. It just felt like a
How hard they work; the more we work together,
solid foundation to start from. Oh, and did I mention
the more we improve, the easier each stepping
I support Aston Villa?...
stone is for everyone. For all the people looking to visit your new ofSo, what do you look for in new team members?
fice, could you give us some must sees in Birmingham, please?
Ambition, people who are committed to their goals. You don’t get anywhere without working. I love
It feels like the whole of Birmingham has a great
working with my team, the coaching aspect of my
vibe, but if I had to pick, I’d say The Custard Factory.
role, and seeing them achieve their goals.
There’s loads of cultural bars and eateries with all the buildings tastefully graffitied, you could have a
You’ve also got to enjoy what you do, it’s a fun place
really good time there all day long.
to be! Paul is someone who’s not afraid to take on advice, How far can Affinity Marketing take someone’s
seek support and learn from others, and does it
career?
with a genuine appreciation for those around him.
It’s completely down to them. I encourage people to
If you want to get in touch with him with regards to
set their business up how they want it to be, and if
Lottery Campaigns, The British Heart Foundation,
they’ve got the determination to do it, the longer
his team building insight or coaching know-how, call
term gains from this network are unprecedented.
the office to arrange a visit on.
The level of support, not just through guidance and advice, but investment, the network alongside you, education, training, the portfolio of clients; it’s incredible. You could say “To Affinity and Beyond”! So, why have you chosen Birmingham as your debut office location? People are key to this business, no matter which way you look at it, whether it’s within recruitment,
041
LIMITLESS L1 Marketing
CATEGORY GROW TH
Hands up if you’ve seen the film ‘Limitless’, starring Bradley Cooper? Always 50 steps ahead, looking into the future. That’s how Michael Harrison sees his business, and it’s reflected in his attitude toward challenges, a mentality that solves problems and moves on.
L
1 Marketing has now
Making a formidable partnership, both
opened in Liverpool,
Michael and the Administrative Recruiter
the city he grew up
for L1 Marketing, Jess Maudsley, see work
in, and the city he
as a chosen lifestyle; somewhere you
came home to after
should enjoy spending time, feel a part of
an
something great, and seek to achieve.
abundance
of
travelling. Taking ownership of your individual role the
within the business, Michael believes it’s
commission-based role, Michael originally
important to shine where you are strong,
planned to work, save money, then head off
and learn from others where you’re not so,
again, but soon realised he had a knack for
(that’s where having a ‘Student Mentality’
sales. He built a strong team within just four
comes in!). So, although Michael felt sales
months, just as the pandemic reared its ugly
came quite naturally to him, other aspects
head. With the various lockdowns limiting
of the business took some getting used
his movements, it became obvious that the
to, and lots of practice. For example, being
opportunity to build something was too good
able to sell is different from being able to
to miss. Fast forward a few months and here
teach sales. Being great with people and
we are, running a successful business, in his
customers is different from building strong
own office with his name above the door.
relationships with clients.
L1 Marketing is an events office working with
Being
charity partners, currently The British Red
showing the world you are the best at
Cross. Feeling perfectly placed to align his
everything, it’s understanding where you
business with not only this sector, but this
can have an impact, and working with great
route to market,
people in the other areas. As with most,
Drawn
to
Michael’s keen to recruit
a
business
owner
isn’t
about
what
sales is an ever-evolving industry and we
attributes he believed elevated him through
have to keep up; learning from those who
to ownership, he explains that although skill
are best versed to teach isn’t a weakness,
sets can take time to establish and develop,
it’s entrepreneurship.
like-minded
people.
When
asked
these three core characteristics play a vital role in development: Resilience, Positive
Having grown up in Liverpool, we knew
Attitude, and Student Mentality.
Michael would be the person to ask where hot spots were concerned. As well as the
He states that,
Watersports Centre where the inflatable assault course is a must-do, he said, and we
“A person’s attitude seeps into everything
quote, “Pier Head is probably my favourite
they do; if you approach challenges in the
place in the world”. A beautiful skyline from
right way you’ll be successful, even if you
rooftop bars, lots of options for eating out,
don’t necessarily get the results you want,
and a great vibe to get stuck into.
you can always take something away from it.” We’re really looking forward to seeing where Having the resilience to keep working toward
Michael takes his business, we’d place our
your goals, no matter the challenge, keeping
bet on abroad. He did say that he wouldn’t
a positive attitude when you may not get the
leave the country again until he was
results you want first time, and learning from
expanding his business internationally…
each experience will see you develop your
We’ll hold him to that!
mindset, skill set, and confidence. Michael deems that a success.
If you want to spend time with L1 Marketing, seeing for yourself how Michael has grown
According to him, having a student mentality
his business in such a short space of time,
allows you to “find the gold” from each
he’d be more than happy to take your call
situation, something you can then apply to
and arrange a visit.
various scenarios throughout life making you better prepared for whatever comes your way next.
