Mantra Marketing Magazine Issue 16

Mantra Marketing Magazine Issue #016

PLACING FUN AT THE FOREFRONT The focal points of building a successful organisation with Phil Reid

05 ONE TO WATCH ASMA BRAHIMI We catch up with Asma Brahimi to discuss her drivers and unique approach to developing a successful organisation

17

THE MENTORPRISE ORGANISATION

Broadening Horizons

#016

We catch up with Rob Cotterell to see what he has in store for the Mentorprise Organisation

27 BECOMING A GREAT COMMUNICATOR We have a look into the techniques and skill sets required to become a great communicator

31

CATEGORY OUR CONTRIBUTORS

Our Contributors Francis Colam Chief Editor

Fran is Chief Operations Officer for Mantra Marketing working with people and companies to help the business become more efficient and profitable.

Alex Rae

Art Director / Designer Alex is an accomplished designer, and visual artist specialising in brand communications.

Ellie Ford Editor / Author

Ellie runs Flossy notes from her Cornish base in Bude. She works with small businesses on their marketing objectives, covering services such as social media management, content creation, and a host of copywrting projects

Nic Kane Photographer

Nic is a Bristol-based photographer specialising in the commercial, events and fitness sectors.

001

CATEGORY INDEX

In this issue Welcome

003

Placing Fun at the Forefront

005

June Ball

011

One to Watch

017

The Importance of Company Culture

021

The Mentorprise Organisation

027

Becoming a Great Communicator

031

The Future is Bright, The Future is Fibre

035

To Affinity and Beyond

039

Limitless

043

Photo Pool

045

Festivals

059

Books and Podcasts

065

Money Raised

067

Office List

070

002

CATEGORY EDITOR'S LET TER

+ Welcome +) TO ISSUE #016 2022

2022, we see you, and we like what we see.

With 6 months already gone, 2022 is set to be a

crisis.

year we shan't forget in a hurry. With expansion from all angles, it’s hard to know who or what to talk

These results have no doubt contributed to

about first, let alone recognising the impact we’ve

each of the three brand new offices opening;

had on our clients across the board.

Affinity Marketing - Paul Coombe, Imperium Global Marketing Group - Asma Brahimi, and L1 Marketing -

2022

Branching out into new cities, working with new

Michael Harrison. These are truly incredible results

clients in fresh divisions, and starting 2022 as an

and such fantastic business owners fronting the

inspired organisation. With new business comes

expansion, we can’t wait to see what the rest of

fresh challenges, from places you won’t often see

2022 holds for them.

coming, but if there’s something we’ve learned from our 20+ years in the industry, we’re great at

We couldn’t write this issue without mentioning the

adapting, and we wouldn’t have it any other way.

newest member of the team, Theo Collis-Cotterell.

A massive congratulations to both Rob and Nina

Find Your Focus

James Buckley, the CEO of Mantra Marketing

from RedSeven Marketing for welcoming their

Group, puts everyone’s efforts into perspective:

beautiful little boy into the world. This will no doubt be his first of many magazine mentions!

“Sales have grown by 30% in the last quarter” Here’s to a fantastic start to 2022, well done That’s £9,595,300 for our charity partners alone.

Staggering. It’s also a wealth of new opportunities for those that needed work in a time of financial

003

everybody!

CATEGORY EDITOR'S LET TER

004

PLACING Fun at the Forefront PHIL REID

CATEGORY COMMUNICATION

Phil Reid, Managing Director of The Promotions Company in Bristol, building an organisation with five offices, soon to be six, in four cities. What does he believe to be the overriding factor when it comes to success within the industry? Fun.

T

the

patterns

he’s

he most important

enjoy the two. But why not enjoy the seven?”

thing in what you do,

you

The fact of the matter is, if you enjoy what

enjoy what you do”.

is

that

you do you’re going to be more productive.

And if you’re enjoying your work whilst being

S p e a k i n g

more productive, your success will be long

from

term. Phil likens this to the gym; if you enjoy

personal

experience, also

but

the area of exercise or sport you’re partaking

highlighting

in, you’re more likely to continue to turn up,

witnessed

through

developing your skills / muscles / strength /

recruitment over the years, Phil understands

confidence and endurance with each visit,

the importance of enjoying the workplace.

which in turn increases your enjoyment.

Whereas if you have to force yourself to

The team at The Promotions Company ask

go for a run or attend a spin class, your

candidates to lay out, in order, what matters

momentum will diminish, and you’ll most likely

most to them: development, progression,

give up.

international travel, relationships, fun, being recognised, competitive environment and

It’s important to Phil that his team have a great

money. Which one do you think comes out in

time so he wants to provide an environment

front more often that not? You’ve probably

where people enjoy themselves. Whether

guessed it… Fun.

they join the business with ambitions of ownership or not, fun and embracing every

Gone are the days where we settled for

day is what will create success for each

roles that simply pay the bills. In 2022, we

individual.

want more from our day to day, more from our working lifestyle, and more for our future.

Phil draws upon his experience growing up,

Perhaps Covid-19 was the catalyst, perhaps

not knowing what he wanted to do or where

we knew it all along; work isn’t just something

he wanted to take his career:

we do, it’s part of who we are. So, who do we want to be?

“I had no idea, but I wanted to do something I enjoyed, I didn’t want it to be a slog”.

Fun, according to Phil, is the goal. And it has to be said, it radiates from his office

He states that when he joined the business

as soon as you walk in; the energy of

he

each meeting, the vibe as you walk up the

relationships with those around him, and was

stairs, the special events in the pipeline,

able to build a skill set he didn’t even know he

the travel opportunities, the support and

needed. As a consequence, he was excelling,

encouragement,

He

and knew he could build a business he loved.

sees his business, and the working week

Phil is now able to replicate this for those

differently:

within his team, “as long as they’re having

and

the

learning.

simply

enjoyed

himself,

built

great

fun, great”.