044
Photo Album
A selection of some of our favourite photos from recent events
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Burning Man AUGUST 2022
We’ll get right to it — Black Rock City will be coming back in 2022. After a two-year hiatus and with persistent, pandemic-driven unknowns, the road may be a little more circuitous, but we’ll be damned if it’s not leading us Home. It’s time to resume our Waking Dreams and look to the future we’ll build together.
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Tomorrow Land J U LY 2 0 2 2
Tomorrowland is a Belgian electronic dance music festival held in Boom, Flanders, Belgium since 2005. In December 2021, Tomorrowland announced that the festival would expand from two to three weekends in 2022, taking place on 15–17 July, 22–24 July, and 29–31 July.[54] The theme "The Reflection of Love" was also re-confirmed
061
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Reading./Leeds AUGUST 2022
Every August over 100,000 eager music revellers descend on the thriving Berkshire town of Reading, to attend the annual Reading Festival. This 3-day event is one of the biggest outdoor music festivals in the UK and attracts visitors from across the world to see some of the top names in rock, indie and alternative music perform.
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CATEGORY BOOKS & PODCASTS
Books and Podcasts The Infinite Game
By: SImon Sinek
065
Permission to Screw Up
By: Kristen Hadeed
People Skills
By: Robert Bolton
CATEGORY BOOKS & PODCASTS
Principles
Podcasts
01
The 10 Minute Entrepreneur We’ve all got 10 minutes, whether it’s walking to the bus, grabbing lunch, or making your morning coffee, so this show is a must-listen.
02
Wisdom from the Top Candid conversations about business real-talk from those that have been there, done it, and then done it better!
03
The Sales Hacker Episodes of 45 minutes, as well as 5 minute quick bursts named “Friday Fundamentals”.
04
Things Fell Apart What are the origins of cancel culture? How did we become such a divisive society?
05
America's Girls In the ’70s and ’80s the Dallas Cowboy Cheerleaders were as much a pop-culture phenomenon as Saturday Night Fever or The Love Boat
06
The Rabbit Hole Easily bingeable, Rabbit Hole takes a look into how the internet affects our lives and our politics every day and in insidious ways, plus how it got to that
By: Ray Dalio
point.
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£9,595,300 MONEY R AISED FOR CHAR ITIES
Office List 2022
CATEGORY OFFICE LIST
Our Worldwide Office List. Please be sure to visit our social media channels for future developments
UK Mantra Marketing Group James Buckley / Francis Davies www.mantramarketinggroup.com
RedSeven Marketing Robert Cotterell Swindon / Cheltenham www.redsevenmarketing.co.uk
RedSeven Marketing Dale Trinder Cheltenham website coming soon
Adaptive Marketing Gary Pearson Birmingham website coming soon
Charity Promotions Yaroslav Roshinenko Saint Petersburg website coming soon
L1 Marketing Mike Harrison Liverpool website coming soon
Pro Pr Aleksey Bondarev Moscow www.propr.top
Strong Promotions Sam Strong Sheffield website coming soon
Asana Marketing Group Aidar Zamaletdinov Moscow www.asana-mg.com
Monument Promotions Matt Nicholson Swindon www.monumentpromotions.co.uk
RUSSIA
Redline Promotions Chance Cowie Manchester www.redlinepromotions.co.uk
People Boosted Veronika Ovechkina Moscow www.peopleboosted.com
The Promotions Company Phil Reid Bristol www.promotions-company.co.uk
First Group Albina Fazlieva Nuzhny Novgorod www.firstgroup.moscow
Ignite Fundraising Alex Pearce Bristol www.ignitefundraising.org
MarGroup Michael Mareev Nuzhny Novgorod www.margroup.org
Hydra Sales Floyd Marriott London website coming soon
Make a Fuss Aleksandr Te Ekaterinburg www.makeafuss.ru
BELARUS
Empire Marketing Vik Verma Exeter www.empiremarketing.co.uk
LBN Marketing Elena Bocharova Ekaterinburg www.lbn-mg.ru
MEA Marketing Evgeniy Miheenko Minsk www.meamarketing.by
B23 Marketing Roddy Barker Glasgow website coming soon
Leo Company Leonie Bluznetsov Krasnodar website coming soon
ZAR Marketing Alexander Nikiforov Minsk www.zarmarketing.by
Enigma Mark Widnel Barnstaple website coming soon
GOST Sergey Melchenko Kazan website coming soon
Analogue Communications David Hebblethwaite Ipswich website coming soon
Ivse Group Ivan Dmitrachkov Saint Petersburg website coming soon
Affinity Advertising Paul Coombe Birmingham website coming soon
Luck Look Company Ayna Papedova Krasnodar www.lucklookcompany.com
WeMake Radik Kamalov Saint Petersburg www.wmwemake.com
3117 Elena Bocharova Ekaterinburgg website coming soon
Raycom Daniel Ray Moscow website coming soon
Vendo Group Sofya Tarasova Moscow website coming soon
SPAIN INVENTA Ivan Yanez Madrid website coming soon
070
“We Shine Bright So That Others May Shine Brighter.”