“We have seven days in a week, most people work five out of the seven. A lot of people I know will do the five in order to gain money to

006

007

"The MOST important thing is that you enjoy what you do"

008v

CATEGORY COMMUNICATION

The Promotions Company have plenty in the diary for 2022 having already visited Villa Mora in Portugal, Go Ape, Cyprus, cruised around Bristol on an 80’s themed boat trip, and not to mention the weekly crew nights at Jungle Rumble, Clip & Climb and plenty of trendy eateries. Still to come are trips to

'If we could all emulate this level of gratitude, ‘give-back’ and enjoyment to our every day, how the world would be a fabulous place. '

So how does he feel about the move? “It

Sri Lanka and Ibiza, both gifted to one or

feels great to be back in Bristol. Swindon was

two members of the team who are setting

fantastic, but we really do have an amazing

themselves apart with their effort, results

office here. The team have already been out

and attitude. And let’s not forget New York!

to nice restaurants and made the most of

The current competition within the office

what the city has to offer.”

whereby hitting a certain sales criteria wins

“Often business owners like to not take risks,

you a place on the trip.

and it was a big jump to relocate my team. I knew it might take us back a little bit, but so

Phil doesn’t just stop at arranging events

far I think we’ve proved that it’s good to break

and trips though, he actively invests in these

out of your comfort zone. Although some

social aspects with the “Party Pot”, where

things might be daunting it’s all worthwhile

£1.50 from each sale, taken from the business

when you get to the end goal.”

profit, accumulates. Some ideas for the next

So what is the vision for the Bristol office

team activity are The Wave in Bristol to try

going forward?Rob says that he wants to

their hands at surfing, and an overnight trip

make Bristol RedSeven’s highest performing

at a Canopy & Stars venue, perhaps teepees

office. “I really want to put us on the map

or some yurt glamping.

here,” he says.

“When it comes to the recruitment side of

There’s something to be said for allowing

things, we know lots of people don’t want

yourself the time and space to figure out

to live in a small town.Living somewhere like

how you'll begin, progress and even change

Bristol is a lot more attractive, so we hope

your career. Although some may have a clear path set for them, not all is set in stone. For the majority of young people, career choices aren’t a given. In fact, according to the Higher Education Statistics Agency, only 59% of UK graduates are employed full-time, so even those who have gone on to University with a specific degree, and paid for it, aren’t necessarily following their initial path.

Having fun at work is key to building passions and creating success for yourself, but Phil thoroughly believes that the relationships he’s built over the years are what he values the most.

“This business has brought about the best people in my life” He continues,

041

“They’re not simply co-workers, but friends, mates and people I love to spend my time with”.

Kevin

Nash,

The

Promotions

Company

Operations Manager, is even the Godfather to Phil’s daughter.

"If we could all emulate this level of gratitude, and enjoyment to our every day, the world would be a fabulous place. "

“Bristol offers lots of opportunities for us, thanks to its two universities and a larger more diverse pool of people to recruit from" 009

CATEGORY COMMUNICATION

“They’re not simply co-workers, but friends, mates and people I love to spend my time with”.

- PHIL REID -

010

CATEGORY MEETINGS AND EVENTS

JUNE Ball

Imperial War Museum, Manchester As with many live events, it’s been a while since we attended the award ceremony of the season. (Covid-19 gave us all an involuntary two year hiatus didn’t it!) But it’s back, and back with a rum punch.

H

eld at the Imperial War Museum in Manchester, organised

the by

our

theme

this

year,

very

own

Fran

Special mentions go to our award winners: Top Performing MC 2021-2022: Redline Promotions

Davies, was Havana Club Nights. A

Excellence in Quality: RedSeven Marketing

colourful explosion of Mardi Gras, it was

Advancement to Ownership: Asma Brahimi - Imperium Global

simply fabulous. A live Samba band, a

Marketing Group, Paul Coombe - Affinity Advertising, Michael

saxophonist, feather dancers parading

Harrison - L1 Marketing

the venue, and, of course, rum cocktails.

Advancement to Assistant Ownership: Benjamin Carter - Redline Promotions, Fidel Nanton - Monument Promotions

Reuniting us all, the theme captured the recent success, excitement,

Promoting Owner Awards: Floyd Marriot, Chance Cowie, Rob

and freedom to do what we do best, perfectly.

Cotterell Administrator of the Year: Kevin Nash - The Promotions Company, Niamh Bailie - Redline Promotions

“Mardi Gras is a state of mind” - Ed Muniz

Event Coordinator of the Year: Mollie Hayes - Monument Promotions Excellence in Recruitment and Administration: Gemma Newbery - Analogue Communications, Meghan Ball - Monument Promotions, Verity Hallet - Affinity Advertising

012

CATEGORY MEETINGS AND EVENTS

013

CATEGORY MEETINGS AND EVENTS

014

CATEGORY MEETINGS AND EVENTS

015

CATEGORY MEETINGS AND EVENTS

016

CATEGORY GROW TH

ONE TO WATCH

Asma Brahimi

I

n the previous issue, with

She goes on to speak about how her particular

our “Here come the girls”

challenges were in fact more to do with her initial

feature, we spoke with fe-

skill set; English not being her first language, her

males within the industry,

patience, and, believe it or not, her attitude.

gathering their insight and highlighting

success

“Our business is a people business, you need to

thus far. For Edition #16 of

their

have the right skills and the right attitude - I didn’t

the Mantra Magazine, we’re

have them.”

pleased to announce that

one of those women, Asma Brahimi, has earnt her-

A brave statement to make. She continues:

self a promotion to Ownership with Imperium Global Marketing Group being one of the latest offices to

“All of it was out of my comfort zone, but I wanted

launch. We grabbed some precious time with the

to prove to others, and to myself, that even com-

new owner to discuss the development, and she

ing from a different country, where I could not speak

didn’t disappoint; what an entrepreneur.

English properly, I could do it. It’s not rocket science, because as long as you have the right attitude,

As with all the new offices that expand our organ-

work ethic and discipline, the skills will come with

isation, its chosen company name is intriguing.

that time and effort.”

Asma decided “Imperium” was to come first as its origin comes from an impressive Italian Army, with

A fantastic lesson to learn for all of us, for all as-

“Imperium Patronum” meaning a rank given to the

pects of life.

Emperor's most trusted advisors. It sat well, fronting her business as she meant it to go on; powerful

"Our business is all about people, whether that’s

for her clients, trusted by all and success in their

our customers, clients, or the people we work with.

nature.

We treat people properly, with respect, with understanding, and with kindness, so the fact that Asma

Perhaps more profound is it’s choosing given the

was drawn to Floyd Marriott’s business because of

fact she is one of the few female owners within the

the person he is, is no surprise. She explains how

industry. On the matter, Asma mentions how she

she was “...attracted to the job because people

found it very interesting. She says:

were humble with their success, they put themselves at your level, not above.”

“You don’t need to be male to be an entrepreneur.

It’s all about the discipline, hard work, and goals, whether you’re male or female.”.

017

CATEGORY GROW TH

“I really work hard, and if I have something to do, it just has to be done. I can’t even let new guys win on crew nights! I have the best intentions, but I just don’t have it in me to lose. Sorry!”.

She goes on to express her gratitude for the support she’s received, not just in business, but on a personal level too.

“He really cares about people. We all go through challenges, but having that person to support you, well, I couldn’t have done it without him.”

When

asked

what

it

was

about

her

personality that has helped her to succeed, Asma, in a nutshell, believes that her workethic, competitive nature, and resilience are to be attributed.

“I really work hard, and if I have something to do, it just has to be done. I can’t even let new guys win on crew nights! I have the best intentions, but I just don’t have it in me to lose. Sorry!”.

Something we wanted to gain insight on was what the business meant to Asma, and how she wanted to build her organisation.

We asked what she believed would be the Imperium Global Marketing Group tagline, if there were to be one. She answered with, “Pursue your goals”. Not a throwaway remark, but a passionate belief and sentimental notion. She tells of her first organisational meeting and how when asked to relay her goals, she began to cry. Driven by her family, Asma aims to retire her parents within the near future, and sponsor her sister to go to University.

Asma understands that where business goals may adjust over time, and as obstacles make themselves known, her personal goals will never falter. It’s this drive and focus that enables her to tackle oncoming challenges.

We had to take the opportunity to share some advice from such an inspirational business owner. Breaking it down to various roles within the business, she offered these words of wisdom.

If you’re a brand new team member “Do not compare yourself to others, we all learn at our own pace.”

If you’re a new Leader “Do what you want to do. It’s not going to work if you’re just following other people”

019

If you’re a Crew Leader “You need to have the right attitude; you have to be resilient, prepared mentally for challenges. In every stage you are learning something

different

so

don’t

attach

a

promotion to a time frame, relate it to your skill set. Everyone’s strengths are different” We have a feeling Asma Brahimi is going to be one to watch; a fantastic business mindset and incredible personal drive. Take the opportunity to watch this lady in action, visit her London office for your business, goals and yourself.

“All of it was out of my comfort zone, but I wanted to prove to others, and to myself, that even coming from a different country, where I could not speak English properly, I could do it. It’s not rocket science, because as long as you have the right attitude, work ethic and discipline, the skills will come with that time and effort.”

CATEGORY CULTURE

The

Importance Of Company Culture Culture sets the tone. Whether that’s within a business, relationship or family dynamic, the culture you create can be for your benefit or detriment.

We spoke with Matt Nicholson, Managing Director of Monument Promotions in Swindon, about the value of good company culture, and how he has injected the positive synergy throughout his business.

S

omething that’s crystal clear

This self validation is perhaps something that has

is the appreciation Matt has

come with time and experience for Matt, but is now

for his team, providing them

a focal point for development within Monument

with the space to develop

Promotions from the get go.

their

skills

and

become

who they want to be, taking

When asked what he believes to be the top three

charge of their own teams

areas of focus for a fantastic company culture, Matt

in ways which are right for

zero'd in on his love of sports, drawing parallels with

them. When asked about his influences for making

pre-match dressing rooms.

STRENGTH / PERSONALITY

sensible business decisions, Matt touched upon the

021

fact that as a young business owner, it’s quite often

“Company culture breeds profitability. A football

the case that we emulate others. But having piloted

team that have a good team culture win games, who

Monument Promotions for five years, with several

then get promoted, get sponsors, win competitions

expansions in various cities, he has developed the

and consequently attract great players”.

confidence, know-how and trust in his business decisions to simply be his own self.

He believes that profit and culture are intertwined, and the way he put this into practice is by focusing

We’re part of a network but I’m running my own business, I can do this with my belief system, my strengths, and my personality”.

on the following:

“Company culture breeds profitability. A football team that have a good team culture win games, who

then

get

competitions

promoted,

and

get

consequently

sponsors, attract

win

great

players”.

The Environment - One of positive and healthy relationships, a trusting environment with room for individuality; you don’t have to focus on making your first million or building a vast organisation, you can make this business what you want it to be. There’s also a genuine care for one another, wanting the best for the people you work with.

Purpose - Ensuring that the activities being performed are done so with a goal in mind; is there room for improvement and what’s actually having an impact?

Recognising the importance of the nonprofit sector - Every single sale that goes through the business goes to charity, that’s incredible.

Matt extends his last point by saying: “The ethics needs to be reflected in the work we do. What do you imagine about a company that works with charities? I’d expect them to have a kindness, a genuine passion for the causes they represent, honesty, and strong ethics.”

Monument Promotions are very much in sync with the charity partners they represent, and they take ownership of that within their company culture.

Having always been proud of the funds his business raises, Matt knew from day one that the company culture had to shine through.

Reflecting on the time and headspace he was involuntarily gifted thanks to Covid-19, he notes how it really elevated the importance of the impact he could, and wanted to have, on not only the beneficiaries of each charity, but those directly around him.

“We’re part of a network but I’m running my own business, I can do this with my belief system, my strengths, and my personality”.

023

“The ethics needs to be reflected in the work we do. What do you imagine about a company that works with charities? I’d expect them to have a kindness, a genuine passion for the causes they represent, honesty, and ethics.”

“I started to ask myself questions: what kind of a business do I want to build? Am I making an impact? The answer was yes, but I wanted to build a legacy with genuine purpose; a company that I could be proud of from top to bottom, not just certain aspects.”

CATEGORY CULTURE

“I started to ask myself questions: what kind of a business do I want

what he thought about this, to which he told us:

to build? Am I making an impact? The answer was yes, but I wanted to build a legacy with genuine purpose; a company that I could be proud

“I come from a big family, and all my brothers and sisters are different. I

of from top to bottom, not just certain aspects.”

speak to them all differently, but care about them all”

So, what are the biggest changes he’s noticed? Matt explains how he

He also believes that no matter what, you have to have respect for

uses his own emotional gauge when in the office as a barometer for

people, and treat others the way you wish to be treated.

how the business is doing. Is he enjoying himself? Is it a fun place to be? Is it a productive space?

Emily Gara is noted as being someone who brings great energy wherever she goes, contributing positively, having fun and putting in

With positive energy and a focus on individuals and their goals, the

genuine effort to relationships within the team.

atmosphere is productive. Everyone is proactive, getting involved with their own learning and development, using their initiative and

Mollie Hayes is their Event Coordinator, but on top her daily tasks and

focussing on the challenges and goals that lie ahead.

responsibilities, she takes it upon herself to organise social events for the team’s benefit.

If the office is the sports team dressing room, then the sales field is the match. The result is definitive of the environment pre-game. How are

Meg Ball, the Recruitment Administrator, never fails to walk into

you setting yourself up, or your team, for a win?

the office with a smile and a bundle of energy to match. That first interaction can really make a difference to someone’s day so Matt is

Matt wanted to highlight a few team members that are great examples

forever grateful for her positive attitude.

of the company culture he aims for.

If you want to see the Monument Promotions company culture for First up is Fidel Nanton for the way in which he treats everyone around

yourself, call Matt to arrange a visit, they’d be glad to welcome you.

him, the positivity and the care he pours into people. We asked him

026

CATEGORY NEW INITIATIVES

The

Mentorprise Getting It / Organisation Right The experience days have been varied so far with motocross racing, clay pigeon shooting and even a lesson at Delta Farm Cookery School.

W

ith an organ-

each office, owner and brand ambassador

isation acquir-

can pull resources from, and be a part of

ing just under

something larger.

1000 new customers a week,

The Mentorprise Organisation will support

in various di-

each individual in the ways in which they feel

visions,

with

beneficial to them. From structure for the day

multiple clients, in six cities, it is now time for

to day running of the business, organisa-

the RedSeven Marketing brand to launch the

tional meetings to plan goals and learn from

Mentorprise Organisation: www.wearemen-

others, social events to build brand and team

torprise.com A group of companies whereby

member bonds, and networking opportunities to gain insight and create relationships further afield.

Visiting the new website you can see the business acumen of those within the organisation, yet it oozes personality. We are all business owners, the work we carry out for our clients is incredibly important, but we are also people, every day humans that love what we do.

To kick things off, Rob organised the first Mentorprise Meeting for the 29th June for all Owners, Assistant Owners, Crew Leaders and Adminstration Staff. The theme of the meeting, encompassing the reasoning behind the brand perfectly, is “How to run a successful business”, whereby there will be guest speakers for key topics: Compliance, Profitability, Client Liaison, How to understand your Sector, and Effective Business Planning. Alongside these will be administrative topics for all Recruiters and Event Coordinators on Skill Development, Organisation, and Goal Planning.

In addition to these fantastic educational meetings and priceless networking opportunities, Rob and his team are arranging, what they call, “Owners Days”. A social get together for the Managing Directors within the organisation as well as one or two individuals that are excelling at their own level; a unique chance to spend time with those that are more experienced, running businesses already, and perhaps great mentors. The experience days have been varied so far with motocross racing, clay pigeon shooting and even a lesson at Delta Farm Cookery School.

027

CATEGORY NEW INITIATIVES

“It can be a crazy business this one.

Creating structure in every single office so that people have cornerstones, great staff members, road maps to follow,

and

strong

foundations

is

crucial.

Running such a brand requires many traits as a business owner, all very important. But the one that Rob believes to be key is organisation.

The ultimate goal is time, building the organisation to such a level whereby he, and Nina, have the freedom of time to spend as a family, providing the life they dream of.

“It can be a crazy business this one. Creating structure in every single office so that people have cornerstones, great staff members, road maps to follow, and strong foundations is crucial. The Mentorprise Organisation is there to facilitate and aid this structure.”

Having just become a Father, we asked Rob whether he felt this new dynamic within his personal life has affected his mentality toward business at all. Unsure if it had at first, he realised that welcoming Theo Collis-Cotterell into the world has meant his sense of urgency has intensified. The ultimate goal is time, building the organisation to such a level whereby he, and Nina, have the freedom of time to spend as a family, providing the life they dream of. This goal in business terms is 20 more offices in the next 5 years.

With special mention to Fidel, Gary and Sam opening their offices in the near future, Rob is certain of their collaborative success.

We asked Rob what he thought the difference might be between his business 5 years ago, and his business today. He replied by saying how they were previously hoping and dreaming of expansion and hitting goals, having never done it before. But now: “It’s not just a pipedream, it’s a proven success model, and that feels great. We’re showing exactly what can and has been done,

“It’s not just a pipedream, it’s a proven success model, and that feels great. We’re

providing opportunities for people with our

showing exactly what can and has been done, providing opportunities for people

well-oiled machine”.

with our well-oiled machine”.

If you’d like to speak with Rob about any of the information mentioned in this article, or visit one of the offices within the Mentorprise Organisation give the RedSeven Marketing office a call.

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CATEGORY MILESTONES

MILESTONE Moments Dale Trinder

An achievement like this needed to be shared…

R

aising one million pounds for incredible

inspire the customers and ensure they feel involved

charities, a proud moment for Dale Trinder of RedSeven Marketing, Cheltenham. We

The Importance of Longevity: Explain where their money may go,

wanted to check-in with him on this milestone

who it will help and how it can affect people’s lives

within his career, here’s what he had to say.

The Feel Good Factor: I’ve already mentioned this, but, ensure each Congratulations, Dale! How does it feel?

customer is left on a really positive note, understanding how their donation will have an impact

I didn’t even realise I’d raised one million so I wasn’t expecting it quite yet. I feel so proud to have been able to contribute to such great

Can you tell us which causes you’ve impacted?

causes, it’s a pretty incredible thing to do. I’ve been in the business for six years, four of those working with charitable organisations, so

As it stands:

it’s a relatively short amount of time.

•

Amnesty International £1092

•

Breast Cancer Now £11,393

•

Alzheimer’s £27,000

•

Blood Cancer UK £48,900

Well, I turned up to a meeting in the Bristol office with some of the

•

GOSH £102,972

guys from Cheltenham, and Rob just announced it, completely

•

Battersea £369,088

surprising me. In came massive balloons saying “1M” and a bottle of

•

BHF £463,428

How did you celebrate?

whiskey. I honestly waited until I got home to have a glass, I promise.

So, you’ve joined the Million Pound Club! Do you know anyone What does this figure say about your quality of sale?

else who might be in it?

Customer service is something I’ve always taken a lot of pride in. I

I’m not 100% sure but I think Fidel Nanton from Monument Promotions,

speak with my team regularly about how a good ambassador isn’t

Swindon, may have hit it too.

just about going out and getting sign-ups, it’s the quality of the sale, and our service, that counts. It’s ensuring that the customer feels

That’s not surprising when you know what a people focused person

good about what they’ve done, not that we feel good about a sign

Fidel is, always thinking of others and fantastic customer service.

up.

Congratulations again, Dale, an incredible achievement, we hope Can you give us your tips for great quality?

you’re as proud of yourself as we are of you.

Campaign Knowledge: The more you know, the more you can

030

031

Becoming a Great

COMMUNICATOR

032

CATEGORY COMMUNICATION

C

ommunication,

With

such a broad term,

decreasing human contact, we’re concerned

used over and over

that what should be common courtesy

again

little

amongst each other, is becoming a rare

behind

commodity. Robots may be creeping into

it. So, what do we

every day life, but we are all still human, with

mean

human thoughts, feelings and needs.

with

substance by

“Good

the

rise

of

digital

normality,

and

Communication

Skills”? It’s not simply about being able to

Just as punctuation can completely change

talk to another. It’s being able to listen,

the sentiment behind a message, body

understand, and respond accordingly, but

language and tone of voice can determine

also being heard, and getting your point

the experience of an in-person interaction.

across well, finding solutions collaboratively

See Asma Brahimi’s piece on how she built

and building relationships.

her business despite English not being her first language.

We

communicate

through

our

words,

but also our body language, our digital

Times are evolving and digital activity is

presence

Everything

everywhere, and we’re not saying that’s

we do as individuals impacts the level of

necessarily a bad thing, but there are ways

understanding and appeal. Whether that’s at

to get it right, and definitely ways to get

work, in relationships, with family, friends or

it wrong. Here are some of our top tips for

strangers.

effective communication.

Having good communication skills allows us

Listen to understand, not respond

and

our

actions.

to effectively manage expectations, having great communication skills aids success.

If you only ever want to get your point across, and quickly, you’ll never get the result you’re

Have you ever had an online conversation

after. We all know when we’re not being

with a partner for it not to go the way you

listened to, and it’s infuriating. The best way

envisioned? Have you ever attended a

you can help others, and consequently hit

Doctor’s

away

your goals too, is to really listen to what it is

having forgotten to mention all your points

someone is saying to you. Are they looking

or ailments, feeling flustered and unheard?

for a solution? Are they just wanting to air

appointment

and

walked

their thoughts? Are they looking for support?

Be genuine with your intentions If

you’re

not

going

to

be

able

to

do

something, don’t say you will. You may intend to call someone later when you’ve got more time, but if you know you’re probably not going to do it then be honest about that.

We as individuals respect honesty and we appreciate reliability. If you can’t claim to be either, you may find you struggle with building strong relationships.

Is

there

a

better

way

to

phrase

something?

There’s always another way to get your point across. Perhaps in a more sensitive, clear manner. We’re not suggesting you pander to people, but you may find altering your tone and choice of words will get the desired outcome more effectively. The ‘Compliment

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CATEGORY COMMUNICATION

Having good communication skills allows us to effectively manage expectations, having great communication skills aids success.

Sandwich’ is a great example, and if you don’t know what we’re talking about, ask the Managing Director in your office!

Having been in the direct sales industry for the

over

twenty

increasing

communication

years

we’ve

challenge

of

within,

not

noticed effective

only

our

recruitment efforts, but with customers too.

With everything we teach daily, and the experience we have built in the field, our in-person interactions with all involved in our business leave people feeling elevated, heard and inspired. And that is why we’ve continued to succeed, with clients coming back year on year to utilise our services.

What appears to be a lost art for some, is a core value for us.

Would you say your communication skills are up to scratch? Ask someone. Feedback is a wonderful thing.

The best way you can help others, and consequently hit your goals too, is to really listen to what it is someone is saying to you.

With everything we teach daily, and the experience we have built in the field, our in-person interactions with all involved in our business leave people feeling elevated, heard and inspired. And that is why we’ve continued to succeed, with clients coming back year on year to utilise our services. What appears to be a lost art for some, is a core value for us.

034

CATEGORY DEVELOPMENT

The Future is Bright, The Future is Fibre

I

t’s

organisation

Did you know that the UK is the fifth largest of the sophisticated

love bringing on new clients, and the thrill

no

secret

that

we

as

an

economies? Yet we’re currently only 49th for internet capacity and

of a new division keep us all on our toes.

service? Facts that don’t align. And something that has only been

Telecommunications have been a part of what

exacerabted during the pandemic.

we do over the years, with particular campaigns, such as Sky, seeing unprecedented results for

The main reason why we’re so far behind is that traditionally, we’ve

the industry.

been very slow to move away from copper wires, and toward fibre optics, but not for much longer. The Government’s manifesto has

This is something we’re predicting for our latest

set a new target, committing to gigabit-broadband being available

client campaign with Fibre. We spoke with Floyd Marriott, Managing

nationwide by 2030 (at least 99% of premises). According to Ofcom,

Director of the Hydra Sales Group, London, someone who’s about to

at the end of 2021, only 60% of UK premises were covered. You can

expand his organisation, about the real purpose behind the project.

see the need for a larger sales force that knows the space.

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“We’re a face to face business, selling various products to clients over many years. We specialise in specific sales systems, which prepares us for taking on new clients with ease."

The Government is providing a large amount

the

of funding, five billion pounds to be exact, to

characteristics he believed he required in

opportunity.

When

we

asked

what

companies in order to perform this roll out,

order to be successful, Floyd highlighted his

companies that don’t necessarily have the

flexibility.

in-house sales teams to deliver. That’s where we come in.

“Things can change so quickly so I have to able to pivot. The learning curve is really steep

In order to lay the new cables, digging up

so I have to be focussed on improvement to

pavements and streets, home owners need

keep up to speed with what’s happening. It’s

to

service

the only way for me to be responsive for the

providers to a full fibre capacity, as those

clients, but also offer the best opportunity to

that are still on a copper wire connection, will

the people within my company.”

switch

their

current

internet

be unable to access it.

We love the honesty here, he isn’t claiming to We thought it important to discuss the

be an expert in fibre connectivity, but what

reason why our sales teams are being called

he is saying is that he’s willing to learn and

up for the task, so we asked Floyd why he

broaden his skillset to get on board with

believed we presented a great option for the

the client objectives. This sentiment can be

client.

applied to any division, any walk of life; it’s the way in which you embrace a challenge

“We’re a face to face business, selling various

that sets you apart.

products to our clients over many years. We specialise in specific sales systems, which

Floyd left us with some words of wisdom for

prepares us for taking on new clients with

the sales industry:

ease. We’re best placed to partner with these fibre companies as we can recruit, train and

“Sales is the single most valuable business

sell for them, quickly and professionally.”

service there is. The fact that we provide coaching,

Floyd

is

clearly

passionate

about

training

and

development

in

this

the space, makes what we do so exciting,

campaign, about the impact it will have,

vital and relevant for life skills and futures.

but also the opportunities it’s providing for

Personally, I feel so very humbled to be in the

people within his business.

position where I can actually influence the outcome for huge businesses, some of the

“Fibre is still pretty new, it’s pioneering”

world’s biggest brands, but also touch the life of a single individual who comes into my

The potential for budding entrepreneurs

company with a good work ethic and student

to

mentality, becoming an entrepreneur in their

grow

a

business

within

the

telecommunication industry is only getting

own right.”

bigger, and for Floyd himself, expansion isn’t only on the cards, but in motion. Asma

With each client in our catalogue we’re

Brahimi is set to open her office, Imperium

impacting lives for the better, and this one

Global Marketing Group, this month.

will find us on the map for revolutionising the UK’s capacity to perform online.

“We are expecting to open anywhere between 4-6 offices just within telecommunications.

As the industry moves from a pioneering stage to a more established sector, we believe that more and more opportunities will come. It starts with internet services, then TV packages, telephone providers, home smart devices. The opportunities are endless.”

Its not an easy challenge to take on, it takes a certain type of person to relish

037

'“I was a gardener in a cemetery before this. Although initially I couldn’t sell anything, I had some great people around me and I always stayed excited about the opportunity.”

“Sales is the single most valuable business service there is. The fact that we provide coaching, training and development in it, makes what we do so exciting, vital and relevant for life skills and futures. Personally, I feel so very humbled to be in the position where I can actually influence the outcome for massive businesses"

039

CATEGORY DEVELOPMENT

To

Affinity And Beyond

Paul Coombe is shooting for the stars in Brimingham having promoted himself to ownership from the RedSeven Marketing office

A story to tell and the kindness to tell it, Paul

self determination to be successful has

is always striving for better, here’s what we

encouraged me along the way. Everyone

learned about the gentleman people speak

has their down times, but having the

so highly of.

resilience to kick on is vital.

Before we get to the interview, here’s a

This one isn’t a characteristic of me, but

fun fact for you. Did you know that Paul

the support I’ve received from the network

was a race horse breeder for over 20 years

has been invaluable; Appco, Owners, staff

with stints in Newmarket, Surrey and New

within the organisation, everyone wants

Zealand? Sales was a career change later

you to do well. I could mention plenty, but

on in his life, and he draws interesting

a few people in particular are Rob Cottrell

parallels

industries;

who gave me the opportunity to open the

performance-related, target-driven, working

satellite office in Cheltenham. It taught me

well with people, and how building a brand

how to get it wrong but also how to get it

comes from results but also the way you

right, he didn’t have to do that for me but he

treat others around you, animals included.

did. James Buckley and Fran Davies have

between

the

two

been instrumental in their support, as has Here’s the interview…

Kevin Nash helping me to understand the recruitment aspect of the business.

Hi Paul, what characteristics do you believe have helped you through the Business Development Programme?

I set myself a change in career challenge

“This one isn’t a characteristic of me, but the support I’ve received from the

not just to benefit myself, but to show my

network has been invaluable; Appco,

kids that what you put your all into, when

Owners, staff within the organisation,

you work hard, you and you alone can do what you set out to achieve. I think I have

everyone wants you to do well"

a strong ‘never-give-up-attitude, and my

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CATEGORY DEVELOPMENT

“People are key to this business, no matter which way you look at it, whether it’s within recruitment, the network, clients or customers.."

And last but not least, my team. They’re such a solid

the network, clients or customers. Birmingham is

group of people, including Marna, my Recruiter, all

known as the up and coming city, there’s lots of

pushing forward the business into Birmingham. No-

money being put into the area, it’s really turned into

body has to move with us, but the fact that they’re

a place on the map. The diversity and vibe of the

choosing to shows their commitment.

city means it’s a really exciting place to be.

Having now grown through the business, what

It’s also really commutable for lots of places; London

do you value most in your team?

is a 45 minute train journey away, as is Cheltenham, and only an hour to Manchester. It just felt like a

How hard they work; the more we work together,

solid foundation to start from. Oh, and did I mention

the more we improve, the easier each stepping

I support Aston Villa?...

stone is for everyone.

For all the people looking to visit your new ofSo, what do you look for in new team members?

fice, could you give us some must sees in Birmingham, please?

Ambition, people who are committed to their goals.

You don’t get anywhere without working. I love

It feels like the whole of Birmingham has a great

working with my team, the coaching aspect of my

vibe, but if I had to pick, I’d say The Custard Factory.

role, and seeing them achieve their goals.

There’s loads of cultural bars and eateries with all the buildings tastefully graffitied, you could have a

You’ve also got to enjoy what you do, it’s a fun place

really good time there all day long.

to be!

Paul is someone who’s not afraid to take on advice, How far can Affinity Marketing take someone’s

seek support and learn from others, and does it

career?

with a genuine appreciation for those around him.

It’s completely down to them. I encourage people to

If you want to get in touch with him with regards to

set their business up how they want it to be, and if

Lottery Campaigns, The British Heart Foundation,

they’ve got the determination to do it, the longer

his team building insight or coaching know-how, call

term gains from this network are unprecedented.

the office to arrange a visit on.

The level of support, not just through guidance and advice, but investment, the network alongside you, education, training, the portfolio of clients; it’s incredible.

You could say “To Affinity and Beyond”! So, why have you chosen Birmingham as your debut office location?

People are key to this business, no matter which way you look at it, whether it’s within recruitment,

041

LIMITLESS L1 Marketing

CATEGORY GROW TH

Hands up if you’ve seen the film ‘Limitless’, starring Bradley Cooper? Always 50 steps ahead, looking into the future. That’s how Michael Harrison sees his business, and it’s reflected in his attitude toward challenges, a mentality that solves problems and moves on.

L

1 Marketing has now

Making a formidable partnership, both

opened in Liverpool,

Michael and the Administrative Recruiter

the city he grew up

for L1 Marketing, Jess Maudsley, see work

in, and the city he

as a chosen lifestyle; somewhere you

came home to after

should enjoy spending time, feel a part of

an

something great, and seek to achieve.

abundance

of

travelling.

Taking ownership of your individual role the

within the business, Michael believes it’s

commission-based role, Michael originally

important to shine where you are strong,

planned to work, save money, then head off

and learn from others where you’re not so,

again, but soon realised he had a knack for

(that’s where having a ‘Student Mentality’

sales. He built a strong team within just four

comes in!). So, although Michael felt sales

months, just as the pandemic reared its ugly

came quite naturally to him, other aspects

head. With the various lockdowns limiting

of the business took some getting used

his movements, it became obvious that the

to, and lots of practice. For example, being

opportunity to build something was too good

able to sell is different from being able to

to miss. Fast forward a few months and here

teach sales. Being great with people and

we are, running a successful business, in his

customers is different from building strong

own office with his name above the door.

relationships with clients.

L1 Marketing is an events office working with

Being

charity partners, currently The British Red

showing the world you are the best at

Cross. Feeling perfectly placed to align his

everything, it’s understanding where you

business with not only this sector, but this

can have an impact, and working with great

route to market,

people in the other areas. As with most,

Drawn

to

Michael’s keen to recruit

a

business

owner

isn’t

about

what

sales is an ever-evolving industry and we

attributes he believed elevated him through

have to keep up; learning from those who

to ownership, he explains that although skill

are best versed to teach isn’t a weakness,

sets can take time to establish and develop,

it’s entrepreneurship.

like-minded

people.

When

asked

these three core characteristics play a vital role in development: Resilience, Positive

Having grown up in Liverpool, we knew

Attitude, and Student Mentality.

Michael would be the person to ask where hot spots were concerned. As well as the

He states that,

Watersports Centre where the inflatable assault course is a must-do, he said, and we

“A person’s attitude seeps into everything

quote, “Pier Head is probably my favourite

they do; if you approach challenges in the

place in the world”. A beautiful skyline from

right way you’ll be successful, even if you

rooftop bars, lots of options for eating out,

don’t necessarily get the results you want,

and a great vibe to get stuck into.

you can always take something away from it.”

We’re really looking forward to seeing where Having the resilience to keep working toward

Michael takes his business, we’d place our

your goals, no matter the challenge, keeping

bet on abroad. He did say that he wouldn’t

a positive attitude when you may not get the

leave the country again until he was

results you want first time, and learning from

expanding his business internationally…

each experience will see you develop your

We’ll hold him to that!

mindset, skill set, and confidence. Michael deems that a success.

If you want to spend time with L1 Marketing, seeing for yourself how Michael has grown

According to him, having a student mentality

his business in such a short space of time,

allows you to “find the gold” from each

he’d be more than happy to take your call

situation, something you can then apply to

and arrange a visit.

various scenarios throughout life making you better prepared for whatever comes your way next.

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Photo Album

A selection of some of our favourite photos from recent events

CATEGORY PHOTO POOL

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Burning Man AUGUST 2022

We’ll get right to it — Black Rock City will be coming back in 2022. After a two-year hiatus and with persistent, pandemic-driven unknowns, the road may be a little more circuitous, but we’ll be damned if it’s not leading us Home. It’s time to resume our Waking Dreams and look to the future we’ll build together.

059

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Tomorrow Land J U LY 2 0 2 2

Tomorrowland is a Belgian electronic dance music festival held in Boom, Flanders, Belgium since 2005.

In December 2021, Tomorrowland announced that the festival would expand from two to three weekends in 2022, taking place on 15–17 July, 22–24 July, and 29–31 July.[54] The theme "The Reflection of Love" was also re-confirmed

061

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Reading./Leeds AUGUST 2022

Every August over 100,000 eager music revellers descend on the thriving Berkshire town of Reading, to attend the annual Reading Festival. This 3-day event is one of the biggest outdoor music festivals in the UK and attracts visitors from across the world to see some of the top names in rock, indie and alternative music perform.

063

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CATEGORY BOOKS & PODCASTS

Books and Podcasts The Infinite Game

By: SImon Sinek

065

Permission to Screw Up

By: Kristen Hadeed

People Skills

By: Robert Bolton

CATEGORY BOOKS & PODCASTS

Principles

Podcasts

01

The 10 Minute Entrepreneur We’ve all got 10 minutes, whether it’s walking to the bus, grabbing lunch, or making your morning coffee, so this show is a must-listen.

02

Wisdom from the Top Candid conversations about business real-talk from those that have been there, done it, and then done it better!

03

The Sales Hacker Episodes of 45 minutes, as well as 5 minute quick bursts named “Friday Fundamentals”.

04

Things Fell Apart What are the origins of cancel culture? How did we become such a divisive society?

05

America's Girls In the ’70s and ’80s the Dallas Cowboy Cheerleaders were as much a pop-culture phenomenon as Saturday Night Fever or The Love Boat

06

The Rabbit Hole Easily bingeable, Rabbit Hole takes a look into how the internet affects our lives and our politics every day and in insidious ways, plus how it got to that

By: Ray Dalio

point.

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£9,595,300 MONEY R AISED FOR CHAR ITIES

Office List 2022

CATEGORY OFFICE LIST

Our Worldwide Office List. Please be sure to visit our social media channels for future developments

UK Mantra Marketing Group James Buckley / Francis Davies www.mantramarketinggroup.com

RedSeven Marketing Robert Cotterell Swindon / Cheltenham www.redsevenmarketing.co.uk

RedSeven Marketing Dale Trinder Cheltenham website coming soon

Adaptive Marketing Gary Pearson Birmingham website coming soon

Charity Promotions Yaroslav Roshinenko Saint Petersburg website coming soon

L1 Marketing Mike Harrison Liverpool website coming soon

Pro Pr Aleksey Bondarev Moscow www.propr.top

Strong Promotions Sam Strong Sheffield website coming soon

Asana Marketing Group Aidar Zamaletdinov Moscow www.asana-mg.com

Monument Promotions Matt Nicholson Swindon www.monumentpromotions.co.uk

RUSSIA

Redline Promotions Chance Cowie Manchester www.redlinepromotions.co.uk

People Boosted Veronika Ovechkina Moscow www.peopleboosted.com

The Promotions Company Phil Reid Bristol www.promotions-company.co.uk

First Group Albina Fazlieva Nuzhny Novgorod www.firstgroup.moscow

Ignite Fundraising Alex Pearce Bristol www.ignitefundraising.org

MarGroup Michael Mareev Nuzhny Novgorod www.margroup.org

Hydra Sales Floyd Marriott London website coming soon

Make a Fuss Aleksandr Te Ekaterinburg www.makeafuss.ru

BELARUS

Empire Marketing Vik Verma Exeter www.empiremarketing.co.uk

LBN Marketing Elena Bocharova Ekaterinburg www.lbn-mg.ru

MEA Marketing Evgeniy Miheenko Minsk www.meamarketing.by

B23 Marketing Roddy Barker Glasgow website coming soon

Leo Company Leonie Bluznetsov Krasnodar website coming soon

ZAR Marketing Alexander Nikiforov Minsk www.zarmarketing.by

Enigma Mark Widnel Barnstaple website coming soon

GOST Sergey Melchenko Kazan website coming soon

Analogue Communications David Hebblethwaite Ipswich website coming soon

Ivse Group Ivan Dmitrachkov Saint Petersburg website coming soon

Affinity Advertising Paul Coombe Birmingham website coming soon

Luck Look Company Ayna Papedova Krasnodar www.lucklookcompany.com

WeMake Radik Kamalov Saint Petersburg www.wmwemake.com

3117 Elena Bocharova Ekaterinburgg website coming soon

Raycom Daniel Ray Moscow website coming soon

Vendo Group Sofya Tarasova Moscow website coming soon

SPAIN INVENTA Ivan Yanez Madrid website coming soon

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“We Shine Bright So That Others May Shine Brighter.”